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アプリ内広告市場、シェア、規模、動向、産業分析レポート：タイプ別、プラットフォーム別、用途別、地域別、セグメント動向、2023年～2032年

In-App Advertising Market Share, Size, Trends, Industry Analysis Report, By Type, By Platform, By Application (Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, Others), By Region, And Segment Forecasts, 2023 - 2032
出版日: | 発行: Polaris Market Research | ページ情報: 英文 114 Pages | 納期: 即日から翌営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=157.90円
アプリ内広告市場、シェア、規模、動向、産業分析レポート：タイプ別、プラットフォーム別、用途別、地域別、セグメント動向、2023年～2032年
出版日: 2023年07月23日
発行: Polaris Market Research
ページ情報: 英文 114 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

Polaris Market Research社の最新調査によると、世界のアプリ内広告市場規模は2032年までに5,237億2,000万米ドルに達する見込みです。この調査レポートは、現在の市場力学を詳細に洞察し、将来の市場成長に関する分析を提供しています。

スマートフォンの普及が進み、ゲームやオンラインショッピング、その他の活動のためのモバイルアプリに対するユーザーの嗜好が高まっていることが、世界の業界に巨大な成長機会を生み出しています。広告主はこうした動向を活用することで、多くの熱心な視聴者にリーチすることができ、その結果、投資収益率が改善し、収益性が向上します。

さらに、eコマースやモバイル決済の台頭は、広告主がモバイルアプリを通じて消費者にリーチする新たな機会を生み出しています。多くの消費者がオンラインショッピングにモバイルアプリを利用しており、広告主はこの動向を活用して自社の製品やサービスを宣伝することができます。私たちの洞察によると、スマートフォンユーザーの90％近くが、インストールされている複数のアプリで有用な時間を使っています。

アプリ内広告を実施することで、マーケティング担当者は消費者の嗜好や行動の変化に関する貴重な洞察を得ることができます。アプリ内広告プラットフォームは、高度な分析とターゲティング機能を提供し、マーケターが利用パターン、年齢、興味、場所に関連するいくつかの属性を調査することを可能にします。この情報は、広告をより効果的にターゲティングするのに役立ち、より高いエンゲージメントとより良い投資収益率をもたらします。

AIやMLアルゴリズムは、消費者の行動や嗜好に関する大量のデータを分析し、パターンや動向を特定することができます。この情報は、消費者の共感を得やすく、エンゲージメントを促進するターゲット広告キャンペーンの開発に利用できます。

さらに、AIを搭載したチャットボットやバーチャルアシスタントは、ユーザーにパーソナライズされたレコメンデーションやサポートを提供し、アプリでの全体的な体験を向上させ、コンバージョンの可能性を高めることができます。さらに、MLアルゴリズムは広告キャンペーンをリアルタイムで最適化し、ターゲティングやメッセージングを調整してパフォーマンスを向上させ、より良い成果を達成するために利用できます。

同市場の企業は、市場で優位に立つために新機能の導入に注力しています。例えば、2023年4月、MetaはTikTokと共同で、両社のプラットフォームにトップクリエイターを引き付け、維持するための新たな取り組みを開始しました。両社は、ユーザーのエンゲージメントを促進し、それぞれのプラットフォームを構築する上で、コンテンツクリエイターの重要性を認識しています。Metaは「Meta Creators」と呼ばれる新しいプログラムを立ち上げ、プラットフォーム上のコンテンツクリエイターを支援し、報酬を与えることを目的としています。

同様に2023年5月、Snap Inc.はマーケティング担当者向けにSpotlight広告やMy AI Chats内のプロモートリンクを含む新たな広告機会を導入しました。Spotlightの月間アクティブユーザー数は1億2,500万人を超えており、広告主はエンゲージメントの高いオーディエンスにリーチする機会を得ることができます。My AI Chats内のプロモートリンクは、広告主がSnapchatのAI搭載パーソナルアシスタント"My Snap"とのチャット内でクリック可能なリンクを宣伝することを可能にします。リンクはユーザーを特定の製品やサービスに誘導することができ、マーケティング担当者がトラフィックとコンバージョンを促進する新しい方法を提供します。

アプリ内広告市場レポートハイライト

インタースティシャル広告セグメントは、手頃な価格、簡単な実装、幅広い用途など、さまざまな利点があるため、最大のシェアを占めています。

新興国を中心にiOS対応デバイスの普及が進んでいることから、iOS分野が大きな成長率を記録

ゲーム分野は、若者の間でより魅力的な体験ができることから、最大のシェアを獲得しました。

北米は、主要企業の存在とより良いROIにより、2022年に最大のシェアを占めました。

世界市場のプレーヤーは、Google AdMob、BYYD、Flurry、TUNE, Inc.、Amobee、InMobi、Glispa、AppLovin、Chartboost、Smaato、Leadboltです。

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 調査手法

第4章 世界のアプリ内広告市場に関する洞察

  • アプリ内広告市場- プラットフォームのスナップショット
  • アプリ内広告市場力学
    • 促進要因と機会
      • 再生可能エネルギー源の需要の増加
      • 電力消費需要の増加
    • 抑制要因と課題
      • 初期費用が高い
  • PESTEL分析
  • アプリ内広告市場プラットフォームの動向
  • バリューチェーン分析
  • COVID-19感染症の影響分析

第5章 世界のアプリ内広告市場、タイプ別

  • 主な調査結果
  • イントロダクション
  • バナー広告
  • インタースティシャル広告
  • リッチメディア広告
  • 動画広告
  • ネイティブ広告

第6章 世界のアプリ内広告市場、用途別

  • 主な調査結果
  • イントロダクション
  • エンターテインメント
  • ゲーム
  • ソーシャル
  • オンラインショッピング
  • 決済と発券
  • ニュース
  • その他

第7章 世界のアプリ内広告市場、プラットフォーム別

  • 主な調査結果
  • イントロダクション
  • Android
  • iOS
  • その他

第8章 世界のアプリ内広告市場、地域別

  • 主な調査結果
  • イントロダクション
    • アプリ内広告市場評価、地域別、2019～2032年
  • アプリ内広告市場-北米
    • 北米：アプリ内広告市場、タイプ別、2019～2032年
    • 北米：アプリ内広告市場、プラットフォーム別、2019～2032年
    • 北米：アプリ内広告市場、用途別、2019～2032年
    • アプリ内広告市場-米国
    • アプリ内広告市場- カナダ
  • アプリ内広告市場- 欧州
    • 欧州：アプリ内広告市場、タイプ別、2019～2032年
    • 欧州：アプリ内広告市場、プラットフォーム別、2019～2032年
    • 欧州：アプリ内広告市場、用途別、2019～2032年
    • アプリ内広告市場- 英国
    • アプリ内広告市場- フランス
    • アプリ内広告市場- ドイツ
    • アプリ内広告市場- イタリア
    • アプリ内広告市場- スペイン
    • アプリ内広告市場- オランダ
    • アプリ内広告市場- ロシア
  • アプリ内広告市場- アジア太平洋
    • アジア太平洋：アプリ内広告市場、タイプ別、2019～2032年
    • アジア太平洋：アプリ内広告市場、プラットフォーム別、2019～2032年
    • アジア太平洋：アプリ内広告市場、用途別、2019～2032年
    • アプリ内広告市場- 中国
    • アプリ内広告市場- インド
    • アプリ内広告市場- マレーシア
    • アプリ内広告市場- 日本
    • アプリ内広告市場- インドネシア
    • アプリ内広告市場- 韓国
  • アプリ内広告市場-中東およびアフリカ
    • 中東およびアフリカ：アプリ内広告市場、タイプ別、2019～2032年
    • 中東およびアフリカ：アプリ内広告市場、プラットフォーム別、2019～2032年
    • 中東およびアフリカ：アプリ内広告市場、用途別、2019～2032年
    • アプリ内広告市場- サウジアラビア
    • アプリ内広告市場- アラブ首長国連邦
    • アプリ内広告市場- イスラエル
    • アプリ内広告市場- 南アフリカ
  • アプリ内広告市場-ラテンアメリカ
    • ラテンアメリカ：アプリ内広告市場、タイプ別、2019～2032年
    • ラテンアメリカ：アプリ内広告市場、プラットフォーム別、2019～2032年
    • ラテンアメリカ：アプリ内広告市場、用途別、2019～2032年
    • アプリ内広告市場- メキシコ
    • アプリ内広告市場- ブラジル
    • アプリ内広告市場- アルゼンチン

第9章 競合情勢

  • 拡大と買収の分析
    • 拡大
    • 買収
  • 提携/協業/合意/公開

第10章 企業プロファイル

  • ironSource
  • Google AdMob
  • BYYD
  • Flurry
  • TUNE, Inc
  • Amobee
  • InMobi
  • Glispa
  • AppLovin
  • Chartboost
  • Smaato
  • Leadbolt
図表

List of Tables

  • Table 1 Global In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 2 Global In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 3 Global In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 4 In App Advertising Market Assessment, By Geography, 2019-2032 (USD Billion)
  • Table 5 North America: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 6 North America: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 7 North America: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 8 U.S.: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 9 U.S.: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 10 U.S.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 11 Canada: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 12 Canada: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 13 Canada: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 14 Europe: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 15 Europe: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 16 Europe: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 17 UK: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 18 UK: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 19 UK: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 20 France: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 21 France: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 22 France: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 23 Germany: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 24 Germany: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 25 Germany: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 26 Italy: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 27 Italy: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 28 Italy: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 29 Spain: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 30 Spain: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 31 Spain: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 32 Netherlands: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 33 Netherlands: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 34 Netherlands: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 35 Russia: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 36 Russia: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 37 Russia: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 38 Asia Pacific: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 39 Asia Pacific: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 40 Asia Pacific: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 41 China: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 42 China: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 43 China: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 44 India: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 45 India: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 46 India: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 47 Malaysia: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 48 Malaysia: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 49 Malaysia: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 50 Japan: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 51 Japan: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 52 Japan: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 53 Indonesia: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 54 Indonesia: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 55 Indonesia: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 56 South Korea: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 57 South Korea: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 58 South Korea: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 59 Middle East & Africa: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 60 Middle East & Africa: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 61 Middle East & Africa: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 62 Saudi Arabia: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 63 Saudi Arabia: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 64 Saudi Arabia: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 65 UAE: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 66 UAE: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 67 UAE: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 68 Israel: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 69 Israel: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 70 Israel: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 71 South Africa: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 72 South Africa: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 73 South Africa: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 74 Latin America: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 75 Latin America: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 76 Latin America: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 77 Mexico: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 78 Mexico: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 79 Mexico: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 80 Brazil: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 81 Brazil: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 82 Brazil: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • Table 83 Argentina: In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • Table 84 Argentina: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • Table 85 Argentina: In App Advertising Market, by Platform, 2019-2032 (USD Billion)

List of Figures

  • Figure 1. Global In App Advertising Market, 2019-2032 (USD Billion)
  • Figure 2. Integrated Ecosystem
  • Figure 3. Research Methodology: Top-Down & Bottom-Up Approach
  • Figure 4. Market by Geography
  • Figure 5. Porter's Five Forces
  • Figure 6. Market by Application
  • Figure 7. Global In App Advertising Market, by Application, 2022 & 2032 (USD Billion)
  • Figure 8. Market by Type
  • Figure 9. Global In App Advertising Market, by Type, 2022 & 2032 (USD Billion)
  • Figure 10. Market by Platform
  • Figure 11. Global In App Advertising Market, by Platform, 2022 & 2032 (USD Billion)
  • Figure 12. In App Advertising Market Assessment, By Geography, 2019-2032 (USD Billion)
  • Figure 13. Strategic Analysis - In App Advertising Market
目次
Product Code: PM3483

The global in app advertising market size is expected to reach USD 523.72 billion by 2032, according to a new study by Polaris Market Research. The report "In-App Advertising Market Share, Size, Trends, Industry Analysis Report, By Type, By Platform, By Application (Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, Others), By Region, And Segment Forecasts, 2023 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.

Increasing adoption of smartphones and rising user preference for mobile apps for gaming, online shopping, and other activities are creating enormous growth opportunities for the global industry. Advertisers can leverage these trends to reach a vast and engaged audience, resulting in better returns on investment and increased profitability.

Additionally, the rise of e-commerce and mobile payments has created new opportunities for advertisers to reach consumers through mobile apps. Many consumers use mobile apps for online shopping, and advertisers can leverage this trend to promote their products and services. According to our insights, nearly, 90 per cent of the smartphone users use their useful time on several installed apps.

Implementing in-app advertisements allows marketers to gain valuable insights into changing consumer preferences and behavior. In-app advertising platforms offer advanced analytics and targeting capabilities that enable marketers to study several attributes related to usage patterns, age, interests, and location. This information helps them to target their ads more effectively, resulting in higher engagement and better returns on investment.

AI and ML algorithms can analyze large volumes of data about consumer behavior and preferences to identify patterns and trends. This information can be used to develop targeted advertising campaigns that are more likely to resonate with consumers and drive engagement.

In addition, AI-powered chatbots and virtual assistants can provide personalized recommendations and support to users, enhancing their overall experience with the app and increasing the likelihood of conversions. Moreover, ML algorithms can be used to optimize advertising campaigns in real-time, adjusting the targeting and messaging to improve performance and achieve better results.

Companies in the market are focusing on introducing new features to stay ahead in the market. For instance, in April 2023, Meta in association with the TikTok launched new initiatives to attract and retain top creators on their platforms. Both companies recognize the importance of content creators in driving user engagement and building their respective platforms. Meta has launched a new program called "Meta Creators" that aims to support and reward content creators on its platform.

Similarly in May, 2023, Snap Inc introduced new advertising opportunities for marketers, including Spotlight ads and Promoted Links in My AI Chats. Spotlight has over 125 million monthly active users and offers advertisers the opportunity to reach a highly engaged audience. Promoted Links in My AI Chats allow advertisers to promote clickable links within user chats with Snapchat's AI-powered personal assistant, called "My Snap." The links can direct users to specific products or services, offering a new way for marketers to drive traffic and conversions.

In-App Advertising Market Report Highlights

Interstitial ads segment is accounted for largest share due to array of benefits it offers such as affordability, easy implementation, and wider application

iOS segment registered significant growth rate, due to rising adoption of iOS enabled devices, particularly in the emerging nations

Gaming segment garnered the largest share, due to more engaging experience among the young individuals

North America held the largest share in 2022, due to the presence key companies and better ROI.

The global market players are Google AdMob, BYYD, Flurry, TUNE, Inc., Amobee, InMobi, Glispa, AppLovin, Chartboost, Smaato, and Leadbolt

Polaris Market Research has segmented the In-App Advertising market report based on type, platform, application, and region:

In-App Advertising, Type Outlook (Revenue - USD Billion, 2019-2032)

  • Banner Ads
  • Interstitial Ads
  • Rich Media Ads
  • Video Ads
  • Native Ads

In-App Advertising, Platform Outlook (Revenue - USD Billion, 2019-2032)

  • Android
  • iOS
  • Others

In-App Advertising, By Application Outlook (Revenue - USD Billion, 2019-2032)

  • Entertainment
  • Gaming
  • Social
  • Online Shopping
  • Payment & Ticketing
  • News
  • Others

In-App Advertising, Regional Outlook (Revenue - USD Billion, 2019-2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Table of Contents

1. Introduction

  • 1.1. Report Description
    • 1.1.1. Objectives of the Study
    • 1.1.2. Market Scope
    • 1.1.3. Assumptions
  • 1.2. Stakeholders

2. Executive Summary

  • 2.1. Market Highlights

3. Research Methodology

  • 3.1. Overview
    • 3.1.1. Data Mining
  • 3.2. Data Sources
    • 3.2.1. Primary Sources
    • 3.2.2. Secondary Sources

4. Global In App Advertising Market Insights

  • 4.1. In App Advertising Market - Platform Snapshot
  • 4.2. In App Advertising Market Dynamics
    • 4.2.1. Drivers and Opportunities
      • 4.2.1.1. Increase in demand for renewable sources of energy
      • 4.2.1.2. Rise in demand for electricity consumption
    • 4.2.2. Restraints and Challenges
      • 4.2.2.1. High initial costs
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers (Moderate)
    • 4.3.2. Threats of New Entrants: (Low)
    • 4.3.3. Bargaining Power of Buyers (Moderate)
    • 4.3.4. Threat of Substitute (Moderate)
    • 4.3.5. Rivalry among existing firms (High)
  • 4.4. PESTEL Analysis
  • 4.5. In App Advertising Market Platform Trends
  • 4.6. Value Chain Analysis
  • 4.7. COVID-19 Impact Analysis

5. Global In App Advertising Market, by Type

  • 5.1. Key Findings
  • 5.2. Introduction
    • 5.2.1. Global In App Advertising Market, by Type, 2019-2032 (USD Billion)
  • 5.3. Banner Ads
    • 5.3.1. Global In App Advertising Market, by Banner Ads, by Region, 2019-2032 (USD Billion)
  • 5.4. Interstitial Ads
    • 5.4.1. Global In App Advertising Market, by Interstitial Ads, by Region, 2019-2032 (USD Billion)
  • 5.5. Rich Media Ads
    • 5.5.1. Global In App Advertising Market, byRich Media Ads, by Region, 2019-2032 (USD Billion)
  • 5.6. Video Ads
    • 5.6.1. Global In App Advertising Market, by Video Ads, by Region, 2019-2032 (USD Billion)
  • 5.7. Native Ads
    • 5.7.1. Global In App Advertising Market, by Native Ads, by Region, 2019-2032 (USD Billion)

6. Global In App Advertising Market, by Application

  • 6.1. Key Findings
  • 6.2. Introduction
    • 6.2.1. Global In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • 6.3. Entertainment
    • 6.3.1. Global In App Advertising Market, by Entertainment, by Region, 2019-2032 (USD Billion)
  • 6.4. Gaming
    • 6.4.1. Global In App Advertising Market, by Gaming, by Region, 2019-2032 (USD Billion)
  • 6.5. Social
    • 6.5.1. Global In App Advertising Market, by Social, by Region, 2019-2032 (USD Billion)
  • 6.6. Online Shopping
    • 6.6.1. Global In App Advertising Market, by Online Shopping, by Region, 2019-2032 (USD Billion)
  • 6.7. Payment & Ticketing
    • 6.7.1. Global In App Advertising Market, by Payment & Ticketing, by Region, 2019-2032 (USD Billion)
  • 6.8. News
    • 6.8.1. Global In App Advertising Market, by News, by Region, 2019-2032 (USD Billion)
  • 6.9. Others
    • 6.9.1. Global In App Advertising Market, by Others, by Region, 2019-2032 (USD Billion)

7. Global In App Advertising Market, by Platform

  • 7.1. Key Findings
  • 7.2. Introduction
    • 7.2.1. Global In App Advertising Market, by Platform, 2019-2032 (USD Billion)
  • 7.3. Android
    • 7.3.1. Global In App Advertising Market, by Android, By Region, 2019-2032 (USD Billion)
  • 7.4. iOS
    • 7.4.1. Global In App Advertising Market, by iOS, By Region, 2019-2032 (USD Billion)
  • 7.5. Others
    • 7.5.1. Global In App Advertising Market, by Others, By Region, 2019-2032 (USD Billion)

8. Global In App Advertising Market, by Geography

  • 8.1. Key findings
  • 8.2. Introduction
    • 8.2.1. In App Advertising Market Assessment, By Geography, 2019-2032 (USD Billion)
  • 8.3. In App Advertising Market - North America
    • 8.3.1. North America: In App Advertising Market, by Type, 2019-2032 (USD Billion)
    • 8.3.2. North America: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
    • 8.3.3. North America: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.3.4. In App Advertising Market - U.S.
      • 8.3.4.1. U.S.: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.3.4.2. U.S.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.3.4.3. U.S.: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.3.5. In App Advertising Market - Canada
      • 8.3.5.1. Canada: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.3.5.2. Canada.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.3.5.3. Canada: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • 8.4. In App Advertising Market - Europe
    • 8.4.1. Europe: In App Advertising Market, by Type, 2019-2032 (USD Billion)
    • 8.4.2. Europe.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
    • 8.4.3. Europe: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.4.4. In App Advertising Market - UK
      • 8.4.4.1. UK: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.4.4.2. UK.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.4.4.3. UK: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.4.5. In App Advertising Market - France
      • 8.4.5.1. France: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.4.5.2. France.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.4.5.3. France: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.4.6. In App Advertising Market - Germany
      • 8.4.6.1. Germany: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.4.6.2. Germany.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.4.6.3. Germany: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.4.7. In App Advertising Market - Italy
      • 8.4.7.1. Italy: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.4.7.2. Italy.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.4.7.3. Italy: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.4.8. In App Advertising Market - Spain
      • 8.4.8.1. Spain: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.4.8.2. Spain.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.4.8.3. Spain: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.4.9. In App Advertising Market - Netherlands
      • 8.4.9.1. Netherlands: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.4.9.2. Netherlands.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.4.9.3. Netherlands: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.4.10. In App Advertising Market - Russia
      • 8.4.10.1. Russia: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.4.10.2. Russia.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.4.10.3. Russia: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • 8.5. In App Advertising Market - Asia Pacific
    • 8.5.1. Asia Pacific: In App Advertising Market, by Type, 2019-2032 (USD Billion)
    • 8.5.2. Asia Pacific.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
    • 8.5.3. Asia Pacific: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.5.4. In App Advertising Market - China
      • 8.5.4.1. China: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.5.4.2. China.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.5.4.3. China: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.5.5. In App Advertising Market - India
      • 8.5.5.1. India: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.5.5.2. India.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.5.5.3. India: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.5.6. In App Advertising Market - Malaysia
      • 8.5.6.1. Malaysia: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.5.6.2. Malaysia.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.5.6.3. Malaysia: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.5.7. In App Advertising Market - Japan
      • 8.5.7.1. Japan: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.5.7.2. Japan.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.5.7.3. Japan: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.5.8. In App Advertising Market - Indonesia
      • 8.5.8.1. Indonesia: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.5.8.2. Indonesia.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.5.8.3. Indonesia: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.5.9. In App Advertising Market - South Korea
      • 8.5.9.1. South Korea: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.5.9.2. South Korea.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.5.9.3. South Korea: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • 8.6. In App Advertising Market - Middle East & Africa
    • 8.6.1. Middle East & Africa: In App Advertising Market, by Type, 2019-2032 (USD Billion)
    • 8.6.2. Middle East & Africa.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
    • 8.6.3. Middle East & Africa: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.6.4. In App Advertising Market - Saudi Arabia
      • 8.6.4.1. Saudi Arabia: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.6.4.2. Saudi Arabia.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.6.4.3. Saudi Arabia: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.6.5. In App Advertising Market - UAE
      • 8.6.5.1. UAE: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.6.5.2. UAE.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.6.5.3. UAE: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.6.6. In App Advertising Market - Israel
      • 8.6.6.1. Israel: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.6.6.2. Israel.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.6.6.3. Israel: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.6.7. In App Advertising Market - South Africa
      • 8.6.7.1. South Africa: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.6.7.2. South Africa.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.6.7.3. South Africa: In App Advertising Market, by Application, 2019-2032 (USD Billion)
  • 8.7. In App Advertising Market - Latin America
    • 8.7.1. Latin America: In App Advertising Market, by Type, 2019-2032 (USD Billion)
    • 8.7.2. Latin America.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
    • 8.7.3. Latin America: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.7.4. In App Advertising Market - Mexico
      • 8.7.4.1. Mexico: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.7.4.2. Mexico.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.7.4.3. Mexico: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.7.5. In App Advertising Market - Brazil
      • 8.7.5.1. Brazil: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.7.5.2. Brazil.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.7.5.3. Brazil: In App Advertising Market, by Application, 2019-2032 (USD Billion)
    • 8.7.6. In App Advertising Market - Argentina
      • 8.7.6.1. Argentina: In App Advertising Market, by Type, 2019-2032 (USD Billion)
      • 8.7.6.2. Argentina.: In App Advertising Market, by Platform, 2019-2032 (USD Billion)
      • 8.7.6.3. Argentina: In App Advertising Market, by Application, 2019-2032 (USD Billion)

9. Competitive Landscape

  • 9.1. Expansion and Acquisition Analysis
    • 9.1.1. Expansion
    • 9.1.2. Acquisitions
  • 9.2. Partnerships/Collaborations/Agreements/Exhibitions

10. Company Profiles

  • 10.1. ironSource
    • 10.1.1. Company Overview
    • 10.1.2. Financial Performance
    • 10.1.3. Product Benchmarking
    • 10.1.4. Recent Development
  • 10.2. Google AdMob
    • 10.2.1. Company Overview
    • 10.2.2. Financial Performance
    • 10.2.3. Product Benchmarking
    • 10.2.4. Recent Development
  • 10.3. BYYD
    • 10.3.1. Company Overview
    • 10.3.2. Financial Performance
    • 10.3.3. Product Benchmarking
    • 10.3.4. Recent Development
  • 10.4. Flurry
    • 10.4.1. Company Overview
    • 10.4.2. Financial Performance
    • 10.4.3. Product Benchmarking
    • 10.4.4. Recent Development
  • 10.5. TUNE, Inc
    • 10.5.1. Company Overview
    • 10.5.2. Financial Performance
    • 10.5.3. Product Benchmarking
    • 10.5.4. Recent Development
  • 10.6. Amobee
    • 10.6.1. Company Overview
    • 10.6.2. Financial Performance
    • 10.6.3. Product Benchmarking
    • 10.6.4. Recent Development
  • 10.7. InMobi
    • 10.7.1. Company Overview
    • 10.7.2. Financial Performance
    • 10.7.3. Product Benchmarking
    • 10.7.4. Recent Development
  • 10.8. Glispa
    • 10.8.1. Company Overview
    • 10.8.2. Financial Performance
    • 10.8.3. Product Benchmarking
    • 10.8.4. Recent Development
  • 10.9. AppLovin
    • 10.9.1. Company Overview
    • 10.9.2. Financial Performance
    • 10.9.3. Product Benchmarking
    • 10.9.4. Recent Development
  • 10.10. Chartboost
    • 10.10.1. Company Overview
    • 10.10.2. Financial Performance
    • 10.10.3. Product Benchmarking
    • 10.10.4. Recent Development
  • 10.11. Smaato
    • 10.11.1. Company Overview
    • 10.11.2. Financial Performance
    • 10.11.3. Product Benchmarking
    • 10.11.4. Recent Development
  • 10.12. Leadbolt
    • 10.12.1. Company Overview
    • 10.12.2. Financial Performance
    • 10.12.3. Product Benchmarking
    • 10.12.4. Recent Development