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モバイルエンゲージメント市場レポート：2030年までの動向、予測、競合分析

Mobile Engagement Market Report: Trends, Forecast and Competitive Analysis to 2030

出版日
発行
Lucintel
ページ情報
英文 150 Pages
納期
3営業日
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モバイルエンゲージメント市場レポート：2030年までの動向、予測、競合分析
出版日: 2023年09月01日
発行: Lucintel
ページ情報: 英文 150 Pages
納期: 3営業日
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  • 概要
  • 目次
概要

モバイルエンゲージメントの動向と予測

世界のモバイルエンゲージメント市場は、2024年から2030年までのCAGRが35.0%で、2030年には推定883億米ドルに達すると予測されています。この市場の主な促進要因は、世界中でスマートフォンの普及が進み、デジタルウォレットの導入が拡大していることです。世界のモバイルエンゲージメント市場の将来は、銀行、金融サービス・保険、家電・アクセサリー、アパレル・フットウェア・アクセサリー、FMCG、小売・eコマース市場にビジネスチャンスがあり、有望視されています。

モバイルエンゲージメント市場の洞察

Lucintelは、多様なベンダーの商品やサービスを消費者に届ける広告戦術の増加により、プッシュ通知が予測期間中に最も高い成長を遂げると予測しています。

この市場において、小売・eコマース業界は最大のセグメントであり続けると思われます。

アジア太平洋地域は、様々なオンライン小売業が存在するため、予測期間中に最も高い成長が見込まれます。

本レポートは以下の11の主要な質問に回答しています：

  • Q.1.市場セグメントのうち、最も有望かつ高成長な機会は何か？
  • Q.2.どのセグメントがより速いペースで成長するのか、またその理由は？
  • Q.3.今後成長が加速すると思われる地域とその理由は？
  • Q.4.市場力学に影響を与える主な要因は何か？市場における主な課題とビジネスリスクは？
  • Q.5.この市場におけるビジネスリスクと競合の脅威は？
  • Q.6.この市場における新たな動向とその理由は？
  • Q.7.市場における顧客の需要の変化にはどのようなものがありますか？
  • Q.8.この市場における新たな開発と、その開発をリードしている企業は？
  • Q.9.この市場における主要企業は？主要企業は事業成長のためにどのような戦略的取り組みを進めているのか？
  • Q.10.この市場における競合製品にはどのようなものがあり、材料や製品の代替による市場シェア低下の脅威はどの程度ありますか？
  • Q.11.過去5年間にどのようなM&Aが行われ、業界にどのような影響を与えましたか？

目次

第1章 エグゼクティブサマリー

第2章 世界のモバイルエンゲージメント市場：市場力学

  • イントロダクション、背景、分類
  • サプライチェーン
  • 業界の促進要因と課題

第3章 2018年から2030年までの市場動向と予測分析

  • マクロ経済動向（2018～2023年）と予測（2024～2030年）
  • 世界のモバイルエンゲージメント市場動向（2018～2023年）と予測（2024～2030年）
  • 世界モバイルエンゲージメント市場のオファリング別
    • プラットホーム
    • サービス
  • 展開別の世界のモバイルエンゲージメント市場
    • オンプレミス
    • オンクラウド
  • ソリューション別の世界のモバイルエンゲージメント市場
    • SMSとMMS
    • プッシュ通知
    • アプリ内メッセージング
    • Eメール
    • アプリ/ウェブコンテンツ
    • その他
  • 最終用途業界別の世界のモバイルエンゲージメント市場
    • BFSI
    • 家庭用電化製品および付属品
    • 日用消費財
    • アパレル、フットウェア、アクセサリー（AFA）
    • 小売と電子商取引
    • その他

第4章 2018年から2030年までの地域別の市場動向と予測分析

  • 地域別の世界のモバイルエンゲージメント市場
  • 北米のモバイルエンゲージメント市場
  • 欧州のモバイルエンゲージメント市場
  • アジア太平洋モバイルエンゲージメント市場
  • その他地域モバイルエンゲージメント市場

第5章 競合の分析

  • 製品ポートフォリオ分析
  • 運用上の統合
  • ポーターのファイブフォース分析

第6章 成長機会と戦略的分析

  • 成長機会分析
    • オファリング別の世界のモバイルエンゲージメント市場の成長機会
    • 展開別の世界のモバイルエンゲージメント市場の成長機会
    • ソリューション別の世界モバイルエンゲージメント市場の成長機会
    • 最終用途業界別の世界のモバイルエンゲージメント市場の成長機会
    • 世界のモバイルエンゲージメント市場地域の成長機会
  • 世界のモバイルエンゲージメント市場の新たな動向
  • 戦略的分析
    • 新製品の開発
    • 世界のモバイルエンゲージメント市場の能力拡大
    • 世界のモバイルエンゲージメント市場における合併、買収、合弁事業
    • 認証とライセンシング

第7章 有力企業の企業プロファイル

  • Adobe
  • IBM
  • Key Innovators
  • Appboy
  • Followanalytics
  • Leanplum
  • Oracle
  • Urban Airship
  • Webtrekk
目次

Mobile Engagement Trends and Forecast

The future of the global mobile engagement market looks promising with opportunities in the banking, financial services and insurance, consumer electronics and accessories, apparel, footwear, and accessories, FMCG, and retail & ecommerce markets. The global mobile engagement market is expected to reach an estimated $88.3 billion by 2030 with a CAGR of 35.0% from 2024 to 2030. The major drivers for this market are increasing penetration of smartphones and growing adoption of digital wallet across the globe.

A more than 150-page report is developed to help in your business decisions.

Mobile Engagement by Segment

The study includes a forecast for the global mobile engagement by offering, deployment, solution, end use industry, and region.

Mobile Engagement Market by Offering [Shipment Analysis by Value from 2018 to 2030]:

  • Platform
  • Services

Mobile Engagement Market by Deployment [Shipment Analysis by Value from 2018 to 2030]:

  • On-Premises
  • On-Cloud

Mobile Engagement Market by Solution [Shipment Analysis by Value from 2018 to 2030]:

  • SMS & MMS
  • Push Notification
  • In-App Messaging
  • E-mail
  • App/Web Content
  • Others

Mobile Engagement Market by End Use Industry [Shipment Analysis by Value from 2018 to 2030]:

  • BFSI
  • Consumer Electronics and Accessories
  • FMCG
  • Apparel, Footwear, and Accessories (AFA)
  • Retail & Ecommerce
  • Others

Mobile Engagement Market by Region [Shipment Analysis by Value from 2018 to 2030]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

List of Mobile Engagement Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies mobile engagement companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the mobile engagement companies profiled in this report include-

  • Adobe
  • Ibm
  • Key Innovators
  • Appboy
  • Followanalytics
  • Leanplum
  • Oracle
  • Urban Airship
  • Webtrekk

Mobile Engagement Market Insights

Lucintel forecast that push notification is expected to witness highest growth over the forecast period due to increasing advertisement tactics to reach consumers for diverse vendors' goods and services.

Within this market, retail & ecommerce industry will remain the largest segment.

APAC is expected to witness highest growth over the forecast period due to existence of various online retail industries in the region.

Features of the Global Mobile Engagement Market

Market Size Estimates: Mobile engagement market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Mobile engagement market size by various segments, such as by offering, deployment, solution, end use industry, and region. in terms of value ($B).

Regional Analysis: Mobile engagement market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different offering, deployment, solution, end use industry, and region.s for the mobile engagement market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the mobile engagement market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q.1. What is the mobile engagement market size?

Answer: The global mobile engagement market is expected to reach an estimated $88.3 billion by 2030.

Q.2. What is the growth forecast for mobile engagement market?

Answer: The global mobile engagement market is expected to grow with a CAGR of 35.0% from 2024 to 2030

Q.3. What are the major drivers influencing the growth of the mobile engagement market?

Answer: The major drivers for this market are increasing penetration of smartphones and growing adoption of digital wallet across the globe.

Q.4. What are the major segments for mobile engagement market?

Answer: The future of the global mobile engagement market looks promising with opportunities in the banking, financial services and insurance, consumer electronics and accessories, apparel, footwear, and accessories, FMCG, and retail & ecommerce markets.

Q.5. Who are the key mobile engagement market companies?

Answer: Some of the key mobile engagement companies are as follows:

  • Adobe
  • IBM
  • Key Innovators
  • Appboy
  • Followanalytics
  • Leanplum
  • Oracle
  • Urban Airship
  • Webtrekk

Q.6. Which mobile engagement market segment will be the largest in future?

Answer: Lucintel forecast that push notification is expected to witness highest growth over the forecast period due to increasing advertisement tactics to reach consumers for diverse vendors' goods and services.

Q.7. In mobile engagement market, which region is expected to be the largest in next 5 years?

Answer: APAC is expected to witness highest growth over the forecast period due to existence of various online retail industries in the region.

Q.8. Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the mobile engagement market by offering (platform and services), deployment (on-premises and on-cloud), solution (SMS & MMS, push notification, in-app messaging, E-mail, app/web content, and others), end use industry (BFSI, consumer electronics and accessories, FMCG, apparel, footwear, and accessories (AFA), retail & ecommerce, others ), and region. (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Mobile Engagement Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

  • 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
  • 3.2. Global Mobile Engagement Market Trends (2018-2023) and Forecast (2024-2030)
  • 3.3: Global Mobile Engagement Market by Offering
    • 3.3.1: Platform
    • 3.3.2: Services
  • 3.4: Global Mobile Engagement Market by Deployment
    • 3.4.1: On-Premises
    • 3.4.2: On-Cloud
  • 3.5: Global Mobile Engagement Market by Solution
    • 3.5.1: SMS & MMS
    • 3.5.2: Push Notification
    • 3.5.3: In-App Messaging
    • 3.5.4: E-mail
    • 3.5.5: App/Web Content
    • 3.5.6: Others
  • 3.6: Global Mobile Engagement Market by End Use Industry
    • 3.6.1: BFSI
    • 3.6.2: Consumer Electronics and Accessories
    • 3.6.3: FMCG
    • 3.6.4: Apparel, Footwear, and Accessories (AFA)
    • 3.6.5: Retail & Ecommerce
    • 3.6.6: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

  • 4.1: Global Mobile Engagement Market by Region
  • 4.2: North American Mobile Engagement Market
    • 4.2.1: North American Mobile Engagement Market by Offering: Platform and Services
    • 4.2.4: North American Mobile Engagement Market by End Use Industry: BFSI, Consumer Electronics and Accessories, FMCG, Apparel, Footwear, and Accessories (AFA), Retail & Ecommerce, and Others
  • 4.3: European Mobile Engagement Market
    • 4.3.1: European Mobile Engagement Market by Offering: Platform and Services
    • 4.3.2: European Mobile Engagement Market by End Use Industry: BFSI, Consumer Electronics and Accessories, FMCG, Apparel, Footwear, and Accessories (AFA), Retail & Ecommerce, and Others
  • 4.4: APAC Mobile Engagement Market
    • 4.4.1: APAC Mobile Engagement Market by Offering: Platform and Services
    • 4.4.2: APAC Mobile Engagement Market by End Use Industry: BFSI, Consumer Electronics and Accessories, FMCG, Apparel, Footwear, and Accessories (AFA), Retail & Ecommerce, and Others
  • 4.5: ROW Mobile Engagement Market
    • 4.5.1: ROW Mobile Engagement Market by Offering: Platform and Services
    • 4.5.2: ROW Mobile Engagement Market by End Use Industry: BFSI, Consumer Electronics and Accessories, FMCG, Apparel, Footwear, and Accessories (AFA), Retail & Ecommerce, and Others

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Mobile Engagement Market by Offering
    • 6.1.2: Growth Opportunities for the Global Mobile Engagement Market by Deployment
    • 6.1.3: Growth Opportunities for the Global Mobile Engagement Market by Solution
    • 6.1.4: Growth Opportunities for the Global Mobile Engagement Market by End Use Industry
    • 6.1.5: Growth Opportunities for the Global Mobile Engagement Market Region
  • 6.2: Emerging Trends in the Global Mobile Engagement Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Mobile Engagement Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Mobile Engagement Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: Adobe
  • 7.2: IBM
  • 7.3: Key Innovators
  • 7.4: Appboy
  • 7.5: Followanalytics
  • 7.6: Leanplum
  • 7.7: Oracle
  • 7.8: Urban Airship
  • 7.9: Webtrekk