モバイルマーケティング市場：構成要素別、チャネル別、組織規模別、業界別-2025年～2030年の世界予測

モバイルマーケティング市場の2023年の市場規模は128億3,000万米ドルで、2024年には146億3,000万米ドルに達すると予測され、CAGR 12.14％で成長し、2030年には286億4,000万米ドルに達すると予測されています。

モバイルマーケティングは、スマートフォンやタブレットなどのモバイルデバイスを利用した製品やサービスのプロモーションに重点を置く、広範なデジタルマーケティング分野におけるダイナミックなセグメントです。モバイルマーケティングの必要性は、モバイルデバイスの急速な普及と消費者のモバイルコミュニケーションへの嗜好に起因しており、企業はモバイルアプリ、SMS、MMS、モバイルウェブサイトなどのチャネルを通じて視聴者を取り込むことが不可欠となっています。その用途は多様で、ロケーションベースのマーケティングやモバイル検索広告から、アプリベースのプロモーションやモバイルに最適化されたコンテンツまで、あらゆるものを網羅しています。最終用途の範囲は、小売、金融、エンターテインメント、旅行など、消費者とのやりとりや購入がモバイルプラットフォームで行われることが増えている業界全体に広がっています。

主な成長要因としては、スマートフォン普及率の継続的な上昇、5Gなどのモバイル技術の進歩、企業のモバイルファースト戦略へのシフトなどが挙げられます。チャンスは、データ分析と人工知能を活用して、ユーザーエンゲージメントを高め、コンバージョンを促進するパーソナライズされたマーケティングキャンペーンを作成することにあります。このような機会を捉えるために推奨されるのは、モバイルフレンドリーなデザインへの投資、モバイルプラットフォームにおけるソーシャルメディアのパワーの活用、没入型顧客体験のための拡張現実の活用などです。

モバイルマーケティングは、その可能性にもかかわらず、プライバシーの問題、広告ブロック技術、さまざまなデバイスで一貫性のある高品質な体験を提供するという課題などの制約に直面しています。さらに、急速に進化するモバイル技術や消費者行動に適応することは、マーケティング担当者にとって大きな課題となります。イノベーションと研究は、クロスプラットフォームソリューションの開発、コンテンツ配信メカニズムの改善、ユーザーデータを保護するためのセキュリティ対策の強化に焦点を当てるべきです。これらの分野に優先順位をつけることで、企業は新たな成長の道を開拓し、競合情勢の中で確実に競争力を維持することができます。市場は細分化されており、多数のプレーヤーが存在するため、企業は独自の価値提案とイノベーションによって差別化を図ることが不可欠です。

市場力学：急速に進化するモバイルマーケティング市場の主要市場インサイトを公開

モバイルマーケティング市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。こうした動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 世界のスマートフォンやタブレットの普及
  • パーソナライズされた体験を提供し、ユーザーエンゲージメントを最大化することへの注目の高まり
  • ソーシャルメディア広告の急速な発展
• 市場抑制要因
  • 消費者の注意力の欠如とテクノロジーへの依存
• 市場機会
  • モバイルマーケティングにおける革新的技術とアナリティクスの展開
  • デジタルエンゲージメントを向上させるARとVRツールの潜在的役割
• 市場の課題
  • 熟練した経験豊富な専門家の不足とそれに伴うプライバシーの問題

ポーターの5つの力：モバイルマーケティング市場をナビゲートする戦略ツール

ポーターのファイブフォース（5つの力）は、モバイルマーケティング市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：モバイルマーケティング市場における外部からの影響の把握

外部マクロ環境要因は、モバイルマーケティング市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析モバイルマーケティング市場における競合情勢の把握

モバイルマーケティング市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスモバイルマーケティング市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、モバイルマーケティング市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨モバイルマーケティング市場における成功への道筋を描く

モバイルマーケティング市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報に基づいた意思決定を行う上で役立つ重要な質問にも回答しています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 世界中でスマートフォンやタブレットの使用が急増
    • パーソナライズされた体験の提供とユーザーエンゲージメントの最大化に重点を置く
    • ソーシャルメディア広告の急速な発展
  • 抑制要因
    • 消費者の関心の欠如とテクノロジーへの依存
  • 機会
    • モバイルマーケティングにおける革新的な技術と分析の導入
    • より良いデジタルエンゲージメントのためのARおよびVRツールの潜在的な役割
  • 課題
    • 熟練した経験豊富な専門家の不足とそれに伴うプライバシーの問題
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 モバイルマーケティング市場：コンポーネント別

• プラットフォーム
• サービス

第7章 モバイルマーケティング市場：チャネル別

• 位置情報マーケティング
• モバイルアプリマーケティング
• モバイルバナー広告
• モバイルメール
• モバイルウェブ
• プッシュ通知
• クイックレスポンスバーコード
• SMSマーケティング

第8章 モバイルマーケティング市場：組織規模別

• 大企業
• 中小企業

第9章 モバイルマーケティング市場：業界別

• 自動車
• 銀行金融サービスおよび保険
• 政府
• ヘルスケア
• メディアとエンターテイメント
• 小売業と電子商取引
• 通信・IT
• 旅行と物流

第10章 南北アメリカのモバイルマーケティング市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第11章 アジア太平洋地域のモバイルマーケティング市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第12章 欧州・中東・アフリカのモバイルマーケティング市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第13章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• 1. Acoustic, L.P.
• 2. Adobe Inc.
• 3. Airship Group, Inc.
• 4. AppsFlyer Ltd.
• 5. Attentive Mobile, Inc.
• 6. Birdeye Inc.
• 7. Braze, Inc.
• 8. IMI Mobile Pvt. Ltd.
• 9. Insider PTE LTD
• 10. Iterable, Inc.
• 11. Leanplum
• 12. Listrak
• 13. Localytics by Upland Software, Inc.
• 14. Netcore Cloud Pvt. Ltd.
• 15. OneSignal
• 16. Oracle Corporation
• 17. Punchh, Inc.
• 18. Pyze Inc.
• 19. Sailthru
• 20. Salesforce Inc.
• 21. SAP SE
• 22. Swrve Inc.
• 23. Text Us Services, Inc.
• 24. Vibes Media, LLC
• 25. Xtremepush

LIST OF FIGURES

• FIGURE 1. MOBILE MARKETING MARKET RESEARCH PROCESS
• FIGURE 2. MOBILE MARKETING MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL MOBILE MARKETING MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL MOBILE MARKETING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. AMERICAS MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. AMERICAS MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. UNITED STATES MOBILE MARKETING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 17. UNITED STATES MOBILE MARKETING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. ASIA-PACIFIC MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. ASIA-PACIFIC MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. EUROPE, MIDDLE EAST & AFRICA MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. EUROPE, MIDDLE EAST & AFRICA MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. MOBILE MARKETING MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 23. MOBILE MARKETING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MOBILE MARKETING MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MOBILE MARKETING MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MOBILE MARKETING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MOBILE MARKETING MARKET DYNAMICS
• TABLE 7. GLOBAL MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MOBILE MARKETING MARKET SIZE, BY PLATFORM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MOBILE MARKETING MARKET SIZE, BY SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MOBILE MARKETING MARKET SIZE, BY LOCATION-BASED MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MOBILE MARKETING MARKET SIZE, BY MOBILE APP MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MOBILE MARKETING MARKET SIZE, BY MOBILE BANNER ADS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MOBILE MARKETING MARKET SIZE, BY MOBILE EMAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MOBILE MARKETING MARKET SIZE, BY MOBILE WEB, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MOBILE MARKETING MARKET SIZE, BY PUSH NOTIFICATIONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL MOBILE MARKETING MARKET SIZE, BY QUICK-RESPONSE BARCODE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL MOBILE MARKETING MARKET SIZE, BY SMS MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL MOBILE MARKETING MARKET SIZE, BY LARGE ENTERPRISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL MOBILE MARKETING MARKET SIZE, BY SMALL & MEDIUM ENTERPRISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL MOBILE MARKETING MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL MOBILE MARKETING MARKET SIZE, BY BANKING FINANCE SERVICES AND INSURANCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL MOBILE MARKETING MARKET SIZE, BY GOVERNMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL MOBILE MARKETING MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL MOBILE MARKETING MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL MOBILE MARKETING MARKET SIZE, BY RETAIL & ECOMMERCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL MOBILE MARKETING MARKET SIZE, BY TELECOM & IT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL MOBILE MARKETING MARKET SIZE, BY TRAVEL & LOGISTICS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 31. AMERICAS MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 32. AMERICAS MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. AMERICAS MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 34. AMERICAS MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 35. AMERICAS MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 36. ARGENTINA MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 37. ARGENTINA MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 38. ARGENTINA MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 39. ARGENTINA MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 40. BRAZIL MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 41. BRAZIL MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 42. BRAZIL MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 43. BRAZIL MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 44. CANADA MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 45. CANADA MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 46. CANADA MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 47. CANADA MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 48. MEXICO MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 49. MEXICO MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. MEXICO MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 51. MEXICO MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 52. UNITED STATES MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 53. UNITED STATES MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 54. UNITED STATES MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 55. UNITED STATES MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 56. UNITED STATES MOBILE MARKETING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 57. ASIA-PACIFIC MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 58. ASIA-PACIFIC MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. ASIA-PACIFIC MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 60. ASIA-PACIFIC MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 61. ASIA-PACIFIC MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 62. AUSTRALIA MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 63. AUSTRALIA MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 64. AUSTRALIA MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 65. AUSTRALIA MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 66. CHINA MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 67. CHINA MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. CHINA MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 69. CHINA MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 70. INDIA MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 71. INDIA MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 72. INDIA MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 73. INDIA MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 74. INDONESIA MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 75. INDONESIA MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. INDONESIA MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 77. INDONESIA MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 78. JAPAN MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 79. JAPAN MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. JAPAN MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 81. JAPAN MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 82. MALAYSIA MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 83. MALAYSIA MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 84. MALAYSIA MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 85. MALAYSIA MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 86. PHILIPPINES MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 87. PHILIPPINES MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 88. PHILIPPINES MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 89. PHILIPPINES MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 90. SINGAPORE MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 91. SINGAPORE MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. SINGAPORE MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 93. SINGAPORE MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 94. SOUTH KOREA MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 95. SOUTH KOREA MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. SOUTH KOREA MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 97. SOUTH KOREA MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 98. TAIWAN MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 99. TAIWAN MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 100. TAIWAN MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 101. TAIWAN MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 102. THAILAND MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 103. THAILAND MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 104. THAILAND MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 105. THAILAND MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 106. VIETNAM MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 107. VIETNAM MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 108. VIETNAM MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 109. VIETNAM MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 110. EUROPE, MIDDLE EAST & AFRICA MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 111. EUROPE, MIDDLE EAST & AFRICA MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 112. EUROPE, MIDDLE EAST & AFRICA MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 113. EUROPE, MIDDLE EAST & AFRICA MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 114. EUROPE, MIDDLE EAST & AFRICA MOBILE MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 115. DENMARK MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 116. DENMARK MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 117. DENMARK MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 118. DENMARK MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 119. EGYPT MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 120. EGYPT MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 121. EGYPT MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 122. EGYPT MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 123. FINLAND MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 124. FINLAND MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 125. FINLAND MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 126. FINLAND MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 127. FRANCE MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 128. FRANCE MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 129. FRANCE MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 130. FRANCE MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 131. GERMANY MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 132. GERMANY MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 133. GERMANY MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 134. GERMANY MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 135. ISRAEL MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 136. ISRAEL MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 137. ISRAEL MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 138. ISRAEL MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 139. ITALY MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 140. ITALY MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 141. ITALY MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 142. ITALY MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 143. NETHERLANDS MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 144. NETHERLANDS MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 145. NETHERLANDS MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 146. NETHERLANDS MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 147. NIGERIA MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 148. NIGERIA MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 149. NIGERIA MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 150. NIGERIA MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 151. NORWAY MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 152. NORWAY MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 153. NORWAY MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 154. NORWAY MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 155. POLAND MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 156. POLAND MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 157. POLAND MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 158. POLAND MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 159. QATAR MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 160. QATAR MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 161. QATAR MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 162. QATAR MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 163. RUSSIA MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 164. RUSSIA MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 165. RUSSIA MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 166. RUSSIA MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 167. SAUDI ARABIA MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 168. SAUDI ARABIA MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 169. SAUDI ARABIA MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 170. SAUDI ARABIA MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 171. SOUTH AFRICA MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 172. SOUTH AFRICA MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 173. SOUTH AFRICA MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 174. SOUTH AFRICA MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 175. SPAIN MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 176. SPAIN MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 177. SPAIN MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 178. SPAIN MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 179. SWEDEN MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 180. SWEDEN MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 181. SWEDEN MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 182. SWEDEN MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 183. SWITZERLAND MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 184. SWITZERLAND MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 185. SWITZERLAND MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 186. SWITZERLAND MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 187. TURKEY MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 188. TURKEY MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 189. TURKEY MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 190. TURKEY MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 191. UNITED ARAB EMIRATES MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 192. UNITED ARAB EMIRATES MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 193. UNITED ARAB EMIRATES MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 194. UNITED ARAB EMIRATES MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 195. UNITED KINGDOM MOBILE MARKETING MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 196. UNITED KINGDOM MOBILE MARKETING MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
• TABLE 197. UNITED KINGDOM MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 198. UNITED KINGDOM MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 199. MOBILE MARKETING MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 200. MOBILE MARKETING MARKET, FPNV POSITIONING MATRIX, 2023

The Mobile Marketing Market was valued at USD 12.83 billion in 2023, expected to reach USD 14.63 billion in 2024, and is projected to grow at a CAGR of 12.14%, to USD 28.64 billion by 2030.

Mobile marketing is a dynamic segment within the broader digital marketing arena, defined by its focus on promoting products and services via mobile devices, such as smartphones and tablets. The necessity of mobile marketing arises from the rapid proliferation of mobile device usage and consumer preference for mobile communication, making it imperative for businesses to engage their audience through channels like mobile apps, SMS, MMS, and mobile websites. Its applications are diverse, encompassing everything from location-based marketing and mobile search advertising to app-based promotions and mobile-optimized content. The end-use scope is expanding across industries like retail, finance, entertainment, and travel, where consumer interactions and purchases increasingly occur on mobile platforms.

Key growth factors include the continual rise in smartphone penetration, advancements in mobile technology like 5G, and the shift towards mobile-first strategies among businesses. Opportunities lie in leveraging data analytics and artificial intelligence to create personalized marketing campaigns that enhance user engagement and drive conversions. Recommendations to capture these opportunities include investing in mobile-friendly designs, harnessing the power of social media on mobile platforms, and using augmented reality for immersive customer experiences.

Despite its potential, mobile marketing faces limitations like privacy concerns, ad-blocking technologies, and the challenge of delivering consistent and high-quality experiences across varied devices. Moreover, adapting to rapidly evolving mobile technologies and consumer behaviors poses significant challenges for marketers. Innovation and research should focus on developing cross-platform solutions, improving content delivery mechanisms, and enhancing security measures to protect user data. By prioritizing these areas, businesses can tap into new growth avenues and ensure they remain competitive in the mobile marketing landscape. The market is fragmented, with numerous players, making it essential for businesses to differentiate themselves through unique value propositions and innovation.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile Marketing Market

The Mobile Marketing Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Proliferating use of smartphones and tablets across the globe
  • Increasing focus towards delivering personalized experiences and maximizing user engagement
  • Rapid development of social media advertising
• Market Restraints
  • Lack of consumer attention and technology dependancy
• Market Opportunities
  • Deployment of innovative technologies and analytics in mobile marketing
  • Potential role of AR and VR tools for better digital enagagement
• Market Challenges
  • Dearth of skilled and experienced professionals and associated privacy issues

Porter's Five Forces: A Strategic Tool for Navigating the Mobile Marketing Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile Marketing Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mobile Marketing Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile Marketing Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mobile Marketing Market

A detailed market share analysis in the Mobile Marketing Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile Marketing Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile Marketing Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile Marketing Market

A strategic analysis of the Mobile Marketing Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mobile Marketing Market, highlighting leading vendors and their innovative profiles. These include Acoustic, L.P., Adobe Inc., Airship Group, Inc., AppsFlyer Ltd., Attentive Mobile, Inc., Birdeye Inc., Braze, Inc., IMI Mobile Pvt. Ltd., Insider PTE LTD, Iterable, Inc., Leanplum, Listrak, Localytics by Upland Software, Inc., Netcore Cloud Pvt. Ltd., OneSignal, Oracle Corporation, Punchh, Inc., Pyze Inc., Sailthru, Salesforce Inc., SAP SE, Swrve Inc., Text Us Services, Inc., Vibes Media, LLC, and Xtremepush.

Market Segmentation & Coverage

This research report categorizes the Mobile Marketing Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Platform and Services.
• Based on Channel, market is studied across Location-based marketing, Mobile app marketing, Mobile Banner Ads, Mobile Email, Mobile Web, Push Notifications, Quick-response barcode, and SMS Marketing.
• Based on Organization Size, market is studied across Large Enterprises and Small & Medium Enterprises.
• Based on Vertical, market is studied across Automotive, Banking Finance Services and Insurance, Government, Healthcare, Media & Entertainment, Retail & eCommerce, Telecom & IT, and Travel & Logistics.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Proliferating use of smartphones and tablets across the globe
    • 5.1.1.2. Increasing focus towards delivering personalized experiences and maximizing user engagement
    • 5.1.1.3. Rapid development of social media advertising
  • 5.1.2. Restraints
    • 5.1.2.1. Lack of consumer attention and technology dependancy
  • 5.1.3. Opportunities
    • 5.1.3.1. Deployment of innovative technologies and analytics in mobile marketing
    • 5.1.3.2. Potential role of AR and VR tools for better digital enagagement
  • 5.1.4. Challenges
    • 5.1.4.1. Dearth of skilled and experienced professionals and associated privacy issues
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mobile Marketing Market, by Component

• 6.1. Introduction
• 6.2. Platform
• 6.3. Services

7. Mobile Marketing Market, by Channel

• 7.1. Introduction
• 7.2. Location-based marketing
• 7.3. Mobile app marketing
• 7.4. Mobile Banner Ads
• 7.5. Mobile Email
• 7.6. Mobile Web
• 7.7. Push Notifications
• 7.8. Quick-response barcode
• 7.9. SMS Marketing

8. Mobile Marketing Market, by Organization Size

• 8.1. Introduction
• 8.2. Large Enterprises
• 8.3. Small & Medium Enterprises

9. Mobile Marketing Market, by Vertical

• 9.1. Introduction
• 9.2. Automotive
• 9.3. Banking Finance Services and Insurance
• 9.4. Government
• 9.5. Healthcare
• 9.6. Media & Entertainment
• 9.7. Retail & eCommerce
• 9.8. Telecom & IT
• 9.9. Travel & Logistics

10. Americas Mobile Marketing Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Mobile Marketing Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Mobile Marketing Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Acoustic, L.P.
• 2. Adobe Inc.
• 3. Airship Group, Inc.
• 4. AppsFlyer Ltd.
• 5. Attentive Mobile, Inc.
• 6. Birdeye Inc.
• 7. Braze, Inc.
• 8. IMI Mobile Pvt. Ltd.
• 9. Insider PTE LTD
• 10. Iterable, Inc.
• 11. Leanplum
• 12. Listrak
• 13. Localytics by Upland Software, Inc.
• 14. Netcore Cloud Pvt. Ltd.
• 15. OneSignal
• 16. Oracle Corporation
• 17. Punchh, Inc.
• 18. Pyze Inc.
• 19. Sailthru
• 20. Salesforce Inc.
• 21. SAP SE
• 22. Swrve Inc.
• 23. Text Us Services, Inc.
• 24. Vibes Media, LLC
• 25. Xtremepush