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サブスクリプション型ビデオオンデマンドの世界市場：市場規模・シェア・動向分析 (最終用途別、収益モデル別、コンテンツの種類別、デバイスの種類別、地域別)・展望・将来予測 (2025年～2032年)

Global Subscription Video On Demand Market Size, Share & Industry Analysis Report By End Use, By Revenue Model, By Content Type, By Device Type, By Regional Outlook and Forecast, 2025 - 2032

出版日
発行
KBV Research
ページ情報
英文 393 Pages
納期
即納可能 即納可能とは
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=148.47円
サブスクリプション型ビデオオンデマンドの世界市場：市場規模・シェア・動向分析 (最終用途別、収益モデル別、コンテンツの種類別、デバイスの種類別、地域別)・展望・将来予測 (2025年～2032年)
出版日: 2025年06月20日
発行: KBV Research
ページ情報: 英文 393 Pages
納期: 即納可能 即納可能とは
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  • 概要
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概要

サブスクリプション型ビデオオンデマンドの市場規模は、予測期間中に9.3%のCAGRで市場成長し、2032年までに1,896億4,000万米ドルに達すると予想されています。

世界のデジタルインフラの変革は、サブスクリプション型ビデオオンデマンド（SVOD）市場の強固な基盤を築きました。ブロードバンドネットワークの拡大とモバイルインターネットの低価格化に伴い、高速インターネットへのアクセスが飛躍的に向上しました。特に新興国では、4G、そしてさらに普及が進む5Gの普及により、膨大な数の新規ユーザーがシームレスなストリーミング体験を享受できるようになりました。この変化は、特に従来のケーブルテレビや衛星放送のインフラが限られている、あるいは全く存在しない地域において、モバイルファーストの消費を促進しました。インド、ナイジェリア、インドネシアなどの国では、費用対効果の高いデータパッケージとネットワークの信頼性向上により、消費者はスマートフォンでプレミアムビデオコンテンツを視聴する傾向が高まっています。つまり、堅牢なデジタルインフラとインターネットの普及は、ストリーミングを贅沢品から主流のライフスタイルへと変える、世界のSVOD革命の重要な推進力となっているのです。

さらに、SVOD市場における重要な競争要因はコンテンツであり、プラットフォームは豊富な番組や映画の制作・キュレーションに積極的に取り組んでいます。コンテンツアグリゲーターからオリジナルコンテンツ制作者への移行により、Netflix、Amazon Prime Video、Disney+などのサービスは、競争の激しいマーケットプレースで差別化を図ることができました。独占コンテンツは、特に象徴的な人気やバイラルヒットを獲得した場合、サブスクリプション獲得の大きな原動力となります。結論として、魅力的なオリジナルコンテンツと多様な番組編成こそがSVODの成功の核心であり、視聴者の継続的なロイヤルティと差別化を確かなものにしているのです。

市場抑制要因

SVOD市場が成熟するにつれ、市場飽和とサブスクリプション疲れが最大の課題の一つとなっています。当初、NetflixやAmazon Prime Videoといったストリーミングプラットフォームの斬新さは、消費者にとって従来の有料テレビサービスに代わる魅力的な選択肢となりました。しかし、その後、Disney+、HBO Max、Apple TV+、Paramount+、そして地域密着型の配信事業者など、多数の新規参入事業者が参入し、情勢は混沌としてきました。こうしたサービスの急増は、消費者にとって圧倒的な選択肢の多さをもたらし、多くの消費者がお気に入りの番組を視聴するためだけに複数のプラットフォームに加入しています。このように、市場飽和とサブスクリプション疲れはSVOD市場の勢いを抑制し、プロバイダーは価値提供、ユーザー維持、そして長期的な拡張性について再考を迫られています。

バリューチェーン分析

サブスクリプション型ビデオオンデマンド（SVOD）市場のバリューチェーンは、コンテンツの制作と取得から始まり、プラットフォームの中核を成します。次にコンテンツの集約と管理が進み、整理されたアクセスしやすいメディアライブラリが確保されます。プラットフォーム開発と技術インフラは、拡張性とユーザーフレンドリーなシステムを通じて配信をサポートします。コンテンツ配信（配信）段階では、シームレスなストリーミング体験が確保され、マーケティングと顧客獲得によってユーザーベースが拡大します。サブスクリプション管理と収益化は、支払いとアクセスを管理し、顧客サポートと顧客維持は顧客満足度とロイヤルティを維持し、最終的にはコンテンツとサービスの向上へと繋がります。

市場シェア分析

COVID-19の影響分析

COVID-19によるロックダウン中、消費者は自宅で過ごす時間が大幅に増え、サブスクリプション型ビデオオンデマンド（SVOD）サービスの需要が急増しました。Netflix、Amazon Prime Video、Disney+などのプラットフォームは、視聴者数と加入者数の両方で大幅な成長を遂げました。例えば、Netflixは2020年に3,600万人以上の加入者を追加し、Disney+は2021年初頭までに1億人の加入者を突破しました。これは予想を上回る数字です。映画館や劇場などの従来の施設が閉鎖されたままの間、これらのプラットフォームは不可欠な娯楽源となりました。パンデミックはまた、消費者行動の変化を加速させました。視聴者はますます従来のケーブルテレビから離れ、デジタルストリーミングの選択肢を採用しました。家庭は映画やシリーズだけでなく、子供向け番組や教育コンテンツのためにストリーミングサービスに依存するようになり、これらは学校閉鎖中に特に価値が高まりました。このように、COVID-19パンデミックは市場にプラスの影響を与えました。

最終用途の見通し

サブスクリプション型ビデオオンデマンド市場は、エンドユーザー別に個人用と業務用に分類されます。業務用セグメントは、2024年にサブスクリプション型ビデオオンデマンド市場における収益シェアの22%を獲得しました。業務用途は、ホスピタリティ（客室内ストリーミングを提供するホテル）、教育機関（ドキュメンタリーや教育シリーズの活用）、フィットネスセンター（顧客向けコンテンツの提供）、さらには企業の研修環境など多岐にわたります。企業は、顧客体験の向上や従業員のエンゲージメントと学習の支援を目的として、SVODプラットフォームを導入するケースが増えています。

収益モデルの見通し

収益モデル別に見ると、サブスクリプション型ビデオオンデマンド市場は、サブスクリプション型、広告型、ハイブリッド型の3つに分けられます。広告型セグメントは、2024年にサブスクリプション型ビデオオンデマンド市場の収益シェアの19%を獲得しました。価格に敏感な視聴者とプラットフォームの収益化戦略の強化に牽引され、目覚ましい成長を見せています。このモデルでは、ユーザーは定期的な広告を視聴することで、無料または低価格のサブスクリプション料金でコンテンツにアクセスできます。新興市場やコスト意識の高い消費者へのリーチ拡大を目指すストリーミングプラットフォームの間で、このモデルは勢いを増しています。

コンテンツの種類別の見通し

コンテンツの種類に基づいて、サブスクリプション型ビデオオンデマンド市場は、映画、テレビ番組、ドキュメンタリー、その他に分類されます。テレビ番組セグメントは、2024年にサブスクリプション型ビデオオンデマンド市場における収益シェアの34%を記録しました。これは、エピソード型コンテンツや一気見に値するコンテンツへの需要の高まりに牽引されています。視聴者の多様な好みに合わせた限定シリーズ、ドラマ、リアリティ番組、シットコムの台頭により、テレビ番組はストリーミングプラットフォームにおける中心的なサービスとなっています。Netflix、Hulu、Amazon Prime Videoなどのサービスは、長編ストーリーテリング、キャラクターの開発、そして高品質な制作を重視し、継続的な視聴者を獲得しています。

デバイスの種類別の見通し

デバイスの種類別に見ると、サブスクリプション型ビデオオンデマンド市場は、ノートパソコン、スマートフォン、スマートテレビ、タブレットなどに分類されます。スマートフォンセグメントは、2024年にサブスクリプション型ビデオオンデマンド市場における収益シェアの31%を獲得しました。これは、モバイルファーストのストリーミング行動を促進する上で、スマートフォンが重要な役割を果たしていることを反映しています。インターネットアクセスの普及、5Gの導入、そしてHDディスプレイを搭載した手頃な価格のスマートフォンの普及により、ユーザーはオンデマンドのビデオコンテンツに、より容易かつ迅速にアクセスできるようになりました。ストリーミングサービスは、モバイル向けにプラットフォームを最適化し、データ節約モード、オフラインダウンロード、モバイル専用サブスクリプションなどを提供しています。

地域展望

地域別に見ると、サブスクリプション型ビデオオンデマンド市場は、北米、欧州、アジア太平洋、ラテンアメリカ・中東・アフリカ (LAMEA) の4つの地域にまたがって分析されています。北米は、2024年のサブスクリプション型ビデオオンデマンド市場において43%の収益シェアを記録しました。この優位性は、高いインターネット普及率、スマートデバイスの普及、そして成熟したストリーミング・エコシステムに支えられています。Netflix、Hulu、Amazon Prime Video、Disney+といった大手世界企業の存在も、この地域に本社を置くことで、そのリーダーシップをさらに強化しています。北米の消費者は、プレミアムコンテンツ、オリジナル作品、そしてマルチデバイス対応への強い関心を示しています。

目次

第1章 市場の範囲と分析手法

  • 市場の定義
  • 目的
  • 市場範囲
  • セグメンテーション
  • 分析手法

第2章 市場要覧

  • 主なハイライト

第3章 市場概要

  • イントロダクション
    • 概要
      • 市場構成とシナリオ
  • 市場に影響を与える主な要因
    • 市場促進要因
    • 市場抑制要因
    • 市場機会
    • 市場の課題
  • ポーターのファイブフォース分析

第4章 競争分析：世界市場

  • 市場シェア分析 (2024年)
  • 主要な成功戦略
  • サブスクリプション型ビデオオンデマンド市場で展開されている最近の戦略
  • ポーターのファイブフォース分析

第5章 サブスクリプション型ビデオオンデマンド市場のバリューチェーン分析

  • コンテンツ制作・取得
  • コンテンツアグリゲーション・管理
  • プラットフォーム開発と技術インフラ
  • コンテンツ配信（提供）
  • マーケティング・顧客獲得
  • サブスクリプション管理・収益化
  • 顧客サポート・維持

第6章 サブスクリプション型ビデオオンデマンド市場における主要な顧客基準

  • コンテンツライブラリの規模と種類
  • オリジナルコンテンツと独占コンテンツ
  • 価格と価値
  • ストリーミング品質とパフォーマンス
  • ユーザーインターフェースとエクスペリエンス（UX）
  • 個別対応の推奨事項
  • マルチデバイス・アクセシビリティ
  • 広告なし視聴または広告階層の柔軟性
  • カスタマーサービスと技術サポート
  • コミュニティ・ソーシャルエンゲージメント機能

第7章 世界のサブスクリプション型ビデオオンデマンド市場：最終用途別

  • 世界の個人用市場：地域別
  • 世界の業務用市場：地域別

第8章 世界のサブスクリプション型ビデオオンデマンド市場：収益モデル別

  • 世界のサブスクリプション型市場：地域別
  • 世界の広告型市場：地域別
  • 世界のハイブリッド型市場：地域別

第9章 世界のサブスクリプション型ビデオオンデマンド市場：コンテンツの種類別

  • 世界の映画市場：地域別
  • 世界のテレビ番組市場：地域別
  • 世界のドキュメンタリー市場：地域別
  • 世界のその他の種類のコンテンツ市場：地域別

第10章 世界のサブスクリプション型ビデオオンデマンド市場：デバイスの種類別

  • 世界のノートパソコン市場：地域別
  • 世界のスマートフォン市場：地域別
  • 世界のスマートテレビ市場：地域別
  • 世界のタブレット市場：地域別
  • 世界のその他の種類のデバイス市場：地域別

第11章 世界のサブスクリプション型ビデオオンデマンド市場：地域別

  • 北米
    • 北米のサブスクリプション型ビデオオンデマンド市場：国別
      • 米国
      • カナダ
      • メキシコ
      • その他北米
  • 欧州
    • 欧州のサブスクリプション型ビデオオンデマンド市場：国別
      • ドイツ
      • 英国
      • フランス
      • ロシア
      • スペイン
      • イタリア
      • その他欧州
  • アジア太平洋
    • アジア太平洋のサブスクリプション型ビデオオンデマンド市場：国別
      • 中国
      • 日本
      • インド
      • 韓国
      • シンガポール
      • マレーシア
      • その他アジア太平洋
  • ラテンアメリカ・中東・アフリカ
    • ラテンアメリカ・中東・アフリカのサブスクリプション型ビデオオンデマンド市場：国別
      • ブラジル
      • アルゼンチン
      • アラブ首長国連邦
      • サウジアラビア
      • 南アフリカ
      • ナイジェリア
      • その他ラテンアメリカ・中東・アフリカ

第12章 企業プロファイル

  • Netflix, Inc
  • The Walt Disney Company（Disney+）
  • Google LLC（Youtube, LLC）
  • Amazoncom, Inc.（Amazon Prime Video）
  • Apple, Inc（Apple TV+）
  • Warner Bros Discovery, Inc.（HBO Max）
  • Paramount Plus
  • Peacock TV, LLC（NBCUniversal Media, LLC）
  • iQIYI, Inc
  • DAZN Limited

第13章 サブスクリプション型ビデオオンデマンド市場の成功必須条件

図表

LIST OF TABLES

  • TABLE 1 Global Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 2 Global Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 3 Key Customer Criteria of Subscription Video On Demand Market
  • TABLE 4 Global Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 5 Global Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 6 Global Individual Market by Region, 2021 - 2024, USD Million
  • TABLE 7 Global Individual Market by Region, 2025 - 2032, USD Million
  • TABLE 8 Global Commercial Market by Region, 2021 - 2024, USD Million
  • TABLE 9 Global Commercial Market by Region, 2025 - 2032, USD Million
  • TABLE 10 Use Case 1: Enhancing Household Engagement through Individual Viewing Experiences
  • TABLE 11 Use Case 2: Commercial Streaming for Hospitality & Co-Working Spaces
  • TABLE 12 Global Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 13 Global Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 14 Global Subscription-Based Market by Region, 2021 - 2024, USD Million
  • TABLE 15 Global Subscription-Based Market by Region, 2025 - 2032, USD Million
  • TABLE 16 Global Advertisement-Based Market by Region, 2021 - 2024, USD Million
  • TABLE 17 Global Advertisement-Based Market by Region, 2025 - 2032, USD Million
  • TABLE 18 Global Hybrid Market by Region, 2021 - 2024, USD Million
  • TABLE 19 Global Hybrid Market by Region, 2025 - 2032, USD Million
  • TABLE 20 Use Case 1: Premium Ad-Free SVOD for Original Content
  • TABLE 21 Use Case 2: Freemium Ad-Supported SVOD Model
  • TABLE 22 Use Case 3: - Hybrid Monetization with Ad-Supported Subscription Tier
  • TABLE 23 Global Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 24 Global Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 25 Global Movies Market by Region, 2021 - 2024, USD Million
  • TABLE 26 Global Movies Market by Region, 2025 - 2032, USD Million
  • TABLE 27 Global TV Shows Market by Region, 2021 - 2024, USD Million
  • TABLE 28 Global TV Shows Market by Region, 2025 - 2032, USD Million
  • TABLE 29 Global Documentaries Market by Region, 2021 - 2024, USD Million
  • TABLE 30 Global Documentaries Market by Region, 2025 - 2032, USD Million
  • TABLE 31 Global Other Content Type Market by Region, 2021 - 2024, USD Million
  • TABLE 32 Global Other Content Type Market by Region, 2025 - 2032, USD Million
  • TABLE 33 Use Case 1: Global Day-and-Date Movie Premieres
  • TABLE 34 Use Case 2: Weekly Episodic Engagement Model
  • TABLE 35 Use Case 3: Interactive and Educational Documentary Experiences
  • TABLE 36 Use Case 4: Diversification Beyond Traditional SVOD
  • TABLE 37 Global Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 38 Global Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 39 Global Laptops Market by Region, 2021 - 2024, USD Million
  • TABLE 40 Global Laptops Market by Region, 2025 - 2032, USD Million
  • TABLE 41 Global Smartphones Market by Region, 2021 - 2024, USD Million
  • TABLE 42 Global Smartphones Market by Region, 2025 - 2032, USD Million
  • TABLE 43 Global Smart TVs Market by Region, 2021 - 2024, USD Million
  • TABLE 44 Global Smart TVs Market by Region, 2025 - 2032, USD Million
  • TABLE 45 Global Tablets Market by Region, 2021 - 2024, USD Million
  • TABLE 46 Global Tablets Market by Region, 2025 - 2032, USD Million
  • TABLE 47 Global Other Device Type Market by Region, 2021 - 2024, USD Million
  • TABLE 48 Global Other Device Type Market by Region, 2025 - 2032, USD Million
  • TABLE 49 Use Case 1: Desktop-Centric SVOD Experience for Hybrid Professionals
  • TABLE 50 Use Case 2: Mobile-First SVOD Growth Strategy
  • TABLE 51 Use Case 3: Premium SVOD Integration on Smart TVs
  • TABLE 52 Use Case 4: Kid-Safe SVOD for Educational and Family Viewing
  • TABLE 53 Use Case 5: Interactive SVOD Experience through Streaming Devices
  • TABLE 54 Global Subscription Video On Demand Market by Region, 2021 - 2024, USD Million
  • TABLE 55 Global Subscription Video On Demand Market by Region, 2025 - 2032, USD Million
  • TABLE 56 North America Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 57 North America Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 58 North America Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 59 North America Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 60 North America Individual Market by Region, 2021 - 2024, USD Million
  • TABLE 61 North America Individual Market by Region, 2025 - 2032, USD Million
  • TABLE 62 North America Commercial Market by Region, 2021 - 2024, USD Million
  • TABLE 63 North America Commercial Market by Region, 2025 - 2032, USD Million
  • TABLE 64 North America Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 65 North America Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 66 North America Subscription-Based Market by Country, 2021 - 2024, USD Million
  • TABLE 67 North America Subscription-Based Market by Country, 2025 - 2032, USD Million
  • TABLE 68 North America Advertisement-Based Market by Country, 2021 - 2024, USD Million
  • TABLE 69 North America Advertisement-Based Market by Country, 2025 - 2032, USD Million
  • TABLE 70 North America Hybrid Market by Country, 2021 - 2024, USD Million
  • TABLE 71 North America Hybrid Market by Country, 2025 - 2032, USD Million
  • TABLE 72 North America Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 73 North America Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 74 North America Movies Market by Country, 2021 - 2024, USD Million
  • TABLE 75 North America Movies Market by Country, 2025 - 2032, USD Million
  • TABLE 76 North America TV Shows Market by Country, 2021 - 2024, USD Million
  • TABLE 77 North America TV Shows Market by Country, 2025 - 2032, USD Million
  • TABLE 78 North America Documentaries Market by Country, 2021 - 2024, USD Million
  • TABLE 79 North America Documentaries Market by Country, 2025 - 2032, USD Million
  • TABLE 80 North America Other Content Type Market by Country, 2021 - 2024, USD Million
  • TABLE 81 North America Other Content Type Market by Country, 2025 - 2032, USD Million
  • TABLE 82 North America Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 83 North America Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 84 North America Laptops Market by Country, 2021 - 2024, USD Million
  • TABLE 85 North America Laptops Market by Country, 2025 - 2032, USD Million
  • TABLE 86 North America Smartphones Market by Country, 2021 - 2024, USD Million
  • TABLE 87 North America Smartphones Market by Country, 2025 - 2032, USD Million
  • TABLE 88 North America Smart TVs Market by Country, 2021 - 2024, USD Million
  • TABLE 89 North America Smart TVs Market by Country, 2025 - 2032, USD Million
  • TABLE 90 North America Tablets Market by Country, 2021 - 2024, USD Million
  • TABLE 91 North America Tablets Market by Country, 2025 - 2032, USD Million
  • TABLE 92 North America Other Device Type Market by Country, 2021 - 2024, USD Million
  • TABLE 93 North America Other Device Type Market by Country, 2025 - 2032, USD Million
  • TABLE 94 North America Subscription Video On Demand Market by Country, 2021 - 2024, USD Million
  • TABLE 95 North America Subscription Video On Demand Market by Country, 2025 - 2032, USD Million
  • TABLE 96 US Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 97 US Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 98 US Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 99 US Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 100 US Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 101 US Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 102 US Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 103 US Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 104 US Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 105 US Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 106 Canada Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 107 Canada Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 108 Canada Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 109 Canada Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 110 Canada Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 111 Canada Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 112 Canada Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 113 Canada Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 114 Canada Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 115 Canada Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 116 Mexico Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 117 Mexico Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 118 Mexico Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 119 Mexico Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 120 Mexico Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 121 Mexico Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 122 Mexico Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 123 Mexico Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 124 Mexico Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 125 Mexico Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 126 Rest of North America Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 127 Rest of North America Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 128 Rest of North America Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 129 Rest of North America Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 130 Rest of North America Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 131 Rest of North America Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 132 Rest of North America Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 133 Rest of North America Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 134 Rest of North America Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 135 Rest of North America Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 136 Europe Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 137 Europe Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 138 Europe Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 139 Europe Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 140 Europe Individual Market by Country, 2021 - 2024, USD Million
  • TABLE 141 Europe Individual Market by Country, 2025 - 2032, USD Million
  • TABLE 142 Europe Commercial Market by Country, 2021 - 2024, USD Million
  • TABLE 143 Europe Commercial Market by Country, 2025 - 2032, USD Million
  • TABLE 144 Europe Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 145 Europe Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 146 Europe Subscription-Based Market by Country, 2021 - 2024, USD Million
  • TABLE 147 Europe Subscription-Based Market by Country, 2025 - 2032, USD Million
  • TABLE 148 Europe Advertisement-Based Market by Country, 2021 - 2024, USD Million
  • TABLE 149 Europe Advertisement-Based Market by Country, 2025 - 2032, USD Million
  • TABLE 150 Europe Hybrid Market by Country, 2021 - 2024, USD Million
  • TABLE 151 Europe Hybrid Market by Country, 2025 - 2032, USD Million
  • TABLE 152 Europe Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 153 Europe Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 154 Europe Movies Market by Country, 2021 - 2024, USD Million
  • TABLE 155 Europe Movies Market by Country, 2025 - 2032, USD Million
  • TABLE 156 Europe TV Shows Market by Country, 2021 - 2024, USD Million
  • TABLE 157 Europe TV Shows Market by Country, 2025 - 2032, USD Million
  • TABLE 158 Europe Documentaries Market by Country, 2021 - 2024, USD Million
  • TABLE 159 Europe Documentaries Market by Country, 2025 - 2032, USD Million
  • TABLE 160 Europe Other Content Type Market by Country, 2021 - 2024, USD Million
  • TABLE 161 Europe Other Content Type Market by Country, 2025 - 2032, USD Million
  • TABLE 162 Europe Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 163 Europe Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 164 Europe Laptops Market by Country, 2021 - 2024, USD Million
  • TABLE 165 Europe Laptops Market by Country, 2025 - 2032, USD Million
  • TABLE 166 Europe Smartphones Market by Country, 2021 - 2024, USD Million
  • TABLE 167 Europe Smartphones Market by Country, 2025 - 2032, USD Million
  • TABLE 168 Europe Smart TVs Market by Country, 2021 - 2024, USD Million
  • TABLE 169 Europe Smart TVs Market by Country, 2025 - 2032, USD Million
  • TABLE 170 Europe Tablets Market by Country, 2021 - 2024, USD Million
  • TABLE 171 Europe Tablets Market by Country, 2025 - 2032, USD Million
  • TABLE 172 Europe Other Device Type Market by Country, 2021 - 2024, USD Million
  • TABLE 173 Europe Other Device Type Market by Country, 2025 - 2032, USD Million
  • TABLE 174 Europe Subscription Video On Demand Market by Country, 2021 - 2024, USD Million
  • TABLE 175 Europe Subscription Video On Demand Market by Country, 2025 - 2032, USD Million
  • TABLE 176 Germany Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 177 Germany Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 178 Germany Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 179 Germany Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 180 Germany Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 181 Germany Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 182 Germany Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 183 Germany Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 184 Germany Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 185 Germany Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 186 UK Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 187 UK Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 188 UK Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 189 UK Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 190 UK Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 191 UK Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 192 UK Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 193 UK Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 194 UK Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 195 UK Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 196 France Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 197 France Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 198 France Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 199 France Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 200 France Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 201 France Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 202 France Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 203 France Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 204 France Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 205 France Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 206 Russia Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 207 Russia Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 208 Russia Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 209 Russia Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 210 Russia Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 211 Russia Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 212 Russia Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 213 Russia Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 214 Russia Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 215 Russia Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 216 Spain Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 217 Spain Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 218 Spain Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 219 Spain Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 220 Spain Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 221 Spain Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 222 Spain Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 223 Spain Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 224 Spain Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 225 Spain Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 226 Italy Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 227 Italy Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 228 Italy Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 229 Italy Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 230 Italy Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 231 Italy Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 232 Italy Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 233 Italy Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 234 Italy Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 235 Italy Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 236 Rest of Europe Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 237 Rest of Europe Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 238 Rest of Europe Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 239 Rest of Europe Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 240 Rest of Europe Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 241 Rest of Europe Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 242 Rest of Europe Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 243 Rest of Europe Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 244 Rest of Europe Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 245 Rest of Europe Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 246 Asia Pacific Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 247 Asia Pacific Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 248 Asia Pacific Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 249 Asia Pacific Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 250 Asia Pacific Individual Market by Country, 2021 - 2024, USD Million
  • TABLE 251 Asia Pacific Individual Market by Country, 2025 - 2032, USD Million
  • TABLE 252 Asia Pacific Commercial Market by Country, 2021 - 2024, USD Million
  • TABLE 253 Asia Pacific Commercial Market by Country, 2025 - 2032, USD Million
  • TABLE 254 Asia Pacific Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 255 Asia Pacific Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 256 Asia Pacific Subscription-Based Market by Country, 2021 - 2024, USD Million
  • TABLE 257 Asia Pacific Subscription-Based Market by Country, 2025 - 2032, USD Million
  • TABLE 258 Asia Pacific Advertisement-Based Market by Country, 2021 - 2024, USD Million
  • TABLE 259 Asia Pacific Advertisement-Based Market by Country, 2025 - 2032, USD Million
  • TABLE 260 Asia Pacific Hybrid Market by Country, 2021 - 2024, USD Million
  • TABLE 261 Asia Pacific Hybrid Market by Country, 2025 - 2032, USD Million
  • TABLE 262 Asia Pacific Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 263 Asia Pacific Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 264 Asia Pacific Movies Market by Country, 2021 - 2024, USD Million
  • TABLE 265 Asia Pacific Movies Market by Country, 2025 - 2032, USD Million
  • TABLE 266 Asia Pacific TV Shows Market by Country, 2021 - 2024, USD Million
  • TABLE 267 Asia Pacific TV Shows Market by Country, 2025 - 2032, USD Million
  • TABLE 268 Asia Pacific Documentaries Market by Country, 2021 - 2024, USD Million
  • TABLE 269 Asia Pacific Documentaries Market by Country, 2025 - 2032, USD Million
  • TABLE 270 Asia Pacific Other Content Type Market by Country, 2021 - 2024, USD Million
  • TABLE 271 Asia Pacific Other Content Type Market by Country, 2025 - 2032, USD Million
  • TABLE 272 Asia Pacific Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 273 Asia Pacific Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 274 Asia Pacific Laptops Market by Country, 2021 - 2024, USD Million
  • TABLE 275 Asia Pacific Laptops Market by Country, 2025 - 2032, USD Million
  • TABLE 276 Asia Pacific Smartphones Market by Country, 2021 - 2024, USD Million
  • TABLE 277 Asia Pacific Smartphones Market by Country, 2025 - 2032, USD Million
  • TABLE 278 Asia Pacific Smart TVs Market by Country, 2021 - 2024, USD Million
  • TABLE 279 Asia Pacific Smart TVs Market by Country, 2025 - 2032, USD Million
  • TABLE 280 Asia Pacific Tablets Market by Country, 2021 - 2024, USD Million
  • TABLE 281 Asia Pacific Tablets Market by Country, 2025 - 2032, USD Million
  • TABLE 282 Asia Pacific Other Device Type Market by Country, 2021 - 2024, USD Million
  • TABLE 283 Asia Pacific Other Device Type Market by Country, 2025 - 2032, USD Million
  • TABLE 284 Asia Pacific Subscription Video On Demand Market by Country, 2021 - 2024, USD Million
  • TABLE 285 Asia Pacific Subscription Video On Demand Market by Country, 2025 - 2032, USD Million
  • TABLE 286 China Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 287 China Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 288 China Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 289 China Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 290 China Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 291 China Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 292 China Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 293 China Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 294 China Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 295 China Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 296 Japan Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 297 Japan Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 298 Japan Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 299 Japan Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 300 Japan Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 301 Japan Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 302 Japan Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 303 Japan Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 304 Japan Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 305 Japan Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 306 India Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 307 India Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 308 India Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 309 India Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 310 India Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 311 India Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 312 India Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 313 India Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 314 India Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 315 India Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 316 South Korea Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 317 South Korea Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 318 South Korea Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 319 South Korea Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 320 South Korea Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 321 South Korea Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 322 South Korea Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 323 South Korea Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 324 South Korea Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 325 South Korea Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 326 Singapore Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 327 Singapore Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 328 Singapore Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 329 Singapore Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 330 Singapore Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 331 Singapore Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 332 Singapore Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 333 Singapore Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 334 Singapore Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 335 Singapore Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 336 Malaysia Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 337 Malaysia Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 338 Malaysia Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 339 Malaysia Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 340 Malaysia Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 341 Malaysia Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 342 Malaysia Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 343 Malaysia Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 344 Malaysia Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 345 Malaysia Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 346 Rest of Asia Pacific Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 347 Rest of Asia Pacific Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 348 Rest of Asia Pacific Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 349 Rest of Asia Pacific Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 350 Rest of Asia Pacific Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 351 Rest of Asia Pacific Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 352 Rest of Asia Pacific Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 353 Rest of Asia Pacific Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 354 Rest of Asia Pacific Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 355 Rest of Asia Pacific Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 356 LAMEA Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 357 LAMEA Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 358 LAMEA Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 359 LAMEA Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 360 LAMEA Individual Market by Country, 2021 - 2024, USD Million
  • TABLE 361 LAMEA Individual Market by Country, 2025 - 2032, USD Million
  • TABLE 362 LAMEA Commercial Market by Country, 2021 - 2024, USD Million
  • TABLE 363 LAMEA Commercial Market by Country, 2025 - 2032, USD Million
  • TABLE 364 LAMEA Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 365 LAMEA Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 366 LAMEA Subscription-Based Market by Country, 2021 - 2024, USD Million
  • TABLE 367 LAMEA Subscription-Based Market by Country, 2025 - 2032, USD Million
  • TABLE 368 LAMEA Advertisement-Based Market by Country, 2021 - 2024, USD Million
  • TABLE 369 LAMEA Advertisement-Based Market by Country, 2025 - 2032, USD Million
  • TABLE 370 LAMEA Hybrid Market by Country, 2021 - 2024, USD Million
  • TABLE 371 LAMEA Hybrid Market by Country, 2025 - 2032, USD Million
  • TABLE 372 LAMEA Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 373 LAMEA Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 374 LAMEA Movies Market by Country, 2021 - 2024, USD Million
  • TABLE 375 LAMEA Movies Market by Country, 2025 - 2032, USD Million
  • TABLE 376 LAMEA TV Shows Market by Country, 2021 - 2024, USD Million
  • TABLE 377 LAMEA TV Shows Market by Country, 2025 - 2032, USD Million
  • TABLE 378 LAMEA Documentaries Market by Country, 2021 - 2024, USD Million
  • TABLE 379 LAMEA Documentaries Market by Country, 2025 - 2032, USD Million
  • TABLE 380 LAMEA Other Content Type Market by Country, 2021 - 2024, USD Million
  • TABLE 381 LAMEA Other Content Type Market by Country, 2025 - 2032, USD Million
  • TABLE 382 LAMEA Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 383 LAMEA Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 384 LAMEA Laptops Market by Country, 2021 - 2024, USD Million
  • TABLE 385 LAMEA Laptops Market by Country, 2025 - 2032, USD Million
  • TABLE 386 LAMEA Smartphones Market by Country, 2021 - 2024, USD Million
  • TABLE 387 LAMEA Smartphones Market by Country, 2025 - 2032, USD Million
  • TABLE 388 LAMEA Smart TVs Market by Country, 2021 - 2024, USD Million
  • TABLE 389 LAMEA Smart TVs Market by Country, 2025 - 2032, USD Million
  • TABLE 390 LAMEA Tablets Market by Country, 2021 - 2024, USD Million
  • TABLE 391 LAMEA Tablets Market by Country, 2025 - 2032, USD Million
  • TABLE 392 LAMEA Other Device Type Market by Country, 2021 - 2024, USD Million
  • TABLE 393 LAMEA Other Device Type Market by Country, 2025 - 2032, USD Million
  • TABLE 394 LAMEA Subscription Video On Demand Market by Country, 2021 - 2024, USD Million
  • TABLE 395 LAMEA Subscription Video On Demand Market by Country, 2025 - 2032, USD Million
  • TABLE 396 Brazil Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 397 Brazil Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 398 Brazil Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 399 Brazil Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 400 Brazil Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 401 Brazil Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 402 Brazil Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 403 Brazil Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 404 Brazil Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 405 Brazil Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 406 Argentina Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 407 Argentina Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 408 Argentina Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 409 Argentina Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 410 Argentina Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 411 Argentina Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 412 Argentina Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 413 Argentina Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 414 Argentina Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 415 Argentina Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 416 UAE Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 417 UAE Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 418 UAE Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 419 UAE Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 420 UAE Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 421 UAE Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 422 UAE Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 423 UAE Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 424 UAE Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 425 UAE Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 426 Saudi Arabia Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 427 Saudi Arabia Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 428 Saudi Arabia Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 429 Saudi Arabia Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 430 Saudi Arabia Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 431 Saudi Arabia Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 432 Saudi Arabia Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 433 Saudi Arabia Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 434 Saudi Arabia Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 435 Saudi Arabia Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 436 South Africa Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 437 South Africa Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 438 South Africa Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 439 South Africa Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 440 South Africa Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 441 South Africa Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 442 South Africa Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 443 South Africa Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 444 South Africa Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 445 South Africa Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 446 Nigeria Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 447 Nigeria Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 448 Nigeria Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 449 Nigeria Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 450 Nigeria Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 451 Nigeria Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 452 Nigeria Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 453 Nigeria Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 454 Nigeria Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 455 Nigeria Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 456 Rest of LAMEA Subscription Video On Demand Market, 2021 - 2024, USD Million
  • TABLE 457 Rest of LAMEA Subscription Video On Demand Market, 2025 - 2032, USD Million
  • TABLE 458 Rest of LAMEA Subscription Video On Demand Market by End Use, 2021 - 2024, USD Million
  • TABLE 459 Rest of LAMEA Subscription Video On Demand Market by End Use, 2025 - 2032, USD Million
  • TABLE 460 Rest of LAMEA Subscription Video On Demand Market by Revenue Model, 2021 - 2024, USD Million
  • TABLE 461 Rest of LAMEA Subscription Video On Demand Market by Revenue Model, 2025 - 2032, USD Million
  • TABLE 462 Rest of LAMEA Subscription Video On Demand Market by Content Type, 2021 - 2024, USD Million
  • TABLE 463 Rest of LAMEA Subscription Video On Demand Market by Content Type, 2025 - 2032, USD Million
  • TABLE 464 Rest of LAMEA Subscription Video On Demand Market by Device Type, 2021 - 2024, USD Million
  • TABLE 465 Rest of LAMEA Subscription Video On Demand Market by Device Type, 2025 - 2032, USD Million
  • TABLE 466 Key Information - Netflix, Inc.
  • TABLE 467 Key information - The Walt Disney Company
  • TABLE 468 Key Information - Google LLC
  • TABLE 469 Key Information - Amazon.com, Inc.
  • TABLE 470 Key Information - Apple, Inc.
  • TABLE 471 Key Information - Warner Bros. Discovery, Inc.
  • TABLE 472 Key Information - Paramount Plus
  • TABLE 473 Key Information - Peacock TV, LLC
  • TABLE 474 Key Information - iQIYI, Inc.
  • TABLE 475 Key Information - DAZN Limited

LIST OF FIGURES

  • FIG 1 Methodology for the research
  • FIG 2 Global Subscription Video On Demand Market, 2021 - 2032, USD Million
  • FIG 3 Key Factors Impacting Subscription Video On Demand Market
  • FIG 4 Market Share Analysis, 2024
  • FIG 5 Porter's Five Forces Analysis - Subscription Video On Demand Market
  • FIG 6 Value Chain Analysis of Subscription Video On Demand Market
  • FIG 7 Key Customer Criteria of Subscription Video On Demand Market
  • FIG 8 Global Subscription Video On Demand Market share by End Use, 2024
  • FIG 9 Global Subscription Video On Demand Market share by End Use, 2032
  • FIG 10 Global Subscription Video On Demand Market by End Use, 2021 - 2032, USD Million
  • FIG 11 Global Subscription Video On Demand Market share by Type, 2024
  • FIG 12 Global Subscription Video On Demand Market share by Type, 2032
  • FIG 13 Global Subscription Video On Demand Market by Type, 2021 - 2032, USD Million
  • FIG 14 Global Subscription Video On Demand Market share by Content Type, 2024
  • FIG 15 Global Subscription Video On Demand Market share by Content Type, 2032
  • FIG 16 Global Subscription Video On Demand Market by Content Type, 2021 - 2032, USD Million
  • FIG 17 Global Subscription Video On Demand Market share by Device Type, 2024
  • FIG 18 Global Subscription Video On Demand Market share by Device Type, 2032
  • FIG 19 Global Subscription Video On Demand Market by Device Type, 2021 - 2032, USD Million
  • FIG 20 Global Subscription Video On Demand Market share by Region, 2024
  • FIG 21 Global Subscription Video On Demand Market share by Region, 2032
  • FIG 22 Global Subscription Video On Demand Market by Region, 2021 - 2032, USD Million
  • FIG 23 North America Subscription Video On Demand Market, 2021 - 2032, USD Million
  • FIG 24 North America Subscription Video On Demand Market share by End Use, 2024
  • FIG 25 North America Subscription Video On Demand Market share by End Use, 2032
  • FIG 26 North America Subscription Video On Demand Market by End Use, 2021 - 2032, USD Million
  • FIG 27 North America Subscription Video On Demand Market share by Type, 2024
  • FIG 28 North America Subscription Video On Demand Market share by Type, 2032
  • FIG 29 North America Subscription Video On Demand Market by Type, 2021 - 2032, USD Million
  • FIG 30 North America Subscription Video On Demand Market share by Content Type, 2024
  • FIG 31 North America Subscription Video On Demand Market share by Content Type, 2032
  • FIG 32 North America Subscription Video On Demand Market by Content Type, 2021 - 2032, USD Million
  • FIG 33 North America Subscription Video On Demand Market share by Device Type, 2024
  • FIG 34 North America Subscription Video On Demand Market share by Device Type, 2032
  • FIG 35 North America Subscription Video On Demand Market by Device Type, 2021 - 2032, USD Million
  • FIG 36 North America Subscription Video On Demand Market share by Country, 2024
  • FIG 37 North America Subscription Video On Demand Market share by Country, 2032
  • FIG 38 North America Subscription Video On Demand Market by Country, 2021 - 2032, USD Million
  • FIG 39 Europe Subscription Video On Demand Market, 2021 - 2032, USD Million
  • FIG 40 Europe Subscription Video On Demand Market share by End Use, 2024
  • FIG 41 Europe Subscription Video On Demand Market share by End Use, 2032
  • FIG 42 Europe Subscription Video On Demand Market by End Use, 2021 - 2032, USD Million
  • FIG 43 Europe Subscription Video On Demand Market share by Type, 2024
  • FIG 44 Europe Subscription Video On Demand Market share by Type, 2032
  • FIG 45 Europe Subscription Video On Demand Market by Type, 2021 - 2032, USD Million
  • FIG 46 Europe Subscription Video On Demand Market share by Content Type, 2024
  • FIG 47 Europe Subscription Video On Demand Market share by Content Type, 2032
  • FIG 48 Europe Subscription Video On Demand Market by Content Type, 2021 - 2032, USD Million
  • FIG 49 Europe Subscription Video On Demand Market share by Device Type, 2024
  • FIG 50 Europe Subscription Video On Demand Market share by Device Type, 2032
  • FIG 51 Europe Subscription Video On Demand Market by Device Type, 2021 - 2032, USD Million
  • FIG 52 Europe Subscription Video On Demand Market share by Country, 2024
  • FIG 53 Europe Subscription Video On Demand Market share by Country, 2032
  • FIG 54 Europe Subscription Video On Demand Market by Country, 2021 - 2032, USD Million
  • FIG 55 Asia Pacific Subscription Video On Demand Market, 2021 - 2032, USD Million
  • FIG 56 Asia Pacific Subscription Video On Demand Market share by End Use, 2024
  • FIG 57 Asia Pacific Subscription Video On Demand Market share by End Use, 2032
  • FIG 58 Asia Pacific Subscription Video On Demand Market by End Use, 2021 - 2032, USD Million
  • FIG 59 Asia Pacific Subscription Video On Demand Market share by Type, 2024
  • FIG 60 Asia Pacific Subscription Video On Demand Market share by Type, 2032
  • FIG 61 Asia Pacific Subscription Video On Demand Market by Type, 2021 - 2032, USD Million
  • FIG 62 Asia Pacific Subscription Video On Demand Market share by Content Type, 2024
  • FIG 63 Asia Pacific Subscription Video On Demand Market share by Content Type, 2032
  • FIG 64 Asia Pacific Subscription Video On Demand Market by Content Type, 2021 - 2032, USD Million
  • FIG 65 Asia Pacific Subscription Video On Demand Market share by Device Type, 2024
  • FIG 66 Asia Pacific Subscription Video On Demand Market share by Device Type, 2032
  • FIG 67 Asia Pacific Subscription Video On Demand Market by Device Type, 2021 - 2032, USD Million
  • FIG 68 Asia Pacific Subscription Video On Demand Market share by Country, 2024
  • FIG 69 Asia Pacific Subscription Video On Demand Market share by Country, 2032
  • FIG 70 Asia Pacific Subscription Video On Demand Market by Country, 2021 - 2032, USD Million
  • FIG 71 LAMEA Subscription Video On Demand Market, 2021 - 2032, USD Million
  • FIG 72 LAMEA Subscription Video On Demand Market share by End Use, 2024
  • FIG 73 LAMEA Subscription Video On Demand Market share by End Use, 2032
  • FIG 74 LAMEA Subscription Video On Demand Market by End Use, 2021 - 2032, USD Million
  • FIG 75 LAMEA Subscription Video On Demand Market share by Type, 2024
  • FIG 76 LAMEA Subscription Video On Demand Market share by Type, 2032
  • FIG 77 LAMEA Subscription Video On Demand Market by Type, 2021 - 2032, USD Million
  • FIG 78 LAMEA Subscription Video On Demand Market share by Content Type, 2024
  • FIG 79 LAMEA Subscription Video On Demand Market share by Content Type, 2032
  • FIG 80 LAMEA Subscription Video On Demand Market by Content Type, 2021 - 2032, USD Million
  • FIG 81 LAMEA Subscription Video On Demand Market share by Device Type, 2024
  • FIG 82 LAMEA Subscription Video On Demand Market share by Device Type, 2032
  • FIG 83 LAMEA Subscription Video On Demand Market by Device Type, 2021 - 2032, USD Million
  • FIG 84 LAMEA Subscription Video On Demand Market share by Country, 2024
  • FIG 85 LAMEA Subscription Video On Demand Market share by Country, 2032
  • FIG 86 LAMEA Subscription Video On Demand Market by Country, 2021 - 2032, USD Million
  • FIG 87 SWOT Analysis: Netflix, Inc.
  • FIG 88 SWOT Analysis: Google LLC
  • FIG 89 SWOT Analysis: Amazon.com, Inc.
  • FIG 90 SWOT Analysis: Apple, Inc.
  • FIG 91 Recent strategies and developments: Warner Bros. Discovery, Inc.
目次

The Global Subscription Video On Demand Market size is expected to reach $189.64 billion by 2032, rising at a market growth of 9.3% CAGR during the forecast period.

Personalized recommendations, user-friendly interfaces, and device flexibility (access across mobile, laptop, tablet, and smart TV) further reinforce the appeal of individual subscriptions. This segment is expected to continue leading the market due to the continued shift toward digital-first, self-curated viewing experiences.

Market Growth Factors

The transformation of digital infrastructure globally has laid a strong foundation for the Subscription Video On Demand (SVOD) market. With broadband networks expanding and mobile internet becoming more affordable, the accessibility of high-speed internet has surged dramatically. Particularly in emerging economies, the widespread rollout of 4G-and increasingly 5G-has brought seamless streaming experiences to vast new user bases. This shift has empowered mobile-first consumption, especially in regions where traditional cable and satellite infrastructure is limited or non-existent. Consumers in countries such as India, Nigeria, and Indonesia are increasingly watching premium video content on smartphones, thanks to cost-effective data packages and improved network reliability. In conclusion, robust digital infrastructure and internet penetration are the critical enablers of the global SVOD revolution, turning streaming from a luxury into a mainstream lifestyle.

Additionally, A key competitive lever in the SVOD market is content, and platforms have moved aggressively to produce and curate a rich variety of shows and films. The transition from being content aggregators to original content creators has empowered services like Netflix, Amazon Prime Video, and Disney+ to differentiate themselves in a crowded marketplace. Exclusive content becomes a primary driver for subscriptions, especially when it reaches iconic or viral status. In conclusion, compelling original content and diversified programming lie at the heart of SVOD's success, ensuring sustained viewer loyalty and differentiation.

Market Restraining Factors

As the SVOD market matures, one of the most significant challenges it faces is market saturation and subscription fatigue. Initially, the novelty of streaming platforms like Netflix and Amazon Prime Video offered consumers an attractive alternative to traditional pay-TV services. However, the subsequent influx of numerous new entrants-such as Disney+, HBO Max, Apple TV+, Paramount+, and regional players-has crowded the landscape. This proliferation has led to an overwhelming number of choices for consumers, many of whom now subscribe to multiple platforms just to access their favorite shows. Hence, market saturation and subscription fatigue are curbing the momentum of the SVOD market, challenging providers to rethink value delivery, user retention, and long-term scalability.

Value Chain Analysis

The Subscription Video On Demand (SVOD) market value chain begins with content creation and acquisition, forming the core offering for platforms. This is followed by content aggregation and management, ensuring organized, accessible media libraries. Platform development and technology infrastructure support delivery through scalable, user-friendly systems. The content delivery (distribution) stage ensures seamless streaming experiences, complemented by marketing and customer acquisition to expand the user base. Subscription management and monetization handle payments and access, while customer support and retention maintain satisfaction and loyalty, ultimately cycling back into improving content and services.

Market Share Analysis

COVID-19 Impact Analysis

During the COVID-19 lockdowns, consumers spent significantly more time at home, which led to a sharp increase in demand for Subscription Video On Demand (SVOD) services. Platforms such as Netflix, Amazon Prime Video, and Disney+ saw substantial growth in both viewership and subscriber numbers. For instance, Netflix added over 36 million subscribers in 2020, while Disney+ surpassed 100 million subscribers by early 2021 - figures that exceeded expectations. These platforms became essential sources of entertainment while traditional venues like cinemas and theaters remained closed. The pandemic also accelerated a shift in consumer behavior. Viewers increasingly moved away from traditional cable TV and adopted digital streaming options. Families relied on streaming services not just for movies and series, but also for children's programming and educational content, which became particularly valuable during school closures. Thus, the COVID-19 pandemic had positive impact on the market.

End Use Outlook

Based on end use, the subscription video on demand market is segmented into individual and commercial. The commercial segment acquired 22% revenue share in the subscription video on demand market in 2024. Commercial applications span across hospitality (hotels offering in-room streaming), educational institutions (using documentaries and educational series), fitness centers (providing content for clients), and even corporate training environments. Businesses are increasingly integrating SVOD platforms to enhance customer experiences or support employee engagement and learning.

Revenue Model Outlook

By revenue model, the subscription video on demand market is divided into subscription-based, advertisement-based, and hybrid. The advertisement-based segment garnered 19% revenue share in the subscription video on demand market in 2024. It is showing notable growth driven by price-sensitive viewers and increased platform monetization strategies. This model enables users to access content for free or at a lower subscription cost in exchange for viewing periodic advertisements. It has gained momentum among streaming platforms seeking to expand reach in emerging markets or among cost-conscious consumers.

Content Type Outlook

On the basis of content type, the subscription video on demand market is classified into movies, TV shows, documentaries, and others. The TV shows segment recorded 34% revenue share in the subscription video on demand market in 2024. This is driven by the growing appetite for episodic and binge-worthy content. With the rise of limited series, dramas, reality shows, and sitcoms tailored to diverse viewer preferences, TV shows have become a central offering on streaming platforms. Services such as Netflix, Hulu, and Amazon Prime Video have emphasized long-form storytelling, character development, and high production quality, attracting sustained viewership.

Device Type Outlook

Based on device type, the subscription video on demand market is characterized into laptops, smartphones, smart TVs, tablets, and others. The smartphones segment procured 31% revenue share in the subscription video on demand market in 2024. This is reflecting their critical role in driving mobile-first streaming behavior. With widespread internet access, 5G rollout, and the proliferation of budget-friendly smartphones with HD displays, users now have easier and faster access to on-demand video content. Streaming services have optimized their platforms for mobile use, offering data-saving modes, offline downloads, and exclusive mobile subscriptions.

Regional Outlook

Region-wise, the subscription video on demand market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment recorded 43% revenue share in the subscription video on demand market in 2024. This dominance is supported by high internet penetration, widespread adoption of smart devices, and a mature streaming ecosystem. The presence of major global players such as Netflix, Hulu, Amazon Prime Video, and Disney+-all headquartered in this region-further contributes to its leadership. Consumers in North America exhibit a strong appetite for premium content, original productions, and multi-device accessibility.

Recent Strategies Deployed in the Market

  • May-2025: Netflix, Inc. announced the partnership with OzTAM, a market research company to join its VOZ Total TV measurement system, marking the first time a global streamer will have independently reported audience data in Australia. This move enhances transparency for advertisers and signals a shift toward unified TV and streaming audience measurement across all platforms.
  • Mar-2025: DAZN Limited acquired Foxtel, a broadband company, expanding its presence in Australia's sports streaming market. Foxtel, including Kayo Sports and BINGE, will operate independently within DAZN. The deal leverages DAZN's global scale and tech to grow Foxtel's subscriber base and deliver more sports content worldwide.
  • Dec-2024: Warner Bros. Discovery, Inc. announced the partnership with Comcast, provides a wide range of services, including cable TV, internet, phone, and wireless to renew distribution of WBD's linear networks and HBO for Xfinity, while expanding streaming rights for Max and Discovery+. In the UK and Ireland, Sky and WBD will bundle the ad-supported Max app with Sky services, launching in early 2026.
  • Jul-2024: Warner Bros. Discovery, Inc. teamed up with Hepsiburada, an E-commerce company to offer BluTV subscriptions as a benefit for its Premium members. This collaboration enhances BluTV's reach in Turkiye, providing access to Turkish and international content. The move supports growth for both brands and enriches Hepsiburada's value proposition for its 2.6 million subscribers.
  • Apr-2024: Paramount Plus teamed up with the National Park Foundation, offering live streams and on-demand content of U.S. national parks. This collaboration promotes park preservation and provides viewers immersive access to iconic parks through solar-powered live streams and exclusive footage.

List of Key Companies Profiled

  • Netflix, Inc.
  • The Walt Disney Company (Disney+)
  • Google LLC (Youtube, LLC)
  • Amazon.com, Inc. (Amazon Prime Video)
  • Apple, Inc. (Apple TV+)
  • Warner Bros. Discovery, Inc. (HBO Max)
  • Paramount Plus
  • Peacock TV, LLC (NBCUniversal Media, LLC)
  • iQIYI, Inc.
  • DAZN Limited

Global Subscription Video On Demand Market Report Segmentation

By End Use

  • Individual
  • Commercial

By Revenue Model

  • Subscription-Based
  • Advertisement-Based
  • Hybrid

By Content Type

  • Movies
  • TV Shows
  • Documentaries
  • Other Content Type

By Device Type

  • Laptops
  • Smartphones
  • Smart TVs
  • Tablets
  • Other Device Type

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
  • LAMEA
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

  • 1.1 Market Definition
  • 1.2 Objectives
  • 1.3 Market Scope
  • 1.4 Segmentation
    • 1.4.1 Global Subscription Video On Demand Market, by End Use
    • 1.4.2 Global Subscription Video On Demand Market, by Revenue Model
    • 1.4.3 Global Subscription Video On Demand Market, by Content Type
    • 1.4.4 Global Subscription Video On Demand Market, by Device Type
    • 1.4.5 Global Subscription Video On Demand Market, by Geography
  • 1.5 Methodology for the research

Chapter 2. Market at a Glance

  • 2.1 Key Highlights

Chapter 3. Market Overview

  • 3.1 Introduction
    • 3.1.1 Overview
      • 3.1.1.1 Market Composition and Scenario
  • 3.2 Key Factors Impacting the Market
    • 3.2.1 Market Drivers
    • 3.2.2 Market Restraints
    • 3.2.3 Market Opportunities
    • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

  • 4.1 Market Share Analysis, 2024
  • 4.2 Recent Strategies Deployed in Subscription Video On Demand Market
  • 4.3 Porter Five Forces Analysis

Chapter 5. Value Chain Analysis of Subscription Video On Demand Market

  • 5.1 Content Creation & Acquisition
  • 5.2 Content Aggregation & Management
  • 5.3 Platform Development & Technology Infrastructure
  • 5.4 Content Delivery (Distribution)
  • 5.5 Marketing & Customer Acquisition
  • 5.6 Subscription Management & Monetization
  • 5.7 Customer Support & Retention

Chapter 6. Key Customer Criteria of Subscription Video On Demand Market

  • 6.1 Content Library Size & Variety
  • 6.2 Original and Exclusive Content
  • 6.3 Price & Value for Money
  • 6.4 Streaming Quality & Performance
  • 6.5 User Interface & Experience (UX)
  • 6.6 Personalized Recommendations
  • 6.7 Multi-Device Accessibility
  • 6.8 Ad-Free Viewing or Ad-Tier Flexibility
  • 6.9 Customer Service and Technical Support
  • 6.10. Community & Social Engagement Features

Chapter 7. Global Subscription Video On Demand Market by End Use

  • 7.1 Global Individual Market by Region
  • 7.2 Global Commercial Market by Region

Chapter 8. Global Subscription Video On Demand Market by Revenue Model

  • 8.1 Global Subscription-Based Market by Region
  • 8.2 Global Advertisement-Based Market by Region
  • 8.3 Global Hybrid Market by Region

Chapter 9. Global Subscription Video On Demand Market by Content Type

  • 9.1 Global Movies Market by Region
  • 9.2 Global TV Shows Market by Region
  • 9.3 Global Documentaries Market by Region
  • 9.4 Global Other Content Type Market by Region

Chapter 10. Global Subscription Video On Demand Market by Device Type

  • 10.1 Global Laptops Market by Region
  • 10.2 Global Smartphones Market by Region
  • 10.3 Global Smart TVs Market by Region
  • 10.4 Global Tablets Market by Region
  • 10.5 Global Other Device Type Market by Region

Chapter 11. Global Subscription Video On Demand Market by Region

  • 11.1 North America Subscription Video On Demand Market
    • 11.1.1 North America Subscription Video On Demand Market by End Use
      • 11.1.1.1 North America Individual Market by Region
      • 11.1.1.2 North America Commercial Market by Region
    • 11.1.2 North America Subscription Video On Demand Market by Revenue Model
      • 11.1.2.1 North America Subscription-Based Market by Country
      • 11.1.2.2 North America Advertisement-Based Market by Country
      • 11.1.2.3 North America Hybrid Market by Country
    • 11.1.3 North America Subscription Video On Demand Market by Content Type
      • 11.1.3.1 North America Movies Market by Country
      • 11.1.3.2 North America TV Shows Market by Country
      • 11.1.3.3 North America Documentaries Market by Country
      • 11.1.3.4 North America Other Content Type Market by Country
    • 11.1.4 North America Subscription Video On Demand Market by Device Type
      • 11.1.4.1 North America Laptops Market by Country
      • 11.1.4.2 North America Smartphones Market by Country
      • 11.1.4.3 North America Smart TVs Market by Country
      • 11.1.4.4 North America Tablets Market by Country
      • 11.1.4.5 North America Other Device Type Market by Country
    • 11.1.5 North America Subscription Video On Demand Market by Country
      • 11.1.5.1 US Subscription Video On Demand Market
        • 11.1.5.1.1 US Subscription Video On Demand Market by End Use
        • 11.1.5.1.2 US Subscription Video On Demand Market by Revenue Model
        • 11.1.5.1.3 US Subscription Video On Demand Market by Content Type
        • 11.1.5.1.4 US Subscription Video On Demand Market by Device Type
      • 11.1.5.2 Canada Subscription Video On Demand Market
        • 11.1.5.2.1 Canada Subscription Video On Demand Market by End Use
        • 11.1.5.2.2 Canada Subscription Video On Demand Market by Revenue Model
        • 11.1.5.2.3 Canada Subscription Video On Demand Market by Content Type
        • 11.1.5.2.4 Canada Subscription Video On Demand Market by Device Type
      • 11.1.5.3 Mexico Subscription Video On Demand Market
        • 11.1.5.3.1 Mexico Subscription Video On Demand Market by End Use
        • 11.1.5.3.2 Mexico Subscription Video On Demand Market by Revenue Model
        • 11.1.5.3.3 Mexico Subscription Video On Demand Market by Content Type
        • 11.1.5.3.4 Mexico Subscription Video On Demand Market by Device Type
      • 11.1.5.4 Rest of North America Subscription Video On Demand Market
        • 11.1.5.4.1 Rest of North America Subscription Video On Demand Market by End Use
        • 11.1.5.4.2 Rest of North America Subscription Video On Demand Market by Revenue Model
        • 11.1.5.4.3 Rest of North America Subscription Video On Demand Market by Content Type
        • 11.1.5.4.4 Rest of North America Subscription Video On Demand Market by Device Type
  • 11.2 Europe Subscription Video On Demand Market
    • 11.2.1 Europe Subscription Video On Demand Market by End Use
      • 11.2.1.1 Europe Individual Market by Country
      • 11.2.1.2 Europe Commercial Market by Country
    • 11.2.2 Europe Subscription Video On Demand Market by Revenue Model
      • 11.2.2.1 Europe Subscription-Based Market by Country
      • 11.2.2.2 Europe Advertisement-Based Market by Country
      • 11.2.2.3 Europe Hybrid Market by Country
    • 11.2.3 Europe Subscription Video On Demand Market by Content Type
      • 11.2.3.1 Europe Movies Market by Country
      • 11.2.3.2 Europe TV Shows Market by Country
      • 11.2.3.3 Europe Documentaries Market by Country
      • 11.2.3.4 Europe Other Content Type Market by Country
    • 11.2.4 Europe Subscription Video On Demand Market by Device Type
      • 11.2.4.1 Europe Laptops Market by Country
      • 11.2.4.2 Europe Smartphones Market by Country
      • 11.2.4.3 Europe Smart TVs Market by Country
      • 11.2.4.4 Europe Tablets Market by Country
      • 11.2.4.5 Europe Other Device Type Market by Country
    • 11.2.5 Europe Subscription Video On Demand Market by Country
      • 11.2.5.1 Germany Subscription Video On Demand Market
        • 11.2.5.1.1 Germany Subscription Video On Demand Market by End Use
        • 11.2.5.1.2 Germany Subscription Video On Demand Market by Revenue Model
        • 11.2.5.1.3 Germany Subscription Video On Demand Market by Content Type
        • 11.2.5.1.4 Germany Subscription Video On Demand Market by Device Type
      • 11.2.5.2 UK Subscription Video On Demand Market
        • 11.2.5.2.1 UK Subscription Video On Demand Market by End Use
        • 11.2.5.2.2 UK Subscription Video On Demand Market by Revenue Model
        • 11.2.5.2.3 UK Subscription Video On Demand Market by Content Type
        • 11.2.5.2.4 UK Subscription Video On Demand Market by Device Type
      • 11.2.5.3 France Subscription Video On Demand Market
        • 11.2.5.3.1 France Subscription Video On Demand Market by End Use
        • 11.2.5.3.2 France Subscription Video On Demand Market by Revenue Model
        • 11.2.5.3.3 France Subscription Video On Demand Market by Content Type
        • 11.2.5.3.4 France Subscription Video On Demand Market by Device Type
      • 11.2.5.4 Russia Subscription Video On Demand Market
        • 11.2.5.4.1 Russia Subscription Video On Demand Market by End Use
        • 11.2.5.4.2 Russia Subscription Video On Demand Market by Revenue Model
        • 11.2.5.4.3 Russia Subscription Video On Demand Market by Content Type
        • 11.2.5.4.4 Russia Subscription Video On Demand Market by Device Type
      • 11.2.5.5 Spain Subscription Video On Demand Market
        • 11.2.5.5.1 Spain Subscription Video On Demand Market by End Use
        • 11.2.5.5.2 Spain Subscription Video On Demand Market by Revenue Model
        • 11.2.5.5.3 Spain Subscription Video On Demand Market by Content Type
        • 11.2.5.5.4 Spain Subscription Video On Demand Market by Device Type
      • 11.2.5.6 Italy Subscription Video On Demand Market
        • 11.2.5.6.1 Italy Subscription Video On Demand Market by End Use
        • 11.2.5.6.2 Italy Subscription Video On Demand Market by Revenue Model
        • 11.2.5.6.3 Italy Subscription Video On Demand Market by Content Type
        • 11.2.5.6.4 Italy Subscription Video On Demand Market by Device Type
      • 11.2.5.7 Rest of Europe Subscription Video On Demand Market
        • 11.2.5.7.1 Rest of Europe Subscription Video On Demand Market by End Use
        • 11.2.5.7.2 Rest of Europe Subscription Video On Demand Market by Revenue Model
        • 11.2.5.7.3 Rest of Europe Subscription Video On Demand Market by Content Type
        • 11.2.5.7.4 Rest of Europe Subscription Video On Demand Market by Device Type
  • 11.3 Asia Pacific Subscription Video On Demand Market
    • 11.3.1 Asia Pacific Subscription Video On Demand Market by End Use
      • 11.3.1.1 Asia Pacific Individual Market by Country
      • 11.3.1.2 Asia Pacific Commercial Market by Country
    • 11.3.2 Asia Pacific Subscription Video On Demand Market by Revenue Model
      • 11.3.2.1 Asia Pacific Subscription-Based Market by Country
      • 11.3.2.2 Asia Pacific Advertisement-Based Market by Country
      • 11.3.2.3 Asia Pacific Hybrid Market by Country
    • 11.3.3 Asia Pacific Subscription Video On Demand Market by Content Type
      • 11.3.3.1 Asia Pacific Movies Market by Country
      • 11.3.3.2 Asia Pacific TV Shows Market by Country
      • 11.3.3.3 Asia Pacific Documentaries Market by Country
      • 11.3.3.4 Asia Pacific Other Content Type Market by Country
    • 11.3.4 Asia Pacific Subscription Video On Demand Market by Device Type
      • 11.3.4.1 Asia Pacific Laptops Market by Country
      • 11.3.4.2 Asia Pacific Smartphones Market by Country
      • 11.3.4.3 Asia Pacific Smart TVs Market by Country
      • 11.3.4.4 Asia Pacific Tablets Market by Country
      • 11.3.4.5 Asia Pacific Other Device Type Market by Country
    • 11.3.5 Asia Pacific Subscription Video On Demand Market by Country
      • 11.3.5.1 China Subscription Video On Demand Market
        • 11.3.5.1.1 China Subscription Video On Demand Market by End Use
        • 11.3.5.1.2 China Subscription Video On Demand Market by Revenue Model
        • 11.3.5.1.3 China Subscription Video On Demand Market by Content Type
        • 11.3.5.1.4 China Subscription Video On Demand Market by Device Type
      • 11.3.5.2 Japan Subscription Video On Demand Market
        • 11.3.5.2.1 Japan Subscription Video On Demand Market by End Use
        • 11.3.5.2.2 Japan Subscription Video On Demand Market by Revenue Model
        • 11.3.5.2.3 Japan Subscription Video On Demand Market by Content Type
        • 11.3.5.2.4 Japan Subscription Video On Demand Market by Device Type
      • 11.3.5.3 India Subscription Video On Demand Market
        • 11.3.5.3.1 India Subscription Video On Demand Market by End Use
        • 11.3.5.3.2 India Subscription Video On Demand Market by Revenue Model
        • 11.3.5.3.3 India Subscription Video On Demand Market by Content Type
        • 11.3.5.3.4 India Subscription Video On Demand Market by Device Type
      • 11.3.5.4 South Korea Subscription Video On Demand Market
        • 11.3.5.4.1 South Korea Subscription Video On Demand Market by End Use
        • 11.3.5.4.2 South Korea Subscription Video On Demand Market by Revenue Model
        • 11.3.5.4.3 South Korea Subscription Video On Demand Market by Content Type
        • 11.3.5.4.4 South Korea Subscription Video On Demand Market by Device Type
      • 11.3.5.5 Singapore Subscription Video On Demand Market
        • 11.3.5.5.1 Singapore Subscription Video On Demand Market by End Use
        • 11.3.5.5.2 Singapore Subscription Video On Demand Market by Revenue Model
        • 11.3.5.5.3 Singapore Subscription Video On Demand Market by Content Type
        • 11.3.5.5.4 Singapore Subscription Video On Demand Market by Device Type
      • 11.3.5.6 Malaysia Subscription Video On Demand Market
        • 11.3.5.6.1 Malaysia Subscription Video On Demand Market by End Use
        • 11.3.5.6.2 Malaysia Subscription Video On Demand Market by Revenue Model
        • 11.3.5.6.3 Malaysia Subscription Video On Demand Market by Content Type
        • 11.3.5.6.4 Malaysia Subscription Video On Demand Market by Device Type
      • 11.3.5.7 Rest of Asia Pacific Subscription Video On Demand Market
        • 11.3.5.7.1 Rest of Asia Pacific Subscription Video On Demand Market by End Use
        • 11.3.5.7.2 Rest of Asia Pacific Subscription Video On Demand Market by Revenue Model
        • 11.3.5.7.3 Rest of Asia Pacific Subscription Video On Demand Market by Content Type
        • 11.3.5.7.4 Rest of Asia Pacific Subscription Video On Demand Market by Device Type
  • 11.4 LAMEA Subscription Video On Demand Market
    • 11.4.1 LAMEA Subscription Video On Demand Market by End Use
      • 11.4.1.1 LAMEA Individual Market by Country
      • 11.4.1.2 LAMEA Commercial Market by Country
    • 11.4.2 LAMEA Subscription Video On Demand Market by Revenue Model
      • 11.4.2.1 LAMEA Subscription-Based Market by Country
      • 11.4.2.2 LAMEA Advertisement-Based Market by Country
      • 11.4.2.3 LAMEA Hybrid Market by Country
    • 11.4.3 LAMEA Subscription Video On Demand Market by Content Type
      • 11.4.3.1 LAMEA Movies Market by Country
      • 11.4.3.2 LAMEA TV Shows Market by Country
      • 11.4.3.3 LAMEA Documentaries Market by Country
      • 11.4.3.4 LAMEA Other Content Type Market by Country
    • 11.4.4 LAMEA Subscription Video On Demand Market by Device Type
      • 11.4.4.1 LAMEA Laptops Market by Country
      • 11.4.4.2 LAMEA Smartphones Market by Country
      • 11.4.4.3 LAMEA Smart TVs Market by Country
      • 11.4.4.4 LAMEA Tablets Market by Country
      • 11.4.4.5 LAMEA Other Device Type Market by Country
    • 11.4.5 LAMEA Subscription Video On Demand Market by Country
      • 11.4.5.1 Brazil Subscription Video On Demand Market
        • 11.4.5.1.1 Brazil Subscription Video On Demand Market by End Use
        • 11.4.5.1.2 Brazil Subscription Video On Demand Market by Revenue Model
        • 11.4.5.1.3 Brazil Subscription Video On Demand Market by Content Type
        • 11.4.5.1.4 Brazil Subscription Video On Demand Market by Device Type
      • 11.4.5.2 Argentina Subscription Video On Demand Market
        • 11.4.5.2.1 Argentina Subscription Video On Demand Market by End Use
        • 11.4.5.2.2 Argentina Subscription Video On Demand Market by Revenue Model
        • 11.4.5.2.3 Argentina Subscription Video On Demand Market by Content Type
        • 11.4.5.2.4 Argentina Subscription Video On Demand Market by Device Type
      • 11.4.5.3 UAE Subscription Video On Demand Market
        • 11.4.5.3.1 UAE Subscription Video On Demand Market by End Use
        • 11.4.5.3.2 UAE Subscription Video On Demand Market by Revenue Model
        • 11.4.5.3.3 UAE Subscription Video On Demand Market by Content Type
        • 11.4.5.3.4 UAE Subscription Video On Demand Market by Device Type
      • 11.4.5.4 Saudi Arabia Subscription Video On Demand Market
        • 11.4.5.4.1 Saudi Arabia Subscription Video On Demand Market by End Use
        • 11.4.5.4.2 Saudi Arabia Subscription Video On Demand Market by Revenue Model
        • 11.4.5.4.3 Saudi Arabia Subscription Video On Demand Market by Content Type
        • 11.4.5.4.4 Saudi Arabia Subscription Video On Demand Market by Device Type
      • 11.4.5.5 South Africa Subscription Video On Demand Market
        • 11.4.5.5.1 South Africa Subscription Video On Demand Market by End Use
        • 11.4.5.5.2 South Africa Subscription Video On Demand Market by Revenue Model
        • 11.4.5.5.3 South Africa Subscription Video On Demand Market by Content Type
        • 11.4.5.5.4 South Africa Subscription Video On Demand Market by Device Type
      • 11.4.5.6 Nigeria Subscription Video On Demand Market
        • 11.4.5.6.1 Nigeria Subscription Video On Demand Market by End Use
        • 11.4.5.6.2 Nigeria Subscription Video On Demand Market by Revenue Model
        • 11.4.5.6.3 Nigeria Subscription Video On Demand Market by Content Type
        • 11.4.5.6.4 Nigeria Subscription Video On Demand Market by Device Type
      • 11.4.5.7 Rest of LAMEA Subscription Video On Demand Market
        • 11.4.5.7.1 Rest of LAMEA Subscription Video On Demand Market by End Use
        • 11.4.5.7.2 Rest of LAMEA Subscription Video On Demand Market by Revenue Model
        • 11.4.5.7.3 Rest of LAMEA Subscription Video On Demand Market by Content Type
        • 11.4.5.7.4 Rest of LAMEA Subscription Video On Demand Market by Device Type

Chapter 12. Company Profiles

  • 12.1 Netflix, Inc.
    • 12.1.1 Company Overview
    • 12.1.2 Financial Analysis
    • 12.1.3 Research & Development Expenses
    • 12.1.4 Recent strategies and developments:
      • 12.1.4.1 Partnerships, Collaborations, and Agreements:
    • 12.1.5 SWOT Analysis
  • 12.2 The Walt Disney Company (Disney+)
    • 12.2.1 Company Overview
    • 12.2.2 Financial Analysis
    • 12.2.3 Segmental and Regional Analysis
  • 12.3 Google LLC (Youtube, LLC)
    • 12.3.1 Company Overview
    • 12.3.2 Financial Analysis
    • 12.3.3 Segmental and Regional Analysis
    • 12.3.4 Research & Development Expenses
    • 12.3.5 SWOT Analysis
  • 12.4 Amazon.com, Inc. (Amazon Prime Video)
    • 12.4.1 Company Overview
    • 12.4.2 Financial Analysis
    • 12.4.3 Segmental Analysis
    • 12.4.4 SWOT Analysis
  • 12.5 Apple, Inc. (Apple TV+)
    • 12.5.1 Company Overview
    • 12.5.2 Financial Analysis
    • 12.5.3 Regional Analysis
    • 12.5.4 Research & Development Expense
    • 12.5.5 SWOT Analysis
  • 12.6 Warner Bros. Discovery, Inc. (HBO Max)
    • 12.6.1 Company Overview
    • 12.6.2 Financial Analysis
    • 12.6.3 Regional Analysis
    • 12.6.4 Recent strategies and developments:
      • 12.6.4.1 Partnerships, Collaborations, and Agreements:
      • 12.6.4.2 Acquisition and Mergers:
  • 12.7 Paramount Plus
    • 12.7.1 Company Overview
    • 12.7.2 Recent strategies and developments:
      • 12.7.2.1 Partnerships, Collaborations, and Agreements:
  • 12.8 Peacock TV, LLC (NBCUniversal Media, LLC)
    • 12.8.1 Company Overview
  • 12.9 iQIYI, Inc.
    • 12.9.1 Company Overview
    • 12.9.2 Financial Analysis
    • 12.9.3 Research & Development Expenses
  • 12.10. DAZN Limited
    • 12.10.1 Company Overview
    • 12.10.2 Recent strategies and developments:
      • 12.10.2.1 Acquisition and Mergers:

Chapter 13. Winning Imperatives of Subscription Video On Demand Market