The Global Air Fryer Market size is expected to reach $1.5 billion by 2031, rising at a market growth of 6.3% CAGR during the forecast period. In the year 2023, the market attained a volume of 10,613.96 thousand units, experiencing a growth of 23.7% (2020-2023).
With growing concerns about obesity and related health issues, consumers in the United States and Canada increasingly seek healthier cooking methods that reduce oil consumption. The economic affluence in the region allows for greater investment in advanced kitchen appliances, including higher-end digital air fryers. Furthermore, the widespread adoption of this versatile and convenient cooking appliance has been significantly influenced by the pervasive influence of social media and culinary trends, which have been propagated by food bloggers, influencers, and celebrity chefs. Thus, the North America region acquired 38% revenue share in the market 2023. In terms of volume, the North America region is expected to utilize 7,007.39 thousand units of air fryer by 2031.
Users can easily establish the intended temperature and cooking time, and the air fryer will handle the rest. This hands-off approach is particularly appealing to busy individuals and families who juggle multiple responsibilities and have limited time to spend in the kitchen.
Additionally, smart connectivity facilitates the integration of air flyers with other smart home devices and virtual assistants such as Amazon Alexa and Google Assistant. Voice commands can operate the air fryer, making it even more convenient for multitasking users. Thus, these developments will aid in the growth of the market.
However, the cost of an air fryer may appear intimidating to individuals and families on a limited budget, particularly in comparison to the cost of conventional ovens, stovetops, or microwaves, which are generally more affordable. Hence, while the air fryer market has grown significantly, the high initial cost remains a considerable hurdle.
End User Outlook
Based on end user, the market is bifurcated into residential and commercial. The residential segment garnered 57% revenue share in the market in 2023. In terms of volume 8,879.17 thousand units of air fryer are expected to be utilized by 2031. The versatility of air fryers, which can fry, bake, grill, and roast, makes them an attractive multifunctional appliance for home kitchens, saving space and money.
Distribution Channel Outlook
On the basis of distribution channel, the market is classified into hypermarkets & supermarkets, specialty stores, and online channel. The online channel segment recorded 17% revenue share in the market in 2023. In terms of volume 4,225.36 is expected to be sold by online distribution channel by 2031. The shopping experience of consumers for appliances, such as air fryers, has been significantly altered by the proliferation of e-commerce.
Product Outlook
By product, the market is divided into digital and manual. The digital segment witnessed 73% revenue share in the market in 2023. In terms of volume 12,214.92 thousand Units of digital air fryer are expected to be utilize by 2031. The driving factors for the digital segment of the market include the growing consumer preference for convenience and advanced technology in kitchen appliances.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment acquired 25% revenue share in the market in 2023. In terms of volume, the Asia Pacific region is expected to utilize 5,457.08 thousand units of air fryer by 2031. As countries like China, India, and Japan experience economic prosperity, a burgeoning middle class is emerging with greater purchasing power and a desire for modern kitchen appliances.
List of Key Companies Profiled
- Newell Brands, Inc.
- Koninklijke Philips N.V.
- Spectrum Brands Holdings, Inc.
- Breville Group Limited
- Wonderchef Home Appliances Pvt. Ltd.
- TTK Prestige Limited
- Havells India Ltd.
- Cuisinart Corporation (Conair Corporation)
- GoWISE USA
- Nuwave, LLC.
Global Air Fryer Market Report Segmentation
By Product (Volume, Thousand Units, USD Billion, 2020-2030)
By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2030)
- Hypermarkets & Supermarkets
- Specialty Stores
- Online Channel
By End User (Volume, Thousand Units, USD Billion, 2020-2030)
By Geography (Volume, Thousand Units, USD Billion, 2020-2030)
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Global Air Fryer Market, by Product
- 1.4.2 Global Air Fryer Market, by Distribution Channel
- 1.4.3 Global Air Fryer Market, by End User
- 1.4.4 Global Air Fryer Market, by Geography
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- 3.3 Porter Five Forces Analysis
Chapter 4. Global Air Fryer Market by Product
- 4.1 Global Digital Market by Region
- 4.2 Global Manual Market by Region
Chapter 5. Global Air Fryer Market by Distribution Channel
- 5.1 Global Hypermarkets & Supermarkets Market by Region
- 5.2 Global Specialty Stores Market by Region
- 5.3 Global Online Channel Market by Region
Chapter 6. Global Air Fryer Market by End User
- 6.1 Global Residential Market by Region
- 6.2 Global Commercial Market by Region
Chapter 7. Global Air Fryer Market by Region
- 7.1 North America Air Fryer Market
- 7.1.1 North America Air Fryer Market by Product
- 7.1.1.1 North America Digital Market by Region
- 7.1.1.2 North America Manual Market by Region
- 7.1.2 North America Air Fryer Market by Distribution Channel
- 7.1.2.1 North America Hypermarkets & Supermarkets Market by Country
- 7.1.2.2 North America Specialty Stores Market by Country
- 7.1.2.3 North America Online Channel Market by Country
- 7.1.3 North America Air Fryer Market by End User
- 7.1.3.1 North America Residential Market by Country
- 7.1.3.2 North America Commercial Market by Country
- 7.1.4 North America Air Fryer Market by Country
- 7.1.4.1 US Air Fryer Market
- 7.1.4.1.1 US Air Fryer Market by Product
- 7.1.4.1.2 US Air Fryer Market by Distribution Channel
- 7.1.4.1.3 US Air Fryer Market by End User
- 7.1.4.2 Canada Air Fryer Market
- 7.1.4.2.1 Canada Air Fryer Market by Product
- 7.1.4.2.2 Canada Air Fryer Market by Distribution Channel
- 7.1.4.2.3 Canada Air Fryer Market by End User
- 7.1.4.3 Mexico Air Fryer Market
- 7.1.4.3.1 Mexico Air Fryer Market by Product
- 7.1.4.3.2 Mexico Air Fryer Market by Distribution Channel
- 7.1.4.3.3 Mexico Air Fryer Market by End User
- 7.1.4.4 Rest of North America Air Fryer Market
- 7.1.4.4.1 Rest of North America Air Fryer Market by Product
- 7.1.4.4.2 Rest of North America Air Fryer Market by Distribution Channel
- 7.1.4.4.3 Rest of North America Air Fryer Market by End User
- 7.2 Europe Air Fryer Market
- 7.2.1 Europe Air Fryer Market by Product
- 7.2.1.1 Europe Digital Market by Country
- 7.2.1.2 Europe Manual Market by Country
- 7.2.2 Europe Air Fryer Market by Distribution Channel
- 7.2.2.1 Europe Hypermarkets & Supermarkets Market by Country
- 7.2.2.2 Europe Specialty Stores Market by Country
- 7.2.2.3 Europe Online Channel Market by Country
- 7.2.3 Europe Air Fryer Market by End User
- 7.2.3.1 Europe Residential Market by Country
- 7.2.3.2 Europe Commercial Market by Country
- 7.2.4 Europe Air Fryer Market by Country
- 7.2.4.1 Germany Air Fryer Market
- 7.2.4.1.1 Germany Air Fryer Market by Product
- 7.2.4.1.2 Germany Air Fryer Market by Distribution Channel
- 7.2.4.1.3 Germany Air Fryer Market by End User
- 7.2.4.2 UK Air Fryer Market
- 7.2.4.2.1 UK Air Fryer Market by Product
- 7.2.4.2.2 UK Air Fryer Market by Distribution Channel
- 7.2.4.2.3 UK Air Fryer Market by End User
- 7.2.4.3 France Air Fryer Market
- 7.2.4.3.1 France Air Fryer Market by Product
- 7.2.4.3.2 France Air Fryer Market by Distribution Channel
- 7.2.4.3.3 France Air Fryer Market by End User
- 7.2.4.4 Russia Air Fryer Market
- 7.2.4.4.1 Russia Air Fryer Market by Product
- 7.2.4.4.2 Russia Air Fryer Market by Distribution Channel
- 7.2.4.4.3 Russia Air Fryer Market by End User
- 7.2.4.5 Spain Air Fryer Market
- 7.2.4.5.1 Spain Air Fryer Market by Product
- 7.2.4.5.2 Spain Air Fryer Market by Distribution Channel
- 7.2.4.5.3 Spain Air Fryer Market by End User
- 7.2.4.6 Italy Air Fryer Market
- 7.2.4.6.1 Italy Air Fryer Market by Product
- 7.2.4.6.2 Italy Air Fryer Market by Distribution Channel
- 7.2.4.6.3 Italy Air Fryer Market by End User
- 7.2.4.7 Rest of Europe Air Fryer Market
- 7.2.4.7.1 Rest of Europe Air Fryer Market by Product
- 7.2.4.7.2 Rest of Europe Air Fryer Market by Distribution Channel
- 7.2.4.7.3 Rest of Europe Air Fryer Market by End User
- 7.3 Asia Pacific Air Fryer Market
- 7.3.1 Asia Pacific Air Fryer Market by Product
- 7.3.1.1 Asia Pacific Digital Market by Country
- 7.3.1.2 Asia Pacific Manual Market by Country
- 7.3.2 Asia Pacific Air Fryer Market by Distribution Channel
- 7.3.2.1 Asia Pacific Hypermarkets & Supermarkets Market by Country
- 7.3.2.2 Asia Pacific Specialty Stores Market by Country
- 7.3.2.3 Asia Pacific Online Channel Market by Country
- 7.3.3 Asia Pacific Air Fryer Market by End User
- 7.3.3.1 Asia Pacific Residential Market by Country
- 7.3.3.2 Asia Pacific Commercial Market by Country
- 7.3.4 Asia Pacific Air Fryer Market by Country
- 7.3.4.1 China Air Fryer Market
- 7.3.4.1.1 China Air Fryer Market by Product
- 7.3.4.1.2 China Air Fryer Market by Distribution Channel
- 7.3.4.1.3 China Air Fryer Market by End User
- 7.3.4.2 Japan Air Fryer Market
- 7.3.4.2.1 Japan Air Fryer Market by Product
- 7.3.4.2.2 Japan Air Fryer Market by Distribution Channel
- 7.3.4.2.3 Japan Air Fryer Market by End User
- 7.3.4.3 India Air Fryer Market
- 7.3.4.3.1 India Air Fryer Market by Product
- 7.3.4.3.2 India Air Fryer Market by Distribution Channel
- 7.3.4.3.3 India Air Fryer Market by End User
- 7.3.4.4 South Korea Air Fryer Market
- 7.3.4.4.1 South Korea Air Fryer Market by Product
- 7.3.4.4.2 South Korea Air Fryer Market by Distribution Channel
- 7.3.4.4.3 South Korea Air Fryer Market by End User
- 7.3.4.5 Singapore Air Fryer Market
- 7.3.4.5.1 Singapore Air Fryer Market by Product
- 7.3.4.5.2 Singapore Air Fryer Market by Distribution Channel
- 7.3.4.5.3 Singapore Air Fryer Market by End User
- 7.3.4.6 Malaysia Air Fryer Market
- 7.3.4.6.1 Malaysia Air Fryer Market by Product
- 7.3.4.6.2 Malaysia Air Fryer Market by Distribution Channel
- 7.3.4.6.3 Malaysia Air Fryer Market by End User
- 7.3.4.7 Rest of Asia Pacific Air Fryer Market
- 7.3.4.7.1 Rest of Asia Pacific Air Fryer Market by Product
- 7.3.4.7.2 Rest of Asia Pacific Air Fryer Market by Distribution Channel
- 7.3.4.7.3 Rest of Asia Pacific Air Fryer Market by End User
- 7.4 LAMEA Air Fryer Market
- 7.4.1 LAMEA Air Fryer Market by Product
- 7.4.1.1 LAMEA Digital Market by Country
- 7.4.1.2 LAMEA Manual Market by Country
- 7.4.2 LAMEA Air Fryer Market by Distribution Channel
- 7.4.2.1 LAMEA Hypermarkets & Supermarkets Market by Country
- 7.4.2.2 LAMEA Specialty Stores Market by Country
- 7.4.2.3 LAMEA Online Channel Market by Country
- 7.4.3 LAMEA Air Fryer Market by End User
- 7.4.3.1 LAMEA Residential Market by Country
- 7.4.3.2 LAMEA Commercial Market by Country
- 7.4.4 LAMEA Air Fryer Market by Country
- 7.4.4.1 Brazil Air Fryer Market
- 7.4.4.1.1 Brazil Air Fryer Market by Product
- 7.4.4.1.2 Brazil Air Fryer Market by Distribution Channel
- 7.4.4.1.3 Brazil Air Fryer Market by End User
- 7.4.4.2 Argentina Air Fryer Market
- 7.4.4.2.1 Argentina Air Fryer Market by Product
- 7.4.4.2.2 Argentina Air Fryer Market by Distribution Channel
- 7.4.4.2.3 Argentina Air Fryer Market by End User
- 7.4.4.3 UAE Air Fryer Market
- 7.4.4.3.1 UAE Air Fryer Market by Product
- 7.4.4.3.2 UAE Air Fryer Market by Distribution Channel
- 7.4.4.3.3 UAE Air Fryer Market by End User
- 7.4.4.4 Saudi Arabia Air Fryer Market
- 7.4.4.4.1 Saudi Arabia Air Fryer Market by Product
- 7.4.4.4.2 Saudi Arabia Air Fryer Market by Distribution Channel
- 7.4.4.4.3 Saudi Arabia Air Fryer Market by End User
- 7.4.4.5 South Africa Air Fryer Market
- 7.4.4.5.1 South Africa Air Fryer Market by Product
- 7.4.4.5.2 South Africa Air Fryer Market by Distribution Channel
- 7.4.4.5.3 South Africa Air Fryer Market by End User
- 7.4.4.6 Nigeria Air Fryer Market
- 7.4.4.6.1 Nigeria Air Fryer Market by Product
- 7.4.4.6.2 Nigeria Air Fryer Market by Distribution Channel
- 7.4.4.6.3 Nigeria Air Fryer Market by End User
- 7.4.4.7 Rest of LAMEA Air Fryer Market
- 7.4.4.7.1 Rest of LAMEA Air Fryer Market by Product
- 7.4.4.7.2 Rest of LAMEA Air Fryer Market by Distribution Channel
- 7.4.4.7.3 Rest of LAMEA Air Fryer Market by End User
Chapter 8. Company Profiles
- 8.1 Newell Brands, Inc.
- 8.1.1 Company Overview
- 8.1.2 Financial Analysis
- 8.1.3 Segmental and Regional Analysis
- 8.1.4 Research & Development Expenses
- 8.1.5 SWOT Analysis
- 8.2 Koninklijke Philips N.V.
- 8.2.1 Company Overview
- 8.2.2 Financial Analysis
- 8.2.3 Segmental and Regional Analysis
- 8.2.4 Research & Development Expense
- 8.2.5 Recent strategies and developments:
- 8.2.5.1 Product Launches and Product Expansions:
- 8.2.6 SWOT Analysis
- 8.3 Spectrum Brands Holdings, Inc.
- 8.3.1 Company Overview
- 8.3.2 Financial Analysis
- 8.3.3 Segmental and Regional Analysis
- 8.3.4 Research & Development Expenses
- 8.3.5 SWOT Analysis
- 8.4 Breville Group Limited
- 8.4.1 Company Overview
- 8.4.2 Financial Analysis
- 8.4.3 Segmental and Regional Analysis
- 8.4.4 Recent strategies and developments:
- 8.4.4.1 Product Launches and Product Expansions:
- 8.4.5 SWOT Analysis
- 8.5 Wonderchef Home Appliances Pvt. Ltd.
- 8.6 TTK Prestige Limited
- 8.6.1 Company Overview
- 8.6.2 Financial Analysis
- 8.6.3 Regional Analysis
- 8.6.4 Research & Development Expenses
- 8.6.5 SWOT Analysis
- 8.7 Havells India Ltd.
- 8.7.1 Company Overview
- 8.7.2 Financial Analysis
- 8.7.3 Segmental Analysis
- 8.7.4 SWOT Analysis
- 8.8 Cuisinart Corporation (Conair Corporation)
- 8.8.1 Company Overview
- 8.8.2 Recent strategies and developments:
- 8.8.2.1 Product Launches and Product Expansions:
- 8.9 GoWISE USA
- 8.10. NuWave, LLC
Chapter 9. Winning Imperatives for Air Fryer Market