The Global UX Services Market size is expected to reach $30.2 billion by 2030, rising at a market growth of 37.3% CAGR during the forecast period.
UX training allows individuals to develop essential skills required in the field, including user research, information architecture, interaction design, usability testing, and prototyping. Consequently, the UX training segment would acquire nearly 16% of the total market share by 2030. Participants gain hands-on experience with UX tools and methodologies. UX training imparts a deep understanding of user-centered design principles. Participants learn how to prioritize user needs, conduct user research, and apply design thinking to create solutions that align with user expectations and preferences.
Different digital devices come with varied screen sizes, resolutions, input methods, and form factors. Designing a seamless and consistent user experience across these diverse interfaces is a complex challenge. Furthermore, users now expect a consistent experience across different devices and channels, including websites, mobile apps, social media, and more. These services focus on creating coherent and integrated cross-channel experiences to maintain brand consistency and enhance user engagement. In conclusion, the growing usage of digital devices is driving the growth of the market. Additionally, A customer-centric approach is a fundamental driver for the market, emphasizing the importance of designing products and services with a primary focus on meeting the needs and preferences of the end-users. Understanding that different users have unique preferences, a customer-centric approach drives the demand for personalized and customized experiences. These services focus on creating interfaces that allow for personalization, tailoring the user journey based on individual preferences and behaviors. Hence, the customer-centric approach is propelling the growth of the market.
However, Legacy systems often run on outdated technologies that may not support modern UX design practices. The limitations of these technologies can restrict the implementation of innovative and user-friendly interfaces, hindering the ability of UX service providers to deliver optimal user experiences. Moreover, legacy systems often lack the robust security features of modern technologies. UX service providers must navigate security concerns when designing interfaces for legacy systems, potentially imposing limitations on certain design elements and interactions to maintain security standards. Thus, legacy systems and technical constraints are impeding the growth of the market.
By Enterprise Type Analysis
On the basis of enterprise type, the market is categorized into large enterprises and SMEs. In 2022, the SMEs segment attained a noteworthy revenue share in the market. SMEs often rely on their websites and mobile applications as customer touchpoints. These services help design user-friendly interfaces, optimize navigation, and create seamless experiences that drive customer engagement and conversion. Implementing Customer Relationship Management (CRM) systems tailored for SMEs is made more effective with these services. Designing intuitive interfaces helps SMEs manage customer interactions, track leads, and streamline client communication.
By Service Type Analysis
Based on service type, the market is divided into UX research, UX design, UX audit, UX training, and UX strategy & consulting. In 2022, the UX research segment held a significant revenue share in the market. UX research involves gathering insights into user behaviors, needs, and preferences. These insights contribute to creating user personas and fictional representations of target users. These services use these personas to inform design decisions and ensure that interfaces align with user expectations. Conducting usability testing is a core component of UX research. These services employ usability testing to observe how users interact with prototypes or existing interfaces. Insights from usability testing inform iterative design improvements, enhancing the overall user experience.
By Regional Analysis
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed the maximum revenue share in the market in 2022. North American businesses actively pursue digital transformation initiatives to stay competitive in the market. As companies undergo digital overhauls, there is a heightened focus on ensuring seamless and user-friendly digital experiences, driving demand for these services. North America is a hub for technological innovation and startup activity. Startups and tech companies prioritize these services to create innovative and user-centric products.
List of Key Companies Profiled
- Accenture PLC
- Pricewaterhousecoopers LLP (PwC)
- Ipsos SA
- UX studio Zartkoruen Mukodo Reszvenytarsasag
- Nielsen Norman Group
- APPNOVATION TECHNOLOGIES INC.
- AnswerLab LLC
- Bold Insight, Inc.
- McKinsey & Company
- IBM Corporation
Global UX Services Market Report Segmentation
By Enterprise Type
By Service Type
- UX Design
- UX Research
- UX Audit
- UX Training
- UX Strategy & Consulting
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Global UX Services Market, by Enterprise Type
- 1.4.2 Global UX Services Market, by Service Type
- 1.4.3 Global UX Services Market, by Geography
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Opportunities
- 3.2.3 Market Restraints
- 3.2.4 Market Challenges
- 3.3 Porter Five Forces Analysis
Chapter 4. Global UX Services Market, By Enterprise Type
- 4.1 Global Large Enterprises Market, By Region
- 4.2 Global SMEs Market, By Region
Chapter 5. Global UX Services Market, By Service Type
- 5.1 Global UX Design Market, By Region
- 5.2 Global UX Research Market, By Region
- 5.3 Global UX Audit Market, By Region
- 5.4 Global UX Training Market, By Region
- 5.5 Global UX Strategy & Consulting Market, By Region
Chapter 6. Global UX Services Market, By Region
- 6.1 North America UX Services Market
- 6.1.1 North America UX Services Market, By Enterprise Type
- 6.1.1.1 North America Large Enterprises Market, By Country
- 6.1.1.2 North America SMEs Market, By Country
- 6.1.2 North America UX Services Market, By Service Type
- 6.1.2.1 North America UX Design Market, By Country
- 6.1.2.2 North America UX Research Market, By Country
- 6.1.2.3 North America UX Audit Market, By Country
- 6.1.2.4 North America UX Training Market, By Country
- 6.1.2.5 North America UX Strategy & Consulting Market, By Country
- 6.1.3 North America UX Services Market, By Country
- 6.1.3.1 US UX Services Market
- 6.1.3.1.1 US UX Services Market, By Enterprise Type
- 6.1.3.1.2 US UX Services Market, By Service Type
- 6.1.3.2 Canada UX Services Market
- 6.1.3.2.1 Canada UX Services Market, By Enterprise Type
- 6.1.3.2.2 Canada UX Services Market, By Service Type
- 6.1.3.3 Mexico UX Services Market
- 6.1.3.3.1 Mexico UX Services Market, By Enterprise Type
- 6.1.3.3.2 Mexico UX Services Market, By Service Type
- 6.1.3.4 Rest of North America UX Services Market
- 6.1.3.4.1 Rest of North America UX Services Market, By Enterprise Type
- 6.1.3.4.2 Rest of North America UX Services Market, By Service Type
- 6.2 Europe UX Services Market
- 6.2.1 Europe UX Services Market, By Enterprise Type
- 6.2.1.1 Europe Large Enterprises Market, By Country
- 6.2.1.2 Europe SMEs Market, By Country
- 6.2.2 Europe UX Services Market, By Service Type
- 6.2.2.1 Europe UX Design Market, By Country
- 6.2.2.2 Europe UX Research Market, By Country
- 6.2.2.3 Europe UX Audit Market, By Country
- 6.2.2.4 Europe UX Training Market, By Country
- 6.2.2.5 Europe UX Strategy & Consulting Market, By Country
- 6.2.3 Europe UX Services Market, By Country
- 6.2.3.1 Germany UX Services Market
- 6.2.3.1.1 Germany UX Services Market, By Enterprise Type
- 6.2.3.1.2 Germany UX Services Market, By Service Type
- 6.2.3.2 UK UX Services Market
- 6.2.3.2.1 UK UX Services Market, By Enterprise Type
- 6.2.3.2.2 UK UX Services Market, By Service Type
- 6.2.3.3 France UX Services Market
- 6.2.3.3.1 France UX Services Market, By Enterprise Type
- 6.2.3.3.2 France UX Services Market, By Service Type
- 6.2.3.4 Russia UX Services Market
- 6.2.3.4.1 Russia UX Services Market, By Enterprise Type
- 6.2.3.4.2 Russia UX Services Market, By Service Type
- 6.2.3.5 Spain UX Services Market
- 6.2.3.5.1 Spain UX Services Market, By Enterprise Type
- 6.2.3.5.2 Spain UX Services Market, By Service Type
- 6.2.3.6 Italy UX Services Market
- 6.2.3.6.1 Italy UX Services Market, By Enterprise Type
- 6.2.3.6.2 Italy UX Services Market, By Service Type
- 6.2.3.7 Rest of Europe UX Services Market
- 6.2.3.7.1 Rest of Europe UX Services Market, By Enterprise Type
- 6.2.3.7.2 Rest of Europe UX Services Market, By Service Type
- 6.3 Asia Pacific UX Services Market
- 6.3.1 Asia Pacific UX Services Market, By Enterprise Type
- 6.3.1.1 Asia Pacific Large Enterprises Market, By Country
- 6.3.1.2 Asia Pacific SMEs Market, By Country
- 6.3.2 Asia Pacific UX Services Market, By Service Type
- 6.3.2.1 Asia Pacific UX Design Market, By Country
- 6.3.2.2 Asia Pacific UX Research Market, By Country
- 6.3.2.3 Asia Pacific UX Audit Market, By Country
- 6.3.2.4 Asia Pacific UX Training Market, By Country
- 6.3.2.5 Asia Pacific UX Strategy & Consulting Market, By Country
- 6.3.3 Asia Pacific UX Services Market, By Country
- 6.3.3.1 China UX Services Market
- 6.3.3.1.1 China UX Services Market, By Enterprise Type
- 6.3.3.1.2 China UX Services Market, By Service Type
- 6.3.3.2 Japan UX Services Market
- 6.3.3.2.1 Japan UX Services Market, By Enterprise Type
- 6.3.3.2.2 Japan UX Services Market, By Service Type
- 6.3.3.3 India UX Services Market
- 6.3.3.3.1 India UX Services Market, By Enterprise Type
- 6.3.3.3.2 India UX Services Market, By Service Type
- 6.3.3.4 South Korea UX Services Market
- 6.3.3.4.1 South Korea UX Services Market, By Enterprise Type
- 6.3.3.4.2 South Korea UX Services Market, By Service Type
- 6.3.3.5 Singapore UX Services Market
- 6.3.3.5.1 Singapore UX Services Market, By Enterprise Type
- 6.3.3.5.2 Singapore UX Services Market, By Service Type
- 6.3.3.6 Malaysia UX Services Market
- 6.3.3.6.1 Malaysia UX Services Market, By Enterprise Type
- 6.3.3.6.2 Malaysia UX Services Market, By Service Type
- 6.3.3.7 Rest of Asia Pacific UX Services Market
- 6.3.3.7.1 Rest of Asia Pacific UX Services Market, By Enterprise Type
- 6.3.3.7.2 Rest of Asia Pacific UX Services Market, By Service Type
- 6.4 LAMEA UX Services Market
- 6.4.1 LAMEA UX Services Market, By Enterprise Type
- 6.4.1.1 LAMEA Large Enterprises Market, By Country
- 6.4.1.2 LAMEA SMEs Market, By Country
- 6.4.2 LAMEA UX Services Market, By Service Type
- 6.4.2.1 LAMEA UX Design Market, By Country
- 6.4.2.2 LAMEA UX Research Market, By Country
- 6.4.2.3 LAMEA UX Audit Market, By Country
- 6.4.2.4 LAMEA UX Training Market, By Country
- 6.4.2.5 LAMEA UX Strategy & Consulting Market, By Country
- 6.4.3 LAMEA UX Services Market, By Country
- 6.4.3.1 Brazil UX Services Market
- 6.4.3.1.1 Brazil UX Services Market, By Enterprise Type
- 6.4.3.1.2 Brazil UX Services Market, By Service Type
- 6.4.3.2 Argentina UX Services Market
- 6.4.3.2.1 Argentina UX Services Market, By Enterprise Type
- 6.4.3.2.2 Argentina UX Services Market, By Service Type
- 6.4.3.3 UAE UX Services Market
- 6.4.3.3.1 UAE UX Services Market, By Enterprise Type
- 6.4.3.3.2 UAE UX Services Market, By Service Type
- 6.4.3.4 Saudi Arabia UX Services Market
- 6.4.3.4.1 Saudi Arabia UX Services Market, By Enterprise Type
- 6.4.3.4.2 Saudi Arabia UX Services Market, By Service Type
- 6.4.3.5 South Africa UX Services Market
- 6.4.3.5.1 South Africa UX Services Market, By Enterprise Type
- 6.4.3.5.2 South Africa UX Services Market, By Service Type
- 6.4.3.6 Nigeria UX Services Market
- 6.4.3.6.1 Nigeria UX Services Market, By Enterprise Type
- 6.4.3.6.2 Nigeria UX Services Market, By Service Type
- 6.4.3.7 Rest of LAMEA UX Services Market
- 6.4.3.7.1 Rest of LAMEA UX Services Market, By Enterprise Type
- 6.4.3.7.2 Rest of LAMEA UX Services Market, By Service Type
Chapter 7. Company Profiles
- 7.1 Ipsos SA
- 7.1.1 Company Overview
- 7.1.2 Financial Analysis
- 7.1.3 Segmental Analysis
- 7.1.4 Research & Development Expenses
- 7.1.5 Recent strategies and developments:
- 7.1.5.1 Acquisition and Mergers:
- 7.1.5.2 Geographical Expansions:
- 7.1.6 SWOT Analysis
- 7.2 UX studio Zartkoruen Mukodo Reszvenytarsasag
- 7.3 Nielsen Norman Group
- 7.4 Appnovation Technologies Inc.
- 7.5 AnswerLab LLC
- 7.6 Bold Insight, Inc.
- 7.7 McKinsey & Company
- 7.8 Accenture PLC
- 7.8.1 Company Overview
- 7.8.2 Financial Analysis
- 7.8.3 Segmental Analysis
- 7.8.4 Research & Development Expenses
- 7.8.5 Recent strategies and developments:
- 7.8.5.1 Acquisition and Mergers:
- 7.8.6 SWOT Analysis
- 7.9 Pricewaterhousecoopers LLP (PwC)
- 7.9.1 Company Overview
- 7.9.2 Financial Analysis
- 7.9.3 Segmental and Regional Analysis
- 7.9.4 Recent strategies and developments:
- 7.9.4.1 Acquisition and Mergers:
- 7.9.5 SWOT Analysis
- 7.10. IBM Corporation
- 7.10.1 Company Overview
- 7.10.2 Financial Analysis
- 7.10.3 Regional & Segmental Analysis
- 7.10.4 Research & Development Expenses
- 7.10.5 Recent strategies and developments:
- 7.10.5.1 Product Launches and Product Expansions:
- 7.10.6 SWOT Analysis
Chapter 8. Winning imperatives of UX Services Market