スマートTVの世界市場規模、シェア、産業動向分析レポート：スクリーンタイプ別、流通チャネル別、解像度別、スクリーンサイズ別、地域別展望と予測、2023年～2030年

世界のスマートTV市場規模は、予測期間中にCAGR 7.8％で成長し、2030年までには3,533億米ドルに達すると予測されます。2022年の市場規模は3億2,621万4,700台で、成長率は8.0%（2019年～2022年）を遂げています。

KBV Cardinal matrixに示された分析によると、スマートTV市場ではSamsung Electronics Co., Ltd.とHisense International Co., Ltd. が先行しています。2023年6月、Samsung Electronics Co.Ltd.の支店であるSamsung Electronics Americaは2023年6月、最新製品である98インチSamsung QLED 4Kテレビ98Q80Cモデルを発表しました。このスマートTVは、ダイレクトフルアレイとQuantum HDR+技術を採用し、卓越した画質を提供するよう設計されています。Samsung Neural Quantum Processorの搭載により、元のソースに関係なく、さまざまなコンテンツフォーマットを印象的な4K解像度にアップスケールする能力が強化されています。Sony Corporation、Xiaomi Corporation、Haier Smart Home Co.は市場の主要イノベーターとなっています。

市場成長要因

TVSの高度な機能に対する需要の高まり

スマートTVの機能とアプリケーションは従来のTVを凌駕しています。各社は、Appleや他のストリーミング機器メーカーに対抗するため、OSの進歩に力を注いでいます。例えば、LG電子のWebOSやSamsung ElectronicsのTizenは、ユーザーがオンライン・ストリーミング・アプリケーションにアクセスしたり、アプリストアからソフトウェアをダウンロードしたりすることを可能にしています。そのため、スマートTVの洗練された機能が市場拡大の促進力となっています。

高速接続とインターネット普及の拡大

インターネットの拡大の結果、さまざまなカテゴリーの製品がインターネット・アクセス機能を獲得し、まったく異なる価値を示すようになった。インターネットは、消費財からホーム・エンターテインメント製品に至るまで、あらゆるものに新しいデジタル・ホームの概念を導入しました。さらに、オーディオ・ビデオ・エンターテイメントの隆盛は、スマート・テレビに関する大きな議論を巻き起こしました。したがって、スマートTVの運用にはインターネット接続が不可欠です。その結果、高速インターネットの拡大が市場拡大に大きく寄与しています。

市場抑制要因

スマートTVに関連する技術的問題。

楽なストリーミングは娯楽的で便利ですが、映像の質を損なう可能性があります。例えば、Wi-Fi信号が遅いとテレビ映像が歪みます。また、インターネットの帯域幅の問題や接続の不具合は、ユーザーにディスプレイの不具合をもたらす可能性があります。ユーザーが高速Wi-Fiを使用し、すべての接続が正常に機能している場合でも、テレビの特定の設定が解像度に影響を与え、ピクセル化された画像になることがあります。ほとんどのテレビにはノイズリダクションが搭載されており、画質を劣化させる「雪」を減少させることができます。このように、スマートTVに関連する技術的問題は、市場の拡大を妨げる可能性があります。

スクリーン・タイプの展望

スクリーンの種類によって、市場はカーブとフラットに二分されます。2022年には、カーブ・スクリーン・セグメントが市場で大きな収益シェアを獲得しました。湾曲型テレビの着想は、わずかに湾曲したIMAX映画スクリーンに端を発しています。原理的には人間の目のような形をしているため、より没入感が得られる大型のワイドスクリーンが利用できます。曲面テレビは、奥行きと広がりを与える視覚体験を提供し、ユーザーの視聴コンテンツへの没入感を高める。湾曲はコントラストを高め、黒と白の視覚的区別を容易にし、画面のエッジをシャープにします。

流通チャネルの展望

流通チャネル別に見ると、市場はオフラインとオンラインに二分されます。2022年の市場では、オフライン・セグメントが最も高い売上シェアを獲得しました。オフラインの流通チャネルからスマートTVを購入する利点には、品質評価のために製品を物理的に検査することが含まれます。即座に入手できるため、出荷の遅れがなく、すぐに手に入れることができます。さらに、知識豊富な販売員による専門的なアドバイスが意思決定を助ける。価格や追加アイテムの交渉の可能性が価値を高める。返品、交換、保証の手続きが簡素化され、利便性が高まります。現地サポートにより、設置やトラブルシューティングのニーズがあれば、近くでサポートが受けられます。さらに、オフラインでの購入は、配送に関連する損害のリスクを最小限に抑えます。

解像度の展望

解像度に基づき、市場はHDTV、フルHDTV、4K UHD、その他に分けられます。2022年には、4K UHDセグメントが市場でかなりの収益シェアを記録しました。4KウルトラHD（4KまたはUHD）のディスプレイ解像度は約4,000ピクセルです。この技術は、標準的なHD 1080pの4倍の解像度を提供します。約3840×2160の解像度を持つ4Kテレビは、約800万画素を表示するため、非常に鮮明で詳細な画像を提供します。4Kテレビは、より正確で詳細な画像を生成し、より没入感のある視聴体験を提供します。この分野の成長は、没入感のある体験や、鮮明で生き生きとした画像を求める消費者の需要に後押しされています。

画面サイズの展望

画面サイズによって、市場は32インチ未満、32～45インチ、46～55インチ、56～65インチ、65インチ以上に分類されます。46～55インチは、2022年市場において最大の売上シェアを獲得しました。46～55インチは、画面サイズと部屋の適合性のバランスが取れており、狭い空間を圧迫することなく、より大きな視聴体験を求める消費者にアピールしています。スポーツ、映画、ゲームなどの総合的な視聴体験を提供し、さまざまなリビングルームや寝室の構成に対応します。このサイズのテレビの多くは、フルHD（1080p）や4KウルトラHDなどの高解像度ディスプレイを搭載し、鮮明できめ細かな画像を提供します。特にストリーミング・サービスがより多くの高解像度コンテンツを提供するにつれて、より優れた画質への需要が高まり、こうした中型スマートTVの人気につながっています。

地域の展望

地域別に見ると、市場は北米、欧州、アジア太平洋、ラテンアメリカ、中東、アフリカで分析されます。北米地域は、2022年の同市場において大きな収益シェアを獲得しました。現在、北米市場は多くの要因の影響を受けています。高速インターネットの普及は、近年のオンラインコンテンツ消費の大幅な急増につながっています。さらに、拡大するエレクトロニクス分野では、人工知能や音声コントロールを含む多くの技術的進歩がスマートTVなどのスマート機器に統合され、需要を刺激しています。

目次

第1章 市場範囲と調査手法

• 市場の定義
• 目的
• 市場範囲
• セグメンテーション
• 調査手法

第2章 市場要覧

• 主なハイライト

第3章 市場概要

• イントロダクション
  • 概要
    • 市場構成とシナリオ
• 市場に影響を与える主な要因
  • 市場促進要因
  • 市場抑制要因

第4章 競合分析- 世界

• KBV Cardinal Matrix
• 最近の業界全体の戦略的展開
  • パートナーシップ、コラボレーション、および契約
  • 製品の発売と製品の拡大
  • 買収と合併
• 主要成功戦略
  • 主な戦略
  • 主要な戦略的動き
• ポーターのファイブフォース分析

第5章 世界のスマートTV市場：画面タイプ別

• 世界のフラット市場：地域別
• 世界のカーブ市場：地域別

第6章 世界のスマートTV市場：流通チャネル別

• 世界のオフライン市場：地域別
• 世界のオンライン市場：地域別

第7章 世界のスマートTV市場：解像度別

• 世界のHDTV市場：地域別
• 世界のフルHDTV市場：地域別
• 世界の4KUHD市場：地域別
• 世界のその他の市場：地域別

第8章 世界のスマートTV市場：画面サイズ別

• 世界の46～55インチ市場：地域別
• 世界の32～45インチ市場：地域別
• 世界の56～65インチ市場：地域別
• 世界の32インチ未満市場：地域別
• 世界の65インチ以上市場：地域別

第9章 世界のスマートTV市場：地域別

• 北米
  • 北米の市場：国別
    • 米国
    • カナダ
    • メキシコ
    • その他北米地域
• 欧州
  • 欧州の市場：国別
    • ドイツ
    • 英国
    • フランス
    • ロシア
    • スペイン
    • イタリア
    • その他欧州地域
• アジア太平洋
  • アジア太平洋の市場：国別
    • 中国
    • 日本
    • インド
    • 韓国
    • シンガポール
    • マレーシア
    • その他アジア太平洋
• ラテンアメリカ、中東、アフリカ
  • ラテンアメリカ、中東、アフリカの市場：国別
    • ブラジル
    • アルゼンチン
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ
    • ナイジェリア
    • その他ラテンアメリカ、中東、アフリカ地域

第10章 企業プロファイル

• LG Electronics, Inc（LG Corporation）
• Haier Smart Home Co, Ltd.（Haier Group Corporation）
• Panasonic Holdings Corporation
• Samsung Electronics Co, Ltd.（Samsung Group）
• Sony Corporation
• Toshiba Corporation
• Koninklijke Philips NV
• Xiaomi Corporation
• Hisense International Co, Ltd.
• Intex Technologies

第11章 スマートTV市場の勝利戦略

LIST OF TABLES

• TABLE 1 Global Smart TV Market, 2019 - 2022, USD Million
• TABLE 2 Global Smart TV Market, 2023 - 2030, USD Million
• TABLE 3 Global Smart TV Market, 2019 - 2022, Thousand Units
• TABLE 4 Global Smart TV Market, 2023 - 2030, Thousand Units
• TABLE 5 Partnerships, Collaborations and Agreements- Smart TV Market
• TABLE 6 Product Launches And Product Expansions- Smart TV Market
• TABLE 7 Acquisition and Mergers- Smart TV Market
• TABLE 8 Global Smart TV Market by Screen Type, 2019 - 2022, USD Million
• TABLE 9 Global Smart TV Market by Screen Type, 2023 - 2030, USD Million
• TABLE 10 Global Smart TV Market by Screen Type, 2019 - 2022, Thousand Units
• TABLE 11 Global Smart TV Market by Screen Type, 2023 - 2030, Thousand Units
• TABLE 12 Global Flat Market by Region, 2019 - 2022, USD Million
• TABLE 13 Global Flat Market by Region, 2023 - 2030, USD Million
• TABLE 14 Global Flat Market by Region, 2019 - 2022, Thousand Units
• TABLE 15 Global Flat Market by Region, 2023 - 2030, Thousand Units
• TABLE 16 Global Curved Market by Region, 2019 - 2022, USD Million
• TABLE 17 Global Curved Market by Region, 2023 - 2030, USD Million
• TABLE 18 Global Curved Market by Region, 2019 - 2022, Thousand Units
• TABLE 19 Global Curved Market by Region, 2023 - 2030, Thousand Units
• TABLE 20 Global Smart TV Market by Distribution Channel, 2019 - 2022, USD Million
• TABLE 21 Global Smart TV Market by Distribution Channel, 2023 - 2030, USD Million
• TABLE 22 Global Smart TV Market by Distribution Channel, 2019 - 2022, Thousand Units
• TABLE 23 Global Smart TV Market by Distribution Channel, 2023 - 2030, Thousand Units
• TABLE 24 Global Offline Market by Region, 2019 - 2022, USD Million
• TABLE 25 Global Offline Market by Region, 2023 - 2030, USD Million
• TABLE 26 Global Offline Market by Region, 2019 - 2022, Thousand Units
• TABLE 27 Global Offline Market by Region, 2023 - 2030, Thousand Units
• TABLE 28 Global Online Market by Region, 2019 - 2022, USD Million
• TABLE 29 Global Online Market by Region, 2023 - 2030, USD Million
• TABLE 30 Global Online Market by Region, 2019 - 2022, Thousand Units
• TABLE 31 Global Online Market by Region, 2023 - 2030, Thousand Units
• TABLE 32 Global Smart TV Market by Resolution, 2019 - 2022, USD Million
• TABLE 33 Global Smart TV Market by Resolution, 2023 - 2030, USD Million
• TABLE 34 Global Smart TV Market by Resolution, 2019 - 2022, Thousand Units
• TABLE 35 Global Smart TV Market by Resolution, 2023 - 2030, Thousand Units
• TABLE 36 Global HDTV Market by Region, 2019 - 2022, USD Million
• TABLE 37 Global HDTV Market by Region, 2023 - 2030, USD Million
• TABLE 38 Global HDTV Market by Region, 2019 - 2022, Thousand Units
• TABLE 39 Global HDTV Market by Region, 2023 - 2030, Thousand Units
• TABLE 40 Global Full HDTV Market by Region, 2019 - 2022, USD Million
• TABLE 41 Global Full HDTV Market by Region, 2023 - 2030, USD Million
• TABLE 42 Global Full HDTV Market by Region, 2019 - 2022, Thousand Units
• TABLE 43 Global Full HDTV Market by Region, 2023 - 2030, Thousand Units
• TABLE 44 Global 4K UHD Market by Region, 2019 - 2022, USD Million
• TABLE 45 Global 4K UHD Market by Region, 2023 - 2030, USD Million
• TABLE 46 Global 4K UHD Market by Region, 2019 - 2022, Thousand Units
• TABLE 47 Global 4K UHD Market by Region, 2023 - 2030, Thousand Units
• TABLE 48 Global Others Market by Region, 2019 - 2022, USD Million
• TABLE 49 Global Others Market by Region, 2023 - 2030, USD Million
• TABLE 50 Global Others Market by Region, 2019 - 2022, Thousand Units
• TABLE 51 Global Others Market by Region, 2023 - 2030, Thousand Units
• TABLE 52 Global Smart TV Market by Screen Size, 2019 - 2022, USD Million
• TABLE 53 Global Smart TV Market by Screen Size, 2023 - 2030, USD Million
• TABLE 54 Global Smart TV Market by Screen Size, 2019 - 2022, Thousand Units
• TABLE 55 Global Smart TV Market by Screen Size, 2023 - 2030, Thousand Units
• TABLE 56 Global 46 to 55 inches Market by Region, 2019 - 2022, USD Million
• TABLE 57 Global 46 to 55 inches Market by Region, 2023 - 2030, USD Million
• TABLE 58 Global 46 to 55 inches Market by Region, 2019 - 2022, Thousand Units
• TABLE 59 Global 46 to 55 inches Market by Region, 2023 - 2030, Thousand Units
• TABLE 60 Global 32 to 45 Inches Market by Region, 2019 - 2022, USD Million
• TABLE 61 Global 32 to 45 Inches Market by Region, 2023 - 2030, USD Million
• TABLE 62 Global 32 to 45 Inches Market by Region, 2019 - 2022, Thousand Units
• TABLE 63 Global 32 to 45 Inches Market by Region, 2023 - 2030, Thousand Units
• TABLE 64 Global 56 to 65 Inches Market by Region, 2019 - 2022, USD Million
• TABLE 65 Global 56 to 65 Inches Market by Region, 2023 - 2030, USD Million
• TABLE 66 Global 56 to 65 Inches Market by Region, 2019 - 2022, Thousand Units
• TABLE 67 Global 56 to 65 Inches Market by Region, 2023 - 2030, Thousand Units
• TABLE 68 Global Below 32 Inches Market by Region, 2019 - 2022, USD Million
• TABLE 69 Global Below 32 Inches Market by Region, 2023 - 2030, USD Million
• TABLE 70 Global Below 32 Inches Market by Region, 2019 - 2022, Thousand Units
• TABLE 71 Global Below 32 Inches Market by Region, 2023 - 2030, Thousand Units
• TABLE 72 Global Above 65 Inches Market by Region, 2019 - 2022, USD Million
• TABLE 73 Global Above 65 Inches Market by Region, 2023 - 2030, USD Million
• TABLE 74 Global Above 65 Inches Market by Region, 2019 - 2022, Thousand Units
• TABLE 75 Global Above 65 Inches Market by Region, 2023 - 2030, Thousand Units
• TABLE 76 Global Smart TV Market by Region, 2019 - 2022, USD Million
• TABLE 77 Global Smart TV Market by Region, 2023 - 2030, USD Million
• TABLE 78 Global Smart TV Market by Region, 2019 - 2022, Thousand Units
• TABLE 79 Global Smart TV Market by Region, 2023 - 2030, Thousand Units
• TABLE 80 North America Smart TV Market, 2019 - 2022, USD Million
• TABLE 81 North America Smart TV Market, 2023 - 2030, USD Million
• TABLE 82 North America Smart TV Market, 2019 - 2022, Thousand Units
• TABLE 83 North America Smart TV Market, 2023 - 2030, Thousand Units
• TABLE 84 North America Smart TV Market by Screen Type, 2019 - 2022, USD Million
• TABLE 85 North America Smart TV Market by Screen Type, 2023 - 2030, USD Million
• TABLE 86 North America Smart TV Market by Screen Type, 2019 - 2022, Thousand Units
• TABLE 87 North America Smart TV Market by Screen Type, 2023 - 2030, Thousand Units
• TABLE 88 North America Flat Market by Region, 2019 - 2022, USD Million
• TABLE 89 North America Flat Market by Region, 2023 - 2030, USD Million
• TABLE 90 North America Flat Market by Region, 2019 - 2022, Thousand Units
• TABLE 91 North America Flat Market by Region, 2023 - 2030, Thousand Units
• TABLE 92 North America Curved Market by Region, 2019 - 2022, USD Million
• TABLE 93 North America Curved Market by Region, 2023 - 2030, USD Million
• TABLE 94 North America Curved Market by Region, 2019 - 2022, Thousand Units
• TABLE 95 North America Curved Market by Region, 2023 - 2030, Thousand Units
• TABLE 96 North America Smart TV Market by Distribution Channel, 2019 - 2022, USD Million
• TABLE 97 North America Smart TV Market by Distribution Channel, 2023 - 2030, USD Million
• TABLE 98 North America Smart TV Market by Distribution Channel, 2019 - 2022, Thousand Units
• TABLE 99 North America Smart TV Market by Distribution Channel, 2023 - 2030, Thousand Units
• TABLE 100 North America Offline Market by Country, 2019 - 2022, USD Million
• TABLE 101 North America Offline Market by Country, 2023 - 2030, USD Million
• TABLE 102 North America Offline Market by Country, 2019 - 2022, Thousand Units
• TABLE 103 North America Offline Market by Country, 2023 - 2030, Thousand Units
• TABLE 104 North America Online Market by Country, 2019 - 2022, USD Million
• TABLE 105 North America Online Market by Country, 2023 - 2030, USD Million
• TABLE 106 North America Online Market by Country, 2019 - 2022, Thousand Units
• TABLE 107 North America Online Market by Country, 2023 - 2030, Thousand Units
• TABLE 108 North America Smart TV Market by Resolution, 2019 - 2022, USD Million
• TABLE 109 North America Smart TV Market by Resolution, 2023 - 2030, USD Million
• TABLE 110 North America Smart TV Market by Resolution, 2019 - 2022, Thousand Units
• TABLE 111 North America Smart TV Market by Resolution, 2023 - 2030, Thousand Units
• TABLE 112 North America HDTV Market by Country, 2019 - 2022, USD Million
• TABLE 113 North America HDTV Market by Country, 2023 - 2030, USD Million
• TABLE 114 North America HDTV Market by Country, 2019 - 2022, Thousand Units
• TABLE 115 North America HDTV Market by Country, 2023 - 2030, Thousand Units
• TABLE 116 North America Full HDTV Market by Country, 2019 - 2022, USD Million
• TABLE 117 North America Full HDTV Market by Country, 2023 - 2030, USD Million
• TABLE 118 North America Full HDTV Market by Country, 2019 - 2022, Thousand Units
• TABLE 119 North America Full HDTV Market by Country, 2023 - 2030, Thousand Units
• TABLE 120 North America 4K UHD Market by Country, 2019 - 2022, USD Million
• TABLE 121 North America 4K UHD Market by Country, 2023 - 2030, USD Million
• TABLE 122 North America 4K UHD Market by Country, 2019 - 2022, Thousand Units
• TABLE 123 North America 4K UHD Market by Country, 2023 - 2030, Thousand Units
• TABLE 124 North America Others Market by Country, 2019 - 2022, USD Million
• TABLE 125 North America Others Market by Country, 2023 - 2030, USD Million
• TABLE 126 North America Others Market by Country, 2019 - 2022, Thousand Units
• TABLE 127 North America Others Market by Country, 2023 - 2030, Thousand Units
• TABLE 128 North America Smart TV Market by Screen Size, 2019 - 2022, USD Million
• TABLE 129 North America Smart TV Market by Screen Size, 2023 - 2030, USD Million
• TABLE 130 North America Smart TV Market by Screen Size, 2019 - 2022, Thousand Units
• TABLE 131 North America Smart TV Market by Screen Size, 2023 - 2030, Thousand Units
• TABLE 132 North America 46 to 55 inches Market by Country, 2019 - 2022, USD Million
• TABLE 133 North America 46 to 55 inches Market by Country, 2023 - 2030, USD Million
• TABLE 134 North America 46 to 55 inches Market by Country, 2019 - 2022, Thousand Units
• TABLE 135 North America 46 to 55 inches Market by Country, 2023 - 2030, Thousand Units
• TABLE 136 North America 32 to 45 Inches Market by Country, 2019 - 2022, USD Million
• TABLE 137 North America 32 to 45 Inches Market by Country, 2023 - 2030, USD Million
• TABLE 138 North America 32 to 45 Inches Market by Country, 2019 - 2022, Thousand Units
• TABLE 139 North America 32 to 45 Inches Market by Country, 2023 - 2030, Thousand Units
• TABLE 140 North America 56 to 65 Inches Market by Country, 2019 - 2022, USD Million
• TABLE 141 North America 56 to 65 Inches Market by Country, 2023 - 2030, USD Million
• TABLE 142 North America 56 to 65 Inches Market by Country, 2019 - 2022, Thousand Units
• TABLE 143 North America 56 to 65 Inches Market by Country, 2023 - 2030, Thousand Units
• TABLE 144 North America Below 32 Inches Market by Country, 2019 - 2022, USD Million
• TABLE 145 North America Below 32 Inches Market by Country, 2023 - 2030, USD Million
• TABLE 146 North America Below 32 Inches Market by Country, 2019 - 2022, Thousand Units
• TABLE 147 North America Below 32 Inches Market by Country, 2023 - 2030, Thousand Units
• TABLE 148 North America Above 65 Inches Market by Country, 2019 - 2022, USD Million
• TABLE 149 North America Above 65 Inches Market by Country, 2023 - 2030, USD Million
• TABLE 150 North America Above 65 Inches Market by Country, 2019 - 2022, Thousand Units
• TABLE 151 North America Above 65 Inches Market by Country, 2023 - 2030, Thousand Units
• TABLE 152 North America Smart TV Market by Country, 2019 - 2022, USD Million
• TABLE 153 North America Smart TV Market by Country, 2023 - 2030, USD Million
• TABLE 154 North America Smart TV Market by Country, 2019 - 2022, Thousand Units
• TABLE 155 North America Smart TV Market by Country, 2023 - 2030, Thousand Units
• TABLE 156 US Smart TV Market, 2019 - 2022, USD Million
• TABLE 157 US Smart TV Market, 2023 - 2030, USD Million
• TABLE 158 US Smart TV Market, 2019 - 2022, Thousand Units
• TABLE 159 US Smart TV Market, 2023 - 2030, Thousand Units
• TABLE 160 US Smart TV Market by Screen Type, 2019 - 2022, USD Million
• TABLE 161 US Smart TV Market by Screen Type, 2023 - 2030, USD Million
• TABLE 162 US Smart TV Market by Screen Type, 2019 - 2022, Thousand Units
• TABLE 163 US Smart TV Market by Screen Type, 2023 - 2030, Thousand Units
• TABLE 164 US Smart TV Market by Distribution Channel, 2019 - 2022, USD Million
• TABLE 165 US Smart TV Market by Distribution Channel, 2023 - 2030, USD Million
• TABLE 166 US Smart TV Market by Distribution Channel, 2019 - 2022, Thousand Units
• TABLE 167 US Smart TV Market by Distribution Channel, 2023 - 2030, Thousand Units
• TABLE 168 US Smart TV Market by Resolution, 2019 - 2022, USD Million
• TABLE 169 US Smart TV Market by Resolution, 2023 - 2030, USD Million
• TABLE 170 US Smart TV Market by Resolution, 2019 - 2022, Thousand Units
• TABLE 171 US Smart TV Market by Resolution, 2023 - 2030, Thousand Units
• TABLE 172 US Smart TV Market by Screen Size, 2019 - 2022, USD Million
• TABLE 173 US Smart TV Market by Screen Size, 2023 - 2030, USD Million
• TABLE 174 US Smart TV Market by Screen Size, 2019 - 2022, Thousand Units
• TABLE 175 US Smart TV Market by Screen Size, 2023 - 2030, Thousand Units
• TABLE 176 Canada Smart TV Market, 2019 - 2022, USD Million
• TABLE 177 Canada Smart TV Market, 2023 - 2030, USD Million
• TABLE 178 Canada Smart TV Market, 2019 - 2022, Thousand Units
• TABLE 179 Canada Smart TV Market, 2023 - 2030, Thousand Units
• TABLE 180 Canada Smart TV Market by Screen Type, 2019 - 2022, USD Million
• TABLE 181 Canada Smart TV Market by Screen Type, 2023 - 2030, USD Million
• TABLE 182 Canada Smart TV Market by Screen Type, 2019 - 2022, Thousand Units
• TABLE 183 Canada Smart TV Market by Screen Type, 2023 - 2030, Thousand Units
• TABLE 184 Canada Smart TV Market by Distribution Channel, 2019 - 2022, USD Million
• TABLE 185 Canada Smart TV Market by Distribution Channel, 2023 - 2030, USD Million
• TABLE 186 Canada Smart TV Market by Distribution Channel, 2019 - 2022, Thousand Units
• TABLE 187 Canada Smart TV Market by Distribution Channel, 2023 - 2030, Thousand Units
• TABLE 188 Canada Smart TV Market by Resolution, 2019 - 2022, USD Million
• TABLE 189 Canada Smart TV Market by Resolution, 2023 - 2030, USD Million
• TABLE 190 Canada Smart TV Market by Resolution, 2019 - 2022, Thousand Units
• TABLE 191 Canada Smart TV Market by Resolution, 2023 - 2030, Thousand Units
• TABLE 192 Canada Smart TV Market by Screen Size, 2019 - 2022, USD Million
• TABLE 193 Canada Smart TV Market by Screen Size, 2023 - 2030, USD Million
• TABLE 194 Canada Smart TV Market by Screen Size, 2019 - 2022, Thousand Units
• TABLE 195 Canada Smart TV Market by Screen Size, 2023 - 2030, Thousand Units
• TABLE 196 Mexico Smart TV Market, 2019 - 2022, USD Million
• TABLE 197 Mexico Smart TV Market, 2023 - 2030, USD Million
• TABLE 198 Mexico Smart TV Market, 2019 - 2022, Thousand Units
• TABLE 199 Mexico Smart TV Market, 2023 - 2030, Thousand Units
• TABLE 200 Mexico Smart TV Market by Screen Type, 2019 - 2022, USD Million
• TABLE 201 Mexico Smart TV Market by Screen Type, 2023 - 2030, USD Million
• TABLE 202 Mexico Smart TV Market by Screen Type, 2019 - 2022, Thousand Units
• TABLE 203 Mexico Smart TV Market by Screen Type, 2023 - 2030, Thousand Units
• TABLE 204 Mexico Smart TV Market by Distribution Channel, 2019 - 2022, USD Million
• TABLE 205 Mexico Smart TV Market by Distribution Channel, 2023 - 2030, USD Million
• TABLE 206 Mexico Smart TV Market by Distribution Channel, 2019 - 2022, Thousand Units
• TABLE 207 Mexico Smart TV Market by Distribution Channel, 2023 - 2030, Thousand Units
• TABLE 208 Mexico Smart TV Market by Resolution, 2019 - 2022, USD Million
• TABLE 209 Mexico Smart TV Market by Resolution, 2023 - 2030, USD Million
• TABLE 210 Mexico Smart TV Market by Resolution, 2019 - 2022, Thousand Units
• TABLE 211 Mexico Smart TV Market by Resolution, 2023 - 2030, Thousand Units
• TABLE 212 Mexico Smart TV Market by Screen Size, 2019 - 2022, USD Million
• TABLE 213 Mexico Smart TV Market by Screen Size, 2023 - 2030, USD Million
• TABLE 214 Mexico Smart TV Market by Screen Size, 2019 - 2022, Thousand Units
• TABLE 215 Mexico Smart TV Market by Screen Size, 2023 - 2030, Thousand Units
• TABLE 216 Rest of North America Smart TV Market, 2019 - 2022, USD Million
• TABLE 217 Rest of North America Smart TV Market, 2023 - 2030, USD Million
• TABLE 218 Rest of North America Smart TV Market, 2019 - 2022, Thousand Units
• TABLE 219 Rest of North America Smart TV Market, 2023 - 2030, Thousand Units
• TABLE 220 Rest of North America Smart TV Market by Screen Type, 2019 - 2022, USD Million
• TABLE 221 Rest of North America Smart TV Market by Screen Type, 2023 - 2030, USD Million
• TABLE 222 Rest of North America Smart TV Market by Screen Type, 2019 - 2022, Thousand Units
• TABLE 223 Rest of North America Smart TV Market by Screen Type, 2023 - 2030, Thousand Units
• TABLE 224 Rest of North America Smart TV Market by Distribution Channel, 2019 - 2022, USD Million
• TABLE 225 Rest of North America Smart TV Market by Distribution Channel, 2023 - 2030, USD Million
• TABLE 226 Rest of North America Smart TV Market by Distribution Channel, 2019 - 2022, Thousand Units
• TABLE 227 Rest of North America Smart TV Market by Distribution Channel, 2023 - 2030, Thousand Units
• TABLE 228 Rest of North America Smart TV Market by Resolution, 2019 - 2022, USD Million
• TABLE 229 Rest of North America Smart TV Market by Resolution, 2023 - 2030, USD Million
• TABLE 230 Rest of North America Smart TV Market by Resolution, 2019 - 2022, Thousand Units
• TABLE 231 Rest of North America Smart TV Market by Resolution, 2023 - 2030, Thousand Units
• TABLE 232 Rest of North America Smart TV Market by Screen Size, 2019 - 2022, USD Million
• TABLE 233 Rest of North America Smart TV Market by Screen Size, 2023 - 2030, USD Million
• TABLE 234 Rest of North America Smart TV Market by Screen Size, 2019 - 2022, Thousand Units
• TABLE 235 Rest of North America Smart TV Market by Screen Size, 2023 - 2030, Thousand Units
• TABLE 236 Europe Smart TV Market, 2019 - 2022, USD Million
• TABLE 237 Europe Smart TV Market, 2023 - 2030, USD Million
• TABLE 238 Europe Smart TV Market, 2019 - 2022, Thousand Units
• TABLE 239 Europe Smart TV Market, 2023 - 2030, Thousand Units
• TABLE 240 Europe Smart TV Market by Screen Type, 2019 - 2022, USD Million
• TABLE 241 Europe Smart TV Market by Screen Type, 2023 - 2030, USD Million
• TABLE 242 Europe Smart TV Market by Screen Type, 2019 - 2022, Thousand Units
• TABLE 243 Europe Smart TV Market by Screen Type, 2023 - 2030, Thousand Units
• TABLE 244 Europe Flat Market by Country, 2019 - 2022, USD Million
• TABLE 245 Europe Flat Market by Country, 2023 - 2030, USD Million
• TABLE 246 Europe Flat Market by Country, 2019 - 2022, Thousand Units
• TABLE 247 Europe Flat Market by Country, 2023 - 2030, Thousand Units
• TABLE 248 Europe Curved Market by Country, 2019 - 2022, USD Million
• TABLE 249 Europe Curved Market by Country, 2023 - 2030, USD Million
• TABLE 250 Europe Curved Market by Country, 2019 - 2022, Thousand Units
• TABLE 251 Europe Curved Market by Country, 2023 - 2030, Thousand Units
• TABLE 252 Europe Smart TV Market by Distribution Channel, 2019 - 2022, USD Million
• TABLE 253 Europe Smart TV Market by Distribution Channel, 2023 - 2030, USD Million
• TABLE 254 Europe Smart TV Market by Distribution Channel, 2019 - 2022, Thousand Units
• TABLE 255 Europe Smart TV Market by Distribution Channel, 2023 - 2030, Thousand Units
• TABLE 256 Europe Offline Market by Country, 2019 - 2022, USD Million
• TABLE 257 Europe Offline Market by Country, 2023 - 2030, USD Million
• TABLE 258 Europe Offline Market by Country, 2019 - 2022, Thousand Units
• TABLE 259 Europe Offline Market by Country, 2023 - 2030, Thousand Units
• TABLE 260 Europe Online Market by Country, 2019 - 2022, USD Million
• TABLE 261 Europe Online Market by Country, 2023 - 2030, USD Million
• TABLE 262 Europe Online Market by Country, 2019 - 2022, Thousand Units
• TABLE 263 Europe Online Market by Country, 2023 - 2030, Thousand Units
• TABLE 264 Europe Smart TV Market by Resolution, 2019 - 2022, USD Million
• TABLE 265 Europe Smart TV Market by Resolution, 2023 - 2030, USD Million
• TABLE 266 Europe Smart TV Market by Resolution, 2019 - 2022, Thousand Units
• TABLE 267 Europe Smart TV Market by Resolution, 2023 - 2030, Thousand Units
• TABLE 268 Europe HDTV Market by Country, 2019 - 2022, USD Million
• TABLE 269 Europe HDTV Market by Country, 2023 - 2030, USD Million
• TABLE 270 Europe HDTV Market by Country, 2019 - 2022, Thousand Units
• TABLE 271 Europe HDTV Market by Country, 2023 - 2030, Thousand Units
• TABLE 272 Europe Full HDTV Market by Country, 2019 - 2022, USD Million
• TABLE 273 Europe Full HDTV Market by Country, 2023 - 2030, USD Million
• TABLE 274 Europe Full HDTV Market by Country, 2019 - 2022, Thousand Units
• TABLE 275 Europe Full HDTV Market by Country, 2023 - 2030, Thousand Units
• TABLE 276 Europe 4K UHD Market by Country, 2019 - 2022, USD Million
• TABLE 277 Europe 4K UHD Market by Country, 2023 - 2030, USD Million
• TABLE 278 Europe 4K UHD Market by Country, 2019 - 2022, Thousand Units
• TABLE 279 Europe 4K UHD Market by Country, 2023 - 2030, Thousand Units
• TABLE 280 Europe Others Market by Country, 2019 - 2022, USD Million
• TABLE 281 Europe Others Market by Country, 2023 - 2030, USD Million
• TABLE 282 Europe Others Market by Country, 2019 - 2022, Thousand Units
• TABLE 283 Europe Others Market by Country, 2023 - 2030, Thousand Units
• TABLE 284 Europe Smart TV Market by Screen Size, 2019 - 2022, USD Million
• TABLE 285 Europe Smart TV Market by Screen Size, 2023 - 2030, USD Million
• TABLE 286 Europe Smart TV Market by Screen Size, 2019 - 2022, Thousand Units
• TABLE 287 Europe Smart TV Market by Screen Size, 2023 - 2030, Thousand Units
• TABLE 288 Europe 46 to 55 inches Market by Country, 2019 - 2022, USD Million
• TABLE 289 Europe 46 to 55 inches Market by Country, 2023 - 2030, USD Million
• TABLE 290 Europe 46 to 55 inches Market by Country, 2019 - 2022, Thousand Units
• TABLE 291 Europe 46 to 55 inches Market by Country, 2023 - 2030, Thousand Units
• TABLE 292 Europe 32 to 45 Inches Market by Country, 2019 - 2022, USD Million
• TABLE 293 Europe 32 to 45 Inches Market by Country, 2023 - 2030, USD Million
• TABLE 294 Europe 32 to 45 Inches Market by Country, 2019 - 2022, Thousand Units
• TABLE 295 Europe 32 to 45 Inches Market by Country, 2023 - 2030, Thousand Units
• TABLE 296 Europe 56 to 65 Inches Market by Country, 2019 - 2022, USD Million
• TABLE 297 Europe 56 to 65 Inches Market by Country, 2023 - 2030, USD Million
• TABLE 298 Europe 56 to 65 Inches Market by Country, 2019 - 2022, Thousand Units
• TABLE 299 Europe 56 to 65 Inches Market by Country, 2023 - 2030, Thousand Units
• TABLE 300 Europe Below 32 Inches Market by Country, 2019 - 2022, USD Million
• TABLE 301 Europe Below 32 Inches Market by Country, 2023 - 2030, USD Million
• TABLE 302 Europe Below 32 Inches Market by Country, 2019 - 2022, Thousand Units
• TABLE 303 Europe Below 32 Inches Market by Country, 2023 - 2030, Thousand Units
• TABLE 304 Europe Above 65 Inches Market by Country, 2019 - 2022, USD Million
• TABLE 305 Europe Above 65 Inches Market by Country, 2023 - 2030, USD Million
• TABLE 306 Europe Above 65 Inches Market by Country, 2019 - 2022, Thousand Units
• TABLE 307 Europe Above 65 Inches Market by Country, 2023 - 2030, Thousand Units
• TABLE 308 Europe Smart TV Market by Country, 2019 - 2022, USD Million
• TABLE 309 Europe Smart TV Market by Country, 2023 - 2030, USD Million
• TABLE 310 Europe Smart TV Market by Country, 2019 - 2022, Thousand Units
• TABLE 311 Europe Smart TV Market by Country, 2023 - 2030, Thousand Units

The Global Smart TV Market size is expected to reach $353.3 billion by 2030, rising at a market growth of 7.8% CAGR during the forecast period. In the year 2022, the market attained a volume of 3,26,214.7 thousand units experiencing a growth of 8.0% (2019-2022).

Larger-sized smart TVs, particularly those above 65 inches, provide an immersive home theater experience. Consumers interested in replicating a cinematic experience at home opt for these larger screens, as they offer a more expansive and immersive viewing environment. Consequently, the above 65 inches segment would generate approximately 6.28% share of the market by 2030. Gamers often prefer larger screens for an immersive gaming experience. Smart TVs above 65 inches cater to gaming enthusiasts seeking a large console gaming display, offering a more engaging and immersive gaming environment.

The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In October, 2023, Haier Group Corporation a parent company of Haier Smart Home Co., Ltd. has unveiled the C11 OLED TV in India. This smart TV comes with features including 120Hz display, Dolby Vision IQ and 50W Harman Kardon speaker with two screen options 55-inch and 65-inch. In August, 2023, LG Electronics, Inc. has unveiled its inaugural wireless OLED TV, the 97-inch LG SIGNATURE OLED M (model 97M3). Currently accessible in South Korea, the 97M3 eliminates the need for cables, with the exception of the power cord. LG's wireless AV transmission solution streamlines cable management for users linking their TVs to devices such as gaming consoles and set-top boxes, providing a convenient and hassle-free experience.

Based on the Analysis presented in the KBV Cardinal matrix; Samsung Electronics Co., Ltd. and Hisense International Co., Ltd. are the forerunners in the Smart TV Market. In June, 2023, Samsung Electronics America, a branch of Samsung Electronics Co. Ltd., introduced its newest product, the 98Q80C model, a 98-inch Samsung QLED 4K TV. This Smart TV is engineered to provide exceptional picture quality, featuring Direct Full Array and Quantum HDR+ technology. The inclusion of the Samsung Neural Quantum Processor enhances its ability to upscale various content formats to impressive 4K resolution, regardless of their original source. and Companies such as Sony Corporation, Xiaomi Corporation, Haier Smart Home Co., Ltd are some of the key innovators in Market.

Market Growth Factors

Rising demand for advanced features in TVS

The features and applications of smart TVs surpass those of conventional televisions. Prominent contenders are devoting efforts to advancing their operating systems to contend with Apple and other streaming device producers. For example, WebOS by LG Electronics and Tizen by Samsung Electronics enable users to access online streaming applications and download software from the app store. Therefore, the market expansion is driven by the sophisticated features of smart TVs.

Growing high-speed connectivity and internet penetration

As a result of the expansion of the internet, products across diverse categories acquired internet access capabilities and exhibited entirely distinct values. The internet introduced the new digital home concept to everything from consumer goods to home entertainment products. In addition, the rise in prominence of audio and video entertainment sparked considerable debate regarding smart TVs. Therefore, internet connectivity is essential for the operation of smart TVs. Consequently, the expansion of high-speed internet is a significant contributor to the expansion of the market.

Market Restraining Factors

Technical issues associated with smart TVs.

While effortless streaming is entertaining and convenient, it can harm the quality of the images. For example, a sluggish Wi-Fi signal causes a distorted television image. Additionally, internet bandwidth problems or a defective connection may result in display malfunctions for users. Even if users have fast Wi-Fi and every connection functions properly, specific TV settings may affect the resolution and result in a pixelated image. Most televisions include noise reduction, which diminishes the "snow" that degrades image quality. Thus, technical issues associated with smart TVs may impede market expansion.

Screen Type Outlook

On the basis of screen type, the market is bifurcated into curved and flat. In 2022, the curve screen segment attained a substantial revenue share in the market. The inspiration for the curved television originated from the slightly curved IMAX movie screen. Large wide screens that, in principle, are shaped like the human eye and thus provide greater immersion are available. Curved televisions offer a visual experience that gives depth and breadth, enhancing users' immersion in their viewing content. Curvature increases contrast, facilitating the visual distinction between black and white and screen edge sharpness.

Distribution Channel Outlook

By distribution channel, the market is bifurcated into offline and online. The offline segment acquired the highest revenue share in the market in 2022. The benefits of purchasing smart TVs from offline distribution channels include physically inspecting products for quality assessment. Immediate availability allows for instant possession without shipping delays. Moreover, expert advice from knowledgeable sales representatives' aids in decision-making. Potential negotiation for pricing or additional items enhances value. Simplified processes for returns, exchanges, and warranty handling offer convenience. Local support ensures nearby assistance for installation and troubleshooting needs. Additionally, offline purchase minimizes the risk of shipping-related damages.

Resolution Outlook

Based on resolution, the market is divided into HDTV, full HDTV, 4K UHD, and others. In 2022, the 4K UHD segment recorded a considerable revenue share in the market. The display resolution of 4K ultra-HD, or 4K or UHD, is around 4,000 pixels. This technology provides a resolution four times greater than the standard HD 1080p. Having a resolution of about 3840 by 2160, 4K televisions exhibit approximately 8 million pixels, thereby providing images with exceptional clarity and detail. It produces a more precise and detailed image, enhancing the viewing experience by making it more immersive. The growth of this segment is being propelled by consumers' demand for immersive experiences and images that are crystal clear and vibrant.

Screen Size Outlook

Based on the screen size, the market is classified into below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, and above 65 inches. The 46 to 55 inches segment procured the maximum revenue share in the market in 2022. The 46 to 55-inch range balances screen size and room compatibility, appealing to consumers seeking a larger viewing experience without overwhelming smaller spaces. It offers a comprehensive viewing experience for sports, movies, and gaming and is compatible with various living room and bedroom configurations. Many TVs in this size bracket offer high-resolution displays, such as full HD (1080p) or 4K ultra-HD, delivering crisp and detailed images. The demand for better picture quality, especially as streaming services offer more high-definition content, contributes to the popularity of these mid-sized smart TVs.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region generated a substantial revenue share in the market in 2022. Presently, the market in North America is influenced by many factors. The proliferation of high-speed internet has led to a substantial surge in online content consumption in recent years. Furthermore, the expanding electronics sector has been integrating many technological advancements, including artificial intelligence and voice control, into smart devices such as smart televisions, thereby stimulating demand.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Haier Smart Home Co., Ltd. (Haier Group Corporation), Xiaomi Corporation, LG Electronics, Inc. (LG Corporation), Panasonic Holdings Corporation, Samsung Electronics Co. Ltd. (Samsung Group), Sony Corporation, Toshiba Corporation, Hisense International Co., Ltd., Koninklijke Philips N.V., Intex Technologies.

Recent Strategies Deployed in Smart TV Market

Partnerships, Collaborations & Agreements:

Apr-2023: LG Electronics Inc. has entered into a Partnership with Viacom18 Media Private Limited (JioCinema), an Indian entertainment company. The objective of this partnership is to elevate the cricket-watching experience for millions of consumers in India by offering high-quality 4K TVs. With this partnership, both companies aim to capitalize on substantial sales of LG 4K TVs and generate significant revenue from the enthusiastic cricket fanbase in India.

Nov-2022: Sony Corporation has partnered with SignageOS s.r.o., a leader in cloud-based digital signage infrastructure. SignageOS will integrate seamlessly to support Sony's BRAVIA displays, creating a more connected digital signage and content management system (CMS). This partnership aims to double the compatibility of Sony's displays globally, benefiting integrators, resellers, channel partners, service providers, and software alliance members. The collaboration enhances Sony's network by simplifying BRAVIA display extension through SignageOS' single API system.

Product Launches & Product Expansion:

Oct-2023: Haier Group Corporation a parent company of Haier Smart Home Co., Ltd. has unveiled the C11 OLED TV in India. This smart TV comes with features including 120Hz display, Dolby Vision IQ and 50W Harman Kardon speaker with two screen options 55-inch and 65-inch.

Aug-2023: LG Electronics, Inc. has unveiled its inaugural wireless OLED TV, the 97-inch LG SIGNATURE OLED M (model 97M3). Currently accessible in South Korea, the 97M3 eliminates the need for cables, with the exception of the power cord. LG's wireless AV transmission solution streamlines cable management for users linking their TVs to devices such as gaming consoles and set-top boxes, providing a convenient and hassle-free experience.

Jul-2023: Koninklijke Philips N.V. has introduced its latest lineup of QLED Philips Roku TV models in Canada, a result of collaboration with Roku Inc., a streaming license provider in the United States. These new Philips smart TVs present consumers with advanced picture quality, incorporating QLED display technology, Dolby Vision, and a 120 Perfect Motion Rate. The synergy of these features, coupled with the Roku operating system (OS), ensures that these TVs not only deliver an outstanding viewing experience but also provide ease of use.

Jul-2023: Toshiba Corporation has launched its latest television in the Indian market, the Toshiba M650. Leveraging the capabilities of Mini LED technology along with Quantum Dot Color and Full Array Local Dimming Pro, it is supported by the REGZA Engine ZR for AI real-time scenario-specific optimization. The incorporation of Dolby Vision IQ and HDR10+ Adaptive HDR technology enhances the M650's ability to deliver vibrant highlights, profound blacks, and striking contrast. Additionally, the audio experience is elevated with Dolby Atmos, providing an ultimate audiovisual experience.

Jul-2023: Sony India, a subsidiary of Sony Corporation, has revealed the introduction of the BRAVIA XR 4K Mini LED TV with X95L, promising brilliant brightness and deep blacks. The X95L TV, driven by the Next Gen Cognitive Processor XR, is crafted to deliver a fully immersive entertainment experience. Dive into unprecedented depth, enhanced by remarkable contrast and brightness, thanks to the BRAVIA XR Mini LED incorporating XR Backlight Master Drive and XR Contrast Booster. XR Triluminos Pro guarantees the representation of billions of accurate colors, complemented by outstanding black contrast.

Jun-2023: Samsung Electronics America, a branch of Samsung Electronics Co. Ltd., has introduced its newest product, the 98Q80C model, a 98-inch Samsung QLED 4K TV. This Smart TV is engineered to provide exceptional picture quality, featuring Direct Full Array and Quantum HDR+ technology. The inclusion of the Samsung Neural Quantum Processor enhances its ability to upscale various content formats to impressive 4K resolution, regardless of their original source.

Jun-2023: Samsung Electronics Co. Ltd. has launched its latest OLED TV range in India, featuring the advanced Neural Quantum Processor 4K. The new OLED TV series is available in three size options: 77-inch, 65-inch, and 55-inch, and comprises the 'S95C' and 'S90C' series. The Neural Quantum Processor excels at upscaling video resolution from HD to 4K. The TV also includes features such as 'EyeComfort Mode', a 144Hz refresh rate, and wireless Dolby Atmos and OTS+ for sound that dynamically follows the on-screen objects.

May-2023: Panasonic India, a subsidiary of Panasonic Corporation, has unveiled 23 new TV models, including MX850, MX800, MX750, MX740, MX710, MX700, MS680, MS670, and MS550. These TVs, ranging in screen sizes from 32 to 75 inches, are all powered by the Google TV platform and boast features such as the 4K Colour Engine and high-resolution upscaling for HD/FHD content. Notably, the MS680, MS670, and MS550 models are FHD/HD televisions equipped with a Vivid Digital Processor and 2K HDR support.

Apr-2023: Haier India, a subsidiary of Haier Group Corporation a parent company of Haier Smart Home Co., Ltd. , has introduced a new lineup of QLED series integrated with Google TV. The QLED TV range from Haier showcases a seamless integration of innovation, design, and advanced technological capabilities.

Jan-2023: Panasonic Corporation has unveiled the MZ2000, a top-of-the-line OLED TV that marks a significant advancement in OLED brightness and visual expression. Available in 55-inch, 65-inch, and 77-inch sizes, this television boasts exceptional color accuracy, making it a perfect option for watching movies, TV programs, and gaming. The flagship TV is equipped with an advanced panel, an effective heat management system, Dolby sound, and an SPD Auto Game Mode (compatible exclusively with NVIDIA GeForce RTX 30 Series graphics cards).

Jul-2022: Koninklijke Philips N.V. has unveiled its latest premium smart TV, the Philips 7900 TV model. This TV is offered in three screen size variants: 70-inch, 65-inch, and 55-inch. All these variants are equipped with 4K resolution and come with the distinctive three-way Ambilight Technology.

May-2022: Sony Corporation, through its branch Sony India, has introduced the Sony Bravia X80K smart TVs featuring Google TV in the Indian market. The latest Bravia X80K TV is equipped with the X1 4K HDR Picture Processor. This innovative X80K series elevates the visual and auditory experience, providing a rich world of entertainment through Google TV. The immersive color and lifelike picture and sound technology enhance the overall viewing experience.

Jul-2021: Panasonic India, a subsidiary of Panasonic Corporation, has introduced two new series comprising a total of 11 models in its 4K and Smart TV portfolio. The newly added JX850, JX750, JX650, and JS650, among others, come in screen sizes ranging from 32 to 65 inches. These Android TVs from Panasonic boast features like Super Bright Plus, Accuview Display, Wide color gamut, Hexa Chroma Drive, Dolby Vision, and Dolby Atmos. The TVs will be driven by Miraie, a connected platform developed by Panasonic.

Mergers & Acquisitions:

Jan-2021: LG Electronics Inc. has successfully finalized the acquisition of Alphonso Inc., a TV data company. With this strategic move, LG aims to boost its advertising business on the smart TV platform, leading to increased revenue. Additionally, this acquisition positions LG to compete effectively with rival companies such as Samsung, Roku, Amazon, and Vizio in the dynamic market.

Scope of the Study

Market Segments covered in the Report:

By Screen Type (Volume, Thousand Units, USD Billion, 2019-2030)

• Flat
• Curved

By Distribution Channel (Volume, Thousand Units, USD Billion, 2019-2030)

• Offline
• Online

By Resolution (Volume, Thousand Units, USD Billion, 2019-2030)

• HDTV
• Full HDTV
• 4K UHD
• Others

By Screen Size (Volume, Thousand Units, USD Billion, 2019-2030)

• 46 to 55 inches
• 32 to 45 Inches
• 56 to 65 Inches
• Below 32 Inches
• Above 65 Inches

By Geography (Volume, Thousand Units, USD Billion, 2019-2030)

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Companies Profiled

• Haier Smart Home Co., Ltd. (Haier Group Corporation)
• Xiaomi Corporation
• LG Electronics, Inc. (LG Corporation)
• Panasonic Holdings Corporation
• Samsung Electronics Co. Ltd. (Samsung Group)
• Sony Corporation
• Toshiba Corporation
• Hisense International Co., Ltd.
• Koninklijke Philips N.V.
• Intex Technologies

Unique Offerings from KBV Research

• Exhaustive coverage
• Highest number of market tables and figures
• Subscription based model available
• Guaranteed best price
• Assured post sales research support with 10% customization free

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Smart TV Market, by Screen Type
  • 1.4.2 Global Smart TV Market, by Distribution Channel
  • 1.4.3 Global Smart TV Market, by Resolution
  • 1.4.4 Global Smart TV Market, by Screen Size
  • 1.4.5 Global Smart TV Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints

Chapter 4. Competition Analysis - Global

• 4.1 KBV Cardinal Matrix
• 4.2 Recent Industry Wide Strategic Developments
  • 4.2.1 Partnerships, Collaborations and Agreements
  • 4.2.2 Product Launches and Product Expansions
  • 4.2.3 Acquisition and Mergers
• 4.3 Top Winning Strategies
  • 4.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
  • 4.3.2 Key Strategic Move: (Product Launches and Product Expansions: 2021, Jul - 2023, Oct) Leading Players
• 4.4 Porter's Five Forces Analysis

Chapter 5. Global Smart TV Market by Screen Type

• 5.1 Global Flat Market by Region
• 5.2 Global Curved Market by Region

Chapter 6. Global Smart TV Market by Distribution Channel

• 6.1 Global Offline Market by Region
• 6.2 Global Online Market by Region

Chapter 7. Global Smart TV Market by Resolution

• 7.1 Global HDTV Market by Region
• 7.2 Global Full HDTV Market by Region
• 7.3 Global 4K UHD Market by Region
• 7.4 Global Others Market by Region

Chapter 8. Global Smart TV Market by Screen Size

• 8.1 Global 46 to 55 inches Market by Region
• 8.2 Global 32 to 45 Inches Market by Region
• 8.3 Global 56 to 65 Inches Market by Region
• 8.4 Global Below 32 Inches Market by Region
• 8.5 Global Above 65 Inches Market by Region

Chapter 9. Global Smart TV Market by Region

• 9.1 North America Smart TV Market
  • 9.1.1 North America Smart TV Market by Screen Type
    • 9.1.1.1 North America Flat Market by Region
    • 9.1.1.2 North America Curved Market by Region
  • 9.1.2 North America Smart TV Market by Distribution Channel
    • 9.1.2.1 North America Offline Market by Country
    • 9.1.2.2 North America Online Market by Country
  • 9.1.3 North America Smart TV Market by Resolution
    • 9.1.3.1 North America HDTV Market by Country
    • 9.1.3.2 North America Full HDTV Market by Country
    • 9.1.3.3 North America 4K UHD Market by Country
    • 9.1.3.4 North America Others Market by Country
  • 9.1.4 North America Smart TV Market by Screen Size
    • 9.1.4.1 North America 46 to 55 inches Market by Country
    • 9.1.4.2 North America 32 to 45 Inches Market by Country
    • 9.1.4.3 North America 56 to 65 Inches Market by Country
    • 9.1.4.4 North America Below 32 Inches Market by Country
    • 9.1.4.5 North America Above 65 Inches Market by Country
  • 9.1.5 North America Smart TV Market by Country
    • 9.1.5.1 US Smart TV Market
      • 9.1.5.1.1 US Smart TV Market by Screen Type
      • 9.1.5.1.2 US Smart TV Market by Distribution Channel
      • 9.1.5.1.3 US Smart TV Market by Resolution
      • 9.1.5.1.4 US Smart TV Market by Screen Size
    • 9.1.5.2 Canada Smart TV Market
      • 9.1.5.2.1 Canada Smart TV Market by Screen Type
      • 9.1.5.2.2 Canada Smart TV Market by Distribution Channel
      • 9.1.5.2.3 Canada Smart TV Market by Resolution
      • 9.1.5.2.4 Canada Smart TV Market by Screen Size
    • 9.1.5.3 Mexico Smart TV Market
      • 9.1.5.3.1 Mexico Smart TV Market by Screen Type
      • 9.1.5.3.2 Mexico Smart TV Market by Distribution Channel
      • 9.1.5.3.3 Mexico Smart TV Market by Resolution
      • 9.1.5.3.4 Mexico Smart TV Market by Screen Size
    • 9.1.5.4 Rest of North America Smart TV Market
      • 9.1.5.4.1 Rest of North America Smart TV Market by Screen Type
      • 9.1.5.4.2 Rest of North America Smart TV Market by Distribution Channel
      • 9.1.5.4.3 Rest of North America Smart TV Market by Resolution
      • 9.1.5.4.4 Rest of North America Smart TV Market by Screen Size
• 9.2 Europe Smart TV Market
  • 9.2.1 Europe Smart TV Market by Screen Type
    • 9.2.1.1 Europe Flat Market by Country
    • 9.2.1.2 Europe Curved Market by Country
  • 9.2.2 Europe Smart TV Market by Distribution Channel
    • 9.2.2.1 Europe Offline Market by Country
    • 9.2.2.2 Europe Online Market by Country
  • 9.2.3 Europe Smart TV Market by Resolution
    • 9.2.3.1 Europe HDTV Market by Country
    • 9.2.3.2 Europe Full HDTV Market by Country
    • 9.2.3.3 Europe 4K UHD Market by Country
    • 9.2.3.4 Europe Others Market by Country
  • 9.2.4 Europe Smart TV Market by Screen Size
    • 9.2.4.1 Europe 46 to 55 inches Market by Country
    • 9.2.4.2 Europe 32 to 45 Inches Market by Country
    • 9.2.4.3 Europe 56 to 65 Inches Market by Country
    • 9.2.4.4 Europe Below 32 Inches Market by Country
    • 9.2.4.5 Europe Above 65 Inches Market by Country
  • 9.2.5 Europe Smart TV Market by Country
    • 9.2.5.1 Germany Smart TV Market
      • 9.2.5.1.1 Germany Smart TV Market by Screen Type
      • 9.2.5.1.2 Germany Smart TV Market by Distribution Channel
      • 9.2.5.1.3 Germany Smart TV Market by Resolution
      • 9.2.5.1.4 Germany Smart TV Market by Screen Size
    • 9.2.5.2 UK Smart TV Market
      • 9.2.5.2.1 UK Smart TV Market by Screen Type
      • 9.2.5.2.2 UK Smart TV Market by Distribution Channel
      • 9.2.5.2.3 UK Smart TV Market by Resolution
      • 9.2.5.2.4 UK Smart TV Market by Screen Size
    • 9.2.5.3 France Smart TV Market
      • 9.2.5.3.1 France Smart TV Market by Screen Type
      • 9.2.5.3.2 France Smart TV Market by Distribution Channel
      • 9.2.5.3.3 France Smart TV Market by Resolution
      • 9.2.5.3.4 France Smart TV Market by Screen Size
    • 9.2.5.4 Russia Smart TV Market
      • 9.2.5.4.1 Russia Smart TV Market by Screen Type
      • 9.2.5.4.2 Russia Smart TV Market by Distribution Channel
      • 9.2.5.4.3 Russia Smart TV Market by Resolution
      • 9.2.5.4.4 Russia Smart TV Market by Screen Size
    • 9.2.5.5 Spain Smart TV Market
      • 9.2.5.5.1 Spain Smart TV Market by Screen Type
      • 9.2.5.5.2 Spain Smart TV Market by Distribution Channel
      • 9.2.5.5.3 Spain Smart TV Market by Resolution
      • 9.2.5.5.4 Spain Smart TV Market by Screen Size
    • 9.2.5.6 Italy Smart TV Market
      • 9.2.5.6.1 Italy Smart TV Market by Screen Type
      • 9.2.5.6.2 Italy Smart TV Market by Distribution Channel
      • 9.2.5.6.3 Italy Smart TV Market by Resolution
      • 9.2.5.6.4 Italy Smart TV Market by Screen Size
    • 9.2.5.7 Rest of Europe Smart TV Market
      • 9.2.5.7.1 Rest of Europe Smart TV Market by Screen Type
      • 9.2.5.7.2 Rest of Europe Smart TV Market by Distribution Channel
      • 9.2.5.7.3 Rest of Europe Smart TV Market by Resolution
      • 9.2.5.7.4 Rest of Europe Smart TV Market by Screen Size
• 9.3 Asia Pacific Smart TV Market
  • 9.3.1 Asia Pacific Smart TV Market by Screen Type
    • 9.3.1.1 Asia Pacific Flat Market by Country
    • 9.3.1.2 Asia Pacific Curved Market by Country
  • 9.3.2 Asia Pacific Smart TV Market by Distribution Channel
    • 9.3.2.1 Asia Pacific Offline Market by Country
    • 9.3.2.2 Asia Pacific Online Market by Country
  • 9.3.3 Asia Pacific Smart TV Market by Resolution
    • 9.3.3.1 Asia Pacific HDTV Market by Country
    • 9.3.3.2 Asia Pacific Full HDTV Market by Country
    • 9.3.3.3 Asia Pacific 4K UHD Market by Country
    • 9.3.3.4 Asia Pacific Others Market by Country
  • 9.3.4 Asia Pacific Smart TV Market by Screen Size
    • 9.3.4.1 Asia Pacific 46 to 55 inches Market by Country
    • 9.3.4.2 Asia Pacific 32 to 45 Inches Market by Country
    • 9.3.4.3 Asia Pacific 56 to 65 Inches Market by Country
    • 9.3.4.4 Asia Pacific Below 32 Inches Market by Country
    • 9.3.4.5 Asia Pacific Above 65 Inches Market by Country
  • 9.3.5 Asia Pacific Smart TV Market by Country
    • 9.3.5.1 China Smart TV Market
      • 9.3.5.1.1 China Smart TV Market by Screen Type
      • 9.3.5.1.2 China Smart TV Market by Distribution Channel
      • 9.3.5.1.3 China Smart TV Market by Resolution
      • 9.3.5.1.4 China Smart TV Market by Screen Size
    • 9.3.5.2 Japan Smart TV Market
      • 9.3.5.2.1 Japan Smart TV Market by Screen Type
      • 9.3.5.2.2 Japan Smart TV Market by Distribution Channel
      • 9.3.5.2.3 Japan Smart TV Market by Resolution
      • 9.3.5.2.4 Japan Smart TV Market by Screen Size
    • 9.3.5.3 India Smart TV Market
      • 9.3.5.3.1 India Smart TV Market by Screen Type
      • 9.3.5.3.2 India Smart TV Market by Distribution Channel
      • 9.3.5.3.3 India Smart TV Market by Resolution
      • 9.3.5.3.4 India Smart TV Market by Screen Size
    • 9.3.5.4 South Korea Smart TV Market
      • 9.3.5.4.1 South Korea Smart TV Market by Screen Type
      • 9.3.5.4.2 South Korea Smart TV Market by Distribution Channel
      • 9.3.5.4.3 South Korea Smart TV Market by Resolution
      • 9.3.5.4.4 South Korea Smart TV Market by Screen Size
    • 9.3.5.5 Singapore Smart TV Market
      • 9.3.5.5.1 Singapore Smart TV Market by Screen Type
      • 9.3.5.5.2 Singapore Smart TV Market by Distribution Channel
      • 9.3.5.5.3 Singapore Smart TV Market by Resolution
      • 9.3.5.5.4 Singapore Smart TV Market by Screen Size
    • 9.3.5.6 Malaysia Smart TV Market
      • 9.3.5.6.1 Malaysia Smart TV Market by Screen Type
      • 9.3.5.6.2 Malaysia Smart TV Market by Distribution Channel
      • 9.3.5.6.3 Malaysia Smart TV Market by Resolution
      • 9.3.5.6.4 Malaysia Smart TV Market by Screen Size
    • 9.3.5.7 Rest of Asia Pacific Smart TV Market
      • 9.3.5.7.1 Rest of Asia Pacific Smart TV Market by Screen Type
      • 9.3.5.7.2 Rest of Asia Pacific Smart TV Market by Distribution Channel
      • 9.3.5.7.3 Rest of Asia Pacific Smart TV Market by Resolution
      • 9.3.5.7.4 Rest of Asia Pacific Smart TV Market by Screen Size
• 9.4 LAMEA Smart TV Market
  • 9.4.1 LAMEA Smart TV Market by Screen Type
    • 9.4.1.1 LAMEA Flat Market by Country
    • 9.4.1.2 LAMEA Curved Market by Country
  • 9.4.2 LAMEA Smart TV Market by Distribution Channel
    • 9.4.2.1 LAMEA Offline Market by Country
    • 9.4.2.2 LAMEA Online Market by Country
  • 9.4.3 LAMEA Smart TV Market by Resolution
    • 9.4.3.1 LAMEA HDTV Market by Country
    • 9.4.3.2 LAMEA Full HDTV Market by Country
    • 9.4.3.3 LAMEA 4K UHD Market by Country
    • 9.4.3.4 LAMEA Others Market by Country
  • 9.4.4 LAMEA Smart TV Market by Screen Size
    • 9.4.4.1 LAMEA 46 to 55 inches Market by Country
    • 9.4.4.2 LAMEA 32 to 45 Inches Market by Country
    • 9.4.4.3 LAMEA 56 to 65 Inches Market by Country
    • 9.4.4.4 LAMEA Below 32 Inches Market by Country
    • 9.4.4.5 LAMEA Above 65 Inches Market by Country
  • 9.4.5 LAMEA Smart TV Market by Country
    • 9.4.5.1 Brazil Smart TV Market
      • 9.4.5.1.1 Brazil Smart TV Market by Screen Type
      • 9.4.5.1.2 Brazil Smart TV Market by Distribution Channel
      • 9.4.5.1.3 Brazil Smart TV Market by Resolution
      • 9.4.5.1.4 Brazil Smart TV Market by Screen Size
    • 9.4.5.2 Argentina Smart TV Market
      • 9.4.5.2.1 Argentina Smart TV Market by Screen Type
      • 9.4.5.2.2 Argentina Smart TV Market by Distribution Channel
      • 9.4.5.2.3 Argentina Smart TV Market by Resolution
      • 9.4.5.2.4 Argentina Smart TV Market by Screen Size
    • 9.4.5.3 UAE Smart TV Market
      • 9.4.5.3.1 UAE Smart TV Market by Screen Type
      • 9.4.5.3.2 UAE Smart TV Market by Distribution Channel
      • 9.4.5.3.3 UAE Smart TV Market by Resolution
      • 9.4.5.3.4 UAE Smart TV Market by Screen Size
    • 9.4.5.4 Saudi Arabia Smart TV Market
      • 9.4.5.4.1 Saudi Arabia Smart TV Market by Screen Type
      • 9.4.5.4.2 Saudi Arabia Smart TV Market by Distribution Channel
      • 9.4.5.4.3 Saudi Arabia Smart TV Market by Resolution
      • 9.4.5.4.4 Saudi Arabia Smart TV Market by Screen Size
    • 9.4.5.5 South Africa Smart TV Market
      • 9.4.5.5.1 South Africa Smart TV Market by Screen Type
      • 9.4.5.5.2 South Africa Smart TV Market by Distribution Channel
      • 9.4.5.5.3 South Africa Smart TV Market by Resolution
      • 9.4.5.5.4 South Africa Smart TV Market by Screen Size
    • 9.4.5.6 Nigeria Smart TV Market
      • 9.4.5.6.1 Nigeria Smart TV Market by Screen Type
      • 9.4.5.6.2 Nigeria Smart TV Market by Distribution Channel
      • 9.4.5.6.3 Nigeria Smart TV Market by Resolution
      • 9.4.5.6.4 Nigeria Smart TV Market by Screen Size
    • 9.4.5.7 Rest of LAMEA Smart TV Market
      • 9.4.5.7.1 Rest of LAMEA Smart TV Market by Screen Type
      • 9.4.5.7.2 Rest of LAMEA Smart TV Market by Distribution Channel
      • 9.4.5.7.3 Rest of LAMEA Smart TV Market by Resolution
      • 9.4.5.7.4 Rest of LAMEA Smart TV Market by Screen Size

Chapter 10. Company Profiles

• 10.1 LG Electronics, Inc. (LG Corporation)
  • 10.1.1 Company Overview
  • 10.1.2 Financial Analysis
  • 10.1.3 Regional & Segmental Analysis
  • 10.1.4 Research & Development Expenses
  • 10.1.5 Recent strategies and developments:
    • 10.1.5.1 Partnerships, Collaborations, and Agreements:
    • 10.1.5.2 Product Launches and Product Expansions:
    • 10.1.5.3 Acquisition and Mergers:
  • 10.1.6 SWOT Analysis
• 10.2 Haier Smart Home Co., Ltd. (Haier Group Corporation)
  • 10.2.1 Company Overview
  • 10.2.2 Financial Analysis
  • 10.2.3 Segmental and Regional Analysis
  • 10.2.4 Research & Development Expense
  • 10.2.5 Recent strategies and developments:
    • 10.2.5.1 Product Launches and Product Expansions:
  • 10.2.6 SWOT Analysis
• 10.3 Panasonic Holdings Corporation
  • 10.3.1 Company Overview
  • 10.3.2 Financial Analysis
  • 10.3.3 Segmental and Regional Analysis
  • 10.3.4 Research & Development Expenses
  • 10.3.5 Recent strategies and developments:
    • 10.3.5.1 Product Launches and Product Expansions:
  • 10.3.6 SWOT Analysis
• 10.4 Samsung Electronics Co., Ltd. (Samsung Group)
  • 10.4.1 Company Overview
  • 10.4.2 Financial Analysis
  • 10.4.3 Segmental and Regional Analysis
  • 10.4.4 Recent strategies and developments:
    • 10.4.4.1 Product Launches and Product Expansions:
  • 10.4.5 SWOT Analysis
• 10.5 Sony Corporation
  • 10.5.1 Company Overview
  • 10.5.2 Financial Analysis
  • 10.5.3 Segmental and Regional Analysis
  • 10.5.4 Research & Development Expenses
  • 10.5.5 Recent strategies and developments:
    • 10.5.5.1 Partnerships, Collaborations, and Agreements:
    • 10.5.5.2 Product Launches and Product Expansions:
  • 10.5.6 SWOT Analysis
• 10.6 Toshiba Corporation
  • 10.6.1 Company Overview
  • 10.6.2 Financial Analysis
  • 10.6.3 Segmental and Regional Analysis
  • 10.6.4 Research and Development Expense
  • 10.6.5 Recent strategies and developments:
    • 10.6.5.1 Product Launches and Product Expansions:
  • 10.6.6 SWOT Analysis
• 10.7 Koninklijke Philips N.V.
  • 10.7.1 Company Overview
  • 10.7.2 Financial Analysis
  • 10.7.3 Segmental and Regional Analysis
  • 10.7.4 Research & Development Expense
  • 10.7.5 Recent strategies and developments:
    • 10.7.5.1 Product Launches and Product Expansions:
  • 10.7.6 SWOT Analysis
• 10.8 Xiaomi Corporation
  • 10.8.1 Company Overview
  • 10.8.2 Financial Analysis
  • 10.8.3 Segmental and Regional Analysis
  • 10.8.4 Research & Development Expense
  • 10.8.5 SWOT Analysis
• 10.9 Hisense International Co., Ltd.
  • 10.9.1 Company Overview
  • 10.9.2 Financial Analysis
  • 10.9.3 Regional Analysis
  • 10.9.4 SWOT Analysis
• 10.10. Intex Technologies
  • 10.10.1 Company Overview
  • 10.10.2 SWOT Analysis

Chapter 11. Winning Strategies of Smart TV Market