スマートテレビの市場規模、シェア、動向分析レポート：解像度別、画面サイズ別、オペレーティングシステム別、流通チャネル別、技術別、地域別、セグメント予測、2025年～2030年

スマートテレビ市場の成長と動向

Grand View Research, Inc.の最新レポートによると、世界のスマートテレビ市場規模は2025～2030年にかけて16.6%のCAGRを記録し、2030年には4,512億6,000万米ドルに達すると推定されます。

4G、ブロードバンドインターネット、5Gなどの高速インターネットが広く利用できるようになった結果、スマートテレビで最新のテレビコンテンツをストリーミングするためのOTTアプリケーションやサービスの利用が増加し、世界的にユーザーの視聴体験を向上させ、市場成長を牽引しています。

さらに、デジタルエンターテインメントに対する需要の高まりは、Amazon Prime、Netflix、Disney Hotstarなどのオーバー・ザ・トップ（OTT）サービスを介してスマートテレビでコンテンツをユーザーに提供する大きな機会をコンテンツ制作者に提供しています。例えば、Mudra Institute of Communicationsのレポートによると、インドでは2021年に、OTTプラットフォームの有料加入者は約2,900万人になります。これらの要因は、予測期間中の市場成長にも寄与すると予想されます。

さらに、4Kスマートテレビは低解像度のテレビに比べて画質や音質が良いため、需要が高まっています。顧客の視聴体験は高解像度のスマートテレビによって向上し、これがフルHDと4K UHDスマートテレビの需要を世界的に牽引しています。OTTプラットフォームにおけるコンテンツ・ライブラリーの急増は、スマートTV市場の成長を積極的に促進しています。例えば、2022年10月現在、Netflixは全世界で約17,300本の映画やテレビ番組を配信しています。

2024年の市場収益が最も大きかったのはアジア太平洋であり、予測期間中もスマートTV市場を独占すると見られています。India Brand Equity Foundation（IBEF）によると、インドにおけるスマートTVの販売台数は2021年第2四半期に前年同期比65%増となりました。さらに、可処分所得の増加と生活水準の向上により、中国は2024年に大きな市場シェアを占めました。競合生産価格、熟練労働者の容易な入手、新興市場リーダーの存在により、中国はアジア太平洋の市場シェアの大半を占めるに至っています。

スマートTV市場のハイライト

• 解像度の面では、4K UHD TVセグメントが2024年に大きなシェアを占める。これは、ライブ・スポーツやエンターテインメントにおける高解像度コンテンツの動向によるものです。
• 画面サイズでは、65インチ以上のセグメントが予測期間中に大きなCAGRを記録すると予想されます。
• オペレーティングシステムでは、Android TVセグメントが2024年に最大の市場売上を占めました。これは、ユーザーが対応アプリケーションやゲームなどをダウンロードできるPlay Storeへのアクセスが非常に普及しているためです。
• 流通チャネルでは、電子製品を購入するためのeコマースプラットフォームに対する消費者の嗜好が高まっていることから、オンラインセグメントが大きな収益シェアを占めています。
• 技術面では、LEDスマートTVが提供するハイエンド画質による高い消費者需要により、LEDセグメントが世界市場を独占し、予測期間中も大きな市場シェアを維持すると予想されます。
• アジア太平洋は、LG、TLC、Samsung、Xiaomiなど、市場をリードするスマートTVメーカーの存在により、2024年に最大の市場収益を記録すると推定されています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 スマートテレビ市場-産業展望

• 市場概要
• 産業バリューチェーン分析
• 市場力学
• 技術の情勢
• 産業分析ツール

第4章 スマートテレビ市場： 解像度別、推定・動向分析

• 解像度変動分析と市場シェア、2024年と2030年
• 解像度別
  • 4K UHDテレビ
  • ハイビジョン
  • フルHDテレビ
  • 8Kテレビ

第5章 スマートテレビ市場： 画面サイズ別、推定・動向分析

• 画面サイズ変動分析と市場シェア、2024年と2030年
• 画面サイズ別
  • 32インチ以下
  • 32～45インチ
  • 46～55インチ
  • 56～65インチ
  • 65インチ以上

第6章 スマートテレビ市場： オペレーティングシステム別、推定・動向分析

• オペレーティングシステム変動分析と市場シェア、2024年と2030年
• オペレーティングシステム別
  • Android TV
  • Tizen
  • WebOS
  • Roku
  • その他

第7章 スマートテレビ市場：技術別、推定・動向分析

• 技術変動分析と市場シェア、2024年と2030年
• 技術別
  • OLED
  • QLED
  • LED
  • その他

第8章 スマートテレビ市場：地域別、推定・動向分析

• 地域別スマートテレビ市場、2024年と2030年
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • オーストリア
  • ベルギー
  • チェコ共和国
  • デンマーク
  • フィンランド
  • フランス
  • ドイツ
  • アイスランド
  • アイルランド
  • イタリア
  • オランダ
  • ノルウェー
  • ポーランド
  • スペイン
  • スウェーデン
  • スイス
  • 英国
• アジア太平洋
  • オーストラリア
  • 中国
  • 香港
  • インド
  • インドネシア
  • 日本
  • マレーシア
  • ニュージーランド
  • フィリピン
  • シンガポール
  • 韓国
  • 台湾
  • タイ
  • ベトナム
  • オーストラリア
  • その他のアジア太平洋
• 南米
  • ブラジル
  • アルゼンチン
  • チリ
• 中東・アフリカ
  • イスラエル
  • ナイジェリア
  • サウジアラビア
  • 南アフリカ
  • トルコ
  • アラブ首長国連邦

第9章 スマートテレビ市場-競合情勢

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業概要
• 企業の市場ポジショニング
• 企業ヒートマップ分析
• 戦略マッピング
  • 拡大/売却
  • コラボレーション/パートナーシップ
  • 新製品の発売
  • 研究開発
• 企業プロファイル
  • Haier Inc.
  • Intex Technologies
  • LG Electronics
  • Panasonic Corporation
  • Samsung Electronics Co. Ltd.
  • Sansui Electric Co., Ltd.
  • Sony Corporation
  • TCL Electronics Holdings Limited
  • Toshiba Visual Solutions（TVS Regza Corporation）
  • Hisense International
  • Koninklijke Philips NV

List of Tables

• Table 1 Global Smart TV market size estimates & forecasts 2018 - 2030 (USD Million)
• Table 2 Global Smart TV market, by region 2018 - 2030 (USD Million)
• Table 3 Global Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 4 Global Smart TV market, by technology 2018 - 2030 (USD Million)
• Table 5 Global Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 6 4K UHD TV Smart TV market, by region 2018 - 2030 (USD Million)
• Table 7 HDTV Smart TV market, by region 2018 - 2030 (USD Million)
• Table 8 Full HD TV Smart TV market, by region 2018 - 2030 (USD Million)
• Table 9 8K TV Smart TV market, by region 2018 - 2030 (USD Million)
• Table 10 Below 32 Inches Smart TV market, by region 2018 - 2030 (USD Million)
• Table 11 32 to 45 Inches Smart TV market, by region 2018 - 2030 (USD Million)
• Table 12 46 to 55 Inches Smart TV market, by region 2018 - 2030 (USD Million)
• Table 13 56 to 65 Inches Smart TV market, by region 2018 - 2030 (USD Million)
• Table 14 Above 65 Inches Smart TV market, by region 2018 - 2030 (USD Million)
• Table 15 Online Smart TV market, by region 2018 - 2030 (USD Million)
• Table 16 OLED Smart TV market, by region 2018 - 2030 (USD Million)
• Table 17 QLED Smart TV market, by region 2018 - 2030 (USD Million
• Table 18 LED Smart TV market, by region 2018 - 2030 (USD Million)
• Table 19 Others Smart TV market, by region 2018 - 2030 (USD Million)
• Table 20 North America Smart TV market, by Resolution, 2018 - 2030 (USD Million)
• Table 21 North America Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 22 North America Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 23 North America Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 24 U.S. Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 25 U.S. Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 26 U.S. Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 27 U.S. Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 28 Canada Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 29 Canada Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 30 Canada Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 31 Canada Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 32 Mexico Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 33 Mexico Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 34 Mexico Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 35 Mexico Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 36 Europe Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 37 Europe Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 38 Europe Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 39 Europe Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 40 U.K. Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 41 U.K. Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 42 U.K. Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 43 U.K. Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 44 Germany Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 45 Germany Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 46 Germany Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 47 Germany Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 48 France Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 49 France Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 50 France Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 51 France Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 52 Austria Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 53 Austria Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 54 Austria Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 55 Austria Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 56 Belgium Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 57 Belgium Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 58 Belgium Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 59 Belgium Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 60 Czech Republic Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 61 Czech Republic Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 62 Czech Republic Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 63 Czech Republic Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 64 Denmark Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 65 Denmark Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 66 Denmark Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 67 Denmark Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 68 Finland Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 69 Finland Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 70 Finland Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 71 Finland Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 72 Iceland Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 73 Iceland Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 74 Iceland Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 75 Iceland Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 76 Ireland Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 77 Ireland Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 78 Ireland Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 79 Ireland Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 80 Italy Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 81 Italy Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 82 Italy Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 83 Italy Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 84 Netherlands Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 85 Netherlands Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 86 Netherlands Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 87 Netherlands Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 88 Norway Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 89 Norway Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 90 Norway Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 91 Norway Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 92 Poland Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 93 Poland Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 94 Poland Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 95 Poland Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 96 Spain Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 97 Spain Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 98 Spain Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 99 Spain Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 100 Sweden Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 101 Sweden Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 102 Sweden Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 103 Sweden Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 104 Switzerland Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 105 Switzerland Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 106 Switzerland Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 107 Switzerland Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 108 Asia Pacific Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 109 Asia Pacific Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 110 Asia Pacific Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 111 Asia Pacific Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 112 China Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 113 China Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 114 China Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 115 China Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 116 India Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 117 India Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 118 India Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 119 India Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 120 South Korea Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 121 South Korea Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 122 South Korea Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 123 South Korea Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 124 Australia Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 125 Australia Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 126 Australia Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 127 Australia Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 128 Japan Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 129 Japan Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 130 Japan Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 131 Japan Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 132 Hong Kong Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 133 Hong Kong Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 134 Hong Kong Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 135 Hong Kong Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 136 Indonesia Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 137 Indonesia Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 138 Indonesia Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 139 Indonesia Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 140 Malaysia Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 141 Malaysia Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 142 Malaysia Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 143 Malaysia Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 144 New Zealand Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 145 New Zealand Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 146 New Zealand Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 147 New Zealand Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 148 Philippines Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 149 Philippines Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 150 Philippines Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 151 Philippines Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 152 Singapore Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 153 Singapore Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 154 Singapore Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 155 Singapore Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 156 South Korea Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 157 South Korea Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 158 South Korea Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 159 South Korea Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 160 Taiwan Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 161 Taiwan Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 162 Taiwan Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 163 Taiwan Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 164 Vietnam Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 165 Vietnam Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 166 Vietnam Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 167 Vietnam Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 168 Latin America Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 169 Latin America Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 170 Latin America Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 171 Latin America Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 172 Brazil Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 173 Brazil Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 174 Brazil Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 175 Brazil Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 176 Argentina Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 177 Argentina Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 178 Argentina Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 179 Argentina Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 180 Chile Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 181 Chile Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 182 Chile Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 183 Chile Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 184 MEA Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 185 MEA Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 186 MEA Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 187 MEA Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 188 UAE Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 189 UAE Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 190 UAE Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 191 UAE Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 192 KSA Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 193 KSA Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 194 KSA Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 195 KSA Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 196 South Africa Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 197 South Africa Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 198 South Africa Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 199 South Africa Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 200 Israel Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 201 Israel Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 202 Israel Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 203 Israel Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 204 Nigeria Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 205 Nigeria Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 206 Nigeria Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 207 Nigeria Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)
• Table 208 Turkey Smart TV market, by Resolution 2018 - 2030 (USD Million)
• Table 209 Turkey Smart TV market, by Technology 2018 - 2030 (USD Million)
• Table 210 Turkey Smart TV market, by Screen Size 2018 - 2030 (USD Million)
• Table 211 Turkey Smart TV market, by Distribution Channel 2018 - 2030 (USD Million)

List of Figures

• Fig. 1 Smart TV market segmentation
• Fig. 2 Market research process
• Fig. 3 Information procurement
• Fig. 4 Primary research pattern
• Fig. 5 Market research approaches
• Fig. 6 Value chain-based sizing & forecasting
• Fig. 7 Parent market analysis
• Fig. 8 Market formulation & validation
• Fig. 9 Smart TV market snapshot
• Fig. 10 Smart TV market segment snapshot
• Fig. 11 Smart TV market, Resolution outlook key takeaways (USD Million)
• Fig. 12 Smart TV market Resolution movement analysis 2024 & 2030 (USD Million)
• Fig. 13 4K UHD TV market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 14 HDTV market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 15 Full HD TV market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 16 8K TV market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 17 Smart TV market: Screen Size outlook key takeaways (USD Million)
• Fig. 18 Smart TV market: Screen Size movement analysis (USD Million), 2024 & 2030
• Fig. 19 Below 32 Inches market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 20 32 to 45 Inches market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 21 46 to 55 Inches market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 22 56 to 65 Inches market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 23 Above 65 Inches market revenue estimates and forecasts, 2018 - 2030 (USD Million),
• Fig. 24 Smart TV market: Technology outlook key takeaways (USD Million)
• Fig. 25 Smart TV market: Technology outlook key takeaways (USD Million)
• Fig. 26 OLED market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 27 QLED market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 28 LED market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 29 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 30 Smart TV market, Distribution Channel outlook key takeaways (USD Million)
• Fig. 31 Smart TV market Distribution Channel movement analysis (USD Million), 2024 & 2030
• Fig. 32 Online market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 33 Offline market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 34 Regional marketplace: Key takeaways
• Fig. 35 Smart TV market: Regional outlook, 2024 & 2030 (USD Million)
• Fig. 36 North America Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 37 U.S. Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 38 Canada Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 39 Mexico Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 40 Europe Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 41 U.K. Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 42 Germany Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 43 France Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 44 Austria Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 45 Belgium Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 46 Czech Republic Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 47 Denmark Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 48 Finland Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 49 Iceland Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 50 Ireland Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 51 Italy Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 52 Netherland Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 53 Ireland Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 54 Norway Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 55 Poland Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 56 Spain Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 57 Sweden Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 58 Switzerland Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 59 U.K. Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 60 Asia Pacific Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 61 Japan Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 62 China Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 63 India Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 64 Australia Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 65 South Korea Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 66 Hong Kong Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 67 Indonesia Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 68 Malaysia Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 69 New Zealand Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 70 Philippines Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 71 Singapore Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 72 Taiwan Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 73 Thailand Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 74 Vietnam Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 75 Latin America Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 76 Brazil Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 77 Argentina Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 78 Chile Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 79 MEA Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 80 Israel Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 81 Nigeria Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 82 Saudi Arabia Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 83 Turkey Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 84 KSA Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 85 UAE Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 86 South Africa Smart TV market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 87 Strategy framework
• Fig. 88 Company Categorization

Smart TV Market Growth and Trends:

The global smart TV market size is estimated to reach USD 451.26 billion by 2030, registering a CAGR of 16.6% from 2025 to 2030, according to a new report by Grand View Research, Inc. The rise in use of OTT applications and services for streaming latest TV content on smart televisions as a result of wide availability of high-speed internet such as 4G, broadband internet, and 5G, is driving the viewing experience for users globally, driving the market growth.

Moreover, the rising demand for digital entertainment provides content producers significant opportunities to offer their content to users via over-the-top (OTT) services such as Amazon Prime, Netflix, Disney Hotstar, and more on smart TVs. For instance, in 2021, in India, as per a report by Mudra Institute of Communications, there were around 29 million paid subscribers on OTT platforms. These factors are anticipated to contribute to market growth during the forecast period as well.

Furthermore, the demand for 4K smart TVs has increased since they offer better picture quality as well as sound compared to lower resolution TVs. Customers' viewing experience is enhanced by high-resolution smart TVs which in turn is driving the demand for smart full HD and 4K UHD TVs globally. The rapidly growing content library on OTT platforms is positively driving the growth of the smart TV market. For instance, as of October 2022, Netflix had around 17,300 movies and TV shows globally.

The Asia Pacific region accounted for the largest market revenue in 2024 and is expected to dominate the smart TV market over the forecast period. As per the India Brand Equity Foundation (IBEF), smart TV sales in India increased by 65% year-on-year in the second quarter of 2021, owing to rising expansion activities implemented by original equipment manufacturers (OEMs) for their smart TV portfolios. Moreover, China accounted for a significant market share in 2024 as a result of increasing disposable income and rising standard of living. Competitive production pricing, easy accessibility of skilled labor in addition to the presence of emerging market leaders have enabled China to account for a majority of market share in Asia Pacific region.

Smart TV Market Report Highlights:

• In terms of resolution, the 4K UHD TV segment holds a substantial share in 2024, due to the trend for high-resolution content in live sports and entertainment
• In terms of screen size, the above 65 inches' segment is anticipated to record the significant CAGR during the forecast period, as customers look to bring a theatre like experience at home
• In terms of operating system, the Android TV segment accounted for the largest market revenue in 2024 due to its enormous popularity for the Play Store access which enables users to download supporting applications, games, and more
• In terms of distribution channel, online segment held a significant revenue share, due to rising consumer preference for ecommerce platforms to buy electronic products
• In terms of technology, LED segment dominated the global market and is expected to maintain a significant market share over the forecast period, owing to high consumer demand driven by the high-end picture quality offered by LED smart TV
• The Asia Pacific region is estimated to record largest market revenue in 2024, owing to the presence of market leading smart TV manufacturers in the region, such as LG, TLC, Samsung, and Xiaomi among others.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definitions
• 1.3. Information Procurement
  • 1.3.1. Information analysis
  • 1.3.2. Market formulation & data visualization
  • 1.3.3. Data validation & publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Smart TV Market Snapshot
• 2.2. Smart TV Market- Competitive Landscape Snapshot

Chapter 3. Smart TV Market - Industry Outlook

• 3.1. Market Overview
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunity
• 3.4. Technology Landscape
• 3.5. Industry Analysis Tools
  • 3.5.1. Porter's analysis
  • 3.5.2. Macroeconomic analysis

Chapter 4. Smart TV Market: Resolution Estimates & Trend Analysis

• 4.1. Resolution Movement Analysis & Market Share, 2024 & 2030
• 4.2. Smart TV Market Estimates & Forecast, By Resolution (USD Million), (Thousand Units)
  • 4.2.1. 4K UHD TV
  • 4.2.2. HDTV
  • 4.2.3. Full HD TV
  • 4.2.4. 8K TV

Chapter 5. Smart TV Market: Screen Size Estimates & Trend Analysis

• 5.1. Screen Size Movement Analysis & Market Share, 2024 & 2030
• 5.2. Smart TV Market Estimates & Forecast, By Technology (USD Million), (Thousand Units)
  • 5.2.1. Below 32 Inch
  • 5.2.2. 32 to 45 Inch
  • 5.2.3. 46 to 55 Inch
  • 5.2.4. 56 to 65 Inch
  • 5.2.5. Above 65 Inch

Chapter 6. Smart TV Market: Operating System Estimates & Trend Analysis

• 6.1. Operating System Movement Analysis & Market Share, 2024 & 2030
• 6.2. Smart TV Market Estimates & Forecast, By End-use (USD Million) (Thousand Units)
  • 6.2.1. Android TV
  • 6.2.2. Tizen
  • 6.2.3. WebOS
  • 6.2.4. Roku
  • 6.2.5. Others

Chapter 7. Smart TV Market: Technology Estimates & Trend Analysis

• 7.1. Technology Movement Analysis & Market Share, 2024 & 2030
• 7.2. Smart TV Market Estimates & Forecast, By Technology (USD Million) (Thousand Units)
  • 7.2.1. OLED
  • 7.2.2. QLED
  • 7.2.3. LED
  • 7.2.4. Others

Chapter 8. Smart TV Market: Regional Estimates & Trend Analysis

• 8.1. Smart TV Market by Region, 2024 & 2030
• 8.2. North America
  • 8.2.1. North America Smart TV Market Estimates & Forecasts, 2018 - 2030 (USD Million) (Thousand Units)
  • 8.2.2. U.S.
  • 8.2.3. Canada
  • 8.2.4. Mexico
• 8.3. Europe
  • 8.3.1. Europe Smart TV Market Estimates & Forecasts, 2018 - 2030 (USD Million) (Thousand Units)
  • 8.3.2. Austria
  • 8.3.3. Belgium
  • 8.3.4. Czech Republic
  • 8.3.5. Denmark
  • 8.3.6. Finland
  • 8.3.7. France
  • 8.3.8. Germany
  • 8.3.9. Iceland
  • 8.3.10. Ireland
  • 8.3.11. Italy
  • 8.3.12. Netherlands
  • 8.3.13. Norway
  • 8.3.14. Poland
  • 8.3.15. Spain
  • 8.3.16. Sweden
  • 8.3.17. Switzerland
  • 8.3.18. United Kingdom
• 8.4. Asia Pacific
  • 8.4.1. Asia Pacific Smart TV Market Estimates & Forecasts, 2018 - 2030 (USD Million) (Thousand Units)
  • 8.4.2. Australia
  • 8.4.3. China
  • 8.4.4. Hong Kong
  • 8.4.5. India
  • 8.4.6. Indonesia
  • 8.4.7. Japan
  • 8.4.8. Malaysia
  • 8.4.9. New Zealand
  • 8.4.10. Philippines
  • 8.4.11. Singapore
  • 8.4.12. South Korea
  • 8.4.13. Taiwan
  • 8.4.14. Thailand
  • 8.4.15. Vietnam
  • 8.4.16. Australia
  • 8.4.17. Rest of Asia Pacific
• 8.5. South America
  • 8.5.1. South America Smart TV Market Estimates & Forecasts, 2018 - 2030 (USD Million) (Thousand Units)
  • 8.5.2. Brazil
  • 8.5.3. Argentina
  • 8.5.4. Chile
• 8.6. Middle East & Africa (MEA)
  • 8.6.1. MEA Smart TV Market Estimates & Forecasts, 2018 - 2030 (USD Million) (Thousand Units)
  • 8.6.2. Israel
  • 8.6.3. Nigeria
  • 8.6.4. Saudi Arabia
  • 8.6.5. South Africa
  • 8.6.6. Turkey
  • 8.6.7. United Arab Emirates

Chapter 9. Smart TV Market - Competitive Landscape

• 9.1. Recent Developments & Impact Analysis, By Key Market Participants
• 9.2. Company Categorization
• 9.3. Participant's Overview
• 9.4. Financial Performance
• 9.5. Product Benchmarking
• 9.6. Company Market Positioning
• 9.7. Company Heat Map Analysis
• 9.8. Strategy Mapping
  • 9.8.1. Expansion/Divestiture
  • 9.8.2. Collaborations/Partnerships
  • 9.8.3. New Product Launches
  • 9.8.4. Research & Development
• 9.9. Company Profiles
  • 9.9.1. Haier Inc.
    • 9.9.1.1. Participant's Overview
    • 9.9.1.2. Financial Performance
    • 9.9.1.3. Product Benchmarking
    • 9.9.1.4. Recent Developments
  • 9.9.2. Intex Technologies
    • 9.9.2.1. Participant's Overview
    • 9.9.2.2. Financial Performance
    • 9.9.2.3. Product Benchmarking
    • 9.9.2.4. Recent Developments
  • 9.9.3. LG Electronics
    • 9.9.3.1. Participant's Overview
    • 9.9.3.2. Financial Performance
    • 9.9.3.3. Product Benchmarking
    • 9.9.3.4. Recent Developments
  • 9.9.4. Panasonic Corporation
    • 9.9.4.1. Participant's Overview
    • 9.9.4.2. Financial Performance
    • 9.9.4.3. Product Benchmarking
    • 9.9.4.4. Recent Developments
  • 9.9.5. Samsung Electronics Co. Ltd.
    • 9.9.5.1. Participant's Overview
    • 9.9.5.2. Financial Performance
    • 9.9.5.3. Product Benchmarking
    • 9.9.5.4. Recent Developments
  • 9.9.6. Sansui Electric Co., Ltd.
    • 9.9.6.1. Participant's Overview
    • 9.9.6.2. Financial Performance
    • 9.9.6.3. Product Benchmarking
    • 9.9.6.4. Recent Developments
  • 9.9.7. Sony Corporation
    • 9.9.7.1. Participant's Overview
    • 9.9.7.2. Financial Performance
    • 9.9.7.3. Product Benchmarking
    • 9.9.7.4. Recent Developments
  • 9.9.8. TCL Electronics Holdings Limited
    • 9.9.8.1. Participant's Overview
    • 9.9.8.2. Financial Performance
    • 9.9.8.3. Product Benchmarking
    • 9.9.8.4. Recent Developments
  • 9.9.9. Toshiba Visual Solutions (TVS Regza Corporation)
    • 9.9.9.1. Participant's Overview
    • 9.9.9.2. Financial Performance
    • 9.9.9.3. Product Benchmarking
    • 9.9.9.4. Recent Developments
  • 9.9.10. Hisense International
    • 9.9.10.1. Participant's Overview
    • 9.9.10.2. Financial Performance
    • 9.9.10.3. Product Benchmarking
    • 9.9.10.4. Recent Developments
  • 9.9.11. Koninklijke Philips N.V
    • 9.9.11.1. Participant's Overview
    • 9.9.11.2. Financial Performance
    • 9.9.11.3. Product Benchmarking
    • 9.9.11.4. Recent Developments