インドのスマートテレビ市場：ディスプレイタイプ別、スクリーンタイプ別、画面サイズ別、解像度別、エンドユーザー別、価格帯別、流通チャネル別、地域別、機会、予測、2019年～2033年

インドのスマートTVの市場規模は、2026年～2033年の予測期間中に6.93％のCAGRで拡大し、2025年の63億3,000万米ドルから2033年には108億2,000万米ドルに成長すると予測されています。この成長を支えているのは、インドのインターネット普及率の急上昇と、スムーズな高画質ストリーミングをサポートする5Gネットワークの展開です。このデジタル変革は、コンテンツ消費に対する大きな需要を生み出し、Disney+Hotstar、Netflix、Amazon Prime VideoなどのOTTプラットフォームや、YouTubeやJioCinemaの無料コンテンツの暴走によって、さらに牽引されています。

市場では、各ブランドが手頃な価格でスマートテレビを提供しているため、市場は大幅に民主化され、より多くの人々がスマートテレビの消費者となっています。PLI制度のようなインド政府の国産化促進策による財政支援によって製造コストが下がり、輸入への依存度が低くなったことが、これをさらに後押ししています。消費者の嗜好の変化も大きく寄与しており、視聴者は従来のケーブル/DTHからオンデマンド・ストリーミングへとますます移行し、別個の機器ではなく、内蔵アプリを備えたスマートテレビを選ぶようになっています。また、技術の開発により、4K、QLED、音声対応AIアシスタントなどのプレミアム製品が手頃な価格帯で提供されるようになっています。一方、可処分所得が増加しているインドの中間層は、特に祝祭シーズンのセールにおいて、熱狂的な購買意欲を刺激しています。簡単な融資スキームやゼロコストEMIを備えたeコマースの成長、インターネット接続が強化された地方市場への成長も、普及をさらに後押ししています。これらの強力な促進要因が相俟って、インドのスマートTV市場は今後も力強い成長を続けると思われます。

例えば、2024年6月、Infinix Mobility LimitedはInfinix 32Y1 PlusスマートTVを発売しました。この新モデルは、最大250nitsの明るさを提供する32インチのLEDディスプレイと、Dolby Audioステレオスピーカーによる16Wのオーディオ出力を誇っています。

当レポートでは、インドのスマートテレビ市場について調査し、市場の概要とともに、ディスプレイタイプ別、スクリーンタイプ別、画面サイズ別、解像度別、エンドユーザー別、価格帯別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 米国の関税の影響

第3章 調査手法

第4章 エグゼクティブサマリー

第5章 お客様の声

第6章 インドのスマートテレビ市場の見通し、2019年～2033年

• 市場規模分析と予測
• 市場シェア分析と予測
  • ディスプレイタイプ別
    • LED
    • QLED
    • 有機EL
    • その他
  • スクリーンタイプ別
    • 曲面
    • フラット
  • 画面サイズ別
    • 32インチ未満
    • 32インチ～45インチ
    • 46インチ～55インチ
    • 55インチ～65インチ
    • 65インチ以上
  • 解像度別
    • HD
    • フルHD
    • 4K UHD
    • 8K
  • エンドユーザー別
    • 住宅
    • 商業
  • 価格帯別
    • 低価格帯
    • 中価格帯
    • 高価格帯
  • 流通チャネル別
    • マルチブランドアウトレット
    • スーパーマーケット/ハイパーマーケット
    • 専門店
    • オンライン
    • その他
  • 地域別
    • 北部
    • 南部
    • 西部と中央部
    • 東部
  • 企業別市場シェア分析（上位5社およびその他- 金額ベース、2025年）
• 2025年の市場マップ分析

第7章 需要供給分析

第8章 輸出入の分析

第9章 バリューチェーン分析

第10章 ポーターのファイブフォース分析

第11章 PESTLE分析

第12章 価格分析

第13章 市場力学

• 市場の促進要因
• 市場の課題

第14章 市場動向と発展

第15章 政策と規制状況

第16章 ケーススタディ

第17章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 参入企業トップ5のSWOT分析
• 市場の主要企業トップ10の情勢
  • Samsung India Electronics Pvt. Ltd.
  • LG Electronics India Limited
  • Xiaomi Technology India Private Limited
  • OnePlus India Technology Pvt. Ltd.
  • Sony India Private Limited
  • Hisense India Private Limited
  • TCL India Holdings Private Limited
  • Panasonic Life Solutions India Pvt. Ltd.
  • Haier Appliances India Pvt Ltd
  • VU Technologies Private Limited

第18章 戦略的提言

第19章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Smart TV Market, By Value, In USD Billion, FY2019-FY2033F
• Figure 2. India Smart TV Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Smart TV Market Share (%), By Display Type, FY2019-FY2033F
• Figure 4. India Smart TV Market Share (%), By Screen Type, FY2019-FY2033F
• Figure 5. India Smart TV Market Share (%), By Screen Size, FY2019-FY2033F
• Figure 6. India Smart TV Market Share (%), By Resolution, FY2019-FY2033F
• Figure 7. India Smart TV Market Share (%), By End-user, FY2019-FY2033F
• Figure 8. India Smart TV Market Share (%), By Price Range, FY2019-FY2033F
• Figure 9. India Smart TV Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 10. India Smart TV Market Share (%), By Region, FY2019-FY2033F
• Figure 11. By Display Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 12. By Screen Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 13. By Screen Size Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 14. By Resolution Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 15. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 16. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 17. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 18. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025

India smart TV market is projected to witness a CAGR of 6.93% during the forecast period FY2026-FY2033, growing from USD 6.33 billion in FY2025 to USD 10.82 billion in FY2033F owing to rising incomes, affordable brands, better technology, and digital content demand fueling sales. Underpinning this growth is India's fast-growing internet penetration, combined with the deployment of 5G networks that support smooth high-quality streaming. This digital transformation has generated a massive demand for content consumption, further driven by the runaway growth of OTT platforms such as Disney+ Hotstar, Netflix, and Amazon Prime Video, as well as free content on YouTube and JioCinema.

The market has been significantly democratized due to the affordable smart TV presence from brands in the market, and thus more people are becoming smart TV consumers. The financial support of Indian government initiatives favoring local production, such as the PLI scheme, that has brought the cost of manufacture down and lesser dependence on import has further supplemented this. Evolving consumer tastes are also contributing significantly, with audiences increasingly moving away from traditional cable/DTH to on-demand streaming, opting for smart TVs with in-built apps rather than separate devices. Developments in technology have also brought premium offerings such as 4K, QLED, and voice-enabled AI assistants within affordable price points, while the Indian middle class growing with greater disposable incomes is fueling aspirational buying, particularly during festive season sales. The e-commerce growth, with easy financing schemes and zero-cost EMIs, and the growth into rural markets with enhanced internet connectivity, has further driven adoption. With these strong drivers acting in concert, the Indian smart TV market is well set for continued strong growth in the years to come.

For instance, in June 2024, Infinix Mobility Limited rolled out Infinix 32Y1 Plus smart TV. This new model boasts a 32-inch LED display that offers a brightness of up to 250 nits, along with a solid 16W audio output powered by its Dolby Audio stereo speakers.

Growing Internet Penetration Driving the India Smart TV Market

India's ever-growing base of internet users has proven to be a key driver for the explosive growth of the smart TV space. With the launch of 5G networks nationwide, faster and more stable connectivity is revolutionizing viewing habits when it comes to entertainment, with viewers increasingly opting out of conventional cable television in favor of streaming services such as Netflix, Disney+ Hotstar, and Amazon Prime Video. This rush for digital content demand has turned smart TVs into a must-have household appliance, especially as they provide convenient access to OTT platforms, YouTube, and gaming without any extra hardware. Smart TVs' affordability, with the price of entry-level ones going down, has driven adoption further, especially among first-time customers in tier 2 and tier 3 cities. In addition, growth in regional language content and bundled data plans by telecommunication companies such as Jio and Airtel has brought the market out of urban cities. With deepening internet penetration anticipated, India's smart TV market is likely to experience growth on a continued basis, as digital consumption picks up, the cost comes down, and entertainment and connectivity come together.

For instance, in April 2025, Circuit House Technologies unvieled two exciting Smart TV lineups under its fresh consumer brand, Lumio. Their top-tier models, the Lumio Vision 9 with cutting-edge QD-Mini LED technology, and the Lumio Vision 7, which boasts QLED power, are set to offer the fastest performance available on the market.

Affordable Smart TVs Driving the India Smart TV Market

The Indian smart TV industry is witnessing a revolutionary shift, driven by the growing availability of affordable, high-quality smart TVs at prices as low as USD 69.73 - 174.33. Companies have disrupted the market by providing feature-rich smart TVs with 4K resolution, Android TV, and voice assistants at mindboggling prices, bringing cutting-edge technology within reach of millions of first-time consumers. This affordability trend has been spurred by domestic production under the government's PLI scheme, lowering costs of production and import reliance. Increased demand from price-conscious consumers in rural cities, who earlier used non-smart TVs or streaming sticks. Online platforms such as Flipkart and Amazon have also driven adoption through festive sales, no-cost EMIs, and online-only models, making high-end features affordable for price-sensitive buyers. With competition heating up and prices falling further, budget smart TVs are no longer a luxury but a mass phenomenon, transforming the way India watches, streams, and connects.

For instance, in February 2025, Reliance Jio Infocomm. Ltd. rolled out JioTele OS, designed specifically for budget-friendly smart TVs in India. The main aim is to cater to the distinct preferences of Indian viewers, with more than 35 million households connected to TVs that aspire for digital entertainment, without paying a premium for it.

QLED is Dominating the Growth of the Market

The Indian market for smart TVs is experiencing a revolution with QLED screens gaining rapid prominence driven by the desire among consumers for enhanced picture quality within affordable price segments. As more brands are increasingly broadening their QLED range, premium technology will increase further. QLED is growing in popularity because of its brighter colors, improved brightness (1000+ nits), and improved energy efficiency over traditional LEDs all now on offer at more affordable prices. Technology has also emerged as an upper-end shoppers' sweet spot for cinematic offerings without the heavy price tag of OLED, especially with OTT platforms such as Netflix and Prime Video increasingly hosting 4K HDR content. With Indian customers increasingly valuing display quality in their movie watching, gaming, and sports streaming, QLED is set to become the new mainstream norm, transforming the upper-end segment of India's rapidly growing smart TV market.

For instance, in February 2025, INFINIX MOBILITY LIMITED launched a 40-inch QLED Smart TV. Infinix 40Y1V features a 40-inch FHD + QLED display, offering an incredible visual experience with rich colors and darker blacks.

Future Market Scenario (FY2026 - FY2033F)

Growing popularity of streaming services such as Netflix and Amazon Prime will boost demand for smart TVs and high-resolution displays.

Manufacturers are focusing on developing high-resolution TVs with 4K and 8K technology to meet consumer demands for superior picture quality.

High demand for regional and local language content will drive viewership and market growth.

Key Players Landscape and Outlook

The outlook for the Indian smart TV market is promising, with expectations of significant growth over the next few years. This growth will be driven by factors such as increasing disposable income, the proliferation of OTT services, and technological advancements such as AI and voice control. Key trends include the increasing adoption of 4K UHD TVs, integration with smart home devices, and the rise in AI and voice control features. However, the market faces challenges such as muted consumer demand, particularly for smaller screens, which has led to a decline in shipments. Additionally, rising raw material costs may reduce promotional offers and increase prices, affecting short-term growth. Despite these challenges, the long-term outlook remains positive, driven by technological advancements and consumer preferences for premium viewing experiences.

For instance, in April 2025, Xiaomi Technology India Private Limited rolled out its latest Xiaomi X Pro QLED (2025) series. This new lineup of smart TVs boasts stunning QLED displays with a crisp 4K resolution. It is offered in 43-inch, 55-inch, and 65-inch display sizes, these smart TVs come packed with MagiQ technology, which is designed to enhance color vibrancy. They also feature Xiaomi's Vivid Picture Engine and support HDR10+ and Dolby Vision, ensuring a better experience.

Table of Contents

1. Project Scope and Definitions

2. Impact of U.S. Tariffs

3. Research Methodology

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. India Smart TV Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Display Type
    • 6.2.1.1. LED
    • 6.2.1.2. QLED
    • 6.2.1.3. OLED
    • 6.2.1.4. Others
  • 6.2.2. By Screen Type
    • 6.2.2.1. Curved
    • 6.2.2.2. Flat
  • 6.2.3. By Screen Size
    • 6.2.3.1. Less Than 32"
    • 6.2.3.2. 32" - 45"
    • 6.2.3.3. 46" - 55"
    • 6.2.3.4. 55" - 65"
    • 6.2.3.5. Above 65"
  • 6.2.4. By Resolution
    • 6.2.4.1. HD TV
    • 6.2.4.2. Full HD
    • 6.2.4.3. 4K UHD TV
    • 6.2.4.4. 8K TV
  • 6.2.5. By End-user
    • 6.2.5.1. Residential
    • 6.2.5.2. Commercial
  • 6.2.6. By Price Range
    • 6.2.6.1. Economy
    • 6.2.6.2. Mid-Range
    • 6.2.6.3. Premium
  • 6.2.7. By Distribution Channel
    • 6.2.7.1. Multi-Branded Outlets
    • 6.2.7.2. Supermarkets/Hypermarkets
    • 6.2.7.3. Specialty Stores
    • 6.2.7.4. Online
    • 6.2.7.5. Others
  • 6.2.8. By Region
    • 6.2.8.1. North
    • 6.2.8.2. South
    • 6.2.8.3. West and Central
    • 6.2.8.4. East
  • 6.2.9. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Display Type
  • 6.3.2. By Screen Type
  • 6.3.3. By Screen Size
  • 6.3.4. By Resolution
  • 6.3.5. By End-user
  • 6.3.6. By Price Range
  • 6.3.7. By Distribution Channel
  • 6.3.8. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Policy & Regulatory Landscape

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Samsung India Electronics Pvt. Ltd.
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.3.2. LG Electronics India Limited
  • 17.3.3. Xiaomi Technology India Private Limited
  • 17.3.4. OnePlus India Technology Pvt. Ltd.
  • 17.3.5. Sony India Private Limited
  • 17.3.6. Hisense India Private Limited
  • 17.3.7. TCL India Holdings Private Limited
  • 17.3.8. Panasonic Life Solutions India Pvt. Ltd.
  • 17.3.9. Haier Appliances India Pvt Ltd
  • 17.3.10. VU Technologies Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer