スマートテレビ市場規模、シェア、成長分析、解像度別、テクノロジー別、オペレーティングシステム別、画面サイズ別、画面形状別、流通チャネル別、地域別 - 産業別予測、2024～2031年

スマートテレビの世界市場規模は、2022年に1,970億米ドルと評価され、2023年の2,191億米ドルから2031年には5,243億米ドルに成長し、予測期間（2024年～2031年）のCAGRは11.5％で成長する見通しです。

世界のスマートテレビ市場は、主にオーバーザトップ（OTT）サービスの魅力の高まりによって力強い成長を遂げています。コンテンツ制作者は常に革新を続け、Amazon Prime、Netflix、Disney Plusのような主要プラットフォームと独占的パートナーシップを結んでおり、スマートテレビ向けの専用アプリケーションの開発につながっています。音声コマンド、スクリーンミラーリング、ビデオ通話などの主要機能は、ユーザーエンゲージメントを高め、シームレスなストリーミング体験を促進します。サムスンやLGのようなメーカーは、テレビから直接アプリケーションのダウンロードやストリーミングをサポートする独自のオペレーティングシステムを統合することで、この動向に対応しています。インタラクティブな教育ツールの統合と、普及価格帯からハイエンドモデルまで多様な製品レンジにより、スマートテレビは身近な存在であり続け、競争の激しいマーケットでより多くの消費者層を獲得しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーター分析と影響
  • 競争企業間の敵対関係
  • 代替品の脅威
  • 買い手の交渉力
  • 新規参入業者の脅威
  • 供給企業の交渉力

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2023年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術の進歩
• 規制情勢
• ケーススタディ
• 顧客と購買基準の分析
• 貿易分析

スマートテレビ市場規模：解像度別

• 市場概要
• 4K UHD TV
• HDTV
• Full HD TV
• 8K TV

スマートテレビ市場規模：テクノロジー別

• 市場概要
• OLED
• QLED
• LED
• その他

スマートテレビ市場規模：オペレーティングシステム別

• 市場概要
• Android TV
• Tizen
• Web OS
• Roku
• その他

スマートテレビ市場規模：画面サイズ別

• 市場概要
• 32インチ以下
• 32～45インチ
• 46～55インチ
• 56～65インチ
• 65インチ以上

スマートテレビ市場規模：画面形状別

• 市場概要
• フラット
• カーブ

スマートテレビ市場規模：流通チャネル別

• 市場概要
• オンライン
• オフライン

スマートテレビ市場規模：地域別

• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • スペイン
  • フランス
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2023年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2021-2023）

主要企業プロファイル

• Samsung Electronics
• LG Electronics
• Sony Corporation
• Panasonic Corporation
• Hisense
• TCL
• Xiaomi
• Vizio
• Sharp Corporation
• Toshiba Visual Solutions
• Skyworth
• ChangHong
• Konka Group
• Haier
• Philips（Koninklijke Philips N.V.）
• Hitachi
• Vestel
• LeEco（Letv）
• Funai Electric
• Sanyo

結論と推奨事項

Global Smart TV Market size was valued at USD 197 billion in 2022 and is poised to grow from USD 219.1 billion in 2023 to USD 524.3 billion by 2031, growing at a CAGR of 11.5% in the forecast period (2024-2031).

The global Smart TV market is experiencing robust growth, primarily driven by the rising appeal of over-the-top (OTT) services. Content creators are consistently innovating and forging exclusive partnerships with major platforms like Amazon Prime, Netflix, and Disney Plus, leading to the development of specialized applications for smart TVs. Key features such as voice commands, screen mirroring, and video calling enhance user engagement and facilitate seamless streaming experiences. Manufacturers like Samsung and LG are responding to this trend by integrating proprietary operating systems that support downloading and streaming applications directly from the TV. The integration of interactive educational tools and a diverse product range-from budget to high-end models-ensures smart TVs remain accessible, capturing a larger consumer base in a competitive marketplace.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Smart Tv market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Smart Tv Market Segmental Analysis

Global Smart TV Market is segmented by Resolution, Technology, Operating System, Screen Size, Screen Shape, Distribution Channel and region. Based on Resolution, the market is segmented into4K UHD TV, HDTV, Full HD TV, 8K TV. Based on Technology, the market is segmented into OLED, QLED, LED, Others. Based on Operating System, the market is segmented into Android TV, Tizen, WebOS, Roku, Other. Based on Screen Size, the market is segmented into Below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, above 65 inches. Based on Screen Shape, the market is segmented into Flat, Curved. Based on Distribution Channel, the market is segmented into Online, Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Smart Tv Market

A key factor driving the growth of the Global Smart TV market is the rising popularity of over-the-top (OTT) content services. As a variety of content creators consistently produce fresh and diverse programming to meet audience preferences, prominent streaming platforms like Amazon Prime, Netflix, and Disney Plus have tailored applications specifically for smart TVs. Additionally, the innovative features provided by smart TVs-including voice commands, screen mirroring, and video calling-enhance the overall viewing experience, making it more engaging and interactive. This combination of rich content offerings and advanced technological capabilities significantly boosts consumer demand for smart TVs as essential entertainment devices.

Restraints in the Global Smart Tv Market

The global Smart TV market faces several significant restraints that hinder its growth potential. Foremost among these is the fierce competition among manufacturers and streaming platforms, which has resulted in heightened pricing pressures and diminishing profit margins for producers. The proliferation of over-the-top (OTT) streaming services has further fragmented the market, leaving consumers overwhelmed and uncertain about their subscription choices. Additionally, the rapid advancement of technology encourages consumers to postpone buying decisions, waiting for the latest and more advanced models. Collectively, these factors present substantial challenges that impede the sustained expansion of the Smart TV market.

Market Trends of the Global Smart Tv Market

The Global Smart TV market is witnessing a significant trend with the increasing integration of artificial intelligence (AI) and smart assistants into television systems. This evolution is marked by the prevalence of AI-enhanced features and voice-activated virtual assistants, such as Amazon Alexa and Google Assistant, which offer users unparalleled convenience and control over their viewing experience. These innovations facilitate tasks like content searching, channel switching, and settings adjustments through simple voice commands, while also allowing interaction with other smart home devices. As a result, AI integration not only enriches user engagement and personalizes content recommendations but also drives further technological advancements in the smart TV landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Trade Analysis

Global Smart TV Market Size by Resolution & CAGR (2024-2031)

• Market Overview
• 4K UHD TV
• HDTV
• Full HD TV
• 8K TV

Global Smart TV Market Size by Technology & CAGR (2024-2031)

• Market Overview
• OLED
• QLED
• LED
• Others

Global Smart TV Market Size by Operating System & CAGR (2024-2031)

• Market Overview
• Android TV
• Tizen
• WebOS
• Roku
• Other

Global Smart TV Market Size by Screen Size & CAGR (2024-2031)

• Market Overview
• Below 32 Inch
• 32 to 45 Inch
• 46 to 55 Inch
• 56 to 65 Inch
• Above 65 Inch

Global Smart TV Market Size by Screen Shape & CAGR (2024-2031)

• Market Overview
• Flat
• Curved

Global Smart TV Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Online
• Offline

Global Smart TV Market Size & CAGR (2024-2031)

• North America, (Resolution, Technology, Operating System, Screen Size, Screen Shape, Distribution Channel)
  • US
  • Canada
• Europe, (Resolution, Technology, Operating System, Screen Size, Screen Shape, Distribution Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Resolution, Technology, Operating System, Screen Size, Screen Shape, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Resolution, Technology, Operating System, Screen Size, Screen Shape, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Resolution, Technology, Operating System, Screen Size, Screen Shape, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Samsung Electronics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hisense
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TCL
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vizio
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toshiba Visual Solutions
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skyworth
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ChangHong
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Konka Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Koninklijke Philips N.V.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hitachi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vestel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LeEco (Letv)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Funai Electric
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanyo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation