|
市場調査レポート
商品コード
1401023
朝食用シリアルの世界市場規模、シェア、産業動向分析レポート:製品タイプ別、流通チャネル別、地域別展望と予測、2023年~2030年Global Breakfast Cereal Market Size, Share & Industry Trends Analysis Report By Product Type (Ready-to-Eat, and Hot Cereals), By Distribution Channel (Supermarket, Convenience Stores, Online, and Others), By Regional Outlook and Forecast, 2023 - 2030 |
||||||
|
朝食用シリアルの世界市場規模、シェア、産業動向分析レポート:製品タイプ別、流通チャネル別、地域別展望と予測、2023年~2030年 |
出版日: 2023年12月21日
発行: KBV Research
ページ情報: 英文 269 Pages
納期: 即納可能
![]() |
朝食用シリアル市場規模は、予測期間中にCAGR 4.0%で成長し、2030年には503億米ドルに達すると予測されます。2022年の市場規模は4,100.2キロトンに達し、4.1%の成長を遂げています(2019-2022年)。
しかし、偽造品は正規品と同じ品質・安全基準を満たしていない可能性があります。消費者が知らずに偽造シリアルを購入すると、原料、製造工程、保管条件が規制基準を満たしていない可能性があるため、健康リスクにさらされる可能性があります。これらの製品は、定評と信頼のある朝食用シリアルブランドの評判を傷つける可能性があります。偽造シリアルで否定的な経験をした消費者は、劣った品質を本物のブランドと結びつけ、信頼と忠誠心の喪失につながるかもしれないです。したがって、上記の側面は、今後数年間の市場成長の妨げになると思われます。
製品タイプの展望
製品タイプ別に見ると、市場は即席シリアルとホットシリアルに区分されます。ホットシリアル・セグメントは、2022年の市場でかなりの収益シェアを獲得しました。ホットシリアルはその栄養価の高さで知られ、食物繊維、ビタミン、ミネラルなどの重要な栄養素を提供しています。一部のホット・シリアルは、栄養価を高めるために濃縮または強化されており、バランスの取れた健康的な朝食を求める消費者にアピールしています。全粒穀物や古代穀物への注目は、特にオーツ麦、キヌア、その他の穀物を使用した多くの種類が栄養価が高く健康的であると認識され、ホットシリアルに恩恵をもたらしています。
流通チャネルの展望
流通チャネル別に見ると、市場はスーパーマーケット、コンビニエンスストア、オンライン、その他に細分化されます。2022年には、スーパーマーケット・セグメントが市場で最も高い売上シェアを占めました。スーパーマーケットとハイパーマーケットでは、さまざまなブランド、フレーバー、タイプ、配合を含むさまざまな朝食用シリアルを提供しています。消費者は、伝統的な選択肢や、グルテンフリー、オーガニック、低糖質シリアルなど、特定の食事要件や選択肢に対応した選択肢を見つけることができます。スーパーマーケットでは、特に季節のセールや新学期、販促イベントなどの期間中、朝食用シリアルのキャンペーンや割引を頻繁に実施しています。このような割引には、1個買うと1個無料になるキャンペーン、値下げ、セット販売などが含まれます。
地域別展望
地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAで分析されます。アジア太平洋地域は2022年の市場で顕著な収益シェアを記録しました。日本、中国、インドなどの国々における加工食品需要の増加が、業界の拡大を大きく後押ししています。消費者が世界中で遭遇する多様な健康上の懸念に対応して、食生活パターンが進化しています。個人の間の動向は、より栄養価の高い食品を摂取することです。その結果、朝食用シリアルの消費は世界中で増加しています。
The Global Breakfast Cereal Market size is expected to reach $50.3 billion by 2030, rising at a market growth of 4.0% CAGR during the forecast period. In the year 2022, the market attained a volume of 4,100.2 kilo tonnes experiencing a growth of 4.1% (2019-2022).
According to the US Bureau of Labor Statistics, In September 2023, the total number of employments in the United States was 161,222,000. Families with working members may prioritize quick and easy breakfast options, and breakfast cereals fit this category. Consequently, the North America region would generate a revenue of 13,970.3 million by 2022. Moreover, cereal makers are also implementing innovative strategies to increase consumption in North America to maintain customer interest in the category. Some of the factors affecting the market are rise in the number of health-conscious consumers, growing consumer demand for convenience food, and availability of counterfeit products.
Health-conscious consumers often seek nutrient-dense foods. This has led to an increased demand for breakfast cereals strengthened with essential vitamins and minerals, providing a suitable way for individuals to meet their nutritional needs. Concerns about excessive sugar intake have led health-conscious consumers to seek cereals with reduced sugar content. These may include cereals with higher protein content or those marketed as part of a balanced diet for weight control. Thus, the above factors will expand market growth. Moreover, Convenience is a crucial driver for the popularity of breakfast cereals. They offer a quick and easy-to-prepare breakfast option, requiring minimal time and effort. Consumers can pour cereal into a bowl, add milk, and have a ready-to-eat meal. Modern lifestyles are often fast-paced, and many consumers, especially those with busy schedules, seek convenient meal options. Therefore, the aspects mentioned above are expected to drive market growth.
However, Counterfeit products may not adhere to the same quality and safety standards as genuine products. Consumers unknowingly purchasing counterfeit cereals may be exposed to health risks, as the ingredients, production processes, and storage conditions may not meet regulatory standards. These products can damage the reputation of well-established and trusted breakfast cereal brands. Consumers with a negative experience with counterfeit cereals may associate the inferior quality with the genuine brand, leading to a failure of trust and loyalty. Hence, the above aspects will hamper the market growth in the coming years.
Product Type Outlook
On the basis of product type, the market is segmented into ready-to-eat and hot cereals. The hot cereals segment acquired a substantial revenue share in the market in 2022. Hot cereals are known for their nutritional value, providing vital nutrients such as fiber, vitamins, and minerals. Some hot cereals are enriched or fortified to enhance their nutritional content, appealing to consumers seeking a balanced and wholesome breakfast. The focus on whole grains and ancient grains has benefited hot cereals, as many varieties, particularly those made with oats, quinoa, and other grains, are perceived as nutritious and wholesome.
Distribution Channel Outlook
Based on distribution channel, the market is fragmented into supermarkets, convenience stores, online, and others. In 2022, the supermarket segment held the highest revenue share in the market. Supermarkets and hypermarkets offer various breakfast cereals, including different brands, flavors, types, and formulations. Consumers can find traditional options and those catering to specific dietary requirements or choices, such as gluten-free, organic, or low-sugar cereals. Supermarkets frequently run promotions and discounts on breakfast cereals, especially during seasonal sales, back-to-school periods, or promotional events. These discounts may include buy-one-get-one-free offers, price reductions, or bundled deals.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region recorded a remarkable revenue share in the market in 2022. Increasing demand for processed foods in nations including Japan, China, and India, among others, propels the expansion of the industry substantially. Dietary patterns have evolved in response to the diverse array of health concerns that consumers encounter worldwide. The trend among individuals is to consume more nutritious foods. Consequently, breakfast cereal consumption is increasing worldwide.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Kellogg Company, General Mills Inc., Nestle S.A., PepsiCo, Inc., Archer Daniels Midland Company, B&G Foods, Inc., Bob's Red Mill Natural Foods, Inc., Post Holdings, Inc. (Attune Foods LLC), Alara Wholefoods Ltd., Bagrrys India Ltd.
Strategies Deployed in Breakfast Cereal Market
Oct-2023: Quaker Oats Co., a PepsiCo subsidiary, introduced Quaker Chewy Granola, its first cereal under the Quaker Chewy brand. With 5 grams of protein per serving and no artificial colors, preservatives, or Flavors, it provided a delicious and nutritious breakfast option for families.
Oct-2023: Bob's Red Mill Natural Foods, Inc. launched protein oats, crafted from whole grain rolled oats with up to 60% more protein than regular oats. These oats, grown from a high-protein variety without added powder, are gluten-free and non-GMO, suitable for various meals and snacks.
Jul-2023: General Mills Inc. enhanced its breakfast portfolio by doubling the Vitamin D content in family-favourite cereals like Cinnamon Toast Crunch and Cheerios to 20% of the Daily Value. The initiative aimed to remind parents of the cherished nutritional quality of Big G cereals and their ongoing commitment to providing nutritious options for families.
Jun-2023: Kellogg India and Hershey India partnered to introduce Kellogg's Hershey's Chocos amid Kellogg's goal to double its Indian business in the coming years. The collaboration combined Hershey's chocolate expertise with Kellogg's cereal craftsmanship, reflecting a joint commitment to innovation and providing an opportunity to expand the brand into new usage occasions.
Jun-2023: Nestle Breakfast Cereals launched KOKO KRUNCH Millet-Jowar and MUNCH Breakfast Cereals in India, offering variety. KOKO KRUNCH Millet-Jowar includes local grains like Jowar, while MUNCH comprises whole grain wheat flour, rice, and corn, providing a crunchy morning start.
Jan-2023: General Mills Inc. introduced the Minis Breakfast Bundle alongside the nationwide launch of its Minis cereal. This bundle featured miniature versions of Cinnamon Toast Crunch, Trix, and REESE'S PUFFS, complete with tiny kitchen items for creative breakfast cooking. The launch included a Cinnamon Toast Crunch Mini Fridge, Trix Mini Utensil Set, and a REESE'S PUFFS Mini Muffin Mold for making mini cereal muffins.
Jan-2023: Post Consumer Brands, a subsidiary of Post Holdings, Inc., joined Disney's 100 Years of Wonder celebration, launching limited-edition offerings-a unique themed fruity cereal, a new confetti cake-flavoured cereal, and a special edition collector's item. The confetti cake cereal had evolving packaging throughout the year, showcasing various Disney and Pixar characters.
Mar-2021: Bob's Red Mill Natural Foods, Inc. launched gluten-free, single-serve instant oatmeal in three Flavors: Brown Sugar & Maple, Apple Pieces & Cinnamon, and Classic. These packets offered a cleaner nutritional profile, lower sugar content, and quick preparation with whole grain oats and flaxseed meal. Each package included eight servings, ready in minutes.
Market Segments covered in the Report:
By Product Type (Volume, Kilo Tonnes, USD Billion, 2019-2030)
By Distribution Channel (Volume, Kilo Tonnes, USD Billion, 2019-2030)
By Geography (Volume, Kilo Tonnes, USD Billion, 2019-2030)
Companies Profiled
Unique Offerings from KBV Research