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市場調査レポート
商品コード
1384747
eコマース包装の世界市場規模、シェア、産業動向分析レポート:製品タイプ別、材料別、用途別、地域別展望と予測、2023年~2030年Global E-Commerce Packaging Market Size, Share & Industry Trends Analysis Report By Product Type (Boxes, Protective Packaging, Labels, Mailers, Tapes, and Others), By Material, By Application, By Regional Outlook and Forecast, 2023 - 2030 |
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eコマース包装の世界市場規模、シェア、産業動向分析レポート:製品タイプ別、材料別、用途別、地域別展望と予測、2023年~2030年 |
出版日: 2023年10月31日
発行: KBV Research
ページ情報: 英文 302 Pages
納期: 即納可能
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eコマース包装市場規模は2030年までに1,327億米ドルに達すると予測され、予測期間中のCAGRは10.4%の市場成長率で上昇する見込みです。
KBVカーディナル・マトリックスに掲載された分析によると、モンディ社とインターナショナル・ペーパー社が同市場におけるトップランナーです。2023年9月、Mondi plcはVeeteeと提携し、英国初の紙ベースの乾燥米飯包装を発売しました。Amcor Plc、Rengo Co.Ltd.、Smurfit Kappa Group plcなどの企業が、この市場における主要なイノベーターです。
市場成長要因
オンラインショッピング需要の増加
商品やサービスの購入・販売にオンライン・プラットフォームを利用すること、すなわちeコマースは、近年劇的に急増しています。利便性、豊富な品揃え、自宅に居ながらにして買い物ができることなどが、消費者をオンライン・ショッピングに惹きつける主な要因となっています。この包装の成長に拍車をかけている最も大きな要因の一つは、消費者行動の変化です。より多くの消費者がオンライン・ショッピングを利用するにつれて、商品の配送と包装に対する期待は進化しています。消費者が求めるのは、効率的で安全、そして美観に優れ、ショッピング体験を向上させる包装です。eコマース事業者は、信頼とロイヤルティを築くために、こうした期待に応えることの重要性を認識しています。eコマースが提供する利便性、アクセシビリティ、豊富な商品バリエーションに後押しされたオンライン・ショッピングへの需要の高まりが、市場成長の原動力となっています。
ソーシャルメディアによる影響力の拡大
ソーシャルメディア・プラットフォームは、eコマース事業者が商品を紹介し、ブランド認知を高め、ストーリーを伝えることを可能にします。ソーシャルメディア上で非常に共有しやすい開封体験は、eコマースマーケティングに欠かせないものとなっています。消費者はしばしば、開封の瞬間を画像や動画で記録します。視覚に訴え、デザイン性に優れ、開封体験を高めるeコマースのパッケージは、ソーシャル・プラットフォームでシェアされる可能性が高いです。ソーシャルメディアの影響力の拡大に伴い、市場は大きな成長を遂げています。
市場抑制要因
適切なリサイクル施設の未整備
eコマース包装に使用される素材は多様であるため、素材ごとに異なるリサイクル・プロセスが必要となり、リサイクルがより複雑でコスト高になる可能性があります。プラスチック包装は耐久性や汎用性など様々な利点がある一方で、環境への影響が懸念されています。プラスチック包装用の適切なリサイクル施設が限られているため、プラスチック廃棄物の効率的で責任ある処分が妨げられています。これは埋め立て地へのプラスチックの蓄積を助長し、環境への脅威となっています。プラスチックリサイクルのインフラが整っていないことが、包装市場の大きな抑制要因となっています。
製品タイプの展望
製品タイプ別に見ると、市場は箱、メーラー、テープ、保護包装、ラベル、その他に分類されます。2022年の市場では、メーラー部門がかなりの収益シェアを占めています。メーラーは平らで、保管や輸送の際に場所を取らないです。これは特に倉庫や大量出荷時に有利です。メーラーは様々なサイズや形式があり、様々な製品に適しています。輸送中の損傷を防ぎ、返品の可能性を減らすのに役立ちます。多くのメーラーは耐水性または撥水性を備えており、特に配送中に雨や湿気にさらされた場合に、製品をさらに保護します。
材料の展望
材料によって、市場は段ボール、紙・板紙、プラスチック、その他に分類されます。紙・板紙セグメントは、2022年の市場でかなりの収益シェアを獲得しました。紙・板紙材料は再生可能で生分解性があるため、環境に優しい選択肢となります。消費者やeコマース企業が環境フットプリントを意識するようになるにつれ、紙ベースのソリューションを含む持続可能な包装材料への需要が高まっています。eコマース企業は、紙ベースのパッケージングを使用することで、環境に対する責任へのコミットメントを示すことができます。
用途別展望
用途別に見ると、市場は電子機器、飲食品、ファッション、化粧品、家具、その他に分けられます。飲食品セグメントは2022年の市場で大きな収益シェアを獲得しました。飲食品セグメントは、製品の鮮度と品質を確保することに高い優先順位を置いています。断熱包装、真空密封袋、改ざん防止シールなどの効果的な包装ソリューションは、輸送中の製品の完全性を維持するために極めて重要です。包装における持続可能性への動向は、飲食品分野で広まっています。
地域別展望
地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAで分析されます。2022年には、アジア太平洋地域が最も高い収益シェアを獲得して市場をリードしました。同地域は、モバイルインターネット利用の増加とライフスタイルの変化により、予測期間中に急成長が見込まれます。アジア人は都市型のライフスタイルに移行しており、仕事中心の文化に従事しているため、個人的な時間が不足しています。そのため、消費者は徐々にeコマース・プラットフォームでの買い物にシフトしています。このように、アジア太平洋地域におけるeコマースへの依存度の高まりは、出荷資材の需要に伴っています。
The Global E-Commerce Packaging Market size is expected to reach $132.7 billion by 2030, rising at a market growth of 10.4% CAGR during the forecast period.
The labels serve multifaceted purposes, from conveying essential product information and branding details to ensuring smooth logistics and supply chain management. Thus, the Labels segment would account for nearly 16% of the total market share by 2030. They facilitate seamless tracking and identification, enhancing operational efficiency and customer experience. Furthermore, labels in the packaging often incorporate innovative technologies such as QR codes and RFID tags, enabling real-time inventory management and authentication processes. As a result, labels stand out as indispensable components, ensuring both functionality and consumer engagement in the ever-expanding E-Commerce sector.
The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In March, 2022, Berry Global partnered with Koa, to reveal body care bottles and closures made from recycled plastic. Moreover, In June, 2022, DS Smith joined hands with Spadel, to release a new 5-litre package, this octagonal container would composed of cardboard and a plastic bag with a flexible inner lining, providing enough space for five liters of liquid.
Based on the Analysis presented in the KBV Cardinal matrix; Mondi Plc and The International Paper Company are the forerunners in the Market. In September, 2023, Mondi plc collaborated with Veetee, to release the first paper-based packaging for dry rice in the UK. Companies such as Amcor Plc, Rengo Co., Ltd. and Smurfit Kappa Group plc are some of the key innovators in the Market.
Market Growth Factors
Increasing demand for online shopping
The use of online platforms for purchasing and selling products and services, or e-commerce, has surged dramatically in recent years. Convenience, an extensive product selection, and the ability to shop from the comfort of one's home are key factors attracting consumers to online shopping. One of the most significant factors fueling the growth of this packaging is the shift in consumer behavior. Product delivery and packaging expectations have evolved as more consumers embrace online shopping. They seek efficient, secure, and aesthetically pleasing packaging that enhances the shopping experience. E-commerce businesses have recognized the importance of meeting these expectations to build trust and loyalty. The increasing demand for online shopping, driven by the convenience, accessibility, and extensive product variety offered by e-commerce, is a driving force behind the growth of the market.
Expansion of social media influence
Social media platforms allow e-commerce businesses to showcase their products, build brand recognition, and tell their story. The unboxing experience, which is highly shareable on social media, has become vital to e-commerce marketing. Consumers often document their unboxing moments through images and videos. E-commerce packaging that is visually appealing, well-designed, and enhances the unboxing experience is more likely to be shared on social platforms. With the rising expansion of social media influence, the market is witnessing significant growth.
Market Restraining Factors
Unavailability of proper recycling facilities
The diversity of materials used in E-commerce packaging can make recycling more complex and costly, as different materials require different recycling processes. While plastic packaging offers various advantages, such as durability and versatility, its environmental impact has become a growing concern. The limited availability of proper recycling facilities for plastic packaging hinders the efficient and responsible disposal of plastic waste. This contributes to the accumulation of plastic in landfills and poses a threat to the environment. The lack of plastic recycling infrastructure poses a significant restraint in the market for the packaging.
Product Type Outlook
By product type, the market is categorized into boxes, mailers, tapes, protective packaging, labels, and others. The mailers segment covered a considerable revenue share in the market in 2022. Mailers are flat and take up less space during storage and transportation. This is especially advantageous in warehouses and during bulk shipments. Mailers are available in various sizes and formats, making them suitable for various products. They help prevent damage during transit and reduce the likelihood of returns. Many mailers are water-resistant or water-repellent, providing an added layer of protection for products, especially in case of exposure to rain or moisture during delivery.
Material Outlook
Based on material, the market is classified into corrugated boards, paper & paperboards, plastics, and others. The paper & paperboards segment acquired a substantial revenue share in the market in 2022. Paper and paperboard materials are renewable and biodegradable, making them environmentally friendly choices. As consumers and e-commerce businesses become more conscious of their environmental footprint, there's a growing demand for sustainable packaging materials, which include paper-based solutions. E-commerce companies can use paper-based packaging to demonstrate their commitment to environmental responsibility.
Application Outlook
On the basis of application, the market is divided into electronics, food & beverages, fashion, cosmetics, furniture, and others. The food & beverages segment garnered a significant revenue share in the market in 2022. The food and beverages segment places a high priority on ensuring the freshness and quality of products. Effective packaging solutions, including insulated packaging, vacuum-sealed bags, and tamper-evident seals, are crucial to maintaining product integrity during transit. The trend toward sustainability in packaging is prevalent in the food and beverages segment.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region led the market by generating the highest revenue share. The region is expected to witness rapid growth over the forecast period owing to increasing mobile internet usage and changing lifestyles. Asian are shifting towards urban lifestyles engaging in a more work-oriented culture leading to the scarcity of personal time. Therefore, consumers are gradually shifting toward e-commerce platforms for shopping. Thus, the increasing dependency on e-commerce in the Asia Pacific region is accompanying the demand for shipment materials.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Amcor Plc, Mondi Plc, The International Paper Company, DS Smith Plc., Rengo Co., Ltd., Sealed Air Corporation, Berry Global Group, Inc., CCL Industries Ltd., Sonoco Products Company and Smurfit Kappa Group plc
Recent Strategies Deployed in E-Commerce Packaging Market
Mergers & Acquisition
Oct-2023: Amcor plc took over Phoenix Flexibles Pvt Ltd., an Indian packaging company that offers flexible packaging solutions. Under this acquisition, both companies aimed to widen Amcor's capacity in the high-growth Indian market.
Feb-2023: Rengo Co. Ltd took over Nitto Danboru Co., Ltd., a manufacturer and packaging of corrugated board and boxes based in Okegawa-shi, Japan. Under this acquisition, both companies aimed to extend the corrugated packaging business.
Feb-2023: Sealed Air took over Liquibox, a manufacturer of Bag-in-Box sustainable fluids & liquids packaging. This acquisition aimed to accelerate SEE's fastest-increasing segment, the CRYOVAC brand Fluids & Liquids business. CRYOVAC technology, scale, and market access offer a significant source of synergies.
Feb-2022: Rengo Co. Ltd took over Hiropax Co., Ltd., a company that offers corrugated boxes, chemical, compressed air molded, and plastic vacuum-formed products. Under this acquisition, both companies aimed to expand selling multipurpose packaging products as a set.
Partnerships, Collaborations & Agreements
Sep-2023: Mondi plc collaborated with Veetee, a rice production company. Under this collaboration, both companies aimed to release the first paper-based packaging for dry rice in the UK.
Sep-2022: Mondi plc joined hands with Heiber + Schroder Maschinenbau GmbH, a rotary window patching, and tray forming machines producer. Under this collaboration, both companies aimed to launch eComPack, designed for medium to large-size eCommerce operations searching for efficiency and reliability.
Aug-2022: International Paper Company partnered with The Paper and Packaging Board, a commodity checkoff program overseen by the United States Department of Agriculture. Under this partnership, both companies aimed to encourage box manufacturers to work with brands and e-commerce customers to print informative consumer messaging on boxes to expand residential recycling rates.
Jun-2022: DS Smith joined hands with Spadel, a packaging production company. Under this collaboration, both companies aimed to release a new 5-litre package, this octagonal container would compose of cardboard and a plastic bag with a flexible inner lining, providing enough space for five liters of liquid.
Mar-2022: Berry Global partnered with Koa, an American franchise of privately owned campgrounds. This partnership aimed to reveal body care bottles and closures made from recycled plastic.
Mar-2021: Amcor plc joined hands with Alliance, an international non-profit organization partnering with government, environmental, and economic development NGOs and communities around the world. Under this collaboration, both companies aimed to reduce the use of plastic and promote the usage of recycled products & focus on waste management.
Product Launches and Product Expansions
Aug-2023: Amcor plc released AmFiber, a performance paper packaging. The launched product would meet the repulpability standards for curbside recycling, enabling brands to offer consumers more sustainable end-of-life outcomes for packaging.
Sep-2022: Rengo Co. Ltd released RENCUSHION PACK, a cushioning envelope made of corrugated board. The launched product would provide solutions to issues faced by e-commerce.
Jul-2022: International Paper Company introduced the Bow Tie Shipper, a space-saving product. The launched product would create to achieve the functional and sustainability requirements of customers searching for resource-friendly packaging with no glue joints.
Apr-2022: Sealed Air released Prismiq, a new digital printing and smart packaging brand. The launched product would allow touchless automation both in their facilities and their customers' operations, making sustainability for packaging real.
Oct-2021: Smurfit Kappa Group introduced a range of circular packaging solutions for the online beauty and health market. This launch aimed to meet a rapidly growing segment of e-commerce.
Market Segments covered in the Report:
By Product Type
By Material
By Application
By Geography
Companies Profiled
Unique Offerings from KBV Research