eコマース包装市場の市場規模、シェア、成長分析：包装タイプ別、素材別、エンドユーザー別、地域別 - 産業予測 2025～2032年

eコマース包装の世界市場規模は2023年に662億米ドルとなり、予測期間（2025-2032年）のCAGRは9.1%で、2024年の722億2,000万米ドルから2032年には1,449億7,000万米ドルに成長する見通しです。

eコマース分野の急速な拡大、インターネットやスマートフォンの利用率の増加、便利なショッピング体験を求める消費者の需要に後押しされ、eコマース包装市場は大きな成長を遂げています。持続可能性が重要な推進力として浮上しており、企業はプラスチック廃棄物を減らすために環境に優しい代替品を優先し、リサイクル可能、堆肥化可能、紙ベースの素材を選んでいます。このシフトは、規制による圧力や、環境に配慮した包装を求める消費者の嗜好によって、さらに強まっています。さらに、ブランドは差別化とカスタマイズに重点を置き、特に化粧品、電子機器、ファッションなどの分野では、箱詰め前の体験を向上させています。競合情勢における第一印象の重要性を反映し、企業は現在、視覚的に魅力的で、開けやすく、確実に閉じることができるパッケージングソリューションを求めています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術分析

eコマース包装市場規模：包装タイプ別& CAGR（2025-2032）

• 市場概要
• 軟質
  • バッグ＆パウチ
  • テープ
  • ラップとフィルム
  • 封筒
  • その他
• 硬質
  • 段ボール箱
  • ボトル
  • カートン
  • ヒンジ付きおよび蓋付き容器
  • トレイ
  • その他

eコマース包装市場規模：素材別& CAGR（2025-2032）

• 市場概要
• 紙・板紙
• プラスチック
• その他

eコマース包装市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 食品・飲料
• 医薬品
• パーソナルケア・化粧品
• 電子機器・電気機器
• アパレルとアクセサリー
• 消費財
• その他

eコマース包装市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Amcor（Australia）
• Sonoco Products Company（United States）
• Berlin Packaging（United States）
• Cermex（France）
• SIG Group（Switzerland）
• Sealed Air Corporation（United States）
• Smurfit Kappa Group（Ireland）
• Mondi Group（United Kingdom）
• WestRock Company（United States）
• International Paper Company（United States）
• Stora Enso（Finland）
• Huhtamaki（Finland）
• Berry Global Group（United States）
• Crown Holdings（United States）
• Graphic Packaging Holding Company（United States）
• Packaging Corporation of America（United States）
• AptarGroup（United States）
• Bemis Company（United States）
• Winpak Ltd.（Canada）
• DS Smith plc（United Kingdom）

結論と提言

Global E-commerce Packaging Market size was valued at USD 66.2 billion in 2023 and is poised to grow from USD 72.22 billion in 2024 to USD 144.97 billion by 2032, growing at a CAGR of 9.1% during the forecast period (2025-2032).

The e-commerce packaging market is experiencing significant growth, propelled by the rapid expansion of the e-commerce sector, increasing internet and smartphone usage, and consumer demand for convenient shopping experiences. Sustainability has emerged as a critical driver, as companies are prioritizing eco-friendly alternatives to reduce plastic waste, opting for recyclable, compostable, and paper-based materials. This shift is further intensified by regulatory pressures and consumer preferences for environmentally responsible packaging. Additionally, brands are focusing on differentiation and customization, enhancing the unboxing experience, particularly in sectors like cosmetics, electronics, and fashion. Businesses are now seeking packaging solutions that are visually appealing, easy to open, and securely close, reflecting the importance of first impressions in the competitive e-commerce landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global E-Commerce Packaging market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global E-Commerce Packaging Market Segments Analysis

Global E-commerce Packaging Market is segmented by Packaging Type, Material, End User and region. Based on Packaging Type, the market is segmented into Flexible and Rigid. Based on Material, the market is segmented into Paper & Paperboard, Plastic and Others. Based on End User, the market is segmented into Food & Beverages, Pharmaceuticals, Personal Care & Cosmetics, Electronics & Electricals, Apparel and Accessories, Consumer Goods and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global E-Commerce Packaging Market

The global E-Commerce Packaging market is being significantly driven by the growing popularity of personalized and branded packaging, which is enhancing customer satisfaction and overall experience. Tailored packaging solutions enable businesses to deliver a unique experience, making customers feel valued right from the moment they receive their orders. As competition intensifies within the e-commerce landscape, companies recognize the necessity of implementing personalized packaging to differentiate themselves from their rivals. Consequently, the demand for such customized packaging is on the rise, marking it as a key factor in the ongoing evolution and growth of the e-commerce sector.

Restraints in the Global E-Commerce Packaging Market

The rising consumer preference for sustainable packaging presents significant challenges within the global e-commerce packaging market. As both consumers and businesses emphasize the importance of eco-friendly solutions, companies are pressured to shift towards the utilization of biodegradable materials, recycled paper, and cardboard. However, achieving this transition while maintaining the integrity and safety of products during shipping and storage can be daunting. Smaller businesses or those operating at high volumes frequently struggle to implement these environmentally conscious alternatives due to the elevated costs associated with such materials. This creates a barrier for many within the industry trying to meet the growing demand for sustainability.

Market Trends of the Global E-Commerce Packaging Market

The Global E-Commerce Packaging market is experiencing a significant shift towards the integration of smart packaging solutions, marking a prominent trend in the industry. This innovation encompasses the use of sensors and tracking devices, which enhance shipment visibility and ensure products arrive in optimal condition. Particularly crucial for perishables like food and pharmaceuticals, temperature sensors help maintain product integrity during transit. Furthermore, tracking devices provide real-time updates regarding delivery timelines and handling processes, thereby improving operational efficiency and elevating customer satisfaction levels. As a result, the demand for e-commerce packaging is poised for robust growth, driven by these technological advancements.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global E-commerce Packaging Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Flexible
  • Bags & Pouches
  • Tapes
  • Wraps and Films
  • Mailers
  • Others
• Rigid
  • Corrugated Boxes
  • Bottles
  • Cartons
  • Hinged & Lidded Containers
  • Trays
  • Others

Global E-commerce Packaging Market Size by Material & CAGR (2025-2032)

• Market Overview
• Paper & Paperboard
• Plastic
• Others

Global E-commerce Packaging Market Size by End User & CAGR (2025-2032)

• Market Overview
• Food & Beverages
• Pharmaceuticals
• Personal Care & Cosmetics
• Electronics & Electricals
• Apparel and Accessories
• Consumer Goods
• Others

Global E-commerce Packaging Market Size & CAGR (2025-2032)

• North America (Packaging Type, Material, End User)
  • US
  • Canada
• Europe (Packaging Type, Material, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Packaging Type, Material, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Packaging Type, Material, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Packaging Type, Material, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amcor (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonoco Products Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berlin Packaging (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cermex (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SIG Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sealed Air Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smurfit Kappa Group (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondi Group (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WestRock Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Paper Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stora Enso (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huhtamaki (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berry Global Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crown Holdings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Graphic Packaging Holding Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Packaging Corporation of America (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AptarGroup (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bemis Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Winpak Ltd. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DS Smith plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations