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市場調査レポート
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1384622

AR VRソフトウェアの世界市場規模、シェア、産業動向分析レポート：業界別、技術タイプ別、ソフトウェアタイプ別、地域別展望と予測、2023年～2030年

Global AR VR Software Market Size, Share & Industry Trends Analysis Report By Vertical, By Technology Type (AR Software, and VR Software), By Software Type, By Regional Outlook and Forecast, 2023 - 2030

出版日
発行
KBV Research
ページ情報
英文 329 Pages
納期
即納可能 即納可能とは
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.82円
AR VRソフトウェアの世界市場規模、シェア、産業動向分析レポート：業界別、技術タイプ別、ソフトウェアタイプ別、地域別展望と予測、2023年～2030年
出版日: 2023年10月31日
発行: KBV Research
ページ情報: 英文 329 Pages
納期: 即納可能 即納可能とは
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  • 全表示
  • 概要
  • 図表
  • 目次
概要

AR VRソフトウェア市場規模は2030年までに973億米ドルに達すると予測され、予測期間中のCAGRは18.1%の市場成長率で上昇する見込みです。

KBV Cardinalのマトリックスに示された分析によると、Google LLCとMicrosoft Corporationが同市場における先駆者です。2022年1月、Microsoft Corporationは米国の多国籍企業Qualcomm Technologies, Inc.と提携しました。この提携により、両社は企業だけでなく消費者分野でも拡張現実（AR）の利用を拡大しました。Adobe, Inc.、Qualcomm, Inc.、NVIDIA Corporationなどの企業は、この市場における主要なイノベーターです。

市場成長要因

ゲーム人気の高まり

ゲーム人気の急上昇により、業界ではARおよびVRソフトウェア・アプリケーションの需要が増加しています。ゲーマーがより没入感のあるインタラクティブな体験を求める中、ARとVR技術は、これまでにないレベルの没入感とエンゲージメントを提供し、自然に適合することが証明されています。この連携が、ARとVRソフトウェアを活用した幅広いゲームコンテンツの創造を刺激し、市場の製品ポートフォリオを拡大しています。その結果、ゲームの人気の高まりは、ゲーム業界内の市場を拡大するだけでなく、多様な領域でより広く受け入れられ、活用されることに貢献し、最終的に市場の成長と技術の進歩を促進しています。

AR/VRソフトウェアによるリモートワークとコラボレーションの強化

このシフトの重要な結果として、リモートワークやコラボレーションをサポートするARやVRソフトウェアに対する需要が高まっています。組織が地理的ギャップを埋め、シームレスなコミュニケーションを促進するこれらの技術の可能性を認識するにつれて、市場はリモートワークのシナリオに合わせたアプリケーションの急増で対応しています。開発者がリモートワークとコラボレーションの進化するニーズを満たすためにアプリケーションを改良し、拡張し続けているため、リモートワークの展望におけるこれらの技術の着実な統合は、市場での存在感を高めるだけでなく、ARおよびVRソフトウェアの技術革新を促進します。結論として、ARおよびVRソフトウェアによるリモートワークとコラボレーションの強化は、市場の継続的な成長と多様化の触媒となり、市場を新たな高みへと押し上げます。

市場抑制要因

AR/VRで利用可能なコンテンツの量が限られている

AR/VRコンテンツの制限による直接的な影響は、市場拡大の抑制要因です。コンテンツのカタログが限られているため、潜在的なユーザーや企業は、ARやVR技術には投資を正当化するのに必要な深みや広がりがないと認識する可能性があります。さらに、コンテンツの希少性は、持続的なユーザー・エンゲージメントの抑止力として機能します。多様で質の高いコンテンツが安定的に提供されなければ、ユーザーはARやVR技術を使い続ける説得力のある理由を見つけられないかもしれないです。その結果、ユーザーの関心が低下し、市場のユーザーベースが縮小し、ひいては様々な産業への影響が限定的になる可能性があります。したがって、市場におけるコンテンツの量が限られていることの悪影響は深刻であり、市場の成長、採用、イノベーションの可能性に影響を及ぼします。

技術タイプの展望

技術タイプに基づき、市場はARソフトウェアとVRソフトウェアに二分されます。VRソフトウェアセグメントは、2022年の市場でかなりの成長率を獲得しました。VRソフトウェアは、没入感のあるリアルな体験をユーザーに提供します。ゲームであれ、トレーニングであれ、バーチャルツアーであれ、ユーザーは異なる環境に物理的に存在しているように感じることができ、エンゲージメントと楽しみを高めることができます。航空や工業製造などの分野では、VRトレーニングは事故や設備損傷のリスクを低減します。また、物理的なトレーニング機器や現実世界のシミュレーションに関連するコストも最小限に抑えることができます。ヘルスケアでは、疼痛管理、暴露療法、身体リハビリテーションにVRが使用されています。患者を痛みから遠ざけ、恐怖症を治療し、運動能力の回復を助けることができます。

ソフトウェアタイプの展望

ソフトウェアの種類によって、市場はソフトウェア開発キット、ゲームエンジン、モデリング＆ビジュアライゼーションソフトウェア、コンテンツ管理システム、トレーニングシミュレーションソフトウェア、その他に分けられます。ソフトウェア開発キットセグメントは、2022年の市場で最大の収益シェアを獲得しました。ARとVRのSDKは、開発プロセスを合理化する構築済みのフレームワーク、ライブラリ、ツールを提供します。開発者は、これらの既存のコンポーネントを使用することで、時間と労力を節約し、より迅速にアプリケーションを作成することができます。SDKはARおよびVRアプリケーション開発の一貫性を保証します。SDKは標準化されたAPIとベストプラクティスを提供し、コードベースにおけるエラーや不整合の可能性を低減します。ARおよびVR SDKは通常、カメラ、加速度計、ジャイロスコープなどのハードウェア固有の機能やセンサーへのアクセスを提供するため、開発者はより高度で没入感のある体験を作成できます。

業界別展望

業界別では、メディア＆エンターテインメント、小売＆eコマース、トレーニング＆教育、旅行＆ホスピタリティ、航空宇宙＆防衛、不動産、製造、ヘルスケア、自動車、その他に分類されます。小売＆eコマースセグメントは、2022年の市場で顕著な成長率を確保しました。買い物客はARを使って衣服、アクセサリー、化粧品をバーチャルに試着することができ、オンラインショッピング体験を向上させ、返品率を減らすことができます。ARアプリは、実店舗でのショッピング体験を向上させるために、店舗内でのナビゲーションやロケーションベースのオファーを提供することができます。ARやVRを使えば、家具やインテリアが自分の家でどのように見えるかを顧客が視覚化できるため、購入の意思決定が容易になります。ARは、バーコードをスキャンしたり画像認識を使用したりする際に商品に関する追加情報を提供し、顧客が十分な情報を得た上で選択できるようにします。

地域別展望

地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAで分析されます。アジア太平洋地域は、2022年の市場で最大の収益シェアを獲得しました。アジア太平洋地域は、中国、日本、韓国、インドなどの国々で技術ハブが繁栄しており、技術エコシステムが大きく成長しています。このため、ARとVR技術への投資とイノベーションが増加しています。この地域はスマートフォンユーザーの基盤が急速に拡大しており、特にモバイルゲームやエンターテインメントにおいて、ARやVRアプリケーションの実質的なユーザー基盤を提供しています。

目次

第1章 市場範囲と調査手法

  • 市場の定義
  • 目的
  • 市場範囲
  • セグメンテーション
  • 調査手法

第2章 市場の概要

  • 主なハイライト

第3章 市場概要

  • イントロダクション
    • 概要
      • 市場構成とシナリオ
  • 市場に影響を与える主な要因
    • 市場促進要因
    • 市場抑制要因

第4章 競合分析- 世界

  • KBV Cardinal Matrix
  • 最近の業界全体の戦略的展開
    • パートナーシップ、コラボレーション、および契約
    • 製品の発売と製品の拡大
    • 買収と合併
    • 地理的拡大
  • 市場シェア分析2022年
  • 主要成功戦略
    • 主な戦略
    • 主要な戦略的動き
  • ポーターのファイブフォース分析

第5章 世界のAR VRソフトウェア市場：業界別

  • 世界のメディア＆エンターテインメント市場：地域別
  • 世界のトレーニングおよび教育市場：地域別
  • 世界の旅行およびホスピタリティ市場：地域別
  • 世界の製造業市場：地域別
  • 世界のヘルスケア市場：地域別
  • 世界の航空宇宙および防衛市場：地域別
  • 世界の不動産市場：地域別
  • 世界の自動車市場：地域別
  • 世界の小売およびeコマース市場：地域別
  • 世界のその他の市場：地域別

第6章 世界のAR VRソフトウェア市場：技術タイプ別

  • 世界のARソフトウェア市場：地域別
  • 世界のVRソフトウェア市場：地域別

第7章 世界のAR VRソフトウェア市場：ソフトウェアタイプ別

  • 世界のソフトウェア開発キット市場：地域別
  • 世界のゲームエンジン市場：地域別
  • 世界のモデリングおよび視覚化ソフトウェア市場：地域別
  • 世界のコンテンツ管理システム市場：地域別
  • 世界のトレーニングおよびシミュレーションソフトウェア市場：地域別
  • 世界のその他の市場：地域別

第8章 世界のAR VRソフトウェア市場：地域別

  • 北米
    • 北米の市場：国別
      • 米国
      • カナダ
      • メキシコ
      • その他北米地域
  • 欧州
    • 欧州の市場：国別
      • ドイツ
      • 英国
      • フランス
      • ロシア
      • スペイン
      • イタリア
      • その他欧州地域
  • アジア太平洋
    • アジア太平洋の市場：国別
      • 中国
      • 日本
      • インド
      • 韓国
      • シンガポール
      • マレーシア
      • その他アジア太平洋地域
  • ラテンアメリカ・中東・アフリカ
    • ラテンアメリカ・中東・アフリカの市場：国別
      • ブラジル
      • アルゼンチン
      • アラブ首長国連邦
      • サウジアラビア
      • 南アフリカ
      • ナイジェリア
      • その他ラテンアメリカ・中東・アフリカ地域

第9章 企業プロファイル

  • Microsoft Corporation
  • Google LLC（Alphabet Inc）
  • Magic Leap, Inc
  • Adobe, Inc
  • Autodesk, Inc
  • NVIDIA Corporation
  • Advanced Micro Devices, Inc
  • Qualcomm, Inc
  • Zoho Corporation Pvt Ltd.
  • Hexagon AB

第10章 市場の成功必須条件

図表

LIST OF TABLES

  • TABLE 1 Global AR VR Software Market, 2019 - 2022, USD Million
  • TABLE 2 Global AR VR Software Market, 2023 - 2030, USD Million
  • TABLE 3 Partnerships, Collaborations and Agreements- AR VR Software Market
  • TABLE 4 Product Launches And Product Expansions- AR VR Software Market
  • TABLE 5 Acquisition and Mergers- AR VR Software Market
  • TABLE 6 Geographical Expansions - AR VR Software Market
  • TABLE 7 Global AR VR Software Market by Vertical, 2019 - 2022, USD Million
  • TABLE 8 Global AR VR Software Market by Vertical, 2023 - 2030, USD Million
  • TABLE 9 Global Media & Entertainment Market by Region, 2019 - 2022, USD Million
  • TABLE 10 Global Media & Entertainment Market by Region, 2023 - 2030, USD Million
  • TABLE 11 Global Training & Education Market by Region, 2019 - 2022, USD Million
  • TABLE 12 Global Training & Education Market by Region, 2023 - 2030, USD Million
  • TABLE 13 Global Travel & Hospitality Market by Region, 2019 - 2022, USD Million
  • TABLE 14 Global Travel & Hospitality Market by Region, 2023 - 2030, USD Million
  • TABLE 15 Global Manufacturing Market by Region, 2019 - 2022, USD Million
  • TABLE 16 Global Manufacturing Market by Region, 2023 - 2030, USD Million
  • TABLE 17 Global Healthcare Market by Region, 2019 - 2022, USD Million
  • TABLE 18 Global Healthcare Market by Region, 2023 - 2030, USD Million
  • TABLE 19 Global Aerospace & Defense Market by Region, 2019 - 2022, USD Million
  • TABLE 20 Global Aerospace & Defense Market by Region, 2023 - 2030, USD Million
  • TABLE 21 Global Real Estate Market by Region, 2019 - 2022, USD Million
  • TABLE 22 Global Real Estate Market by Region, 2023 - 2030, USD Million
  • TABLE 23 Global Automotive Market by Region, 2019 - 2022, USD Million
  • TABLE 24 Global Automotive Market by Region, 2023 - 2030, USD Million
  • TABLE 25 Global Retail & E-commerce Market by Region, 2019 - 2022, USD Million
  • TABLE 26 Global Retail & E-commerce Market by Region, 2023 - 2030, USD Million
  • TABLE 27 Global Others Market by Region, 2019 - 2022, USD Million
  • TABLE 28 Global Others Market by Region, 2023 - 2030, USD Million
  • TABLE 29 Global AR VR Software Market by Technology Type, 2019 - 2022, USD Million
  • TABLE 30 Global AR VR Software Market by Technology Type, 2023 - 2030, USD Million
  • TABLE 31 Global AR Software Market by Region, 2019 - 2022, USD Million
  • TABLE 32 Global AR Software Market by Region, 2023 - 2030, USD Million
  • TABLE 33 Global VR Software Market by Region, 2019 - 2022, USD Million
  • TABLE 34 Global VR Software Market by Region, 2023 - 2030, USD Million
  • TABLE 35 Global AR VR Software Market by Software Type, 2019 - 2022, USD Million
  • TABLE 36 Global AR VR Software Market by Software Type, 2023 - 2030, USD Million
  • TABLE 37 Global Software Development Kit Market by Region, 2019 - 2022, USD Million
  • TABLE 38 Global Software Development Kit Market by Region, 2023 - 2030, USD Million
  • TABLE 39 Global Game Engine Market by Region, 2019 - 2022, USD Million
  • TABLE 40 Global Game Engine Market by Region, 2023 - 2030, USD Million
  • TABLE 41 Global Modeling & Visualization Software Market by Region, 2019 - 2022, USD Million
  • TABLE 42 Global Modeling & Visualization Software Market by Region, 2023 - 2030, USD Million
  • TABLE 43 Global Content Management System Market by Region, 2019 - 2022, USD Million
  • TABLE 44 Global Content Management System Market by Region, 2023 - 2030, USD Million
  • TABLE 45 Global Training & Simulation Software Market by Region, 2019 - 2022, USD Million
  • TABLE 46 Global Training & Simulation Software Market by Region, 2023 - 2030, USD Million
  • TABLE 47 Global Others Market by Region, 2019 - 2022, USD Million
  • TABLE 48 Global Others Market by Region, 2023 - 2030, USD Million
  • TABLE 49 Global AR VR Software Market by Region, 2019 - 2022, USD Million
  • TABLE 50 Global AR VR Software Market by Region, 2023 - 2030, USD Million
  • TABLE 51 North America AR VR Software Market, 2019 - 2022, USD Million
  • TABLE 52 North America AR VR Software Market, 2023 - 2030, USD Million
  • TABLE 53 North America AR VR Software Market by Vertical, 2019 - 2022, USD Million
  • TABLE 54 North America AR VR Software Market by Vertical, 2023 - 2030, USD Million
  • TABLE 55 North America Media & Entertainment Market by Country, 2019 - 2022, USD Million
  • TABLE 56 North America Media & Entertainment Market by Country, 2023 - 2030, USD Million
  • TABLE 57 North America Training & Education Market by Country, 2019 - 2022, USD Million
  • TABLE 58 North America Training & Education Market by Country, 2023 - 2030, USD Million
  • TABLE 59 North America Travel & Hospitality Market by Country, 2019 - 2022, USD Million
  • TABLE 60 North America Travel & Hospitality Market by Country, 2023 - 2030, USD Million
  • TABLE 61 North America Manufacturing Market by Country, 2019 - 2022, USD Million
  • TABLE 62 North America Manufacturing Market by Country, 2023 - 2030, USD Million
  • TABLE 63 North America Healthcare Market by Country, 2019 - 2022, USD Million
  • TABLE 64 North America Healthcare Market by Country, 2023 - 2030, USD Million
  • TABLE 65 North America Aerospace & Defense Market by Country, 2019 - 2022, USD Million
  • TABLE 66 North America Aerospace & Defense Market by Country, 2023 - 2030, USD Million
  • TABLE 67 North America Real Estate Market by Country, 2019 - 2022, USD Million
  • TABLE 68 North America Real Estate Market by Country, 2023 - 2030, USD Million
  • TABLE 69 North America Automotive Market by Country, 2019 - 2022, USD Million
  • TABLE 70 North America Automotive Market by Country, 2023 - 2030, USD Million
  • TABLE 71 North America Retail & E-commerce Market by Country, 2019 - 2022, USD Million
  • TABLE 72 North America Retail & E-commerce Market by Country, 2023 - 2030, USD Million
  • TABLE 73 North America Others Market by Country, 2019 - 2022, USD Million
  • TABLE 74 North America Others Market by Country, 2023 - 2030, USD Million
  • TABLE 75 North America AR VR Software Market by Technology Type, 2019 - 2022, USD Million
  • TABLE 76 North America AR VR Software Market by Technology Type, 2023 - 2030, USD Million
  • TABLE 77 North America AR Software Market by Country, 2019 - 2022, USD Million
  • TABLE 78 North America AR Software Market by Country, 2023 - 2030, USD Million
  • TABLE 79 North America VR Software Market by Country, 2019 - 2022, USD Million
  • TABLE 80 North America VR Software Market by Country, 2023 - 2030, USD Million
  • TABLE 81 North America AR VR Software Market by Software Type, 2019 - 2022, USD Million
  • TABLE 82 North America AR VR Software Market by Software Type, 2023 - 2030, USD Million
  • TABLE 83 North America Software Development Kit Market by Country, 2019 - 2022, USD Million
  • TABLE 84 North America Software Development Kit Market by Country, 2023 - 2030, USD Million
  • TABLE 85 North America Game Engine Market by Country, 2019 - 2022, USD Million
  • TABLE 86 North America Game Engine Market by Country, 2023 - 2030, USD Million
  • TABLE 87 North America Modeling & Visualization Software Market by Country, 2019 - 2022, USD Million
  • TABLE 88 North America Modeling & Visualization Software Market by Country, 2023 - 2030, USD Million
  • TABLE 89 North America Content Management System Market by Country, 2019 - 2022, USD Million
  • TABLE 90 North America Content Management System Market by Country, 2023 - 2030, USD Million
  • TABLE 91 North America Training & Simulation Software Market by Country, 2019 - 2022, USD Million
  • TABLE 92 North America Training & Simulation Software Market by Country, 2023 - 2030, USD Million
  • TABLE 93 North America Others Market by Country, 2019 - 2022, USD Million
  • TABLE 94 North America Others Market by Country, 2023 - 2030, USD Million
  • TABLE 95 North America AR VR Software Market by Country, 2019 - 2022, USD Million
  • TABLE 96 North America AR VR Software Market by Country, 2023 - 2030, USD Million
  • TABLE 97 US AR VR Software Market, 2019 - 2022, USD Million
  • TABLE 98 US AR VR Software Market, 2023 - 2030, USD Million
  • TABLE 99 US AR VR Software Market by Vertical, 2019 - 2022, USD Million
  • TABLE 100 US AR VR Software Market by Vertical, 2023 - 2030, USD Million
  • TABLE 101 US AR VR Software Market by Technology Type, 2019 - 2022, USD Million
  • TABLE 102 US AR VR Software Market by Technology Type, 2023 - 2030, USD Million
  • TABLE 103 US AR VR Software Market by Software Type, 2019 - 2022, USD Million
  • TABLE 104 US AR VR Software Market by Software Type, 2023 - 2030, USD Million
  • TABLE 105 Canada AR VR Software Market, 2019 - 2022, USD Million
  • TABLE 106 Canada AR VR Software Market, 2023 - 2030, USD Million
  • TABLE 107 Canada AR VR Software Market by Vertical, 2019 - 2022, USD Million
  • TABLE 108 Canada AR VR Software Market by Vertical, 2023 - 2030, USD Million
  • TABLE 109 Canada AR VR Software Market by Technology Type, 2019 - 2022, USD Million
  • TABLE 110 Canada AR VR Software Market by Technology Type, 2023 - 2030, USD Million
  • TABLE 111 Canada AR VR Software Market by Software Type, 2019 - 2022, USD Million
  • TABLE 112 Canada AR VR Software Market by Software Type, 2023 - 2030, USD Million
  • TABLE 113 Mexico AR VR Software Market, 2019 - 2022, USD Million
  • TABLE 114 Mexico AR VR Software Market, 2023 - 2030, USD Million
  • TABLE 115 Mexico AR VR Software Market by Vertical, 2019 - 2022, USD Million
  • TABLE 116 Mexico AR VR Software Market by Vertical, 2023 - 2030, USD Million
  • TABLE 117 Mexico AR VR Software Market by Technology Type, 2019 - 2022, USD Million
  • TABLE 118 Mexico AR VR Software Market by Technology Type, 2023 - 2030, USD Million
  • TABLE 119 Mexico AR VR Software Market by Software Type, 2019 - 2022, USD Million
  • TABLE 120 Mexico AR VR Software Market by Software Type, 2023 - 2030, USD Million
  • TABLE 121 Rest of North America AR VR Software Market, 2019 - 2022, USD Million
  • TABLE 122 Rest of North America AR VR Software Market, 2023 - 2030, USD Million
  • TABLE 123 Rest of North America AR VR Software Market by Vertical, 2019 - 2022, USD Million
  • TABLE 124 Rest of North America AR VR Software Market by Vertical, 2023 - 2030, USD Million
  • TABLE 125 Rest of North America AR VR Software Market by Technology Type, 2019 - 2022, USD Million
  • TABLE 126 Rest of North America AR VR Software Market by Technology Type, 2023 - 2030, USD Million
  • TABLE 127 Rest of North America AR VR Software Market by Software Type, 2019 - 2022, USD Million
  • TABLE 128 Rest of North America AR VR Software Market by Software Type, 2023 - 2030, USD Million
  • TABLE 129 Europe AR VR Software Market, 2019 - 2022, USD Million
  • TABLE 130 Europe AR VR Software Market, 2023 - 2030, USD Million
  • TABLE 131 Europe AR VR Software Market by Vertical, 2019 - 2022, USD Million
  • TABLE 132 Europe AR VR Software Market by Vertical, 2023 - 2030, USD Million
  • TABLE 133 Europe Media & Entertainment Market by Country, 2019 - 2022, USD Million
  • TABLE 134 Europe Media & Entertainment Market by Country, 2023 - 2030, USD Million
  • TABLE 135 Europe Training & Education Market by Country, 2019 - 2022, USD Million
  • TABLE 136 Europe Training & Education Market by Country, 2023 - 2030, USD Million
  • TABLE 137 Europe Travel & Hospitality Market by Country, 2019 - 2022, USD Million
  • TABLE 138 Europe Travel & Hospitality Market by Country, 2023 - 2030, USD Million
  • TABLE 139 Europe Manufacturing Market by Country, 2019 - 2022, USD Million
  • TABLE 140 Europe Manufacturing Market by Country, 2023 - 2030, USD Million
  • TABLE 141 Europe Healthcare Market by Country, 2019 - 2022, USD Million
  • TABLE 142 Europe Healthcare Market by Country, 2023 - 2030, USD Million
  • TABLE 143 Europe Aerospace & Defense Market by Country, 2019 - 2022, USD Million
  • TABLE 144 Europe Aerospace & Defense Market by Country, 2023 - 2030, USD Million
  • TABLE 145 Europe Real Estate Market by Country, 2019 - 2022, USD Million
  • TABLE 146 Europe Real Estate Market by Country, 2023 - 2030, USD Million
  • TABLE 147 Europe Automotive Market by Country, 2019 - 2022, USD Million
  • TABLE 148 Europe Automotive Market by Country, 2023 - 2030, USD Million
  • TABLE 149 Europe Retail & E-commerce Market by Country, 2019 - 2022, USD Million
  • TABLE 150 Europe Retail & E-commerce Market by Country, 2023 - 2030, USD Million
  • TABLE 151 Europe Others Market by Country, 2019 - 2022, USD Million
  • TABLE 152 Europe Others Market by Country, 2023 - 2030, USD Million
  • TABLE 153 Europe AR VR Software Market by Technology Type, 2019 - 2022, USD Million
  • TABLE 154 Europe AR VR Software Market by Technology Type, 2023 - 2030, USD Million
  • TABLE 155 Europe AR Software Market by Country, 2019 - 2022, USD Million
  • TABLE 156 Europe AR Software Market by Country, 2023 - 2030, USD Million
  • TABLE 157 Europe VR Software Market by Country, 2019 - 2022, USD Million
  • TABLE 158 Europe VR Software Market by Country, 2023 - 2030, USD Million
  • TABLE 159 Europe AR VR Software Market by Software Type, 2019 - 2022, USD Million
  • TABLE 160 Europe AR VR Software Market by Software Type, 2023 - 2030, USD Million
  • TABLE 161 Europe Software Development Kit Market by Country, 2019 - 2022, USD Million
  • TABLE 162 Europe Software Development Kit Market by Country, 2023 - 2030, USD Million
  • TABLE 163 Europe Game Engine Market by Country, 2019 - 2022, USD Million
  • TABLE 164 Europe Game Engine Market by Country, 2023 - 2030, USD Million
  • TABLE 165 Europe Modeling & Visualization Software Market by Country, 2019 - 2022, USD Million
  • TABLE 166 Europe Modeling & Visualization Software Market by Country, 2023 - 2030, USD Million
  • TABLE 167 Europe Content Management System Market by Country, 2019 - 2022, USD Million
  • TABLE 168 Europe Content Management System Market by Country, 2023 - 2030, USD Million
  • TABLE 169 Europe Training & Simulation Software Market by Country, 2019 - 2022, USD Million
  • TABLE 170 Europe Training & Simulation Software Market by Country, 2023 - 2030, USD Million
  • TABLE 171 Europe Others Market by Country, 2019 - 2022, USD Million
  • TABLE 172 Europe Others Market by Country, 2023 - 2030, USD Million
  • TABLE 173 Europe AR VR Software Market by Country, 2019 - 2022, USD Million
  • TABLE 174 Europe AR VR Software Market by Country, 2023 - 2030, USD Million
  • TABLE 175 Germany AR VR Software Market, 2019 - 2022, USD Million
  • TABLE 176 Germany AR VR Software Market, 2023 - 2030, USD Million
  • TABLE 177 Germany AR VR Software Market by Vertical, 2019 - 2022, USD Million
  • TABLE 178 Germany AR VR Software Market by Vertical, 2023 - 2030, USD Million
  • TABLE 179 Germany AR VR Software Market by Technology Type, 2019 - 2022, USD Million
  • TABLE 180 Germany AR VR Software Market by Technology Type, 2023 - 2030, USD Million
  • TABLE 181 Germany AR VR Software Market by Software Type, 2019 - 2022, USD Million
  • TABLE 182 Germany AR VR Software Market by Software Type, 2023 - 2030, USD Million
  • TABLE 183 UK AR VR Software Market, 2019 - 2022, USD Million
  • TABLE 184 UK AR VR Software Market, 2023 - 2030, USD Million
  • TABLE 185 UK AR VR Software Market by Vertical, 2019 - 2022, USD Million
  • TABLE 186 UK AR VR Software Market by Vertical, 2023 - 2030, USD Million
  • TABLE 187 UK AR VR Software Market by Technology Type, 2019 - 2022, USD Million
  • TABLE 188 UK AR VR Software Market by Technology Type, 2023 - 2030, USD Million
  • TABLE 189 UK AR VR Software Market by Software Type, 2019 - 2022, USD Million
  • TABLE 190 UK AR VR Software Market by Software Type, 2023 - 2030, USD Million
  • TABLE 191 France AR VR Software Market, 2019 - 2022, USD Million
  • TABLE 192 France AR VR Software Market, 2023 - 2030, USD Million
  • TABLE 193 France AR VR Software Market by Vertical, 2019 - 2022, USD Million
  • TABLE 194 France AR VR Software Market by Vertical, 2023 - 2030, USD Million
  • TABLE 195 France AR VR Software Market by Technology Type, 2019 - 2022, USD Million
  • TABLE 196 France AR VR Software Market by Technology Type, 2023 - 2030, USD Million
  • TABLE 197 France AR VR Software Market by Software Type, 2019 - 2022, USD Million
  • TABLE 198 France AR VR Software Market by Software Type, 2023 - 2030, USD Million
  • TABLE 199 Russia AR VR Software Market, 2019 - 2022, USD Million
  • TABLE 200 Russia AR VR Software Market, 2023 - 2030, USD Million
  • TABLE 201 Russia AR VR Software Market by Vertical, 2019 - 2022, USD Million
  • TABLE 202 Russia AR VR Software Market by Vertical, 2023 - 2030, USD Million
  • TABLE 203 Russia AR VR Software Market by Technology Type, 2019 - 2022, USD Million
  • TABLE 204 Russia AR VR Software Market by Technology Type, 2023 - 2030, USD Million
  • TABLE 205 Russia AR VR Software Market by Software Type, 2019 - 2022, USD Million
  • TABLE 206 Russia AR VR Software Market by Software Type, 2023 - 2030, USD Million
  • TABLE 207 Spain AR VR Software Market, 2019 - 2022, USD Million
  • TABLE 208 Spain AR VR Software Market, 2023 - 2030, USD Million
  • TABLE 209 Spain AR VR Software Market by Vertical, 2019 - 2022, USD Million
  • TABLE 210 Spain AR VR Software Market by Vertical, 2023 - 2030, USD Million
  • TABLE 211 Spain AR VR Software Market by Technology Type, 2019 - 2022, USD Million
  • TABLE 212 Spain AR VR Software Market by Technology Type, 2023 - 2030, USD Million
  • TABLE 213 Spain AR VR Software Market by Software Type, 2019 - 2022, USD Million
  • TABLE 214 Spain AR VR Software Market by Software Type, 2023 - 2030, USD Million
  • TABLE 215 Italy AR VR Software Market, 2019 - 2022, USD Million
  • TABLE 216 Italy AR VR Software Market, 2023 - 2030, USD Million
  • TABLE 217 Italy AR VR Software Market by Vertical, 2019 - 2022, USD Million
  • TABLE 218 Italy AR VR Software Market by Vertical, 2023 - 2030, USD Million
  • TABLE 219 Italy AR VR Software Market by Technology Type, 2019 - 2022, USD Million
  • TABLE 220 Italy AR VR Software Market by Technology Type, 2023 - 2030, USD Million
  • TABLE 221 Italy AR VR Software Market by Software Type, 2019 - 2022, USD Million
  • TABLE 222 Italy AR VR Software Market by Software Type, 2023 - 2030, USD Million
  • TABLE 223 Rest of Europe AR VR Software Market, 2019 - 2022, USD Million
  • TABLE 224 Rest of Europe AR VR Software Market, 2023 - 2030, USD Million
  • TABLE 225 Rest of Europe AR VR Software Market by Vertical, 2019 - 2022, USD Million
  • TABLE 226 Rest of Europe AR VR Software Market by Vertical, 2023 - 2030, USD Million
  • TABLE 227 Rest of Europe AR VR Software Market by Technology Type, 2019 - 2022, USD Million
  • TABLE 228 Rest of Europe AR VR Software Market by Technology Type, 2023 - 2030, USD Million
  • TABLE 229 Rest of Europe AR VR Software Market by Software Type, 2019 - 2022, USD Million
  • TABLE 230 Rest of Europe AR VR Software Market by Software Type, 2023 - 2030, USD Million
  • TABLE 231 Asia Pacific AR VR Software Market, 2019 - 2022, USD Million
  • TABLE 232 Asia Pacific AR VR Software Market, 2023 - 2030, USD Million
  • TABLE 233 Asia Pacific AR VR Software Market by Vertical, 2019 - 2022, USD Million
  • TABLE 234 Asia Pacific AR VR Software Market by Vertical, 2023 - 2030, USD Million
  • TABLE 235 Asia Pacific Media & Entertainment Market by Country, 2019 - 2022, USD Million
  • TABLE 236 Asia Pacific Media & Entertainment Market by Country, 2023 - 2030, USD Million
  • TABLE 237 Asia Pacific Training & Education Market by Country, 2019 - 2022, USD Million
  • TABLE 238 Asia Pacific Training & Education Market by Country, 2023 - 2030, USD Million
  • TABLE 239 Asia Pacific Travel & Hospitality Market by Country, 2019 - 2022, USD Million
  • TABLE 240 Asia Pacific Travel & Hospitality Market by Country, 2023 - 2030, USD Million
  • TABLE 241 Asia Pacific Manufacturing Market by Country, 2019 - 2022, USD Million
  • TABLE 242 Asia Pacific Manufacturing Market by Country, 2023 - 2030, USD Million
  • TABLE 243 Asia Pacific Healthcare Market by Country, 2019 - 2022, USD Million
  • TABLE 244 Asia Pacific Healthcare Market by Country, 2023 - 2030, USD Million
  • TABLE 245 Asia Pacific Aerospace & Defense Market by Country, 2019 - 2022, USD Million
  • TABLE 246 Asia Pacific Aerospace & Defense Market by Country, 2023 - 2030, USD Million
  • TABLE 247 Asia Pacific Real Estate Market by Country, 2019 - 2022, USD Million
  • TABLE 248 Asia Pacific Real Estate Market by Country, 2023 - 2030, USD Million
  • TABLE 249 Asia Pacific Automotive Market by Country, 2019 - 2022, USD Million
  • TABLE 250 Asia Pacific Automotive Market by Country, 2023 - 2030, USD Million
  • TABLE 251 Asia Pacific Retail & E-commerce Market by Country, 2019 - 2022, USD Million
  • TABLE 252 Asia Pacific Retail & E-commerce Market by Country, 2023 - 2030, USD Million
  • TABLE 253 Asia Pacific Others Market by Country, 2019 - 2022, USD Million
  • TABLE 254 Asia Pacific Others Market by Country, 2023 - 2030, USD Million
  • TABLE 255 Asia Pacific AR VR Software Market by Technology Type, 2019 - 2022, USD Million
  • TABLE 256 Asia Pacific AR VR Software Market by Technology Type, 2023 - 2030, USD Million
  • TABLE 257 Asia Pacific AR Software Market by Country, 2019 - 2022, USD Million
  • TABLE 258 Asia Pacific AR Software Market by Country, 2023 - 2030, USD Million
  • TABLE 259 Asia Pacific VR Software Market by Country, 2019 - 2022, USD Million
  • TABLE 260 Asia Pacific VR Software Market by Country, 2023 - 2030, USD Million
  • TABLE 261 Asia Pacific AR VR Software Market by Software Type, 2019 - 2022, USD Million
  • TABLE 262 Asia Pacific AR VR Software Market by Software Type, 2023 - 2030, USD Million
  • TABLE 263 Asia Pacific Software Development Kit Market by Country, 2019 - 2022, USD Million
  • TABLE 264 Asia Pacific Software Development Kit Market by Country, 2023 - 2030, USD Million
  • TABLE 265 Asia Pacific Game Engine Market by Country, 2019 - 2022, USD Million
  • TABLE 266 Asia Pacific Game Engine Market by Country, 2023 - 2030, USD Million
  • TABLE 267 Asia Pacific Modeling & Visualization Software Market by Country, 2019 - 2022, USD Million
  • TABLE 268 Asia Pacific Modeling & Visualization Software Market by Country, 2023 - 2030, USD Million
  • TABLE 269 Asia Pacific Content Management System Market by Country, 2019 - 2022, USD Million
  • TABLE 270 Asia Pacific Content Management System Market by Country, 2023 - 2030, USD Million
  • TABLE 271 Asia Pacific Training & Simulation Software Market by Country, 2019 - 2022, USD Million
  • TABLE 272 Asia Pacific Training & Simulation Software Market by Country, 2023 - 2030, USD Million
  • TABLE 273 Asia Pacific Others Market by Country, 2019 - 2022, USD Million
  • TABLE 274 Asia Pacific Others Market by Country, 2023 - 2030, USD Million
  • TABLE 275 Asia Pacific AR VR Software Market by Country, 2019 - 2022, USD Million
  • TABLE 276 Asia Pacific AR VR Software Market by Country, 2023 - 2030, USD Million
  • TABLE 277 China AR VR Software Market, 2019 - 2022, USD Million
  • TABLE 278 China AR VR Software Market, 2023 - 2030, USD Million
  • TABLE 279 China AR VR Software Market by Vertical, 2019 - 2022, USD Million
  • TABLE 280 China AR VR Software Market by Vertical, 2023 - 2030, USD Million
  • TABLE 281 China AR VR Software Market by Technology Type, 2019 - 2022, USD Million
  • TABLE 282 China AR VR Software Market by Technology Type, 2023 - 2030, USD Million
  • TABLE 283 China AR VR Software Market by Software Type, 2019 - 2022, USD Million
  • TABLE 284 China AR VR Software Market by Software Type, 2023 - 2030, USD Million
  • TABLE 285 Japan AR VR Software Market, 2019 - 2022, USD Million
  • TABLE 286 Japan AR VR Software Market, 2023 - 2030, USD Million
  • TABLE 287 Japan AR VR Software Market by Vertical, 2019 - 2022, USD Million
  • TABLE 288 Japan AR VR Software Market by Vertical, 2023 - 2030, USD Million
  • TABLE 289 Japan AR VR Software Market by Technology Type, 2019 - 2022, USD Million
  • TABLE 290 Japan AR VR Software Market by Technology Type, 2023 - 2030, USD Million
  • TABLE 291 Japan AR VR Software Market by Software Type, 2019 - 2022, USD Million
  • TABLE 292 Japan AR VR Software Market by Software Type, 2023 - 2030, USD Million
  • TABLE 293 India AR VR Software Market, 2019 - 2022, USD Million
  • TABLE 294 India AR VR Software Market, 2023 - 2030, USD Million
  • TABLE 295 India AR VR Software Market by Vertical, 2019 - 2022, USD Million
  • TABLE 296 India AR VR Software Market by Vertical, 2023 - 2030, USD Million
  • TABLE 297 India AR VR Software Market by Technology Type, 2019 - 2022, USD Million
  • TABLE 298 India AR VR Software Market by Technology Type, 2023 - 2030, USD Million
  • TABLE 299 India AR VR Software Market by Software Type, 2019 - 2022, USD Million
  • TABLE 300 India AR VR Software Market by Software Type, 2023 - 2030, USD Million
  • TABLE 301 South Korea AR VR Software Market, 2019 - 2022, USD Million
  • TABLE 302 South Korea AR VR Software Market, 2023 - 2030, USD Million
  • TABLE 303 South Korea AR VR Software Market by Vertical, 2019 - 2022, USD Million
  • TABLE 304 South Korea AR VR Software Market by Vertical, 2023 - 2030, USD Million
  • TABLE 305 South Korea AR VR Software Market by Technology Type, 2019 - 2022, USD Million
  • TABLE 306 South Korea AR VR Software Market by Technology Type, 2023 - 2030, USD Million
  • TABLE 307 South Korea AR VR Software Market by Software Type, 2019 - 2022, USD Million
  • TABLE 308 South Korea AR VR Software Market by Software Type, 2023 - 2030, USD Million
  • TABLE 309 Singapore AR VR Software Market, 2019 - 2022, USD Million
  • TABLE 310 Singapore AR VR Software Market, 2023 - 2030, USD Million
  • TABLE 311 Singapore AR VR Software Market by Vertical, 2019 - 2022, USD Million
  • TABLE 312 Singapore AR VR Software Market by Vertical, 2023 - 2030, USD Million
  • TABLE 313 Singapore AR VR Software Market by Technology Type, 2019 - 2022, USD Million
  • TABLE 314 Singapore AR VR Software Market by Technology Type, 2023 - 2030, USD Million
  • TABLE 315 Singapore AR VR Software Market by Software Type, 2019 - 2022, USD Million
  • TABLE 316 Singapore AR VR Software Market by Software Type, 2023 - 2030, USD Million
  • TABLE 317 Malaysia AR VR Software Market, 2019 - 2022, USD Million
  • TABLE 318 Malaysia AR VR Software Market, 2023 - 2030, USD Million
  • TABLE 319 Malaysia AR VR Software Market by Vertical, 2019 - 2022, USD Million
  • TABLE 320 Malaysia AR VR Software Market by Vertical, 2023 - 2030, USD Million
  • TABLE 321 Malaysia AR VR Software Market by Technology Type, 2019 - 2022, USD Million
  • TABLE 322 Malaysia AR VR Software Market by Technology Type, 2023 - 2030, USD Million
  • TABLE 323 Malaysia AR VR Software Market by Software Type, 2019 - 2022, USD Million
  • TABLE 324 Malaysia AR VR Software Market by Software Type, 2023 - 2030, USD Million
  • TABLE 325 Rest of Asia Pacific AR VR Software Market, 2019 - 2022, USD Million
  • TABLE 326 Rest of Asia Pacific AR VR Software Market, 2023 - 2030, USD Million
  • TABLE 327 Rest of Asia Pacific AR VR Software Market by Vertical, 2019 - 2022, USD Million
  • TABLE 328 Rest of Asia Pacific AR VR Software Market by Vertical, 2023 - 2030, USD Million
  • TABLE 329 Rest of Asia Pacific AR VR Software Market by Technology Type, 2019 - 2022, USD Million
  • TABLE 330 Rest of Asia Pacific AR VR Software Market by Technology Type, 2023 - 2030, USD Million
  • TABLE 331 Rest of Asia Pacific AR VR Software Market by Software Type, 2019 - 2022, USD Million
  • TABLE 332 Rest of Asia Pacific AR VR Software Market by Software Type, 2023 - 2030, USD Million
目次

The Global AR VR Software Market size is expected to reach $97.3 billion by 2030, rising at a market growth of 18.1% CAGR during the forecast period.

AR and VR modeling and visualization software enable users to visualize 3D models and designs in a more immersive and interactive manner. This allows for a deeper understanding of complex concepts, such as architectural plans, product designs, or scientific data. Consequently, Modeling & Visualization Software segment procured $3,888.5 million revenue in the market in 2022. Designers, architects, and engineers can make real-time changes and adjustments to their models within the virtual environment. This iterative process can lead to more efficient and optimized designs. Users can simulate and test scenarios within the virtual environment. This is beneficial for understanding how designs or structures will perform under different conditions, potentially reducing costly real-world testing.

The major strategies followed by the market participants are Partnerships, Collaborations & Agreements as the key developmental strategy to keep pace with the changing demands of end users. For instance, In August, 2023, Magic Leap, Inc. joined hands with Microsoft Corporation and Qualcomm Technologies, Inc. Under this collaboration, the Mixed Reality Toolkit (MRTK) was introduced. The MRTK is a platform for AR/VR development framework and assists the developers in app creation. Moreover, In October, 2019, NVIDIA Corporation expanded their partnership with Red Hat, Inc for providing access to the Red Hat OpenShift and the NVIDIA EGX platform to customers. Additionally, the individuals incorporated NVIDIA GPUs to enhance data science, AI and machine learning.

Based on the Analysis presented in the KBV Cardinal matrix; Google LLC and Microsoft Corporation are the forerunner in the Market. In January, 2022, Microsoft Corporation partnered with Qualcomm Technologies, Inc., an American multinational corporation. Through this partnership, the companies broadened the use of augmented reality (AR) in the consumer as well as the enterprise sector. Companies such as Adobe, Inc., Qualcomm, Inc., NVIDIA Corporation are some of the key innovators in the Market.

Market Growth Factors

Growing popularity of gaming

The surge in gaming's popularity has led to increased demand for AR and VR software applications in the industry. As gamers seek more immersive and interactive experiences, AR and VR technologies have proven to be a natural fit, offering an unprecedented level of immersion and engagement. This alignment has stimulated the creation of a wide array of gaming content that leverages AR and VR software, expanding the market's portfolio of offerings. Consequently, the growing popularity of gaming is not only expanding the market within the gaming industry but also contributing to its broader acceptance and utilization across diverse domains, ultimately driving market growth and technological advancement.

Enhancement of remote work and collaboration through AR/VR software

A significant consequence of this shift is the increased demand for AR and VR software that supports remote work and collaboration. As organizations recognize the potential of these technologies to bridge geographical gaps and facilitate seamless communication, the market has responded with a surge in applications tailored for remote work scenarios. The steady integration of these technologies in the remote work landscape not only bolsters their market presence but also promotes innovation in AR and VR software, as developers continue to refine and expand their applications to meet the evolving needs of remote work and collaboration. In conclusion, the positive impact of enhancing remote work and collaboration through AR and VR software is a catalyst for the continuous growth and diversification of the market, propelling it to new heights.

Market Restraining Factors

Limited amount of content available for AR/VR

The immediate repercussions of the limitation of AR and VR content is the restraint it places on market expansion. With a restricted catalog of content, potential users and businesses may perceive AR and VR technologies as lacking the necessary depth and breadth to justify investment. Furthermore, the scarcity of content acts as a deterrent to sustained user engagement. Without a steady stream of diverse and high-quality content, users may not find compelling reasons to continue using AR and VR technologies. This can lead to a decline in user interest, reducing the market's user base and subsequently limiting its impact on various industries. Therefore, the negative impact of a limited amount of content in the market is severe, affecting its growth, adoption, and innovation potential.

Technology Type Outlook

Based on technology type, the market is bifurcated into AR software and VR software. The VR software segment garnered a considerable growth rate in the market in 2022. VR software provides users with immersive and realistic experiences. Whether it's gaming, training, or virtual tours, users can feel like they are physically present in a different environment, enhancing engagement and enjoyment. In sectors like aviation and industrial manufacturing, VR training reduces the risk of accidents and equipment damage. It also minimizes the costs associated with physical training equipment and real-world simulations. VR is used in healthcare for pain management, exposure therapy, and physical rehabilitation. It can distract patients from pain, treat phobias, and aid in the recovery of motor skills.

Software Type Outlook

On the basis of software type, the market is divided into software development kit, game engine, modeling & visualization software, content management system, training simulation software, and others. The software development kit segment acquired the largest revenue share in the market in 2022. AR and VR SDKs provide pre-built frameworks, libraries, and tools that streamline the development process. Developers can save time and effort by using these pre-existing components, allowing them to create applications more quickly. SDKs ensure consistency in AR and VR application development. They provide standardized APIs and best practices, reducing the likelihood of errors and inconsistencies in the codebase. AR and VR SDKs typically offer access to hardware-specific features and sensors, such as cameras, accelerometers, and gyroscopes, allowing developers to create more advanced and immersive experiences.

Vertical Outlook

Based on vertical, the market is categorized into media & entertainment, retail & e-commerce, training & education, travel & hospitality, aerospace & defense, real estate, manufacturing, healthcare, automotive, and others. The retail & e-commerce segment procured a remarkable growth rate in the market in 2022. Shoppers can use AR to virtually try on clothing, accessories, or cosmetics, improving the online shopping experience and reducing the rate of returns. AR apps can provide in-store navigation and location-based offers to enhance the shopping experience in physical stores. AR and VR enable customers to visualize how furniture or home decor items will look in their homes, making purchasing decisions easier. AR can provide additional information about products when scanning barcodes or using image recognition, helping customers make informed choices.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region garnered the largest revenue share in the market in 2022. Asia Pacific has seen a significant growth in its technology ecosystem, with thriving tech hubs in countries like China, Japan, South Korea, and India. This has led to increased investment and innovation in AR and VR technologies. The region has a rapidly expanding base of smartphone users, providing a substantial user base for AR and VR applications, especially in mobile gaming and entertainment.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Microsoft Corporation, Google LLC, Magic Leap, Inc., Adobe, Inc., Autodesk, Inc., NVIDIA Corporation, Advanced Micro Devices, Inc., Qualcomm, Inc., Zoho Corporation Pvt. Ltd., and Hexagon AB.

Recent Strategy Deployed in AR VR Software Market

Partnerships, Collaborations, and Agreements:

Aug-2023: Magic Leap, Inc. joined hands with Microsoft Corporation, a leading developer of personal-computer software systems, and Qualcomm Technologies, Inc., an American multinational corporation. Under this collaboration, the Mixed Reality Toolkit (MRTK) was introduced. The MRTK is a platform for AR/VR development framework and assists the developers in app creation.

Jun-2023: Hexagon AB teamed up with NVIDIA Corporation, an American multinational technology company. Under this collaboration, the technologies of Hexagon were integrated with NVIDIA to offer smooth multi-user workflows for process quality optimization, factory planning and operations.

Mar-2023: NVIDIA Corporation joined hands with Amazon Web Services, Inc. (AWS), a subsidiary of Amazon.com, Inc. company. Under this collaboration, the Amazon Elastic Compute Cloud (Amazon EC2) P5 was released. The new product offers 20 exaFLOPS of compute performance that aids training and building deep learning models.

Jul-2022: Hexagon AB came into a partnership with Cantier Systems Pte. Ltd, a company providing cost-effective manufacturing solutions. Under this partnership, the Cantier MES 4.0 was provided to the Hexagon customers. The new product assisted Hexagon to take authority over the plant floor for connectivity, visibility and realising the expectations of Industry 4.0.

May-2022: Advanced Micro Devices, Inc. teamed up with Qualcomm Technologies, Inc., an American multinational corporation. Under this collaboration, the Qualcomm FastConnect connectivity system was strengthened for the Qualcomm FastConnect 6900 system and the AMD Ryzen processor-based computing platforms.

Jan-2022: Microsoft Corporation partnered with Qualcomm Technologies, Inc., an American multinational corporation. Through this partnership, the companies broadened the use of augmented reality (AR) in the consumer as well as the enterprise sector.

Jun-2021: Advanced Micro Devices, Inc. formed a partnership with Magic Leap, Inc., an American technology company. Under this partnership, an augmented reality (AR) technology solution was developed. Additionally, this product helped the enterprise users to transform information and virtual content and combine them with real-world environments.

Oct-2019: NVIDIA Corporation expanded their partnership with Red Hat, Inc., an American software company. Under this partnership, the customers were provided access to the Red Hat OpenShift and the NVIDIA EGX platform. Additionally, the individuals incorporated NVIDIA GPUs to enhance data science, AI and machine learning.

Product Launches and Product Expansions:

Sep-2023: Qualcomm Technologies, Inc. unveiled the Snapdragon XR2 Gen 2 and Snapdragon AR1 Gen 1, two spatial computing platforms. The Snapdragon XR2 Gen 2 incorporates VR and MR technology into a single chip architecture to provide better experiences through thinner and more comfortable headsets. The Snapdragon AR1 Gen 1 offers lightweight smart glasses for immersive experiences.

Oct-2022: Adobe, Inc. added new products to enhance its Substance 3D tools portfolio, assisting developers with end-to-end solutions to create metaverse-ready immersive experiences and 3D content. The Substance 3D portfolio offers both the 2D and the 3D creators opportunities to better their work.

Acquisition and Mergers:

May-2022: Google LLC completed the acquisition of Raxium, a company developing tiny light-emitting diodes for AR hardware. Through this acquisition, Google enhanced its investment in the hardware products.

Jan-2022: Microsoft Corporation took over Activision Blizzard, Inc., an American video game holding company. Through this acquisition, Microsoft transformed the metaverse into an interconnected virtual world. Additionally, this acquisition gave an opportunity to the individuals to interact using immersive technology and three-dimensional avatars in a way similar to augmented reality (AR) and virtual reality (VR).

Jun-2020: Google LLC took over North, an Amazon-backed company that makes smart glasses. Through this acquisition, Google achieved its "ambient computing" technology, in which various connected devices function together simultaneously.

Jan-2019: Adobe, Inc. acquired Allegorithmic, a software developer based in Clermont-Ferrand. Through this acquisition, the Substance 3D design tools of Allegorithmic were incorporated into Adobe's Creative Cloud. Additionally, Adobe helped VFX artists working in film and television, marketers and designers to offer immersive experiences.

Geographical Expansions:

Feb-2022: Qualcomm Technologies, Inc. expanded its geographical footprints by opening Extended Reality (XR) Labs in Europe. The XR Labs focuses on advanced hand tracking and gesture control, image recognition and 3D Mapping and SLAM/Localization services.

Scope of the Study

Market Segments covered in the Report:

By Vertical

  • Media & Entertainment
  • Training & Education
  • Travel & Hospitality
  • Manufacturing
  • Healthcare
  • Aerospace & Defense
  • Real Estate
  • Automotive
  • Retail & E-commerce
  • Others

By Technology Type

  • AR Software
  • VR Software

By Software Type

  • Software Development Kit
  • Game Engine
  • Modeling & Visualization Software
  • Content Management System
  • Training & Simulation Software
  • Others

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
  • LAMEA
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Companies Profiled

  • Microsoft Corporation
  • Google LLC
  • Magic Leap, Inc.
  • Adobe, Inc.
  • Autodesk, Inc.
  • NVIDIA Corporation
  • Advanced Micro Devices, Inc.
  • Qualcomm, Inc.
  • Zoho Corporation Pvt. Ltd.
  • Hexagon AB

Unique Offerings from KBV Research

  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free

Table of Contents

Chapter 1. Market Scope & Methodology

  • 1.1 Market Definition
  • 1.2 Objectives
  • 1.3 Market Scope
  • 1.4 Segmentation
    • 1.4.1 Global AR VR Software Market, by Vertical
    • 1.4.2 Global AR VR Software Market, by Technology Type
    • 1.4.3 Global AR VR Software Market, by Software Type
    • 1.4.4 Global AR VR Software Market, by Geography
  • 1.5 Methodology for the research

Chapter 2. Market at a Glance

  • 2.1 Key Highlights

Chapter 3. Market Overview

  • 3.1 Introduction
    • 3.1.1 Overview
      • 3.1.1.1 Market Composition and Scenario
  • 3.2 Key Factors Impacting the Market
    • 3.2.1 Market Drivers
    • 3.2.2 Market Restraints

Chapter 4. Competition Analysis - Global

  • 4.1 KBV Cardinal Matrix
  • 4.2 Recent Industry Wide Strategic Developments
    • 4.2.1 Partnerships, Collaborations and Agreements
    • 4.2.2 Product Launches and Product Expansions
    • 4.2.3 Acquisition and Mergers
    • 4.2.4 Geographical Expansions
  • 4.3 Market Share Analysis, 2022
  • 4.4 Top Winning Strategies
    • 4.4.1 Key Leading Strategies: Percentage Distribution (2019-2023)
    • 4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2019, Oct - 2023, Aug) Leading Players
  • 4.5 Porter's Five Forces Analysis

Chapter 5. Global AR VR Software Market by Vertical

  • 5.1 Global Media & Entertainment Market by Region
  • 5.2 Global Training & Education Market by Region
  • 5.3 Global Travel & Hospitality Market by Region
  • 5.4 Global Manufacturing Market by Region
  • 5.5 Global Healthcare Market by Region
  • 5.6 Global Aerospace & Defense Market by Region
  • 5.7 Global Real Estate Market by Region
  • 5.8 Global Automotive Market by Region
  • 5.9 Global Retail & E-commerce Market by Region
  • 5.10. Global Others Market by Region

Chapter 6. Global AR VR Software Market by Technology Type

  • 6.1 Global AR Software Market by Region
  • 6.2 Global VR Software Market by Region

Chapter 7. Global AR VR Software Market by Software Type

  • 7.1 Global Software Development Kit Market by Region
  • 7.2 Global Game Engine Market by Region
  • 7.3 Global Modeling & Visualization Software Market by Region
  • 7.4 Global Content Management System Market by Region
  • 7.5 Global Training & Simulation Software Market by Region
  • 7.6 Global Others Market by Region

Chapter 8. Global AR VR Software Market by Region

  • 8.1 North America AR VR Software Market
    • 8.1.1 North America AR VR Software Market by Vertical
      • 8.1.1.1 North America Media & Entertainment Market by Country
      • 8.1.1.2 North America Training & Education Market by Country
      • 8.1.1.3 North America Travel & Hospitality Market by Country
      • 8.1.1.4 North America Manufacturing Market by Country
      • 8.1.1.5 North America Healthcare Market by Country
      • 8.1.1.6 North America Aerospace & Defense Market by Country
      • 8.1.1.7 North America Real Estate Market by Country
      • 8.1.1.8 North America Automotive Market by Country
      • 8.1.1.9 North America Retail & E-commerce Market by Country
      • 8.1.1.10 North America Others Market by Country
    • 8.1.2 North America AR VR Software Market by Technology Type
      • 8.1.2.1 North America AR Software Market by Country
      • 8.1.2.2 North America VR Software Market by Country
    • 8.1.3 North America AR VR Software Market by Software Type
      • 8.1.3.1 North America Software Development Kit Market by Country
      • 8.1.3.2 North America Game Engine Market by Country
      • 8.1.3.3 North America Modeling & Visualization Software Market by Country
      • 8.1.3.4 North America Content Management System Market by Country
      • 8.1.3.5 North America Training & Simulation Software Market by Country
      • 8.1.3.6 North America Others Market by Country
    • 8.1.4 North America AR VR Software Market by Country
      • 8.1.4.1 US AR VR Software Market
        • 8.1.4.1.1 US AR VR Software Market by Vertical
        • 8.1.4.1.2 US AR VR Software Market by Technology Type
        • 8.1.4.1.3 US AR VR Software Market by Software Type
      • 8.1.4.2 Canada AR VR Software Market
        • 8.1.4.2.1 Canada AR VR Software Market by Vertical
        • 8.1.4.2.2 Canada AR VR Software Market by Technology Type
        • 8.1.4.2.3 Canada AR VR Software Market by Software Type
      • 8.1.4.3 Mexico AR VR Software Market
        • 8.1.4.3.1 Mexico AR VR Software Market by Vertical
        • 8.1.4.3.2 Mexico AR VR Software Market by Technology Type
        • 8.1.4.3.3 Mexico AR VR Software Market by Software Type
      • 8.1.4.4 Rest of North America AR VR Software Market
        • 8.1.4.4.1 Rest of North America AR VR Software Market by Vertical
        • 8.1.4.4.2 Rest of North America AR VR Software Market by Technology Type
        • 8.1.4.4.3 Rest of North America AR VR Software Market by Software Type
  • 8.2 Europe AR VR Software Market
    • 8.2.1 Europe AR VR Software Market by Vertical
      • 8.2.1.1 Europe Media & Entertainment Market by Country
      • 8.2.1.2 Europe Training & Education Market by Country
      • 8.2.1.3 Europe Travel & Hospitality Market by Country
      • 8.2.1.4 Europe Manufacturing Market by Country
      • 8.2.1.5 Europe Healthcare Market by Country
      • 8.2.1.6 Europe Aerospace & Defense Market by Country
      • 8.2.1.7 Europe Real Estate Market by Country
      • 8.2.1.8 Europe Automotive Market by Country
      • 8.2.1.9 Europe Retail & E-commerce Market by Country
      • 8.2.1.10 Europe Others Market by Country
    • 8.2.2 Europe AR VR Software Market by Technology Type
      • 8.2.2.1 Europe AR Software Market by Country
      • 8.2.2.2 Europe VR Software Market by Country
    • 8.2.3 Europe AR VR Software Market by Software Type
      • 8.2.3.1 Europe Software Development Kit Market by Country
      • 8.2.3.2 Europe Game Engine Market by Country
      • 8.2.3.3 Europe Modeling & Visualization Software Market by Country
      • 8.2.3.4 Europe Content Management System Market by Country
      • 8.2.3.5 Europe Training & Simulation Software Market by Country
      • 8.2.3.6 Europe Others Market by Country
    • 8.2.4 Europe AR VR Software Market by Country
      • 8.2.4.1 Germany AR VR Software Market
        • 8.2.4.1.1 Germany AR VR Software Market by Vertical
        • 8.2.4.1.2 Germany AR VR Software Market by Technology Type
        • 8.2.4.1.3 Germany AR VR Software Market by Software Type
      • 8.2.4.2 UK AR VR Software Market
        • 8.2.4.2.1 UK AR VR Software Market by Vertical
        • 8.2.4.2.2 UK AR VR Software Market by Technology Type
        • 8.2.4.2.3 UK AR VR Software Market by Software Type
      • 8.2.4.3 France AR VR Software Market
        • 8.2.4.3.1 France AR VR Software Market by Vertical
        • 8.2.4.3.2 France AR VR Software Market by Technology Type
        • 8.2.4.3.3 France AR VR Software Market by Software Type
      • 8.2.4.4 Russia AR VR Software Market
        • 8.2.4.4.1 Russia AR VR Software Market by Vertical
        • 8.2.4.4.2 Russia AR VR Software Market by Technology Type
        • 8.2.4.4.3 Russia AR VR Software Market by Software Type
      • 8.2.4.5 Spain AR VR Software Market
        • 8.2.4.5.1 Spain AR VR Software Market by Vertical
        • 8.2.4.5.2 Spain AR VR Software Market by Technology Type
        • 8.2.4.5.3 Spain AR VR Software Market by Software Type
      • 8.2.4.6 Italy AR VR Software Market
        • 8.2.4.6.1 Italy AR VR Software Market by Vertical
        • 8.2.4.6.2 Italy AR VR Software Market by Technology Type
        • 8.2.4.6.3 Italy AR VR Software Market by Software Type
      • 8.2.4.7 Rest of Europe AR VR Software Market
        • 8.2.4.7.1 Rest of Europe AR VR Software Market by Vertical
        • 8.2.4.7.2 Rest of Europe AR VR Software Market by Technology Type
        • 8.2.4.7.3 Rest of Europe AR VR Software Market by Software Type
  • 8.3 Asia Pacific AR VR Software Market
    • 8.3.1 Asia Pacific AR VR Software Market by Vertical
      • 8.3.1.1 Asia Pacific Media & Entertainment Market by Country
      • 8.3.1.2 Asia Pacific Training & Education Market by Country
      • 8.3.1.3 Asia Pacific Travel & Hospitality Market by Country
      • 8.3.1.4 Asia Pacific Manufacturing Market by Country
      • 8.3.1.5 Asia Pacific Healthcare Market by Country
      • 8.3.1.6 Asia Pacific Aerospace & Defense Market by Country
      • 8.3.1.7 Asia Pacific Real Estate Market by Country
      • 8.3.1.8 Asia Pacific Automotive Market by Country
      • 8.3.1.9 Asia Pacific Retail & E-commerce Market by Country
      • 8.3.1.10 Asia Pacific Others Market by Country
    • 8.3.2 Asia Pacific AR VR Software Market by Technology Type
      • 8.3.2.1 Asia Pacific AR Software Market by Country
      • 8.3.2.2 Asia Pacific VR Software Market by Country
    • 8.3.3 Asia Pacific AR VR Software Market by Software Type
      • 8.3.3.1 Asia Pacific Software Development Kit Market by Country
      • 8.3.3.2 Asia Pacific Game Engine Market by Country
      • 8.3.3.3 Asia Pacific Modeling & Visualization Software Market by Country
      • 8.3.3.4 Asia Pacific Content Management System Market by Country
      • 8.3.3.5 Asia Pacific Training & Simulation Software Market by Country
      • 8.3.3.6 Asia Pacific Others Market by Country
    • 8.3.4 Asia Pacific AR VR Software Market by Country
      • 8.3.4.1 China AR VR Software Market
        • 8.3.4.1.1 China AR VR Software Market by Vertical
        • 8.3.4.1.2 China AR VR Software Market by Technology Type
        • 8.3.4.1.3 China AR VR Software Market by Software Type
      • 8.3.4.2 Japan AR VR Software Market
        • 8.3.4.2.1 Japan AR VR Software Market by Vertical
        • 8.3.4.2.2 Japan AR VR Software Market by Technology Type
        • 8.3.4.2.3 Japan AR VR Software Market by Software Type
      • 8.3.4.3 India AR VR Software Market
        • 8.3.4.3.1 India AR VR Software Market by Vertical
        • 8.3.4.3.2 India AR VR Software Market by Technology Type
        • 8.3.4.3.3 India AR VR Software Market by Software Type
      • 8.3.4.4 South Korea AR VR Software Market
        • 8.3.4.4.1 South Korea AR VR Software Market by Vertical
        • 8.3.4.4.2 South Korea AR VR Software Market by Technology Type
        • 8.3.4.4.3 South Korea AR VR Software Market by Software Type
      • 8.3.4.5 Singapore AR VR Software Market
        • 8.3.4.5.1 Singapore AR VR Software Market by Vertical
        • 8.3.4.5.2 Singapore AR VR Software Market by Technology Type
        • 8.3.4.5.3 Singapore AR VR Software Market by Software Type
      • 8.3.4.6 Malaysia AR VR Software Market
        • 8.3.4.6.1 Malaysia AR VR Software Market by Vertical
        • 8.3.4.6.2 Malaysia AR VR Software Market by Technology Type
        • 8.3.4.6.3 Malaysia AR VR Software Market by Software Type
      • 8.3.4.7 Rest of Asia Pacific AR VR Software Market
        • 8.3.4.7.1 Rest of Asia Pacific AR VR Software Market by Vertical
        • 8.3.4.7.2 Rest of Asia Pacific AR VR Software Market by Technology Type
        • 8.3.4.7.3 Rest of Asia Pacific AR VR Software Market by Software Type
  • 8.4 LAMEA AR VR Software Market
    • 8.4.1 LAMEA AR VR Software Market by Vertical
      • 8.4.1.1 LAMEA Media & Entertainment Market by Country
      • 8.4.1.2 LAMEA Training & Education Market by Country
      • 8.4.1.3 LAMEA Travel & Hospitality Market by Country
      • 8.4.1.4 LAMEA Manufacturing Market by Country
      • 8.4.1.5 LAMEA Healthcare Market by Country
      • 8.4.1.6 LAMEA Aerospace & Defense Market by Country
      • 8.4.1.7 LAMEA Real Estate Market by Country
      • 8.4.1.8 LAMEA Automotive Market by Country
      • 8.4.1.9 LAMEA Retail & E-commerce Market by Country
      • 8.4.1.10 LAMEA Others Market by Country
    • 8.4.2 LAMEA AR VR Software Market by Technology Type
      • 8.4.2.1 LAMEA AR Software Market by Country
      • 8.4.2.2 LAMEA VR Software Market by Country
    • 8.4.3 LAMEA AR VR Software Market by Software Type
      • 8.4.3.1 LAMEA Software Development Kit Market by Country
      • 8.4.3.2 LAMEA Game Engine Market by Country
      • 8.4.3.3 LAMEA Modeling & Visualization Software Market by Country
      • 8.4.3.4 LAMEA Content Management System Market by Country
      • 8.4.3.5 LAMEA Training & Simulation Software Market by Country
      • 8.4.3.6 LAMEA Others Market by Country
    • 8.4.4 LAMEA AR VR Software Market by Country
      • 8.4.4.1 Brazil AR VR Software Market
        • 8.4.4.1.1 Brazil AR VR Software Market by Vertical
        • 8.4.4.1.2 Brazil AR VR Software Market by Technology Type
        • 8.4.4.1.3 Brazil AR VR Software Market by Software Type
      • 8.4.4.2 Argentina AR VR Software Market
        • 8.4.4.2.1 Argentina AR VR Software Market by Vertical
        • 8.4.4.2.2 Argentina AR VR Software Market by Technology Type
        • 8.4.4.2.3 Argentina AR VR Software Market by Software Type
      • 8.4.4.3 UAE AR VR Software Market
        • 8.4.4.3.1 UAE AR VR Software Market by Vertical
        • 8.4.4.3.2 UAE AR VR Software Market by Technology Type
        • 8.4.4.3.3 UAE AR VR Software Market by Software Type
      • 8.4.4.4 Saudi Arabia AR VR Software Market
        • 8.4.4.4.1 Saudi Arabia AR VR Software Market by Vertical
        • 8.4.4.4.2 Saudi Arabia AR VR Software Market by Technology Type
        • 8.4.4.4.3 Saudi Arabia AR VR Software Market by Software Type
      • 8.4.4.5 South Africa AR VR Software Market
        • 8.4.4.5.1 South Africa AR VR Software Market by Vertical
        • 8.4.4.5.2 South Africa AR VR Software Market by Technology Type
        • 8.4.4.5.3 South Africa AR VR Software Market by Software Type
      • 8.4.4.6 Nigeria AR VR Software Market
        • 8.4.4.6.1 Nigeria AR VR Software Market by Vertical
        • 8.4.4.6.2 Nigeria AR VR Software Market by Technology Type
        • 8.4.4.6.3 Nigeria AR VR Software Market by Software Type
      • 8.4.4.7 Rest of LAMEA AR VR Software Market
        • 8.4.4.7.1 Rest of LAMEA AR VR Software Market by Vertical
        • 8.4.4.7.2 Rest of LAMEA AR VR Software Market by Technology Type
        • 8.4.4.7.3 Rest of LAMEA AR VR Software Market by Software Type

Chapter 9. Company Profiles

  • 9.1 Microsoft Corporation
    • 9.1.1 Company Overview
    • 9.1.2 Financial Analysis
    • 9.1.3 Segmental and Regional Analysis
    • 9.1.4 Research & Development Expenses
    • 9.1.5 Recent strategies and developments:
      • 9.1.5.1 Partnerships, Collaborations, and Agreements:
      • 9.1.5.2 Acquisition and Mergers:
    • 9.1.6 SWOT Analysis
  • 9.2 Google LLC (Alphabet Inc.)
    • 9.2.1 Company Overview
    • 9.2.2 Financial Analysis
    • 9.2.3 Segmental and Regional Analysis
    • 9.2.4 Research & Development Expense
    • 9.2.5 Recent strategies and developments:
      • 9.2.5.1 Acquisition and Mergers:
    • 9.2.6 SWOT Analysis
  • 9.3 Magic Leap, Inc.
    • 9.3.1 Company Overview
    • 9.3.2 Recent strategies and developments:
      • 9.3.2.1 Partnerships, Collaborations, and Agreements:
    • 9.3.3 SWOT Analysis
  • 9.4 Adobe, Inc.
    • 9.4.1 Company Overview
    • 9.4.2 Financial Analysis
    • 9.4.3 Segmental and Regional Analysis
    • 9.4.4 Research & Development Expense
    • 9.4.5 Recent strategies and developments:
      • 9.4.5.1 Product Launches and Product Expansions:
      • 9.4.5.2 Acquisition and Mergers:
    • 9.4.6 SWOT Analysis
  • 9.5 Autodesk, Inc.
    • 9.5.1 Company Overview
    • 9.5.2 Financial Analysis
    • 9.5.3 Regional Analysis
    • 9.5.4 Research & Development Expenses
    • 9.5.5 SWOT Analysis
  • 9.6 NVIDIA Corporation
    • 9.6.1 Company Overview
    • 9.6.2 Financial Analysis
    • 9.6.3 Segmental and Regional Analysis
    • 9.6.4 Research & Development Expenses
    • 9.6.5 Recent strategies and developments:
      • 9.6.5.1 Partnerships, Collaborations, and Agreements:
    • 9.6.6 SWOT Analysis
  • 9.7 Advanced Micro Devices, Inc.
    • 9.7.1 Company Overview
    • 9.7.2 Financial Analysis
    • 9.7.3 Segmental and Regional Analysis
    • 9.7.4 Research & Development Expenses
    • 9.7.5 Recent strategies and developments:
      • 9.7.5.1 Partnerships, Collaborations, and Agreements:
    • 9.7.6 SWOT Analysis
  • 9.8 Qualcomm, Inc.
    • 9.8.1 Company Overview
    • 9.8.2 Financial Analysis
    • 9.8.3 Segmental and Regional Analysis
    • 9.8.4 Research & Development Expense
    • 9.8.5 Recent strategies and developments:
      • 9.8.5.1 Product Launches and Product Expansions:
      • 9.8.5.2 Geographical Expansions:
    • 9.8.6 SWOT Analysis
  • 9.9 Zoho Corporation Pvt. Ltd.
    • 9.9.1 Company Overview
    • 9.9.2 SWOT Analysis
  • 9.10. Hexagon AB
    • 9.10.1 Company Overview
    • 9.10.2 Financial Analysis
    • 9.10.3 Regional & Segmental Analysis
    • 9.10.4 Research & Development Expenses
    • 9.10.5 Recent strategies and developments:
      • 9.10.5.1 Partnerships, Collaborations, and Agreements:
    • 9.10.6 SWOT Analysis

Chapter 10. Winning Imperatives of AR VR Software Market