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市場調査レポート
商品コード
1384587
A2ミルクの世界市場規模、シェア、産業動向分析レポート:製品別、パッケージ別、流通チャネル別、地域別展望、予測、2023年~2030年Global A2 Milk Market Size, Share & Industry Trends Analysis Report By Product (Liquid, and Powder), By Packaging (Cartons, Bottles, and Others), By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030 |
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A2ミルクの世界市場規模、シェア、産業動向分析レポート:製品別、パッケージ別、流通チャネル別、地域別展望、予測、2023年~2030年 |
出版日: 2023年10月31日
発行: KBV Research
ページ情報: 英文 214 Pages
納期: 即納可能
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A2ミルク市場規模は2030年までに106億米ドルに達し、予測期間中のCAGRは17.6%の市場成長率で上昇すると予測されています。
しかし、A2ミルクと従来の牛乳との価格格差は、多くの消費者にとって経済的な障壁となっています。可処分所得が限られており、予算も限られているため、市場のかなりの部分がより費用対効果の高い代替品を選ぶ可能性があります。その結果、A2ミルクの潜在的消費者層が減少します。そのような地域の消費者は、従来型の牛乳や、より予算に優しい他の代替乳製品を選ぶかもしれないです。その結果、このような地域ではA2ミルクの市場シェアが低下します。その結果、価格面での不利がA2ミルク普及の顕著な障害となり、A2ミルクの市場拡大と普及に影響を及ぼすことになります。
製品の展望
製品は液体と粉末に分けられます。液体セグメントは2022年の市場で最も高い売上シェアを獲得しました。液体A2ミルクはすぐに飲めるため、手早く簡単に乳製品を摂取したい人に便利です。グラスに直接注いだり、レシピに使ったりすることができ、追加の準備も不要です。液体A2ミルクは、新鮮な牛乳の自然でクリーミーな質感と粘性を維持しています。牛乳の伝統的な口当たりとクリーミーさを楽しみたい方には理想的な選択肢となるでしょう。
包装の展望
パッケージングによって、市場はカートン、ボトル、その他に区分されます。ボトル・セグメントは2022年の市場で大きな収益シェアを記録しました。プラスチックボトルは耐久性に優れ、取り扱いや輸送中に破損しにくいため、牛乳が乱暴な取り扱いや過酷な条件に耐える必要がある場合に有利です。ペットボトルはサイズや形状がより汎用的であることが多く、そのため、シングルサーブの製造を含め、多くの産業でパッケージングに採用されています。ペットボトルは透明で、消費者が中の製品を見ることができるため、製品の品質や鮮度の面で安心感を与えることができます。
流通チャネルの展望
流通チャネル別にみると、市場はスーパーマーケット&ハイパーマーケット、コンビニエンスストア、オンライン、その他に分類されます。スーパーマーケット&ハイパーマーケット部門は、2022年の市場で最大の売上シェアを示した。スーパーマーケットとハイパーマーケットでは一般的に、異なるブランド、サイズ、バリエーション(フレーバー付きやラクトースフリーのオプションなど)を含む、より幅広い製品を提供しています。この多様性により、消費者は自分の嗜好や食事のニーズに合った製品を選ぶことができます。スーパーマーケットやハイパーマーケットは、その巨大さと大量仕入れが可能なことから、一般的に価格競争力が高いです。その結果、長期的に見れば、これらの店舗で買い物をする方が、費用対効果の高い選択肢となる可能性が高いです。
地域別展望
地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAで分析されます。アジア太平洋地域は、2022年の同市場で最も高い収益シェアを獲得しました。アジア太平洋地域で所得が増加するにつれて、より多くの消費者が高級で健康的な食品を求めるようになっており、A2ミルクはこのプロファイルに適合しています。中産階級の人々は、より健康に良いと認識される製品により積極的に出費を惜しまないです。中国、オーストラリア、ニュージーランド、インドといった国々は、市場の収益にプラスの影響を与えています。この市場のかなりの部分は牛乳によるもので、牛乳はあらゆる年齢層の人々から最高の健康食品とみなされています。さらに、水牛や牛の品種が容易に入手できるため、牛乳は豊富に生産されています。
The Global A2 Milk Market size is expected to reach $10.6 billion by 2030, rising at a market growth of 17.6% CAGR during the forecast period.
As A2 milk has become more prominently featured in supermarkets, grocery stores, and online platforms, it has gained recognition and acceptance among a wider audience. Thus, Supermarket & Hypermarket segment acquired $1,514.2 million in 2022. This expanded retail presence has generated a ripple effect, positively influencing the market's growth. The increased availability means more consumers, including those residing in geographically diverse regions, now have convenient access to A2 milk. This accessibility is especially crucial in capturing the attention of individuals who may not have previously considered A2 milk a viable alternative. The result is an enlargement of the consumer base and heightened demand for this dairy product. Some of the factors impacting the market are rising concerns about digestibility, lactose intolerance & allergies, increasing proportion of the middle class globally, and higher price of A2 milk.
A2 milk, recognized for its potential to be gentler on the digestive system, aligns with the needs of individuals who face difficulties digesting conventional cow's milk. This factor has led to increased consumer adoption, contributing to the expansion of the market and elevating the demand for this alternative dairy product. This has fostered a steady rise in demand for A2 milk as individuals seek a more digestible and palatable dairy option, particularly in regions where lactose intolerance is prevalent. Additionally, as people around the world enter the middle-class bracket, they often become more health conscious. The ability to afford such products makes it easier for the middle class to incorporate A2 milk into their diets, contributing to its growing demand. The middle class is often more discerning when it comes to the quality of products they consume. They are increasingly turning to A2 milk to promote better digestion and overall well-being. Thus, an increase in the proportion of the global middle class can aid in the expansion of the market.
However, the pricing disparity between A2 milk and conventional cow's milk creates a substantial financial barrier for many consumers. With limited disposable income and budget constraints, a sizable portion of the market may opt for more cost-effective alternatives. The result is a reduced potential consumer base for A2 milk. Consumers in such regions may opt for traditional cow's milk or other dairy alternatives that are more budget friendly. The result is a reduced market share for A2 milk in these areas. Consequently, the pricing disadvantage poses a notable obstacle to the widespread adoption, affecting its market expansion and reach.
Product Outlook
Based on the product, the market is divided into liquid and powder. The liquid segment garnered the highest revenue share in the market in 2022. Liquid A2 milk is ready to consume, making it a convenient choice for those looking for a quick and easy source of dairy. It can be poured directly into a glass or used in recipes without additional preparation. Liquid A2 milk maintains the natural creamy texture and consistency of fresh milk. It can be an ideal choice for those who enjoy the traditional mouthfeel and creaminess of milk.
Packaging Outlook
On the basis of packaging, the market is segmented into cartons, bottles, and others. The bottles segment recorded a significant revenue share in the market in 2022. Plastic bottles are more durable and less prone to damage during handling and transportation, which can be advantageous if the milk needs to endure rough handling or extreme conditions. Plastic bottles are frequently more versatile in size and shape, which is why they are employed in many industries for packaging, including the production of single-serve options. Plastic bottles are transparent, allowing consumers to see the product inside, which can be reassuring in terms of product quality and freshness.
Distribution Channel Outlook
By distribution channel, the market is classified into supermarket & hypermarket, convenience stores, online, and others. The supermarket & hypermarket segment witnessed the maximum revenue share in the market in 2022. Supermarkets and hypermarkets generally offer a broader range of products, including different brands, sizes, and variations (e.g., flavored or lactose-free options). This variety enables consumers to choose products that suit their preferences and dietary needs. Supermarkets and hypermarkets typically have more competitive prices because of their enormous size and ability to make bulk purchases. As a result, shopping at one of these establishments is likely to be the more cost-effective option in the long run.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region procured the highest revenue share in the market in 2022. As incomes rise in the Asia Pacific, more consumers are looking for premium and healthier food options, and A2 milk fits this profile. The middle-class population is more willing to spend on products perceived as better for their health. Nations like China, Australia, New Zealand, and India positively impact the market revenue. A significant portion of this market comes from milk, which is regarded by people of all ages as the best health product. Furthermore, there was an abundance of milk produced due to the readily available variety of buffalo and cow breeds.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Vietnam Dairy Products Joint Stock Company, Erden Creamery Pvt Ltd, Vrindavan Dairy LLP, KESARIYA FARM PVT LTD, Sid's Farm Private Limited, Amul (The Gujarat Co-operative Milk Marketing Federation Ltd.), The a2 Milk Company Limited, Fonterra Co-operative Group Limited, Nestle S.A, Provilac Dairy Farms Pvt. Ltd.
Market Segments covered in the Report:
By Product
By Packaging
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research