市場調査レポート
商品コード
1353379

メディアモニタリングツールの世界市場規模、シェア、産業動向分析レポート:コンポーネント別、展開タイプ別、企業規模別、用途別、業界別、地域別展望および予測、2023年~2030年

Global Media Monitoring Tools Market Size, Share & Industry Trends Analysis Report By Component (Software, and Services), By Deployment Type, By Enterprise Size, By Application, By Vertical, By Regional Outlook and Forecast, 2023 - 2030

出版日: | 発行: KBV Research | ページ情報: 英文 385 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=154.94円
メディアモニタリングツールの世界市場規模、シェア、産業動向分析レポート:コンポーネント別、展開タイプ別、企業規模別、用途別、業界別、地域別展望および予測、2023年~2030年
出版日: 2023年08月31日
発行: KBV Research
ページ情報: 英文 385 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 図表
  • 目次
概要

メディアモニタリングツール市場規模は2030年までに112億米ドルに達すると予測され、予測期間中のCAGRは14.5%の市場成長率で上昇します。

しかし、メディア・モニタリング・ツールは、深いフェイク・コンテンツや誤った情報が拡散した場合に困難を伴う。これらのシステムが大衆の感情やメディアの報道を正確に予測する能力は、本物のコンテンツと創作されたコンテンツを区別できないために妨げられる可能性があります。組織は緊急時にメディア・モニタリング・ツールを活用し、世論を評価し、それに対応します。深いフェイクや誤報は不適切な状況認識につながり、企業に不適切な危機管理戦術を実施させる可能性があります。その結果、企業は歪んだ洞察により、誤ったデータに判断を委ねることになるかもしれないです。誤解を招くデータや深いフェイクに対処する際には、反応的な対応が必要となります。これらすべての要因が市場に悪影響を及ぼすと思われます。

コンポーネントの展望

コンポーネントに基づき、市場はソフトウェアとサービスに区分されます。2022年には、ソフトウェア・セグメントが最大の収益シェアで市場を独占しました。包括的なメディア・モニタリング・ソリューションは、ソフトウェア・コンポーネントが連携して、メディア・プレゼンスのモニタリングと理解、ブランド・レピュテーションのモニタリング、市場情報の収集、新しい動向や問題への対応において、人々や企業を支援することで可能となります。

展開タイプの展望

展開タイプに基づき、市場はオンプレミスとクラウドに細分化されます。2022年には、クラウドセグメントが市場で有望な成長率を獲得しました。市場において、クラウド展開は適応性、手頃な価格、拡張性、メディアモニタリングと分析の動的性質を考慮したいくつかの機能を提供します。モニタリング・プロセスを簡素化し、メディアの言及から洞察に満ちた情報を得たいと考える企業にとって、人気の高い選択肢となっています。

企業規模の展望

企業規模別に見ると、市場は大企業と中小企業に分類されます。2022年には、大企業セグメントが市場で最も高い収益シェアを獲得しました。メディアモニタリング技術は、利害関係者の交流、市場インテリジェンス、ブランド管理において極めて重要です。これらのシステムは、情報過多の時代に大量のデータを分析し、消費者感情、競合の動き、市場の動向に関する有意義な考察を提供します。

アプリケーションの展望

用途別では、印刷メディアモニタリング、ソーシャルメディアモニタリング、放送メディアモニタリング、オンラインメディアモニタリング、その他に分類されます。オンラインメディアモニタリングセグメントは、2022年の市場で大きな収益シェアを獲得しました。メディア・モニタリング・ツールは、個人、企業、グループ、さらには政府でさえも、オンライン・プレゼンスと評判の追跡、分析、管理を支援することで、オンライン・メディアにおいて重要な役割を果たしています。これらのツールは、ブログ、フォーラム、ソーシャルメディアサイト、ニュースサイトなど、さまざまなインターネット上の注目を維持するために開発されました。

業界別展望

業界別では、市場はBFSI、ヘルスケア、メディア&エンターテインメント、小売&eコマース、IT&テレコム、その他に区分されます。メディア&エンタテインメント分野は、2022年の市場で突出した収益シェアを獲得しました。メディア・エンターテイメント企業にとって、メディア・モニタリング技術は、データ収集、洞察抽出、様々な業務分野にわたる情報に基づく意思決定を支援するため、貴重な資産です。これらのリソースは、熱心な消費者の開拓、より良いコンテンツ戦略、より良いブランド管理、急速に変化する市場での競争力強化に貢献します。

地域別展望

地域別では、北米、欧州、アジア太平洋、LAMEAで市場を分析しています。2022年には、北米地域が最大の収益シェアを獲得して市場をリードしました。効率的なオンラインプレゼンス管理の必要性、この地域の技術に精通した文化、デジタル技術の広範な採用が背景にあります。これらのソリューションは、企業が消費者の嗜好や市場動向の把握に努める中で、さまざまなデジタルソースからリアルタイムの洞察を提供します。ソーシャルメディア、オンライン・レビュー、ニュース記事の人気が高まっているため、市場の成長は今後数年で加速すると思われます。

目次

第1章 市場範囲と調査手法

  • 市場の定義
  • 目的
  • 市場範囲
  • セグメンテーション
  • 調査手法

第2章 市場の概要

  • 主なハイライト

第3章 市場概要

  • イントロダクション
    • 概要
      • 市場構成とシナリオ
  • 市場に影響を与える主な要因
    • 市場促進要因
    • 市場抑制要因
  • ポーターのファイブフォース分析

第4章 メディア監視ツール市場で展開される戦略

第5章 世界のメディア監視ツール市場:コンポーネント別

  • 世界のソフトウェア市場:地域別
  • 世界サービス市場:地域別

第6章 世界のメディア監視ツール市場:展開タイプ別

  • 世界のオンプレミス市場:地域別
  • 世界のクラウド市場:地域別

第7章 世界のメディア監視ツール市場:企業規模別

  • 世界の中小企業市場:地域別
  • 世界の大企業市場:地域別

第8章 世界のメディア監視ツール市場:用途別

  • 世界の放送メディア監視市場:地域別
  • 世界の印刷メディア監視市場:地域別
  • 世界のオンラインメディアモニタリング市場:地域別
  • 世界のソーシャルメディアモニタリング市場:地域別
  • 世界のメディア監視ツール市場:ソーシャルメディア監視タイプ別
    • 世界のマーケティング市場:地域別
    • 世界の監視および分析市場:地域別
    • 世界の資産およびコンテンツ管理市場:地域別
    • 世界のリスク&コンプライアンス市場:地域別
  • 世界のその他の市場:地域別

第9章 世界のメディア監視ツール市場:業界別

  • 世界の小売および電子商取引市場:地域別
  • 世界のBFSI市場:地域別
  • 世界のITおよびテレコム市場:地域別
  • 世界のメディア&エンターテインメント市場:地域別
  • 世界のヘルスケア市場:地域別
  • 世界のその他の市場:地域別

第10章 世界のメディア監視ツール市場:地域別

  • 北米
    • 北米の市場:国別
      • 米国
      • カナダ
      • メキシコ
      • その他北米地域
  • 欧州
    • 欧州の市場:国別
      • ドイツ
      • 英国
      • フランス
      • ロシア
      • スペイン
      • イタリア
      • その他欧州地域
  • アジア太平洋
    • アジア太平洋の市場:国別
      • 中国
      • 日本
      • インド
      • 韓国
      • シンガポール
      • マレーシア
      • その他アジア太平洋地域
  • ラテンアメリカ・中東・アフリカ
    • ラテンアメリカ・中東・アフリカの市場:国別
      • ブラジル
      • アルゼンチン
      • アラブ首長国連邦
      • サウジアラビア
      • 南アフリカ
      • ナイジェリア
      • その他ラテンアメリカ・中東・アフリカ地域

第11章 企業プロファイル

  • Snap, Inc
  • Hootsuite, Inc
  • Spotler Group
  • UNICEPTA GmbH
  • Onclusive, Inc(Symphony Technology Group)
  • BoomSonar Suite
  • Cision US Inc(Platinum Equity, LLC)
  • Agility PR Solutions LLC(Innodata Inc)
  • Talkwalker Inc(Marlin Equity Partners)
  • Meltwater

第12章 メディア監視ツール市場の勝利は必須

図表

LIST OF TABLES

  • TABLE 1 Global Media Monitoring Tools Market, 2019 - 2022, USD Million
  • TABLE 2 Global Media Monitoring Tools Market, 2023 - 2030, USD Million
  • TABLE 3 Global Media Monitoring Tools Market by Component, 2019 - 2022, USD Million
  • TABLE 4 Global Media Monitoring Tools Market by Component, 2023 - 2030, USD Million
  • TABLE 5 Global Software Market by Region, 2019 - 2022, USD Million
  • TABLE 6 Global Software Market by Region, 2023 - 2030, USD Million
  • TABLE 7 Global Services Market by Region, 2019 - 2022, USD Million
  • TABLE 8 Global Services Market by Region, 2023 - 2030, USD Million
  • TABLE 9 Global Media Monitoring Tools Market by Deployment Type, 2019 - 2022, USD Million
  • TABLE 10 Global Media Monitoring Tools Market by Deployment Type, 2023 - 2030, USD Million
  • TABLE 11 Global On-premise Market by Region, 2019 - 2022, USD Million
  • TABLE 12 Global On-premise Market by Region, 2023 - 2030, USD Million
  • TABLE 13 Global Cloud Market by Region, 2019 - 2022, USD Million
  • TABLE 14 Global Cloud Market by Region, 2023 - 2030, USD Million
  • TABLE 15 Global Media Monitoring Tools Market by Enterprise Size, 2019 - 2022, USD Million
  • TABLE 16 Global Media Monitoring Tools Market by Enterprise Size, 2023 - 2030, USD Million
  • TABLE 17 Global SMEs Market by Region, 2019 - 2022, USD Million
  • TABLE 18 Global SMEs Market by Region, 2023 - 2030, USD Million
  • TABLE 19 Global Large Enterprises Market by Region, 2019 - 2022, USD Million
  • TABLE 20 Global Large Enterprises Market by Region, 2023 - 2030, USD Million
  • TABLE 21 Global Media Monitoring Tools Market by Application, 2019 - 2022, USD Million
  • TABLE 22 Global Media Monitoring Tools Market by Application, 2023 - 2030, USD Million
  • TABLE 23 Global Broadcast Media Monitoring Market by Region, 2019 - 2022, USD Million
  • TABLE 24 Global Broadcast Media Monitoring Market by Region, 2023 - 2030, USD Million
  • TABLE 25 Global Print Media Monitoring Market by Region, 2019 - 2022, USD Million
  • TABLE 26 Global Print Media Monitoring Market by Region, 2023 - 2030, USD Million
  • TABLE 27 Global Online Media Monitoring Market by Region, 2019 - 2022, USD Million
  • TABLE 28 Global Online Media Monitoring Market by Region, 2023 - 2030, USD Million
  • TABLE 29 Global Social Media Monitoring Market by Region, 2019 - 2022, USD Million
  • TABLE 30 Global Social Media Monitoring Market by Region, 2023 - 2030, USD Million
  • TABLE 31 Global Media Monitoring Tools Market by Social Media Monitoring Type, 2019 - 2022, USD Million
  • TABLE 32 Global Media Monitoring Tools Market by Social Media Monitoring Type, 2023 - 2030, USD Million
  • TABLE 33 Global Marketing Market by Region, 2019 - 2022, USD Million
  • TABLE 34 Global Marketing Market by Region, 2023 - 2030, USD Million
  • TABLE 35 Global Monitoring & Analytics Market by Region, 2019 - 2022, USD Million
  • TABLE 36 Global Monitoring & Analytics Market by Region, 2023 - 2030, USD Million
  • TABLE 37 Global Asset & Content Management Market by Region, 2019 - 2022, USD Million
  • TABLE 38 Global Asset & Content Management Market by Region, 2023 - 2030, USD Million
  • TABLE 39 Global Risk & Compliance Market by Region, 2019 - 2022, USD Million
  • TABLE 40 Global Risk & Compliance Market by Region, 2023 - 2030, USD Million
  • TABLE 41 Global Others Market by Region, 2019 - 2022, USD Million
  • TABLE 42 Global Others Market by Region, 2023 - 2030, USD Million
  • TABLE 43 Global Media Monitoring Tools Market by Vertical, 2019 - 2022, USD Million
  • TABLE 44 Global Media Monitoring Tools Market by Vertical, 2023 - 2030, USD Million
  • TABLE 45 Global Retail & Ecommerce Market by Region, 2019 - 2022, USD Million
  • TABLE 46 Global Retail & Ecommerce Market by Region, 2023 - 2030, USD Million
  • TABLE 47 Global BFSI Market by Region, 2019 - 2022, USD Million
  • TABLE 48 Global BFSI Market by Region, 2023 - 2030, USD Million
  • TABLE 49 Global IT & Telecom Market by Region, 2019 - 2022, USD Million
  • TABLE 50 Global IT & Telecom Market by Region, 2023 - 2030, USD Million
  • TABLE 51 Global Media & Entertainment Market by Region, 2019 - 2022, USD Million
  • TABLE 52 Global Media & Entertainment Market by Region, 2023 - 2030, USD Million
  • TABLE 53 Global Healthcare Market by Region, 2019 - 2022, USD Million
  • TABLE 54 Global Healthcare Market by Region, 2023 - 2030, USD Million
  • TABLE 55 Global Others Market by Region, 2019 - 2022, USD Million
  • TABLE 56 Global Others Market by Region, 2023 - 2030, USD Million
  • TABLE 57 Global Media Monitoring Tools Market by Region, 2019 - 2022, USD Million
  • TABLE 58 Global Media Monitoring Tools Market by Region, 2023 - 2030, USD Million
  • TABLE 59 North America Media Monitoring Tools Market, 2019 - 2022, USD Million
  • TABLE 60 North America Media Monitoring Tools Market, 2023 - 2030, USD Million
  • TABLE 61 North America Media Monitoring Tools Market by Component, 2019 - 2022, USD Million
  • TABLE 62 North America Media Monitoring Tools Market by Component, 2023 - 2030, USD Million
  • TABLE 63 North America Software Market by Region, 2019 - 2022, USD Million
  • TABLE 64 North America Software Market by Region, 2023 - 2030, USD Million
  • TABLE 65 North America Services Market by Region, 2019 - 2022, USD Million
  • TABLE 66 North America Services Market by Region, 2023 - 2030, USD Million
  • TABLE 67 North America Media Monitoring Tools Market by Deployment Type, 2019 - 2022, USD Million
  • TABLE 68 North America Media Monitoring Tools Market by Deployment Type, 2023 - 2030, USD Million
  • TABLE 69 North America On-premise Market by Region, 2019 - 2022, USD Million
  • TABLE 70 North America On-premise Market by Region, 2023 - 2030, USD Million
  • TABLE 71 North America Cloud Market by Region, 2019 - 2022, USD Million
  • TABLE 72 North America Cloud Market by Region, 2023 - 2030, USD Million
  • TABLE 73 North America Media Monitoring Tools Market by Enterprise Size, 2019 - 2022, USD Million
  • TABLE 74 North America Media Monitoring Tools Market by Enterprise Size, 2023 - 2030, USD Million
  • TABLE 75 North America SMEs Market by Country, 2019 - 2022, USD Million
  • TABLE 76 North America SMEs Market by Country, 2023 - 2030, USD Million
  • TABLE 77 North America Large Enterprises Market by Country, 2019 - 2022, USD Million
  • TABLE 78 North America Large Enterprises Market by Country, 2023 - 2030, USD Million
  • TABLE 79 North America Media Monitoring Tools Market by Application, 2019 - 2022, USD Million
  • TABLE 80 North America Media Monitoring Tools Market by Application, 2023 - 2030, USD Million
  • TABLE 81 North America Broadcast Media Monitoring Market by Country, 2019 - 2022, USD Million
  • TABLE 82 North America Broadcast Media Monitoring Market by Country, 2023 - 2030, USD Million
  • TABLE 83 North America Print Media Monitoring Market by Country, 2019 - 2022, USD Million
  • TABLE 84 North America Print Media Monitoring Market by Country, 2023 - 2030, USD Million
  • TABLE 85 North America Online Media Monitoring Market by Country, 2019 - 2022, USD Million
  • TABLE 86 North America Online Media Monitoring Market by Country, 2023 - 2030, USD Million
  • TABLE 87 North America Social Media Monitoring Market by Country, 2019 - 2022, USD Million
  • TABLE 88 North America Social Media Monitoring Market by Country, 2023 - 2030, USD Million
  • TABLE 89 North America Media Monitoring Tools Market by Social Media Monitoring Type, 2019 - 2022, USD Million
  • TABLE 90 North America Media Monitoring Tools Market by Social Media Monitoring Type, 2023 - 2030, USD Million
  • TABLE 91 North America Marketing Market by Country, 2019 - 2022, USD Million
  • TABLE 92 North America Marketing Market by Country, 2023 - 2030, USD Million
  • TABLE 93 North America Monitoring & Analytics Market by Country, 2019 - 2022, USD Million
  • TABLE 94 North America Monitoring & Analytics Market by Country, 2023 - 2030, USD Million
  • TABLE 95 North America Asset & Content Management Market by Country, 2019 - 2022, USD Million
  • TABLE 96 North America Asset & Content Management Market by Country, 2023 - 2030, USD Million
  • TABLE 97 North America Risk & Compliance Market by Country, 2019 - 2022, USD Million
  • TABLE 98 North America Risk & Compliance Market by Country, 2023 - 2030, USD Million
  • TABLE 99 North America Others Market by Country, 2019 - 2022, USD Million
  • TABLE 100 North America Others Market by Country, 2023 - 2030, USD Million
  • TABLE 101 North America Media Monitoring Tools Market by Vertical, 2019 - 2022, USD Million
  • TABLE 102 North America Media Monitoring Tools Market by Vertical, 2023 - 2030, USD Million
  • TABLE 103 North America Retail & Ecommerce Market by Country, 2019 - 2022, USD Million
  • TABLE 104 North America Retail & Ecommerce Market by Country, 2023 - 2030, USD Million
  • TABLE 105 North America BFSI Market by Country, 2019 - 2022, USD Million
  • TABLE 106 North America BFSI Market by Country, 2023 - 2030, USD Million
  • TABLE 107 North America IT & Telecom Market by Country, 2019 - 2022, USD Million
  • TABLE 108 North America IT & Telecom Market by Country, 2023 - 2030, USD Million
  • TABLE 109 North America Media & Entertainment Market by Country, 2019 - 2022, USD Million
  • TABLE 110 North America Media & Entertainment Market by Country, 2023 - 2030, USD Million
  • TABLE 111 North America Healthcare Market by Country, 2019 - 2022, USD Million
  • TABLE 112 North America Healthcare Market by Country, 2023 - 2030, USD Million
  • TABLE 113 North America Others Market by Country, 2019 - 2022, USD Million
  • TABLE 114 North America Others Market by Country, 2023 - 2030, USD Million
  • TABLE 115 North America Media Monitoring Tools Market by Country, 2019 - 2022, USD Million
  • TABLE 116 North America Media Monitoring Tools Market by Country, 2023 - 2030, USD Million
  • TABLE 117 US Media Monitoring Tools Market, 2019 - 2022, USD Million
  • TABLE 118 US Media Monitoring Tools Market, 2023 - 2030, USD Million
  • TABLE 119 US Media Monitoring Tools Market by Component, 2019 - 2022, USD Million
  • TABLE 120 US Media Monitoring Tools Market by Component, 2023 - 2030, USD Million
  • TABLE 121 US Media Monitoring Tools Market by Deployment Type, 2019 - 2022, USD Million
  • TABLE 122 US Media Monitoring Tools Market by Deployment Type, 2023 - 2030, USD Million
  • TABLE 123 US Media Monitoring Tools Market by Enterprise Size, 2019 - 2022, USD Million
  • TABLE 124 US Media Monitoring Tools Market by Enterprise Size, 2023 - 2030, USD Million
  • TABLE 125 US Media Monitoring Tools Market by Application, 2019 - 2022, USD Million
  • TABLE 126 US Media Monitoring Tools Market by Application, 2023 - 2030, USD Million
  • TABLE 127 US Media Monitoring Tools Market by Social Media Monitoring Type, 2019 - 2022, USD Million
  • TABLE 128 US Media Monitoring Tools Market by Social Media Monitoring Type, 2023 - 2030, USD Million
  • TABLE 129 US Media Monitoring Tools Market by Vertical, 2019 - 2022, USD Million
  • TABLE 130 US Media Monitoring Tools Market by Vertical, 2023 - 2030, USD Million
  • TABLE 131 Canada Media Monitoring Tools Market, 2019 - 2022, USD Million
  • TABLE 132 Canada Media Monitoring Tools Market, 2023 - 2030, USD Million
  • TABLE 133 Canada Media Monitoring Tools Market by Component, 2019 - 2022, USD Million
  • TABLE 134 Canada Media Monitoring Tools Market by Component, 2023 - 2030, USD Million
  • TABLE 135 Canada Media Monitoring Tools Market by Deployment Type, 2019 - 2022, USD Million
  • TABLE 136 Canada Media Monitoring Tools Market by Deployment Type, 2023 - 2030, USD Million
  • TABLE 137 Canada Media Monitoring Tools Market by Enterprise Size, 2019 - 2022, USD Million
  • TABLE 138 Canada Media Monitoring Tools Market by Enterprise Size, 2023 - 2030, USD Million
  • TABLE 139 Canada Media Monitoring Tools Market by Application, 2019 - 2022, USD Million
  • TABLE 140 Canada Media Monitoring Tools Market by Application, 2023 - 2030, USD Million
  • TABLE 141 Canada Media Monitoring Tools Market by Social Media Monitoring Type, 2019 - 2022, USD Million
  • TABLE 142 Canada Media Monitoring Tools Market by Social Media Monitoring Type, 2023 - 2030, USD Million
  • TABLE 143 Canada Media Monitoring Tools Market by Vertical, 2019 - 2022, USD Million
  • TABLE 144 Canada Media Monitoring Tools Market by Vertical, 2023 - 2030, USD Million
  • TABLE 145 Mexico Media Monitoring Tools Market, 2019 - 2022, USD Million
  • TABLE 146 Mexico Media Monitoring Tools Market, 2023 - 2030, USD Million
  • TABLE 147 Mexico Media Monitoring Tools Market by Component, 2019 - 2022, USD Million
  • TABLE 148 Mexico Media Monitoring Tools Market by Component, 2023 - 2030, USD Million
  • TABLE 149 Mexico Media Monitoring Tools Market by Deployment Type, 2019 - 2022, USD Million
  • TABLE 150 Mexico Media Monitoring Tools Market by Deployment Type, 2023 - 2030, USD Million
  • TABLE 151 Mexico Media Monitoring Tools Market by Enterprise Size, 2019 - 2022, USD Million
  • TABLE 152 Mexico Media Monitoring Tools Market by Enterprise Size, 2023 - 2030, USD Million
  • TABLE 153 Mexico Media Monitoring Tools Market by Application, 2019 - 2022, USD Million
  • TABLE 154 Mexico Media Monitoring Tools Market by Application, 2023 - 2030, USD Million
  • TABLE 155 Mexico Media Monitoring Tools Market by Social Media Monitoring Type, 2019 - 2022, USD Million
  • TABLE 156 Mexico Media Monitoring Tools Market by Social Media Monitoring Type, 2023 - 2030, USD Million
  • TABLE 157 Mexico Media Monitoring Tools Market by Vertical, 2019 - 2022, USD Million
  • TABLE 158 Mexico Media Monitoring Tools Market by Vertical, 2023 - 2030, USD Million
  • TABLE 159 Rest of North America Media Monitoring Tools Market, 2019 - 2022, USD Million
  • TABLE 160 Rest of North America Media Monitoring Tools Market, 2023 - 2030, USD Million
  • TABLE 161 Rest of North America Media Monitoring Tools Market by Component, 2019 - 2022, USD Million
  • TABLE 162 Rest of North America Media Monitoring Tools Market by Component, 2023 - 2030, USD Million
  • TABLE 163 Rest of North America Media Monitoring Tools Market by Deployment Type, 2019 - 2022, USD Million
  • TABLE 164 Rest of North America Media Monitoring Tools Market by Deployment Type, 2023 - 2030, USD Million
  • TABLE 165 Rest of North America Media Monitoring Tools Market by Enterprise Size, 2019 - 2022, USD Million
  • TABLE 166 Rest of North America Media Monitoring Tools Market by Enterprise Size, 2023 - 2030, USD Million
  • TABLE 167 Rest of North America Media Monitoring Tools Market by Application, 2019 - 2022, USD Million
  • TABLE 168 Rest of North America Media Monitoring Tools Market by Application, 2023 - 2030, USD Million
  • TABLE 169 Rest of North America Media Monitoring Tools Market by Social Media Monitoring Type, 2019 - 2022, USD Million
  • TABLE 170 Rest of North America Media Monitoring Tools Market by Social Media Monitoring Type, 2023 - 2030, USD Million
  • TABLE 171 Rest of North America Media Monitoring Tools Market by Vertical, 2019 - 2022, USD Million
  • TABLE 172 Rest of North America Media Monitoring Tools Market by Vertical, 2023 - 2030, USD Million
  • TABLE 173 Europe Media Monitoring Tools Market, 2019 - 2022, USD Million
  • TABLE 174 Europe Media Monitoring Tools Market, 2023 - 2030, USD Million
  • TABLE 175 Europe Media Monitoring Tools Market by Component, 2019 - 2022, USD Million
  • TABLE 176 Europe Media Monitoring Tools Market by Component, 2023 - 2030, USD Million
  • TABLE 177 Europe Software Market by Country, 2019 - 2022, USD Million
  • TABLE 178 Europe Software Market by Country, 2023 - 2030, USD Million
  • TABLE 179 Europe Services Market by Country, 2019 - 2022, USD Million
  • TABLE 180 Europe Services Market by Country, 2023 - 2030, USD Million
  • TABLE 181 Europe Media Monitoring Tools Market by Deployment Type, 2019 - 2022, USD Million
  • TABLE 182 Europe Media Monitoring Tools Market by Deployment Type, 2023 - 2030, USD Million
  • TABLE 183 Europe On-premise Market by Country, 2019 - 2022, USD Million
  • TABLE 184 Europe On-premise Market by Country, 2023 - 2030, USD Million
  • TABLE 185 Europe Cloud Market by Country, 2019 - 2022, USD Million
  • TABLE 186 Europe Cloud Market by Country, 2023 - 2030, USD Million
  • TABLE 187 Europe Media Monitoring Tools Market by Enterprise Size, 2019 - 2022, USD Million
  • TABLE 188 Europe Media Monitoring Tools Market by Enterprise Size, 2023 - 2030, USD Million
  • TABLE 189 Europe SMEs Market by Country, 2019 - 2022, USD Million
  • TABLE 190 Europe SMEs Market by Country, 2023 - 2030, USD Million
  • TABLE 191 Europe Large Enterprises Market by Country, 2019 - 2022, USD Million
  • TABLE 192 Europe Large Enterprises Market by Country, 2023 - 2030, USD Million
  • TABLE 193 Europe Media Monitoring Tools Market by Application, 2019 - 2022, USD Million
  • TABLE 194 Europe Media Monitoring Tools Market by Application, 2023 - 2030, USD Million
  • TABLE 195 Europe Broadcast Media Monitoring Market by Country, 2019 - 2022, USD Million
  • TABLE 196 Europe Broadcast Media Monitoring Market by Country, 2023 - 2030, USD Million
  • TABLE 197 Europe Print Media Monitoring Market by Country, 2019 - 2022, USD Million
  • TABLE 198 Europe Print Media Monitoring Market by Country, 2023 - 2030, USD Million
  • TABLE 199 Europe Online Media Monitoring Market by Country, 2019 - 2022, USD Million
  • TABLE 200 Europe Online Media Monitoring Market by Country, 2023 - 2030, USD Million
  • TABLE 201 Europe Social Media Monitoring Market by Country, 2019 - 2022, USD Million
  • TABLE 202 Europe Social Media Monitoring Market by Country, 2023 - 2030, USD Million
  • TABLE 203 Europe Media Monitoring Tools Market by Social Media Monitoring Type, 2019 - 2022, USD Million
  • TABLE 204 Europe Media Monitoring Tools Market by Social Media Monitoring Type, 2023 - 2030, USD Million
  • TABLE 205 Europe Marketing Market by Country, 2019 - 2022, USD Million
  • TABLE 206 Europe Marketing Market by Country, 2023 - 2030, USD Million
  • TABLE 207 Europe Monitoring & Analytics Market by Country, 2019 - 2022, USD Million
  • TABLE 208 Europe Monitoring & Analytics Market by Country, 2023 - 2030, USD Million
  • TABLE 209 Europe Asset & Content Management Market by Country, 2019 - 2022, USD Million
  • TABLE 210 Europe Asset & Content Management Market by Country, 2023 - 2030, USD Million
  • TABLE 211 Europe Risk & Compliance Market by Country, 2019 - 2022, USD Million
  • TABLE 212 Europe Risk & Compliance Market by Country, 2023 - 2030, USD Million
  • TABLE 213 Europe Others Market by Country, 2019 - 2022, USD Million
  • TABLE 214 Europe Others Market by Country, 2023 - 2030, USD Million
  • TABLE 215 Europe Media Monitoring Tools Market by Vertical, 2019 - 2022, USD Million
  • TABLE 216 Europe Media Monitoring Tools Market by Vertical, 2023 - 2030, USD Million
  • TABLE 217 Europe Retail & Ecommerce Market by Country, 2019 - 2022, USD Million
  • TABLE 218 Europe Retail & Ecommerce Market by Country, 2023 - 2030, USD Million
  • TABLE 219 Europe BFSI Market by Country, 2019 - 2022, USD Million
  • TABLE 220 Europe BFSI Market by Country, 2023 - 2030, USD Million
  • TABLE 221 Europe IT & Telecom Market by Country, 2019 - 2022, USD Million
  • TABLE 222 Europe IT & Telecom Market by Country, 2023 - 2030, USD Million
  • TABLE 223 Europe Media & Entertainment Market by Country, 2019 - 2022, USD Million
  • TABLE 224 Europe Media & Entertainment Market by Country, 2023 - 2030, USD Million
  • TABLE 225 Europe Healthcare Market by Country, 2019 - 2022, USD Million
  • TABLE 226 Europe Healthcare Market by Country, 2023 - 2030, USD Million
  • TABLE 227 Europe Others Market by Country, 2019 - 2022, USD Million
  • TABLE 228 Europe Others Market by Country, 2023 - 2030, USD Million
  • TABLE 229 Europe Media Monitoring Tools Market by Country, 2019 - 2022, USD Million
  • TABLE 230 Europe Media Monitoring Tools Market by Country, 2023 - 2030, USD Million
  • TABLE 231 Germany Media Monitoring Tools Market, 2019 - 2022, USD Million
  • TABLE 232 Germany Media Monitoring Tools Market, 2023 - 2030, USD Million
  • TABLE 233 Germany Media Monitoring Tools Market by Component, 2019 - 2022, USD Million
  • TABLE 234 Germany Media Monitoring Tools Market by Component, 2023 - 2030, USD Million
  • TABLE 235 Germany Media Monitoring Tools Market by Deployment Type, 2019 - 2022, USD Million
  • TABLE 236 Germany Media Monitoring Tools Market by Deployment Type, 2023 - 2030, USD Million
  • TABLE 237 Germany Media Monitoring Tools Market by Enterprise Size, 2019 - 2022, USD Million
  • TABLE 238 Germany Media Monitoring Tools Market by Enterprise Size, 2023 - 2030, USD Million
  • TABLE 239 Germany Media Monitoring Tools Market by Application, 2019 - 2022, USD Million
  • TABLE 240 Germany Media Monitoring Tools Market by Application, 2023 - 2030, USD Million
  • TABLE 241 Germany Media Monitoring Tools Market by Social Media Monitoring Type, 2019 - 2022, USD Million
  • TABLE 242 Germany Media Monitoring Tools Market by Social Media Monitoring Type, 2023 - 2030, USD Million
  • TABLE 243 Germany Media Monitoring Tools Market by Vertical, 2019 - 2022, USD Million
  • TABLE 244 Germany Media Monitoring Tools Market by Vertical, 2023 - 2030, USD Million
  • TABLE 245 UK Media Monitoring Tools Market, 2019 - 2022, USD Million
  • TABLE 246 UK Media Monitoring Tools Market, 2023 - 2030, USD Million
  • TABLE 247 UK Media Monitoring Tools Market by Component, 2019 - 2022, USD Million
  • TABLE 248 UK Media Monitoring Tools Market by Component, 2023 - 2030, USD Million
  • TABLE 249 UK Media Monitoring Tools Market by Deployment Type, 2019 - 2022, USD Million
  • TABLE 250 UK Media Monitoring Tools Market by Deployment Type, 2023 - 2030, USD Million
  • TABLE 251 UK Media Monitoring Tools Market by Enterprise Size, 2019 - 2022, USD Million
  • TABLE 252 UK Media Monitoring Tools Market by Enterprise Size, 2023 - 2030, USD Million
  • TABLE 253 UK Media Monitoring Tools Market by Application, 2019 - 2022, USD Million
  • TABLE 254 UK Media Monitoring Tools Market by Application, 2023 - 2030, USD Million
  • TABLE 255 UK Media Monitoring Tools Market by Social Media Monitoring Type, 2019 - 2022, USD Million
  • TABLE 256 UK Media Monitoring Tools Market by Social Media Monitoring Type, 2023 - 2030, USD Million
  • TABLE 257 UK Media Monitoring Tools Market by Vertical, 2019 - 2022, USD Million
  • TABLE 258 UK Media Monitoring Tools Market by Vertical, 2023 - 2030, USD Million
  • TABLE 259 France Media Monitoring Tools Market, 2019 - 2022, USD Million
  • TABLE 260 France Media Monitoring Tools Market, 2023 - 2030, USD Million
  • TABLE 261 France Media Monitoring Tools Market by Component, 2019 - 2022, USD Million
  • TABLE 262 France Media Monitoring Tools Market by Component, 2023 - 2030, USD Million
  • TABLE 263 France Media Monitoring Tools Market by Deployment Type, 2019 - 2022, USD Million
  • TABLE 264 France Media Monitoring Tools Market by Deployment Type, 2023 - 2030, USD Million
  • TABLE 265 France Media Monitoring Tools Market by Enterprise Size, 2019 - 2022, USD Million
  • TABLE 266 France Media Monitoring Tools Market by Enterprise Size, 2023 - 2030, USD Million
  • TABLE 267 France Media Monitoring Tools Market by Application, 2019 - 2022, USD Million
  • TABLE 268 France Media Monitoring Tools Market by Application, 2023 - 2030, USD Million
  • TABLE 269 France Media Monitoring Tools Market by Social Media Monitoring Type, 2019 - 2022, USD Million
  • TABLE 270 France Media Monitoring Tools Market by Social Media Monitoring Type, 2023 - 2030, USD Million
  • TABLE 271 France Media Monitoring Tools Market by Vertical, 2019 - 2022, USD Million
  • TABLE 272 France Media Monitoring Tools Market by Vertical, 2023 - 2030, USD Million
  • TABLE 273 Russia Media Monitoring Tools Market, 2019 - 2022, USD Million
  • TABLE 274 Russia Media Monitoring Tools Market, 2023 - 2030, USD Million
  • TABLE 275 Russia Media Monitoring Tools Market by Component, 2019 - 2022, USD Million
  • TABLE 276 Russia Media Monitoring Tools Market by Component, 2023 - 2030, USD Million
  • TABLE 277 Russia Media Monitoring Tools Market by Deployment Type, 2019 - 2022, USD Million
  • TABLE 278 Russia Media Monitoring Tools Market by Deployment Type, 2023 - 2030, USD Million
  • TABLE 279 Russia Media Monitoring Tools Market by Enterprise Size, 2019 - 2022, USD Million
  • TABLE 280 Russia Media Monitoring Tools Market by Enterprise Size, 2023 - 2030, USD Million
  • TABLE 281 Russia Media Monitoring Tools Market by Application, 2019 - 2022, USD Million
  • TABLE 282 Russia Media Monitoring Tools Market by Application, 2023 - 2030, USD Million
  • TABLE 283 Russia Media Monitoring Tools Market by Social Media Monitoring Type, 2019 - 2022, USD Million
  • TABLE 284 Russia Media Monitoring Tools Market by Social Media Monitoring Type, 2023 - 2030, USD Million
  • TABLE 285 Russia Media Monitoring Tools Market by Vertical, 2019 - 2022, USD Million
  • TABLE 286 Russia Media Monitoring Tools Market by Vertical, 2023 - 2030, USD Million
  • TABLE 287 Spain Media Monitoring Tools Market, 2019 - 2022, USD Million
  • TABLE 288 Spain Media Monitoring Tools Market, 2023 - 2030, USD Million
  • TABLE 289 Spain Media Monitoring Tools Market by Component, 2019 - 2022, USD Million
  • TABLE 290 Spain Media Monitoring Tools Market by Component, 2023 - 2030, USD Million
  • TABLE 291 Spain Media Monitoring Tools Market by Deployment Type, 2019 - 2022, USD Million
  • TABLE 292 Spain Media Monitoring Tools Market by Deployment Type, 2023 - 2030, USD Million
  • TABLE 293 Spain Media Monitoring Tools Market by Enterprise Size, 2019 - 2022, USD Million
  • TABLE 294 Spain Media Monitoring Tools Market by Enterprise Size, 2023 - 2030, USD Million
  • TABLE 295 Spain Media Monitoring Tools Market by Application, 2019 - 2022, USD Million
  • TABLE 296 Spain Media Monitoring Tools Market by Application, 2023 - 2030, USD Million
  • TABLE 297 Spain Media Monitoring Tools Market by Social Media Monitoring Type, 2019 - 2022, USD Million
  • TABLE 298 Spain Media Monitoring Tools Market by Social Media Monitoring Type, 2023 - 2030, USD Million
  • TABLE 299 Spain Media Monitoring Tools Market by Vertical, 2019 - 2022, USD Million
  • TABLE 300 Spain Media Monitoring Tools Market by Vertical, 2023 - 2030, USD Million
  • TABLE 301 Italy Media Monitoring Tools Market, 2019 - 2022, USD Million
  • TABLE 302 Italy Media Monitoring Tools Market, 2023 - 2030, USD Million
  • TABLE 303 Italy Media Monitoring Tools Market by Component, 2019 - 2022, USD Million
  • TABLE 304 Italy Media Monitoring Tools Market by Component, 2023 - 2030, USD Million
  • TABLE 305 Italy Media Monitoring Tools Market by Deployment Type, 2019 - 2022, USD Million
  • TABLE 306 Italy Media Monitoring Tools Market by Deployment Type, 2023 - 2030, USD Million
  • TABLE 307 Italy Media Monitoring Tools Market by Enterprise Size, 2019 - 2022, USD Million
  • TABLE 308 Italy Media Monitoring Tools Market by Enterprise Size, 2023 - 2030, USD Million
  • TABLE 309 Italy Media Monitoring Tools Market by Application, 2019 - 2022, USD Million
  • TABLE 310 Italy Media Monitoring Tools Market by Application, 2023 - 2030, USD Million
  • TABLE 311 Italy Media Monitoring Tools Market by Social Media Monitoring Type, 2019 - 2022, USD Million
  • TABLE 312 Italy Media Monitoring Tools Market by Social Media Monitoring Type, 2023 - 2030, USD Million
  • TABLE 313 Italy Media Monitoring Tools Market by Vertical, 2019 - 2022, USD Million
  • TABLE 314 Italy Media Monitoring Tools Market by Vertical, 2023 - 2030, USD Million
目次

The Global Media Monitoring Tools Market size is expected to reach $11.2 billion by 2030, rising at a market growth of 14.5% CAGR during the forecast period.

The vast amount of online information can be analyzed for beneficial insights using media monitoring tools in the healthcare industry. Healthcare organizations can use these technologies to improve communication, make well-informed decisions, and improve patient care and organizational outcomes. Thus, the healthcare segment registered $330.7 million revenue in the market in 2022. By keeping updated on relevant news sources and official statements, media monitoring tools can assist healthcare businesses in maintaining track of changes to regulations, policies, and compliance issues. Some of the factors impacting the market are growing utilization of cloud-based solutions, rising digital transformation, and the rise of misinformation and deepfakes.

The cloud-based monitoring platform enables organizations to measure, monitor, and visualize the performance of their cloud-based applications and services. As a result, the market f will expand due to the enterprises' need to be productive. To establish a competitive edge in the industry, major competitors are concentrating on introducing new products. Due to the expansion of internet connectivity and accessibility, media monitoring tools are now accessible across almost every industry, including BFSI, retail, IT, and telecom. Additionally, the ability to collect and analyze data that can result in insights used to generate actionable income is one of the primary benefits of digital transformation for businesses. Previously, data had been spread across several irrelevant platforms, or worse, information might not have been gathered and used. Effective data gathering, centralized data storage, and developing technologies to assess and transform data into information that enables informed business decision-making will become feasible through digital transformation. Thus, the market is expected to expand as cloud-based solutions become more widely used and due to the acceleration in digital transition.

However, media monitoring tools have difficulties when deep fake content and misinformation spread. The ability of these systems to accurately predict public emotions and media coverage may be hampered by their incapability to differentiate between genuine and created content. Organizations utilize media monitoring tools during emergencies to assess public opinion and adapt their responses to it. Deep fakes and misinformation can lead to inappropriate situation perception, which may compel firms to implement poor crisis management tactics. As a result, companies might put their judgments on erroneous data due to skewed insights. Reactive responses are necessary when dealing with misleading data and deep fakes. All of these factors will have a negative influence on the market.

Component Outlook

On the basis of component, the market is segmented into software and services. In 2022, the software segment dominated the market with the maximum revenue share. A comprehensive media monitoring solution is rendered a possibility by software components working together to assist people or businesses in monitoring and understanding their media presence, monitoring brand reputation, gathering market intelligence, and responding to new trends and problems.

Deployment Type Outlook

Based on deployment type, the market is fragmented into on-premise and cloud. In 2022, the cloud segment procured a promising growth rate in the market. In the market, cloud deployment offers adaptability, affordability, scalability, and several capabilities that consider the dynamic nature of media monitoring and analysis. It has become a popular option for businesses hoping to simplify their monitoring processes and acquire insightful information from media mentions.

Enterprise Size Outlook

By enterprise size, the market is classified into large enterprises and SMEs. In 2022, the large enterprises segment generated the highest revenue share in the market. Media monitoring technologies are crucial in stakeholder interaction, market intelligence, and brand management. These systems analyze massive quantities of data in the era of information overload to offer meaningful insights into consumer sentiment, competition movement, and trends in the market.

Application Outlook

On the basis of application, the market is categorized into print media monitoring, social media monitoring, broadcast media monitoring, online media monitoring, and others. The online media monitoring segment garnered a significant revenue share in the market in 2022. Media monitoring tools play a significant role in online media by assisting individuals, companies, groups, and even governments in tracking, analyzing, and managing their online presence and reputation. These tools were developed to maintain attention on various internet sources, including blogs, forums, social media sites, and news websites.

Vertical Outlook

Based on vertical, the market is segmented into BFSI, healthcare, media & entertainment, retail & ecommerce, IT & telecom, and others. The media and entertainment segment procured a prominent revenue share in the market in 2022. For media and entertainment companies, media monitoring technologies are valuable assets since they assist in data collection, insight extraction, and informed decision-making across various operational areas. These resources contribute to developing engaged consumers, better content strategies, better brand management, and a competitive edge in a rapidly shifting market.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region led the market by generating maximum revenue share. Due to the necessity for efficient online presence management, the region's tech-savvy culture, and the extensive adoption of digital technology. These solutions provide real-time insights from various digital sources as companies strive to understand consumer preferences and market trends. Due to the increasing popularity of social media, online reviews, and news stories, the market growth will boost in the coming years.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Snap, Inc., Hootsuite, Inc., Spotler Group, UNICEPTA GmbH, Onclusive, Inc (Symphony Technology Group), BoomSonar Suite, Cision US Inc. (Platinum Equity, LLC), Talkwalker Inc. (Marlin Equity Partners), Meltwater and Agility PR Solutions LLC (Innodata Inc.)

Strategies Deployed in Media Monitoring Tools Market

Acquisition & Mergers:

Nov-2022: Cision US Inc. took over Factmata Limited, an advanced social and news media monitoring and analytics product. This acquisition aimed to strengthen PR professionals and communications with AI and narrative observation technology.

Jul-2022: Onclusive, Inc acquired Digimind, a social listening and intelligence platform. This acquisition would increase Onclusive's social media monitoring, analysis capabilities, and insights for clients on the world level.

May-2022: Onclusive, Inc announced the acquisition of Critical Mention, a cloud-based media monitoring platform. Under this acquisition, Critical Mention's media monitoring and media contact database tools would integrate with Onclusive's portfolio of market-leading media monitoring, management, and measurement solutions.

Apr-2022: Cision US Inc. acquired Streem, a real-time media monitoring company. Under this acquisition, Cision's ANZ customers would be benefitted from a full portfolio of monitoring, insights, distribution, and social media solutions.

Apr-2022: Spotler Group completed the acquisition of OBI4wan B.V., an omnichannel customer service and marketing solution. This acquisition aimed to bring webcare, chatbots, messaging, social engagement, intelligent live chat, and media monitoring to their increasing marketing technology and services suites.

Jun-2021: Meltwater took over Owler, an American Internet company. This acquisition aimed to support Meltwater's growth strategy, which would involve investments and acquisitions in the social media division.

Jul-2020: Talkwalker Inc. acquired Nielsen Social, a leading provider of social measurement and audience insights software. Under this acquisition, Talkwalker would empower existing serving global brands and widen its presence in the U.S. business market.

Partnerships, Collaborations & Agreements:

Aug-2023: Snap, Inc. announced a partnership with InMarket, a leader in 360-degree marketing intelligence and real-time advertising. Following this partnership, Snap would provide advertisers with insights into the real-world work and behaviors of their target audiences.

Nov-2022: Agility PR Solutions LLC partnered with PA Media, a provider of multimedia content and services. This partnership would enable both companies to target journalists from particular industries or places while knowing they would be working with a precise database.

Sep-2022: Talkwalker Inc. came into partnership with Khoros, the digital customer engagement platform. This partnership would enable brands with social media management, intelligence, and deep listening experience.

Mar-2021: Snap, Inc. signed a partnership with Gannett, an American mass media holding company. This partnership would further support Snap ads to regional businesses around the US and Canada, through its network of above 100,000 small business clients.

Product Launch & Product Expansions:

Jul-2020: Onclusive, Inc launched Essentials and Pro, the latest additions to the Onclusive media monitoring software portfolio. The launched product would support communications teams with intelligent media monitoring that would be scalable across groups of all sizes and impart real-time, reporting and dynamic measurement.

Scope of the Study

Market Segments covered in the Report:

By Component

  • Software
  • Services

By Deployment Type

  • On-premise
  • Cloud

By Enterprise Size

  • SMEs
  • Large Enterprises

By Application

  • Broadcast Media Monitoring
  • Print Media Monitoring
  • Online Media Monitoring
  • Social Media Monitoring
    • Marketing
    • Monitoring & Analytics
    • Asset & Content Management
    • Risk & Compliance
  • Others

By Vertical

  • Retail & Ecommerce
  • BFSI
  • IT & Telecom
  • Media & Entertainment
  • Healthcare
  • Others

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
  • LAMEA
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Companies Profiled

  • Snap, Inc.
  • Hootsuite, Inc.
  • Spotler Group
  • UNICEPTA GmbH
  • Onclusive, Inc (Symphony Technology Group)
  • BoomSonar Suite
  • Cision US Inc. (Platinum Equity, LLC)
  • Talkwalker Inc. (Marlin Equity Partners)
  • Meltwater
  • Agility PR Solutions LLC (Innodata Inc.)

Unique Offerings from KBV Research

  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free

Table of Contents

Chapter 1. Market Scope & Methodology

  • 1.1 Market Definition
  • 1.2 Objectives
  • 1.3 Market Scope
  • 1.4 Segmentation
    • 1.4.1 Global Media Monitoring Tools Market, by Component
    • 1.4.2 Global Media Monitoring Tools Market, by Deployment Type
    • 1.4.3 Global Media Monitoring Tools Market, by Enterprise Size
    • 1.4.4 Global Media Monitoring Tools Market, by Application
    • 1.4.5 Global Media Monitoring Tools Market, by Vertical
    • 1.4.6 Global Media Monitoring Tools Market, by Geography
  • 1.5 Methodology for the research

Chapter 2. Market At a Glance

  • 2.1 Key Highlights

Chapter 3. Market Overview

  • 3.1 Introduction
    • 3.1.1 Overview
      • 3.1.1.1 Market Composition and Scenario
  • 3.2 Key Factors Impacting the Market
    • 3.2.1 Market Drivers
    • 3.2.2 Market Restraints
  • 3.3 Porter's Five Force Analysis

Chapter 4. Strategies Deployed in Media Monitoring Tools Market

Chapter 5. Global Media Monitoring Tools Market by Component

  • 5.1 Global Software Market by Region
  • 5.2 Global Services Market by Region

Chapter 6. Global Media Monitoring Tools Market by Deployment Type

  • 6.1 Global On-premise Market by Region
  • 6.2 Global Cloud Market by Region

Chapter 7. Global Media Monitoring Tools Market by Enterprise Size

  • 7.1 Global SMEs Market by Region
  • 7.2 Global Large Enterprises Market by Region

Chapter 8. Global Media Monitoring Tools Market by Application

  • 8.1 Global Broadcast Media Monitoring Market by Region
  • 8.2 Global Print Media Monitoring Market by Region
  • 8.3 Global Online Media Monitoring Market by Region
  • 8.4 Global Social Media Monitoring Market by Region
  • 8.5 Global Media Monitoring Tools Market by Social Media Monitoring Type
    • 8.5.1 Global Marketing Market by Region
    • 8.5.2 Global Monitoring & Analytics Market by Region
    • 8.5.3 Global Asset & Content Management Market by Region
    • 8.5.4 Global Risk & Compliance Market by Region
  • 8.6 Global Others Market by Region

Chapter 9. Global Media Monitoring Tools Market by Vertical

  • 9.1 Global Retail & Ecommerce Market by Region
  • 9.2 Global BFSI Market by Region
  • 9.3 Global IT & Telecom Market by Region
  • 9.4 Global Media & Entertainment Market by Region
  • 9.5 Global Healthcare Market by Region
  • 9.6 Global Others Market by Region

Chapter 10. Global Media Monitoring Tools Market by Region

  • 10.1 North America Media Monitoring Tools Market
    • 10.1.1 North America Media Monitoring Tools Market by Component
      • 10.1.1.1 North America Software Market by Region
      • 10.1.1.2 North America Services Market by Region
    • 10.1.2 North America Media Monitoring Tools Market by Deployment Type
      • 10.1.2.1 North America On-premise Market by Region
      • 10.1.2.2 North America Cloud Market by Region
    • 10.1.3 North America Media Monitoring Tools Market by Enterprise Size
      • 10.1.3.1 North America SMEs Market by Country
      • 10.1.3.2 North America Large Enterprises Market by Country
    • 10.1.4 North America Media Monitoring Tools Market by Application
      • 10.1.4.1 North America Broadcast Media Monitoring Market by Country
      • 10.1.4.2 North America Print Media Monitoring Market by Country
      • 10.1.4.3 North America Online Media Monitoring Market by Country
      • 10.1.4.4 North America Social Media Monitoring Market by Country
      • 10.1.4.5 North America Media Monitoring Tools Market by Social Media Monitoring Type
        • 10.1.4.5.1 North America Marketing Market by Country
        • 10.1.4.5.2 North America Monitoring & Analytics Market by Country
        • 10.1.4.5.3 North America Asset & Content Management Market by Country
        • 10.1.4.5.4 North America Risk & Compliance Market by Country
      • 10.1.4.6 North America Others Market by Country
    • 10.1.5 North America Media Monitoring Tools Market by Vertical
      • 10.1.5.1 North America Retail & Ecommerce Market by Country
      • 10.1.5.2 North America BFSI Market by Country
      • 10.1.5.3 North America IT & Telecom Market by Country
      • 10.1.5.4 North America Media & Entertainment Market by Country
      • 10.1.5.5 North America Healthcare Market by Country
      • 10.1.5.6 North America Others Market by Country
    • 10.1.6 North America Media Monitoring Tools Market by Country
      • 10.1.6.1 US Media Monitoring Tools Market
        • 10.1.6.1.1 US Media Monitoring Tools Market by Component
        • 10.1.6.1.2 US Media Monitoring Tools Market by Deployment Type
        • 10.1.6.1.3 US Media Monitoring Tools Market by Enterprise Size
        • 10.1.6.1.4 US Media Monitoring Tools Market by Application
        • 10.1.6.1.5 US Media Monitoring Tools Market by Vertical
      • 10.1.6.2 Canada Media Monitoring Tools Market
        • 10.1.6.2.1 Canada Media Monitoring Tools Market by Component
        • 10.1.6.2.2 Canada Media Monitoring Tools Market by Deployment Type
        • 10.1.6.2.3 Canada Media Monitoring Tools Market by Enterprise Size
        • 10.1.6.2.4 Canada Media Monitoring Tools Market by Application
        • 10.1.6.2.5 Canada Media Monitoring Tools Market by Vertical
      • 10.1.6.3 Mexico Media Monitoring Tools Market
        • 10.1.6.3.1 Mexico Media Monitoring Tools Market by Component
        • 10.1.6.3.2 Mexico Media Monitoring Tools Market by Deployment Type
        • 10.1.6.3.3 Mexico Media Monitoring Tools Market by Enterprise Size
        • 10.1.6.3.4 Mexico Media Monitoring Tools Market by Application
        • 10.1.6.3.5 Mexico Media Monitoring Tools Market by Vertical
      • 10.1.6.4 Rest of North America Media Monitoring Tools Market
        • 10.1.6.4.1 Rest of North America Media Monitoring Tools Market by Component
        • 10.1.6.4.2 Rest of North America Media Monitoring Tools Market by Deployment Type
        • 10.1.6.4.3 Rest of North America Media Monitoring Tools Market by Enterprise Size
        • 10.1.6.4.4 Rest of North America Media Monitoring Tools Market by Application
        • 10.1.6.4.5 Rest of North America Media Monitoring Tools Market by Vertical
  • 10.2 Europe Media Monitoring Tools Market
    • 10.2.1 Europe Media Monitoring Tools Market by Component
      • 10.2.1.1 Europe Software Market by Country
      • 10.2.1.2 Europe Services Market by Country
    • 10.2.2 Europe Media Monitoring Tools Market by Deployment Type
      • 10.2.2.1 Europe On-premise Market by Country
      • 10.2.2.2 Europe Cloud Market by Country
    • 10.2.3 Europe Media Monitoring Tools Market by Enterprise Size
      • 10.2.3.1 Europe SMEs Market by Country
      • 10.2.3.2 Europe Large Enterprises Market by Country
    • 10.2.4 Europe Media Monitoring Tools Market by Application
      • 10.2.4.1 Europe Broadcast Media Monitoring Market by Country
      • 10.2.4.2 Europe Print Media Monitoring Market by Country
      • 10.2.4.3 Europe Online Media Monitoring Market by Country
      • 10.2.4.4 Europe Social Media Monitoring Market by Country
      • 10.2.4.5 Europe Media Monitoring Tools Market by Social Media Monitoring Type
        • 10.2.4.5.1 Europe Marketing Market by Country
        • 10.2.4.5.2 Europe Monitoring & Analytics Market by Country
        • 10.2.4.5.3 Europe Asset & Content Management Market by Country
        • 10.2.4.5.4 Europe Risk & Compliance Market by Country
      • 10.2.4.6 Europe Others Market by Country
    • 10.2.5 Europe Media Monitoring Tools Market by Vertical
      • 10.2.5.1 Europe Retail & Ecommerce Market by Country
      • 10.2.5.2 Europe BFSI Market by Country
      • 10.2.5.3 Europe IT & Telecom Market by Country
      • 10.2.5.4 Europe Media & Entertainment Market by Country
      • 10.2.5.5 Europe Healthcare Market by Country
      • 10.2.5.6 Europe Others Market by Country
    • 10.2.6 Europe Media Monitoring Tools Market by Country
      • 10.2.6.1 Germany Media Monitoring Tools Market
        • 10.2.6.1.1 Germany Media Monitoring Tools Market by Component
        • 10.2.6.1.2 Germany Media Monitoring Tools Market by Deployment Type
        • 10.2.6.1.3 Germany Media Monitoring Tools Market by Enterprise Size
        • 10.2.6.1.4 Germany Media Monitoring Tools Market by Application
        • 10.2.6.1.5 Germany Media Monitoring Tools Market by Vertical
      • 10.2.6.2 UK Media Monitoring Tools Market
        • 10.2.6.2.1 UK Media Monitoring Tools Market by Component
        • 10.2.6.2.2 UK Media Monitoring Tools Market by Deployment Type
        • 10.2.6.2.3 UK Media Monitoring Tools Market by Enterprise Size
        • 10.2.6.2.4 UK Media Monitoring Tools Market by Application
        • 10.2.6.2.5 UK Media Monitoring Tools Market by Vertical
      • 10.2.6.3 France Media Monitoring Tools Market
        • 10.2.6.3.1 France Media Monitoring Tools Market by Component
        • 10.2.6.3.2 France Media Monitoring Tools Market by Deployment Type
        • 10.2.6.3.3 France Media Monitoring Tools Market by Enterprise Size
        • 10.2.6.3.4 France Media Monitoring Tools Market by Application
        • 10.2.6.3.5 France Media Monitoring Tools Market by Vertical
      • 10.2.6.4 Russia Media Monitoring Tools Market
        • 10.2.6.4.1 Russia Media Monitoring Tools Market by Component
        • 10.2.6.4.2 Russia Media Monitoring Tools Market by Deployment Type
        • 10.2.6.4.3 Russia Media Monitoring Tools Market by Enterprise Size
        • 10.2.6.4.4 Russia Media Monitoring Tools Market by Application
        • 10.2.6.4.5 Russia Media Monitoring Tools Market by Vertical
      • 10.2.6.5 Spain Media Monitoring Tools Market
        • 10.2.6.5.1 Spain Media Monitoring Tools Market by Component
        • 10.2.6.5.2 Spain Media Monitoring Tools Market by Deployment Type
        • 10.2.6.5.3 Spain Media Monitoring Tools Market by Enterprise Size
        • 10.2.6.5.4 Spain Media Monitoring Tools Market by Application
        • 10.2.6.5.5 Spain Media Monitoring Tools Market by Vertical
      • 10.2.6.6 Italy Media Monitoring Tools Market
        • 10.2.6.6.1 Italy Media Monitoring Tools Market by Component
        • 10.2.6.6.2 Italy Media Monitoring Tools Market by Deployment Type
        • 10.2.6.6.3 Italy Media Monitoring Tools Market by Enterprise Size
        • 10.2.6.6.4 Italy Media Monitoring Tools Market by Application
        • 10.2.6.6.5 Italy Media Monitoring Tools Market by Vertical
      • 10.2.6.7 Rest of Europe Media Monitoring Tools Market
        • 10.2.6.7.1 Rest of Europe Media Monitoring Tools Market by Component
        • 10.2.6.7.2 Rest of Europe Media Monitoring Tools Market by Deployment Type
        • 10.2.6.7.3 Rest of Europe Media Monitoring Tools Market by Enterprise Size
        • 10.2.6.7.4 Rest of Europe Media Monitoring Tools Market by Application
        • 10.2.6.7.5 Rest of Europe Media Monitoring Tools Market by Vertical
  • 10.3 Asia Pacific Media Monitoring Tools Market
    • 10.3.1 Asia Pacific Media Monitoring Tools Market by Component
      • 10.3.1.1 Asia Pacific Software Market by Country
      • 10.3.1.2 Asia Pacific Services Market by Country
    • 10.3.2 Asia Pacific Media Monitoring Tools Market by Deployment Type
      • 10.3.2.1 Asia Pacific On-premise Market by Country
      • 10.3.2.2 Asia Pacific Cloud Market by Country
    • 10.3.3 Asia Pacific Media Monitoring Tools Market by Enterprise Size
      • 10.3.3.1 Asia Pacific SMEs Market by Country
      • 10.3.3.2 Asia Pacific Large Enterprises Market by Country
    • 10.3.4 Asia Pacific Media Monitoring Tools Market by Application
      • 10.3.4.1 Asia Pacific Broadcast Media Monitoring Market by Country
      • 10.3.4.2 Asia Pacific Print Media Monitoring Market by Country
      • 10.3.4.3 Asia Pacific Online Media Monitoring Market by Country
      • 10.3.4.4 Asia Pacific Social Media Monitoring Market by Country
      • 10.3.4.5 Asia Pacific Media Monitoring Tools Market by Social Media Monitoring Type
        • 10.3.4.5.1 Asia Pacific Marketing Market by Country
        • 10.3.4.5.2 Asia Pacific Monitoring & Analytics Market by Country
        • 10.3.4.5.3 Asia Pacific Asset & Content Management Market by Country
        • 10.3.4.5.4 Asia Pacific Risk & Compliance Market by Country
      • 10.3.4.6 Asia Pacific Others Market by Country
    • 10.3.5 Asia Pacific Media Monitoring Tools Market by Vertical
      • 10.3.5.1 Asia Pacific Retail & Ecommerce Market by Country
      • 10.3.5.2 Asia Pacific BFSI Market by Country
      • 10.3.5.3 Asia Pacific IT & Telecom Market by Country
      • 10.3.5.4 Asia Pacific Media & Entertainment Market by Country
      • 10.3.5.5 Asia Pacific Healthcare Market by Country
      • 10.3.5.6 Asia Pacific Others Market by Country
    • 10.3.6 Asia Pacific Media Monitoring Tools Market by Country
      • 10.3.6.1 China Media Monitoring Tools Market
        • 10.3.6.1.1 China Media Monitoring Tools Market by Component
        • 10.3.6.1.2 China Media Monitoring Tools Market by Deployment Type
        • 10.3.6.1.3 China Media Monitoring Tools Market by Enterprise Size
        • 10.3.6.1.4 China Media Monitoring Tools Market by Application
        • 10.3.6.1.5 China Media Monitoring Tools Market by Vertical
      • 10.3.6.2 Japan Media Monitoring Tools Market
        • 10.3.6.2.1 Japan Media Monitoring Tools Market by Component
        • 10.3.6.2.2 Japan Media Monitoring Tools Market by Deployment Type
        • 10.3.6.2.3 Japan Media Monitoring Tools Market by Enterprise Size
        • 10.3.6.2.4 Japan Media Monitoring Tools Market by Application
        • 10.3.6.2.5 Japan Media Monitoring Tools Market by Vertical
      • 10.3.6.3 India Media Monitoring Tools Market
        • 10.3.6.3.1 India Media Monitoring Tools Market by Component
        • 10.3.6.3.2 India Media Monitoring Tools Market by Deployment Type
        • 10.3.6.3.3 India Media Monitoring Tools Market by Enterprise Size
        • 10.3.6.3.4 India Media Monitoring Tools Market by Application
        • 10.3.6.3.5 India Media Monitoring Tools Market by Vertical
      • 10.3.6.4 South Korea Media Monitoring Tools Market
        • 10.3.6.4.1 South Korea Media Monitoring Tools Market by Component
        • 10.3.6.4.2 South Korea Media Monitoring Tools Market by Deployment Type
        • 10.3.6.4.3 South Korea Media Monitoring Tools Market by Enterprise Size
        • 10.3.6.4.4 South Korea Media Monitoring Tools Market by Application
        • 10.3.6.4.5 South Korea Media Monitoring Tools Market by Vertical
      • 10.3.6.5 Singapore Media Monitoring Tools Market
        • 10.3.6.5.1 Singapore Media Monitoring Tools Market by Component
        • 10.3.6.5.2 Singapore Media Monitoring Tools Market by Deployment Type
        • 10.3.6.5.3 Singapore Media Monitoring Tools Market by Enterprise Size
        • 10.3.6.5.4 Singapore Media Monitoring Tools Market by Application
        • 10.3.6.5.5 Singapore Media Monitoring Tools Market by Vertical
      • 10.3.6.6 Malaysia Media Monitoring Tools Market
        • 10.3.6.6.1 Malaysia Media Monitoring Tools Market by Component
        • 10.3.6.6.2 Malaysia Media Monitoring Tools Market by Deployment Type
        • 10.3.6.6.3 Malaysia Media Monitoring Tools Market by Enterprise Size
        • 10.3.6.6.4 Malaysia Media Monitoring Tools Market by Application
        • 10.3.6.6.5 Malaysia Media Monitoring Tools Market by Vertical
      • 10.3.6.7 Rest of Asia Pacific Media Monitoring Tools Market
        • 10.3.6.7.1 Rest of Asia Pacific Media Monitoring Tools Market by Component
        • 10.3.6.7.2 Rest of Asia Pacific Media Monitoring Tools Market by Deployment Type
        • 10.3.6.7.3 Rest of Asia Pacific Media Monitoring Tools Market by Enterprise Size
        • 10.3.6.7.4 Rest of Asia Pacific Media Monitoring Tools Market by Application
        • 10.3.6.7.5 Rest of Asia Pacific Media Monitoring Tools Market by Vertical
  • 10.4 LAMEA Media Monitoring Tools Market
    • 10.4.1 LAMEA Media Monitoring Tools Market by Component
      • 10.4.1.1 LAMEA Software Market by Country
      • 10.4.1.2 LAMEA Services Market by Country
    • 10.4.2 LAMEA Media Monitoring Tools Market by Deployment Type
      • 10.4.2.1 LAMEA On-premise Market by Country
      • 10.4.2.2 LAMEA Cloud Market by Country
    • 10.4.3 LAMEA Media Monitoring Tools Market by Enterprise Size
      • 10.4.3.1 LAMEA SMEs Market by Country
      • 10.4.3.2 LAMEA Large Enterprises Market by Country
    • 10.4.4 LAMEA Media Monitoring Tools Market by Application
      • 10.4.4.1 LAMEA Broadcast Media Monitoring Market by Country
      • 10.4.4.2 LAMEA Print Media Monitoring Market by Country
      • 10.4.4.3 LAMEA Online Media Monitoring Market by Country
      • 10.4.4.4 LAMEA Social Media Monitoring Market by Country
      • 10.4.4.5 LAMEA Media Monitoring Tools Market by Social Media Monitoring Type
        • 10.4.4.5.1 LAMEA Marketing Market by Country
        • 10.4.4.5.2 LAMEA Monitoring & Analytics Market by Country
        • 10.4.4.5.3 LAMEA Asset & Content Management Market by Country
        • 10.4.4.5.4 LAMEA Risk & Compliance Market by Country
      • 10.4.4.6 LAMEA Others Market by Country
    • 10.4.5 LAMEA Media Monitoring Tools Market by Vertical
      • 10.4.5.1 LAMEA Retail & Ecommerce Market by Country
      • 10.4.5.2 LAMEA BFSI Market by Country
      • 10.4.5.3 LAMEA IT & Telecom Market by Country
      • 10.4.5.4 LAMEA Media & Entertainment Market by Country
      • 10.4.5.5 LAMEA Healthcare Market by Country
      • 10.4.5.6 LAMEA Others Market by Country
    • 10.4.6 LAMEA Media Monitoring Tools Market by Country
      • 10.4.6.1 Brazil Media Monitoring Tools Market
        • 10.4.6.1.1 Brazil Media Monitoring Tools Market by Component
        • 10.4.6.1.2 Brazil Media Monitoring Tools Market by Deployment Type
        • 10.4.6.1.3 Brazil Media Monitoring Tools Market by Enterprise Size
        • 10.4.6.1.4 Brazil Media Monitoring Tools Market by Application
        • 10.4.6.1.5 Brazil Media Monitoring Tools Market by Vertical
      • 10.4.6.2 Argentina Media Monitoring Tools Market
        • 10.4.6.2.1 Argentina Media Monitoring Tools Market by Component
        • 10.4.6.2.2 Argentina Media Monitoring Tools Market by Deployment Type
        • 10.4.6.2.3 Argentina Media Monitoring Tools Market by Enterprise Size
        • 10.4.6.2.4 Argentina Media Monitoring Tools Market by Application
        • 10.4.6.2.5 Argentina Media Monitoring Tools Market by Vertical
      • 10.4.6.3 UAE Media Monitoring Tools Market
        • 10.4.6.3.1 UAE Media Monitoring Tools Market by Component
        • 10.4.6.3.2 UAE Media Monitoring Tools Market by Deployment Type
        • 10.4.6.3.3 UAE Media Monitoring Tools Market by Enterprise Size
        • 10.4.6.3.4 UAE Media Monitoring Tools Market by Application
        • 10.4.6.3.5 UAE Media Monitoring Tools Market by Vertical
      • 10.4.6.4 Saudi Arabia Media Monitoring Tools Market
        • 10.4.6.4.1 Saudi Arabia Media Monitoring Tools Market by Component
        • 10.4.6.4.2 Saudi Arabia Media Monitoring Tools Market by Deployment Type
        • 10.4.6.4.3 Saudi Arabia Media Monitoring Tools Market by Enterprise Size
        • 10.4.6.4.4 Saudi Arabia Media Monitoring Tools Market by Application
        • 10.4.6.4.5 Saudi Arabia Media Monitoring Tools Market by Vertical
      • 10.4.6.5 South Africa Media Monitoring Tools Market
        • 10.4.6.5.1 South Africa Media Monitoring Tools Market by Component
        • 10.4.6.5.2 South Africa Media Monitoring Tools Market by Deployment Type
        • 10.4.6.5.3 South Africa Media Monitoring Tools Market by Enterprise Size
        • 10.4.6.5.4 South Africa Media Monitoring Tools Market by Application
        • 10.4.6.5.5 South Africa Media Monitoring Tools Market by Vertical
      • 10.4.6.6 Nigeria Media Monitoring Tools Market
        • 10.4.6.6.1 Nigeria Media Monitoring Tools Market by Component
        • 10.4.6.6.2 Nigeria Media Monitoring Tools Market by Deployment Type
        • 10.4.6.6.3 Nigeria Media Monitoring Tools Market by Enterprise Size
        • 10.4.6.6.4 Nigeria Media Monitoring Tools Market by Application
        • 10.4.6.6.5 Nigeria Media Monitoring Tools Market by Vertical
      • 10.4.6.7 Rest of LAMEA Media Monitoring Tools Market
        • 10.4.6.7.1 Rest of LAMEA Media Monitoring Tools Market by Component
        • 10.4.6.7.2 Rest of LAMEA Media Monitoring Tools Market by Deployment Type
        • 10.4.6.7.3 Rest of LAMEA Media Monitoring Tools Market by Enterprise Size
        • 10.4.6.7.4 Rest of LAMEA Media Monitoring Tools Market by Application
        • 10.4.6.7.5 Rest of LAMEA Media Monitoring Tools Market by Vertical

Chapter 11. Company Profiles

  • 11.1 Snap, Inc.
    • 11.1.1 Company Overview
    • 11.1.2 Financial Analysis
    • 11.1.3 Regional Analysis
    • 11.1.4 Research & Development Expenses
    • 11.1.5 Recent strategies and developments:
      • 11.1.5.1 Partnerships, Collaborations, and Agreements:
    • 11.1.6 SWOT Analysis
  • 11.2 Hootsuite, Inc.
    • 11.2.1 Company Overview
    • 11.2.2 SWOT Analysis
  • 11.3 Spotler Group
    • 11.3.1 Company Overview
    • 11.3.2 Recent strategies and developments:
      • 11.3.2.1 Acquisition and Mergers:
    • 11.3.3 SWOT Analysis
  • 11.4 UNICEPTA GmbH
    • 11.4.1 Company Overview
    • 11.4.2 SWOT Analysis
  • 11.5 Onclusive, Inc (Symphony Technology Group)
    • 11.5.1 Company Overview
    • 11.5.2 Recent strategies and developments:
      • 11.5.2.1 Product Launches and Product Expansions:
      • 11.5.2.2 Acquisition and Mergers:
    • 11.5.3 SWOT Analysis
  • 11.6 BoomSonar Suite
    • 11.6.1 Company Overview
  • 11.7 Cision US Inc. (Platinum Equity, LLC)
    • 11.7.1 Company Overview
    • 11.7.2 Recent strategies and developments:
      • 11.7.2.1 Acquisition and Mergers:
    • 11.7.3 SWOT Analysis
  • 11.8 Agility PR Solutions LLC (Innodata Inc.)
    • 11.8.1 Company Overview
    • 11.8.2 Recent strategies and developments:
      • 11.8.2.1 Partnerships, Collaborations, and Agreements:
    • 11.8.3 SWOT Analysis
  • 11.9 Talkwalker Inc. (Marlin Equity Partners)
    • 11.9.1 Company Overview
    • 11.9.2 Recent strategies and developments:
      • 11.9.2.1 Partnerships, Collaborations, and Agreements:
      • 11.9.2.2 Acquisition and Mergers:
    • 11.9.3 SWOT Analysis
  • 11.10. Meltwater
    • 11.10.1 Company Overview
    • 11.10.2 Financial Analysis
    • 11.10.3 Regional Analysis
    • 11.10.4 Research & Development Expenses
    • 11.10.5 Recent strategies and developments:
      • 11.10.5.1 Acquisition and Mergers:
    • 11.10.6 SWOT Analysis

Chapter 12. Winning Imperative for Media Monitoring Tools Market