市場調査レポート

商品コード

1607634

メディアモニタリングツールの市場規模、シェア、成長分析、コンポーネント別、タイプ別、展開別、企業タイプ別、用途別、業界別、地域別 - 産業予測、2024年～2031年

Media Monitoring Tools Market Size, Share, Growth Analysis, By Component (Services, Software), By Type, By Deployment, By Enterprise Type, By Application, By Industry, By Region - Industry Forecast 2024-2031

出版日: 2024年12月05日
発行: SkyQuest
ページ情報: 英文 157 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 779,047円

レポートPDF・Excelを1 名様のみがご利用頂けるライセンスです。PDF・Excell内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します

PDF & Excel (Multiple User License)

USD 6,200 911,338円

レポートPDF・Excel2-5名様までがご利用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

PDF & Excel (Enterprise License)

USD 7,100 1,043,629円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=146.99円

全表示
概要
目次

概要

サンプル依頼リストに入れる

メディアモニタリングツールの世界市場規模は、2022年に38億米ドルと評価され、2023年の45億米ドルから2031年には146億米ドルに成長し、予測期間中（2024年～2031年）のCAGRは15.8％で成長する見通しです。

世界のメディアモニタリングツール市場は、メディア報道、国民感情、市場力学に関する詳細な洞察に対するニーズの高まりに後押しされ、大きな成長を遂げています。この動向は、デジタルコンテンツとソーシャルメディアの急速な拡大によるところが大きいです。さまざまな分野の企業が、データ主導の意思決定、ブランド評価の管理、競合他社の追跡、新たなビジネスチャンスの特定を強化するために、メディアモニタリングツールを活用しています。プロバイダーは、汎用的なソリューションではもはや効果的でないことを認識し、ヘルスケアや金融などの業界の明確なニーズを満たすために、特化した機能で製品をカスタマイズしています。メディア・インテリジェンスの重要性が高まるにつれ、市場は統合が進むと同時に革新的な新興企業も登場し、センチメント分析や危機管理ツールなどの高度な機能を導入して市場の差別化を図っています。

北米
- 米国
- カナダ
欧州
- 英国
- ドイツ
- スペイン
- フランス
- イタリア
- その他欧州地域
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東およびアフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2023年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2023年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2021-2023）

主要企業プロファイル

Meltwater-United States
Cision Ltd.-United States
Isentia Group Limited-Australia
Talkwalker-Luxembourg
Mention-France
Brandwatch-United Kingdom
Sprinklr-United States
Hootsuite-Canada
Gorkana Group Ltd.-United Kingdom
M-Brain-Finland
TVEyes Inc.-United States
News Exposure-United States
Agility PR Solutions-Canada
Universal Information Services-United States
M Brain-Finland
BurrellesLuce-United States
LexisNexis Group-United States
Nasdaq, Inc.-United States
Muck Rack-United States
DataMiner.io-United States

結論と推奨事項

Product Code: SQMIG45E2202

Global Media Monitoring Tools Market size was valued at USD 3.8 billion in 2022 and is poised to grow from USD 4.5 billion in 2023 to USD 14.6 billion by 2031, growing at a CAGR of 15.8% during the forecast period (2024-2031).

The global media monitoring tools market is experiencing significant growth, fueled by the increasing need for detailed insights into media coverage, public sentiment, and market dynamics. This trend is largely driven by the rapid expansion of digital content and social media. Businesses across various sectors are leveraging media monitoring tools to enhance data-driven decision-making, manage brand reputation, track competitors, and pinpoint emerging opportunities. Providers are tailoring their offerings with specialized features to meet the distinct needs of industries like healthcare and finance, recognizing that generic solutions are no longer effective. As media intelligence becomes more critical, the market is undergoing both consolidation and the arrival of innovative startups, introducing advanced functionalities such as sentiment analysis and crisis management tools for market differentiation.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Media Monitoring Tools market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Media Monitoring Tools Market Segmental Analysis

Global Media Monitoring Tools Market is segmented by Component, Type, Deployment, Enterprise Type, Application, Industry and Region. Based on Component, the market is segmented into Services, software/Platform. Based on Type, the market is segmented into Print Media, Online Media. Based on Deployment, the market is segmented into On Premise, Cloud. Based on Enterprise Type, the market is segmented into Small and Medium, Large. Based on Application, the market is segmented into Real Time Analytics, Content management, Digital Marketing and Sales management, Others. Based on Industry, the market is segmented into BFSI, Healthcare, Media and Entertainment, Retail and Ecommerce, IT and Telecom, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Media Monitoring Tools Market

The Global Media Monitoring Tools market is significantly driven by the soaring influence of social media. As platforms like Facebook, Twitter, and Instagram continue to grow exponentially, with billions of active users, organizations are increasingly aware of the necessity to track and interpret public sentiment, trends, and discussions. This heightened awareness has generated a strong demand for advanced media monitoring solutions, allowing businesses to gather real-time insights that inform their strategies. Consequently, the development and expansion of social media monitoring tools have become essential for enhancing brand positioning, customer engagement, and overall corporate responsiveness to evolving market dynamics.

Restraints in the Global Media Monitoring Tools Market

The Global Media Monitoring Tools market faces significant restraints primarily due to growing concerns over data privacy and security. As organizations increasingly depend on these tools for insights, the vast amounts of data collected, stored, and analyzed raise the risk of potential breaches if not managed properly. Stricter regulations like the GDPR and CCPA mandate that companies exercise great caution in their handling of user information. This shift towards enhanced data protection presents challenges for providers of media monitoring tools, compelling them to adopt stringent security measures and compliance strategies to safeguard user data while maintaining operational efficiency and trust.

Market Trends of the Global Media Monitoring Tools Market

The Global Media Monitoring Tools market is experiencing a paradigm shift driven by the integration of artificial intelligence (AI) and machine learning (ML). These advanced technologies are revolutionizing the industry by significantly enhancing data analysis accuracy and efficiency. With AI-powered algorithms, media monitoring tools can process vast amounts of information to deliver actionable insights, enabling businesses to conduct sentiment analysis, detect emerging trends, and utilize predictive analytics. This transformation allows organizations to make data-driven decisions in real time, ultimately fostering a competitive edge. The ongoing evolution of AI capabilities promises even deeper insights into consumer behavior, market dynamics, and brand reputation management.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2023
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Case Studies
Patent Analysis

Media Monitoring Tools Market Size by Component & CAGR (2024-2031)

Market Overview
Software
Services

Media Monitoring Tools Market Size by Type & CAGR (2024-2031)

Market Overview
Print Media
Broadcasting Media
Online Media
Social Media
Others

Media Monitoring Tools Market Size by Deployment & CAGR (2024-2031)

Market Overview
On Premise
Cloud

Media Monitoring Tools Market Size by Enterprise Type & CAGR (2024-2031)

Market Overview
Small and Medium Enterprises
Large Enterprises

Media Monitoring Tools Market Size by Application & CAGR (2024-2031)

Market Overview
Customer Experience and PR Management
Real Time Analytics
Content management
Digital Marketing
Sales management
Others

Media Monitoring Tools Market Size by Industry & CAGR (2024-2031)

Market Overview
BFSI
Healthcare
Media and Entertainment
Retail and Ecommerce
IT and Telecom
Others

Media Monitoring Tools Market Size & CAGR (2024-2031)

North America, (Component, Type, Deployment, Enterprise Type, Application, Industry)
- US
- Canada
Europe, (Component, Type, Deployment, Enterprise Type, Application, Industry)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (Component, Type, Deployment, Enterprise Type, Application, Industry)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (Component, Type, Deployment, Enterprise Type, Application, Industry)
- Brazil
- Rest of Latin America
Middle East & Africa, (Component, Type, Deployment, Enterprise Type, Application, Industry)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Meltwater - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cision Ltd. - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Isentia Group Limited - Australia
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Talkwalker - Luxembourg
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mention - France
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brandwatch - United Kingdom
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sprinklr - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hootsuite - Canada
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Gorkana Group Ltd. - United Kingdom
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
M-Brain - Finland
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TVEyes Inc. - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
News Exposure - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agility PR Solutions - Canada
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Universal Information Services - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
M Brain - Finland
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BurrellesLuce - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LexisNexis Group - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nasdaq, Inc. - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Muck Rack - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DataMiner.io - United States
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

メディアモニタリングツールの市場規模、シェア、成長分析、コンポーネント別、タイプ別、展開別、企業タイプ別、用途別、業界別、地域別 - 産業予測、2024年～2031年

Media Monitoring Tools Market Size, Share, Growth Analysis, By Component (Services, Software), By Type, By Deployment, By Enterprise Type, By Application, By Industry, By Region - Industry Forecast 2024-2031

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

メディアモニタリングツール市場規模：コンポーネント別& CAGR（2024-2031）

メディアモニタリングツール市場規模：タイプ別& CAGR（2024-2031）

メディアモニタリングツール市場規模：展開別& CAGR（2024-2031）

メディアモニタリングツール市場規模：企業タイプ別& CAGR（2024-2031）

メディアモニタリングツール市場規模：用途別& CAGR（2024-2031）

メディアモニタリングツール市場規模：業界別& CAGR（2024-2031）

メディアモニタリングツール市場規模：地域別& CAGR（2024-2031）