市場調査レポート

商品コード

1754217

メディアモニタリングツールの市場規模、シェア、動向、予測：コンポーネント、展開、タイプ、企業規模、用途、産業、地域別、2025～2033年

Media Monitoring Tools Market Size, Share, Trends and Forecast by Component, Deployment, Type, Enterprise Size, Application, Industry, and Region, 2025-2033

出版日: 2025年06月02日
発行: IMARC
ページ情報: 英文 147 Pages
納期: 2～3営業日

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全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

メディアモニタリングツールの世界市場規模は2024年に51億米ドルとなりました。今後、IMARC Groupは、同市場が2033年までに129億7,000万米ドルに達し、2025年から2033年にかけて10.89%のCAGRを示すと予測しています。現在、北米が市場を独占しており、2024年には37.4%という大きな市場シェアを占めています。人々に迅速な対応を提供するリアルタイムインサイトに対する需要の高まり、膨大なデータを生成するソーシャルメディアプラットフォームの増加、ブランドレピュテーション管理のニーズの高まりなどが、メディアモニタリングツール市場シェアの成長と開拓を促す要因となっています。

メディアモニタリングツール市場は、企業が複数のデジタルチャネルでブランドの評判を監視・調査する必要性が高まっていることに後押しされています。オンラインコンテンツが飛躍的に増加するにつれ、企業は現在、言及、センチメント、エンゲージメントをリアルタイムで監視する洗練されたツールを求めています。特にソーシャルメディアの拡大がこの需要に拍車をかけており、今日の企業は世論や新たな動向に迅速に対応することを目指しています。さらに、マーケティングや広報政策のためのデータ基盤上での意思決定への注目が高まっていることも、採用を後押ししています。企業はメディアモニタリングソリューションを活用して自社ブランドや競合他社を分析し、危機管理や視聴者インサイトを得ようとしています。AIや機械学習を含む技術的進化の増加は、精度とパフォーマンスの向上を可能にすることで、これらのソリューションの進歩に役立っています。加えて、世界のデジタルメディアの成長と通信技術への投資の拡大も、今後数年間のメディアモニタリングツール市場の成長をさらに後押しする可能性が高いです。

米国は、イノベーションを推進する環境と先端技術をいち早く取り入れる優位性により、主要な市場破壊者として際立っています。米国は、国際的なハイテク大手やメディア大手の本社が多いため、メディアモニタリングツールを含むデジタルツールのイノベーションを推し進める競合環境が形成されています。米国企業は、モニタリングソリューションにおける人工知能、自然言語処理、機械学習の採用を主導しており、リアルタイム分析とセンチメント識別のフロンティアを広げています。この国の急速で多言語のメディア環境は、高度にダイナミックで拡張性のあるモニタリングソリューションも必要とし、ベンダーは継続的な技術革新に取り組んでいます。ブランドレピュテーション管理、競合情報、危機管理への注力は、業界を超えた開発と普及をさらに促進しています。電光石火のスピードで革新が進む文化や消費者の旺盛な需要を考えると、米国は業界内の標準を定めるだけでなく、世界のメディアモニタリング市場の将来の軌跡の多くを定義しています。

メディアモニタリングツール市場動向：

リアルタイムインサイトへの需要の高まり

今日のビジネスはめまぐるしく変化する環境の中で運営されており、即時の情報が重要となっています。メディアモニタリングシステムは、データや分析へのリアルタイム・アクセスを可能にし、企業が現在の出来事やトレンドに基づいた迅速で賢明な意思決定を行うことを可能にします。ソーシャルメディアの時代には、情報は素早く伝わります。例えば、米国のピュー・リサーチ・センターによる2023年の調査では、30歳未満の回答者の74％が少なくとも5つのソーシャルメディア・プラットフォームを利用していると回答しており、その利用率の高さが浮き彫りになっています。その結果、公開会社は、起こりうる危機、悪い報道、広報上の懸念に迅速に対応しなければならなくなります。リアルタイムのメディアモニタリングにより、企業は問題が発生した時点で発見することができ、より迅速な対応とダメージコントロールが可能になり、これがメディアモニタリングツール市場の成長を促進しています。顧客はブランドに対し、苦情に気づき、対応することを望んでいます。リアルタイム分析によって、ブランドはターゲットとする顧客と効果的にコミュニケーションをとることができ、顧客からの問い合わせ、フィードバック、感情にほぼ即座に対応することができるため、顧客の幸福度とロイヤルティが向上します。

ソーシャルメディアの成長

ソーシャルメディアサイトでは、投稿、コメント、シェア、レビューなど、大量のコンテンツが定期的に生成され、メディアモニタリングツール市場の展望を左右する大きな要因となっています。今日、企業はメディアモニタリングツールを利用して大量のデータを選別し、ブランドや業界にとって重要な議論を常に最新の状態に保つことができます。例えば、ソーシャルメディア管理とインフルエンサーマーケティングソリューションの主要企業であるラテールは、2024年8月にソーシャル収益プラットフォームを発表しました。このプラットフォームは、同社のAI主導のソーシャルリスニングツールと効率的なソーシャルメディア管理システムを組み合わせたもので、広告主に有意義なソーシャルメディアインテリジェンスインサイトを提供し、ブランド福祉のモニタリング、キャンペーンのパフォーマンス分析、コンテンツプランニングの指針として利用できます。ソーシャルメディアはリアルタイムで運営されており、ユーザーは意見や経験を迅速に共有することができます。ブランドは、メディアモニタリングソリューションを使ってソーシャルネットワークを積極的に監視することで、オーディエンスと関わり、問い合わせに答え、消費者とのやり取りをより効率的に管理することができます。企業は、ブランド、製品、サービスに対する大衆の感情を測定する能力に大きく依存しています。センチメント分析機能を備えたメディアモニタリングソリューションは、ソーシャルメディア上のやりとりのトーンを測定することができるため、企業は世間の認識をよりよく理解し、それに応じて戦略を変更することができ、メディアモニタリングツールの市場シェアを拡大しています。

ブランドの評判管理の必要性

ネガティブなニュース、ソーシャルメディア上の批判、顧客からの苦情は、すべて企業ブランドを傷つける可能性があります。メディアモニタリングテクノロジーは、企業が問題をいち早く発見し、本格的な災害となる前に解決することを可能にします。今日のデジタル時代では、ニュースは瞬く間に伝わり、不快な感情がバイラル化することもあります。ブランドは、メディアモニタリングテクノロジーを使って、自社の名前や製品、重要人物に関する言及をリアルタイムで監視することで、迅速に対応し、評判への危害を防ぐことができます。世間の感情を理解することは、レピュテーション・マネジメントにとって非常に重要です。センチメント分析機能はメディアモニタリングシステムによって提供され、人々が自社ブランドについてどのように感じているかを判断し、世間一般の認識のパターンを特定することで企業を支援します。例えば、大手メディア分析プラットフォームであるウィジキーは、消費者がブランドをどのように認識しているかを即座に把握するセンチメント分析機能を備えた、AI主導の新しいソーシャルメディアモニタリングツールをインドでリリースしました。さらに、インテリジェントなフィルタリング機能により、適切なデータのみが表示されます。このテクノロジーは、企業の広報・PRチームに、ソーシャルメディアやニュースをリアルタイムで監視・評価する単一のダッシュボードを提供します。

北米
- 米国
- カナダ
アジア太平洋地域
- 中国
- 日本
- インド
- 韓国
- オーストラリア
- インドネシア
- その他
欧州
- ドイツ
- フランス
- 英国
- イタリア
- スペイン
- ロシア
- その他
ラテンアメリカ
- ブラジル
- メキシコ
- その他
中東・アフリカ
- 市場内訳：国別

第13章 SWOT分析

概要
強み
弱み
機会
脅威

第14章バリューチェーン分析

第15章ポーターのファイブフォース分析

概要
買い手の交渉力
供給企業の交渉力
競合の程度
新規参入業者の脅威
代替品の脅威

第16章価格分析

第17章競合情勢

市場構造
主要企業
主要企業のプロファイル
- Agility PR Solutions（Innodata Inc.）
- Brand24 Global Inc.
- Cision Ltd.
- Coosto
- Critical Mention Inc（Onclusive, Inc.）
- CyberAlert LLC
- Hootsuite
- Meltwater（Meltwater Us Holdings Inc.）
- Oracle Corporation
- SemanticForce Inc.
- Sprinklr
- YouScan

図表

List of Figures

Figure 1: Global: Media Monitoring Tools Market: Major Drivers and Challenges
Figure 2: Global: Media Monitoring Tools Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Media Monitoring Tools Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 4: Global: Media Monitoring Tools Market: Breakup by Component (in %), 2024
Figure 5: Global: Media Monitoring Tools Market: Breakup by Deployment (in %), 2024
Figure 6: Global: Media Monitoring Tools Market: Breakup by Type (in %), 2024
Figure 7: Global: Media Monitoring Tools Market: Breakup by Enterprise Size (in %), 2024
Figure 8: Global: Media Monitoring Tools Market: Breakup by Application (in %), 2024
Figure 9: Global: Media Monitoring Tools Market: Breakup by Industry (in %), 2024
Figure 10: Global: Media Monitoring Tools Market: Breakup by Region (in %), 2024
Figure 11: Global: Media Monitoring Tools (Software) Market: Sales Value (in Million USD), 2019 & 2024
Figure 12: Global: Media Monitoring Tools (Software) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 13: Global: Media Monitoring Tools (Services) Market: Sales Value (in Million USD), 2019 & 2024
Figure 14: Global: Media Monitoring Tools (Services) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 15: Global: Media Monitoring Tools (Cloud-based) Market: Sales Value (in Million USD), 2019 & 2024
Figure 16: Global: Media Monitoring Tools (Cloud-based) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 17: Global: Media Monitoring Tools (On-premises) Market: Sales Value (in Million USD), 2019 & 2024
Figure 18: Global: Media Monitoring Tools (On-premises) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 19: Global: Media Monitoring Tools (Print Media Monitoring) Market: Sales Value (in Million USD), 2019 & 2024
Figure 20: Global: Media Monitoring Tools (Print Media Monitoring) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 21: Global: Media Monitoring Tools (Social Media Monitoring) Market: Sales Value (in Million USD), 2019 & 2024
Figure 22: Global: Media Monitoring Tools (Social Media Monitoring) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 23: Global: Media Monitoring Tools (Broadcast Media Monitoring) Market: Sales Value (in Million USD), 2019 & 2024
Figure 24: Global: Media Monitoring Tools (Broadcast Media Monitoring) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 25: Global: Media Monitoring Tools (Online Media Monitoring) Market: Sales Value (in Million USD), 2019 & 2024
Figure 26: Global: Media Monitoring Tools (Online Media Monitoring) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 27: Global: Media Monitoring Tools (Other Types) Market: Sales Value (in Million USD), 2019 & 2024
Figure 28: Global: Media Monitoring Tools (Other Types) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 29: Global: Media Monitoring Tools (Small and Medium-sized Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
Figure 30: Global: Media Monitoring Tools (Small and Medium-sized Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 31: Global: Media Monitoring Tools (Large Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
Figure 32: Global: Media Monitoring Tools (Large Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 33: Global: Media Monitoring Tools (Customer Experience and PR Management) Market: Sales Value (in Million USD), 2019 & 2024
Figure 34: Global: Media Monitoring Tools (Customer Experience and PR Management) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 35: Global: Media Monitoring Tools (Real-Time Analytics) Market: Sales Value (in Million USD), 2019 & 2024
Figure 36: Global: Media Monitoring Tools (Real-Time Analytics) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 37: Global: Media Monitoring Tools (Content Management) Market: Sales Value (in Million USD), 2019 & 2024
Figure 38: Global: Media Monitoring Tools (Content Management) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 39: Global: Media Monitoring Tools (Digital Marketing and Sales Management) Market: Sales Value (in Million USD), 2019 & 2024
Figure 40: Global: Media Monitoring Tools (Digital Marketing and Sales Management) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 41: Global: Media Monitoring Tools (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
Figure 42: Global: Media Monitoring Tools (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 43: Global: Media Monitoring Tools (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
Figure 44: Global: Media Monitoring Tools (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 45: Global: Media Monitoring Tools (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
Figure 46: Global: Media Monitoring Tools (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 47: Global: Media Monitoring Tools (Media and Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
Figure 48: Global: Media Monitoring Tools (Media and Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 49: Global: Media Monitoring Tools (Retail and E-Commerce) Market: Sales Value (in Million USD), 2019 & 2024
Figure 50: Global: Media Monitoring Tools (Retail and E-Commerce) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 51: Global: Media Monitoring Tools (IT and Telecommunication) Market: Sales Value (in Million USD), 2019 & 2024
Figure 52: Global: Media Monitoring Tools (IT and Telecommunication) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 53: Global: Media Monitoring Tools (Other Industries) Market: Sales Value (in Million USD), 2019 & 2024
Figure 54: Global: Media Monitoring Tools (Other Industries) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 55: North America: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
Figure 56: North America: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 57: United States: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
Figure 58: United States: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 59: Canada: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
Figure 60: Canada: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 61: Asia-Pacific: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
Figure 62: Asia-Pacific: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 63: China: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
Figure 64: China: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 65: Japan: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
Figure 66: Japan: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 67: India: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
Figure 68: India: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 69: South Korea: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
Figure 70: South Korea: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 71: Australia: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
Figure 72: Australia: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 73: Indonesia: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
Figure 74: Indonesia: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 75: Others: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
Figure 76: Others: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 77: Europe: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
Figure 78: Europe: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 79: Germany: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
Figure 80: Germany: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 81: France: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
Figure 82: France: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 83: United Kingdom: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
Figure 84: United Kingdom: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 85: Italy: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
Figure 86: Italy: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 87: Spain: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
Figure 88: Spain: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 89: Russia: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
Figure 90: Russia: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 91: Others: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
Figure 92: Others: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 93: Latin America: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
Figure 94: Latin America: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 95: Brazil: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
Figure 96: Brazil: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 97: Mexico: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
Figure 98: Mexico: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 99: Others: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
Figure 100: Others: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 101: Middle East and Africa: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
Figure 102: Middle East and Africa: Media Monitoring Tools Market: Breakup by Country (in %), 2024
Figure 103: Middle East and Africa: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 104: Global: Media Monitoring Tools Industry: SWOT Analysis
Figure 105: Global: Media Monitoring Tools Industry: Value Chain Analysis
Figure 106: Global: Media Monitoring Tools Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Media Monitoring Tools Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Media Monitoring Tools Market Forecast: Breakup by Component (in Million USD), 2025-2033
Table 3: Global: Media Monitoring Tools Market Forecast: Breakup by Deployment (in Million USD), 2025-2033
Table 4: Global: Media Monitoring Tools Market Forecast: Breakup by Type (in Million USD), 2025-2033
Table 5: Global: Media Monitoring Tools Market Forecast: Breakup by Enterprise Size (in Million USD), 2025-2033
Table 6: Global: Media Monitoring Tools Market Forecast: Breakup by Application (in Million USD), 2025-2033
Table 7: Global: Media Monitoring Tools Market Forecast: Breakup by Industry (in Million USD), 2025-2033
Table 8: Global: Media Monitoring Tools Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 9: Global: Media Monitoring Tools Market: Competitive Structure
Table 10: Global: Media Monitoring Tools Market: Key Players

Product Code: SR112025A6542

The global media monitoring tools market size was valued at USD 5.1 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 12.97 Billion by 2033, exhibiting a CAGR of 10.89% during 2025-2033. North America currently dominates the market, holding a significant market share of 37.4% in 2024. The growing demand for real-time insights to provide quick response to people, rising number of social media platforms that generate vast amount of data, and increasing need for brand reputation management are some of the factors impelling the growth and development of the media monitoring tools market share.

The market for media monitoring tools is fueled by the growing imperative for companies to monitor and examine their brand's reputation on several digital channels. As online content has grown exponentially, businesses now look for sophisticated tools to monitor mentions, sentiment, and engagement in real-time. The expansion of social media has especially spurred this demand, as companies today aim to react quickly to public opinion and emerging trends. Furthermore, increased focus on decision-making on data bases for marketing and public relations policies is driving adoption. Organizations are utilizing media monitoring solutions to analyze their own brand and also their competitors, in order to manage crisis and get audience insight. Increased technical evolution involving AI as well as machine learning is helping in the advancement these solutions by enabling them to provide improved precision as well as performance. In addition, the growth in global digital media and growing investment in communication technologies is also likely to further drive the media monitoring tools market growth over the coming years.

The United States stands out as a key market disruptor, driven by an environment that thrives on innovation and an early mover advantage in embracing advanced technologies. Being the headquarters of most international tech giants and media giants, the US creates a competitive environment that pushes the innovation of digital tools, including media monitoring tools, to keep moving forward. US firms are leading the charge in the adoption of artificial intelligence, natural language processing, and machine learning in monitoring solutions, expanding the frontiers of real-time analysis and sentiment identification. The country's rapid and multi-lingual media environment also requires highly dynamic and scalable monitoring solutions, leading vendors to continuously innovate. The focus on brand reputation management, competitive intelligence, and crisis management further fuels development and uptake across industries. Given a culture of innovation at lightning speeds and robust consumer demands, the US not only sets standards within the industry but also defines much of the global media monitoring market's future trajectory.

Media Monitoring Tools Market Trends:

Increased demand for real-time insights

Businesses today operate in fast-paced environments, making immediate information critical. Media monitoring systems enable real-time access to data and analytics, allowing enterprises to make quick, educated decisions based on current events and trends. In the age of social media, information travels quickly. For instance, as per a 2023 survey by the Pew Research Center in the United States, 74% of respondents under the age of 30 years reported using at least five social media platforms, highlighting a robust usage rate. As a result, companies must respond quickly to any possible crises, poor press, or public relations concerns. Real-time media monitoring enables firms to discover issues as they occur, allowing for faster reactions and damage control, which is propelling the media monitoring tools market growth. Customers want brands to be aware of and respond to their complaints. Real-time analytics enable brands to effectively communicate with their target audience, responding to customer inquiries, feedback, and sentiments almost immediately, increasing customer happiness and loyalty.

Social media growth

Social media sites generate massive amounts of content on a regular basis, including posts, comments, shares, and reviews, and has become a major factor influencing the media monitoring tools market outlook. Businesses today can use media monitoring tools to sift through massive amount of data, keeping them up to date on discussions that are important to their brands and industry. For instance, in August 2024, Later, a leading provider of social media management and influencer marketing solutions, launched its Social Revenue Platform that combines the company's AI-driven social listening tool with its efficient social media management system to provide advertisers with meaningful social media intelligence insights that they can use to monitor brand welfare, analyze the performance of campaigns, and guide content planning. Social media runs in real time, allowing users to rapidly share their opinions and experiences. Brands can use media monitoring solutions to actively monitor social networks, allowing them to engage with audiences, answer to inquiries, and manage consumer interactions more efficiently. Businesses rely heavily on the ability to gauge public emotion toward a brand, product, or service. Media monitoring solutions with sentiment analysis capabilities can measure the tone of social media interactions, allowing firms to better understand public perception and change their strategies accordingly, which is expanding the media monitoring tools market share.

Need for brand reputation management

Negative news, social media criticism, and customer complaints can all harm a company's brand. Media monitoring technologies enable organizations to discover issues as they occur, allowing them to solve them before they become full-fledged disasters. In today's digital age, news travels swiftly, and unpleasant sentiments can go viral. Brands can use media monitoring technologies to monitor mentions of their name, products, or important persons in real time, allowing them to respond quickly and prevent harm to their reputation. Understanding public sentiment is critical to reputation management. Sentiment analysis capabilities are provided by media monitoring systems, which assist firms in determining how people feel about their brand and identifying patterns in public perception. For instance, Wizikey, a leading media analytics platform, released a new AI-driven social media monitoring tool in India with sentiment analysis features that offer immediate insights into how consumers perceive a brand. Moreover, its intelligent filtering feature only displays pertinent data. The technology offers corporate communications and public relations teams a single dashboard to monitor and evaluate social media and news in real time.

Media Monitoring Tools Industry Segmentation:

Analysis by Component:

Software
Services

Software stands as the largest component in 2024, holding around 32.7% of the market. The software segment dominates the component-based segmentation of the market for media monitoring tools based on its sophisticated features and extensive usage across various industries. This includes systems that range from monitoring, analytics, and reporting tools, which allow organizations to monitor and evaluate media content in real time. The increasing need for real-time intelligence, particularly in fast-paced industries such as media, entertainment, and public relations, has further driven the uptake of software solutions. Moreover, the incorporation of artificial intelligence along with machine learning capabilities into these tools has improved their capacity to offer more in-depth insights and predictive analytics. Cloud-based deployment models have also aided the software segment's dominance, providing scalability, flexibility, and cost savings to businesses of any size. Though services such as support and consulting are integral to the effective utilization of media monitoring tools, the software segment remains the key driver of market growth as it addresses the growing need for complete and automated media analysis solutions.

Analysis by Deployment:

Cloud-based
On-premises

On-premises leads the market share in 2024. The on-premises deployment model continues to be a substantial segment in the media monitoring tools market, especially among organizations that have stringent data security, compliance, and customization needs. Banking, insurance (BFSI), financial services, government, and healthcare sectors tend to prefer on-premises solutions to maintain total control over their data and infrastructure. This model of deployment permits companies to customize the monitoring instruments according to their requirements, embed them within the internal systems in place, and have direct control over security mechanisms. Even as cloud-based models gain popularity, on-premises deployment is still applicable to organizations that highly value data confidentiality and need compliance with industry regulations. The flexibility to make customizations and have complete command over the environment of monitoring and the fact that it is cost-effective make on-premises deployment a preference for companies that deal with confidential data and are required to support stringent regulatory conditions. Therefore, on-premises deployment is a major driver in the media monitoring tools space, serving specific requirements of businesses with high-security and compliance expectations.

Analysis by Type:

Print Media Monitoring
Social Media Monitoring
Broadcast Media Monitoring
Online Media Monitoring
Others

Social media monitoring leads the market share in 2024. Social media monitoring is the dominant form of segmentation in the market for media monitoring tools, spurred by the widespread presence of sites such as Facebook, Instagram, Twitter, and LinkedIn. With more companies now dependent on social media for customer interaction, customer support, and promotion, demand for tools capable of monitoring mentions, sentiment, and trends in real time has been on the rise. These tools help companies track brand reputation, discover evolving trends, and measure the effectiveness of marketing initiatives. Artificial intelligence and machine learning integration have advanced the functions of social media monitoring tools to achieve more precise sentiment analysis and prediction insights. Furthermore, the increased use of influencer marketing has rendered it important for brands to monitor influencer performance and engagement of their audience, further accelerating the use of these tools. The increasing focus on data-driven decision-making and necessity for swift reaction to public opinion continue to keep social media monitoring as a vital element in the media monitoring tools market.

Analysis by Enterprise Size:

Small and Medium-sized Enterprises
Large Enterprises

Large enterprises lead the market with around 65.8% of market share in 2024. Large enterprises are the dominant segment for the media monitoring tools market, representing a large proportion because of their wide requirement for detailed media analysis across various channels. These groups make use of high-end media monitoring solutions to take care of brand reputation, monitor industry trends, and obtain competitive insights. The level of complexity of their operations and the amount of data they process require advanced tools that can monitor in real-time and conduct in-depth analysis. In addition, big companies typically possess the finances to invest in tailored solutions that can be readily integrated into their current infrastructure. This allows them to track an extensive range of media sources across print, broadcasting, and digital media, as well as receive a comprehensive understanding of their presence in the media. Furthermore, the scalability and flexibility provided by these solutions permit big organizations to adjust to shifting market conditions and stakeholder needs. Consequently, the need for sophisticated media monitoring solutions continues to be strong across big enterprises, stimulating growth and innovation in the market.

Analysis by Application:

Customer Experience and PR Management
Real-Time Analytics
Content Management
Digital Marketing and Sales Management
Others

Digital Marketing and Sales Management leads the market share in 2024. Digital marketing and sales management are the top application segments influencing the media monitoring tools market forecast and behaviour, which is an indication of growing dependence on real-time data to maximize marketing strategies and sales performance. Organizations use media monitoring tools to monitor brand mentions, measure consumer sentiment, and gauge the success of marketing campaigns on different digital platforms. These tools allow marketers to discover new trends, know what their audience likes, and customize content to maximize interaction. Media monitoring in sales management helps in lead identification, tracking competitors' activities, and optimizing sales strategy accordingly. Blending artificial intelligence and machine learning with these tools further expands their capabilities, enabling predictive analysis and deeper understanding of consumer behavior. As companies go about facing the challenges of the digital age, the need for media monitoring solutions in digital marketing and sales management is predicted to increase, fueling innovation and defining the future of marketing campaigns.

Analysis by Industry:

BFSI
Healthcare
Media and Entertainment
Retail and E-Commerce
IT and Telecommunication
Others

Retail and e-commerce leads the market with around 27.6% of market share in 2024. The retail and e-commerce industry is a leading segment in the market for media monitoring tools, fueled by the sector's growing dependence on digital media for customer interactions, brand management, and competitive intelligence. With consumer interactions shifting online, retailers use media monitoring tools to monitor brand mentions, customer opinions, and upcoming trends on social media, reviews, and forums. These technologies allow companies to react quickly to customer comments, deal with crises, and modify marketing strategies in real time. In addition, the popularity of live-stream shopping and influencer marketing has further highlighted the importance of strong media monitoring solutions to protect brand integrity and identify counterfeit goods. The incorporation of machine learning and artificial intelligence in such tools facilitates better actionable insight delivery, the automation of routine processes, as well as predictions related to the behavior of customers. With time, the future outlook for media monitoring tools with higher-end functionality seems promising, based on the developing e-commerce and retail industry environment.

Regional Analysis:

North America
- United States
- Canada
Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

In 2024, North America accounted for the largest market share of over 37.4%. North America is the largest regional segment within the media monitoring tools market, with its high technological infrastructure, large digital media consumption, and location of various industry leaders. The United States is particularly influential, being the location of a wide variety of media publications-national and local newspapers, television networks, and a vast array of online sources. This large media environment requires advanced monitoring tools that can sift through enormous amounts of information from multiple sources. The region's focus on brand reputation management, regulatory affairs, and real-time analytics also fuels the need for media monitoring software. Furthermore, the combination of artificial intelligence and machine learning technologies improves the functionality of these tools, providing predictive insights and sentiment analysis. As companies continue to focus on data-driven decision-making and management of public opinion, North America's leadership in the media monitoring tools market is likely to continue, shaping global trends and innovations.

Key Regional Takeaways:

United States Media Monitoring Tools Market Analysis

In 2024, the United States accounted for over 87.80% of the media monitoring tools market in North America. The United States media monitoring tools market is primarily driven by the increasing need among businesses, political entities, and public institutions to track real-time media coverage across digital, print, broadcast, and social platforms. With the proliferation of content across channels, organizations are seeking tools that help them monitor brand reputation, manage public relations, and respond swiftly to emerging narratives or crises. The popularity of influencer marketing and user-generated content has also made it more important for companies to track social media trends, sentiment, and reach. In addition to this, the rise of podcasting and non-traditional broadcast formats is a notable growth driver, as monitoring tools evolve to include audio recognition and transcription features. According to the Pew Research Center, in 2023, at least 42% of individuals in the United States of the ages of 12 years and above listened to a podcast in the preceding thirty days. This was a significant increase from 2013, at just 12%. Besides this, regulatory and compliance needs in industries such as finance, healthcare, and government are also propelling the demand for reliable monitoring tools that ensure transparency and timely response to public discourse. With misinformation and brand impersonation on the rise, media monitoring helps safeguard brand integrity, propelling the growth of such tools across the U.S.

Asia Pacific Media Monitoring Tools Market Analysis

The Asia Pacific media monitoring tools market is growing due to the increasing adoption of data-driven decision-making and the expansion of public relations and corporate communication functions across sectors. As organizations prioritize real-time insights for strategic planning, media monitoring tools are being integrated with CRM and marketing automation platforms to provide a holistic view of brand engagement. Moreover, the region's booming startup ecosystem and growing number of digital-first brands are further contributing to demand as smaller companies seek affordable, scalable tools to manage their online presence. For instance, in January 2025, there were more than 1.59 Lakh startups in India, making the country the third-largest startup ecosystem globally, as per the Press Information Bureau (PIB). Additionally, numerous educational institutions, non-profits, and think tanks are also adopting monitoring platforms to evaluate campaign impact and public outreach. Furthermore, as regional news media continue to diversify across OTT channels and audio platforms, advanced media monitoring capabilities, such as voice recognition and cross-channel tracking, are becoming increasingly valuable, propelling their market growth.

Europe Media Monitoring Tools Market Analysis

The Europe media monitoring tools market is experiencing robust growth, fueled by increasing demand among corporations, government agencies, and NGOs for comprehensive visibility into public discourse across diverse languages and jurisdictions. With media landscapes varying widely across countries, organizations require multilingual monitoring capabilities to track mentions, sentiment, and coverage across local and pan-European outlets. The enforcement of data protection regulations such as GDPR has also heightened the need for tools that monitor content and ensure compliance in data collection and reporting. Additionally, the rise of political polarization and disinformation has intensified the need for media monitoring in sectors such as policy advocacy, public affairs, and journalism, where fact-checking and response management are vital. Furthermore, the shift toward remote and hybrid work models has increased the demand for centralized digital tools that support collaborative media tracking and real-time reporting across distributed teams. These dynamics, combined with rising investments in digital transformation across industries, are sustaining strong adoption of media monitoring solutions across Europe.

Latin America Media Monitoring Tools Market Analysis

The Latin America media monitoring tools market is significantly influenced by increased social media usage, a growing need for brand reputation management, and heightened political and public discourse across digital platforms. Businesses, government agencies, and advocacy groups are increasingly using these tools to track public sentiment, manage crisis communication, and evaluate media coverage in real time. In addition to this, improvements in internet connectivity and mobile access are enabling broader use of monitoring solutions by both large enterprises and small businesses across the region. The expansion of influencer marketing and digital advertising has also created demand for analytics platforms that can measure campaign reach and engagement across diverse channels.

Middle East and Africa Media Monitoring Tools Market Analysis

The Middle East and Africa media monitoring tools market is being increasingly propelled by rising internet penetration, expanding social media influence, and the growing importance of real-time communication management. For instance, the internet penetration rate in Qatar is 99%, one of the highest globally, according to the International Trade Administration (ITA). Governments, corporations, and media agencies are increasingly using monitoring tools to track news coverage, public opinion, and online sentiment, particularly in politically sensitive or high-impact sectors. With the growth of e-commerce, tourism, and entertainment industries, brands are seeking greater visibility into consumer behavior and regional media trends. Besides this, increased investments in public relations and crisis response strategies are prompting broader adoption of media monitoring solutions across both public and private sectors in the region.

Competitive Landscape:

Major players in the media monitoring tools industry are driving growth by developing strategic innovations, collaborations, and technology integration for improving user experience and analysis capabilities. Artificial intelligence and machine learning are being heavily invested in by companies to offer greater insights, automate sentiment analysis, and monitor in real-time across various media channels. This is aiding organizations in better monitoring public opinion and responding promptly to possible reputation risks. Top companies are also concentrating on strengthening their international presence through acquisitions and mergers, enabling them to tap new markets and increase service offerings. Integrating sophisticated data visualization capabilities and highly customizable dashboards has also emerged as a key strategy to address the varied demands of firms across different sectors. Integration with social media websites and news aggregators also facilitates wider coverage of data in a timelier manner. A large number of players also consider data protection and adapting to emerging regulation paramount for securing clients' trust. Sustained developments in cross-platform and multilingual monitoring have enabled market leaders to effectively monitor international clients. Focusing on innovation, scalability, and client-driven solutions, such firms consolidate their competitive strength while also setting the pace for shaping the media monitoring market in the years ahead.

The report provides a comprehensive analysis of the competitive landscape in the media monitoring tools market with detailed profiles of all major companies, including:

Agility PR Solutions (Innodata Inc.)
Brand24 Global Inc.
Cision Ltd.
Coosto
Critical Mention Inc (Onclusive, Inc.)
CyberAlert LLC
Hootsuite
Meltwater (Meltwater Us Holdings Inc.)
Oracle Corporation
SemanticForce Inc.
Sprinklr
YouScan

Key Questions Answered in This Report

1.How big is the media monitoring tools market?
2.What is the future outlook of media monitoring tools market?
3.What are the key factors driving the media monitoring tools market?
4.Which region accounts for the largest media monitoring tools market share?
5.Which are the leading companies in the global media monitoring tools market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Media Monitoring Tools Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Component

6.1 Software
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Services
- 6.2.1 Market Trends
- 6.2.2 Market Forecast

7 Market Breakup by Deployment

7.1 Cloud-based
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 On-premises
- 7.2.1 Market Trends
- 7.2.2 Market Forecast

8 Market Breakup by Type

8.1 Print Media Monitoring
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Social Media Monitoring
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
8.3 Broadcast Media Monitoring
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
8.4 Online Media Monitoring
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
8.5 Others
- 8.5.1 Market Trends
- 8.5.2 Market Forecast

9 Market Breakup by Enterprise Size

9.1 Small and Medium-sized Enterprises
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 Large Enterprises
- 9.2.1 Market Trends
- 9.2.2 Market Forecast

10 Market Breakup by Application

10.1 Customer Experience and PR Management
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
10.2 Real-Time Analytics
- 10.2.1 Market Trends
- 10.2.2 Market Forecast
10.3 Content Management
- 10.3.1 Market Trends
- 10.3.2 Market Forecast
10.4 Digital Marketing and Sales Management
- 10.4.1 Market Trends
- 10.4.2 Market Forecast
10.5 Others
- 10.5.1 Market Trends
- 10.5.2 Market Forecast

11 Market Breakup by Industry

11.1 BFSI
- 11.1.1 Market Trends
- 11.1.2 Market Forecast
11.2 Healthcare
- 11.2.1 Market Trends
- 11.2.2 Market Forecast
11.3 Media and Entertainment
- 11.3.1 Market Trends
- 11.3.2 Market Forecast
11.4 Retail and E-Commerce
- 11.4.1 Market Trends
- 11.4.2 Market Forecast
11.5 IT and Telecommunication
- 11.5.1 Market Trends
- 11.5.2 Market Forecast
11.6 Others
- 11.6.1 Market Trends
- 11.6.2 Market Forecast

12 Market Breakup by Region

12.1 North America
- 12.1.1 United States
  - 12.1.1.1 Market Trends
  - 12.1.1.2 Market Forecast
- 12.1.2 Canada
  - 12.1.2.1 Market Trends
  - 12.1.2.2 Market Forecast
12.2 Asia-Pacific
- 12.2.1 China
  - 12.2.1.1 Market Trends
  - 12.2.1.2 Market Forecast
- 12.2.2 Japan
  - 12.2.2.1 Market Trends
  - 12.2.2.2 Market Forecast
- 12.2.3 India
  - 12.2.3.1 Market Trends
  - 12.2.3.2 Market Forecast
- 12.2.4 South Korea
  - 12.2.4.1 Market Trends
  - 12.2.4.2 Market Forecast
- 12.2.5 Australia
  - 12.2.5.1 Market Trends
  - 12.2.5.2 Market Forecast
- 12.2.6 Indonesia
  - 12.2.6.1 Market Trends
  - 12.2.6.2 Market Forecast
- 12.2.7 Others
  - 12.2.7.1 Market Trends
  - 12.2.7.2 Market Forecast
12.3 Europe
- 12.3.1 Germany
  - 12.3.1.1 Market Trends
  - 12.3.1.2 Market Forecast
- 12.3.2 France
  - 12.3.2.1 Market Trends
  - 12.3.2.2 Market Forecast
- 12.3.3 United Kingdom
  - 12.3.3.1 Market Trends
  - 12.3.3.2 Market Forecast
- 12.3.4 Italy
  - 12.3.4.1 Market Trends
  - 12.3.4.2 Market Forecast
- 12.3.5 Spain
  - 12.3.5.1 Market Trends
  - 12.3.5.2 Market Forecast
- 12.3.6 Russia
  - 12.3.6.1 Market Trends
  - 12.3.6.2 Market Forecast
- 12.3.7 Others
  - 12.3.7.1 Market Trends
  - 12.3.7.2 Market Forecast
12.4 Latin America
- 12.4.1 Brazil
  - 12.4.1.1 Market Trends
  - 12.4.1.2 Market Forecast
- 12.4.2 Mexico
  - 12.4.2.1 Market Trends
  - 12.4.2.2 Market Forecast
- 12.4.3 Others
  - 12.4.3.1 Market Trends
  - 12.4.3.2 Market Forecast
12.5 Middle East and Africa
- 12.5.1 Market Trends
- 12.5.2 Market Breakup by Country
- 12.5.3 Market Forecast

13 SWOT Analysis

13.1 Overview
13.2 Strengths
13.3 Weaknesses
13.4 Opportunities
13.5 Threats

14 Value Chain Analysis

15 Porters Five Forces Analysis

15.1 Overview
15.2 Bargaining Power of Buyers
15.3 Bargaining Power of Suppliers
15.4 Degree of Competition
15.5 Threat of New Entrants
15.6 Threat of Substitutes

16 Price Analysis

17 Competitive Landscape

17.1 Market Structure
17.2 Key Players
17.3 Profiles of Key Players
- 17.3.1 Agility PR Solutions (Innodata Inc.)
  - 17.3.1.1 Company Overview
  - 17.3.1.2 Product Portfolio
- 17.3.2 Brand24 Global Inc.
  - 17.3.2.1 Company Overview
  - 17.3.2.2 Product Portfolio
- 17.3.3 Cision Ltd.
  - 17.3.3.1 Company Overview
  - 17.3.3.2 Product Portfolio
- 17.3.4 Coosto
  - 17.3.4.1 Company Overview
  - 17.3.4.2 Product Portfolio
- 17.3.5 Critical Mention Inc (Onclusive, Inc.)
  - 17.3.5.1 Company Overview
  - 17.3.5.2 Product Portfolio
- 17.3.6 CyberAlert LLC
  - 17.3.6.1 Company Overview
  - 17.3.6.2 Product Portfolio
- 17.3.7 Hootsuite
  - 17.3.7.1 Company Overview
  - 17.3.7.2 Product Portfolio
- 17.3.8 Meltwater (Meltwater Us Holdings Inc.)
  - 17.3.8.1 Company Overview
  - 17.3.8.2 Product Portfolio
  - 17.3.8.3 Financials
- 17.3.9 Oracle Corporation
  - 17.3.9.1 Company Overview
  - 17.3.9.2 Product Portfolio
  - 17.3.9.3 Financials
  - 17.3.9.4 SWOT Analysis
- 17.3.10 SemanticForce Inc.
  - 17.3.10.1 Company Overview
  - 17.3.10.2 Product Portfolio
- 17.3.11 Sprinklr
  - 17.3.11.1 Company Overview
  - 17.3.11.2 Product Portfolio
  - 17.3.11.3 Financials
- 17.3.12 YouScan
  - 17.3.12.1 Company Overview
  - 17.3.12.2 Product Portfolio

メディアモニタリングツールの市場規模、シェア、動向、予測：コンポーネント、展開、タイプ、企業規模、用途、産業、地域別、2025～2033年

Media Monitoring Tools Market Size, Share, Trends and Forecast by Component, Deployment, Type, Enterprise Size, Application, Industry, and Region, 2025-2033

メディアモニタリングツール市場動向：

目次

第1章 序文

第2章 調査範囲と調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界のメディアモニタリングツール市場

第6章 市場内訳：コンポーネント別

第7章 市場内訳：展開別

第8章 市場内訳：タイプ別

第9章 市場内訳：企業規模別

第10章 市場内訳：用途別

第11章 市場内訳：産業別

第12章 市場内訳：地域別

第13章 SWOT分析

第14章 バリューチェーン分析

第15章 ポーターのファイブフォース分析

第16章 価格分析

第17章 競合情勢