メディアモニタリングツールの市場規模：メディアタイプ別、展開モデル別、企業規模別、コンポーネント別、業界別＆予測、2023年～2032年

世界のメディアモニタリングツール市場は2023年から2032年にかけて26.8%のCAGRで成長しています。

メディアのデジタル化により、さまざまなチャネルで膨大なコンテンツが生み出され、それを効果的に追跡・分析する高度なモニタリングツールが必要とされています。ブランドの評判管理と危機コミュニケーションの重要性の高まりが、リアルタイム・モニタリングの需要を後押ししています。さらに、競合情報や市場考察の必要性も、採用を後押ししています。

規制遵守とソーシャルメディアの影響力の増大は、メディアモニタリングツール市場の成長を増幅させる。例えば、2023年10月、MBIEは亡命希望者の大量到着を未然に防ぐためにソーシャルメディアモニタリングツールを採用しました。移民情報部門は、適切な使用管理を実施する前にもかかわらず、強力なウェブスクレイピング・ツールを何度も利用しました。MIとして知られるビジネス・イノベーション・雇用省のインテリジェンス部門は、船で到着する亡命希望者の大集団を特定し阻止するために、ソーシャルメディアをスキャンするコブウェブ・ツールのみを配備していることを明らかにしています。公式情報法（OIA）を通じてアクセスできるようになったMBIEの報告書によると、これらのツールは2022年4月以降、6つの「プロジェクト」に適用されています。

メディアモニタリングツール市場全体は、メディアの種類、コンポーネント、地域に基づいて分類されます。

放送メディアのモニタリング分野は、2023年から2032年にかけて大きな発展を遂げると思われます。テレビやラジオチャンネルの普及に伴い、企業や組織は放送コンテンツを追跡・分析するツールを求めています。これらのツールは、広告キャンペーン、広報活動、放送中のブランド言及の効果に関する貴重な洞察を提供します。放送メディアは依然として重要なコミュニケーション・チャンネルであるため、このセグメントにおけるメディアモニタリングツールの需要は増加の一途をたどっています。

ソフトウェア分野は、2023年から2032年にかけて注目すべきCAGRで成長すると思われます。メディアの情勢がますますデジタル化しているため、企業はオンラインコンテンツ、ソーシャルメディア、ニュースプラットフォームを効果的に監視するための高度なソフトウェアツールを必要としています。これらのソリューションは、リアルタイムの洞察、センチメント分析、ブランド追跡を提供し、企業が情報に基づいた意思決定を行い、オンラインプレゼンスを管理するのに役立ちます。デジタル領域の継続的な成長により、メディアモニタリングツール市場規模に対するソフトウェアベースのセグメントの貢献は、現代のコミュニケーション戦略にとって引き続き重要です。

欧州のメディアモニタリングツール市場は、2023年から2032年にかけて、顕著なCAGRを示すと思われます。同大陸のメディア事情は多様で、厳しい規制や言語の違いもあり、包括的なモニタリング・ソリューションの必要性が高まっています。欧州の企業や組織は、さまざまな言語やプラットフォームにおける言及の追跡、センチメントの分析、ブランド評価のためにメディアモニタリングツールを求めています。デジタル・コミュニケーションが進化し続ける中、このようなツールに対する需要は欧州市場で引き続き高いです。

目次

第1章 調査手法と調査範囲

第2章 エグゼクティブサマリー

第3章 メディアモニタリングツール市場の業界洞察

• COVID-19への影響
• ロシア・ウクライナ戦争の影響
• エコシステム分析
• ベンダー・マトリックス
• 利益率分析
• 技術革新の状況
• 特許分析
• 主要ニュースと取り組み
• 規制状況
• 影響要因
  • 成長促進要因
    • オンラインプレゼンスの重要性の高まり
    • デジタルコンテンツ量の増加
    • 競合情報の必要性
    • データ主導の意思決定へのニーズの高まり
    • PRおよびマーケティングの状況の変化
  • 業界の潜在的リスク＆課題
    • データのプライバシーと倫理
    • 厳しい政府規制
• 成長可能性分析
• ポーターの分析
• PESTEL分析

第4章 競合情勢

• イントロダクション
• 企業市場シェア
• 主要市場プレーヤーの競合分析
  • Brand24
  • Meltwater
  • Cision AB
  • Isentia
  • Oracle Corporation
  • Talkwalker
  • Critical Mention
• 競合のポジショニング・マトリックス
• 戦略展望マトリックス

第5章 メディアモニタリングツール市場推定・予測：メディアタイプ別

• 主要動向：メディアタイプ別
• 放送メディアモニタリング
• 印刷メディアモニタリング
• オンラインメディアモニタリング
• ソーシャルメディアモニタリング

第6章 メディアモニタリングツール市場推定・予測：企業規模別

• 主要動向：企業規模別
• 中小企業
• 大企業

第7章 メディアモニタリングツールの市場推定・予測：展開モデル別

• 主要動向：展開モデル別
• オンプレミス
• クラウド

第8章 メディアモニタリングツール市場推定・予測：コンポーネント別

• 主要動向：コンポーネント別
• ソリューション
• サービス

第9章 メディアモニタリングツール市場推定・予測：業界別

• 主要動向：業界別
• BFSI
• エンターテイメント・メディア
• ヘルスケア
• IT・通信
• 小売・eコマース
• その他

第10章 メディアモニタリングツール市場推定・予測：地域別

• 主要動向：地域別
• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • フランス
  • イタリア
  • スペイン
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • オーストラリア
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • アルゼンチン
• MEA
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦

第11章 企業プロファイル

• Brand24
• Burrelles
• Cision AB
• Critical Mention
• Dow Jones
• Gorkana Group
• Hootsuite
• Isentia
• Kantar Media
• LexisNexis Newsdesk
• MediaRadar
• Meltwater
• Oracle Corporation
• Sprinklr
• Talkwalker

Data Tables

• TABLE 1 Global media monitoring tools market share analysis
• TABLE 2 Sources, by region
• TABLE 3 Media monitoring tools market, 2018 - 2022, (USD Million)
• TABLE 4 Media monitoring tools market, 2023 - 2032, (USD Million)
• TABLE 5 Media monitoring tools TAM, 2023 - 2032
• TABLE 6 Media monitoring tools market, by media type, 2018 - 2022, (USD Million)
• TABLE 7 Media monitoring tools market, by media type, 2023 - 2032, (USD Million)
• TABLE 8 Media monitoring tools market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 9 Media monitoring tools market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 10 Media monitoring tools market, by component, 2018 - 2022, (USD Million)
• TABLE 11 Media monitoring tools market, by component, 2023 - 2032, (USD Million)
• TABLE 12 Media monitoring tools market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 13 Media monitoring tools market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 14 media monitoring tools market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 15 media monitoring tools market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 16 COVID-19 impact on North America media monitoring tools market
• TABLE 17 COVID-19 impact on Europe media monitoring tools market
• TABLE 18 COVID-19 impact on Asia Pacific media monitoring tools market
• TABLE 19 COVID-19 impact on Latin America media monitoring tools market
• TABLE 20 COVID-19 impact on MEA media monitoring tools market
• TABLE 21 Vendor matrix
• TABLE 22 Patent analysis
• TABLE 23 Industry impact forces
• TABLE 24 Company market share, 2022
• TABLE 25 Competitive analysis of major market players, 2022
• TABLE 26 Print media monitoring market, 2018 - 2022 (USD Million)
• TABLE 27 Print media monitoring market, 2023 - 2032 (USD Million)
• TABLE 28 Broadcast media monitoring market, 2018 - 2022 (USD Million)
• TABLE 29 Broadcast media monitoring market, 2023 - 2032 (USD Million)
• TABLE 30 Online media monitoring market, 2018 - 2022 (USD Million)
• TABLE 31 Online media monitoring market, 2023 - 2032 (USD Million)
• TABLE 32 Social media monitoring market, 2018 - 2022 (USD Million)
• TABLE 33 Social media monitoring market, 2023 - 2032 (USD Million)
• TABLE 34 SMEs market, 2018 - 2022 (USD Million)
• TABLE 35 SMEs market, 2023 - 2032 (USD Million)
• TABLE 36 Large enterprises market, 2018 - 2022 (USD Million)
• TABLE 37 Large enterprises market, 2023 - 2032 (USD Million)
• TABLE 38 Cloud market, 2018 - 2022 (USD Million)
• TABLE 39 Cloud market, 2023 - 2032 (USD Million)
• TABLE 40 On-premises market, 2018 - 2022 (USD Million)
• TABLE 41 On-premises market, 2023 - 2032 (USD Million)
• TABLE 42 Software market, 2018 - 2022 (USD Million)
• TABLE 43 Software market, 2023 - 2032 (USD Million)
• TABLE 44 Service market, 2018 - 2022 (USD Million)
• TABLE 45 Service market, 2023 - 2032 (USD Million)
• TABLE 46 BFSI market, 2018 - 2022 (USD Million)
• TABLE 47 BFSI market, 2023 - 2032 (USD Million)
• TABLE 48 Entertainment and media market, 2018 - 2022 (USD Million)
• TABLE 49 Entertainment and media market, 2023 - 2032 (USD Million)
• TABLE 50 Healthcare market, 2018 - 2022 (USD Million)
• TABLE 51 Healthcare market, 2023 - 2032 (USD Million)
• TABLE 52 IT & telecom market, 2018 - 2022 (USD Million)
• TABLE 53 IT & telecom market, 2023 - 2032 (USD Million)
• TABLE 54 Retail & e-commerce market, 2018 - 2022 (USD Million)
• TABLE 55 Retail & e-commerce market, 2023 - 2032 (USD Million)
• TABLE 56 Others market, 2018 - 2022 (USD Million)
• TABLE 57 Others market, 2023 - 2032 (USD Million)
• TABLE 58 North America media monitoring tools market, 2018 - 2022 (USD Million)
• TABLE 59 North America media monitoring tools market, 2023 - 2032 (USD Million)
• TABLE 60 North America media monitoring tools market, by media type, 2018 - 2022 (USD Million)
• TABLE 61 North America media monitoring tools market, by media type, 2023 - 2032, (USD Million)
• TABLE 62 North America media monitoring tools market, by enterprise size, 2018 - 2022 (USD Million)
• TABLE 63 North America media monitoring tools market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 64 North America media monitoring tools market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 65 North America media monitoring tools market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 66 North America media monitoring tools market, by component, 2018 - 2022, (USD Million)
• TABLE 67 North America media monitoring tools market, by component, 2023 - 2032, (USD Million)
• TABLE 68 North America media monitoring tools market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 69 North America media monitoring tools market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 70 U.S. media monitoring tools market, 2018 - 2022 (USD Million)
• TABLE 71 U.S. media monitoring tools market, 2023 - 2032 (USD Million)
• TABLE 72 U.S. media monitoring tools market, by media type, 2018 - 2022 (USD Million)
• TABLE 73 U.S. media monitoring tools market, by media type, 2023 - 2032, (USD Million)
• TABLE 74 U.S. media monitoring tools market, by enterprise size, 2018 - 2022 (USD Million)
• TABLE 75 U.S. media monitoring tools market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 76 U.S. media monitoring tools market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 77 U.S. media monitoring tools market, by component, 2018 - 2022, (USD Million)
• TABLE 78 U.S. media monitoring tools market, by component, 2023 - 2032, (USD Million)
• TABLE 79 U.S. media monitoring tools market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 80 U.S. media monitoring tools market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 81 U.S. media monitoring tools market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 82 Canada media monitoring tools market, 2018 - 2022 (USD Million)
• TABLE 83 Canada media monitoring tools market, 2023 - 2032 (USD Million)
• TABLE 84 Canada media monitoring tools market, by media type, 2018 - 2022 (USD Million)
• TABLE 85 Canada media monitoring tools market, by media type, 2023 - 2032, (USD Million)
• TABLE 86 Canada media monitoring tools market, by enterprise size, 2018 - 2022 (USD Million)
• TABLE 87 Canada media monitoring tools market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 88 Canada media monitoring tools market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 89 Canada media monitoring tools market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 90 Canada media monitoring tools market, by component, 2018 - 2022 (USD Million)
• TABLE 91 Canada media monitoring tools market, by component, 2023 - 2032, (USD Million)
• TABLE 92 Canada media monitoring tools market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 93 Canada media monitoring tools market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 94 Europe media monitoring tools market, 2018 - 2022 (USD Million)
• TABLE 95 Europe media monitoring tools market, 2023 - 2032 (USD Million)
• TABLE 96 Europe media monitoring tools market, by media type, 2018 - 2022 (USD Million)
• TABLE 97 Europe media monitoring tools market, by media type, 2023 - 2032, (USD Million)
• TABLE 98 Europe media monitoring tools market, by enterprise size, 2018 - 2022 (USD Million)
• TABLE 99 Europe media monitoring tools market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 100 Europe media monitoring tools market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 101 Europe media monitoring tools market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 102 Europe media monitoring tools market, by component, 2018 - 2022 (USD Million)
• TABLE 103 Europe media monitoring tools market, by component, 2023 - 2032, (USD Million)
• TABLE 104 Europe media monitoring tools market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 105 Europe media monitoring tools market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 106 UK media monitoring tools market, 2018 - 2022 (USD Million)
• TABLE 107 UK media monitoring tools market, 2023 - 2032 (USD Million)
• TABLE 108 UK media monitoring tools market, by media type, 2018 - 2022 (USD Million)
• TABLE 109 UK media monitoring tools market, by media type, 2023 - 2032, (USD Million)
• TABLE 110 UK media monitoring tools market, by enterprise size, 2018 - 2022 (USD Million)
• TABLE 111 UK media monitoring tools market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 112 UK media monitoring tools market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 113 UK media monitoring tools market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 114 UK media monitoring tools market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 115 UK media monitoring tools market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 116 UK media monitoring tools market, by component, 2018 - 2022 (USD Million)
• TABLE 117 UK media monitoring tools market, by component, 2023 - 2032, (USD Million)
• TABLE 118 Germany media monitoring tools market, 2018 - 2022 (USD Million)
• TABLE 119 Germany media monitoring tools market, 2023 - 2032 (USD Million)
• TABLE 120 Germany media monitoring tools market, by media type, 2018 - 2022 (USD Million)
• TABLE 121 Germany media monitoring tools market, by media type, 2023 - 2032, (USD Million)
• TABLE 122 Germany media monitoring tools market, by enterprise size, 2018 - 2022 (USD Million)
• TABLE 123 Germany media monitoring tools market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 124 Germany media monitoring tools market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 125 Germany media monitoring tools market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 126 Germany media monitoring tools market, by component, 2018 - 2022 (USD Million)
• TABLE 127 Germany media monitoring tools market, by component, 2023 - 2032, (USD Million)
• TABLE 128 Germany media monitoring tools market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 129 Germany media monitoring tools market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 130 France media monitoring tools market, 2018 - 2022 (USD Million)
• TABLE 131 France media monitoring tools market, 2023 - 2032 (USD Million)
• TABLE 132 France media monitoring tools market, by media type, 2018 - 2022 (USD Million)
• TABLE 133 France media monitoring tools market, by media type, 2023 - 2032, (USD Million)
• TABLE 134 France media monitoring tools market, by enterprise size, 2018 - 2022 (USD Million)
• TABLE 135 France media monitoring tools market, by enterprise size 2023 - 2032, (USD Million)
• TABLE 136 France media monitoring tools market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 137 France media monitoring tools market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 138 France media monitoring tools market, by component, 2018 - 2022 (USD Million)
• TABLE 139 France media monitoring tools market, by component, 2023 - 2032, (USD Million)
• TABLE 140 France media monitoring tools market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 141 France media monitoring tools market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 142 Italy media monitoring tools market, 2018 - 2022 (USD Million)
• TABLE 143 Italy media monitoring tools market, 2023 - 2032 (USD Million)
• TABLE 144 Italy media monitoring tools market, by media type, 2018 - 2022 (USD Million)
• TABLE 145 Italy media monitoring tools market, by media type, 2023 - 2032, (USD Million)
• TABLE 146 Italy media monitoring tools market, by enterprise size, 2018 - 2022 (USD Million)
• TABLE 147 Italy media monitoring tools market, by enterprise size 2023 - 2032, (USD Million)
• TABLE 148 Italy media monitoring tools market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 149 Italy media monitoring tools market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 150 Italy media monitoring tools market, by component, 2018 - 2022 (USD Million)
• TABLE 151 Italy media monitoring tools market, by component, 2023 - 2032, (USD Million)
• TABLE 152 Italy media monitoring tools market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 153 Italy media monitoring tools market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 154 Spain media monitoring tools market, 2018 - 2022 (USD Million)
• TABLE 155 Spain media monitoring tools market, 2023 - 2032 (USD Million)
• TABLE 156 Spain media monitoring tools market, by media type, 2018 - 2022 (USD Million)
• TABLE 157 Spain media monitoring tools market, by media type, 2023 - 2032, (USD Million)
• TABLE 158 Spain media monitoring tools market, by enterprise size, 2018 - 2022 (USD Million)
• TABLE 159 Spain media monitoring tools market, by enterprise size 2023 - 2032, (USD Million)
• TABLE 160 Spain media monitoring tools market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 161 Spain media monitoring tools market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 162 Spain media monitoring tools market, by component, 2018 - 2022 (USD Million)
• TABLE 163 Spain media monitoring tools market, by component, 2023 - 2032, (USD Million)
• TABLE 164 Spain media monitoring tools market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 165 Spain media monitoring tools market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 166 Asia Pacific media monitoring tools market, 2018 - 2022 (USD Million)
• TABLE 167 Asia Pacific media monitoring tools market, 2023 - 2032 (USD Million)
• TABLE 168 Asia Pacific media monitoring tools market, by media type, 2018 - 2022 (USD Million)
• TABLE 169 Asia Pacific media monitoring tools market, by media type, 2023 - 2032, (USD Million)
• TABLE 170 Asia Pacific media monitoring tools market, by enterprise size, 2018 - 2022 (USD Million)
• TABLE 171 Asia Pacific media monitoring tools market, by enterprise size 2023 - 2032, (USD Million)
• TABLE 172 Asia Pacific media monitoring tools market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 173 Asia Pacific media monitoring tools market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 174 Asia Pacific media monitoring tools market, by component, 2018 - 2022 (USD Million)
• TABLE 175 Asia Pacific media monitoring tools market, by component, 2023 - 2032, (USD Million)
• TABLE 176 Asia Pacific media monitoring tools market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 177 Asia Pacific media monitoring tools market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 178 China media monitoring tools market, 2018 - 2022 (USD Million)
• TABLE 179 China media monitoring tools market, 2023 - 2032 (USD Million)
• TABLE 180 China media monitoring tools market, by media type, 2018 - 2022 (USD Million)
• TABLE 181 China media monitoring tools market, by media type, 2023 - 2032, (USD Million)
• TABLE 182 China media monitoring tools market, by enterprise size, 2018 - 2022 (USD Million)
• TABLE 183 China media monitoring tools market, by enterprise size 2023 - 2032, (USD Million)
• TABLE 184 China media monitoring tools market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 185 China media monitoring tools market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 186 China media monitoring tools market, by component, 2018 - 2022 (USD Million)
• TABLE 187 China media monitoring tools market, by component, 2023 - 2032, (USD Million)
• TABLE 188 China media monitoring tools market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 189 China media monitoring tools market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 190 Japan media monitoring tools market, 2018 - 2022 (USD Million)
• TABLE 191 Japan media monitoring tools market, 2023 - 2032 (USD Million)
• TABLE 192 Japan media monitoring tools market, by media type, 2018 - 2022 (USD Million)
• TABLE 193 Japan media monitoring tools market, by media type, 2023 - 2032, (USD Million)
• TABLE 194 Japan media monitoring tools market, by enterprise size, 2018 - 2022 (USD Million)
• TABLE 195 Japan media monitoring tools market, by enterprise size 2023 - 2032, (USD Million)
• TABLE 196 Japan media monitoring tools market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 197 Japan media monitoring tools market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 198 Japan media monitoring tools market, by component, 2018 - 2022 (USD Million)
• TABLE 199 Japan media monitoring tools market, by component, 2023 - 2032, (USD Million)
• TABLE 200 Japan media monitoring tools market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 201 Japan media monitoring tools market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 202 India media monitoring tools market, 2018 - 2022 (USD Million)
• TABLE 203 India media monitoring tools market, 2023 - 2032 (USD Million)
• TABLE 204 India media monitoring tools market, by media type, 2018 - 2022 (USD Million)
• TABLE 205 India media monitoring tools market, by media type, 2023 - 2032, (USD Million)
• TABLE 206 India media monitoring tools market, by enterprise size, 2018 - 2022 (USD Million)
• TABLE 207 India media monitoring tools market, by enterprise size 2023 - 2032, (USD Million)
• TABLE 208 India media monitoring tools market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 209 India media monitoring tools market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 210 India media monitoring tools market, by component, 2018 - 2022 (USD Million)
• TABLE 211 India media monitoring tools market, by component, 2023 - 2032, (USD Million)
• TABLE 212 India media monitoring tools market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 213 India media monitoring tools market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 214 South Korea media monitoring tools market, 2018 - 2022 (USD Million)
• TABLE 215 South Korea media monitoring tools market, 2023 - 2032 (USD Million)
• TABLE 216 South Korea media monitoring tools market, by media type, 2018 - 2022 (USD Million)
• TABLE 217 South Korea media monitoring tools market, by media type, 2023 - 2032, (USD Million)
• TABLE 218 South Korea media monitoring tools market, by enterprise size, 2018 - 2022 (USD Million)
• TABLE 219 South Korea media monitoring tools market, by enterprise size 2023 - 2032, (USD Million)
• TABLE 220 South Korea media monitoring tools market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 221 South Korea media monitoring tools market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 222 South Korea media monitoring tools market, by component, 2018 - 2022 (USD Million)
• TABLE 223 South Korea media monitoring tools market, by component, 2023 - 2032, (USD Million)
• TABLE 224 South Korea media monitoring tools market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 225 South Korea media monitoring tools market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 226 Australia media monitoring tools market, 2018 - 2022 (USD Million)
• TABLE 227 Australia media monitoring tools market, 2023 - 2032 (USD Million)
• TABLE 228 Australia media monitoring tools market, by media type, 2018 - 2022 (USD Million)
• TABLE 229 Australia media monitoring tools market, by media type, 2023 - 2032, (USD Million)
• TABLE 230 Australia media monitoring tools market, by enterprise size, 2018 - 2022 (USD Million)
• TABLE 231 Australia media monitoring tools market, by enterprise size 2023 - 2032, (USD Million)
• TABLE 232 Australia media monitoring tools market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 233 Australia media monitoring tools market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 234 Australia media monitoring tools market, by component, 2018 - 2022 (USD Million)
• TABLE 235 Australia media monitoring tools market, by component, 2023 - 2032, (USD Million)
• TABLE 236 Australia media monitoring tools market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 237 Australia media monitoring tools market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 238 Latin America media monitoring tools market, 2018 - 2022 (USD Million)
• TABLE 239 Latin America media monitoring tools market, 2023 - 2032 (USD Million)
• TABLE 240 Latin America media monitoring tools market, by media type, 2018 - 2022 (USD Million)
• TABLE 241 Latin America media monitoring tools market, by media type, 2023 - 2032, (USD Million)
• TABLE 242 Latin America media monitoring tools market, by enterprise size, 2018 - 2022 (USD Million)
• TABLE 243 Latin America media monitoring tools market, by enterprise size 2023 - 2032, (USD Million)
• TABLE 244 Latin America media monitoring tools market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 245 Latin America media monitoring tools market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 246 Latin America media monitoring tools market, by component, 2018 - 2022 (USD Million)
• TABLE 247 Latin America media monitoring tools market, by component, 2023 - 2032, (USD Million)
• TABLE 248 Latin America media monitoring tools market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 249 Latin America media monitoring tools market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 250 Brazil media monitoring tools market, 2018 - 2022 (USD Million)
• TABLE 251 Brazil media monitoring tools market, 2023 - 2032 (USD Million)
• TABLE 252 Brazil media monitoring tools market, by media type, 2018 - 2022 (USD Million)
• TABLE 253 Brazil media monitoring tools market, by media type, 2023 - 2032, (USD Million)
• TABLE 254 Brazil media monitoring tools market, by enterprise size, 2018 - 2022 (USD Million)
• TABLE 255 Brazil media monitoring tools market, by enterprise size 2023 - 2032, (USD Million)
• TABLE 256 Brazil media monitoring tools market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 257 Brazil media monitoring tools market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 258 Brazil media monitoring tools market, by component, 2018 - 2022 (USD Million)
• TABLE 259 Brazil media monitoring tools market, by component, 2023 - 2032, (USD Million)
• TABLE 260 Brazil media monitoring tools market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 261 Brazil media monitoring tools market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 262 Mexico media monitoring tools market, 2018 - 2022 (USD Million)
• TABLE 263 Mexico media monitoring tools market, 2023 - 2032 (USD Million)
• TABLE 264 Mexico media monitoring tools market, by media type, 2018 - 2022 (USD Million)
• TABLE 265 Mexico media monitoring tools market, by media type, 2023 - 2032, (USD Million)
• TABLE 266 Mexico media monitoring tools market, by enterprise size, 2018 - 2022 (USD Million)
• TABLE 267 Mexico media monitoring tools market, by enterprise size 2023 - 2032, (USD Million)
• TABLE 268 Mexico media monitoring tools market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 269 Mexico media monitoring tools market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 270 Mexico media monitoring tools market, by component, 2018 - 2022 (USD Million)
• TABLE 271 Mexico media monitoring tools market, by component, 2023 - 2032, (USD Million)
• TABLE 272 Mexico media monitoring tools market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 273 Mexico media monitoring tools market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 274 Argentina media monitoring tools market, 2018 - 2022 (USD Million)
• TABLE 275 Argentina media monitoring tools market, 2023 - 2032 (USD Million)
• TABLE 276 Argentina media monitoring tools market, by media type, 2018 - 2022 (USD Million)
• TABLE 277 Argentina media monitoring tools market, by media type, 2023 - 2032, (USD Million)
• TABLE 278 Argentina media monitoring tools market, by enterprise size, 2018 - 2022 (USD Million)
• TABLE 279 Argentina media monitoring tools market, by enterprise size 2023 - 2032, (USD Million)
• TABLE 280 Argentina media monitoring tools market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 281 Argentina media monitoring tools market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 282 Argentina media monitoring tools market, by component, 2018 - 2022 (USD Million)
• TABLE 283 Argentina media monitoring tools market, by component, 2023 - 2032, (USD Million)
• TABLE 284 Argentina media monitoring tools market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 285 Argentina media monitoring tools market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 286 MEA media monitoring tools market, 2018 - 2022 (USD Million)
• TABLE 287 MEA media monitoring tools market, 2023 - 2032 (USD Million)
• TABLE 288 MEA media monitoring tools market, by media type, 2018 - 2022 (USD Million)
• TABLE 289 MEA media monitoring tools market, by media type, 2023 - 2032, (USD Million)
• TABLE 290 MEA media monitoring tools market, by enterprise size, 2018 - 2022 (USD Million)
• TABLE 291 MEA media monitoring tools market, by enterprise size 2023 - 2032, (USD Million)
• TABLE 292 MEA media monitoring tools market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 293 MEA media monitoring tools market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 294 MEA media monitoring tools market, by component, 2018 - 2022 (USD Million)
• TABLE 295 MEA media monitoring tools market, by component, 2023 - 2032, (USD Million)
• TABLE 296 MEA media monitoring tools market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 297 MEA media monitoring tools market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 298 Saudi Arabia media monitoring tools market, 2018 - 2022 (USD Million)
• TABLE 299 Saudi Arabia media monitoring tools market, 2023 - 2032 (USD Million)
• TABLE 300 Saudi Arabia media monitoring tools market, by media type, 2018 - 2022 (USD Million)
• TABLE 301 Saudi Arabia media monitoring tools market, by media type, 2023 - 2032, (USD Million)
• TABLE 302 Saudi Arabia media monitoring tools market, by enterprise size, 2018 - 2022 (USD Million)
• TABLE 303 Saudi Arabia media monitoring tools market, by enterprise size 2023 - 2032, (USD Million)
• TABLE 304 Saudi Arabia media monitoring tools market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 305 Saudi Arabia media monitoring tools market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 306 Saudi Arabia media monitoring tools market, by component, 2018 - 2022 (USD Million)
• TABLE 307 Saudi Arabia media monitoring tools market, by component, 2023 - 2032, (USD Million)
• TABLE 308 Saudi Arabia media monitoring tools market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 309 Saudi Arabia media monitoring tools market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 310 UAE media monitoring tools market, 2018 - 2022 (USD Million)
• TABLE 311 UAE media monitoring tools market, 2023 - 2032 (USD Million)
• TABLE 312 UAE media monitoring tools market, by media type, 2018 - 2022 (USD Million)
• TABLE 313 UAE media monitoring tools market, by media type, 2023 - 2032, (USD Million)
• TABLE 314 UAE media monitoring tools market, by enterprise size, 2018 - 2022 (USD Million)
• TABLE 315 UAE media monitoring tools market, by enterprise size 2023 - 2032, (USD Million)
• TABLE 316 UAE media monitoring tools market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 317 UAE media monitoring tools market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 318 UAE media monitoring tools market, by component, 2018 - 2022 (USD Million)
• TABLE 319 UAE media monitoring tools market, by component, 2023 - 2032, (USD Million)
• TABLE 320 UAE media monitoring tools market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 321 UAE media monitoring tools market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 322 South Africa media monitoring tools market, 2018 - 2022 (USD Million)
• TABLE 323 South Africa media monitoring tools market, 2023 - 2032 (USD Million)
• TABLE 324 South Africa media monitoring tools market, by media type, 2018 - 2022 (USD Million)
• TABLE 325 South Africa media monitoring tools market, by media type, 2023 - 2032, (USD Million)
• TABLE 326 South Africa media monitoring tools market, by enterprise size, 2018 - 2022 (USD Million)
• TABLE 327 South Africa media monitoring tools market, by enterprise size 2023 - 2032, (USD Million)
• TABLE 328 South Africa media monitoring tools market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 329 South Africa media monitoring tools market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 330 South Africa media monitoring tools market, by component, 2018 - 2022 (USD Million)
• TABLE 331 South Africa media monitoring tools market, by component, 2023 - 2032, (USD Million)
• TABLE 332 South Africa media monitoring tools market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 333 South Africa media monitoring tools market, by industry vertical, 2023 - 2032, (USD Million)

Charts & Figures

• FIG 1 GMI's report coverage in the global media monitoring tools market size
• FIG 2 Industry segmentation
• FIG 3 Forecast calculation.
• FIG 4 Profile break-up of primary respondents
• FIG 5 Media monitoring tools market 360 degree synopsis, 2018 - 2032
• FIG 6 Media monitoring tools industry ecosystem analysis
• FIG 7 Profit margin analysis
• FIG 8 Growth potential analysis
• FIG 9 Porter's analysis
• FIG 10 PESTEL analysis
• FIG 11 Competitive analysis of major market players, 2022
• FIG 12 Competitive positioning matrix
• FIG 13 Strategic outlook matrix
• FIG 14 Media monitoring tools market, by media type 2022 & 2032
• FIG 15 Media monitoring tools market, by enterprise size2022 & 2032
• FIG 16 Media monitoring tools market, by deployment model 2022 & 2032
• FIG 17 Media monitoring tools market, by component 2022 & 2032
• FIG 18 Media monitoring tools market, by industry vertical 2022 & 2032
• FIG 19 SWOT Analysis Brand24
• FIG 20 SWOT Analysis Burrelles
• FIG 21 SWOT Analysis Cision AB
• FIG 22 SWOT Analysis Critical Mention
• FIG 23 SWOT Analysis Dow Jones
• FIG 24 SWOT Analysis Gorkana Group
• FIG 25 SWOT Analysis Hootsuite
• FIG 26 SWOT Analysis Isentia
• FIG 27 SWOT Analysis Kantar Media
• FIG 28 SWOT Analysis LexisNexis Newsdesk
• FIG 29 SWOT Analysis MediaRadar
• FIG 30 SWOT Analysis Meltwater
• FIG 31 SWOT Analysis Oracle Corporation
• FIG 32 SWOT Analysis Sprinklr
• FIG 33 SWOT Analysis Talkwalker

Global Media Monitoring Tools Market will witness 26.8% CAGR between 2023 and 2032. The digital transformation of the media landscape has created vast content across various channels, necessitating advanced monitoring tools to track and analyze it effectively. The rising importance of brand reputation management and crisis communication drives the demand for real-time monitoring. Furthermore, the need for competitive intelligence and market insights propels adoption.

Regulatory compliance and the growing influence of social media amplify the media monitoring tools market growth. For instance, in October 2023, MBIE employed social media monitoring tools to preempt mass arrivals of asylum-seekers. The immigration intelligence unit utilized powerful web-scraping tools multiple times, even before implementing proper usage controls. The Ministry of Business, Innovation, and Employment's Intelligence unit, known as MI, clarifies that it solely deploys the Cobwebs tools for scanning social media to identify and deter large groups of asylum-seekers arriving by boat. According to MBIE reports made accessible through the Official Information Act (OIA), these tools have been applied in six "projects" since April 2022.

The overall Media Monitoring Tools Market is classified based on media type, component, and region.

The broadcast media monitoring segment will undergo significant development from 2023 to 2032. With the proliferation of television and radio channels, businesses and organizations seek tools to track and analyze broadcast content. These tools provide valuable insights into the effectiveness of advertising campaigns, public relations efforts, and brand mentions on air. As broadcast media remains a vital communication channel, the media monitoring tools demand in this segment continues to rise.

The software segment will register a noteworthy CAGR from 2023 to 2032. As media landscapes become increasingly digital, organizations require advanced software tools to monitor online content, social media, and news platforms effectively. These solutions offer real-time insights, sentiment analysis, and brand tracking, helping businesses make informed decisions and manage their online presence. With the digital sphere's continued growth, software-based segments' contribution to the media monitoring tools market size remains crucial for modern communication strategies.

Europe media monitoring tools market will showcase an appreciable CAGR from 2023 to 2032. The continent's diverse media landscape, in line with strict regulations and language variations, drives the need for comprehensive monitoring solutions. Businesses and organizations in Europe seek media monitoring tools to track mentions, analyze sentiment, and assess brand reputation across various languages and platforms. As digital communication continues to evolve, the demand for such tools remains strong in the European market.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data Sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Media monitoring tools market 360 degree synopsis, 2018 - 2032
• 2.2 Business trends
  • 2.2.1 Total Addressable Market (TAM), 2023-2032
• 2.3 Regional trends
• 2.4 Media Type trends
• 2.5 Enterprise size trends
• 2.6 Deployment model trends
• 2.7 Component trends
• 2.8 Industry vertical trends

Chapter 3 Media Monitoring Tools Market Industry Insights

• 3.1 Impact on COVID-19
• 3.2 Russia- Ukraine war impact
• 3.3 Industry ecosystem analysis
• 3.4 Vendor matrix
• 3.5 Profit margin analysis
• 3.6 Technology innovation landscape
• 3.7 Patent analysis
• 3.8 Key news and initiatives
• 3.9 Regulatory landscape
• 3.10 Impact forces
  • 3.10.1 Growth drivers
    • 3.10.1.1 Rising importance of online presence
    • 3.10.1.2 Growing volume of digital content
    • 3.10.1.3 Need for competitive intelligence
    • 3.10.1.4 Increasing need for data-driven decision-making
    • 3.10.1.5 Evolving PR and marketing landscape
  • 3.10.2 Industry pitfalls & challenges
    • 3.10.2.1 Data privacy and ethics
    • 3.10.2.2 Stringent government regulations
• 3.11 Growth potential analysis
• 3.12 Porter's analysis
• 3.13 PESTEL analysis

Chapter 4 Competitive Landscape, 2022

• 4.1 Introduction
• 4.2 Company market share, 2022
• 4.3 Competitive analysis of major market players, 2022
  • 4.3.1 Brand24
  • 4.3.2 Meltwater
  • 4.3.3 Cision AB
  • 4.3.4 Isentia
  • 4.3.5 Oracle Corporation
  • 4.3.6 Talkwalker
  • 4.3.7 Critical Mention
• 4.4 Competitive positioning matrix, 2022
• 4.5 Strategic outlook matrix, 2022

Chapter 5 Media Monitoring Tools Market Estimates & Forecast, by Media Type (Revenue)

• 5.1 Key trends, by media type
• 5.2 Broadcast Media Monitoring
• 5.3 Print Media Monitoring
• 5.4 Online Media Monitoring
• 5.5 Social Media Monitoring

Chapter 6 Media Monitoring Tools Market Estimates & Forecast, by Enterprise size (Revenue)

• 6.1 Key trends, by enterprise size
• 6.2 SMEs
• 6.3 Large enterprises

Chapter 7 Media Monitoring Tools Market Estimates & Forecast, By Deployment Model (Revenue)

• 7.1 Key trends, by deployment model
• 7.2 On-premises
• 7.3 Cloud

Chapter 8 Media Monitoring Tools Market Estimates & Forecast, By Component (Revenue)

• 8.1 Key trends, by component
• 8.2 Solution
• 8.3 Service

Chapter 9 Media Monitoring Tools Market Estimates & Forecast, By Industry Vertical (Revenue)

• 9.1 Key trends, by industry vertical
• 9.2 BFSI
• 9.3 Entertainment and media
• 9.4 Healthcare
• 9.5 IT & Telecom
• 9.6 Retail & E-Commerce
• 9.7 Others

Chapter 10 Media Monitoring Tools Market Estimates & Forecast, By Region

• 10.1 Key trends, by region
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Argentina
• 10.6 MEA
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 UAE

Chapter 11 Company Profiles

• 11.1 Brand24
• 11.2 Burrelles
• 11.3 Cision AB
• 11.4 Critical Mention
• 11.5 Dow Jones
• 11.6 Gorkana Group
• 11.7 Hootsuite
• 11.8 Isentia
• 11.9 Kantar Media
• 11.10 LexisNexis Newsdesk
• 11.11 MediaRadar
• 11.12 Meltwater
• 11.13 Oracle Corporation
• 11.14 Sprinklr
• 11.15 Talkwalker