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市場調査レポート
商品コード
1276308
従業員エンゲージメントソフトウェアの世界市場規模、シェア、産業動向分析レポート:業種別、企業規模別(大企業、中小企業)、展開タイプ別、機能別、地域別展望・予測、2023~2029年Global Employee Engagement Software Market Size, Share & Industry Trends Analysis Report By Vertical, By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By Deployment Type, By Function, By Regional Outlook and Forecast, 2023 - 2029 |
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従業員エンゲージメントソフトウェアの世界市場規模、シェア、産業動向分析レポート:業種別、企業規模別(大企業、中小企業)、展開タイプ別、機能別、地域別展望・予測、2023~2029年 |
出版日: 2023年04月28日
発行: KBV Research
ページ情報: 英文 284 Pages
納期: 即納可能
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従業員エンゲージメントソフトウェア市場規模は、2029年までに26億米ドルに達し、予測期間中に17.7%のCAGRで市場成長すると予測されています。
企業は、従業員エンゲージメントツールの助けを借りて、従業員と組織の体験を改善し、従業員エンゲージメントを向上させることができます。人事部門は、従業員エンゲージメントのためのプラットフォームを頻繁に選択し、人事の指示の下、マネージャー、IT、C-suite、およびその他の組織メンバーによってそれらを配置します。企業とメンバーの間の信頼、誠実さ、相互のコミットメント、コミュニケーションは、従業員エンゲージメントの基礎となるものです。組織と個人のパフォーマンス、生産性、幸福感を高めることは、ビジネスの成功の可能性を高める戦略です。
現在では、あらゆるビジネスがデータ駆動型になっており、特に従業員エンゲージメントに関しては、データ駆動型になっています。エンゲージメントツールのダイナミックなダッシュボードは、支援が必要なビジネスエリアを即座に特定し、優れた仕事をする部門や地域を紹介します。リーダーは、従業員への取り組みを開始した後のエンゲージメントの変化をモニターし、必要に応じて調整することができます。公開会社と商業会社の両方において、日常業務のデジタル化が進んでいることが、市場の拡大を後押ししています。
COVID-19の影響分析
COVID-19のパンデミックは、世界中の人々の生活、生計、経済に影響を与えました。労働環境のかなりの変化は、従業員の経験を完全に破壊しました。従業員エンゲージメントは、2020年のパンデミックの心配によって、まずマイナスの影響を受けました。それにもかかわらず、企業は世界中の政府の戦略的な政策に対応して、最先端の機器を使用したリモートワークや在宅勤務の政策を開始しました。パンデミックによって洗練されたチーム管理とコミュニケーションソリューションへの要求が高まったため、従業員エンゲージメントソフトウェアのニーズが高まっています。
市場の成長要因
従業員エンゲージメントソフトウェアにおけるAIなどの革新的技術の利用
人工知能(AI)や機械学習(ML)の利用が進んでいるため、従業員との接触が容易になりつつあります。AIやMLは、組織全体のパフォーマンスをリアルタイムで監視し、労働者に24時間365日のサポートを提供し、学習と開発の成果を最適化することで、現場や遠隔地の従業員エンゲージメントを強化する機能を備えています。単調な雑務の自動化、個別学習・開発体験の提供、企業の多様な採用戦略の強化による偏見の除去に加え、AIやML技術の採用が進むことで、パフォーマンスデータからのインサイトの抽出が容易になります。
従業員エンゲージメントソフトウェアの様々なメリットを提供し、普及が進む
従業員は、デジタルワークプレイスで業務を容易にするツールを利用することができます。また、効果的なコラボレーションと相互作用の強化に重点が置かれており、従業員の生産性向上を支援します。洗練されたプログラムにより、行動分析が行われ、スタッフの定着に役立ちます。従業員エンゲージメントのためのソフトウェアソリューションは、生産性を高め、セキュリティを維持するために、従業員の全体的なパフォーマンスを追跡するなど、多くの特徴を持っています。キーストローク・ロギングの監視、スマートルールとアラート、ライブビュー、アクセス会話、ファイル転送の追跡に加え、このような重要な追加機能により、その採用率は向上しています。従業員管理ソフトウェアに関連するこれらの要因は、市場の成長を加速させるでしょう。
市場抑制要因
不適切なフィードバックによる時間のかかる作業
エンゲージメントソフトウェアは、組織の従業員エンゲージメント率を分析するために、継続的なフィードバックとデータを必要とします。しかし、アンケートの回答、フィードバックの提供、リアルタイムの会話は、従業員専用の労働時間を消費する可能性があります。余分な責任を負うことになり、燃え尽き症候群や組織への不満が生じるかもしれません。多くの従業員エンゲージメント調査は、従業員の関与を明らかにするフィードバックを提供しますが、企業が積極的な姿勢を取るのに役立つような情報は提供しません。そのため、従業員エンゲージメントソフトウェア市場の成長を阻害しています。
展開の展望
従業員エンゲージメントソフトウェア市場は、展開によって、クラウド型とオンプレミス型に分類されます。オンプレミスセグメントは、2022年に従業員エンゲージメントソフトウェア市場を独占し、最大の収益シェアを獲得しました。これは、オンプレミスの展開を使用することで、企業に提供されるソフトウェアの完全な制御が可能になるためです。これにより、管理者は組織や業務の要件に応じて従業員データを利用することができます。同様に、情報、リソース、その他のツールへの迅速なアクセスは、従業員のエンゲージメントレベルをさらに向上させ、それによってこのセグメントにさらなる成長機会を提供します。
企業別の展望
従業員エンゲージメントソフトウェア市場は、企業別に大企業と中小企業に分類されます。2022年の従業員エンゲージメントソフトウェア市場では、中小企業部門がかなりの収益シェアを獲得しました。これは、多くの中小企業が常用的なリモートワークに転換し、予測期間中に中小企業セグメントを高い成長率に押し上げたという事実によるものです。さらに、ソフトウェアの統合により、社内のコミュニケーションと従業員への感謝の気持ちが向上すると予想されます。
機能別の展望
従業員エンゲージメントソフトウェア市場は、機能別にオンボーディング、トレーニング、コラボレーション&インタラクション、カスタマーサービス、報酬&表彰、その他(調査)に分類されます。2022年の従業員エンゲージメントソフトウェア市場では、トレーニング分野が突出した収益シェアを獲得しています。これは、今日の企業が、興味深いツールを提供することで、スタッフの専門的な成長に重きを置いているためです。また、エンゲージメントを通じたトレーニングにより、上級管理職層は従業員やその他の障害によってもたらされる課題をより適切に処理し理解することができます。
業種別の展望
従業員エンゲージメントソフトウェア市場は、業種別に小売、BFSI、政府、ヘルスケア、通信&IT、病院、製造、その他(メディア&エンターテインメント)に分類されます。2022年の従業員エンゲージメントソフトウェア市場では、小売業分野が有望な成長率を確保しました。これは、小売業界が顧客との対面コミュニケーションを重視するようになった結果、かなりのシェアを獲得すると予想されることに起因しています。また、従業員満足度を向上させるためには、小売業の従業員が仕事に没頭し、良好なコミュニケーションをとることが不可欠であり、それによってこのセグメントの成長が促進されます。
地域別展望
従業員エンゲージメントソフトウェア市場は、北米、欧州、アジア太平洋、LAMEAの4地域で分析されています。北米地域は、2022年に最大の収益シェアを獲得し、従業員エンゲージメントソフトウェア市場をリードしています。これは、デジタルソリューションとHRテックツールへの投資の増加に起因しています。この地域の国々は、事業の継続を保証し、従業員の生産性を高めるために、従業員に焦点を当てた製品に投資しています。この地域は、大手企業が多く存在するため、拡大の見込みがあります。
List of Figures
The Global Employee Engagement Software Market size is expected to reach $2.6 billion by 2029, rising at a market growth of 17.7% CAGR during the forecast period.
Organizations that use employee engagement software can solicit, track, and manage employee feedback. Additionally, a system like this helps companies to acknowledge staff accomplishments, support promising projects, understand employee attitudes, and learn essential lessons from employee feedback. The company's human resources division implements employee engagement software as a supplement to existing methods or as a replacement for them.
Employee engagement software also increases corporate growth and income and increases employee retention, easy communication, increased productivity, and enhanced customer service. In addition, rising employee resignation rates and poor management communication in all industries drive software demand. Hence, businesses are observing tremendous development in their sales, employee productivity, and customer happiness owing to the deployment of software.
Businesses may improve employee and organizational experiences and increase employee engagement with the help of employee engagement tools. HR departments frequently select platforms for employee engagement and put them into place by managers, IT, the C-suite, and other organization members under the direction of HR. Trust, honesty, reciprocal commitment, and communication between a company and its members are the foundation for employee engagement. Enhancing organizational and individual performance, productivity, and well-being is a strategy that raises the likelihood of business success.
Nowadays, every business is data-driven, particularly when it comes to employee engagement. Dynamic dashboards in engagement tools instantly identify business areas needing help and showcase departments or regions performing excellent work. Leaders can monitor the change in engagement after launching any staff initiative and adjust as necessary. An increase in the digitization of daily work in both commercial and public companies will drive the expansion of the market.
COVID-19 Impact Analysis
The COVID-19 pandemic impacted people's lives, livelihoods, and economies all around the world. The considerable changes in the working environment completely disrupted the employee experience. Employee engagement was first negatively influenced by pandemic worries in 2020. Nonetheless, the businesses started remote working and work-from-home policies with the use of cutting-edge equipment in response to strategic policies from governments throughout the world. The need for employee engagement software has increased due to the pandemic's growing requirement for sophisticated team management and communication solutions.
Market Growth Factors
Usage of innovative technology like AI in the employee engagement software
Due to the growing use of artificial intelligence (AI) and machine learning (ML), employee contact is becoming easier. AI and ML have the ability to enhance on-site and remote employee engagement by monitoring organization-wide performance in real-time, providing workers with 24/7 support, and optimizing learning and development outcomes. In addition to automating monotonous chores, offering individualized learning and development experiences, and removing bias through enhancing a company's diversity recruitment strategy, the increasing adoption of AI and ML technologies facilitates the extraction of insights from performance data.
Growing adoption with various offered benefits of employee engagement software
Employees have access to tools that ease work duties in a digital workplace. In addition, the focus is placed on effective collaboration and enhanced interaction, which assist the employee in increasing productivity. The sophisticated program delivers behavioral analysis that aids in staff retention. The software solutions for employee engagement have a number of characteristics, such as tracking employees' overall performance to increase productivity and maintain security. In addition to monitoring keystroke logging, smart rules and alerts, live views, access conversations, and file transfer tracking, their adoption rate is boosted by such additional vital features. These factors associated with employee management software will surge the market growth.
Market Restraining Factors
Time consuming activities with improper feedbacks
Engagement software requires continual feedback and data to analyze an organization's employee engagement rate. Yet, completing surveys, providing feedback, and engaging in real-time conversations might consume employee-dedicated working hours. With extra responsibilities, the individual may experience burnout and discontent with the organization. Many employee engagement surveys provide feedback that reveals employee involvement but do not provide information that might help businesses take a proactive stance. Therefore, hamper the employee engagement software market growth.
Deployment Outlook
Based on deployment, the employee engagement software market is segmented into cloud and on-premise. The on-premises segment dominated the employee engagement software market with maximum revenue share in 2022. This is due to the complete control of the software provided to the company with the use of an on-premises deployment. This enables managers to use employee data in accordance with organizational or operational requirements. Similarly, quick access to information, resources, and other tools raises employee engagement levels even further and thereby provides more growth opportunities for the segment.
Enterprise Outlook
On the basis of enterprise, the employee engagement software market is divided into large enterprises and small & medium enterprises. The small & medium enterprises segment procured a substantial revenue share in the employee engagement software market in 2022. This is due to the fact that many small businesses have converted to permanent remote working, propelling the SME segment to a strong growth rate during the predicted period. Furthermore, software integration is anticipated to improve company communication and employee appreciation.
Function Outlook
By function, the employee engagement software market is classified into onboarding, training, collaboration & interaction, customer service, rewards & recognitions and others (surveys). The training segment garnered a prominent revenue share in the employee engagement software market in 2022. This is because today's businesses place a strong emphasis on the professional growth of their staff members by providing them with interesting tools. In addition, training through engagement enables senior management levels to better handle and comprehend the challenges posed by employees and other obstacles.
Vertical Outlook
Based on the Vertical, the employee engagement software market is bifurcated into retail, BFSI, government, healthcare, telecom & IT, hospitality, manufacturing and others (media & entertainment). The retail segment procured a promising growth rate in the employee engagement software market in 2022. This is due to the fact that the retail industry is expected to gain a considerable share as a result of the industry's increased focus on face-to-face communication with customers. Also, it is vital for the retail staff to be involved in their work and communicate well in order to boost employee satisfaction, thereby propelling the segment's growth.
Regional Outlook
Region-wise, the employee engagement software market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region led the employee engagement software market by generating the maximum revenue share in 2022. This is owing to the increased investment in digital solutions and HR tech tools. The region's nations are investing in employee-focused products to ensure the continuation of businesses and boost employee productivity. This region would present prospects for expansion due to the area's significant presence of major companies.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include 15Five, Inc., Degree, Inc. (Lattice), Smartly, Inc., Vantage Circle (Bargain Technologies Private Limited), Nreach Online Services Private Limited (Gift Management Asia Pte Ltd), Workvivo Limited, Synergita Software Private Limited (Aspire Systems Group), Leapsome GmbH, Kudos, Inc. and Culture Amp Pty Ltd.
Strategies deployed in Employee Engagement Software Market
Apr-2023: Vantage Circle teamed up with Rembrandt for introducing a total recognition solution. Following the collaboration, the company aims to make the process of employee recognition and awards easy. The objective is to offer a comprehensive, end-to-end recognition solution so that organizations can get the maximum benefits.
Mar-2023: Vantage Circle unveiled Vantage Pulse, a powerful employee survey tool for collecting, measuring, and taking action on real-time employee feedback. This tool has various features comprising Benchmarking against other companies, eNPS format, anonymous surveys, deep insights, smart predictions, etc.
Feb-2023: Vantage Circle came into partnership with Heyy, a mental health care company, for providing an important benefit of mental health care to its partner employees and customers across the world. Following the partnership, the companies would create a platform where employees can experience well-rounded happiness of mental well-being.
Nov-2022: Leapsome expanded its business in the US market by opening its NYC office. With this expansion, the company aims to enhance the number of platform users as well as the market share.
Nov-2022: Xoxoday signed a technology partnership with UKG, a provider of human resource management and workforce management services. The partnership would enable the HR leaders and organizations in improving the workplace experience with a holistic employee engagement approach that integrates, aligns, motivates, and empower teams. This partnership helps to address significant contemporary issues of disengagement and attrition by placing a focus on the employee experience. In addition, UKG enables Xoxoday to reach its goal of creating an engaged workforce that collaborates across silos to achieve better results.
Sep-2022: Lattice launched Lattice Connect, a global partner network that would help clients in accelerating the people success initiatives swiftly. The network would offer a deeper and more accessible range of partner capabilities and solutions for clients improving their people success strategy with new perks and resources meant to deliver more strategy, direction, and agility to its growing ecosystem.
Jun-2022: Culture Amp launched Develop, a solution powered by people science that goes way beyond the old models of learning utilized in LMS. Develop gives managers the tools to proactively help their teams, enables employees to plan their career paths, and provides HR professionals with the data and insights they need to create successful programs. The framework of Develop is quite useful for guiding the growth conversation as well as for coming up with a suitable exit strategy.
Mar-2022: Lattice announced the launch of OKR and Goals, new objectives and key results, and goals products for helping organizations better align with their employees on visions. Lattice OKR and Goals assists firms in keeping their objectives top-of-mind by incorporating them into employees' daily routines and conversations, such as one-on-one meetings with managers, weekly reports, and other areas, to continuously steer work.
Sep-2021: Lattice announced the establishment of a new office in London for marking its expansion in Europe. The expansion is an integral part of Lattice's global support strategy for HR and people executives.
Aug-2021: 15Five introduced Transform, a leadership training and coaching offering designed for helping managers in driving employee engagement and business results simultaneously. Transform combines individualized coaching with online learning opportunities to help all managers reach their full potential as leaders. Transform offers innovative and engaging coaching and materials to assist businesses in achieving their objectives.
Market Segments covered in the Report:
By Vertical
By Enterprise Size
By Deployment Type
By Function
By Geography
Companies Profiled
Unique Offerings from KBV Research