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市場調査レポート
商品コード
1126407
IoT収益化の世界市場の規模、シェア、産業動向分析レポート:コンポーネント別、ビジネス機能別、組織規模別、業界別、地域別展望と予測、2022年~2028年Global IoT Monetization Market Size, Share & Industry Trends Analysis Report By Component, By Business Function, By Organization Size, By Industry Vertical, By Regional Outlook and Forecast, 2022 - 2028 |
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IoT収益化の世界市場の規模、シェア、産業動向分析レポート:コンポーネント別、ビジネス機能別、組織規模別、業界別、地域別展望と予測、2022年~2028年 |
出版日: 2022年08月31日
発行: KBV Research
ページ情報: 英文 298 Pages
納期: 即納可能
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世界のIoT収益化市場規模は、2028年までに1兆8,347億米ドルに達し、予測期間中にCAGR52.1%の市場成長率で上昇すると予測されています。
多くの企業が、収入を得るためにIoTを製品選択に組み込むための優れたガイドラインを提示しています。例えば、顧客は接続されたドアベルカメラを1台購入する選択肢がありますが、ドアベルカメラの映像を保存して見ることができるサブスクリプションを購入する選択肢も与えられています。このビジネス戦略では、生産者は1つの製品を販売するだけで、顧客との結びつきを始めることができます。同社の顧客は、その製品の詳細について生涯アクセス権を購入することができます。企業にサービスを提供する企業(B2B)は、この例のような何百万もの消費者ブランドに加えて、IoTの利用による新しい収益源、ビジネスモデル、視聴者の開拓に懸命に取り組んでいるのです。
COVID-19の影響分析
COVID-19パンデミックの突然の発生により、世界中の企業が急降下しています。さらに、COVID-19の大流行により、世界中のさまざまな経済が壊滅的な打撃を受けました。多くの国の政府が自国を封鎖せざるを得なくなっています。さらに、多くの企業が一時的に閉鎖されました。IoT収益化市場は、他の市場の中でもCOVID-19のパンデミックによって大きな影響を受けています。さらに、大多数の人々の一般的な経済状態がこの大流行によって悪影響を受けたため、人々は個々の予算から不要不急の支出を削減することに一層熱心になったため、現在、消費者需要は減少しています。
市場の成長要因
農業分野におけるIoT収益化技術の展開の急増
IoTなどの情報通信技術をスマート農業に活用することで、世界の農業は一変し、より生産的で資源効率的なものになると予想されています。収穫量や収益性、農法を向上させるため、農業分野や自動化ベンダーは、IoTやデジタル技術を活用した新たな展望を検討しています。また、IoTは精密農業においても大きな可能性を持っています。精密農業では、車両を追跡するセンサー、畑を観察するセンサー、貯蔵施設を監視するセンサー、家畜を監視するセンサーなどを使ってデータを作成することを目指しています。健康状態の把握が必要な動物には、センサーを取り付けることができます。
コネクテッドカーとスマートシティの市場拡大
市場の成長を促進する主な要因の1つは、世界中でスマートシティの取り組みやプロジェクトが増加していることです。先進国だけでなく発展途上国の多くで都市化が拡大する中、スマートシティプロジェクトが加速しています。スマートシティの発展による公共交通機関へのIoT導入の増加は、世界のIoT収益化産業の拡大を促進する要因の一つとなっています。そのため、より効果的に交通を管理するために、開発者は様々な要素を考慮したプラットフォームの構築方法を検討しています。
市場の抑制要因
複雑な要件に対応するための課題
IoTは、広大で分散した、バラバラのエコシステムです。そのため、相互運用性と統合がプロセス全体における重大な課題となっています。IoTのエンドアプリケーションは、データ、デバイスの融合、分析によって、最終的に必要なビジネス成果を提供し、新鮮で商業的に有用な洞察を得ることができます。そのためには、IoTアプリケーションを多数のエンドポイントに組み込む必要があります。しかし、このプロセスで困難が生じます。これらのエンドポイントは、IoTやネットワーク領域に属している場合もあれば、ITシステム(ERP、CRM、課金など)に属している場合もあるのです。
コンポーネントの展望
コンポーネントに基づいて、IoT収益化市場は、ソリューションとサービスに二分されます。2021年のIoT収益化市場では、サービス分野が大きな収益シェアを記録しました。市場の拡大は、専門的なサービスが顧客や企業に提供する高い信頼性に起因しています。IoT収益化サービスの展開は、現在非常に多くの企業がIoT収益化の意義を理解し、その結果、サービスを導入しているという事実により、B2Bセクターで成長しています。この要因が、同分野の市場成長を後押ししています。
事業機能別の展望
IoT収益化市場は、ビジネス機能別に、マーケティング&セールス、IT、ファイナンス、サプライチェーン、オペレーションに区分されます。2021年のIoT収益化市場では、マーケティング・セールス分野が最大の収益シェアを調達しました。このセグメントの急成長は、主に世界中の産業内の競争の激化に起因しています。この問題に対処するため、マーケティングおよびセールスサービスプロバイダーのワークロードが大幅に増加しました。このようなワークフローの急増により、企業はIoT収益化技術のメリットをますます活用するようになってきています。したがって、この要因がこのセグメントの成長を促進しています。
組織規模の展望
組織規模に基づき、IoT収益化市場は大企業と中小企業に分けられます。2021年、中小企業セグメントはIoT収益化市場においてかなりの収益シェアを獲得しました。このセグメントの成長の急増は、世界中の多くの中小企業に起因しています。また、組織のこのタイプは、最大の成長を得るために彼らの目的を果たすために起因する非常に大きな規模でIoT収益化サービスを展開しています。これらの要因は、このセグメントの成長を後押ししています。
業界別展望
産業分野別では、IoT収益化市場は、小売、IT・通信、製造、運輸・物流、ヘルスケア、BFSI、エネルギー・公益事業、その他に分類されます。2021年、製造業セグメントはIoT収益化市場の最大の収益シェアを示しました。このセグメントの成長は、製造業におけるIoT収益化ソリューションが、業務の合理化、顧客獲得と維持の強化、コスト削減、製品開発プロセスだけでなく干渉計製品から提供される洞察による新たな収益源など、数多くの利点をもたらす結果として上昇しています。
地域別の展望
地域別では、IoT収益化市場は、北米、欧州、アジア太平洋、LAMEAで分析されます。2021年、北米はIoT収益化市場で最も高い収益シェアを占めています。クラウドコンピューティングとデジタル化の急速な利用、データ量の増加、地域の有力企業による大規模な投資、地域先進国内でのデータ処理のためのAIとIoTの利用拡大が、市場拡大を推進する主な要因となっています。
市場参加者がとる主な戦略は、買収です。カーディナルマトリックスで提示された分析に基づき、シスコシステムズ株式会社とインテル株式会社はIoT収益化市場の先駆者です。Amdocs Limited、IBM Corporation、Thales Group S.A.などの企業は、IoT Monetization Marketにおける主要な革新者の一部です。
List of Figures
The Global IoT Monetization Market size is expected to reach $1834.7 billion by 2028, rising at a market growth of 52.1% CAGR during the forecast period.
By safeguarding IoT data and collecting data from IoT-connected devices, IoT monetization is a technique that generates money from IoT-enabled products and services. The IoT monetization market is expanding as a result of a variety of advantages offered by IoT monetization solutions, including effectiveness, improved reengineer operations, cost-cutting, expanded reach to new markets, and others. There is a growing need to monetize IoT devices and the data they hold as a result of the growing deployment of IoT devices across a variety of application industries, including retail, automotive, healthcare, transportation, and others.
Since the Internet's introduction, commonplace devices are now connected. Many homes and organizations now function through connected devices because of the advent of the IoT. The demand for IoT monetization is rising as smart device usage, such as that of smartphones and tablets, increases. Many people are turning to it as a legitimate form of business, and it's creating opportunities for expansion in the future.
Many businesses have offered excellent guidelines for integrating IoT into product selection in order to generate income. For instance, customers have the option to buy a single connected doorbell camera, however, they are also given the choice to buy a subscription that allows them to save and watch footage from the doorbell camera. With this business strategy, the producer must only sell one product to start a connection with its customers. Customers of the company can purchase lifetime access to the product's details. Businesses serving businesses (B2Bs) have been hard at work developing new revenue streams, business models, and audiences through the use of IoT in addition to the millions of consumer brands like this example.
COVID-19 Impact Analysis
The abrupt outbreak of the COVID-19 pandemic has led businesses all over the world to a steep downfall. In addition, various economies all over the world were devastated due to the COVID-19 pandemic. Governments in a number of countries were compelled to impose lockdowns in their own countries. Moreover, a number of companies were also closed temporarily. The IoT Monetization market has been significantly impacted by the COVID-19 pandemic, among other markets. Additionally, consumer demand has now decreased as people have been more intent on cutting down non-essential expenditures from their individual budgets as the general economic condition of the majority of people were negatively impacted by this outbreak.
Market Growth Factors
A Surge in Deployment of IOT Monetization Technology in the Agriculture Sector
The use of information and communication technologies, such as IoT, in smart farming, is anticipated to transform the world's agricultural landscape and make it more productive and resource-efficient. In order to increase yields, profitability, and agricultural methods, the agriculture sector and automation vendors are investigating new prospects by utilizing IoT and digital technologies. IoT also has a huge potential in precision farming. Precision farming aims to produce data using sensors that follow vehicles, observe the field, monitor storage facilities, and monitor livestock. Animals that need their health monitored can have the Sensors installed on them.
An Expansion in the Market for Connected Cars and Smart Cities
One of the major factors propelling the growth of the market is an increase in the number of smart city initiatives and projects all over the world. With the expansion of urbanization in a number of developed as well as developing countries, smart city projects are accelerating. The rise in IoT adoption in public transportation as a result of the development of smart cities is one of the factors that fuels the expansion of the global IoT monetization industry. Therefore, in order to more effectively manage traffic, developers are considering how to build a platform that takes a lot of different factors into account.
Market Restraining Factors
Challenges in Meeting the Complex Requirements
IoT is a vast, dispersed, and disjointed ecosystem. As a result, interoperability and integrations pose a serious challenge in the entire process. End applications in the IoT eventually provide the required business outcomes by data, fusing devices, and analytics to yield fresh, commercially useful insights. IoT apps must be incorporated into numerous endpoints in order to do this. However, difficulty arises in this process. These endpoints may belong to the IoT and network domains or an IT system (ERP, CRM, or billing, to name a few).
Component Outlook
On the basis of component, the IoT Monetization Market is bifurcated into Solution and Services. In 2021, the services segment recorded a significant revenue share of the IoT monetization market. The expansion of the market is owing to the higher reliability that professional services offer to the customer or a business. The deployment of IoT monetization services is growing in B2B sector due to the fact that a very big number of businesses are now understanding the significance of IoT monetization and thus, implementing services. This factor is propelling the growth of this segment of the market.
Business Function Outlook
By Business Function, the IoT Monetization Market is segmented into Marketing & Sales, IT, Finance, Supply Chain, Operations. In 2021, the marketing and sales segment procured the biggest revenue share of the IoT monetization market. The surging growth of the segment is mainly owing to the increasing competition within industries all over the world. In order to address this issue, the workloads on marketing and sales service providers have increased significantly. Due to this rapid increase in workflows, businesses are increasingly leveraging the benefits of the IoT monetization technology. Therefore, this factor is driving the growth of the segment.
Organization Size Outlook
Based on the Organization Size, the IoT Monetization Market is divided into Large enterprises and Small & Medium Enterprises. In 2021, the small and medium enterprises segment garnered a substantial revenue share of the IoT monetization market. The surge in the growth of this segment is ascribed to a large number of SMEs across the world. Moreover, this type of organization is deploying IoT monetization services on a very big scale owing to fulfill their aim to obtain maximum growth. These factors are bolstering the growth of this segment.
Industrial Vertical Outlook
On the basis of Industry Vertical, the IoT Monetization Market is segregated into Retail, IT & Telecom, Manufacturing, Transportation & Logistics, Healthcare, BFSI, Energy & Utilities, and Others. In 2021, the manufacturing segment witnessed the biggest revenue share of the IoT monetization market. The growth of the segment is rising as a result of numerous advantages of IoT monetization solutions in the manufacturing industry, such as streamlined operations, enhanced customer acquisition and retention, reduced cost, and new revenue sources from the insights provided by interferometric products as well as product development processes.
Regional Outlook
Region-Wise, the IoT Monetization Market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. In 2021, North America accounted for the highest revenue share of the IoT monetization market. The rapid use of cloud computing and digitalization, the rise in data volume, the sizeable investments made by leading regional players, and the growing use of AI and IoT for data processing within developed regional countries are the main factors propelling the market's expansion.
The major strategies followed by the market participants are Acquisitions. Based on the Analysis presented in the Cardinal matrix; Cisco Systems, Inc. and Intel Corporation are the forerunners in the IoT Monetization Market. Companies such as Amdocs Limited, IBM Corporation and Thales Group S.A. are some of the key innovators in IoT Monetization Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Amdocs Limited, General Electric (GE) Co., Thales Group S.A. (Gemalto NV), SAP SE, Oracle Corporation, IBM Corporation, Cisco Systems, Inc., Ericsson AB, Intel Corporation and Aria Systems, Inc.
Recent Strategies deployed in IoT Monetization Market
Acquisitions and Mergers:
Jul-2022: Ericsson acquired Vonage, an American cloud communications provider. This acquisition aimed to complement the vision of Ericsson to leverage Vonage's leadership in technology in order to expand its mobile network business. Moreover, Erricson also aimed to transform the manner the cutting-edge 5G network capabilities are exposed, utilized, and paid for.
Jul-2022: Thales completed its acquisition of OneWelcome, a Customer Identity, and Access Management leader. This acquisition aimed to complement Thales's offerings through the integration of the robust digital identity lifecycle management capabilities of OneWelcome. Moreover, this acquisition would enable Thales to offer a comprehensive Identity Platform to its customers.
Jun-2022: IBM took over Randori, a leading provider of cybersecurity solutions and services. This acquisition aimed to accelerate the Hybrid Cloud strategy of IBM and strengthen the company's AI-powered cybersecurity products and services offerings.
May-2022: Amdocs completed its acquisition of MYCOM OSI, a SaaS-based cloud network and service assurance solutions provider. Following this acquisition, the company aimed to expand its offerings with the addition of end-to-end service and network orchestration by leveraging key assurance capabilities.
Mar-2022: Intel took over Granulate, developer of real-time continuous optimization software. Following this acquisition, the company aimed to integrate Granulate's capabilities into its portfolio in order to aid data center and cloud customers in maximizing compute workload performance while also minimizing cloud and infrastructure costs.
Feb-2022: IBM took over Sentaca, a leading telco consulting services and solutions provider. Following this acquisition, the company aimed to expedite the hybrid cloud consulting business of IBM with the addition of essential skills to aid communications service providers as well as media giants in Modernizing several cloud platforms.
May-2021: Amdocs acquired Sourced Group, a technology consultancy. This acquisition aimed to mark the wider cross-company investment of Amdocs in the cloud and would further strengthen its leadership within this sector.
Aug-2020: Amdocs took over Openet, a 5G charging policy and cloud technologies provider. Under this acquisition, the company aimed to integrate the open and network-centric technologies of Openet with the 350+ service provider customers of Amdocs.
Product Launches and Product Expansions:
Oct-2021: Amdocs rolled out Digital Brand Suite as-a-Service, an AWS-powered fully pre-integrated digital business suite. The new solution would allow small-scale service providers as well as digital brands to easily generate, capture, and monetize an all-digital experience and offer it to their end users.
Jun-2021: Amdocs released Amdocs Customer Experience Suite, a range of cloud-native, microservices-based, open, and modular BSS-OSS integrated solutions. Through this launch, the company aimed to offer the ability to create hybrid offerings to its customers where in-house products are combined with the portfolios of partners.
Partnerships, Collaborations and Agreements:
Sep-2021: Cisco teamed up with Telstra, an Australian telecommunications company. Under this collaboration, the companies aimed to launch the Cisco-powered Telstra Control Center in order to offer advanced connectivity management for IoT services. This solution would empower autonomous industries as well as connected communities across Australia.
Market Segments covered in the Report:
By Component
By Business Function
By Organization Size
By Industry Vertical
By Geography
Companies Profiled
Unique Offerings from KBV Research