モバイルアプリとウェブ分析市場：コンポーネント、展開、アプリケーション、組織規模、アプリケーションカテゴリ別-2025-2030年の世界予測

モバイルアプリとウェブ分析市場は、2024年には133億6,000万米ドルとなり、2025年には156億3,000万米ドル、CAGR17.47%で成長し、2030年には351億2,000万米ドルに達すると予測されています。

モバイルアプリとウェブ分析は、ビジネスがオーディエンスとつながり、デジタルイノベーションを推進する方法を急速に変化させています。今日の競合環境において、企業は競争力を維持するために、ユーザー行動に対するより深い考察を常に求めています。この進化する環境は、急速な技術の進歩と消費者の期待の変化によって特徴付けられ、モバイルプラットフォームとウェブ解析は戦略的意思決定の最前線に登場しました。

洗練された測定ツールとインテリジェントなデータ解釈技術の統合により、企業は直感的な意思決定からデータに導かれた戦略立案へと移行できるようになりました。企業がデジタルの変化を受け入れるにつれ、技術的能力と実用的な洞察力を融合させた考え方を採用することが求められています。このダイナミックな環境において、モバイルアプリとウェブ分析の関連性は、ユーザーエクスペリエンスを向上させるだけでなく、ビジネス戦略全体を豊かにします。

本レポートでは、市場を再構築した変革的なシフトを掘り下げ、セグメンテーション要因と地域ダイナミクスを包括的に分析しています。各分野のニュアンスを探り、展開戦略、アプリケーション動向、組織規模、業界固有のカテゴリーが与える影響を評価することで、読者は市場の全体像を把握することができます。その目的は、意思決定者がイノベーションを促進し、業務を合理化し、長期的な成長を推進するために必要な洞察力を身につけることです。

本書では、テクノロジー、顧客中心設計、データ分析の実践を統合するための重要なポイントを解説します。この論考は、業界の専門家と意思決定者の両方が、以下のセクションで議論される調査結果の戦略的意味を迅速に把握できるよう、権威的でありながら親しみやすいように設計されています。

情勢の転換：破壊的イノベーションのナビゲート

モバイルアプリとウェブ分析のセクターは、新興テクノロジーと進化する市場の需要の両方によって、過去数年間でかつてない変革を目の当たりにしてきました。デジタルチャネルがますます顧客中心かつデータ主導型になるにつれ、企業は従来のアプローチを見直す必要に迫られています。

革新的なアナリティクス・プラットフォームによって、デジタル・タッチポイント全体にわたる微妙な顧客とのインタラクションの測定が可能になりました。人工知能と機械学習技術の登場は、分析能力をさらに広げ、予測的洞察とリアルタイムの意思決定を可能にしています。これらの進歩により、企業はユーザー行動、エンゲージメント・パターン、デジタル戦略のパフォーマンスについて、かつてないほど多くの情報を得られるようになりました。

さらに、技術アーキテクチャの設計方法にも大きな変化が起きています。クラウドベース環境への移行は、データ収集と統合の可能性を再定義しました。同時に、モバイル・テクノロジーの強化により、デバイス・レベルでのより深い分析が可能になり、小さくて非常に特殊なユーザー・インタラクションでさえも、効果的に捕捉・分析できるようになりました。

サービス提供に対するよりモジュール化されたアプローチへの移行も重要です。組織は柔軟なフレームワークを取り入れ始め、アナリティクス・システムがデータ量の増加に合わせて効率的に拡張できるようにしています。イノベーションへの継続的な注目は、従来のモデルが常に再評価されていることを意味し、企業が競争優位性を育むためには迅速な適応が不可欠となっています。このような環境では、技術革新と戦略的透明性の交差が市場進化の核心となります。

主要セグメントに関する洞察市場の重要な側面を深く掘り下げる

市場セグメンテーションを厳密に検証すると、分析戦略を形作るだけでなく、多様な利害関係者の差別化されたニーズを明らかにする、いくつかの極めて重要な次元が明らかになります。市場は主にコンポーネントごとに調査され、サービスとソリューションに区別されます。サービス・セグメントはさらに、コンサルティング、インテグレーション、デプロイメント、サポート、メンテナンスに分かれ、いずれも専門知識と継続的なサービス提供の必要性を強調しています。対照的に、ソリューション・セグメントは、データ分析、データ発見、データ管理、データ可視化を提供するツールを通じて、技術的な実装に踏み込みます。

展開戦略は、セグメンテーションのもう一つの重要なレイヤーを提供します。市場情勢をオンクラウドソリューションとオンプレミスソリューションに分類することで、企業はそれぞれの運用要件に合わせたインフラ戦略を立てることができます。このように明確にすることで、利害関係者は、クラウドの俊敏性を活用することと、オンプレミスの堅牢な管理を維持することの間で最適化を図ることができます。

アプリケーションの次元では、コンテンツおよびEメールマーケティング、ヒートマップ分析、マーケティングオートメーション、モバイル広告およびマーケティング分析、ソーシャルメディアエンゲージメントなどの分野を探求することで、洞察をさらに洗練させます。これらのアプリケーションはそれぞれ、包括的なマーケティング戦略を形成するために連携する多様なデジタルチャネルを強調しています。さらに、組織規模に基づくセグメンテーションは、大企業と中小企業のニーズと能力を区別し、拡張性と個別化アプローチの両方が効果的にバランスされることを保証します。

業界固有のニュアンスは、アプリケーション・カテゴリーに基づくセグメンテーションで、自動車、銀行・金融サービス・保険、エネルギー・公共事業、政府・公共機関、ヘルスケア・ライフサイエンス、製造、メディア・エンターテインメント、小売・eコマース、通信、運輸・物流、旅行・ホスピタリティなどのセクターをカバーしています。このように詳細に分類することで、各カテゴリー特有の課題とビジネスチャンスをより深く理解し、各セクター独自のダイナミクスに沿ったターゲット戦略の開発をサポートすることができます。これらの多様なセグメンテーション基準を統合することで、企業は最終的にアナリティクス・ソリューションとサービス展開を細かく調整し、業務効率と戦略的インパクトの両方を最大化することができます。

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 高速インターネットの普及により、アプリの機能と分析能力が強化される
    • モバイルアプリケーションやウェブ分析とより深く統合するソーシャルメディアプラットフォームの急増
    • 顧客体験の向上に向けたデータ主導の意思決定戦略の重要性の高まり
  • 抑制要因
    • データのプライバシーと個人データの潜在的な悪用に関する懸念
  • 機会
    • ウェブとモバイルをシームレスに統合し、ハイブリッドなユーザーエクスペリエンスを実現するマルチプラットフォームアプリの開発
    • スケーラブルで柔軟な分析ソリューションを提供するクラウドコンピューティングへの移行が増加
  • 課題
    • データ品質の問題と、さまざまなソースからのデータを統合する際の複雑さ
• 市場セグメンテーション分析
  • 構成要素：膨大なデータセットから得られる実用的な洞察により、データ分析への関心が高まっている
  • 組織規模：顧客行動を理解するために中小企業での導入が増加
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社会
  • 技術的
  • 法律上
  • 環境

第6章 モバイルアプリとウェブ分析市場：コンポーネント別

• サービス
  • コンサルティング
  • 統合と展開
  • サポートとメンテナンス
• ソリューション
  • データ分析
  • データ検出
  • データ管理
  • データの可視化

第7章 モバイルアプリとウェブ分析市場：展開別

• クラウド上
• オンプレミス

第8章 モバイルアプリとウェブ分析市場：用途別

• コンテンツとメールマーケティング
• ヒートマップ分析
• マーケティングオートメーション
• モバイル広告とマーケティング分析
• ソーシャルメディアエンゲージメント

第9章 モバイルアプリとウェブ分析市場：組織規模別

• 大企業
• 中小企業

第10章 モバイルアプリとウェブ分析市場アプリケーションカテゴリー別

• 自動車
• 銀行、金融サービス、保険
• エネルギー・公益事業
• 政府と公共
• ヘルスケアとライフサイエンス
• 製造業
• メディア＆エンターテインメント
• 小売・eコマース
• 通信
• 運輸・物流
• 旅行とホスピタリティ

第11章 南北アメリカのモバイルアプリとウェブ分析市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第12章 アジア太平洋地域のモバイルアプリとウェブ分析市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第13章 欧州・中東・アフリカのモバイルアプリとウェブ分析市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第14章 競合情勢

• 市場シェア分析, 2024
• FPNVポジショニングマトリックス, 2024
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• 42matters AG
• Adjust GmbH
• Adobe Inc.
• Alchemer LLC
• Amazon Web Services, Inc.
• Amplitude, Inc.
• AppFollow
• Apphud
• Apple Inc.
• Applied Technologies Internet SAS
• AppsFlyer Ltd.
• AppTweak SA
• Branch Metrics, Inc
• Broadcom Inc.
• Chartbeat, Inc.
• Comscore, Inc.
• Contentsquare
• Conva Ventures Inc.
• Countly Ltd.
• Datamatics Global Services Limited
• Flurry, Inc.
• FullStory, Inc.
• Glassbox Ltd.
• Google LLC
• Heap Inc.
• International Business Machines Corporation
• Microsoft Corporation
• Microstrategy Incorporated
• Mixpanel, Inc.
• Mobius Solutions, Ltd.
• MoEngage, Inc.
• Open Text Corporation
• Oracle Corporation
• Pendo.io, Inc.
• Plausible Insights OU
• QlikTech International AB
• Qonversion Inc.
• Quantum Metric, Inc.
• Salesforce, Inc.
• SAP SE
• SAS Institute Inc.
• Singular Labs, Inc.
• Smartlook.com
• Splunk Inc.
• Teradata Corporation
• TIBCO Software Inc.
• Upland Software, Inc.
• UXCam
• Webtrends Inc.

LIST OF FIGURES

• FIGURE 1. MOBILE APPS & WEB ANALYTICS MARKET MULTI-CURRENCY
• FIGURE 2. MOBILE APPS & WEB ANALYTICS MARKET MULTI-LANGUAGE
• FIGURE 3. MOBILE APPS & WEB ANALYTICS MARKET RESEARCH PROCESS
• FIGURE 4. MOBILE APPS & WEB ANALYTICS MARKET SIZE, 2024 VS 2030
• FIGURE 5. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 6. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY REGION, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 7. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2024 VS 2030 (%)
• FIGURE 9. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2024 VS 2030 (%)
• FIGURE 11. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2024 VS 2030 (%)
• FIGURE 13. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2024 VS 2030 (%)
• FIGURE 15. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 16. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2024 VS 2030 (%)
• FIGURE 17. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 18. AMERICAS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 19. AMERICAS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 20. UNITED STATES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY STATE, 2024 VS 2030 (%)
• FIGURE 21. UNITED STATES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY STATE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 22. ASIA-PACIFIC MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 23. ASIA-PACIFIC MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 24. EUROPE, MIDDLE EAST & AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 25. EUROPE, MIDDLE EAST & AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 26. MOBILE APPS & WEB ANALYTICS MARKET SHARE, BY KEY PLAYER, 2024
• FIGURE 27. MOBILE APPS & WEB ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

• TABLE 1. MOBILE APPS & WEB ANALYTICS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
• TABLE 3. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MOBILE APPS & WEB ANALYTICS MARKET DYNAMICS
• TABLE 7. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY CONSULTING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY INTEGRATION & DEPLOYMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SUPPORT & MAINTENANCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DATA ANALYTICS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DATA DISCOVERY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DATA MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DATA VISUALIZATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ON-CLOUD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ON-PREMISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY CONTENT & EMAIL MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY HEAT MAP ANALYSIS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY MARKETING AUTOMATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY MOBILE ADVERTISING & MARKETING ANALYSIS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOCIAL MEDIA ENGAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY LARGE ENTERPRISE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SMALL & MEDIUM-SIZED ENTERPRISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 31. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 32. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 33. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY BANKING, FINANCIAL SERVICES, AND INSURANCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 34. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ENERGY & UTILITIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 35. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY GOVERNMENT & PUBLIC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 36. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 37. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 38. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 39. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY RETAIL & ECOMMERCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 40. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY TELECOMMUNICATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 41. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY TRANSPORTATION & LOGISTICS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 42. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 43. AMERICAS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 44. AMERICAS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 45. AMERICAS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 46. AMERICAS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 47. AMERICAS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 48. AMERICAS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 49. AMERICAS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 50. AMERICAS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 51. ARGENTINA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 52. ARGENTINA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 53. ARGENTINA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 54. ARGENTINA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 55. ARGENTINA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 56. ARGENTINA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 57. ARGENTINA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 58. BRAZIL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 59. BRAZIL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 60. BRAZIL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 61. BRAZIL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 62. BRAZIL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 63. BRAZIL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 64. BRAZIL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 65. CANADA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 66. CANADA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 67. CANADA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 68. CANADA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 69. CANADA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 70. CANADA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 71. CANADA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 72. MEXICO MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 73. MEXICO MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 74. MEXICO MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 75. MEXICO MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 76. MEXICO MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 77. MEXICO MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 78. MEXICO MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 79. UNITED STATES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 80. UNITED STATES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 81. UNITED STATES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 82. UNITED STATES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 83. UNITED STATES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 84. UNITED STATES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 85. UNITED STATES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 86. UNITED STATES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 87. ASIA-PACIFIC MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 88. ASIA-PACIFIC MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 89. ASIA-PACIFIC MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 90. ASIA-PACIFIC MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 91. ASIA-PACIFIC MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 92. ASIA-PACIFIC MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 93. ASIA-PACIFIC MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 94. ASIA-PACIFIC MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 95. AUSTRALIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 96. AUSTRALIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 97. AUSTRALIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 98. AUSTRALIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 99. AUSTRALIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 100. AUSTRALIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 101. AUSTRALIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 102. CHINA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 103. CHINA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 104. CHINA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 105. CHINA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 106. CHINA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 107. CHINA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 108. CHINA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 109. INDIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 110. INDIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 111. INDIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 112. INDIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 113. INDIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 114. INDIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 115. INDIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 116. INDONESIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 117. INDONESIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 118. INDONESIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 119. INDONESIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 120. INDONESIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 121. INDONESIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 122. INDONESIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 123. JAPAN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 124. JAPAN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 125. JAPAN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 126. JAPAN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 127. JAPAN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 128. JAPAN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 129. JAPAN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 130. MALAYSIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 131. MALAYSIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 132. MALAYSIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 133. MALAYSIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 134. MALAYSIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 135. MALAYSIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 136. MALAYSIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 137. PHILIPPINES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 138. PHILIPPINES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 139. PHILIPPINES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 140. PHILIPPINES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 141. PHILIPPINES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 142. PHILIPPINES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 143. PHILIPPINES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 144. SINGAPORE MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 145. SINGAPORE MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 146. SINGAPORE MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 147. SINGAPORE MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 148. SINGAPORE MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 149. SINGAPORE MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 150. SINGAPORE MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 151. SOUTH KOREA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 152. SOUTH KOREA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 153. SOUTH KOREA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 154. SOUTH KOREA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 155. SOUTH KOREA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 156. SOUTH KOREA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 157. SOUTH KOREA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 158. TAIWAN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 159. TAIWAN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 160. TAIWAN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 161. TAIWAN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 162. TAIWAN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 163. TAIWAN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 164. TAIWAN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 165. THAILAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 166. THAILAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 167. THAILAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 168. THAILAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 169. THAILAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 170. THAILAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 171. THAILAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 172. VIETNAM MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 173. VIETNAM MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 174. VIETNAM MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 175. VIETNAM MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 176. VIETNAM MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 177. VIETNAM MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 178. VIETNAM MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 179. EUROPE, MIDDLE EAST & AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 180. EUROPE, MIDDLE EAST & AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 181. EUROPE, MIDDLE EAST & AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 182. EUROPE, MIDDLE EAST & AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 183. EUROPE, MIDDLE EAST & AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 184. EUROPE, MIDDLE EAST & AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 185. EUROPE, MIDDLE EAST & AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 186. EUROPE, MIDDLE EAST & AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 187. DENMARK MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 188. DENMARK MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 189. DENMARK MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 190. DENMARK MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 191. DENMARK MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 192. DENMARK MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 193. DENMARK MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 194. EGYPT MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 195. EGYPT MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 196. EGYPT MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 197. EGYPT MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 198. EGYPT MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 199. EGYPT MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 200. EGYPT MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 201. FINLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 202. FINLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 203. FINLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 204. FINLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 205. FINLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 206. FINLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 207. FINLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 208. FRANCE MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 209. FRANCE MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 210. FRANCE MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 211. FRANCE MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 212. FRANCE MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 213. FRANCE MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 214. FRANCE MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 215. GERMANY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 216. GERMANY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 217. GERMANY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 218. GERMANY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 219. GERMANY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 220. GERMANY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 221. GERMANY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 222. ISRAEL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 223. ISRAEL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 224. ISRAEL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 225. ISRAEL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 226. ISRAEL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 227. ISRAEL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 228. ISRAEL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 229. ITALY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 230. ITALY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 231. ITALY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 232. ITALY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 233. ITALY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 234. ITALY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 235. ITALY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 236. NETHERLANDS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 237. NETHERLANDS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 238. NETHERLANDS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 239. NETHERLANDS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 240. NETHERLANDS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 241. NETHERLANDS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 242. NETHERLANDS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 243. NIGERIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 244. NIGERIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 245. NIGERIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 246. NIGERIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 247. NIGERIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 248. NIGERIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 249. NIGERIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 250. NORWAY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 251. NORWAY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 252. NORWAY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 253. NORWAY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 254. NORWAY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 255. NORWAY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 256. NORWAY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 257. POLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 258. POLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 259. POLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 260. POLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 261. POLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 262. POLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 263. POLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 264. QATAR MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 265. QATAR MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 266. QATAR MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 267. QATAR MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 268. QATAR MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 269. QATAR MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 270. QATAR MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 271. RUSSIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 272. RUSSIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 273. RUSSIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 274. RUSSIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 275. RUSSIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 276. RUSSIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 277. RUSSIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 278. SAUDI ARABIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 279. SAUDI ARABIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 280. SAUDI ARABIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 281. SAUDI ARABIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 282. SAUDI ARABIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 283. SAUDI ARABIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 284. SAUDI ARABIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 285. SOUTH AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 286. SOUTH AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 287. SOUTH AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 288. SOUTH AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 289. SOUTH AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 290. SOUTH AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 291. SOUTH AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 292. SPAIN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 293. SPAIN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 294. SPAIN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 295. SPAIN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 296. SPAIN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 297. SPAIN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 298. SPAIN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 299. SWEDEN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 300. SWEDEN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 301. SWEDEN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 302. SWEDEN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 303. SWEDEN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 304. SWEDEN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 305. SWEDEN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 306. SWITZERLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 307. SWITZERLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 308. SWITZERLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 309. SWITZERLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 310. SWITZERLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 311. SWITZERLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 312. SWITZERLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION)
• TABLE 313. TURKEY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 314. TURKEY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 315. TURKEY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 316. TURKEY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 317. TURKEY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 318. TURKEY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 319. TURKEY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION CATEGORY, 2018-2030 (USD MILLION

The Mobile Apps & Web Analytics Market was valued at USD 13.36 billion in 2024 and is projected to grow to USD 15.63 billion in 2025, with a CAGR of 17.47%, reaching USD 35.12 billion by 2030.

Mobile Apps and Web Analytics have rapidly transformed the way businesses connect with their audiences and drive digital innovation. In today's competitive environment, organizations are constantly seeking deeper insights into user behavior to maintain a competitive edge. This evolving landscape is characterized by rapid technological advancements and shifting consumer expectations, which have brought mobile platforms and web analytics to the forefront of strategic decision-making.

The integration of sophisticated measurement tools with intelligent data interpretation techniques has allowed companies to transition from intuitive decision making to data-guided strategic planning. As businesses embrace digital change, they are required to adopt a mindset that blends technological capabilities with actionable insights. In this dynamic environment, the relevance of mobile apps and web analytics not only enhances user experiences but also enriches overall business strategy.

This report delves into the transformative shifts that have reshaped the market, providing a comprehensive analysis of segmentation factors and regional dynamics. By exploring the nuances of each segment and evaluating the impact of deployment strategies, application trends, organizational scale, and industry-specific categories, readers are presented with a holistic view of the market. The aim is to equip decision-makers with the necessary insights to foster innovation, streamline operations, and drive long-term growth.

Throughout this narrative, we will journey through the critical points that underscore the integration of technology, customer-centric design, and data analytics practices. The discussion is designed to be authoritative yet approachable, ensuring that both industry experts and decision-makers can swiftly grasp the strategic implications of the findings discussed in the following sections.

Transformative Shifts in the Landscape: Navigating Disruptive Innovations

The mobile apps and web analytics sector has witnessed unprecedented transformation over the past several years, driven by both emerging technologies and evolving market demands. Businesses have been forced to rethink traditional approaches as digital channels have become increasingly customer-centric and data-driven.

Innovative analytics platforms now enable the measurement of nuanced customer interactions across digital touchpoints. The emergence of artificial intelligence and machine learning technologies has further broadened the analytical capabilities, allowing for predictive insights and real-time decision making. These advancements mean that businesses are more informed than ever before about user behavior, engagement patterns, and the performance of their digital strategies.

Furthermore, there has been a significant shift in the way technical architectures are designed. The migration to cloud-based environments has redefined the possibilities available for data collection and integration. At the same time, enhancements in mobile technology allow for deeper analytics on a device level, ensuring that even small and highly specific user interactions are captured and analyzed effectively.

The move towards a more modular approach to service delivery has also been critical. Organizations have begun to incorporate flexible frameworks, ensuring that their analytics systems can scale efficiently with increasing data volumes. The continuous focus on innovation means traditional models are constantly being reevaluated, making it essential for companies to adapt quickly to foster a competitive advantage. In this environment, the intersection of technological innovation and strategic transparency is at the heart of the market's evolution.

Key Segmentation Insights: Deep-Dive into Critical Market Dimensions

A rigorous examination of market segmentation reveals several pivotal dimensions that not only shape analytical strategies but also reveal the differentiated needs of diverse stakeholders. The market is primarily studied across components, distinguishing between services and solutions. The services segment further branches into consulting, integration and deployment, as well as support and maintenance, all of which emphasize the necessity for expertise and continuous service delivery. By contrast, the solutions segment dives into the technical implementations through tools that offer data analytics, data discovery, data management, and data visualization, each playing a crucial role in converting raw data into actionable business insights.

Deployment strategies provide another key layer of segmentation. By dissecting the market landscape into on-cloud and on-premises solutions, organizations can tailor their infrastructure strategies to align with their specific operational requirements. This clarity enables stakeholders to optimize between leveraging cloud agility and maintaining robust on-premises controls.

The application dimension further refines insights by exploring areas such as content and email marketing, heat map analysis, marketing automation, mobile advertising and marketing analysis, as well as social media engagement. Each of these applications underscores the diverse digital channels that collaborate to shape a comprehensive marketing strategy. Moreover, the segmentation based on organization size differentiates the needs and capabilities between large enterprises and small to medium-sized enterprises, ensuring that both scalability and personalized approaches are balanced effectively.

Industry-specific nuances are further addressed in the segmentation based on application category, covering sectors like Automotive; Banking, Financial Services, and Insurance; Energy & Utilities; Government & Public; Healthcare & Life Sciences; Manufacturing; Media & Entertainment; Retail & eCommerce; Telecommunication; Transportation & Logistics; and Travel & Hospitality. This detailed stratification allows for a deeper understanding of category-specific challenges and opportunities, supporting the development of targeted strategies that align with the unique dynamics of each sector. The integration of these diverse segmentation criteria ultimately empowers organizations to finely tune their analytics solutions and service deployments, maximizing both operational efficiency and strategic impact.

Based on Component, market is studied across Services and Solutions. The Services is further studied across Consulting, Integration & Deployment, and Support & Maintenance. The Solutions is further studied across Data Analytics, Data Discovery, Data Management, and Data Visualization.

Based on Deployment, market is studied across On-Cloud and On-premises.

Based on Application, market is studied across Content & Email Marketing, Heat Map Analysis, Marketing Automation, Mobile Advertising & Marketing Analysis, and Social Media Engagement.

Based on Organization Size, market is studied across Large Enterprise and Small & Medium-Sized Enterprises.

Based on Application Category, market is studied across Automotive, Banking, Financial Services, and Insurance, Energy & Utilities, Government & Public, Healthcare & Life Sciences, Manufacturing, Media & Entertainment, Retail & eCommerce, Telecommunication, Transportation & Logistics, and Travel & Hospitality.

Key Regional Insights: Exploring Critical Global Markets

The global nature of the mobile apps and web analytics market necessitates a region-specific analysis to capture demographic variances and localized trends effectively. In the Americas, market dynamics are largely influenced by innovation hubs and rapid digital adoption, which foster an environment ripe for generating granular analytics insights. These regions benefit from well-established technological infrastructures and a mature understanding of both consumer behavior and corporate digital strategies.

In the Europe, Middle East & Africa region, the blend of stringent data privacy regulations and increasing digital penetration has led to a unique mix of challenges and opportunities. Organizations in these areas must navigate complex regulatory frameworks while capitalizing on emerging technologies that support cross-border data integration and advanced user analytics. Finally, the Asia-Pacific region presents a dynamic and rapidly growing market with a significant emphasis on mobile-first experiences and digital transformation. Broad consumer bases, coupled with an ongoing trend of technological advancement in both urban and emerging markets, shape the competitive landscape in these regions. The distinct characteristics and varied maturity levels across these regions necessitate tailored strategies that can adapt to local market needs while leveraging global best practices.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Key Companies Insights: Benchmarking Industry Innovators and Leaders

A detailed review of industry leaders highlights the critical contributions and competitive strategies of several key companies that are at the forefront of mobile apps and web analytics innovation. Diverse players in this space include 42matters AG, Adjust GmbH, Adobe Inc., and Alchemer LLC, each bringing unique strengths that shape market trends. Foundational technology providers such as Amazon Web Services, Inc. and Amplitude, Inc. underscore the importance of robust cloud infrastructure and in-depth data analytics capabilities.

Influential firms like AppFollow, Apphud, and Apple Inc. have redefined mobile user experience, while companies such as Applied Technologies Internet SAS and AppsFlyer Ltd. have been pivotal in driving forward the technical acumen behind app analytics. Industry disruptors like AppTweak SA and Branch Metrics, Inc. are continuously refining measurement methodologies. Meanwhile, large-scale market influencers including Broadcom Inc., Chartbeat, Inc., and Comscore, Inc. provide an extensive suite of analytics frameworks that empower businesses with actionable insights.

This ecosystem is further enriched by key players like Contentsquare, Conva Ventures Inc., and Countly Ltd., who specialize in transforming raw data into strategic intelligence, thereby supporting a culture of data-driven decision making. Additionally, companies like Datamatics Global Services Limited, Flurry, Inc., and FullStory, Inc. leverage cutting-edge technologies to streamline analytics workflows. Major entities such as Glassbox Ltd. and Google LLC, along with Heap Inc., International Business Machines Corporation, and Microsoft Corporation, go even further by integrating analytics into every facet of digital infrastructure. This constellation of industry experts-from market pioneers to innovative disruptors-highlights the competitive and rapidly evolving nature of the sector.

The report delves into recent significant developments in the Mobile Apps & Web Analytics Market, highlighting leading vendors and their innovative profiles. These include 42matters AG, Adjust GmbH, Adobe Inc., Alchemer LLC, Amazon Web Services, Inc., Amplitude, Inc., AppFollow, Apphud, Apple Inc., Applied Technologies Internet SAS, AppsFlyer Ltd., AppTweak SA, Branch Metrics, Inc, Broadcom Inc., Chartbeat, Inc., Comscore, Inc., Contentsquare, Conva Ventures Inc., Countly Ltd., Datamatics Global Services Limited, Flurry, Inc., FullStory, Inc., Glassbox Ltd., Google LLC, Heap Inc., International Business Machines Corporation, Microsoft Corporation, Microstrategy Incorporated, Mixpanel, Inc., Mobius Solutions, Ltd., MoEngage, Inc., Open Text Corporation, Oracle Corporation, Pendo.io, Inc., Plausible Insights OU, QlikTech International AB, Qonversion Inc., Quantum Metric, Inc., Salesforce, Inc., SAP SE, SAS Institute Inc., Singular Labs, Inc., Smartlook.com, Splunk Inc., Teradata Corporation, TIBCO Software Inc., Upland Software, Inc., UXCam, and Webtrends Inc.. Actionable Recommendations: Strategic Priorities for Industry Leaders

Industry leaders should focus on enhancing data integration capabilities while streamlining operational efficiencies. Emphasis should be placed on developing a robust multi-platform strategy that supports both on-cloud and on-premises deployments, ensuring resilience and scalability in analytics implementation. Leaders must invest in advanced technologies and foster collaborations that drive continuous innovation.

Moreover, a deep understanding of segmentation based on service, solutions, deployment, application, organizational size, and industry-specific needs is crucial. This approach ensures that strategic initiatives are data-informed and tailored to the nuanced demands of diverse market segments. Forward-thinking organizations should also prioritize agility, enabling them to adapt quickly to evolving digital trends and consumer behavior patterns in a competitive landscape.

Conclusion: Synthesizing Strategic Insights for Future Success

In conclusion, the mobile apps and web analytics market is characterized by a rapid evolution driven by technological advancements, segmentation refinement, and a diversified regional landscape. The comprehensive analysis presented across various strategic dimensions underscores the importance of staying ahead through innovation, targeted segmentation, and robust deployment strategies. By closely examining service delivery models, deployment frameworks, application trends, and industry-specific categories, business leaders can derive actionable insights to expedite decision-making and foster long-term growth.

The convergence of classical analytical techniques with contemporary digital practices has redefined the competitive arena, necessitating a flexible yet finely tuned approach to data analytics. As organizations continue to harness the power of digital transformation, the importance of adopting an integrated and agile strategy cannot be overstated. The insights offered here are intended to serve as a catalyst for further exploration and strategic refinements in an increasingly complex and dynamic market environment.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising penetration of high-speed internet enabling enhanced app functionalities and analytics capabilities
    • 5.1.1.2. Surge in social media platforms integrating more deeply with mobile applications and web analytics
    • 5.1.1.3. Growing importance of data-driven decision-making strategies for enhancing customer experience
  • 5.1.2. Restraints
    • 5.1.2.1. Concerns regarding data privacy and the potential misuse of personal data
  • 5.1.3. Opportunities
    • 5.1.3.1. Developing multi-platform apps for seamless integration between web and mobile for hybrid user experiences
    • 5.1.3.2. Rising shift toward cloud computing to provide scalable and flexible analytics solutions
  • 5.1.4. Challenges
    • 5.1.4.1. Data quality issues and complexity in integrating data from various sources
• 5.2. Market Segmentation Analysis
  • 5.2.1. Component: Rising preference for data analytics due to its actionable insights from vast datasets
  • 5.2.2. Organization Size: Growing adoption in small & medium-sized enterprises to understand customer behavior
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mobile Apps & Web Analytics Market, by Component

• 6.1. Introduction
• 6.2. Services
  • 6.2.1. Consulting
  • 6.2.2. Integration & Deployment
  • 6.2.3. Support & Maintenance
• 6.3. Solutions
  • 6.3.1. Data Analytics
  • 6.3.2. Data Discovery
  • 6.3.3. Data Management
  • 6.3.4. Data Visualization

7. Mobile Apps & Web Analytics Market, by Deployment

• 7.1. Introduction
• 7.2. On-Cloud
• 7.3. On-premises

8. Mobile Apps & Web Analytics Market, by Application

• 8.1. Introduction
• 8.2. Content & Email Marketing
• 8.3. Heat Map Analysis
• 8.4. Marketing Automation
• 8.5. Mobile Advertising & Marketing Analysis
• 8.6. Social Media Engagement

9. Mobile Apps & Web Analytics Market, by Organization Size

• 9.1. Introduction
• 9.2. Large Enterprise
• 9.3. Small & Medium-Sized Enterprises

10. Mobile Apps & Web Analytics Market, by Application Category

• 10.1. Introduction
• 10.2. Automotive
• 10.3. Banking, Financial Services, and Insurance
• 10.4. Energy & Utilities
• 10.5. Government & Public
• 10.6. Healthcare & Life Sciences
• 10.7. Manufacturing
• 10.8. Media & Entertainment
• 10.9. Retail & eCommerce
• 10.10. Telecommunication
• 10.11. Transportation & Logistics
• 10.12. Travel & Hospitality

11. Americas Mobile Apps & Web Analytics Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Mobile Apps & Web Analytics Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Mobile Apps & Web Analytics Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2024
• 14.2. FPNV Positioning Matrix, 2024
• 14.3. Competitive Scenario Analysis
  • 14.3.1. MicroStrategy's AI-powered analytics transforms real-time data access for seamless enterprise decisions
  • 14.3.2. Tech Mahindra and Microsoft unite for a revolutionary analytics platform enhancing data-driven decision-making
  • 14.3.3. AnyMind Group's enhanced analytics on AnyManager to optimize user acquisition and app performance
  • 14.3.4. Adobe brings product analytics to its Experience Cloud | TechCrunch
  • 14.3.5. Optimizely and Google expand strategic partnership to collaborate on Google Analytics 4
  • 14.3.6. MSCI partners with Google Cloud for a secure global investment data platform on cloud
  • 14.3.7. AWS and Slalom Expand Next-Generation Strategic Collaboration
  • 14.3.8. AWS simplifies data management, analytics with new services | InfoWorld
  • 14.3.9. Data analytics and AI solutions firm Sigmoid secures USD 12 Mn funding
  • 14.3.10. Amazon Unveils Additional Analytics and Data to Empower Seller Success
  • 14.3.11. Branch Acquires Adlibertas To Advance A Data-First Platform For Mobile App Growth
  • 14.3.12. Amplitude and Snowflake expand partnership to advance product experiences
  • 14.3.13. Decision intelligence platform Pyramid Analytics raises USD 120 million in Series E funding
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. 42matters AG
• 2. Adjust GmbH
• 3. Adobe Inc.
• 4. Alchemer LLC
• 5. Amazon Web Services, Inc.
• 6. Amplitude, Inc.
• 7. AppFollow
• 8. Apphud
• 9. Apple Inc.
• 10. Applied Technologies Internet SAS
• 11. AppsFlyer Ltd.
• 12. AppTweak SA
• 13. Branch Metrics, Inc
• 14. Broadcom Inc.
• 15. Chartbeat, Inc.
• 16. Comscore, Inc.
• 17. Contentsquare
• 18. Conva Ventures Inc.
• 19. Countly Ltd.
• 20. Datamatics Global Services Limited
• 21. Flurry, Inc.
• 22. FullStory, Inc.
• 23. Glassbox Ltd.
• 24. Google LLC
• 25. Heap Inc.
• 26. International Business Machines Corporation
• 27. Microsoft Corporation
• 28. Microstrategy Incorporated
• 29. Mixpanel, Inc.
• 30. Mobius Solutions, Ltd.
• 31. MoEngage, Inc.
• 32. Open Text Corporation
• 33. Oracle Corporation
• 34. Pendo.io, Inc.
• 35. Plausible Insights OU
• 36. QlikTech International AB
• 37. Qonversion Inc.
• 38. Quantum Metric, Inc.
• 39. Salesforce, Inc.
• 40. SAP SE
• 41. SAS Institute Inc.
• 42. Singular Labs, Inc.
• 43. Smartlook.com
• 44. Splunk Inc.
• 45. Teradata Corporation
• 46. TIBCO Software Inc.
• 47. Upland Software, Inc.
• 48. UXCam
• 49. Webtrends Inc.