電子玩具・ゲーム市場：製品タイプ、年齢層、流通チャネル、用途別-2025-2030年世界予測

電子玩具・ゲーム市場は、2023年に503億9,000万米ドルと評価され、2024年には536億7,000万米ドルに達すると予測され、CAGR 6.68％で成長し、2030年には792億5,000万米ドルに達すると予測されています。

電子玩具・ゲーム市場には、ビデオゲーム、知育玩具、遠隔操作機器、バーチャルリアリティキットなど、多様な製品が含まれます。この分野は、絶え間ない技術の進歩によって牽引されており、様々な年齢層の娯楽と教育の両方のニーズに対応しています。電子玩具やゲームの必要性は、デジタルリテラシーの向上や、早期教育やレクリエーション活動へのテクノロジーの組み込みによって増幅され、認知発達やスキル向上のための不可欠なツールとなっています。家庭用エンターテインメント・システム、教育機関、ゲーム・アーケードから競合eスポーツまで、用途と最終用途の範囲は広がっており、市場の大きな可能性を示しています。市場の主な成長促進要因には、可処分所得の増加、eスポーツの人気、拡張現実（AR）と仮想現実（VR）をゲームに統合して没入体験を生み出すことなどがあります。イノベーションと学習を促進するSTEMベースの教育玩具に対する需要の高まりや、利便性とアクセシビリティを提供するモバイルおよびクラウドゲームプラットフォームの拡大から、潜在的なビジネスチャンスが生まれます。しかし、製品コストの高騰、スクリーン使用時間に関する健康上の懸念、オンライン・ゲーム環境におけるデータ・プライバシーの問題などの課題が、市場の成長を阻害しています。主な制約には、急速な技術の陳腐化や激しい競合などがあり、市場の関連性を維持するためには絶え間ない技術革新が必要です。技術革新が必要な分野としては、ゲームにおけるAIを活用したパーソナライゼーションや、環境問題に対応した持続可能で環境に優しい玩具の開発などが挙げられます。市場の性質は非常にダイナミックで競争が激しいため、新たな動向や消費者の嗜好を活用するための機敏な戦略が必要となります。企業が成功を収めるためには、消費者行動を理解し、高度な分析を活用し、技術革新者との戦略的パートナーシップを育むことに注力し、消費者を引き付け、教育する最先端の製品を提供することで、大きな市場シェアを獲得する必要があります。

市場力学：急速に進化する電子玩具・ゲーム市場の主要市場インサイトを公開

電子玩具・ゲーム市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 消費者の生活水準と家計支出の増加
  • 各国におけるオンライン・チャネルでの製品入手可能性の拡大
• 市場抑制要因
  • 代替品や代替品に比べ高価格帯であること
• 市場機会
  • ゲーム体験向上のための統合AI技術の進歩
  • ハイテク企業と玩具メーカー間の共同事業の増加
• 市場の課題
  • 製品開発と製造の複雑さ

ポーターのファイブフォース：電子玩具・ゲーム市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：電子玩具・ゲーム市場における外部からの影響の把握

外部マクロ環境要因は、電子玩具・ゲーム市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析電子玩具・ゲーム市場における競合情勢の把握

電子玩具・ゲーム市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス電子玩具・ゲーム市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、電子玩具・ゲーム市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨電子玩具・ゲーム市場における成功への道筋を描く

電子玩具・ゲーム市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報に基づいた意思決定を行う上で役立つ重要な質問にも回答しています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 消費者の生活水準と家計支出の増加
    • 経済全体にわたってオンラインチャネルでの製品の入手可能性が増加
  • 抑制要因
    • 代替品や代替品と比較して価格が高い
  • 機会
    • ゲーム体験を向上させる統合AI技術の進歩
    • テクノロジー企業と玩具メーカーの協業が増加
  • 課題
    • 製品開発と製造における複雑さ
• 市場セグメンテーション分析
  • 製品：仮想現実と拡張現実のおもちゃの新たな応用と重要性
  • 流通チャネル：ユーザーの利便性によりオンライン販売チャネルの人気が高まっている
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 電子玩具・ゲーム市場：製品別

• 電子ビルディングブロック
• 電子ペット
• ゲーム機
• ハンドヘルドゲーム機
• ハンドヘルドゲーム
• インタラクティブドール＆アクションフィギュア
• 学習・教育玩具
• 音楽おもちゃ
• リモートコントロール車両
• スマートウェアラブル玩具
• ビデオゲーム
• バーチャルリアリティと拡張現実のおもちゃ

第7章 電子玩具・ゲーム市場：タイプ別

• 所有
• レンタル

第8章 電子玩具・ゲーム市場：年齢層別

• 15歳以上
• 9～15歳
• 8歳まで

第9章 電子玩具・ゲーム市場：流通チャネル別

• コンビニエンスストア
• 電気製品専門店
• オンライン小売業者
• スーパーマーケットとハイパーマーケット

第10章 電子玩具・ゲーム市場用途別

• 商業用
  • 企業研修
  • ゲームセンター
  • 学校と大学
• 個人的

第11章 南北アメリカの電子玩具・ゲーム市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第12章 アジア太平洋地域の電子玩具・ゲーム市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第13章 欧州・中東・アフリカの電子玩具・ゲーム市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第14章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • マテルとアウトライトゲームズの提携によるデジタルゲームへの戦略的拡大
  • 革新的な遊びを通じて子供の関心を高めるハズブロのインタラクティブなペッパピッグ玩具の発売
  • Just PlayのFurRealインタラクティブペットの市場拡大
• 戦略分析と提言

企業一覧

• Arcade1Up
• Buffalo Games
• Educational Insights
• Epic Games
• Hamleys by Reliance Brands Limited
• Hasbro
• Just Play, LLC
• Learning Resources Inc.
• LEGO Group
• Mattel, Inc.
• Microsoft Corporation
• Nexon Co., Ltd.
• Nintendo Co., Ltd.
• Sony Group Corporation
• Tamagotchi by Bandai Namco Entertainment Inc.
• Toyshine by Sunshine Gifts and Stationers
• Valve Corporation
• Webby Toys
• WembleyToys
• WowWee Group Limited

LIST OF FIGURES

• FIGURE 1. ELECTRONIC TOYS & GAMES MARKET RESEARCH PROCESS
• FIGURE 2. ELECTRONIC TOYS & GAMES MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2023 VS 2030 (%)
• FIGURE 15. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. AMERICAS ELECTRONIC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. AMERICAS ELECTRONIC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. UNITED STATES ELECTRONIC TOYS & GAMES MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 19. UNITED STATES ELECTRONIC TOYS & GAMES MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. ASIA-PACIFIC ELECTRONIC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. ASIA-PACIFIC ELECTRONIC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. EUROPE, MIDDLE EAST & AFRICA ELECTRONIC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 23. EUROPE, MIDDLE EAST & AFRICA ELECTRONIC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 24. ELECTRONIC TOYS & GAMES MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 25. ELECTRONIC TOYS & GAMES MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. ELECTRONIC TOYS & GAMES MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. ELECTRONIC TOYS & GAMES MARKET DYNAMICS
• TABLE 7. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY ELECTRONIC BUILDING BLOCKS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY ELECTRONIC PETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY GAMING CONSOLES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY HANDHELD GAME CONSOLES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY HANDHELD GAMES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY INTERACTIVE DOLLS & ACTION FIGURES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY LEARNING AND EDUCATIONAL TOYS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY MUSIC TOYS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY REMOTE CONTROL VEHICLES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY SMART-WEARABLE TOYS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY VIDEO GAMES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY VIRTUAL REALITY & AUGMENTED REALITY TOYS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY OWNED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY RENTED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY 15 YEARS & ABOVE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY 9 - 15 YEARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY UP TO 8 YEARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY ELECTRONIC SPECIALTY STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY ONLINE RETAILERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 31. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY SUPERMARKETS & HYPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 32. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 33. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 34. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY CORPORATE TRAINING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 35. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY GAMING CENTERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 36. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY SCHOOLS & COLLEGES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 37. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 38. GLOBAL ELECTRONIC TOYS & GAMES MARKET SIZE, BY PERSONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 39. AMERICAS ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 40. AMERICAS ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 41. AMERICAS ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 42. AMERICAS ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 43. AMERICAS ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 44. AMERICAS ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 45. AMERICAS ELECTRONIC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 46. ARGENTINA ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 47. ARGENTINA ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 48. ARGENTINA ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 49. ARGENTINA ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. ARGENTINA ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 51. ARGENTINA ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 52. BRAZIL ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 53. BRAZIL ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 54. BRAZIL ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 55. BRAZIL ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 56. BRAZIL ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 57. BRAZIL ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 58. CANADA ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 59. CANADA ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 60. CANADA ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 61. CANADA ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 62. CANADA ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 63. CANADA ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 64. MEXICO ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 65. MEXICO ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 66. MEXICO ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 67. MEXICO ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. MEXICO ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 69. MEXICO ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 70. UNITED STATES ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 71. UNITED STATES ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 72. UNITED STATES ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 73. UNITED STATES ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. UNITED STATES ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 75. UNITED STATES ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 76. UNITED STATES ELECTRONIC TOYS & GAMES MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 77. ASIA-PACIFIC ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 78. ASIA-PACIFIC ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 79. ASIA-PACIFIC ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 80. ASIA-PACIFIC ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 81. ASIA-PACIFIC ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 82. ASIA-PACIFIC ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 83. ASIA-PACIFIC ELECTRONIC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 84. AUSTRALIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 85. AUSTRALIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 86. AUSTRALIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 87. AUSTRALIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 88. AUSTRALIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 89. AUSTRALIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 90. CHINA ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 91. CHINA ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 92. CHINA ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 93. CHINA ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 94. CHINA ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 95. CHINA ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 96. INDIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 97. INDIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 98. INDIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 99. INDIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 100. INDIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 101. INDIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 102. INDONESIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 103. INDONESIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 104. INDONESIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 105. INDONESIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 106. INDONESIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 107. INDONESIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 108. JAPAN ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 109. JAPAN ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 110. JAPAN ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 111. JAPAN ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 112. JAPAN ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 113. JAPAN ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 114. MALAYSIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 115. MALAYSIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 116. MALAYSIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 117. MALAYSIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 118. MALAYSIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 119. MALAYSIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 120. PHILIPPINES ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 121. PHILIPPINES ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 122. PHILIPPINES ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 123. PHILIPPINES ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 124. PHILIPPINES ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 125. PHILIPPINES ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 126. SINGAPORE ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 127. SINGAPORE ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 128. SINGAPORE ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 129. SINGAPORE ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 130. SINGAPORE ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 131. SINGAPORE ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 132. SOUTH KOREA ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 133. SOUTH KOREA ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 134. SOUTH KOREA ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 135. SOUTH KOREA ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 136. SOUTH KOREA ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 137. SOUTH KOREA ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 138. TAIWAN ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 139. TAIWAN ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 140. TAIWAN ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 141. TAIWAN ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 142. TAIWAN ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 143. TAIWAN ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 144. THAILAND ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 145. THAILAND ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 146. THAILAND ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 147. THAILAND ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 148. THAILAND ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 149. THAILAND ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 150. VIETNAM ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 151. VIETNAM ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 152. VIETNAM ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 153. VIETNAM ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 154. VIETNAM ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 155. VIETNAM ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 156. EUROPE, MIDDLE EAST & AFRICA ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 157. EUROPE, MIDDLE EAST & AFRICA ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 158. EUROPE, MIDDLE EAST & AFRICA ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 159. EUROPE, MIDDLE EAST & AFRICA ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 160. EUROPE, MIDDLE EAST & AFRICA ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 161. EUROPE, MIDDLE EAST & AFRICA ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 162. EUROPE, MIDDLE EAST & AFRICA ELECTRONIC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 163. DENMARK ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 164. DENMARK ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 165. DENMARK ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 166. DENMARK ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 167. DENMARK ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 168. DENMARK ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 169. EGYPT ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 170. EGYPT ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 171. EGYPT ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 172. EGYPT ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 173. EGYPT ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 174. EGYPT ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 175. FINLAND ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 176. FINLAND ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 177. FINLAND ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 178. FINLAND ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 179. FINLAND ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 180. FINLAND ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 181. FRANCE ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 182. FRANCE ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 183. FRANCE ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 184. FRANCE ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 185. FRANCE ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 186. FRANCE ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 187. GERMANY ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 188. GERMANY ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 189. GERMANY ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 190. GERMANY ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 191. GERMANY ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 192. GERMANY ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 193. ISRAEL ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 194. ISRAEL ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 195. ISRAEL ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 196. ISRAEL ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 197. ISRAEL ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 198. ISRAEL ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 199. ITALY ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 200. ITALY ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 201. ITALY ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 202. ITALY ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 203. ITALY ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 204. ITALY ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 205. NETHERLANDS ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 206. NETHERLANDS ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 207. NETHERLANDS ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 208. NETHERLANDS ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 209. NETHERLANDS ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 210. NETHERLANDS ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 211. NIGERIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 212. NIGERIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 213. NIGERIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 214. NIGERIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 215. NIGERIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 216. NIGERIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 217. NORWAY ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 218. NORWAY ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 219. NORWAY ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 220. NORWAY ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 221. NORWAY ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 222. NORWAY ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 223. POLAND ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 224. POLAND ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 225. POLAND ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 226. POLAND ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 227. POLAND ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 228. POLAND ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 229. QATAR ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 230. QATAR ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 231. QATAR ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 232. QATAR ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 233. QATAR ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 234. QATAR ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 235. RUSSIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 236. RUSSIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 237. RUSSIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 238. RUSSIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 239. RUSSIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 240. RUSSIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 241. SAUDI ARABIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 242. SAUDI ARABIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 243. SAUDI ARABIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 244. SAUDI ARABIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 245. SAUDI ARABIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 246. SAUDI ARABIA ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 247. SOUTH AFRICA ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 248. SOUTH AFRICA ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 249. SOUTH AFRICA ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 250. SOUTH AFRICA ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 251. SOUTH AFRICA ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 252. SOUTH AFRICA ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 253. SPAIN ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 254. SPAIN ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 255. SPAIN ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 256. SPAIN ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 257. SPAIN ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 258. SPAIN ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 259. SWEDEN ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 260. SWEDEN ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 261. SWEDEN ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 262. SWEDEN ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 263. SWEDEN ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 264. SWEDEN ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 265. SWITZERLAND ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 266. SWITZERLAND ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 267. SWITZERLAND ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 268. SWITZERLAND ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 269. SWITZERLAND ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 270. SWITZERLAND ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 271. TURKEY ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 272. TURKEY ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 273. TURKEY ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 274. TURKEY ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 275. TURKEY ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 276. TURKEY ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 277. UNITED ARAB EMIRATES ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 278. UNITED ARAB EMIRATES ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 279. UNITED ARAB EMIRATES ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 280. UNITED ARAB EMIRATES ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 281. UNITED ARAB EMIRATES ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 282. UNITED ARAB EMIRATES ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 283. UNITED KINGDOM ELECTRONIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 284. UNITED KINGDOM ELECTRONIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 285. UNITED KINGDOM ELECTRONIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 286. UNITED KINGDOM ELECTRONIC TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 287. UNITED KINGDOM ELECTRONIC TOYS & GAMES MARKET SIZE, BY USAGE, 2018-2030 (USD MILLION)
• TABLE 288. UNITED KINGDOM ELECTRONIC TOYS & GAMES MARKET SIZE, BY COMMERCIAL, 2018-2030 (USD MILLION)
• TABLE 289. ELECTRONIC TOYS & GAMES MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 290. ELECTRONIC TOYS & GAMES MARKET, FPNV POSITIONING MATRIX, 2023

The Electronic Toys & Games Market was valued at USD 50.39 billion in 2023, expected to reach USD 53.67 billion in 2024, and is projected to grow at a CAGR of 6.68%, to USD 79.25 billion by 2030.

The electronic toys and games market encompasses a diverse range of products, including video games, educational toys, remote-controlled devices, and virtual reality kits. This sector is driven by constant technological advancements, catering to both entertainment and educational needs across various age groups. The necessity for electronic toys and games is amplified by increasing digital literacy and the incorporation of technology into early education and recreational activities, making them essential tools for cognitive development and skill enhancement. Application and end-use scope extend from household entertainment systems, educational institutions, and gaming arcades to competitive e-sports, revealing vast market potential. Key growth drivers in the market include rising disposable incomes, the popularity of e-sports, and the integration of Augmented Reality (AR) and Virtual Reality (VR) into gaming, creating immersive experiences. Potential opportunities arise from the growing demand for STEM-based educational toys, which foster innovation and learning, and the expansion of mobile and cloud gaming platforms, offering convenience and accessibility. However, market growth is impeded by challenges such as high product costs, health concerns regarding screen time, and data privacy issues in online gaming environments. Key limitations include rapid tech obsolescence and intense competition, which necessitate constant innovation to maintain market relevance. Areas ripe for innovation include AI-driven personalization in gaming and the development of sustainable, eco-friendly toys to align with environmental concerns. The nature of the market is highly dynamic and competitive, necessitating agile strategies to capitalize on emerging trends and consumer preferences. To thrive, businesses need to focus on understanding consumer behavior, leveraging advanced analytics, and fostering strategic partnerships with tech innovators to deliver cutting-edge products that engage and educate, thereby capturing sizeable market share.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Electronic Toys & Games Market

The Electronic Toys & Games Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing consumer standard of living and household spending
  • Growing availability of products on online channels across economies
• Market Restraints
  • High price point compared to alternatives and substitutes
• Market Opportunities
  • Advancements in integrated AI technologies for enhanced gaming experience
  • Increase in collaborative ventures between tech companies and toy manufacturers
• Market Challenges
  • Complexities in product development and manufacturing

Porter's Five Forces: A Strategic Tool for Navigating the Electronic Toys & Games Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Electronic Toys & Games Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Electronic Toys & Games Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Electronic Toys & Games Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Electronic Toys & Games Market

A detailed market share analysis in the Electronic Toys & Games Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Electronic Toys & Games Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Electronic Toys & Games Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Electronic Toys & Games Market

A strategic analysis of the Electronic Toys & Games Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Electronic Toys & Games Market, highlighting leading vendors and their innovative profiles. These include Arcade1Up, Buffalo Games, Educational Insights, Epic Games, Hamleys by Reliance Brands Limited, Hasbro, Just Play, LLC, Learning Resources Inc., LEGO Group, Mattel, Inc., Microsoft Corporation, Nexon Co., Ltd., Nintendo Co., Ltd., Sony Group Corporation, Tamagotchi by Bandai Namco Entertainment Inc., Toyshine by Sunshine Gifts and Stationers, Valve Corporation, Webby Toys, WembleyToys, and WowWee Group Limited.

Market Segmentation & Coverage

This research report categorizes the Electronic Toys & Games Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Electronic Building Blocks, Electronic Pets, Gaming Consoles, Handheld Game Consoles, Handheld Games, Interactive Dolls & Action Figures, Learning and Educational Toys, Music Toys, Remote Control Vehicles, Smart-Wearable Toys, Video Games, and Virtual Reality & Augmented Reality Toys.
• Based on Type, market is studied across Owned and Rented.
• Based on Age Group, market is studied across 15 years & Above, 9 - 15 Years, and Up to 8 Years.
• Based on Distribution Channel, market is studied across Convenience Stores, Electronic Specialty Stores, Online Retailers, and Supermarkets & Hypermarkets.
• Based on Usage, market is studied across Commercial and Personal. The Commercial is further studied across Corporate Training, Gaming Centers, and Schools & Colleges.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing consumer standard of living and household spending
    • 5.1.1.2. Growing availability of products on online channels across economies
  • 5.1.2. Restraints
    • 5.1.2.1. High price point compared to alternatives and substitutes
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in integrated AI technologies for enhanced gaming experience
    • 5.1.3.2. Increase in collaborative ventures between tech companies and toy manufacturers
  • 5.1.4. Challenges
    • 5.1.4.1. Complexities in product development and manufacturing
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: Emerging applications and significance of virtual reality & augmented reality toys
  • 5.2.2. Distribution Channel: Growing popularity of online sales channels owing to user convenience
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Electronic Toys & Games Market, by Product

• 6.1. Introduction
• 6.2. Electronic Building Blocks
• 6.3. Electronic Pets
• 6.4. Gaming Consoles
• 6.5. Handheld Game Consoles
• 6.6. Handheld Games
• 6.7. Interactive Dolls & Action Figures
• 6.8. Learning and Educational Toys
• 6.9. Music Toys
• 6.10. Remote Control Vehicles
• 6.11. Smart-Wearable Toys
• 6.12. Video Games
• 6.13. Virtual Reality & Augmented Reality Toys

7. Electronic Toys & Games Market, by Type

• 7.1. Introduction
• 7.2. Owned
• 7.3. Rented

8. Electronic Toys & Games Market, by Age Group

• 8.1. Introduction
• 8.2. 15 years & Above
• 8.3. 9 - 15 Years
• 8.4. Up to 8 Years

9. Electronic Toys & Games Market, by Distribution Channel

• 9.1. Introduction
• 9.2. Convenience Stores
• 9.3. Electronic Specialty Stores
• 9.4. Online Retailers
• 9.5. Supermarkets & Hypermarkets

10. Electronic Toys & Games Market, by Usage

• 10.1. Introduction
• 10.2. Commercial
  • 10.2.1. Corporate Training
  • 10.2.2. Gaming Centers
  • 10.2.3. Schools & Colleges
• 10.3. Personal

11. Americas Electronic Toys & Games Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Electronic Toys & Games Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Electronic Toys & Games Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Strategic Expansion into Digital Gaming with Partnership between Mattel and Outright Games
  • 14.3.2. Launch of Hasbro's Interactive Peppa Pig Toys to Enhance Child Engagement through Innovative Play
  • 14.3.3. Market Expansion of Just Play's FurReal Interactive Pets
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Arcade1Up
• 2. Buffalo Games
• 3. Educational Insights
• 4. Epic Games
• 5. Hamleys by Reliance Brands Limited
• 6. Hasbro
• 7. Just Play, LLC
• 8. Learning Resources Inc.
• 9. LEGO Group
• 10. Mattel, Inc.
• 11. Microsoft Corporation
• 12. Nexon Co., Ltd.
• 13. Nintendo Co., Ltd.
• 14. Sony Group Corporation
• 15. Tamagotchi by Bandai Namco Entertainment Inc.
• 16. Toyshine by Sunshine Gifts and Stationers
• 17. Valve Corporation
• 18. Webby Toys
• 19. WembleyToys
• 20. WowWee Group Limited