デジタルOOH市場：タイプ、製品、用途、分野別-2025～2030年の世界予測

デジタルOOH市場の2023年の市場規模は222億1,000万米ドルで、2024年には243億3,000万米ドルに達すると予測され、CAGR 9.94％で成長し、2030年には431億4,000万米ドルに達すると予測されています。

デジタルOOH（DOOH）広告とは、デジタル看板、交通広告、インタラクティブ・キオスクなど、自宅以外の公共スペースにデジタル表示される広告を指します。この媒体は、オンラインとオフラインのギャップを埋め、広告主に動的なコンテンツオプションと、今日の分析主導のマーケティング状況において極めて重要なリアルタイムのデータ分析を提供します。DOOHは、人通りの多い場所で消費者の注目を集め、従来の広告がリターンの減少に直面する中、代替手段を提供する極めて重要なものです。DOOHの必要性は、パーソナライズされた適応可能なコンテンツを提供する能力に起因しており、これにより消費者のエンゲージメントが高まる。DOOHの用途は、小売、交通、ヘルスケア、エンターテインメントなどさまざまな分野に広がっており、ブランド・マーケティング、公共情報の発信、消費者とのインタラクティブな関わり合いなどに利用できます。主な成長要因としては、自動化されたデータ主導のコンテンツ購入と配置を可能にするプログラマティック広告などの技術的進歩や、革新的な広告スペースの需要を促進する都市化の進展が挙げられます。AIとIoTの統合により、よりスマートで魅力的なコンテンツが可能になり、予測的なターゲティングによりインパクトを与える機会が熟しています。しかし、課題としては、初期投資の高さ、データ利用に関するプライバシーの懸念、デジタルネイティブ・プラットフォームと比較した効果測定の複雑さなどが挙げられます。さらに、リアルタイムのコンテンツ配信やコンテキストを考慮した広告の機会は計り知れないが、デジタルスクリーンの過飽和やデータプライバシーに関する規制圧力に対する懸念が、市場の軌道を阻害する可能性があります。革新的な開発分野は、ハイパーターゲティング広告を提供するための視聴者分析の強化、運用コストを削減するためのエネルギー効率の高いディスプレイ技術の開発、エンゲージメントを高めるためのコンテンツ双方向性の改善にあります。市場のダイナミックな性質を考えると、企業はDOOHキャンペーンの効果を最大化する一方で、プライバシーの課題に対処し、さまざまな国際基準に準拠していることを確認しながら、新たな技術動向を活用することに焦点を当てるべきです。

市場力学：急速に進化するデジタルOOH市場の主要市場インサイトを公開

デジタルOOH市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。こうした動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 従来の広告からデジタル媒体広告プラットフォームへのシフトの増加
  • 様々な分野でのデジタル化の動向の高まり
  • 世界の小売店での普及
• 市場抑制要因
  • デジタルOOHプラットフォームに関する高い導入コスト
• 市場機会
  • 技術的に高度なデジタルOOHプラットフォームのイントロダクション
  • 5Gの台頭によるデジタルOOHプラットフォームの可能性拡大
• 市場課題
  • デジタルOOHソリューションの互換性とセキュリティリスク

ポーターのファイブフォース：デジタルOOH市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、デジタルOOH市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：デジタルOOH市場における外部からの影響の把握

外部マクロ環境要因は、デジタルOOH市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析デジタルOOH市場における競合情勢の把握

デジタルOOH市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスデジタルOOH市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、デジタルOOH市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨デジタルOOH市場における成功への道筋を描く

デジタルOOH市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 従来の広告からデジタルメディア広告プラットフォームへの移行が増加
    • 複数の分野でデジタル化の傾向が高まっている
    • 世界中の小売店で広く採用されている
  • 抑制要因
    • デジタルOOHプラットフォームに関連する高い実装コスト
  • 機会
    • 技術的に高度なデジタルOOHプラットフォームのイントロダクション
    • 5Gの台頭でデジタルOOHプラットフォームの可能性を拡大
  • 課題
    • デジタルOOHソリューションの互換性とセキュリティリスク
• 市場セグメンテーション分析
  • タイプ：大衆の注目を集めるための大型メディアの使用の増加
  • アプリケーション：屋内DOOHディスプレイの需要が高まり、キャプティブ環境の消費者をターゲットに
  • 垂直：さまざまな組織の設定でDOOHの可能性を高め、視聴者の体験を向上させる
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 デジタルOOH市場：タイプ別

• 大型メディア
• 場所ベースの標識
• 店頭デジタルサイネージ

第7章 デジタルOOH市場：製品別

• 拡張現実（AR）
• デジタルビルボード
• インタラクティブキオスク
• プログラマティック広告
• 交通ディスプレイ

第8章 デジタルOOH市場：用途別

• 屋内DOOH
• 屋外用DOOH

第9章 デジタルOOH市場：業界別

• 商業用
• インフラ
• 機関

第10章 南北アメリカのデジタルOOH市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第11章 アジア太平洋地域のデジタルOOH市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第12章 欧州・中東・アフリカのデジタルOOH市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第13章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • Screenverseがプログラマティック DOOHの統合と成長を加速するために1,050万米ドルを確保
  • VIOOH、北京地下鉄で新たなリアルタイムプログラマティックDOOHパートナーシップを締結し中国で事業を拡大
  • BlisとPlace Exchangeが提携し、プレミアムDOOH在庫を増やし、オムニチャネルキャンペーンを強化
• 戦略分析と提言

企業一覧

• Aflak Electronic Industries Co.
• Bell Canada Enterprises Inc.
• Blip by ACME Intergalactic Inc.
• Broadsign International LLC
• Christie Digital Systems USA, Inc. by Ushio, Inc.
• Cisco Systems, Inc.
• Clear Channel Outdoor, LLC
• Daktronics
• Electro-Matic Corporate
• EMC Outdoor LLC
• Firefly Systems Inc.
• Google, LLC by Alphabet, Inc.
• Hola Systems
• Intel Corporation
• JCDecaux by Clear Channel Outdoor Holdings, Inc.
• Lamar Advertising Company
• LaneSquare Technology Pvt Ltd.
• LG Electronics Inc.
• Lightbox OOH Video Network
• oOh!media Limited
• Outfront Media Inc.
• Panasonic Corporation
• Planar Systems Inc.
• ProSigns Global
• QMS Media Pty Ltd.
• Sharp NEC Display Solutions Europe GmbH
• Stroer CORE GmbH & Co. KG
• The Neuron Holdings, Inc.
• TPS Engage Inc.
• Ultravision LED Solutions
• Visual LED Systems
• Xtreme Media Pvt. Ltd.

LIST OF FIGURES

• FIGURE 1. DIGITAL OUT OF HOME MARKET RESEARCH PROCESS
• FIGURE 2. DIGITAL OUT OF HOME MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 17. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. DIGITAL OUT OF HOME MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 23. DIGITAL OUT OF HOME MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. DIGITAL OUT OF HOME MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. DIGITAL OUT OF HOME MARKET DYNAMICS
• TABLE 7. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY LARGE FORMAT MEDIA, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY PLACE-BASED SIGNAGE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY POINT-OF-PURCHASE DIGITAL SIGNAGE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY AUGMENTED REALITY (AR), BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY DIGITAL BILLBOARDS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY INTERACTIVE KIOSKS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY PROGRAMMATIC ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY TRANSIT DISPLAYS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY INDOOR DOOH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY OUTDOOR DOOH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY COMMERCIAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY INFRASTRUCTURAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL DIGITAL OUT OF HOME MARKET SIZE, BY INSTITUTIONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 27. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 28. AMERICAS DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 29. ARGENTINA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 30. ARGENTINA DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 31. ARGENTINA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 32. ARGENTINA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 33. BRAZIL DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 34. BRAZIL DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 35. BRAZIL DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 36. BRAZIL DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 37. CANADA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 38. CANADA DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 39. CANADA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 40. CANADA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 41. MEXICO DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 42. MEXICO DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 43. MEXICO DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 44. MEXICO DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 45. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 46. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 47. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 48. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 49. UNITED STATES DIGITAL OUT OF HOME MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 50. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 51. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 52. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 53. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 54. ASIA-PACIFIC DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 55. AUSTRALIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 56. AUSTRALIA DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 57. AUSTRALIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 58. AUSTRALIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 59. CHINA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 60. CHINA DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 61. CHINA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 62. CHINA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 63. INDIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 64. INDIA DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 65. INDIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 66. INDIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 67. INDONESIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 68. INDONESIA DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 69. INDONESIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 70. INDONESIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 71. JAPAN DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 72. JAPAN DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 73. JAPAN DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 74. JAPAN DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 75. MALAYSIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 76. MALAYSIA DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 77. MALAYSIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 78. MALAYSIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 79. PHILIPPINES DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 80. PHILIPPINES DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 81. PHILIPPINES DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 82. PHILIPPINES DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 83. SINGAPORE DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 84. SINGAPORE DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 85. SINGAPORE DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 86. SINGAPORE DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH KOREA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 88. SOUTH KOREA DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 89. SOUTH KOREA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 90. SOUTH KOREA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 91. TAIWAN DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 92. TAIWAN DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 93. TAIWAN DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 94. TAIWAN DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 95. THAILAND DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 96. THAILAND DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 97. THAILAND DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 98. THAILAND DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 99. VIETNAM DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 100. VIETNAM DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 101. VIETNAM DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 102. VIETNAM DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 103. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 104. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 105. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 106. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 107. EUROPE, MIDDLE EAST & AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 108. DENMARK DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 109. DENMARK DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 110. DENMARK DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 111. DENMARK DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 112. EGYPT DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 113. EGYPT DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 114. EGYPT DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 115. EGYPT DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 116. FINLAND DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 117. FINLAND DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 118. FINLAND DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 119. FINLAND DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 120. FRANCE DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 121. FRANCE DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 122. FRANCE DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 123. FRANCE DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 124. GERMANY DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 125. GERMANY DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 126. GERMANY DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 127. GERMANY DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 128. ISRAEL DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 129. ISRAEL DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 130. ISRAEL DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 131. ISRAEL DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 132. ITALY DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 133. ITALY DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 134. ITALY DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 135. ITALY DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 136. NETHERLANDS DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 137. NETHERLANDS DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 138. NETHERLANDS DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 139. NETHERLANDS DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 140. NIGERIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 141. NIGERIA DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 142. NIGERIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 143. NIGERIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 144. NORWAY DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 145. NORWAY DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 146. NORWAY DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 147. NORWAY DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 148. POLAND DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 149. POLAND DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 150. POLAND DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 151. POLAND DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 152. QATAR DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 153. QATAR DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 154. QATAR DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 155. QATAR DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 156. RUSSIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 157. RUSSIA DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 158. RUSSIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 159. RUSSIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 160. SAUDI ARABIA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 161. SAUDI ARABIA DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 162. SAUDI ARABIA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 163. SAUDI ARABIA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 164. SOUTH AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 165. SOUTH AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 166. SOUTH AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 167. SOUTH AFRICA DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 168. SPAIN DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 169. SPAIN DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 170. SPAIN DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 171. SPAIN DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 172. SWEDEN DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 173. SWEDEN DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 174. SWEDEN DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 175. SWEDEN DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 176. SWITZERLAND DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 177. SWITZERLAND DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 178. SWITZERLAND DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 179. SWITZERLAND DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 180. TURKEY DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 181. TURKEY DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 182. TURKEY DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 183. TURKEY DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 184. UNITED ARAB EMIRATES DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 185. UNITED ARAB EMIRATES DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 186. UNITED ARAB EMIRATES DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 187. UNITED ARAB EMIRATES DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 188. UNITED KINGDOM DIGITAL OUT OF HOME MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 189. UNITED KINGDOM DIGITAL OUT OF HOME MARKET SIZE, BY PRODUCTS, 2018-2030 (USD MILLION)
• TABLE 190. UNITED KINGDOM DIGITAL OUT OF HOME MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 191. UNITED KINGDOM DIGITAL OUT OF HOME MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
• TABLE 192. DIGITAL OUT OF HOME MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 193. DIGITAL OUT OF HOME MARKET, FPNV POSITIONING MATRIX, 2023

The Digital Out of Home Market was valued at USD 22.21 billion in 2023, expected to reach USD 24.33 billion in 2024, and is projected to grow at a CAGR of 9.94%, to USD 43.14 billion by 2030.

Digital Out of Home (DOOH) advertising refers to digitally displayed ads in public spaces outside of one's home, such as digital billboards, transit ads, and interactive kiosks. This medium bridges the gap between online and offline experiences, providing advertisers with dynamic content options and real-time data analytics, crucial in today's analytics-driven marketing landscape. DOOH is pivotal as it captures consumers' attention in high-traffic areas, offering an alternative as traditional advertising faces diminishing returns. The necessity stems from its capability to deliver personalized and adaptable content, which enhances consumer engagement. Applications of DOOH extend across various sectors including retail, transportation, healthcare, and entertainment, where it can be used for brand marketing, public information dissemination, and interactive consumer engagements. Key growth factors include technological advancements such as programmatic advertising, which allows for automated, data-driven content buying and placement, and increased urbanization driving demand for innovative advertising spaces. Opportunities are ripe in the integration of AI and IoT, enabling smarter, more engaging content that drives impact through predictive targeting. However, challenges include high initial investments, privacy concerns related to data usage, and complexities in measuring effectiveness compared to digital native platforms. Moreover, while opportunities in real-time content delivery and context-aware advertising are immense, concerns about digital screen over-saturation and regulatory pressures on data privacy could hamper the market's trajectory. Innovation areas lie in enhancing audience analytics to deliver hyper-targeted advertising, developing energy-efficient display technologies to lower operational costs, and improving content interactivity to boost engagement. Given the market's dynamic nature, businesses should focus on leveraging emerging tech trends while addressing privacy challenges, ensuring that they remain compliant with varying international standards while maximizing the impact of their DOOH campaigns.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Digital Out of Home Market

The Digital Out of Home Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing shift from traditional advertising to digital medium advertising platforms
  • Rise in trend of digitalization across several sectors
  • Widespread adoption across retail stores globally
• Market Restraints
  • High implementation cost associated with digital out of home platforms
• Market Opportunities
  • Introduction of technologically advanced digital out of home platforms
  • Expanding the potential of digital out of home platforms with emerging trend of 5G
• Market Challenges
  • Compatibility and security risks with digital out of home solutions

Porter's Five Forces: A Strategic Tool for Navigating the Digital Out of Home Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Digital Out of Home Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Digital Out of Home Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Digital Out of Home Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Digital Out of Home Market

A detailed market share analysis in the Digital Out of Home Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Digital Out of Home Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Digital Out of Home Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Digital Out of Home Market

A strategic analysis of the Digital Out of Home Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Digital Out of Home Market, highlighting leading vendors and their innovative profiles. These include Aflak Electronic Industries Co., Bell Canada Enterprises Inc., Blip by ACME Intergalactic Inc., Broadsign International LLC, Christie Digital Systems USA, Inc. by Ushio, Inc., Cisco Systems, Inc., Clear Channel Outdoor, LLC, Daktronics, Electro-Matic Corporate, EMC Outdoor LLC, Firefly Systems Inc., Google, LLC by Alphabet, Inc., Hola Systems, Intel Corporation, JCDecaux by Clear Channel Outdoor Holdings, Inc., Lamar Advertising Company, LaneSquare Technology Pvt Ltd., LG Electronics Inc., Lightbox OOH Video Network, oOh!media Limited, Outfront Media Inc., Panasonic Corporation, Planar Systems Inc., ProSigns Global, QMS Media Pty Ltd., Sharp NEC Display Solutions Europe GmbH, Stroer CORE GmbH & Co. KG, The Neuron Holdings, Inc., TPS Engage Inc., Ultravision LED Solutions, Visual LED Systems, and Xtreme Media Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Digital Out of Home Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Large Format Media, Place-based Signage, and Point-of-Purchase Digital Signage.
• Based on Products, market is studied across Augmented Reality (AR), Digital Billboards, Interactive Kiosks, Programmatic Advertising, and Transit Displays.
• Based on Application, market is studied across Indoor DOOH and Outdoor DOOH.
• Based on Vertical, market is studied across Commercial, Infrastructural, and Institutional.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing shift from traditional advertising to digital medium advertising platforms
    • 5.1.1.2. Rise in trend of digitalization across several sectors
    • 5.1.1.3. Widespread adoption across retail stores globally
  • 5.1.2. Restraints
    • 5.1.2.1. High implementation cost associated with digital out of home platforms
  • 5.1.3. Opportunities
    • 5.1.3.1. Introduction of technologically advanced digital out of home platforms
    • 5.1.3.2. Expanding the potential of digital out of home platforms with emerging trend of 5G
  • 5.1.4. Challenges
    • 5.1.4.1. Compatibility and security risks with digital out of home solutions
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Growing usage of large format media to catch the attention of a mass audience
  • 5.2.2. Application: Rising demand for indoor DOOH displays to target consumers in a captive setting
  • 5.2.3. Vertical: Increasing potential of DOOH across institutional settings to improve the experience of the audience
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Digital Out of Home Market, by Type

• 6.1. Introduction
• 6.2. Large Format Media
• 6.3. Place-based Signage
• 6.4. Point-of-Purchase Digital Signage

7. Digital Out of Home Market, by Products

• 7.1. Introduction
• 7.2. Augmented Reality (AR)
• 7.3. Digital Billboards
• 7.4. Interactive Kiosks
• 7.5. Programmatic Advertising
• 7.6. Transit Displays

8. Digital Out of Home Market, by Application

• 8.1. Introduction
• 8.2. Indoor DOOH
• 8.3. Outdoor DOOH

9. Digital Out of Home Market, by Vertical

• 9.1. Introduction
• 9.2. Commercial
• 9.3. Infrastructural
• 9.4. Institutional

10. Americas Digital Out of Home Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Digital Out of Home Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Digital Out of Home Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Screenverse Secures USD 10.5 Million to Accelerate Programmatic DOOH Integration and Growth
  • 13.3.2. VIOOH Expands in China with New Real-Time Programmatic DOOH Partnership in Beijing Metro
  • 13.3.3. Blis and Place Exchange Partner to Boost Premium DOOH Inventory and Enhance Omnichannel Campaigns
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Aflak Electronic Industries Co.
• 2. Bell Canada Enterprises Inc.
• 3. Blip by ACME Intergalactic Inc.
• 4. Broadsign International LLC
• 5. Christie Digital Systems USA, Inc. by Ushio, Inc.
• 6. Cisco Systems, Inc.
• 7. Clear Channel Outdoor, LLC
• 8. Daktronics
• 9. Electro-Matic Corporate
• 10. EMC Outdoor LLC
• 11. Firefly Systems Inc.
• 12. Google, LLC by Alphabet, Inc.
• 13. Hola Systems
• 14. Intel Corporation
• 15. JCDecaux by Clear Channel Outdoor Holdings, Inc.
• 16. Lamar Advertising Company
• 17. LaneSquare Technology Pvt Ltd.
• 18. LG Electronics Inc.
• 19. Lightbox OOH Video Network
• 20. oOh!media Limited
• 21. Outfront Media Inc.
• 22. Panasonic Corporation
• 23. Planar Systems Inc.
• 24. ProSigns Global
• 25. QMS Media Pty Ltd.
• 26. Sharp NEC Display Solutions Europe GmbH
• 27. Stroer CORE GmbH & Co. KG
• 28. The Neuron Holdings, Inc.
• 29. TPS Engage Inc.
• 30. Ultravision LED Solutions
• 31. Visual LED Systems
• 32. Xtreme Media Pvt. Ltd.