リターゲティングソフトウェア市場：デプロイメント別、アプリケーション別- 世界予測2025-2030年

リターゲティングソフトウェア市場の2023年の市場規模は22億8,000万米ドルで、2024年には26億9,000万米ドルに達すると予測され、CAGR 16.10％で成長し、2030年には64億9,000万米ドルに達すると予測されています。

リターゲティングソフトウェアは、主にCookieやピクセルを通じてオンライン活動を追跡することで、マーケティング担当者が過去に自社の製品やサービスに興味を示したユーザーを再び獲得できるように設計されたデジタル広告ツールです。リターゲティングソフトウェアの必要性は、すでにブランドになじみのあるユーザーをターゲットにすることで、エンゲージメントと購買の可能性を高め、コンバージョン率を高めることができる点にあります。eコマース、メディア、旅行、自動車、不動産業界など、その応用範囲は広く、カートを放棄したり、ブランドとのやり取りを中止したりした潜在顧客を取り戻すことで、収益を大幅に向上させることができます。重要な成長要因としては、デジタル・タッチポイントの増加、ターゲティング精度を高めるAIや機械学習の進歩、パーソナライズされたマーケティング体験の重要性の高まりなどが挙げられます。クロスデバイス・ターゲティング・ソリューションの開発や、消費者の信頼を得るための消費者データプライバシーに準拠した慣行の活用にビジネスチャンスがあることは明らかです。しかし、市場はGDPRのような厳しいデータプライバシー規制、過剰なターゲティングに対する消費者の抵抗、同様の機能を提供するソフトウェアプロバイダー間の厳しい競争といった課題に直面しています。また、データ収集の妨げとなる広告ブロック技術やプライバシーを重視したブラウザのアップデートにも限界があります。こうした課題にもかかわらず、技術革新と調査は、広告の関連性を向上させるための予測アルゴリズムの強化、透明性の高いデータ管理のためのブロックチェーンの活用、魅力的な広告フォーマットを作成するための拡張現実の統合に焦点を当てるべきです。市場の性質はダイナミックで競争的であり、飽和状態のデジタルマーケットにおいて効率的な広告戦略への需要が高まっていることが背景にあります。企業は、戦略的パートナーシップや、技術的・規制的変化への継続的な適応を通じて、チャンスを生かすことができます。透明性を重視し、パーソナライズされたマーケティング戦略を展開し、新たなテクノロジーを取り入れることは、急速に進化する市場環境において成長の見込みを活用するための重要な提言です。

市場力学：急速に進化するリターゲティングソフトウェア市場の主要市場インサイトを公開

リターゲティングソフトウェア市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • ソーシャルメディア・プラットフォームの台頭によるオンライン広告需要の高まり
  • 顧客エンゲージメントとブランド認知の重要性の高まり
  • 世界の中小企業の増加
• 市場抑制要因
  • クラウドベースのコンテンツ管理システムの導入とデータ移行にかかるコストの増加
• 市場機会
  • 人工知能を利用したリターディング・ソフトウェアの技術的進歩
  • 世界のカスタマイズ広告の増加
• 市場の課題
  • 広告視聴の透明性の欠如に関する問題

ポーターの5つの力：リターゲティングソフトウェア市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、リターゲティングソフトウェア市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：リターゲティングソフトウェア市場における外部からの影響の把握

外部マクロ環境要因は、リターゲティングソフトウェア市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析リターゲティングソフトウェア市場における競合情勢の把握

リターゲティングソフトウェア市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスリターゲティングソフトウェア市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、リターゲティングソフトウェア市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨リターゲティングソフトウェア市場における成功への道筋を描く

リターゲティングソフトウェア市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • ソーシャルメディアプラットフォームの台頭によるオンライン広告の需要の高まり
    • 顧客エンゲージメントとブランド認知度の重要性の高まり
    • 世界中で中小企業が増加
  • 抑制要因
    • クラウドベースのコンテンツ管理システムへのデータのインストールと移行にかかるコストの増加
  • 機会
    • 人工知能を利用した遅延ソフトウェアの技術的進歩
    • カスタマイズされた広告が世界的に増加
  • 課題
    • 広告の視聴者の透明性の欠如に関連する問題
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 リターゲティングソフトウェア市場：展開別

• クラウド
• オンプレミス

第7章 リターゲティングソフトウェア市場：用途別

• BFSI
• 企業
• 教育
• 政府
• ヘルスケア
• 小売り

第8章 南北アメリカのリターゲティングソフトウェア市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域のリターゲティングソフトウェア市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのリターゲティングソフトウェア市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Affle
• bant.io Ltd.
• Connectio.io
• ConvertFlow Inc.
• Criteo
• Customer Labs Inc.
• emBlue
• Feathr
• Madgicx Ltd.
• Madwire LLC
• Marin Software, Inc.
• Match2One AB
• NextRoll, Inc.
• OptiMonk International Zrt.
• Oracle Corporation
• PixelMe
• Retargeting Biz services
• SharpSpring Ads
• Sovereign Pharma Pvt. Ltd.
• TargetBay, Inc.
• Vizury

LIST OF FIGURES

• FIGURE 1. RETARGETING SOFTWARE MARKET RESEARCH PROCESS
• FIGURE 2. RETARGETING SOFTWARE MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL RETARGETING SOFTWARE MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL RETARGETING SOFTWARE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL RETARGETING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS RETARGETING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS RETARGETING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES RETARGETING SOFTWARE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES RETARGETING SOFTWARE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC RETARGETING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC RETARGETING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA RETARGETING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA RETARGETING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. RETARGETING SOFTWARE MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. RETARGETING SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. RETARGETING SOFTWARE MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL RETARGETING SOFTWARE MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL RETARGETING SOFTWARE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL RETARGETING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. RETARGETING SOFTWARE MARKET DYNAMICS
• TABLE 7. GLOBAL RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL RETARGETING SOFTWARE MARKET SIZE, BY CLOUD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL RETARGETING SOFTWARE MARKET SIZE, BY ON-PREMISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL RETARGETING SOFTWARE MARKET SIZE, BY BFSI, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL RETARGETING SOFTWARE MARKET SIZE, BY CORPORATE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL RETARGETING SOFTWARE MARKET SIZE, BY EDUCATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL RETARGETING SOFTWARE MARKET SIZE, BY GOVERNMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL RETARGETING SOFTWARE MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL RETARGETING SOFTWARE MARKET SIZE, BY RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS RETARGETING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 20. ARGENTINA RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 21. ARGENTINA RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 22. BRAZIL RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 23. BRAZIL RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 24. CANADA RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 25. CANADA RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 26. MEXICO RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 27. MEXICO RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 28. UNITED STATES RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 29. UNITED STATES RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 30. UNITED STATES RETARGETING SOFTWARE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 31. ASIA-PACIFIC RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 32. ASIA-PACIFIC RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 33. ASIA-PACIFIC RETARGETING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 34. AUSTRALIA RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 35. AUSTRALIA RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 36. CHINA RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 37. CHINA RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 38. INDIA RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 39. INDIA RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 40. INDONESIA RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 41. INDONESIA RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 42. JAPAN RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 43. JAPAN RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 44. MALAYSIA RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 45. MALAYSIA RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 46. PHILIPPINES RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 47. PHILIPPINES RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 48. SINGAPORE RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 49. SINGAPORE RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 50. SOUTH KOREA RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 51. SOUTH KOREA RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 52. TAIWAN RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 53. TAIWAN RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 54. THAILAND RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 55. THAILAND RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 56. VIETNAM RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 57. VIETNAM RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 58. EUROPE, MIDDLE EAST & AFRICA RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 59. EUROPE, MIDDLE EAST & AFRICA RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 60. EUROPE, MIDDLE EAST & AFRICA RETARGETING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 61. DENMARK RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 62. DENMARK RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 63. EGYPT RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 64. EGYPT RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 65. FINLAND RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 66. FINLAND RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 67. FRANCE RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 68. FRANCE RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 69. GERMANY RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 70. GERMANY RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 71. ISRAEL RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 72. ISRAEL RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 73. ITALY RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 74. ITALY RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 75. NETHERLANDS RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 76. NETHERLANDS RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 77. NIGERIA RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 78. NIGERIA RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 79. NORWAY RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 80. NORWAY RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 81. POLAND RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 82. POLAND RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 83. QATAR RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 84. QATAR RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 85. RUSSIA RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 86. RUSSIA RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 87. SAUDI ARABIA RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 88. SAUDI ARABIA RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 89. SOUTH AFRICA RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 90. SOUTH AFRICA RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 91. SPAIN RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 92. SPAIN RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 93. SWEDEN RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 94. SWEDEN RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 95. SWITZERLAND RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 96. SWITZERLAND RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 97. TURKEY RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 98. TURKEY RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 99. UNITED ARAB EMIRATES RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 100. UNITED ARAB EMIRATES RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 101. UNITED KINGDOM RETARGETING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 102. UNITED KINGDOM RETARGETING SOFTWARE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 103. RETARGETING SOFTWARE MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 104. RETARGETING SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2023

The Retargeting Software Market was valued at USD 2.28 billion in 2023, expected to reach USD 2.69 billion in 2024, and is projected to grow at a CAGR of 16.10%, to USD 6.49 billion by 2030.

Retargeting software represents a digital advertising tool designed to help marketers re-engage users who have previously shown interest in their products or services, primarily by tracking online activities through cookies or pixels. The necessity of retargeting software arises from its ability to boost conversion rates, as it targets audiences already familiar with a brand, thus increasing the likelihood of engagement and purchase. Its application is extensive across e-commerce, media, travel, automotive, and real estate industries, where reclaiming potential customers who abandon carts or discontinue brand interactions can significantly enhance revenue. Critical growth factors include the increasing number of digital touchpoints, advancements in AI and machine learning for targeting accuracy, and the rising importance of personalized marketing experiences. Opportunities are evident in developing cross-device targeting solutions and leveraging consumer data privacy compliant practices to gain consumer trust. However, the market faces challenges like stringent data privacy regulations such as GDPR, consumer resistance to over-targeting, and stiff competition amongst software providers offering similar functionalities. Limitations also stem from ad-blocking technologies and privacy-centric browser updates that hinder data collection efforts. Despite these challenges, innovation and research should focus on enhancing predictive algorithms to improve ad relevance, utilizing blockchain for transparent data management, and integrating augmented reality to create engaging ad formats. The market's nature is dynamic and competitive, driven by an increasing demand for efficient advertising strategies in a saturated digital marketplace. Businesses can capitalize on opportunities through strategic partnerships and continuous adaptation to technological and regulatory changes. Emphasizing transparency, engaging personalized marketing strategies, and incorporating emerging technologies are key recommendations for leveraging growth prospects in this rapidly evolving market landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Retargeting Software Market

The Retargeting Software Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising demand for online advertising with emerging social media platforms
  • Increase in importance towards customer engagement and brand awareness
  • Growing number of small businesses worldwide
• Market Restraints
  • Increasing costs of installation and migration of data to cloud-based content management systems
• Market Opportunities
  • Technical advancement in retarding software using artificial intelligence
  • Rise in customized advertisements globally
• Market Challenges
  • Problems related to the lack of transparency in the viewership of advertisement

Porter's Five Forces: A Strategic Tool for Navigating the Retargeting Software Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Retargeting Software Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Retargeting Software Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Retargeting Software Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Retargeting Software Market

A detailed market share analysis in the Retargeting Software Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Retargeting Software Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Retargeting Software Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Retargeting Software Market

A strategic analysis of the Retargeting Software Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Retargeting Software Market, highlighting leading vendors and their innovative profiles. These include Affle, bant.io Ltd., Connectio.io, ConvertFlow Inc., Criteo, Customer Labs Inc., emBlue, Feathr, Madgicx Ltd., Madwire LLC, Marin Software, Inc., Match2One AB, NextRoll, Inc., OptiMonk International Zrt., Oracle Corporation, PixelMe, Retargeting Biz services, SharpSpring Ads, Sovereign Pharma Pvt. Ltd., TargetBay, Inc., and Vizury.

Market Segmentation & Coverage

This research report categorizes the Retargeting Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Deployment, market is studied across Cloud and On-Premises.
• Based on Application, market is studied across BFSI, Corporate, Education, Government, Healthcare, and Retail.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising demand for online advertising with emerging social media platforms
    • 5.1.1.2. Increase in importance towards customer engagement and brand awareness
    • 5.1.1.3. Growing number of small businesses worldwide
  • 5.1.2. Restraints
    • 5.1.2.1. Increasing costs of installation and migration of data to cloud-based content management systems
  • 5.1.3. Opportunities
    • 5.1.3.1. Technical advancement in retarding software using artificial intelligence
    • 5.1.3.2. Rise in customized advertisements globally
  • 5.1.4. Challenges
    • 5.1.4.1. Problems related to the lack of transparency in the viewership of advertisement
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Retargeting Software Market, by Deployment

• 6.1. Introduction
• 6.2. Cloud
• 6.3. On-Premises

7. Retargeting Software Market, by Application

• 7.1. Introduction
• 7.2. BFSI
• 7.3. Corporate
• 7.4. Education
• 7.5. Government
• 7.6. Healthcare
• 7.7. Retail

8. Americas Retargeting Software Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Retargeting Software Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Retargeting Software Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Affle
• 2. bant.io Ltd.
• 3. Connectio.io
• 4. ConvertFlow Inc.
• 5. Criteo
• 6. Customer Labs Inc.
• 7. emBlue
• 8. Feathr
• 9. Madgicx Ltd.
• 10. Madwire LLC
• 11. Marin Software, Inc.
• 12. Match2One AB
• 13. NextRoll, Inc.
• 14. OptiMonk International Zrt.
• 15. Oracle Corporation
• 16. PixelMe
• 17. Retargeting Biz services
• 18. SharpSpring Ads
• 19. Sovereign Pharma Pvt. Ltd.
• 20. TargetBay, Inc.
• 21. Vizury