市場調査レポート

商品コード

1800777

デジタルマーケティングソフトウェア市場レポート：ソリューション、サービス、展開タイプ、組織規模、エンドユース、地域別、2025～2033年

Digital Marketing Software Market Report by Solution, Service, Deployment Type, Organization Size, End Use, and Region 2025-2033

出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 123 Pages
納期: 2～3営業日

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価格

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全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

世界のデジタルマーケティングソフトウェア市場規模は2024年に880億米ドルに達しました。今後、IMARC Groupは、同市場が2033年までに2,816億米ドルに達し、2025年から2033年にかけて13.1%の成長率（CAGR）を示すと予測しています。音声で操作できるデバイスやバーチャルアシスタントの利用の増加、オンラインショッピングチャネルへの個人の依存度の上昇、デジタル化を促進するためにいくつかの国の政府が行っているさまざまな取り組みなどが、市場を推進している主な要因の一部です。

デジタルマーケティングソフトウェアは、オンラインマーケティングや広告キャンペーンのさまざまな側面を促進し、最適化するために設計されています。さまざまなオンラインチャネルやプラットフォームにおけるデジタルマーケティングの計画、実行、追跡、分析を支援する幅広いアプリケーションを網羅しています。タスクとワークフローを自動化することで、マーケティング業務を効率化し、時間とリソースを節約します。特定の属性、興味、行動をターゲットとすることができるため、マーケティングメッセージの関連性が高まります。パーソナライズされたメッセージング、A/Bテスト、パフォーマンストラッキングなど、メールキャンペーンの作成と管理が容易になります。

音声デバイスやバーチャルアシスタントの利用が増加しているため、音声検索用にコンテンツを最適化できるデジタルマーケティングソフトウェアの需要が高まっています。さらに、動画の作成、編集、配信を容易にするソフトウェアに対する需要の高まりが、市場の成長を強化しています。これとは別に、没入感のあるマーケティング体験を提供する先進技術の統合が、市場の成長を後押ししています。さらに、さまざまな大手デジタルマーケティングソフトウェアプロバイダーが、広告検証や不正防止のためのブロックチェーンベースのソリューションを模索しています。さらに、高度なテクノロジーによって提供される業務改善のメリットに対する企業の意識の高まりが、デジタルマーケティングソフトウェアの需要を促進しています。

デジタルマーケティングソフトウェアの市場動向と促進要因：

オンラインショッピングへの依存度の高まり

デジタル時代における消費者の行動と期待の進化は、市場にプラスの影響を与える重要な要因の一つです。さらに、ショッピング、エンターテインメント、情報のニーズに対するオンラインチャネルへの依存の高まりが、市場の成長を刺激しています。これとは別に、パーソナライズされた適切なコンテンツを配信したいという嗜好の高まりが、デジタルマーケティングソフトウェアソリューション内のマーケティングオートメーションやAI主導のパーソナライゼーションツールを促進しています。これらのツールは、企業が消費者データを分析し、高度にターゲット化されたマーケティングキャンペーンを作成することを可能にし、顧客エンゲージメントと満足度を高めます。さらに、さまざまな企業がデジタルマーケティングソフトウェアに投資することで、オンラインプレゼンスを最適化し、ユーザー体験を向上させ、コンバージョン率を高めています。

データ重視のマーケティング戦略の増加

データ主導のマーケティング戦略の重視が高まっていることも、市場の成長を強める大きな要因です。さらに、データ主導型マーケティングへの動向の高まりが、堅牢な分析・レポート機能を提供するデジタルマーケティングソフトウェアの需要を喚起しています。これとは別に、主要業績評価指標（KPI）を追跡し、マーケティングキャンペーンの成功を測定し、消費者行動を洞察するために、企業が最新のデジタルマーケティングソフトウェアソリューションへの依存度を高めていることも、市場の成長を後押ししています。さらに、GDPRやCCPAなどの規制により、企業は消費者データを責任を持って取り扱う必要があるため、データプライバシーとコンプライアンスの重要性が高まっています。

先端技術の統合

テクノロジーの急速な進歩と、さまざまな業界にわたる人工知能（AI）、機械学習、自動化の統合が、新たな機会と効率性を生み出し、市場の成長を支えています。さらに、AIを搭載したツールやアルゴリズムがデジタルマーケティングソフトウェアに統合され、コンテンツのレコメンデーション、広告ターゲティング、チャットボットとの対話など、さまざまなタスクの自動化が進んでおり、手作業を減らし、マーケティング・キャンペーンの精度と関連性を高めています。これとは別に、多くの企業がデジタルマーケティングソフトウェアを活用して音声検索用にコンテンツを最適化し、スマートフォン、スマートスピーカー、ウェアラブル技術など、さまざまなデバイスでシームレスな体験を実現しています。さらに、クラウドベースのデジタルマーケティングソフトウェアソリューションの採用により、企業は遠隔地からでもマーケティングツールやデータにアクセスできるようになっています。

北米
- 米国
- カナダ
アジア太平洋地域
- 中国
- 日本
- インド
- 韓国
- オーストラリア
- インドネシア
- その他
欧州
- ドイツ
- フランス
- 英国
- イタリア
- スペイン
- ロシア
- その他
ラテンアメリカ
- ブラジル
- メキシコ
- その他
中東・アフリカ

第12章 SWOT分析

第13章バリューチェーン分析

第14章ポーターのファイブフォース分析

第15章価格分析

第16章競合情勢

市場構造
主要企業
主要企業のプロファイル
- Act-On Software Inc.
- Adobe Inc.
- Hewlett Packard Enterprise Development LP
- HubSpot Inc.
- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- Salesforce.com Inc.
- SAP SE
- SAS Institute Inc.

図表

List of Figures

Figure 1: Global: Digital Marketing Software Market: Major Drivers and Challenges
Figure 2: Global: Digital Marketing Software Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Digital Marketing Software Market: Breakup by Solution (in %), 2024
Figure 4: Global: Digital Marketing Software Market: Breakup by Service (in %), 2024
Figure 5: Global: Digital Marketing Software Market: Breakup by Deployment Type (in %), 2024
Figure 6: Global: Digital Marketing Software Market: Breakup by Organization Size (in %), 2024
Figure 7: Global: Digital Marketing Software Market: Breakup by End Use (in %), 2024
Figure 8: Global: Digital Marketing Software Market: Breakup by Region (in %), 2024
Figure 9: Global: Digital Marketing Software Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 10: Global: Digital Marketing Software (Customer Relationship Management- CRM) Market: Sales Value (in Million USD), 2019 & 2024
Figure 11: Global: Digital Marketing Software (Customer Relationship Management- CRM) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 12: Global: Digital Marketing Software (Email Marketing) Market: Sales Value (in Million USD), 2019 & 2024
Figure 13: Global: Digital Marketing Software (Email Marketing) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 14: Global: Digital Marketing Software (Social Media) Market: Sales Value (in Million USD), 2019 & 2024
Figure 15: Global: Digital Marketing Software (Social Media) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 16: Global: Digital Marketing Software (Search Marketing) Market: Sales Value (in Million USD), 2019 & 2024
Figure 17: Global: Digital Marketing Software (Search Marketing) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 18: Global: Digital Marketing Software (Content Management) Market: Sales Value (in Million USD), 2019 & 2024
Figure 19: Global: Digital Marketing Software (Content Management) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 20: Global: Digital Marketing Software (Marketing Automation) Market: Sales Value (in Million USD), 2019 & 2024
Figure 21: Global: Digital Marketing Software (Marketing Automation) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 22: Global: Digital Marketing Software (Campaign Management) Market: Sales Value (in Million USD), 2019 & 2024
Figure 23: Global: Digital Marketing Software (Campaign Management) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 24: Global: Digital Marketing Software (Other Solutions) Market: Sales Value (in Million USD), 2019 & 2024
Figure 25: Global: Digital Marketing Software (Other Solutions) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 26: Global: Digital Marketing Software (Professional Services) Market: Sales Value (in Million USD), 2019 & 2024
Figure 27: Global: Digital Marketing Software (Professional Services) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 28: Global: Digital Marketing Software (Managed Services) Market: Sales Value (in Million USD), 2019 & 2024
Figure 29: Global: Digital Marketing Software (Managed Services) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 30: Global: Digital Marketing Software (On-Premise) Market: Sales Value (in Million USD), 2019 & 2024
Figure 31: Global: Digital Marketing Software (On-Premise) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 32: Global: Digital Marketing Software (Cloud-Based) Market: Sales Value (in Million USD), 2019 & 2024
Figure 33: Global: Digital Marketing Software (Cloud-Based) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 34: Global: Digital Marketing Software (Large Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
Figure 35: Global: Digital Marketing Software (Large Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 36: Global: Digital Marketing Software (Small and Medium Enterprises- SMEs) Market: Sales Value (in Million USD), 2019 & 2024
Figure 37: Global: Digital Marketing Software (Small and Medium Enterprises- SMEs) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 38: Global: Digital Marketing Software (Media and Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
Figure 39: Global: Digital Marketing Software (Media and Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 40: Global: Digital Marketing Software (Manufacturing) Market: Sales Value (in Million USD), 2019 & 2024
Figure 41: Global: Digital Marketing Software (Manufacturing) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 42: Global: Digital Marketing Software (Retail) Market: Sales Value (in Million USD), 2019 & 2024
Figure 43: Global: Digital Marketing Software (Retail) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 44: Global: Digital Marketing Software (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
Figure 45: Global: Digital Marketing Software (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 46: Global: Digital Marketing Software (Information Technology) Market: Sales Value (in Million USD), 2019 & 2024
Figure 47: Global: Digital Marketing Software (Information Technology) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 48: Global: Digital Marketing Software (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
Figure 49: Global: Digital Marketing Software (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 50: Global: Digital Marketing Software (Other End Uses) Market: Sales Value (in Million USD), 2019 & 2024
Figure 51: Global: Digital Marketing Software (Other End Uses) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 52: North America: Digital Marketing Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 53: North America: Digital Marketing Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 54: United States: Digital Marketing Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 55: United States: Digital Marketing Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 56: Canada: Digital Marketing Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 57: Canada: Digital Marketing Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 58: Asia Pacific: Digital Marketing Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 59: Asia Pacific: Digital Marketing Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 60: China: Digital Marketing Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 61: China: Digital Marketing Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 62: Japan: Digital Marketing Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 63: Japan: Digital Marketing Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 64: India: Digital Marketing Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 65: India: Digital Marketing Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 66: South Korea: Digital Marketing Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 67: South Korea: Digital Marketing Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 68: Australia: Digital Marketing Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 69: Australia: Digital Marketing Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 70: Indonesia: Digital Marketing Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 71: Indonesia: Digital Marketing Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 72: Others: Digital Marketing Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 73: Others: Digital Marketing Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 74: Europe: Digital Marketing Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 75: Europe: Digital Marketing Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 76: Germany: Digital Marketing Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 77: Germany: Digital Marketing Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 78: France: Digital Marketing Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 79: France: Digital Marketing Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 80: United Kingdom: Digital Marketing Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 81: United Kingdom: Digital Marketing Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 82: Italy: Digital Marketing Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 83: Italy: Digital Marketing Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 84: Spain: Digital Marketing Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 85: Spain: Digital Marketing Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 86: Russia: Digital Marketing Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 87: Russia: Digital Marketing Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 88: Others: Digital Marketing Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 89: Others: Digital Marketing Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 90: Latin America: Digital Marketing Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 91: Latin America: Digital Marketing Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 92: Brazil: Digital Marketing Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 93: Brazil: Digital Marketing Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 94: Mexico: Digital Marketing Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 95: Mexico: Digital Marketing Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 96: Others: Digital Marketing Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 97: Others: Digital Marketing Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 98: Middle East and Africa: Digital Marketing Software Market: Sales Value (in Million USD), 2019 & 2024
Figure 99: Middle East and Africa: Digital Marketing Software Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 100: Global: Digital Marketing Software Industry: SWOT Analysis
Figure 101: Global: Digital Marketing Software Industry: Value Chain Analysis
Figure 102: Global: Digital Marketing Software Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Digital Marketing Software Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Digital Marketing Software Market Forecast: Breakup by Solution (in Million USD), 2025-2033
Table 3: Global: Digital Marketing Software Market Forecast: Breakup by Service (in Million USD), 2025-2033
Table 4: Global: Digital Marketing Software Market Forecast: Breakup by Deployment Type (in Million USD), 2025-2033
Table 5: Global: Digital Marketing Software Market Forecast: Breakup by Organization Size (in Million USD), 2025-2033
Table 6: Global: Digital Marketing Software Market Forecast: Breakup by End Use (in Million USD), 2025-2033
Table 7: Global: Digital Marketing Software Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 8: Global: Digital Marketing Software Market Structure
Table 9: Global: Digital Marketing Software Market: Key Players

Product Code: SR112025A2580

The global digital marketing software market size reached USD 88.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 281.6 Billion by 2033, exhibiting a growth rate (CAGR) of 13.1% during 2025-2033. The increasing use of voice-activated devices and virtual assistants, rising reliance of individuals on online shopping channels, and various initiatives undertaken by governments of several countries to promote digitalization are some of the major factors propelling the market.

Digital marketing software is designed to facilitate and optimize various aspects of online marketing and advertising campaigns. It encompasses a wide range of applications that help businesses plan, execute, track, and analyze their digital marketing efforts across various online channels and platforms. It streamlines marketing operations, saving time and resources by automating tasks and workflows. It enables businesses to target specific demographics, interests, and behaviors, increasing the relevance of marketing messages. It facilitates the creation and management of email campaigns, including personalized messaging, A/B testing, and performance tracking.

The increasing use of voice-activated devices and virtual assistants is catalyzing the demand for digital marketing software that can optimize content for voice search. Additionally, the escalating demand for software that facilitates video creation, editing, and distribution is strengthening the growth of the market. Apart from this, the integration of advanced technologies that offer immersive marketing experiences is favoring the market growth. Moreover, various leading digital marketing software providers are exploring blockchain-based solutions for ad verification and fraud prevention. Furthermore, the rising awareness among businesses about the benefits offered by advanced technologies in improving business operations is driving the demand for digital marketing software.

Digital Marketing Software Market Trends/Drivers:

Increasing reliance on online shopping

The evolving behavior and expectations of consumers in the digital age represent one of the key factors positively influencing the market. Additionally, the increasing reliance of individuals on online channels for their shopping, entertainment, and information needs is stimulating the market growth. Apart from this, the rising preferences for personalized and relevant content delivered are promoting marketing automation and AI-driven personalization tools within digital marketing software solutions. These tools enable businesses to analyze consumer data and create highly targeted marketing campaigns, enhancing customer engagement and satisfaction. Moreover, various companies are investing in digital marketing software to optimize their online presence, improve user experiences, and increase conversion rates.

Increasing emphasis on data-driven marketing strategies

The increasing emphasis on data-driven marketing strategies is the other major factor strengthening the growth of the market. Additionally, the rising trend toward data-driven marketing is catalyzing the demand for digital marketing software that provides robust analytics and reporting capabilities. Apart from this, the increasing reliance of businesses on modern digital marketing software solutions to track key performance indicators (KPIs), measure the success of marketing campaigns, and gain insights into consumer behavior is favoring the market growth. Furthermore, the importance of data privacy and compliance has grown, with regulations like GDPR and CCPA requiring businesses to handle consumer data responsibly.

Integration of advanced technologies

Rapid advancements in technology and the integration of artificial intelligence (AI), machine learning, and automation across various industries are creating new opportunities and efficiencies and supporting the market growth. Additionally, AI-powered tools and algorithms are being integrated into digital marketing software to automate various tasks, such as content recommendations, ad targeting, and chatbot interactions, which reduces manual effort and enhances the accuracy and relevance of marketing campaigns. Apart from this, numerous companies are leveraging digital marketing software to optimize content for voice search and create seamless experiences across various devices, including smartphones, smart speakers, and wearable tech. Furthermore, the adoption of cloud-based digital marketing software solutions is enabling businesses to access their marketing tools and data from remote locations.

Digital Marketing Software Industry Segmentation:

Breakup by Solution:

Customer Relationship Management (CRM)
Email Marketing
Social Media
Search Marketing
Content Management
Marketing Automation
Campaign Management
Others

Customer relationship management (CRM) dominates the market

Breakup by Service:

Professional Services
Managed Services

Managed services represent the largest market segment

Breakup by Deployment Type:

On-premises
Cloud-based

Cloud-based holds the largest market share

Breakup by Organization Size:

Large Enterprises
Small and Medium Enterprises (SMEs)

Large enterprises dominate the market

Breakup by End Use:

Media and Entertainment
Manufacturing
Retail
BFSI
Information Technology
Healthcare
Others

Retail accounts for the majority of the market share

Breakup by Region:

North America
- United States
- Canada
Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

Asia Pacific exhibits a clear dominance, accounting for the largest digital marketing software market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific exhibits a clear dominance in the market as it houses one of the largest and fastest-growing e-commerce markets in the world. Additionally, businesses in the region, like small startups and large enterprises, are increasingly turning to digital marketing software to expand their online presence and compete effectively. Apart from this, digital marketing software in the APAC region places a strong emphasis on mobile optimization, responsive design, and mobile advertising. These features enable businesses to effectively reach and engage consumers on mobile devices, aligning with the preferences of the local population. Moreover, governments of various countries in the region are undertaking various initiatives, such as offering financial incentives and support for startups and tech companies to promote digitalization.

Competitive Landscape:

Digital marketing software companies are continuously innovating and developing new features and tools to stay at the forefront of technology. This includes incorporating artificial intelligence (AI), machine learning, automation, and data analytics to enhance the capabilities of their software. Additionally, they are expanding their global presence by entering new markets and establishing partnerships with businesses worldwide. Apart from this, various companies are investing in robust security measures and compliance with data protection regulations like GDPR and CCPA. Furthermore, they are providing advanced analytics and reporting capabilities and enabling businesses to gain actionable insights from vast amounts of data, enhancing decision-making and campaign optimization.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Act-On Software Inc.
Adobe Inc.
Hewlett Packard Enterprise Development LP
HubSpot Inc.
IBM Corporation
Microsoft Corporation
Oracle Corporation
Salesforce.com Inc.
SAP SE
SAS Institute Inc.

Key Questions Answered in This Report

1.What was the size of the global digital marketing software market in 2024?
2.What is the expected growth rate of the global digital marketing software market during 2025-2033?
3.What are the key factors driving the global digital marketing software market?
4.What has been the impact of COVID-19 on the global digital marketing software market?
5.What is the breakup of the global digital marketing software market based on the solution?
6.What is the breakup of the global digital marketing software market based on the service?
7.What is the breakup of the global digital marketing software market based on the deployment type?
8.What is the breakup of the global digital marketing software market based on the organization size?
9.What is the breakup of the global digital marketing software market based on the end use?
10.What are the key regions in the global digital marketing software market?
11.Who are the key players/companies in the global digital marketing software market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Digital Marketing Software Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Solution

6.1 Customer Relationship Management (CRM)
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Email Marketing
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
6.3 Social Media
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
6.4 Search Marketing
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
6.5 Content Management
- 6.5.1 Market Trends
- 6.5.2 Market Forecast
6.6 Marketing Automation
- 6.6.1 Market Trends
- 6.6.2 Market Forecast
6.7 Campaign Management
- 6.7.1 Market Trends
- 6.7.2 Market Forecast
6.8 Others
- 6.8.1 Market Trends
- 6.8.2 Market Forecast

7 Market Breakup by Service

7.1 Professional Services
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Managed Services
- 7.2.1 Market Trends
- 7.2.2 Market Forecast

8 Market Breakup by Deployment Type

8.1 On-Premise
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Cloud-Based
- 8.2.1 Market Trends
- 8.2.2 Market Forecast

9 Market Breakup by Organization Size

9.1 Large Enterprises
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 Small and Medium Enterprises (SMEs)
- 9.2.1 Market Trends
- 9.2.2 Market Forecast

10 Market Breakup by End Use

10.1 Media and Entertainment
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
10.2 Manufacturing
- 10.2.1 Market Trends
- 10.2.2 Market Forecast
10.3 Retail
- 10.3.1 Market Trends
- 10.3.2 Market Forecast
10.4 BFSI
- 10.4.1 Market Trends
- 10.4.2 Market Forecast
10.5 Information Technology
- 10.5.1 Market Trends
- 10.5.2 Market Forecast
10.6 Healthcare
- 10.6.1 Market Trends
- 10.6.2 Market Forecast
10.7 Others
- 10.7.1 Market Trends
- 10.7.2 Market Forecast

11 Market Breakup by Region

11.1 North America
- 11.1.1 United States
  - 11.1.1.1 Market Trends
  - 11.1.1.2 Market Forecast
- 11.1.2 Canada
  - 11.1.2.1 Market Trends
  - 11.1.2.2 Market Forecast
11.2 Asia Pacific
- 11.2.1 China
  - 11.2.1.1 Market Trends
  - 11.2.1.2 Market Forecast
- 11.2.2 Japan
  - 11.2.2.1 Market Trends
  - 11.2.2.2 Market Forecast
- 11.2.3 India
  - 11.2.3.1 Market Trends
  - 11.2.3.2 Market Forecast
- 11.2.4 South Korea
  - 11.2.4.1 Market Trends
  - 11.2.4.2 Market Forecast
- 11.2.5 Australia
  - 11.2.5.1 Market Trends
  - 11.2.5.2 Market Forecast
- 11.2.6 Indonesia
  - 11.2.6.1 Market Trends
  - 11.2.6.2 Market Forecast
- 11.2.7 Others
  - 11.2.7.1 Market Trends
  - 11.2.7.2 Market Forecast
11.3 Europe
- 11.3.1 Germany
  - 11.3.1.1 Market Trends
  - 11.3.1.2 Market Forecast
- 11.3.2 France
  - 11.3.2.1 Market Trends
  - 11.3.2.2 Market Forecast
- 11.3.3 United Kingdom
  - 11.3.3.1 Market Trends
  - 11.3.3.2 Market Forecast
- 11.3.4 Italy
  - 11.3.4.1 Market Trends
  - 11.3.4.2 Market Forecast
- 11.3.5 Spain
  - 11.3.5.1 Market Trends
  - 11.3.5.2 Market Forecast
- 11.3.6 Russia
  - 11.3.6.1 Market Trends
  - 11.3.6.2 Market Forecast
- 11.3.7 Others
  - 11.3.7.1 Market Trends
  - 11.3.7.2 Market Forecast
11.4 Latin America
- 11.4.1 Brazil
  - 11.4.1.1 Market Trends
  - 11.4.1.2 Market Forecast
- 11.4.2 Mexico
  - 11.4.2.1 Market Trends
  - 11.4.2.2 Market Forecast
- 11.4.3 Others
  - 11.4.3.1 Market Trends
  - 11.4.3.2 Market Forecast
11.5 Middle East and Africa
- 11.5.1 Market Trends
- 11.5.2 Market Breakup by Country
- 11.5.3 Market Forecast

12 SWOT Analysis

12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
- 16.3.1 Act-On Software Inc.
  - 16.3.1.1 Company Overview
  - 16.3.1.2 Product Portfolio
- 16.3.2 Adobe Inc.
  - 16.3.2.1 Company Overview
  - 16.3.2.2 Product Portfolio
  - 16.3.2.3 Financials
  - 16.3.2.4 SWOT Analysis
- 16.3.3 Hewlett Packard Enterprise Development LP
  - 16.3.3.1 Company Overview
  - 16.3.3.2 Product Portfolio
  - 16.3.3.3 Financials
  - 16.3.3.4 SWOT Analysis
- 16.3.4 HubSpot Inc.
  - 16.3.4.1 Company Overview
  - 16.3.4.2 Product Portfolio
  - 16.3.4.3 Financials
- 16.3.5 IBM Corporation
  - 16.3.5.1 Company Overview
  - 16.3.5.2 Product Portfolio
  - 16.3.5.3 Financials
  - 16.3.5.4 SWOT Analysis
- 16.3.6 Microsoft Corporation
  - 16.3.6.1 Company Overview
  - 16.3.6.2 Product Portfolio
  - 16.3.6.3 Financials
  - 16.3.6.4 SWOT Analysis
- 16.3.7 Oracle Corporation
  - 16.3.7.1 Company Overview
  - 16.3.7.2 Product Portfolio
  - 16.3.7.3 Financials
  - 16.3.7.4 SWOT Analysis
- 16.3.8 Salesforce.com Inc.
  - 16.3.8.1 Company Overview
  - 16.3.8.2 Product Portfolio
  - 16.3.8.3 Financials
  - 16.3.8.4 SWOT Analysis
- 16.3.9 SAP SE
  - 16.3.9.1 Company Overview
  - 16.3.9.2 Product Portfolio
  - 16.3.9.3 Financials
  - 16.3.9.4 SWOT Analysis
- 16.3.10 SAS Institute Inc.
  - 16.3.10.1 Company Overview
  - 16.3.10.2 Product Portfolio
  - 16.3.10.3 SWOT Analysis

デジタルマーケティングソフトウェア市場レポート：ソリューション、サービス、展開タイプ、組織規模、エンドユース、地域別、2025～2033年

Digital Marketing Software Market Report by Solution, Service, Deployment Type, Organization Size, End Use, and Region 2025-2033

デジタルマーケティングソフトウェアの市場動向と促進要因：

目次

第1章 序文

第2章 調査範囲と調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界デジタルマーケティングソフトウェア市場

第6章 市場内訳：ソリューション別

第7章 市場内訳：サービス別

第8章 市場内訳：展開タイプ別

第9章 市場内訳：組織規模別

第10章 市場内訳：最終用途別

第11章 市場内訳：地域別

第12章 SWOT分析

第13章 バリューチェーン分析

第14章 ポーターのファイブフォース分析

第15章 価格分析

第16章 競合情勢