サンプル依頼リスト カート
  • English
市場調査レポート
商品コード
1748566

デジタルマーケティングソフトウェア（DMS）の世界市場 2025～2029年

Global Digital Marketing Software (DMS) Market 2025-2029

出版日
発行
TechNavio
ページ情報
英文 219 Pages
納期
即納可能 即納可能とは
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.36円
デジタルマーケティングソフトウェア（DMS）の世界市場 2025～2029年
出版日: 2025年06月07日
発行: TechNavio
ページ情報: 英文 219 Pages
納期: 即納可能 即納可能とは
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

デジタルマーケティングソフトウェア（DMS）市場は2024～2029年に1,335億8,820万米ドル、予測期間中のCAGRは18.4％で成長すると予測されます。

当レポートでは、デジタルマーケティングソフトウェア（DMS）市場の全体的な分析、市場規模・予測、動向、成長促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。

現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場を牽引しているのは、新しいデータソース、市場成長を後押しする規制改革、普及が進むパーソナライズドマーケティング、デジタルメディアをサポートできるデバイスの増加やインターネット普及率の向上などです。

市場範囲
基準年 2025年
終了年 2029年
予測期間 2025～2029年
成長モメンタム 加速
前年比 15.6%
CAGR 18.4%
増分額 1,335億8,820万米ドル

本調査は、業界の主要参加者からのインプットを含め、一次情報と二次情報を客観的に組み合わせて実施しました。レポートには、主要企業の分析に加え、包括的な市場規模データ、地域別分析によるセグメント、ベンダー情勢が含まれています。レポートには過去データと予測データがあります。

本調査では、ソーシャルメディアとeコマースプラットフォームの普及が、今後数年間のデジタルマーケティングソフトウェア（DMS）市場の成長を促進する主要因の1つであると分析しています。また、市場成長を後押しするプログラマティック広告や世界のデジタル変革は、市場の大きな需要につながるでしょう。

目次

第1章 エグゼクティブサマリー

  • 市場概要

第2章 Technavio分析

  • 価格・ライフサイクル・顧客購入バスケット・採用率・購入基準の分析
  • インプットの重要性と差別化の要因
  • 混乱の要因
  • 促進要因と課題の影響

第3章 市場情勢

  • 市場エコシステム
  • 市場の特徴
  • バリューチェーン分析

第4章 市場規模

  • 市場の定義
  • 市場セグメント分析
  • 市場規模 2024年
  • 市場の見通し 2024～2029年

第5章 市場規模実績

  • デジタルマーケティングソフトウェア（DMS）の世界市場 2019～2023年
  • エンドユーザーセグメント分析 2019～2023年
  • サービスセグメント分析 2019～2023年
  • 収益源セグメント分析 2019～2023年
  • 地域別セグメント分析 2019～2023年
  • 国別セグメント分析 2019～2023年

第6章 定性分析

  • AIの影響：デジタルマーケティングソフトウェア（DMS）の世界市場

第7章 ファイブフォース分析

  • ファイブフォースの要約
  • 買い手の交渉力
  • 供給企業の交渉力
  • 新規参入業者の脅威
  • 代替品の脅威
  • 競争の脅威
  • 市況

第8章 市場セグメンテーション：エンドユーザー別

  • 市場セグメント
  • 比較：エンドユーザー別
  • 大企業：市場規模と予測 2024～2029年
  • 中小企業：市場規模と予測 2024～2029年
  • 市場機会：エンドユーザー別

第9章 市場セグメンテーション：サービス別

  • 市場セグメント
  • 比較：サービス別
  • 専門サービス：市場規模と予測 2024～2029年
  • マネージドサービス：市場規模と予測 2024～2029年
  • 市場機会：サービス別

第10章 市場セグメンテーション：収益源別

  • 市場セグメント
  • 比較：収益源別
  • サブスクリプションベース：市場規模と予測 2024～2029年
  • ライセンスベース：市場規模と予測 2024～2029年
  • 従量課金制：市場規模と予測 2024～2029年
  • フリーミアム：市場規模と予測 2024～2029年
  • 市場機会：収益源別

第11章 顧客情勢

  • 顧客情勢の概要

第12章 地域別情勢

  • 地域別セグメンテーション
  • 地域別比較
  • 北米：市場規模と予測 2024～2029年
  • 欧州：市場規模と予測 2024～2029年
  • アジア太平洋：市場規模と予測 2024～2029年
  • 南米：市場規模と予測 2024～2029年
  • 中東・アフリカ：市場規模と予測 2024～2029年
  • 米国：市場規模と予測 2024～2029年
  • 中国：市場規模と予測 2024～2029年
  • ドイツ：市場規模と予測 2024～2029年
  • カナダ：市場規模と予測 2024～2029年
  • 英国：市場規模と予測 2024～2029年
  • ロシア：市場規模と予測 2024～2029年
  • 日本：市場規模と予測 2024～2029年
  • フランス：市場規模と予測 2024～2029年
  • インド：市場規模と予測 2024～2029年
  • イタリア：市場規模と予測 2024～2029年
  • 市場機会：地域情勢別

第13章 促進要因・課題・機会・抑制要因

  • 市場促進要因
  • 市場の課題
  • 促進要因と課題の影響
  • 市場の機会・抑制要因

第14章 競合情勢

  • 概要
  • 競合情勢
  • 混乱の状況
  • 業界のリスク

第15章 競合分析

  • 企業プロファイル
  • 企業ランキング指数
  • 企業の市場ポジショニング
  • Adobe Inc.
  • BlueConic Inc.
  • Demandbase Inc.
  • HubSpot Inc.
  • International Business Machines Corp.
  • Microsoft Corp.
  • Oracle Corp.
  • Redpoint Global Inc.
  • Salesforce Inc.
  • SAP SE
  • SAS Institute Inc.
  • The Nielsen Co. US LLC
  • TransUnion
  • Viant Technology LLC
  • Zeta Global Holdings Corp.

第16章 付録

図表

Exhibits:

  • Exhibits1: Executive Summary - Chart on Market Overview
  • Exhibits2: Executive Summary - Data Table on Market Overview
  • Exhibits3: Executive Summary - Chart on Global Market Characteristics
  • Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
  • Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
  • Exhibits6: Executive Summary - Chart on Market Segmentation by Service
  • Exhibits7: Executive Summary - Chart on Market Segmentation by Revenue Stream
  • Exhibits8: Executive Summary - Chart on Incremental Growth
  • Exhibits9: Executive Summary - Data Table on Incremental Growth
  • Exhibits10: Executive Summary - Chart on Company Market Positioning
  • Exhibits11: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Exhibits12: Overview on criticality of inputs and factors of differentiation
  • Exhibits13: Overview on factors of disruption
  • Exhibits14: Impact of drivers and challenges in 2024 and 2029
  • Exhibits15: Parent Market
  • Exhibits16: Data Table on - Parent Market
  • Exhibits17: Market characteristics analysis
  • Exhibits18: Value chain analysis
  • Exhibits19: Offerings of companies included in the market definition
  • Exhibits20: Market segments
  • Exhibits21: Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Exhibits22: Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Exhibits23: Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Exhibits24: Data Table on Global Market: Year-over-year growth 2024-2029 (%)
  • Exhibits25: Historic Market Size - Data Table on Global Digital Marketing Software (DMS) Market 2019 - 2023 ($ million)
  • Exhibits26: Historic Market Size - End-user Segment 2019 - 2023 ($ million)
  • Exhibits27: Historic Market Size - Service Segment 2019 - 2023 ($ million)
  • Exhibits28: Historic Market Size - Revenue Stream Segment 2019 - 2023 ($ million)
  • Exhibits29: Historic Market Size - Geography Segment 2019 - 2023 ($ million)
  • Exhibits30: Historic Market Size - Country Segment 2019 - 2023 ($ million)
  • Exhibits31: Five forces analysis - Comparison between 2024 and 2029
  • Exhibits32: Bargaining power of buyers - Impact of key factors 2024 and 2029
  • Exhibits33: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
  • Exhibits34: Threat of new entrants - Impact of key factors in 2024 and 2029
  • Exhibits35: Threat of substitutes - Impact of key factors in 2024 and 2029
  • Exhibits36: Threat of rivalry - Impact of key factors in 2024 and 2029
  • Exhibits37: Chart on Market condition - Five forces 2024 and 2029
  • Exhibits38: Chart on End-user - Market share 2024-2029 (%)
  • Exhibits39: Data Table on End-user - Market share 2024-2029 (%)
  • Exhibits40: Chart on Comparison by End-user
  • Exhibits41: Data Table on Comparison by End-user
  • Exhibits42: Chart on Large enterprises - Market size and forecast 2024-2029 ($ million)
  • Exhibits43: Data Table on Large enterprises - Market size and forecast 2024-2029 ($ million)
  • Exhibits44: Chart on Large enterprises - Year-over-year growth 2024-2029 (%)
  • Exhibits45: Data Table on Large enterprises - Year-over-year growth 2024-2029 (%)
  • Exhibits46: Chart on Small and medium enterprises (SMEs) - Market size and forecast 2024-2029 ($ million)
  • Exhibits47: Data Table on Small and medium enterprises (SMEs) - Market size and forecast 2024-2029 ($ million)
  • Exhibits48: Chart on Small and medium enterprises (SMEs) - Year-over-year growth 2024-2029 (%)
  • Exhibits49: Data Table on Small and medium enterprises (SMEs) - Year-over-year growth 2024-2029 (%)
  • Exhibits50: Market opportunity by End-user ($ million)
  • Exhibits51: Data Table on Market opportunity by End-user ($ million)
  • Exhibits52: Chart on Service - Market share 2024-2029 (%)
  • Exhibits53: Data Table on Service - Market share 2024-2029 (%)
  • Exhibits54: Chart on Comparison by Service
  • Exhibits55: Data Table on Comparison by Service
  • Exhibits56: Chart on Professional services - Market size and forecast 2024-2029 ($ million)
  • Exhibits57: Data Table on Professional services - Market size and forecast 2024-2029 ($ million)
  • Exhibits58: Chart on Professional services - Year-over-year growth 2024-2029 (%)
  • Exhibits59: Data Table on Professional services - Year-over-year growth 2024-2029 (%)
  • Exhibits60: Chart on Managed services - Market size and forecast 2024-2029 ($ million)
  • Exhibits61: Data Table on Managed services - Market size and forecast 2024-2029 ($ million)
  • Exhibits62: Chart on Managed services - Year-over-year growth 2024-2029 (%)
  • Exhibits63: Data Table on Managed services - Year-over-year growth 2024-2029 (%)
  • Exhibits64: Market opportunity by Service ($ million)
  • Exhibits65: Data Table on Market opportunity by Service ($ million)
  • Exhibits66: Chart on Revenue Stream - Market share 2024-2029 (%)
  • Exhibits67: Data Table on Revenue Stream - Market share 2024-2029 (%)
  • Exhibits68: Chart on Comparison by Revenue Stream
  • Exhibits69: Data Table on Comparison by Revenue Stream
  • Exhibits70: Chart on Subscription-based - Market size and forecast 2024-2029 ($ million)
  • Exhibits71: Data Table on Subscription-based - Market size and forecast 2024-2029 ($ million)
  • Exhibits72: Chart on Subscription-based - Year-over-year growth 2024-2029 (%)
  • Exhibits73: Data Table on Subscription-based - Year-over-year growth 2024-2029 (%)
  • Exhibits74: Chart on License-based - Market size and forecast 2024-2029 ($ million)
  • Exhibits75: Data Table on License-based - Market size and forecast 2024-2029 ($ million)
  • Exhibits76: Chart on License-based - Year-over-year growth 2024-2029 (%)
  • Exhibits77: Data Table on License-based - Year-over-year growth 2024-2029 (%)
  • Exhibits78: Chart on Pay-per-use - Market size and forecast 2024-2029 ($ million)
  • Exhibits79: Data Table on Pay-per-use - Market size and forecast 2024-2029 ($ million)
  • Exhibits80: Chart on Pay-per-use - Year-over-year growth 2024-2029 (%)
  • Exhibits81: Data Table on Pay-per-use - Year-over-year growth 2024-2029 (%)
  • Exhibits82: Chart on Freemium - Market size and forecast 2024-2029 ($ million)
  • Exhibits83: Data Table on Freemium - Market size and forecast 2024-2029 ($ million)
  • Exhibits84: Chart on Freemium - Year-over-year growth 2024-2029 (%)
  • Exhibits85: Data Table on Freemium - Year-over-year growth 2024-2029 (%)
  • Exhibits86: Market opportunity by Revenue Stream ($ million)
  • Exhibits87: Data Table on Market opportunity by Revenue Stream ($ million)
  • Exhibits88: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Exhibits89: Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Exhibits90: Data Table on Market share By Geographical Landscape 2024-2029 (%)
  • Exhibits91: Chart on Geographic comparison
  • Exhibits92: Data Table on Geographic comparison
  • Exhibits93: Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Exhibits94: Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Exhibits95: Chart on North America - Year-over-year growth 2024-2029 (%)
  • Exhibits96: Data Table on North America - Year-over-year growth 2024-2029 (%)
  • Exhibits97: Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Exhibits98: Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Exhibits99: Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Exhibits100: Data Table on Europe - Year-over-year growth 2024-2029 (%)
  • Exhibits101: Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Exhibits102: Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Exhibits103: Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Exhibits104: Data Table on APAC - Year-over-year growth 2024-2029 (%)
  • Exhibits105: Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Exhibits106: Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Exhibits107: Chart on South America - Year-over-year growth 2024-2029 (%)
  • Exhibits108: Data Table on South America - Year-over-year growth 2024-2029 (%)
  • Exhibits109: Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Exhibits110: Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Exhibits111: Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Exhibits112: Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Exhibits113: Chart on US - Market size and forecast 2024-2029 ($ million)
  • Exhibits114: Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Exhibits115: Chart on US - Year-over-year growth 2024-2029 (%)
  • Exhibits116: Data Table on US - Year-over-year growth 2024-2029 (%)
  • Exhibits117: Chart on China - Market size and forecast 2024-2029 ($ million)
  • Exhibits118: Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Exhibits119: Chart on China - Year-over-year growth 2024-2029 (%)
  • Exhibits120: Data Table on China - Year-over-year growth 2024-2029 (%)
  • Exhibits121: Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Exhibits122: Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Exhibits123: Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Exhibits124: Data Table on Germany - Year-over-year growth 2024-2029 (%)
  • Exhibits125: Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Exhibits126: Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Exhibits127: Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Exhibits128: Data Table on Canada - Year-over-year growth 2024-2029 (%)
  • Exhibits129: Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Exhibits130: Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Exhibits131: Chart on UK - Year-over-year growth 2024-2029 (%)
  • Exhibits132: Data Table on UK - Year-over-year growth 2024-2029 (%)
  • Exhibits133: Chart on Russia - Market size and forecast 2024-2029 ($ million)
  • Exhibits134: Data Table on Russia - Market size and forecast 2024-2029 ($ million)
  • Exhibits135: Chart on Russia - Year-over-year growth 2024-2029 (%)
  • Exhibits136: Data Table on Russia - Year-over-year growth 2024-2029 (%)
  • Exhibits137: Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Exhibits138: Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Exhibits139: Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Exhibits140: Data Table on Japan - Year-over-year growth 2024-2029 (%)
  • Exhibits141: Chart on France - Market size and forecast 2024-2029 ($ million)
  • Exhibits142: Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Exhibits143: Chart on France - Year-over-year growth 2024-2029 (%)
  • Exhibits144: Data Table on France - Year-over-year growth 2024-2029 (%)
  • Exhibits145: Chart on India - Market size and forecast 2024-2029 ($ million)
  • Exhibits146: Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Exhibits147: Chart on India - Year-over-year growth 2024-2029 (%)
  • Exhibits148: Data Table on India - Year-over-year growth 2024-2029 (%)
  • Exhibits149: Chart on Italy - Market size and forecast 2024-2029 ($ million)
  • Exhibits150: Data Table on Italy - Market size and forecast 2024-2029 ($ million)
  • Exhibits151: Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Exhibits152: Data Table on Italy - Year-over-year growth 2024-2029 (%)
  • Exhibits153: Market opportunity By Geographical Landscape ($ million)
  • Exhibits154: Data Tables on Market opportunity By Geographical Landscape ($ million)
  • Exhibits155: Impact of drivers and challenges in 2024 and 2029
  • Exhibits156: Overview on criticality of inputs and factors of differentiation
  • Exhibits157: Overview on factors of disruption
  • Exhibits158: Impact of key risks on business
  • Exhibits159: Companies covered
  • Exhibits160: Company ranking index
  • Exhibits161: Matrix on companies position and classification
  • Exhibits162: Adobe Inc. - Overview
  • Exhibits163: Adobe Inc. - Business segments
  • Exhibits164: Adobe Inc. - Key news
  • Exhibits165: Adobe Inc. - Key offerings
  • Exhibits166: Adobe Inc. - Segment focus
  • Exhibits167: SWOT
  • Exhibits168: BlueConic Inc. - Overview
  • Exhibits169: BlueConic Inc. - Product / Service
  • Exhibits170: BlueConic Inc. - Key offerings
  • Exhibits171: SWOT
  • Exhibits172: Demandbase Inc. - Overview
  • Exhibits173: Demandbase Inc. - Product / Service
  • Exhibits174: Demandbase Inc. - Key offerings
  • Exhibits175: SWOT
  • Exhibits176: HubSpot Inc. - Overview
  • Exhibits177: HubSpot Inc. - Product / Service
  • Exhibits178: HubSpot Inc. - Key news
  • Exhibits179: HubSpot Inc. - Key offerings
  • Exhibits180: SWOT
  • Exhibits181: International Business Machines Corp. - Overview
  • Exhibits182: International Business Machines Corp. - Business segments
  • Exhibits183: International Business Machines Corp. - Key news
  • Exhibits184: International Business Machines Corp. - Key offerings
  • Exhibits185: International Business Machines Corp. - Segment focus
  • Exhibits186: SWOT
  • Exhibits187: Microsoft Corp. - Overview
  • Exhibits188: Microsoft Corp. - Business segments
  • Exhibits189: Microsoft Corp. - Key news
  • Exhibits190: Microsoft Corp. - Key offerings
  • Exhibits191: Microsoft Corp. - Segment focus
  • Exhibits192: SWOT
  • Exhibits193: Oracle Corp. - Overview
  • Exhibits194: Oracle Corp. - Business segments
  • Exhibits195: Oracle Corp. - Key news
  • Exhibits196: Oracle Corp. - Key offerings
  • Exhibits197: Oracle Corp. - Segment focus
  • Exhibits198: SWOT
  • Exhibits199: Redpoint Global Inc. - Overview
  • Exhibits200: Redpoint Global Inc. - Product / Service
  • Exhibits201: Redpoint Global Inc. - Key offerings
  • Exhibits202: SWOT
  • Exhibits203: Salesforce Inc. - Overview
  • Exhibits204: Salesforce Inc. - Product / Service
  • Exhibits205: Salesforce Inc. - Key news
  • Exhibits206: Salesforce Inc. - Key offerings
  • Exhibits207: SWOT
  • Exhibits208: SAP SE - Overview
  • Exhibits209: SAP SE - Business segments
  • Exhibits210: SAP SE - Key news
  • Exhibits211: SAP SE - Key offerings
  • Exhibits212: SAP SE - Segment focus
  • Exhibits213: SWOT
  • Exhibits214: SAS Institute Inc. - Overview
  • Exhibits215: SAS Institute Inc. - Product / Service
  • Exhibits216: SAS Institute Inc. - Key news
  • Exhibits217: SAS Institute Inc. - Key offerings
  • Exhibits218: SWOT
  • Exhibits219: The Nielsen Co. US LLC - Overview
  • Exhibits220: The Nielsen Co. US LLC - Product / Service
  • Exhibits221: The Nielsen Co. US LLC - Key offerings
  • Exhibits222: SWOT
  • Exhibits223: TransUnion - Overview
  • Exhibits224: TransUnion - Business segments
  • Exhibits225: TransUnion - Key news
  • Exhibits226: TransUnion - Key offerings
  • Exhibits227: TransUnion - Segment focus
  • Exhibits228: SWOT
  • Exhibits229: Viant Technology LLC - Overview
  • Exhibits230: Viant Technology LLC - Product / Service
  • Exhibits231: Viant Technology LLC - Key news
  • Exhibits232: Viant Technology LLC - Key offerings
  • Exhibits233: SWOT
  • Exhibits234: Zeta Global Holdings Corp. - Overview
  • Exhibits235: Zeta Global Holdings Corp. - Product / Service
  • Exhibits236: Zeta Global Holdings Corp. - Key offerings
  • Exhibits237: SWOT
  • Exhibits238: Inclusions checklist
  • Exhibits239: Exclusions checklist
  • Exhibits240: Currency conversion rates for US$
  • Exhibits241: Research methodology
  • Exhibits242: Information sources
  • Exhibits243: Data validation
  • Exhibits244: Validation techniques employed for market sizing
  • Exhibits245: Data synthesis
  • Exhibits246: 360 degree market analysis
  • Exhibits247: List of abbreviations
目次
Product Code: IRTNTR75031

The digital marketing software (DMS) market is forecasted to grow by USD 133,588.2 mn during 2024-2029, accelerating at a CAGR of 18.4% during the forecast period. The report on the digital marketing software (DMS) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by new data sources, regulatory innovations boosting market growth, personalized marketing gaining traction, and increase in number of devices capable of supporting digital media and increasing internet penetration.

Market Scope
Base Year2025
End Year2029
Series Year2025-2029
Growth MomentumAccelerate
YOY 202515.6%
CAGR18.4%
Incremental Value$133,588.2 mn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's digital marketing software (DMS) market is segmented as below:

By End-user

    • Large enterprises
    • Small and medium enterprises (SMEs)

By Service

    • Professional services
    • Managed services

By Revenue Stream

    • Subscription-based
    • License-based
    • Pay-per-use
    • Freemium

By Geographical Landscape

    • North America
    • Europe
    • APAC
    • South America
    • Middle East and Africa

This study identifies the spread of social media and e-commerce platforms as one of the prime reasons driving the digital marketing software (DMS) market growth during the next few years. Also, programmatic advertising boosting market growth and global digital transformation will lead to sizable demand in the market.

The report on the digital marketing software (DMS) market covers the following areas:

    • Digital Marketing Software (DMS) Market sizing
    • Digital Marketing Software (DMS) Market forecast
    • Digital Marketing Software (DMS) Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital marketing software (DMS) market vendors that include Adobe Inc., BlueConic Inc., CM Group, Demandbase Inc., HP Inc., HubSpot Inc., International Business Machines Corp., Keap, Microsoft Corp., Oracle Corp., Redpoint Global Inc., Salesforce Inc., SAP SE, SAS Institute Inc., SimplyCast Interactive Marketing Ltd., The Nielsen Co. US LLC, TransUnion, Viant Technology LLC, Vivial Inc., and Zeta Global Holdings Corp.. Also, the digital marketing software (DMS) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
    • Executive Summary - Chart on Market Overview
    • Executive Summary - Data Table on Market Overview
    • Executive Summary - Chart on Global Market Characteristics
    • Executive Summary - Chart on Market By Geographical Landscape
    • Executive Summary - Chart on Market Segmentation by End-user
    • Executive Summary - Chart on Market Segmentation by Service
    • Executive Summary - Chart on Market Segmentation by Revenue Stream
    • Executive Summary - Chart on Incremental Growth
    • Executive Summary - Data Table on Incremental Growth
    • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

  • 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • 2.2 Criticality of inputs and Factors of differentiation
    • Overview on criticality of inputs and factors of differentiation
  • 2.3 Factors of disruption
    • Overview on factors of disruption
  • 2.4 Impact of drivers and challenges
    • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

  • 3.1 Market ecosystem
    • Parent Market
    • Data Table on - Parent Market
  • 3.2 Market characteristics
    • Market characteristics analysis
  • 3.3 Value chain analysis
    • Value chain analysis

4 Market Sizing

  • 4.1 Market definition
    • Offerings of companies included in the market definition
  • 4.2 Market segment analysis
    • Market segments
  • 4.3 Market size 2024
  • 4.4 Market outlook: Forecast for 2024-2029
    • Chart on Global - Market size and forecast 2024-2029 ($ million)
    • Data Table on Global - Market size and forecast 2024-2029 ($ million)
    • Chart on Global Market: Year-over-year growth 2024-2029 (%)
    • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

  • 5.1 Global Digital Marketing Software (DMS) Market 2019 - 2023
    • Historic Market Size - Data Table on Global Digital Marketing Software (DMS) Market 2019 - 2023 ($ million)
  • 5.2 End-user segment analysis 2019 - 2023
    • Historic Market Size - End-user Segment 2019 - 2023 ($ million)
  • 5.3 Service segment analysis 2019 - 2023
    • Historic Market Size - Service Segment 2019 - 2023 ($ million)
  • 5.4 Revenue Stream segment analysis 2019 - 2023
    • Historic Market Size - Revenue Stream Segment 2019 - 2023 ($ million)
  • 5.5 Geography segment analysis 2019 - 2023
    • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
  • 5.6 Country segment analysis 2019 - 2023
    • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

  • 6.1 The AI impact on global digital marketing software (DMS) market

7 Five Forces Analysis

  • 7.1 Five forces summary
    • Five forces analysis - Comparison between 2024 and 2029
  • 7.2 Bargaining power of buyers
    • Bargaining power of buyers - Impact of key factors 2024 and 2029
  • 7.3 Bargaining power of suppliers
    • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
  • 7.4 Threat of new entrants
    • Threat of new entrants - Impact of key factors in 2024 and 2029
  • 7.5 Threat of substitutes
    • Threat of substitutes - Impact of key factors in 2024 and 2029
  • 7.6 Threat of rivalry
    • Threat of rivalry - Impact of key factors in 2024 and 2029
  • 7.7 Market condition
    • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by End-user

  • 8.1 Market segments
    • Chart on End-user - Market share 2024-2029 (%)
    • Data Table on End-user - Market share 2024-2029 (%)
  • 8.2 Comparison by End-user
    • Chart on Comparison by End-user
    • Data Table on Comparison by End-user
  • 8.3 Large enterprises - Market size and forecast 2024-2029
    • Chart on Large enterprises - Market size and forecast 2024-2029 ($ million)
    • Data Table on Large enterprises - Market size and forecast 2024-2029 ($ million)
    • Chart on Large enterprises - Year-over-year growth 2024-2029 (%)
    • Data Table on Large enterprises - Year-over-year growth 2024-2029 (%)
  • 8.4 Small and medium enterprises (SMEs) - Market size and forecast 2024-2029
    • Chart on Small and medium enterprises (SMEs) - Market size and forecast 2024-2029 ($ million)
    • Data Table on Small and medium enterprises (SMEs) - Market size and forecast 2024-2029 ($ million)
    • Chart on Small and medium enterprises (SMEs) - Year-over-year growth 2024-2029 (%)
    • Data Table on Small and medium enterprises (SMEs) - Year-over-year growth 2024-2029 (%)
  • 8.5 Market opportunity by End-user
    • Market opportunity by End-user ($ million)
    • Data Table on Market opportunity by End-user ($ million)

9 Market Segmentation by Service

  • 9.1 Market segments
    • Chart on Service - Market share 2024-2029 (%)
    • Data Table on Service - Market share 2024-2029 (%)
  • 9.2 Comparison by Service
    • Chart on Comparison by Service
    • Data Table on Comparison by Service
  • 9.3 Professional services - Market size and forecast 2024-2029
    • Chart on Professional services - Market size and forecast 2024-2029 ($ million)
    • Data Table on Professional services - Market size and forecast 2024-2029 ($ million)
    • Chart on Professional services - Year-over-year growth 2024-2029 (%)
    • Data Table on Professional services - Year-over-year growth 2024-2029 (%)
  • 9.4 Managed services - Market size and forecast 2024-2029
    • Chart on Managed services - Market size and forecast 2024-2029 ($ million)
    • Data Table on Managed services - Market size and forecast 2024-2029 ($ million)
    • Chart on Managed services - Year-over-year growth 2024-2029 (%)
    • Data Table on Managed services - Year-over-year growth 2024-2029 (%)
  • 9.5 Market opportunity by Service
    • Market opportunity by Service ($ million)
    • Data Table on Market opportunity by Service ($ million)

10 Market Segmentation by Revenue Stream

  • 10.1 Market segments
    • Chart on Revenue Stream - Market share 2024-2029 (%)
    • Data Table on Revenue Stream - Market share 2024-2029 (%)
  • 10.2 Comparison by Revenue Stream
    • Chart on Comparison by Revenue Stream
    • Data Table on Comparison by Revenue Stream
  • 10.3 Subscription-based - Market size and forecast 2024-2029
    • Chart on Subscription-based - Market size and forecast 2024-2029 ($ million)
    • Data Table on Subscription-based - Market size and forecast 2024-2029 ($ million)
    • Chart on Subscription-based - Year-over-year growth 2024-2029 (%)
    • Data Table on Subscription-based - Year-over-year growth 2024-2029 (%)
  • 10.4 License-based - Market size and forecast 2024-2029
    • Chart on License-based - Market size and forecast 2024-2029 ($ million)
    • Data Table on License-based - Market size and forecast 2024-2029 ($ million)
    • Chart on License-based - Year-over-year growth 2024-2029 (%)
    • Data Table on License-based - Year-over-year growth 2024-2029 (%)
  • 10.5 Pay-per-use - Market size and forecast 2024-2029
    • Chart on Pay-per-use - Market size and forecast 2024-2029 ($ million)
    • Data Table on Pay-per-use - Market size and forecast 2024-2029 ($ million)
    • Chart on Pay-per-use - Year-over-year growth 2024-2029 (%)
    • Data Table on Pay-per-use - Year-over-year growth 2024-2029 (%)
  • 10.6 Freemium - Market size and forecast 2024-2029
    • Chart on Freemium - Market size and forecast 2024-2029 ($ million)
    • Data Table on Freemium - Market size and forecast 2024-2029 ($ million)
    • Chart on Freemium - Year-over-year growth 2024-2029 (%)
    • Data Table on Freemium - Year-over-year growth 2024-2029 (%)
  • 10.7 Market opportunity by Revenue Stream
    • Market opportunity by Revenue Stream ($ million)
    • Data Table on Market opportunity by Revenue Stream ($ million)

11 Customer Landscape

  • 11.1 Customer landscape overview
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

  • 12.1 Geographic segmentation
    • Chart on Market share By Geographical Landscape 2024-2029 (%)
    • Data Table on Market share By Geographical Landscape 2024-2029 (%)
  • 12.2 Geographic comparison
    • Chart on Geographic comparison
    • Data Table on Geographic comparison
  • 12.3 North America - Market size and forecast 2024-2029
    • Chart on North America - Market size and forecast 2024-2029 ($ million)
    • Data Table on North America - Market size and forecast 2024-2029 ($ million)
    • Chart on North America - Year-over-year growth 2024-2029 (%)
    • Data Table on North America - Year-over-year growth 2024-2029 (%)
  • 12.4 Europe - Market size and forecast 2024-2029
    • Chart on Europe - Market size and forecast 2024-2029 ($ million)
    • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
    • Chart on Europe - Year-over-year growth 2024-2029 (%)
    • Data Table on Europe - Year-over-year growth 2024-2029 (%)
  • 12.5 APAC - Market size and forecast 2024-2029
    • Chart on APAC - Market size and forecast 2024-2029 ($ million)
    • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
    • Chart on APAC - Year-over-year growth 2024-2029 (%)
    • Data Table on APAC - Year-over-year growth 2024-2029 (%)
  • 12.6 South America - Market size and forecast 2024-2029
    • Chart on South America - Market size and forecast 2024-2029 ($ million)
    • Data Table on South America - Market size and forecast 2024-2029 ($ million)
    • Chart on South America - Year-over-year growth 2024-2029 (%)
    • Data Table on South America - Year-over-year growth 2024-2029 (%)
  • 12.7 Middle East and Africa - Market size and forecast 2024-2029
    • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
    • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
    • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
    • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • 12.8 US - Market size and forecast 2024-2029
    • Chart on US - Market size and forecast 2024-2029 ($ million)
    • Data Table on US - Market size and forecast 2024-2029 ($ million)
    • Chart on US - Year-over-year growth 2024-2029 (%)
    • Data Table on US - Year-over-year growth 2024-2029 (%)
  • 12.9 China - Market size and forecast 2024-2029
    • Chart on China - Market size and forecast 2024-2029 ($ million)
    • Data Table on China - Market size and forecast 2024-2029 ($ million)
    • Chart on China - Year-over-year growth 2024-2029 (%)
    • Data Table on China - Year-over-year growth 2024-2029 (%)
  • 12.10 Germany - Market size and forecast 2024-2029
    • Chart on Germany - Market size and forecast 2024-2029 ($ million)
    • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
    • Chart on Germany - Year-over-year growth 2024-2029 (%)
    • Data Table on Germany - Year-over-year growth 2024-2029 (%)
  • 12.11 Canada - Market size and forecast 2024-2029
    • Chart on Canada - Market size and forecast 2024-2029 ($ million)
    • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
    • Chart on Canada - Year-over-year growth 2024-2029 (%)
    • Data Table on Canada - Year-over-year growth 2024-2029 (%)
  • 12.12 UK - Market size and forecast 2024-2029
    • Chart on UK - Market size and forecast 2024-2029 ($ million)
    • Data Table on UK - Market size and forecast 2024-2029 ($ million)
    • Chart on UK - Year-over-year growth 2024-2029 (%)
    • Data Table on UK - Year-over-year growth 2024-2029 (%)
  • 12.13 Russia - Market size and forecast 2024-2029
    • Chart on Russia - Market size and forecast 2024-2029 ($ million)
    • Data Table on Russia - Market size and forecast 2024-2029 ($ million)
    • Chart on Russia - Year-over-year growth 2024-2029 (%)
    • Data Table on Russia - Year-over-year growth 2024-2029 (%)
  • 12.14 Japan - Market size and forecast 2024-2029
    • Chart on Japan - Market size and forecast 2024-2029 ($ million)
    • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
    • Chart on Japan - Year-over-year growth 2024-2029 (%)
    • Data Table on Japan - Year-over-year growth 2024-2029 (%)
  • 12.15 France - Market size and forecast 2024-2029
    • Chart on France - Market size and forecast 2024-2029 ($ million)
    • Data Table on France - Market size and forecast 2024-2029 ($ million)
    • Chart on France - Year-over-year growth 2024-2029 (%)
    • Data Table on France - Year-over-year growth 2024-2029 (%)
  • 12.16 India - Market size and forecast 2024-2029
    • Chart on India - Market size and forecast 2024-2029 ($ million)
    • Data Table on India - Market size and forecast 2024-2029 ($ million)
    • Chart on India - Year-over-year growth 2024-2029 (%)
    • Data Table on India - Year-over-year growth 2024-2029 (%)
  • 12.17 Italy - Market size and forecast 2024-2029
    • Chart on Italy - Market size and forecast 2024-2029 ($ million)
    • Data Table on Italy - Market size and forecast 2024-2029 ($ million)
    • Chart on Italy - Year-over-year growth 2024-2029 (%)
    • Data Table on Italy - Year-over-year growth 2024-2029 (%)
  • 12.18 Market opportunity By Geographical Landscape
    • Market opportunity By Geographical Landscape ($ million)
    • Data Tables on Market opportunity By Geographical Landscape ($ million)

13 Drivers, Challenges, and Opportunity/Restraints

  • 13.1 Market drivers
  • 13.2 Market challenges
  • 13.3 Impact of drivers and challenges
    • Impact of drivers and challenges in 2024 and 2029
  • 13.4 Market opportunities/restraints

14 Competitive Landscape

  • 14.1 Overview
  • 14.2 Competitive Landscape
    • Overview on criticality of inputs and factors of differentiation
  • 14.3 Landscape disruption
    • Overview on factors of disruption
  • 14.4 Industry risks
    • Impact of key risks on business

15 Competitive Analysis

  • 15.1 Companies profiled
    • Companies covered
  • 15.2 Company ranking index
    • Company ranking index
  • 15.3 Market positioning of companies
    • Matrix on companies position and classification
  • 15.4 Adobe Inc.
    • Adobe Inc. - Overview
    • Adobe Inc. - Business segments
    • Adobe Inc. - Key news
    • Adobe Inc. - Key offerings
    • Adobe Inc. - Segment focus
    • SWOT
  • 15.5 BlueConic Inc.
    • BlueConic Inc. - Overview
    • BlueConic Inc. - Product / Service
    • BlueConic Inc. - Key offerings
    • SWOT
  • 15.6 Demandbase Inc.
    • Demandbase Inc. - Overview
    • Demandbase Inc. - Product / Service
    • Demandbase Inc. - Key offerings
    • SWOT
  • 15.7 HubSpot Inc.
    • HubSpot Inc. - Overview
    • HubSpot Inc. - Product / Service
    • HubSpot Inc. - Key news
    • HubSpot Inc. - Key offerings
    • SWOT
  • 15.8 International Business Machines Corp.
    • International Business Machines Corp. - Overview
    • International Business Machines Corp. - Business segments
    • International Business Machines Corp. - Key news
    • International Business Machines Corp. - Key offerings
    • International Business Machines Corp. - Segment focus
    • SWOT
  • 15.9 Microsoft Corp.
    • Microsoft Corp. - Overview
    • Microsoft Corp. - Business segments
    • Microsoft Corp. - Key news
    • Microsoft Corp. - Key offerings
    • Microsoft Corp. - Segment focus
    • SWOT
  • 15.10 Oracle Corp.
    • Oracle Corp. - Overview
    • Oracle Corp. - Business segments
    • Oracle Corp. - Key news
    • Oracle Corp. - Key offerings
    • Oracle Corp. - Segment focus
    • SWOT
  • 15.11 Redpoint Global Inc.
    • Redpoint Global Inc. - Overview
    • Redpoint Global Inc. - Product / Service
    • Redpoint Global Inc. - Key offerings
    • SWOT
  • 15.12 Salesforce Inc.
    • Salesforce Inc. - Overview
    • Salesforce Inc. - Product / Service
    • Salesforce Inc. - Key news
    • Salesforce Inc. - Key offerings
    • SWOT
  • 15.13 SAP SE
    • SAP SE - Overview
    • SAP SE - Business segments
    • SAP SE - Key news
    • SAP SE - Key offerings
    • SAP SE - Segment focus
    • SWOT
  • 15.14 SAS Institute Inc.
    • SAS Institute Inc. - Overview
    • SAS Institute Inc. - Product / Service
    • SAS Institute Inc. - Key news
    • SAS Institute Inc. - Key offerings
    • SWOT
  • 15.15 The Nielsen Co. US LLC
    • The Nielsen Co. US LLC - Overview
    • The Nielsen Co. US LLC - Product / Service
    • The Nielsen Co. US LLC - Key offerings
    • SWOT
  • 15.16 TransUnion
    • TransUnion - Overview
    • TransUnion - Business segments
    • TransUnion - Key news
    • TransUnion - Key offerings
    • TransUnion - Segment focus
    • SWOT
  • 15.17 Viant Technology LLC
    • Viant Technology LLC - Overview
    • Viant Technology LLC - Product / Service
    • Viant Technology LLC - Key news
    • Viant Technology LLC - Key offerings
    • SWOT
  • 15.18 Zeta Global Holdings Corp.
    • Zeta Global Holdings Corp. - Overview
    • Zeta Global Holdings Corp. - Product / Service
    • Zeta Global Holdings Corp. - Key offerings
    • SWOT

16 Appendix

  • 16.1 Scope of the report
  • 16.2 Inclusions and exclusions checklist
    • Inclusions checklist
    • Exclusions checklist
  • 16.3 Currency conversion rates for US$
    • Currency conversion rates for US$
  • 16.4 Research methodology
    • Research methodology
  • 16.5 Data procurement
    • Information sources
  • 16.6 Data validation
    • Data validation
  • 16.7 Validation techniques employed for market sizing
    • Validation techniques employed for market sizing
  • 16.8 Data synthesis
    • Data synthesis
  • 16.9 360 degree market analysis
    • 360 degree market analysis
  • 16.10 List of abbreviations
    • List of abbreviations