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日本のデジタルマーケティングソフトウェア市場レポート：コンポーネント別、展開タイプ別、組織規模別、最終用途別、地域別、2025年～2033年

Japan Digital Marketing Software Market Report by Component, Deployment Type, Organization Size, End Use, and Region 2025-2033

出版日
発行
IMARC
ページ情報
英文 118 Pages
納期
5～7営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=145.42円
日本のデジタルマーケティングソフトウェア市場レポート：コンポーネント別、展開タイプ別、組織規模別、最終用途別、地域別、2025年～2033年
出版日: 2025年06月02日
発行: IMARC
ページ情報: 英文 118 Pages
納期: 5～7営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 目次
概要

日本のデジタルマーケティングソフトウェア市場規模は2024年に48億米ドルに達しました。今後、IMARC Groupは、同市場が2033年までに142億米ドルに達し、2025～2033年の成長率（CAGR）は11.78%になると予測しています。同市場が成長を遂げている主な要因は、音声起動デバイスやバーチャルアシスタントの利用拡大、オンラインショッピングプラットフォームへの個人の依存度の高まりです。

本レポートで扱う主な質問

  • 日本のデジタルマーケティングソフトウェア市場はこれまでどのように推移し、今後どのように推移していくのか？
  • COVID-19が日本のデジタルマーケティングソフトウェア市場に与えた影響は？
  • 日本のデジタルマーケティングソフトウェア市場のコンポーネント別内訳は？
  • 日本のデジタルマーケティングソフトウェア市場の展開タイプ別内訳は？
  • 日本のデジタルマーケティングソフトウェア市場の組織規模別内訳は？
  • 日本のデジタルマーケティングソフトウェア市場の組織規模別の内訳は？
  • 日本のデジタルマーケティングソフトウェア市場のバリューチェーンにおける様々なステージとは？
  • 日本のデジタルマーケティングソフトウェア市場の主な促進要因と課題は？
  • 日本のデジタルマーケティングソフトウェア市場の構造と主要プレーヤーは？
  • 日本のデジタルマーケティングソフトウェア市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
  • 市場推定
  • 調査手法

第3章 エグゼクティブサマリー

第4章 日本のデジタルマーケティングソフトウェア市場- イントロダクション

  • 概要
  • 市場力学
  • 業界動向
  • 競合情報

第5章 日本のデジタルマーケティングソフトウェア市場情勢

  • 過去および現在の市場動向（2019～2024年）
  • 市場予測（2025～2033年）

第6章 日本のデジタルマーケティングソフトウェア市場- コンポーネント別内訳

  • ソリューション
  • サービス

第7章 日本のデジタルマーケティングソフトウェア市場- 展開タイプ別内訳

  • オンプレミス
  • クラウドベース

第8章 日本のデジタルマーケティングソフトウェア市場- 組織規模別内訳

  • 大企業
  • 中小企業

第9章 日本のデジタルマーケティングソフトウェア市場- 最終用途別内訳

  • メディアとエンターテイメント
  • 製造
  • 小売り
  • BFSI
  • 情報技術
  • ヘルスケア
  • その他

第10章 日本のデジタルマーケティングソフトウェア市場- 競合情勢

  • 概要
  • 市場構造
  • 市場企業のポジショニング
  • 主要成功戦略
  • 競合ダッシュボード
  • 企業評価象限

第11章 主要企業のプロファイル

第12章 日本のデジタルマーケティングソフトウェア市場- 業界分析

  • 促進要因・抑制要因・機会
  • ポーターのファイブフォース分析
  • バリューチェーン分析

第13章 付録

目次
Product Code: SR112025A19459

Japan digital marketing software market size reached USD 4.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 14.2 Billion by 2033, exhibiting a growth rate (CAGR) of 11.78% during 2025-2033. The market is experiencing growth primarily due to the expanding utilization of voice-activated devices and virtual assistants and the growing dependence of individuals on online shopping platforms.

Digital marketing software is specifically crafted to simplify and enhance diverse facets of online marketing and advertising initiatives. It includes a broad array of software applications that assist companies in strategizing, implementing, monitoring, and assessing their digital marketing endeavors across multiple online channels and platforms. This software streamlines marketing activities, leading to time and resource savings through task automation and workflow optimization. It empowers businesses to pinpoint particular demographic groups, interests, and behaviors, heightening the pertinence of their marketing communications. Additionally, it simplifies the development and supervision of email campaigns, encompassing personalized messaging, A/B testing, and the monitoring of campaign performance.

Japan Digital Marketing Software Market Trends:

The Japan digital marketing software market is experiencing significant growth driven by several key factors. First and foremost, the increasing digitalization of consumer behavior has transformed the marketing landscape. With more people relying on the internet for information, entertainment, and shopping, businesses in Japan are keen to leverage digital marketing software to effectively reach their target audiences. Additionally, the proliferation of smartphones and high-speed internet connectivity has made it essential for companies to have a strong online presence, further fueling the demand for digital marketing tools. Furthermore, the COVID-19 pandemic accelerated the shift to digital channels as traditional marketing avenues were disrupted. Companies turned to digital marketing software to engage with customers in a remote and efficient manner. This trend is expected to continue as businesses recognize the importance of digital strategies in a post-pandemic world. Moreover, the Japan digital marketing software market benefits from advancements in technology, including artificial intelligence and data analytics. These innovations enable companies to personalize their marketing efforts, track campaign performance in real-time, and make data-driven decisions to optimize their strategies. Lastly, the integration of cloud-based solutions with digital marketing software is gaining prominence, offering cost-effective and scalable options for businesses of all sizes. As a result, the Japan digital marketing software market is poised for continued growth and innovation in the coming years.

Japan Digital Marketing Software Market Segmentation:

Component Insights:

  • Solution
    • Customer Relationship Management (CRM)
    • Email Marketing
    • Social Media
    • Search Marketing
    • Content Management
    • Marketing Automation
    • Campaign Management
    • Others
  • Services
    • Professional Services
    • Managed Services

Deployment Type Insights:

  • On-premises
  • Cloud-based

Organization Size Insights:

  • Large Enterprises
  • Small and Medium-sized Enterprises

End Use Insights:

  • Media and Entertainment
  • Manufacturing
  • Retail
  • BFSI
  • Information Technology
  • Healthcare
  • Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

  • How has the Japan digital marketing software market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan digital marketing software market?
  • What is the breakup of the Japan digital marketing software market on the basis of component?
  • What is the breakup of the Japan digital marketing software market on the basis of deployment type?
  • What is the breakup of the Japan digital marketing software market on the basis of organization size?
  • What is the breakup of the Japan digital marketing software market on the basis of end use?
  • What are the various stages in the value chain of the Japan digital marketing software market?
  • What are the key driving factors and challenges in the Japan digital marketing software?
  • What is the structure of the Japan digital marketing software market and who are the key players?
  • What is the degree of competition in the Japan digital marketing software market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Digital Marketing Software Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Digital Marketing Software Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Digital Marketing Software Market - Breakup by Component

  • 6.1 Solution
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Segmentation
      • 6.1.3.1 Customer Relationship Management (CRM)
      • 6.1.3.2 Email Marketing
      • 6.1.3.3 Social Media
      • 6.1.3.4 Search Marketing
      • 6.1.3.5 Content Management
      • 6.1.3.6 Marketing Automation
      • 6.1.3.7 Campaign Management
      • 6.1.3.8 Others
    • 6.1.4 Market Forecast (2025-2033)
  • 6.2 Services
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Segmentation
      • 6.2.3.1 Professional Services
      • 6.2.3.2 Managed Services
    • 6.2.4 Market Forecast (2025-2033)

7 Japan Digital Marketing Software Market - Breakup by Deployment Type

  • 7.1 On-premises
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Cloud-based
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)

8 Japan Digital Marketing Software Market - Breakup by Organization Size

  • 8.1 Large Enterprises
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Forecast (2025-2033)
  • 8.2 Small and Medium Enterprises (SMEs)
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)

9 Japan Digital Marketing Software Market - Breakup by End Use

  • 9.1 Media and Entertainment
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2019-2024)
    • 9.1.3 Market Forecast (2025-2033)
  • 9.2 Manufacturing
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2019-2024)
    • 9.2.3 Market Forecast (2025-2033)
  • 9.3 Retail
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2019-2024)
    • 9.3.3 Market Forecast (2025-2033)
  • 9.4 BFSI
    • 9.4.1 Overview
    • 9.4.2 Historical and Current Market Trends (2019-2024)
    • 9.4.3 Market Forecast (2025-2033)
  • 9.5 Information Technology
    • 9.5.1 Overview
    • 9.5.2 Historical and Current Market Trends (2019-2024)
    • 9.5.3 Market Forecast (2025-2033)
  • 9.6 Healthcare
    • 9.6.1 Overview
    • 9.6.2 Historical and Current Market Trends (2019-2024)
    • 9.6.3 Market Forecast (2025-2033)
  • 9.7 Others
    • 9.7.1 Historical and Current Market Trends (2019-2024)
    • 9.7.2 Market Forecast (2025-2033)

10 Japan Digital Marketing Software Market - Competitive Landscape

  • 10.1 Overview
  • 10.2 Market Structure
  • 10.3 Market Player Positioning
  • 10.4 Top Winning Strategies
  • 10.5 Competitive Dashboard
  • 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

  • 11.1 Company A
    • 11.1.1 Business Overview
    • 11.1.2 Product Portfolio
    • 11.1.3 Business Strategies
    • 11.1.4 SWOT Analysis
    • 11.1.5 Major News and Events
  • 11.2 Company B
    • 11.2.1 Business Overview
    • 11.2.2 Product Portfolio
    • 11.2.3 Business Strategies
    • 11.2.4 SWOT Analysis
    • 11.2.5 Major News and Events
  • 11.3 Company C
    • 11.3.1 Business Overview
    • 11.3.2 Product Portfolio
    • 11.3.3 Business Strategies
    • 11.3.4 SWOT Analysis
    • 11.3.5 Major News and Events
  • 11.4 Company D
    • 11.4.1 Business Overview
    • 11.4.2 Product Portfolio
    • 11.4.3 Business Strategies
    • 11.4.4 SWOT Analysis
    • 11.4.5 Major News and Events
  • 11.5 Company E
    • 11.5.1 Business Overview
    • 11.5.2 Product Portfolio
    • 11.5.3 Business Strategies
    • 11.5.4 SWOT Analysis
    • 11.5.5 Major News and Events

12 Japan Digital Marketing Software Market - Industry Analysis

  • 12.1 Drivers, Restraints, and Opportunities
    • 12.1.1 Overview
    • 12.1.2 Drivers
    • 12.1.3 Restraints
    • 12.1.4 Opportunities
  • 12.2 Porters Five Forces Analysis
    • 12.2.1 Overview
    • 12.2.2 Bargaining Organization of Buyers
    • 12.2.3 Bargaining Organization of Suppliers
    • 12.2.4 Degree of Competition
    • 12.2.5 Threat of New Entrants
    • 12.2.6 Threat of Substitutes
  • 12.3 Value Chain Analysis

13 Appendix