お粥市場：タイプ別、流通別-2025～2030年の世界予測

お粥市場は、2023年に14億4,000万米ドルと評価され、2024年には15億3,000万米ドルに達すると予想され、CAGR 6.54％で成長し、2030年には22億5,000万米ドルに達すると予測されています。

お粥は、伝統的にオーツ麦、米、大麦などの穀物から作られるホットブレックファストシリアルであるが、最近では健康志向の消費者に対応するため、様々な穀物、種子、フレーバーインフュージョンが含まれるようになり、その範囲が拡大しています。お粥の必要性は、心臓の健康と消化をサポートする食物繊維、必須ビタミン、ミネラルを多く含む栄養価の高さにあります。その最終用途は朝食だけでなく、ヘルスバー、そのまま食べられるパウチ、さらには風味豊かなディナーメニューにまで広がり、最終用途の幅を広げる多用途性を示しています。お粥市場の主要成長要因には、健康とウェルネスへの注目の高まり、便利で栄養価の高い食品オプションへの需要の高まり、全粒穀物や植物由来の食事へのシフトなどがあります。スーパーフードの統合、オーガニックやグルテンフリーのバリエーション、革新的なパッケージングなどが潜在的な成長セグメントであり、若年層や多忙な都市生活者が主要な対象・グループとなっています。

しかし、スムージーやブレックファスト・バーのようなヘルシーな朝食代替品の台頭による競合などの課題も残っています。市場はまた、オーガニック原料の高コストや原料価格の変動をうまく乗り切らなければならないです。お粥セグメントのイノベーションは、消費者がフレーバーや栄養プロファイルをパーソナライズできるようにしたり、サステイナブル調達や包装のために技術を活用したりするなど、カスタマイズの動向を活用することができます。国際的なフレーバーや、ケトやビーガンのような食事療法に特化した機能性成分を含む製品レンジの拡大が機会となります。さらに、ブランドは健康インフルエンサーとの戦略的パートナーシップを模索したり、デジタルマーケティング戦略を活用して消費者とのエンゲージメントを強化し、市場リーチを広げることができます。

制限を緩和するために、企業は手頃な価格を維持しながら、フレーバープロファイルと栄養上の利点を高めるための研究開発に投資しなければならないです。お粥市場は、緩やかな成長率を特徴とするため、消費者の嗜好や技術の進歩に機敏に対応する必要があります。サステイナブルプラクティスと透明性のある調達に注力することで、倫理意識の高い消費者にさらにアピールすることができ、競合情勢の中でブランドを長期的な成功へと導くことができます。

市場力学：急速に進化するお粥市場における主要市場洞察の解明

お粥市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネス機会の獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 食パターンの変化とヘルシー志向の高まり
  • 消費者の惣菜志向の高まり
  • ホットシリアル製品への需要の高まり
• 市場抑制要因
  • 汚染の脅威
• 市場機会
  • より多くの健康利益を提供する新しい成分の商業化された追加
  • 医薬品セグメントでの用途拡大
• 市場課題
  • その他の朝食の選択肢と比較すると高コスト
  • オーツ麦の過剰摂取による健康への悪影響

ポーターのファイブフォース：お粥市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォースフレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：お粥市場における外部からの影響の把握

外部マクロ環境要因は、お粥市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析：お粥市場における競合情勢の把握

お粥市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックス：お粥市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、お粥市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨：お粥市場における成功への道筋を描く

お粥市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力を評価します。

2.市場の開拓度：新興市場における成長機会を特定し、既存セグメントにおける拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、産業の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 食習慣の変化と健康的な食事への嗜好の増加
    • 消費者の即席食品への嗜好の高まり
    • ホットシリアル製品の需要増加サプリメント
  • 抑制要因
    • 汚染の脅威
  • 機会
    • 健康上の利点をさらに高める新成分を追加して商品化
    • 製薬セグメントでの応用増加
  • 課題
    • その他の朝食メニューに比べてコストが高い
    • オート麦の過剰摂取による健康への悪影響
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 お粥市場：タイプ別

• イントロダクション
• トウモロコシ
• キビ
• オート麦
• 米
• 小麦

第7章 お粥市場：流通別

• イントロダクション
• 百貨店
• ハイパーマーケット
• 専門店
• スーパーマーケット

第8章 南北アメリカのお粥市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋のお粥市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのお粥市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Bagrrys India Limited
• Grace foods
• Hamlyn's Of Scotland
• Husk & Honey
• Intersnack Group GmbH & Co. KG
• McCann's Irish Oatmeal
• Mornflake Mighty Oats
• Murginns
• Nature's Path
• Nestle S.A.
• Petfeast
• Pioneer Foods Ltd
• Stoats Porridge Bars Ltd
• The Great Britain Porridge Co.
• The Quaker Oats Company
• The Teff Company

LIST OF FIGURES

• FIGURE 1. PORRIDGE MARKET RESEARCH PROCESS
• FIGURE 2. PORRIDGE MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL PORRIDGE MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL PORRIDGE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL PORRIDGE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL PORRIDGE MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL PORRIDGE MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS PORRIDGE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS PORRIDGE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES PORRIDGE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES PORRIDGE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC PORRIDGE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC PORRIDGE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA PORRIDGE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA PORRIDGE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. PORRIDGE MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. PORRIDGE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. PORRIDGE MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL PORRIDGE MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL PORRIDGE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL PORRIDGE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. PORRIDGE MARKET DYNAMICS
• TABLE 7. GLOBAL PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL PORRIDGE MARKET SIZE, BY MAIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL PORRIDGE MARKET SIZE, BY MILLET, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL PORRIDGE MARKET SIZE, BY OAT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL PORRIDGE MARKET SIZE, BY RICE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL PORRIDGE MARKET SIZE, BY WHEAT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL PORRIDGE MARKET SIZE, BY DEPARTMENTAL STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL PORRIDGE MARKET SIZE, BY HYPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL PORRIDGE MARKET SIZE, BY SPECIALTY STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL PORRIDGE MARKET SIZE, BY SUPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS PORRIDGE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 21. ARGENTINA PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 22. ARGENTINA PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 23. BRAZIL PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 24. BRAZIL PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 25. CANADA PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 26. CANADA PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 27. MEXICO PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 28. MEXICO PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 29. UNITED STATES PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 30. UNITED STATES PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 31. UNITED STATES PORRIDGE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 32. ASIA-PACIFIC PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 33. ASIA-PACIFIC PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 34. ASIA-PACIFIC PORRIDGE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 35. AUSTRALIA PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 36. AUSTRALIA PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 37. CHINA PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 38. CHINA PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 39. INDIA PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 40. INDIA PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 41. INDONESIA PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 42. INDONESIA PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 43. JAPAN PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 44. JAPAN PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 45. MALAYSIA PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 46. MALAYSIA PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 47. PHILIPPINES PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 48. PHILIPPINES PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 49. SINGAPORE PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 50. SINGAPORE PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 51. SOUTH KOREA PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 52. SOUTH KOREA PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 53. TAIWAN PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 54. TAIWAN PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 55. THAILAND PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 56. THAILAND PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 57. VIETNAM PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 58. VIETNAM PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 59. EUROPE, MIDDLE EAST & AFRICA PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 60. EUROPE, MIDDLE EAST & AFRICA PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 61. EUROPE, MIDDLE EAST & AFRICA PORRIDGE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 62. DENMARK PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 63. DENMARK PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 64. EGYPT PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 65. EGYPT PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 66. FINLAND PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 67. FINLAND PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 68. FRANCE PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 69. FRANCE PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 70. GERMANY PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 71. GERMANY PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 72. ISRAEL PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 73. ISRAEL PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 74. ITALY PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 75. ITALY PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 76. NETHERLANDS PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 77. NETHERLANDS PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 78. NIGERIA PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 79. NIGERIA PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 80. NORWAY PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 81. NORWAY PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 82. POLAND PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 83. POLAND PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 84. QATAR PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 85. QATAR PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 86. RUSSIA PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 87. RUSSIA PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 88. SAUDI ARABIA PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 89. SAUDI ARABIA PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 90. SOUTH AFRICA PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 91. SOUTH AFRICA PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 92. SPAIN PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 93. SPAIN PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 94. SWEDEN PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 95. SWEDEN PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 96. SWITZERLAND PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 97. SWITZERLAND PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 98. TURKEY PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 99. TURKEY PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 100. UNITED ARAB EMIRATES PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 101. UNITED ARAB EMIRATES PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 102. UNITED KINGDOM PORRIDGE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 103. UNITED KINGDOM PORRIDGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 104. PORRIDGE MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 105. PORRIDGE MARKET, FPNV POSITIONING MATRIX, 2023

The Porridge Market was valued at USD 1.44 billion in 2023, expected to reach USD 1.53 billion in 2024, and is projected to grow at a CAGR of 6.54%, to USD 2.25 billion by 2030.

Porridge, traditionally a hot breakfast cereal made from grains like oats, rice, or barley, has recently expanded in scope with the inclusion of various grains, seeds, and flavor infusions catering to health-conscious consumers. The necessity of porridge arises from its nutritional value, offering high fiber, essential vitamins, and minerals that support heart health and digestion. Its application extends beyond breakfast to health bars, ready-to-eat pouches, and even savory dinner options, demonstrating versatility that broadens its end-use scope. Key growth factors in the porridge market include an increasing focus on health and wellness, a rise in demand for convenient and nutritious food options, and shifts towards whole-grain and plant-based diets. The integration of superfoods, organic and gluten-free variants, and innovative packaging are potential growth areas, with younger demographics and busy urban dwellers as primary target groups.

However, challenges remain, such as competition from emerging healthy breakfast alternatives like smoothies and breakfast bars. The market must also navigate the high cost of organic ingredients and fluctuating raw material prices. Innovating within the porridge sector can capitalize on customization trends, such as enabling consumers to personalize flavors or nutrient profiles, and leveraging technology for sustainable sourcing and packaging. Opportunities lie in expanding product ranges to include international flavors or functional ingredients that cater specifically to dietary plans like keto or vegan. Additionally, brands can explore strategic partnerships with health influencers or leverage digital marketing strategies to enhance consumer engagement and broaden their market reach.

To mitigate limitations, companies must invest in research and development to enhance flavor profiles and nutritional benefits while maintaining affordability. The porridge market is characterized by its moderate growth rate, necessitating agility in adapting to consumer preferences and technological advancements. Focusing on sustainable practices and transparent sourcing can further appeal to ethically conscious consumers, positioning brands for long-term success in a competitive landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Porridge Market

The Porridge Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Changing food patterns and increasing preference for healthy meals
  • Rising inclination of consumers towards ready to eat meals
  • Growing demand for hot cereal products supplement
• Market Restraints
  • Threat of contamination
• Market Opportunities
  • Commercialized addition of new ingredients offering more health benefits
  • Rising application in the pharmaceutical sector
• Market Challenges
  • High cost involved as compared to other breakfast choices
  • Adverse health impacts due to over consumption of oats

Porter's Five Forces: A Strategic Tool for Navigating the Porridge Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Porridge Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Porridge Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Porridge Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Porridge Market

A detailed market share analysis in the Porridge Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Porridge Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Porridge Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Porridge Market

A strategic analysis of the Porridge Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Porridge Market, highlighting leading vendors and their innovative profiles. These include Bagrrys India Limited, Grace foods, Hamlyn's Of Scotland, Husk & Honey, Intersnack Group GmbH & Co. KG, McCann's Irish Oatmeal, Mornflake Mighty Oats, Murginns, Nature's Path, Nestle S.A., Petfeast, Pioneer Foods Ltd, Stoats Porridge Bars Ltd, The Great Britain Porridge Co., The Quaker Oats Company, and The Teff Company.

Market Segmentation & Coverage

This research report categorizes the Porridge Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Maize, Millet, Oat, Rice, and Wheat.
• Based on Distribution, market is studied across Departmental Stores, Hypermarkets, Specialty Stores, and Supermarkets.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Changing food patterns and increasing preference for healthy meals
    • 5.1.1.2. Rising inclination of consumers towards ready to eat meals
    • 5.1.1.3. Growing demand for hot cereal products supplement
  • 5.1.2. Restraints
    • 5.1.2.1. Threat of contamination
  • 5.1.3. Opportunities
    • 5.1.3.1. Commercialized addition of new ingredients offering more health benefits
    • 5.1.3.2. Rising application in the pharmaceutical sector
  • 5.1.4. Challenges
    • 5.1.4.1. High cost involved as compared to other breakfast choices
    • 5.1.4.2. Adverse health impacts due to over consumption of oats
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Porridge Market, by Type

• 6.1. Introduction
• 6.2. Maize
• 6.3. Millet
• 6.4. Oat
• 6.5. Rice
• 6.6. Wheat

7. Porridge Market, by Distribution

• 7.1. Introduction
• 7.2. Departmental Stores
• 7.3. Hypermarkets
• 7.4. Specialty Stores
• 7.5. Supermarkets

8. Americas Porridge Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Porridge Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Porridge Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Bagrrys India Limited
• 2. Grace foods
• 3. Hamlyn's Of Scotland
• 4. Husk & Honey
• 5. Intersnack Group GmbH & Co. KG
• 6. McCann's Irish Oatmeal
• 7. Mornflake Mighty Oats
• 8. Murginns
• 9. Nature's Path
• 10. Nestle S.A.
• 11. Petfeast
• 12. Pioneer Foods Ltd
• 13. Stoats Porridge Bars Ltd
• 14. The Great Britain Porridge Co.
• 15. The Quaker Oats Company
• 16. The Teff Company