オンライン玩具・ゲーム小売市場：製品別、用途別-2025-2030年世界予測

オンライン玩具・ゲーム小売市場の2023年の市場規模は152億1,000万米ドル、2024年には164億4,000万米ドルに達すると予測され、CAGR 8.48％で成長し、2030年には268億9,000万米ドルに達すると予測されます。

オンライン玩具・ゲーム小売市場は、幼児から大人まで多様な顧客層を対象に、さまざまな玩具、ボードゲーム、ビデオゲーム、知育玩具、ホビーキットをデジタル販売する市場を包含しています。この市場の必要性は、eコマースへのシフトが進み、利便性、多様性、競争力のある価格に対する需要が高まっていることに起因しています。同市場は、エンターテインメント、教育、開発の各分野で、学校や学習センターのような個人的・施設的用途に利用されています。市場の成長には、デジタル・プラットフォームの技術的進歩、スマートフォンの普及率上昇、可処分所得の増加といった要因が拍車をかけています。インタラクティブで教育的な玩具の拡大や、サブスクリプションベースの玩具配送サービスの動向の高まりは、潜在的な機会を提示しています。企業は、人気のデジタル・プラットフォームとの提携を促進し、人工知能を活用して顧客体験をパーソナライズすることで、これらを活用することができます。しかし、市場の成長には、大型小売店との激しい競合、配送における物流の課題、顧客の信頼を妨げる可能性のあるサイバーセキュリティの懸念といった限界があります。さらに、小規模な販売業者の多さによる市場の断片化が、差別化を困難にしています。技術革新の主な発展分野としては、環境にやさしく持続可能な玩具の開発、拡張現実と従来のゲームを統合してインタラクティブな体験を強化すること、消費者の嗜好に効果的に対応するためのAI主導の在庫戦略やパーソナライゼーション戦略の構築などが挙げられます。市場はダイナミックで競争が激しく、消費者行動の変化や技術の進歩に適応するための機敏な戦略立案が求められます。企業は研究開発に投資して継続的にイノベーションを起こし、アナリティクスを活用してより良い顧客インサイトを得なければならないです。課題はあるもの、オンライン玩具・ゲーム小売市場は、デジタル販売戦略を効果的に革新・最適化できる企業にとって、大きな成長の可能性を秘めています。

市場力学：急速に進化するオンライン玩具・ゲーム小売市場の主要市場インサイトを公開

オンライン玩具・ゲーム小売市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 多目的玩具とゲームの入手可能性
  • 子供向け商品のオンラインショッピングの普及率上昇
  • 玩具メーカーとソーシャルメディア・インフルエンサーの急速な連携
• 市場抑制要因
  • 安価な代替品の入手可能性
• 市場機会
  • 玩具・ゲーム用3Dプリンティングの登場と持続可能で環境に優しい玩具の普及
  • 玩具・ゲーム向けオンライン・プラットフォームの進歩と新規立ち上げ
• 市場の課題
  • オンラインゲームとオフラインアウトドアゲームの普及

ポーターの5つの力：オンライン玩具・ゲーム小売市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：オンライン玩具・ゲーム小売市場における外部からの影響の把握

外部マクロ環境要因は、オンライン玩具・ゲーム小売市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析オンライン玩具・ゲーム小売市場における競合情勢の把握

オンライン玩具・ゲーム小売市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスオンライン玩具・ゲーム小売市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、オンライン玩具・ゲーム小売市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨オンライン玩具・ゲーム小売市場における成功への道筋を描く

オンライン玩具・ゲーム小売市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 多目的玩具やゲームの提供
    • 子供向け商品のオンラインショッピングの普及率上昇
    • 玩具会社とソーシャルメディアのインフルエンサーの迅速なコラボレーション
  • 抑制要因
    • 安価な代替品や代用品の入手可能性
  • 機会
    • 玩具・ゲーム向け3Dプリントの登場と持続可能で環境に優しい玩具の普及
    • 玩具・ゲーム向けオンラインプラットフォームの進化と新規立ち上げ
  • 課題
    • オンラインゲームとオフラインの屋外ゲームの人気
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 オンライン玩具・ゲーム小売市場：製品別

• アクティビティ＆乗用玩具
• ゲームとパズル
• 幼児・就学前向けおもちゃ
• ぬいぐるみ

第7章 オンライン玩具・ゲーム小売市場：用途別

• 大人
• キッズ

第8章 南北アメリカのオンライン玩具・ゲーム小売市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域のオンライン玩具・ゲーム小売市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのオンライン玩具・ゲーム小売市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Aldi Stores Ltd.
• Amazon.com Inc.
• Fat Brain Toys, LLC
• Fishpond Ltd.
• Hamleys of London Ltd.
• Kidding Around NYC
• Kohls Inc.
• Le Toys Van Inc.
• Mary Arnold Toys
• Nordstrom Inc.
• Overstock.com Inc.
• The Walt Disney Company
• TinToyArcade.com LLC
• Tru Kids Brand
• UncommonGoods LLC
• Walmart Inc.

LIST OF FIGURES

• FIGURE 1. ONLINE TOYS & GAMES RETAILING MARKET RESEARCH PROCESS
• FIGURE 2. ONLINE TOYS & GAMES RETAILING MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL ONLINE TOYS & GAMES RETAILING MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. ONLINE TOYS & GAMES RETAILING MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. ONLINE TOYS & GAMES RETAILING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. ONLINE TOYS & GAMES RETAILING MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL ONLINE TOYS & GAMES RETAILING MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. ONLINE TOYS & GAMES RETAILING MARKET DYNAMICS
• TABLE 7. GLOBAL ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY ACTIVITY & RIDE-ON TOYS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY GAMES & PUZZLES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY INFANT & PRE-SCHOOL TOYS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PLUSH TOYS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY ADULTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY KIDS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. AMERICAS ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 16. AMERICAS ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 18. ARGENTINA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 19. ARGENTINA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 20. BRAZIL ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 21. BRAZIL ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 22. CANADA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 23. CANADA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 24. MEXICO ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 25. MEXICO ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 26. UNITED STATES ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 27. UNITED STATES ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 28. UNITED STATES ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 29. ASIA-PACIFIC ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 30. ASIA-PACIFIC ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 31. ASIA-PACIFIC ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 32. AUSTRALIA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 33. AUSTRALIA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 34. CHINA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 35. CHINA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 36. INDIA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 37. INDIA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 38. INDONESIA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 39. INDONESIA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 40. JAPAN ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 41. JAPAN ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 42. MALAYSIA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 43. MALAYSIA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 44. PHILIPPINES ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 45. PHILIPPINES ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 46. SINGAPORE ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 47. SINGAPORE ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 48. SOUTH KOREA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 49. SOUTH KOREA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 50. TAIWAN ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 51. TAIWAN ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 52. THAILAND ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 53. THAILAND ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 54. VIETNAM ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 55. VIETNAM ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 56. EUROPE, MIDDLE EAST & AFRICA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 57. EUROPE, MIDDLE EAST & AFRICA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 58. EUROPE, MIDDLE EAST & AFRICA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 59. DENMARK ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 60. DENMARK ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 61. EGYPT ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 62. EGYPT ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 63. FINLAND ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 64. FINLAND ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 65. FRANCE ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 66. FRANCE ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 67. GERMANY ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 68. GERMANY ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 69. ISRAEL ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 70. ISRAEL ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 71. ITALY ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 72. ITALY ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 73. NETHERLANDS ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 74. NETHERLANDS ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 75. NIGERIA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 76. NIGERIA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 77. NORWAY ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 78. NORWAY ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 79. POLAND ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 80. POLAND ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 81. QATAR ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 82. QATAR ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 83. RUSSIA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 84. RUSSIA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 85. SAUDI ARABIA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 86. SAUDI ARABIA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH AFRICA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 88. SOUTH AFRICA ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 89. SPAIN ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 90. SPAIN ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 91. SWEDEN ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 92. SWEDEN ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 93. SWITZERLAND ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 94. SWITZERLAND ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 95. TURKEY ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 96. TURKEY ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 97. UNITED ARAB EMIRATES ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 98. UNITED ARAB EMIRATES ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 99. UNITED KINGDOM ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 100. UNITED KINGDOM ONLINE TOYS & GAMES RETAILING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 101. ONLINE TOYS & GAMES RETAILING MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 102. ONLINE TOYS & GAMES RETAILING MARKET, FPNV POSITIONING MATRIX, 2023

The Online Toys & Games Retailing Market was valued at USD 15.21 billion in 2023, expected to reach USD 16.44 billion in 2024, and is projected to grow at a CAGR of 8.48%, to USD 26.89 billion by 2030.

The online toys and games retailing market encompasses the digital sale of various toys, board games, video games, educational toys, and hobby kits to a diverse customer base ranging from young children to adults. This market's necessity stems from the increasing shift towards e-commerce and the growing demand for convenience, variety, and competitive pricing. It serves applications in entertainment, education, and development sectors for personal and institutional use like schools and learning centers. Market growth is fueled by factors such as technological advancements in digital platforms, increasing smartphone penetration, and rising disposable incomes, which facilitate impulsive purchases and expanded market reach. The expansion of interactive and educational toys and the growing trend of subscription-based toy delivery services present potential opportunities. Companies can capitalize on these by fostering partnerships with popular digital platforms and harnessing artificial intelligence to personalize customer experiences. However, market growth faces limitations such as intense competition from big-box retailers, logistical challenges in delivery, and cybersecurity concerns that may hinder customer trust. Additionally, market fragmentation due to a plethora of small-scale sellers makes differentiation difficult. Key areas for innovation include the development of eco-friendly and sustainable toys, integrating augmented reality with traditional games to enhance interactive experiences, and creating AI-driven inventory and personalization strategies to respond effectively to consumer preferences. The market is dynamic and highly competitive, requiring agile strategic planning to adapt to changing consumer behaviors and technological advancements. Businesses must invest in research and development to innovate continually and leverage analytics for better customer insights. Despite its challenges, the online toys and games retailing market offers substantial growth potential for businesses that can effectively innovate and optimize their digital sales strategies.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Online Toys & Games Retailing Market

The Online Toys & Games Retailing Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Availability of multipurpose toys and games
  • Rising prevalence of online shopping of products for children
  • Rapid collaboration of toy companies with social media influencers
• Market Restraints
  • Availability of cheap alternatives and substitutes
• Market Opportunities
  • Emergence of 3D printing for toys & games and penetration of sustainable and environmentally friendly toys
  • Advancements and new launches of online platforms for toys & games
• Market Challenges
  • Popularity of online gaming and offline outdoor games

Porter's Five Forces: A Strategic Tool for Navigating the Online Toys & Games Retailing Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Online Toys & Games Retailing Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Online Toys & Games Retailing Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Online Toys & Games Retailing Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Online Toys & Games Retailing Market

A detailed market share analysis in the Online Toys & Games Retailing Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Online Toys & Games Retailing Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Online Toys & Games Retailing Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Online Toys & Games Retailing Market

A strategic analysis of the Online Toys & Games Retailing Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Online Toys & Games Retailing Market, highlighting leading vendors and their innovative profiles. These include Aldi Stores Ltd., Amazon.com Inc., Fat Brain Toys, LLC, Fishpond Ltd., Hamleys of London Ltd., Kidding Around NYC, Kohls Inc., Le Toys Van Inc., Mary Arnold Toys, Nordstrom Inc., Overstock.com Inc., The Walt Disney Company, TinToyArcade.com LLC, Tru Kids Brand, UncommonGoods LLC, and Walmart Inc..

Market Segmentation & Coverage

This research report categorizes the Online Toys & Games Retailing Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Activity & Ride-on Toys, Games & Puzzles, Infant & Pre-School Toys, and Plush Toys.
• Based on Application, market is studied across Adults and Kids.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Availability of multipurpose toys and games
    • 5.1.1.2. Rising prevalence of online shopping of products for children
    • 5.1.1.3. Rapid collaboration of toy companies with social media influencers
  • 5.1.2. Restraints
    • 5.1.2.1. Availability of cheap alternatives and substitutes
  • 5.1.3. Opportunities
    • 5.1.3.1. Emergence of 3D printing for toys & games and penetration of sustainable and environmentally friendly toys
    • 5.1.3.2. Advancements and new launches of online platforms for toys & games
  • 5.1.4. Challenges
    • 5.1.4.1. Popularity of online gaming and offline outdoor games
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Online Toys & Games Retailing Market, by Product

• 6.1. Introduction
• 6.2. Activity & Ride-on Toys
• 6.3. Games & Puzzles
• 6.4. Infant & Pre-School Toys
• 6.5. Plush Toys

7. Online Toys & Games Retailing Market, by Application

• 7.1. Introduction
• 7.2. Adults
• 7.3. Kids

8. Americas Online Toys & Games Retailing Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Online Toys & Games Retailing Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Online Toys & Games Retailing Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Aldi Stores Ltd.
• 2. Amazon.com Inc.
• 3. Fat Brain Toys, LLC
• 4. Fishpond Ltd.
• 5. Hamleys of London Ltd.
• 6. Kidding Around NYC
• 7. Kohls Inc.
• 8. Le Toys Van Inc.
• 9. Mary Arnold Toys
• 10. Nordstrom Inc.
• 11. Overstock.com Inc.
• 12. The Walt Disney Company
• 13. TinToyArcade.com LLC
• 14. Tru Kids Brand
• 15. UncommonGoods LLC
• 16. Walmart Inc.