モバイルアプリ・ウェブ解析市場：構成要素、展開、用途、最終用途別-2025年～2030年の世界予測

モバイルアプリ・ウェブ解析市場の2023年の市場規模は109億1,000万米ドルで、2024年には127億5,000万米ドルに達すると予測され、CAGR 17.38％で成長し、2030年には335億米ドルに達すると予測されています。

モバイルアプリとウェブ解析の調査範囲には、モバイルアプリとウェブサイトで公開されるデータの収集、測定、分析、報告が含まれ、ユーザーエクスペリエンスの最適化とビジネス成果の促進を目的としています。この分野の必要性は、デジタルトランスフォーメーションの動向の高まりとモバイル技術への依存の高まりによって生じ、組織は競争力を維持するために分析能力を活用する必要があります。このアプリケーションは、eコマース、ソーシャル・ネットワーキング、教育、金融サービスなどさまざまな分野にまたがり、パーソナライゼーション、獲得、維持、収益化戦略のためにアナリティクスを活用します。エンドユーザーの利害関係者には、マーケティング担当者、アプリ開発者、UXデザイナー、ビジネス戦略担当者などが含まれ、アナリティクスから得られた洞察を活用してデータ主導の意思決定を行っています。

市場の洞察から、スマートフォンや高速インターネットの普及、アナリティクスにおける人工知能や機械学習のような先進技術の採用の増加、シームレスなデジタル体験をめぐる消費者の期待の継続的な進化などの影響要因が明らかになった。潜在的なビジネスチャンスは、予測分析、リアルタイムのデータ処理、規模に応じたパーソナライゼーションなどの分野にあり、効果的に実行すれば競争上の優位性をもたらすことができます。こうした機会を捉えるために、企業はスケーラブルなアナリティクス・プラットフォームへの投資を優先し、複雑なデータセットの解釈に長けた人材を育成する必要があります。

しかし、データプライバシーに関する懸念、急速に変化するテクノロジー環境、既存システムとの統合の課題といった制約が、大きなハードルとなっています。さらに、さまざまな管轄区域にまたがる多様な規制を乗り越えることは、市場の成長に影響を与える可能性があります。技術革新と研究に最適な分野には、データ分析におけるプライバシー保護技術の開発、クロスプラットフォーム追跡機能の強化、AI主導の洞察生成の促進などがあります。市場は本質的にダイナミックであり、より統合的で包括的なアナリティクス・ソリューションに向かっています。最前線に立ち続けるには、企業はテクノロジーの導入に機敏なアプローチを採用し、進化する消費者の行動や嗜好に合わせてアナリティクス・インフラの継続的な改善を優先する必要があります。

市場力学：急速に進化するモバイルアプリ・ウェブ解析市場の主要市場インサイトを公開

モバイルアプリ・ウェブ解析市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • デジタル化の進展に伴うスマートフォンの普及率上昇
  • ヘルスケアおよびライフサイエンス業界におけるウェブ分析の利用拡大
  • 正確なリアルタイムデータを求める企業によるIoT機器の採用増加
• 市場抑制要因
  • 新興経済諸国および低開発経済諸国における熟練労働力の不足
• 市場機会
  • デジタルマーケティング活動を強化する先端技術の進化
  • 中小・大企業のデジタル化に向けた政府の支援策
• 市場の課題
  • データ・セキュリティとコンプライアンスに関する懸念

ポーターの5つの力：モバイルアプリ・ウェブ解析市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：モバイルアプリ・ウェブ解析市場における外部からの影響の把握

外部マクロ環境要因は、モバイルアプリ・ウェブ解析市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析モバイルアプリ・ウェブ解析市場における競合情勢の把握

モバイルアプリ・ウェブ解析市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスモバイルアプリ・ウェブ解析市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、モバイルアプリ・ウェブ解析市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨モバイルアプリ・ウェブ解析市場における成功への道筋を描く

モバイルアプリ・ウェブ解析市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • スマートフォンの普及率の上昇とデジタル化の傾向の高まり
    • ヘルスケアとライフサイエンスの分野でのウェブ分析の新たな利用
    • 正確なリアルタイムデータを得るために企業によるIoTデバイスの導入が増加
  • 抑制要因
    • 発展途上国および後発国における熟練労働力の不足
  • 機会
    • デジタルマーケティング活動を強化する先進技術の進化
    • 中小企業および大企業のデジタル化を支援する政府の取り組み
  • 課題
    • データセキュリティとコンプライアンスに関する懸念
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 モバイルアプリ・ウェブ解析市場：コンポーネント別

• サービス
  • コンサルティング
  • 統合と展開
  • サポートとメンテナンス
• ソリューション
  • データ分析
  • データ検出
  • データ管理
  • データの視覚化

第7章 モバイルアプリ・ウェブ解析市場：展開別

• クラウド上
• オンプレミス

第8章 モバイルアプリ・ウェブ解析市場：用途別

• コンテンツとメールマーケティング
• ヒートマップ分析
• マーケティングオートメーション
• モバイル広告とマーケティング分析
• 検索エンジンの追跡とランキング
• ソーシャルメディアエンゲージメント

第9章 モバイルアプリ・ウェブ解析市場：最終用途別

• 自動車・輸送
• 銀行、金融サービス、保険
• エネルギー・公益事業
• 政府と公共
• ヘルスケアとライフサイエンス
• 製造業
• メディアとエンターテイメント
• 小売業と電子商取引
• 通信

第10章 南北アメリカのモバイルアプリ・ウェブ解析市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第11章 アジア太平洋地域のモバイルアプリ・ウェブ解析市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第12章 欧州・中東・アフリカのモバイルアプリ・ウェブ解析市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第13章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • AdobeがExperience Cloudに製品分析を導入|TechCrunch
  • OptimizelyとGoogleが戦略的パートナーシップを拡大し、Google Analytics 4で協力
  • MSCIはGoogle Cloudと提携し、クラウド上で安全な世界投資データプラットフォームを実現
  • AWSとSlalomが次世代の戦略的コラボレーションを拡大
  • AWSが新サービスでデータ管理と分析を簡素化|InfoWorld
  • データ分析とAIソリューション企業Sigmoidが1,200万米ドルの資金調達を確保
  • Amazon、販売者の成功を支援する追加の分析とデータを公開
  • BranchがAdlibertasを買収し、モバイルアプリの成長に向けたデータファーストプラットフォームを推進
  • AmplitudeとSnowflakeがパートナーシップを拡大し、製品体験の向上を目指す
  • 意思決定インテリジェンスプラットフォームのピラミッドアナリティクスがシリーズE資金調達で1億2,000万米ドルを調達
• 戦略分析と提言

企業一覧

• 42matters AG
• Adjust GmbH by AppLovin Corp.
• Adobe Inc.
• Amazon Web Services, Inc.
• Amplitude Analytics
• AppFollow
• Apphud
• Apple Inc.
• AppsFlyer Ltd.
• Apptentive by Alchemer LLC
• AppTweak
• AT Internet by Piano Software Inc.
• Branch
• Broadcom Inc.
• Celadon
• Chartbeat
• Comscore, Inc.
• Contentsquare
• Conva Ventures Inc.
• Countly Ltd.
• Datamatics Global Services Limited
• Flurry
• FullStory, Inc.
• Glassbox Ltd.
• Google LLC by Alphabet, Inc.
• Heap Inc.
• International Business Machines Corporation
• Kumulos by Optimove
• Microsoft Corporation
• Microstrategy Incorporated
• Mixpanel, Inc.
• MoEngage
• Open Text Corporation
• Oracle Corporation
• Pendo.io, Inc.
• Plausible Insights OU
• Qlik
• Qonversion Inc.
• Quantum Metric, Inc.
• Salesforce.com, Inc.
• SAP SE
• SAS Institute Inc.
• Singular Labs, Inc.
• Smartlook.com
• Splunk Inc.
• Teradata Operations, Inc.
• TIBCO Software Inc.
• Upland Software, Inc.
• UXCam
• Webtrends

LIST OF FIGURES

• FIGURE 1. MOBILE APPS & WEB ANALYTICS MARKET RESEARCH PROCESS
• FIGURE 2. MOBILE APPS & WEB ANALYTICS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. AMERICAS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. AMERICAS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. UNITED STATES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 17. UNITED STATES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. ASIA-PACIFIC MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. ASIA-PACIFIC MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. EUROPE, MIDDLE EAST & AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. EUROPE, MIDDLE EAST & AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. MOBILE APPS & WEB ANALYTICS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 23. MOBILE APPS & WEB ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MOBILE APPS & WEB ANALYTICS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MOBILE APPS & WEB ANALYTICS MARKET DYNAMICS
• TABLE 7. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY CONSULTING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY INTEGRATION & DEPLOYMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SUPPORT & MAINTENANCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DATA ANALYTICS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DATA DISCOVERY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DATA MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DATA VISUALIZATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ON-CLOUD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ON-PREMISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY CONTENT & EMAIL MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY HEAT MAP ANALYSIS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY MARKETING AUTOMATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY MOBILE ADVERTISING & MARKETING ANALYSIS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SEARCH ENGINE TRACKING & RANKING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOCIAL MEDIA ENGAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 31. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 32. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY ENERGY & UTILITIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 33. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY GOVERNMENT & PUBLIC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 34. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 35. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 36. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 37. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY RETAIL & ECOMMERCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 38. GLOBAL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY TELECOMMUNICATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 39. AMERICAS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 40. AMERICAS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 41. AMERICAS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 42. AMERICAS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 43. AMERICAS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 44. AMERICAS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 45. AMERICAS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 46. ARGENTINA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 47. ARGENTINA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 48. ARGENTINA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 49. ARGENTINA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 50. ARGENTINA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 51. ARGENTINA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 52. BRAZIL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 53. BRAZIL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 54. BRAZIL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 55. BRAZIL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 56. BRAZIL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 57. BRAZIL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 58. CANADA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 59. CANADA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 60. CANADA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 61. CANADA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 62. CANADA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 63. CANADA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 64. MEXICO MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 65. MEXICO MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 66. MEXICO MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 67. MEXICO MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 68. MEXICO MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 69. MEXICO MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 70. UNITED STATES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 71. UNITED STATES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 72. UNITED STATES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 73. UNITED STATES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 74. UNITED STATES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 75. UNITED STATES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 76. UNITED STATES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 77. ASIA-PACIFIC MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 78. ASIA-PACIFIC MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 79. ASIA-PACIFIC MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 80. ASIA-PACIFIC MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 81. ASIA-PACIFIC MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 82. ASIA-PACIFIC MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 83. ASIA-PACIFIC MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 84. AUSTRALIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 85. AUSTRALIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 86. AUSTRALIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 87. AUSTRALIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 88. AUSTRALIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 89. AUSTRALIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 90. CHINA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 91. CHINA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 92. CHINA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 93. CHINA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 94. CHINA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 95. CHINA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 96. INDIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 97. INDIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 98. INDIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 99. INDIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 100. INDIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 101. INDIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 102. INDONESIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 103. INDONESIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 104. INDONESIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 105. INDONESIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 106. INDONESIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 107. INDONESIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 108. JAPAN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 109. JAPAN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 110. JAPAN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 111. JAPAN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 112. JAPAN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 113. JAPAN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 114. MALAYSIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 115. MALAYSIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 116. MALAYSIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 117. MALAYSIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 118. MALAYSIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 119. MALAYSIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 120. PHILIPPINES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 121. PHILIPPINES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 122. PHILIPPINES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 123. PHILIPPINES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 124. PHILIPPINES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 125. PHILIPPINES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 126. SINGAPORE MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 127. SINGAPORE MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 128. SINGAPORE MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 129. SINGAPORE MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 130. SINGAPORE MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 131. SINGAPORE MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 132. SOUTH KOREA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 133. SOUTH KOREA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 134. SOUTH KOREA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 135. SOUTH KOREA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 136. SOUTH KOREA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 137. SOUTH KOREA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 138. TAIWAN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 139. TAIWAN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 140. TAIWAN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 141. TAIWAN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 142. TAIWAN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 143. TAIWAN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 144. THAILAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 145. THAILAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 146. THAILAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 147. THAILAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 148. THAILAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 149. THAILAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 150. VIETNAM MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 151. VIETNAM MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 152. VIETNAM MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 153. VIETNAM MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 154. VIETNAM MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 155. VIETNAM MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 156. EUROPE, MIDDLE EAST & AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 157. EUROPE, MIDDLE EAST & AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 158. EUROPE, MIDDLE EAST & AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 159. EUROPE, MIDDLE EAST & AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 160. EUROPE, MIDDLE EAST & AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 161. EUROPE, MIDDLE EAST & AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 162. EUROPE, MIDDLE EAST & AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 163. DENMARK MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 164. DENMARK MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 165. DENMARK MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 166. DENMARK MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 167. DENMARK MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 168. DENMARK MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 169. EGYPT MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 170. EGYPT MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 171. EGYPT MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 172. EGYPT MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 173. EGYPT MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 174. EGYPT MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 175. FINLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 176. FINLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 177. FINLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 178. FINLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 179. FINLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 180. FINLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 181. FRANCE MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 182. FRANCE MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 183. FRANCE MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 184. FRANCE MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 185. FRANCE MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 186. FRANCE MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 187. GERMANY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 188. GERMANY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 189. GERMANY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 190. GERMANY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 191. GERMANY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 192. GERMANY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 193. ISRAEL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 194. ISRAEL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 195. ISRAEL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 196. ISRAEL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 197. ISRAEL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 198. ISRAEL MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 199. ITALY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 200. ITALY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 201. ITALY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 202. ITALY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 203. ITALY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 204. ITALY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 205. NETHERLANDS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 206. NETHERLANDS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 207. NETHERLANDS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 208. NETHERLANDS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 209. NETHERLANDS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 210. NETHERLANDS MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 211. NIGERIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 212. NIGERIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 213. NIGERIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 214. NIGERIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 215. NIGERIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 216. NIGERIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 217. NORWAY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 218. NORWAY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 219. NORWAY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 220. NORWAY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 221. NORWAY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 222. NORWAY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 223. POLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 224. POLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 225. POLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 226. POLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 227. POLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 228. POLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 229. QATAR MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 230. QATAR MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 231. QATAR MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 232. QATAR MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 233. QATAR MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 234. QATAR MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 235. RUSSIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 236. RUSSIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 237. RUSSIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 238. RUSSIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 239. RUSSIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 240. RUSSIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 241. SAUDI ARABIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 242. SAUDI ARABIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 243. SAUDI ARABIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 244. SAUDI ARABIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 245. SAUDI ARABIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 246. SAUDI ARABIA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 247. SOUTH AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 248. SOUTH AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 249. SOUTH AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 250. SOUTH AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 251. SOUTH AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 252. SOUTH AFRICA MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 253. SPAIN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 254. SPAIN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 255. SPAIN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 256. SPAIN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 257. SPAIN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 258. SPAIN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 259. SWEDEN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 260. SWEDEN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 261. SWEDEN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 262. SWEDEN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 263. SWEDEN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 264. SWEDEN MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 265. SWITZERLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 266. SWITZERLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 267. SWITZERLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 268. SWITZERLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 269. SWITZERLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 270. SWITZERLAND MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 271. TURKEY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 272. TURKEY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 273. TURKEY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 274. TURKEY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 275. TURKEY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 276. TURKEY MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 277. UNITED ARAB EMIRATES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 278. UNITED ARAB EMIRATES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 279. UNITED ARAB EMIRATES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 280. UNITED ARAB EMIRATES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 281. UNITED ARAB EMIRATES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 282. UNITED ARAB EMIRATES MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 283. UNITED KINGDOM MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 284. UNITED KINGDOM MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 285. UNITED KINGDOM MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
• TABLE 286. UNITED KINGDOM MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 287. UNITED KINGDOM MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 288. UNITED KINGDOM MOBILE APPS & WEB ANALYTICS MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 289. MOBILE APPS & WEB ANALYTICS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 290. MOBILE APPS & WEB ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2023

The Mobile Apps & Web Analytics Market was valued at USD 10.91 billion in 2023, expected to reach USD 12.75 billion in 2024, and is projected to grow at a CAGR of 17.38%, to USD 33.50 billion by 2030.

The scope of mobile apps and web analytics encompasses the collection, measurement, analysis, and reporting of data published on mobile applications and websites, aimed at optimizing user experience and driving business outcomes. Necessity in this area arises due to increased digital transformation trends and the growing reliance on mobile technologies, requiring organizations to harness analytic capabilities to stay competitive. The application spans various sectors including e-commerce, social networking, education, and financial services, leveraging analytics for personalization, acquisition, retention, and monetization strategies. End-use stakeholders include marketers, app developers, UX designers, and business strategists who utilize insights gleaned from analytics to make data-driven decisions.

Market insights reveal influencing factors such as the proliferation of smartphones and high-speed internet, increasing adoption of advanced technologies like artificial intelligence and machine learning within analytics, and the continuous evolution of consumer expectations around seamless digital experiences. Potential opportunities lie in areas like predictive analytics, real-time data processing, and personalization at scale which can offer competitive advantages when executed effectively. To seize these opportunities, businesses should prioritize investments in scalable analytics platforms and foster talent skilled in interpreting complex data sets.

However, limitations such as data privacy concerns, rapidly changing technology landscapes, and integration challenges with existing systems pose significant hurdles. Moreover, navigating varied regulations across different jurisdictions can impact market growth. The best areas for innovation and research include developing privacy-preserving techniques in data analytics, enhancing cross-platform tracking capabilities, and advancing AI-driven insights generation. The market is intrinsically dynamic, edging towards more integrated and comprehensive analytics solutions. Staying at the forefront requires businesses to adopt an agile approach to technology adoption and prioritize continuous improvement in their analytics infrastructure to align with evolving consumer behaviors and preferences.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile Apps & Web Analytics Market

The Mobile Apps & Web Analytics Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising penetration of smartphones coupled with growing trend of digitalization
  • Emerging use of web analytics in healthcare and life science vertical
  • Increasing adoption of IoT devices by enterprises for accurate real-time data
• Market Restraints
  • Lack of skilled workforce in developing and underdeveloped economies
• Market Opportunities
  • Evolution of advanced technologies to enhance digital marketing activities
  • Supportive government initiatives for digitalization of small, medium and large enterprises
• Market Challenges
  • Concerns associated with data security and compliance

Porter's Five Forces: A Strategic Tool for Navigating the Mobile Apps & Web Analytics Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile Apps & Web Analytics Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mobile Apps & Web Analytics Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile Apps & Web Analytics Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mobile Apps & Web Analytics Market

A detailed market share analysis in the Mobile Apps & Web Analytics Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile Apps & Web Analytics Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile Apps & Web Analytics Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile Apps & Web Analytics Market

A strategic analysis of the Mobile Apps & Web Analytics Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mobile Apps & Web Analytics Market, highlighting leading vendors and their innovative profiles. These include 42matters AG, Adjust GmbH by AppLovin Corp., Adobe Inc., Amazon Web Services, Inc., Amplitude Analytics, AppFollow, Apphud, Apple Inc., AppsFlyer Ltd., Apptentive by Alchemer LLC, AppTweak, AT Internet by Piano Software Inc., Branch, Broadcom Inc., Celadon, Chartbeat, Comscore, Inc., Contentsquare, Conva Ventures Inc., Countly Ltd., Datamatics Global Services Limited, Flurry, FullStory, Inc., Glassbox Ltd., Google LLC by Alphabet, Inc., Heap Inc., International Business Machines Corporation, Kumulos by Optimove, Microsoft Corporation, Microstrategy Incorporated, Mixpanel, Inc., MoEngage, Open Text Corporation, Oracle Corporation, Pendo.io, Inc., Plausible Insights OU, Qlik, Qonversion Inc., Quantum Metric, Inc., Salesforce.com, Inc., SAP SE, SAS Institute Inc., Singular Labs, Inc., Smartlook.com, Splunk Inc., Teradata Operations, Inc., TIBCO Software Inc., Upland Software, Inc., UXCam, and Webtrends.

Market Segmentation & Coverage

This research report categorizes the Mobile Apps & Web Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Solutions. The Services is further studied across Consulting, Integration & Deployment, and Support & Maintenance. The Solutions is further studied across Data Analytics, Data Discovery, Data Management, and Data Visualization.
• Based on Deployment, market is studied across On-Cloud and On-premises.
• Based on Application, market is studied across Content & Email Marketing, Heat Map Analysis, Marketing Automation, Mobile Advertising & Marketing Analysis, Search Engine Tracking & Ranking, and Social Media Engagement.
• Based on End-Use, market is studied across Automotive & Transportation, Banking, Financial Services & Insurance, Energy & Utilities, Government & Public, Healthcare & Life Sciences, Manufacturing, Media & Entertainment, Retail & eCommerce, and Telecommunication.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising penetration of smartphones coupled with growing trend of digitalization
    • 5.1.1.2. Emerging use of web analytics in healthcare and life science vertical
    • 5.1.1.3. Increasing adoption of IoT devices by enterprises for accurate real-time data
  • 5.1.2. Restraints
    • 5.1.2.1. Lack of skilled workforce in developing and underdeveloped economies
  • 5.1.3. Opportunities
    • 5.1.3.1. Evolution of advanced technologies to enhance digital marketing activities
    • 5.1.3.2. Supportive government initiatives for digitalization of small, medium and large enterprises
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns associated with data security and compliance
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mobile Apps & Web Analytics Market, by Component

• 6.1. Introduction
• 6.2. Services
  • 6.2.1. Consulting
  • 6.2.2. Integration & Deployment
  • 6.2.3. Support & Maintenance
• 6.3. Solutions
  • 6.3.1. Data Analytics
  • 6.3.2. Data Discovery
  • 6.3.3. Data Management
  • 6.3.4. Data Visualization

7. Mobile Apps & Web Analytics Market, by Deployment

• 7.1. Introduction
• 7.2. On-Cloud
• 7.3. On-premises

8. Mobile Apps & Web Analytics Market, by Application

• 8.1. Introduction
• 8.2. Content & Email Marketing
• 8.3. Heat Map Analysis
• 8.4. Marketing Automation
• 8.5. Mobile Advertising & Marketing Analysis
• 8.6. Search Engine Tracking & Ranking
• 8.7. Social Media Engagement

9. Mobile Apps & Web Analytics Market, by End-Use

• 9.1. Introduction
• 9.2. Automotive & Transportation
• 9.3. Banking, Financial Services & Insurance
• 9.4. Energy & Utilities
• 9.5. Government & Public
• 9.6. Healthcare & Life Sciences
• 9.7. Manufacturing
• 9.8. Media & Entertainment
• 9.9. Retail & eCommerce
• 9.10. Telecommunication

10. Americas Mobile Apps & Web Analytics Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Mobile Apps & Web Analytics Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Mobile Apps & Web Analytics Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Adobe brings product analytics to its Experience Cloud | TechCrunch
  • 13.3.2. Optimizely and Google expand strategic partnership to collaborate on Google Analytics 4
  • 13.3.3. MSCI partners with Google Cloud for a secure global investment data platform on cloud
  • 13.3.4. AWS and Slalom Expand Next-Generation Strategic Collaboration
  • 13.3.5. AWS simplifies data management, analytics with new services | InfoWorld
  • 13.3.6. Data analytics and AI solutions firm Sigmoid secures USD 12 Mn funding
  • 13.3.7. Amazon Unveils Additional Analytics and Data to Empower Seller Success
  • 13.3.8. Branch Acquires Adlibertas To Advance A Data-First Platform For Mobile App Growth
  • 13.3.9. Amplitude and Snowflake expand partnership to advance product experiences
  • 13.3.10. Decision intelligence platform Pyramid Analytics raises USD 120 million in Series E funding
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. 42matters AG
• 2. Adjust GmbH by AppLovin Corp.
• 3. Adobe Inc.
• 4. Amazon Web Services, Inc.
• 5. Amplitude Analytics
• 6. AppFollow
• 7. Apphud
• 8. Apple Inc.
• 9. AppsFlyer Ltd.
• 10. Apptentive by Alchemer LLC
• 11. AppTweak
• 12. AT Internet by Piano Software Inc.
• 13. Branch
• 14. Broadcom Inc.
• 15. Celadon
• 16. Chartbeat
• 17. Comscore, Inc.
• 18. Contentsquare
• 19. Conva Ventures Inc.
• 20. Countly Ltd.
• 21. Datamatics Global Services Limited
• 22. Flurry
• 23. FullStory, Inc.
• 24. Glassbox Ltd.
• 25. Google LLC by Alphabet, Inc.
• 26. Heap Inc.
• 27. International Business Machines Corporation
• 28. Kumulos by Optimove
• 29. Microsoft Corporation
• 30. Microstrategy Incorporated
• 31. Mixpanel, Inc.
• 32. MoEngage
• 33. Open Text Corporation
• 34. Oracle Corporation
• 35. Pendo.io, Inc.
• 36. Plausible Insights OU
• 37. Qlik
• 38. Qonversion Inc.
• 39. Quantum Metric, Inc.
• 40. Salesforce.com, Inc.
• 41. SAP SE
• 42. SAS Institute Inc.
• 43. Singular Labs, Inc.
• 44. Smartlook.com
• 45. Splunk Inc.
• 46. Teradata Operations, Inc.
• 47. TIBCO Software Inc.
• 48. Upland Software, Inc.
• 49. UXCam
• 50. Webtrends