モバイル広告市場：タイプ別、エンドユーザー別-2025-2030年の世界予測

モバイル広告市場の2023年の市場規模は607億4,000万米ドルで、2024年には657億8,000万米ドルに達すると予測され、CAGR 9.18％で成長し、2030年には1,123億9,000万米ドルに達すると予測されています。

モバイル広告は、スマートフォンやタブレットなどのモバイルデバイス上で行われるすべてのプロモーション活動を包括しています。ディスプレイ広告、動画広告、アプリ内広告など様々な形態の広告が含まれ、GPSやプッシュ通知などモバイル独自のテクノロジーを活用するよう調整されています。モバイル広告は、スマートフォンの普及率向上やモバイルインターネットの利用拡大に伴うモバイルデバイスの大幅な普及により、非常に重要な役割を担っています。モバイル広告の用途は、ブランド認知キャンペーンから、デジタルプラットフォーム上で消費者のエンゲージメントとコンバージョンを促進するダイレクトレスポンスプロモーションまで多岐にわたります。エンドユーザーには、小売、エンターテインメント、ヘルスケア、金融などさまざまな分野の企業が含まれ、モバイル・ファーストのアプローチを活用して、より幅広いオーディエンスにリーチしようとしています。

モバイル広告市場の成長は、5G、AIを活用したアナリティクス、ターゲティング機能の強化など、モバイルテクノロジーの進化にプラスの影響を受けています。モバイルデバイスの利用時間の増加やモバイルアプリの普及は、広告主にとってクリエイティブな広告フォーマットを統合し、エンゲージメントを高める大きな機会となります。こうした機会を活用するための推奨事項としては、リアルタイムの広告配置のためのプログラマティック広告の採用、データ分析を利用した広告コンテンツのパーソナライズ化、モバイルファーストの動画コンテンツへの注力などが挙げられます。しかし、市場は、広告ブロック技術、GDPRのようなプライバシー規制、データセキュリティとパーソナライズされた広告体験のバランスの必要性などの課題に直面しています。

革新的な分野としては、非侵入型広告フォーマットの開発、没入型広告体験のための拡張現実（AR）の統合、広告パフォーマンスを最適化するための人工知能の活用などが挙げられます。市場力学は、急速な技術進歩に伴い、継続的な適応を促すダイナミックな市場であることを示唆しています。モバイル広告に注力する企業は、リアルタイムのデータ分析のためにAIや機械学習に投資し、消費者のプライバシーを守る強固なフレームワークを採用し、消費者の興味を効果的に引くためにARやバーチャルリアリティを探求すべきです。限界はあるもの、これらのテクノロジーや動向を取り入れることで、エンゲージメントを大幅に向上させ、進化するデジタル広告の中で測定可能なビジネスの成長を実現することができます。

市場力学：急速に進化するモバイル広告市場の主要市場インサイトを公開

モバイル広告市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • スマートフォンの利用が急速に拡大し、モバイル広告主の視聴者層が拡大
  • ソーシャルメディアプラットフォームにおけるモバイル広告の展開
  • モバイルアプリケーションに位置情報サービスを統合し、ターゲットを絞ったマーケティングメッセージを配信
• 市場抑制要因
  • モバイル広告に関する技術的問題
• 市場機会
  • パーソナライズされたモバイル広告のための高度なデータ分析ツールの使用
  • 没入感のあるインタラクティブなユーザー体験のための新技術の統合
• 市場の課題
  • 広告ブロック技術の浸透

ポーターの5つの力：モバイル広告市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、モバイル広告市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：モバイル広告市場における外部からの影響の把握

外部マクロ環境要因は、モバイル広告市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析モバイル広告市場における競合情勢の把握

モバイル広告市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスモバイル広告市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、モバイル広告市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨モバイル広告市場における成功への道筋を描く

モバイル広告市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • スマートフォンの利用が急速に拡大し、モバイル広告主の視聴者基盤が拡大
    • ソーシャルメディアプラットフォームでのモバイル広告の展開
    • モバイルアプリケーションに位置情報サービスを統合し、ターゲットを絞ったマーケティングメッセージを配信する
  • 抑制要因
    • モバイル広告に関連する技術的な問題
  • 機会
    • パーソナライズされたモバイル広告のための高度なデータ分析ツールの使用
    • 没入型でインタラクティブなユーザーエクスペリエンスを実現する新しいテクノロジーの統合
  • 課題
    • 広告ブロック技術の普及
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 モバイル広告市場：タイプ別

• バナー広告
• インタースティシャル広告
• 位置情報広告
• ネイティブ広告
• プッシュ通知
• ショートメッセージサービス（SMS）広告
• 動画広告

第7章 モバイル広告市場：最終用途別

• 個人的
• プロ

第8章 南北アメリカのモバイル広告市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域のモバイル広告市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのモバイル広告市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Aarki, Inc.
• AdAction Interactive LLC
• AdColony, Inc.
• Amobee, Inc.
• Apple Inc.
• AppLovin Corporation
• Avazu Inc.
• Chartboost Inc.
• Edge226
• Epom Services
• Flurry by Yahoo Inc.
• Google LLC by Alphabet Inc.
• ironSource Ltd.
• Kochava
• Liftoff, Inc.
• Meta Platforms, Inc.
• Mintegral
• Mobvista International Technology Limited
• Ogury Ltd.
• Pandora Media, LLC
• Smaato, Inc.
• TUNE, Inc.
• Twitter
• T-Mobile USA, Inc.
• Unity Technologies

LIST OF FIGURES

• FIGURE 1. MOBILE ADVERTISING MARKET RESEARCH PROCESS
• FIGURE 2. MOBILE ADVERTISING MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL MOBILE ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES MOBILE ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES MOBILE ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. MOBILE ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. MOBILE ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MOBILE ADVERTISING MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MOBILE ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MOBILE ADVERTISING MARKET DYNAMICS
• TABLE 7. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY BANNER ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY INTERSTITIAL ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY LOCATION-BASED ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY NATIVE ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY PUSH NOTIFICATIONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY SHORT MESSAGE SERVICE (SMS) ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY VIDEO ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY PERSONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY PROFESSIONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 21. ARGENTINA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 22. ARGENTINA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 23. BRAZIL MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 24. BRAZIL MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 25. CANADA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 26. CANADA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 27. MEXICO MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 28. MEXICO MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 29. UNITED STATES MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 30. UNITED STATES MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 31. UNITED STATES MOBILE ADVERTISING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 32. ASIA-PACIFIC MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 33. ASIA-PACIFIC MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 34. ASIA-PACIFIC MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 35. AUSTRALIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 36. AUSTRALIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 37. CHINA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 38. CHINA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 39. INDIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 40. INDIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 41. INDONESIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 42. INDONESIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 43. JAPAN MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 44. JAPAN MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 45. MALAYSIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 46. MALAYSIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 47. PHILIPPINES MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 48. PHILIPPINES MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 49. SINGAPORE MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 50. SINGAPORE MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 51. SOUTH KOREA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 52. SOUTH KOREA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 53. TAIWAN MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 54. TAIWAN MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 55. THAILAND MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 56. THAILAND MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 57. VIETNAM MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 58. VIETNAM MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 59. EUROPE, MIDDLE EAST & AFRICA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 60. EUROPE, MIDDLE EAST & AFRICA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 61. EUROPE, MIDDLE EAST & AFRICA MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 62. DENMARK MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 63. DENMARK MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 64. EGYPT MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 65. EGYPT MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 66. FINLAND MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 67. FINLAND MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 68. FRANCE MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 69. FRANCE MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 70. GERMANY MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 71. GERMANY MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 72. ISRAEL MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 73. ISRAEL MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 74. ITALY MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 75. ITALY MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 76. NETHERLANDS MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 77. NETHERLANDS MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 78. NIGERIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 79. NIGERIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 80. NORWAY MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 81. NORWAY MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 82. POLAND MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 83. POLAND MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 84. QATAR MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 85. QATAR MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 86. RUSSIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 87. RUSSIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 88. SAUDI ARABIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 89. SAUDI ARABIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 90. SOUTH AFRICA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 91. SOUTH AFRICA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 92. SPAIN MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 93. SPAIN MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 94. SWEDEN MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 95. SWEDEN MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 96. SWITZERLAND MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 97. SWITZERLAND MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 98. TURKEY MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 99. TURKEY MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 100. UNITED ARAB EMIRATES MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 101. UNITED ARAB EMIRATES MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 102. UNITED KINGDOM MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 103. UNITED KINGDOM MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 104. MOBILE ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 105. MOBILE ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023

The Mobile Advertising Market was valued at USD 60.74 billion in 2023, expected to reach USD 65.78 billion in 2024, and is projected to grow at a CAGR of 9.18%, to USD 112.39 billion by 2030.

Mobile advertising encompasses all promotional activities conducted on mobile devices, such as smartphones and tablets. It includes various forms of advertising, such as display ads, video ads, and in-app advertising, tailored to leverage unique mobile technologies like GPS and push notifications. Mobile advertising is crucial due to the significant adoption of mobile devices, driven by increased smartphone penetration and extensive mobile internet usage. Applications of mobile advertising span from brand awareness campaigns to direct-response promotions that drive consumer engagement and conversion on digital platforms. End-users include businesses across sectors like retail, entertainment, healthcare, and finance, seeking to harness the mobile-first approach to reach broader audiences.

The mobile advertising market's growth is positively influenced by advancements in mobile technology, including 5G, AI-driven analytics, and enhanced targeting capabilities. Increasing time spent on mobile devices and the proliferation of mobile apps offer substantial opportunities for advertisers to integrate creative ad formats, driving higher engagement. Recommendations to capitalize on these opportunities include adopting programmatic advertising for real-time ad placement, personalizing ad content using data analytics, and focusing on mobile-first video content. However, the market faces challenges such as ad-blocking technologies, privacy regulations like GDPR, and the need to balance data security with personalized ad experiences.

Innovation areas include developing non-intrusive ad formats, integrating augmented reality (AR) for immersive ad experiences, and leveraging artificial intelligence to optimize ad performance. Insights suggest the market is dynamic with rapid technological advancements encouraging continual adaptation. Businesses focused on mobile advertising should invest in AI and machine learning for real-time data analysis, employ strong consumer-privacy frameworks, and explore AR and virtual reality to capture consumer interest effectively. Despite the limitations, embracing these technologies and trends can greatly enhance engagement and deliver measurable business growth within this evolving digital advertising landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile Advertising Market

The Mobile Advertising Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rapid expansion of smartphone usage with broadened audience base for mobile advertisers
  • Deployment of mobile advertising on social media platforms
  • Integration of location-based services in mobile applications to deliver targeted marketing messages
• Market Restraints
  • Technical issues associated with mobile advertising
• Market Opportunities
  • Use of advanced data analytics tools for personalized mobile advertising
  • Integration of emerging technologies for immersive and interactive user experiences
• Market Challenges
  • Penetration of advertisement-blocking technologies

Porter's Five Forces: A Strategic Tool for Navigating the Mobile Advertising Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile Advertising Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mobile Advertising Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile Advertising Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mobile Advertising Market

A detailed market share analysis in the Mobile Advertising Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile Advertising Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile Advertising Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile Advertising Market

A strategic analysis of the Mobile Advertising Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mobile Advertising Market, highlighting leading vendors and their innovative profiles. These include Aarki, Inc., AdAction Interactive LLC, AdColony, Inc., Amobee, Inc., Apple Inc., AppLovin Corporation, Avazu Inc., Chartboost Inc., Edge226, Epom Services, Flurry by Yahoo Inc., Google LLC by Alphabet Inc., ironSource Ltd., Kochava, Liftoff, Inc., Meta Platforms, Inc., Mintegral, Mobvista International Technology Limited, Ogury Ltd., Pandora Media, LLC, Smaato, Inc., TUNE, Inc., Twitter, T-Mobile USA, Inc., and Unity Technologies.

Market Segmentation & Coverage

This research report categorizes the Mobile Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Types, market is studied across Banner Advertising, Interstitial Advertising, Location-Based Advertising, Native Advertising, Push Notifications, Short Message Service (SMS) Advertising, and Video Advertising.
• Based on End-Use, market is studied across Personal and Professional.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rapid expansion of smartphone usage with broadened audience base for mobile advertisers
    • 5.1.1.2. Deployment of mobile advertising on social media platforms
    • 5.1.1.3. Integration of location-based services in mobile applications to deliver targeted marketing messages
  • 5.1.2. Restraints
    • 5.1.2.1. Technical issues associated with mobile advertising
  • 5.1.3. Opportunities
    • 5.1.3.1. Use of advanced data analytics tools for personalized mobile advertising
    • 5.1.3.2. Integration of emerging technologies for immersive and interactive user experiences
  • 5.1.4. Challenges
    • 5.1.4.1. Penetration of advertisement-blocking technologies
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mobile Advertising Market, by Types

• 6.1. Introduction
• 6.2. Banner Advertising
• 6.3. Interstitial Advertising
• 6.4. Location-Based Advertising
• 6.5. Native Advertising
• 6.6. Push Notifications
• 6.7. Short Message Service (SMS) Advertising
• 6.8. Video Advertising

7. Mobile Advertising Market, by End-Use

• 7.1. Introduction
• 7.2. Personal
• 7.3. Professional

8. Americas Mobile Advertising Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Mobile Advertising Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Mobile Advertising Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Aarki, Inc.
• 2. AdAction Interactive LLC
• 3. AdColony, Inc.
• 4. Amobee, Inc.
• 5. Apple Inc.
• 6. AppLovin Corporation
• 7. Avazu Inc.
• 8. Chartboost Inc.
• 9. Edge226
• 10. Epom Services
• 11. Flurry by Yahoo Inc.
• 12. Google LLC by Alphabet Inc.
• 13. ironSource Ltd.
• 14. Kochava
• 15. Liftoff, Inc.
• 16. Meta Platforms, Inc.
• 17. Mintegral
• 18. Mobvista International Technology Limited
• 19. Ogury Ltd.
• 20. Pandora Media, LLC
• 21. Smaato, Inc.
• 22. TUNE, Inc.
• 23. Twitter
• 24. T-Mobile USA, Inc.
• 25. Unity Technologies