クロスプラットフォームモバイル広告市場- 世界の産業規模、シェア、動向、機会、予測、広告プラットフォーム別、広告タイプ別、業種別、地域別、競合別2020～2030年

クロスプラットフォームモバイル広告の世界市場規模は、2024年に225億2,000万米ドルで、2030年のCAGRは6.70%で、2030年には332億3,000万米ドルに達すると予測されています。

クロスプラットフォームモバイル広告世界市場とは、マーケティング担当者がスマートフォン、タブレット、デスクトップ、コネクテッドTV、ウェアラブルなどのさまざまなデバイスやプラットフォームで、協調的で対象を絞ったキャンペーンを提供できるようにする広告エコシステムを指します。

単一の媒体に限定された従来型広告とは異なり、クロスプラットフォーム広告では、ブランドメッセージやユーザー体験の一貫性を確保する技術やツールが使用されます。特にモバイル広告では、モバイルアプリ、ブラウザ、ソーシャルメディア、位置情報サービスを通じてユーザーにリーチすることに重点を置いています。リアルタイムデータとユーザー行動分析を活用してパーソナライズされたコンテンツを提供するため、消費者エンゲージメントにおいて高い効果を発揮します。

この市場は、モバイルインターネットの爆発的な利用、ソーシャルメディアの普及、モバイルデバイスでの動画消費により、急成長を遂げています。ユーザーは日常生活の中で常にデバイスを切り替えているため、広告主はクロスプラットフォームのトラッキング、データの一元化、キャンペーンのアトリビューションを提供するツールに投資しています。プログラマティック広告とAI主導のコンテンツ配信への依存が高まっていることは、測定可能なリターンを提供する市場の能力にさらに拍車をかけています。さらに、アプリ内広告、ネイティブ広告、モバイル動画などのモバイル広告フォーマットは、従来型ディスプレイバナーよりも魅力的で邪魔にならないことが証明され、広告主による採用が進んでいます。

デジタルトランスフォーメーションが世界的に加速する中、市場は今後も拡大が見込まれます。サブセグメンテーションされた消費者の注目を集める必要性から、ブランドは従来型チャネルからデジタルチャネルへと予算をシフトしています。さらに、5G接続、拡張現実（AR）、ロケーションインテリジェンスの進歩により、モバイル広告やクロスプラットフォーム広告の機能が強化されています。アジア太平洋の、ラテンアメリカ、アフリカの新興市場ではモバイルユーザーが急増し、新たなビジネス機会が広がっています。プライバシー規制が進化する中、同意ベースのデータ準拠戦略に投資する企業は際立つ存在となり、倫理的でパーソナライズされたシームレスな広告体験が、世界のクロスプラットフォームモバイル広告市場における今後の成長の礎となると考えられます。

主要市場促進要因

マルチスクリーン消費者行動の急増

主要市場課題

セグメント化したエコシステムと標準化の欠如

主要市場動向

統合広告プラットフォームの台頭

目次

第1章 ソリューション概要

• 市場の定義
• 市場の範囲
  • 対象市場
  • 調査対象年
  • 主要市場セグメンテーション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のクロスプラットフォームモバイル広告市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 広告プラットフォーム別（クロスプラットフォーム広告、モバイル広告）
  • 広告タイプ別（検索広告、SMS/MMS/P2Pメッセージ広告、リッチメディア、ディスプレイ広告、ゲーム内広告、アプリ内広告、その他）
  • 業種別（消費財、小売、レストラン、通信・IT、BFSI、メディアとエンターテイメント、旅行・運輸・自動車、サプライチェーン・物流、ヘルスケア、エネルギー電力・公益事業、学術機関・政府機関、その他）
  • 地域別（北米の、欧州の、南米、中東・アフリカの、アジア太平洋の）
• 企業別（2024年）
• 市場マップ

第6章 北米のクロスプラットフォームモバイル広告市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のクロスプラットフォームモバイル広告市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン

第8章 アジア太平洋のクロスプラットフォームモバイル広告市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋：国別分析
  • 中国
  • インド
  • 日本
  • 韓国
  • オーストラリア

第9章 中東・アフリカのクロスプラットフォームモバイル広告市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第10章 南米のクロスプラットフォームモバイル広告市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • コロンビア
  • アルゼンチン

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市

第13章 企業プロファイル

• Alphabet Inc.
• Meta Platforms, Inc.
• Amazon.com, Inc.
• Apple Inc.
• Microsoft Corporation
• Snap Inc.
• Verizon Communications Inc.
• Adobe Inc.

第14章 戦略的提言

第15章 調査会社について・免責事項

The Global Cross Platform and Mobile Advertising Market was valued at USD 22.52 Billion in 2024 and is expected to reach USD 33.23 Billion by 2030 with a CAGR of 6.70% through 2030. The Global Cross Platform and Mobile Advertising Market refers to the advertising ecosystem that enables marketers to deliver coordinated, targeted campaigns across a variety of devices and platforms-such as smartphones, tablets, desktops, connected TVs, and wearables.

Unlike traditional advertising confined to a single medium, cross-platform advertising uses technologies and tools that ensure consistency in brand messaging and user experience. The mobile advertising component, in particular, focuses on reaching users through mobile apps, browsers, social media, and location-based services. It leverages real-time data and user behavior analytics to serve personalized content, making it highly effective in consumer engagement.

This market is witnessing robust growth due to the explosion of mobile internet usage, social media penetration, and video consumption on mobile devices. With users constantly switching between devices during their daily routines, advertisers are investing in tools that offer cross-platform tracking, data unification, and campaign attribution. The growing reliance on programmatic advertising and AI-driven content delivery further fuels the market's ability to provide measurable returns. In addition, mobile advertising formats like in-app ads, native ads, and mobile video are proving more engaging and less intrusive than traditional display banners, prompting higher adoption by advertisers.

The market is poised for continued expansion as digital transformation accelerates globally. Brands are shifting budgets from traditional to digital channels, driven by a need to capture fragmented consumer attention. Additionally, advancements in 5G connectivity, augmented reality (AR), and location intelligence are enhancing the capabilities of mobile and cross-platform advertising. Emerging markets in Asia-Pacific, Latin America, and Africa are experiencing a surge in mobile users, opening vast new opportunities. As privacy regulations evolve, companies investing in consent-based, data-compliant strategies will stand out, making ethical, personalized, and seamless ad experiences the cornerstone of future growth in the Global Cross Platform and Mobile Advertising Market.

Key Market Drivers

Surge in Multiscreen Consumer Behavior

Modern consumers interact with multiple devices throughout their daily routines, shifting between smartphones, laptops, tablets, and connected TVs. This multiscreen engagement has reshaped advertising, as it demands cohesive messaging across all digital touchpoints. Traditional advertising models, confined to single platforms, are ineffective in capturing the attention of users who now consume content across varied formats and devices. As a result, brands are moving towards unified strategies that span platforms and screen types, thereby ensuring consistent user experiences.

To address fragmented user journeys, advertisers are increasingly leveraging advanced data analytics and cross-device tracking tools. These technologies allow for audience targeting based on behavior, location, and engagement across different platforms. Seamless synchronization of ad campaigns across channels not only improves user retention but also ensures higher ad recall and conversion rates. With this growing complexity in user interaction, businesses are prioritizing solutions that offer precision, personalization, and measurable outcomes through integrated mobile and cross platform advertising frameworks. In 2024, 81% of internet users accessed content using three or more digital devices daily. This consumer behavior emphasizes the urgency for advertisers to adopt cross platform advertising strategies that maintain consistency, relevance, and engagement across screens, reinforcing the value of synchronized messaging in today's fragmented and multiscreen digital environment.

Key Market Challenges

Fragmented Ecosystems and Lack of Standardization

The Global Cross Platform and Mobile Advertising Market faces significant complexity due to the fragmented nature of digital ecosystems. With an ever-expanding array of devices, platforms, operating systems, browsers, and content formats, advertisers struggle to maintain consistent campaign delivery and performance measurement. Each platform-ranging from social media apps and search engines to smart televisions and connected devices-operates on different standards, data protocols, and privacy policies. This fragmentation not only hampers unified campaign execution but also increases the technical burden on advertisers and publishers. Developers often need to create separate ad formats or adapt user experiences for each ecosystem, which inflates costs and slows down innovation.

Moreover, the lack of standardization impedes the ability to track user journeys across devices accurately. Cross device identity resolution-essential for understanding how users interact with content over time-is difficult without uniform frameworks. As a result, performance metrics such as reach, impressions, and conversions become diluted or misleading. This challenge also creates vulnerabilities in attribution models, making it harder for marketers to determine which platform or touchpoint drove a user to convert. Without standardized protocols and interoperable technology stacks, the advertising industry continues to operate in silos, reducing the overall effectiveness of multi-platform campaigns and limiting return on investment.

Key Market Trends

Rise of Unified Advertising Platforms

A major trend in the Global Cross Platform and Mobile Advertising Market is the emergence of unified advertising platforms that integrate campaign creation, audience targeting, delivery, and performance analytics across devices. These platforms are designed to overcome fragmentation by offering end-to-end solutions, enabling brands to deploy ads consistently across mobile applications, desktop websites, social media platforms, connected televisions, and even wearables. This unified infrastructure simplifies operations, reduces overhead costs, and improves campaign agility-allowing marketers to respond in real time to consumer behavior.

As demand for multi-device engagement grows, these platforms are becoming increasingly intelligent, leveraging artificial intelligence and machine learning to automate decision-making, optimize budgets, and identify high-performing channels. Advertisers can now use a single dashboard to track the effectiveness of an ad viewed on a smartphone but clicked on a desktop later. This seamless integration is not just improving operational efficiency but also strengthening customer experiences by maintaining message consistency across touchpoints. The future of advertising lies in eliminating silos and embracing unified ecosystems that reflect how users interact with content.

Key Market Players

• Alphabet Inc.
• Meta Platforms, Inc.
• Amazon.com, Inc.
• Apple Inc.
• Microsoft Corporation
• Snap Inc.
• Verizon Communications Inc.
• Adobe Inc.

Report Scope:

In this report, the Global Cross Platform and Mobile Advertising Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Cross Platform and Mobile Advertising Market, By Advertising Platform:

• Cross-Platform Advertising
• Mobile Advertising

Cross Platform and Mobile Advertising Market, By Advertising Type:

• Search Advertising
• SMS/MMS/P2P Messaging Advertising
• Rich Media
• Display Advertising
• In-Game Advertising
• In-App Advertising
• Others

Cross Platform and Mobile Advertising Market, By Vertical:

• Consumer Goods, Retail, and Restaurants
• Telecom and IT
• BFSI
• Media and Entertainment
• Travel, Transportation, and Automobile
• Supply Chain and Logistics
• Healthcare
• Energy, Power and Utilities
• Academia and Government
• Others

Cross Platform and Mobile Advertising Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
• South America
  • Brazil
  • Colombia
  • Argentina

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Cross Platform and Mobile Advertising Market.

Available Customizations:

Global Cross Platform and Mobile Advertising Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Solution Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Cross Platform and Mobile Advertising Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Advertising Platform (Cross-Platform Advertising, Mobile Advertising)
  • 5.2.2. By Advertising Type (Search Advertising, SMS/MMS/P2P Messaging Advertising, Rich Media, Display Advertising, In-Game Advertising, In-App Advertising, Others)
  • 5.2.3. By Vertical (Consumer Goods, Retail, and Restaurants, Telecom and IT, BFSI, Media and Entertainment, Travel, Transportation, and Automobile, Supply Chain and Logistics, Healthcare, Energy, Power and Utilities, Academia and Government, Others)
  • 5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
• 5.3. By Company (2024)
• 5.4. Market Map

6. North America Cross Platform and Mobile Advertising Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Advertising Platform
  • 6.2.2. By Advertising Type
  • 6.2.3. By Vertical
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Cross Platform and Mobile Advertising Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Advertising Platform
      • 6.3.1.2.2. By Advertising Type
      • 6.3.1.2.3. By Vertical
  • 6.3.2. Canada Cross Platform and Mobile Advertising Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Advertising Platform
      • 6.3.2.2.2. By Advertising Type
      • 6.3.2.2.3. By Vertical
  • 6.3.3. Mexico Cross Platform and Mobile Advertising Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Advertising Platform
      • 6.3.3.2.2. By Advertising Type
      • 6.3.3.2.3. By Vertical

7. Europe Cross Platform and Mobile Advertising Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Advertising Platform
  • 7.2.2. By Advertising Type
  • 7.2.3. By Vertical
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Cross Platform and Mobile Advertising Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Advertising Platform
      • 7.3.1.2.2. By Advertising Type
      • 7.3.1.2.3. By Vertical
  • 7.3.2. France Cross Platform and Mobile Advertising Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Advertising Platform
      • 7.3.2.2.2. By Advertising Type
      • 7.3.2.2.3. By Vertical
  • 7.3.3. United Kingdom Cross Platform and Mobile Advertising Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Advertising Platform
      • 7.3.3.2.2. By Advertising Type
      • 7.3.3.2.3. By Vertical
  • 7.3.4. Italy Cross Platform and Mobile Advertising Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Advertising Platform
      • 7.3.4.2.2. By Advertising Type
      • 7.3.4.2.3. By Vertical
  • 7.3.5. Spain Cross Platform and Mobile Advertising Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Advertising Platform
      • 7.3.5.2.2. By Advertising Type
      • 7.3.5.2.3. By Vertical

8. Asia Pacific Cross Platform and Mobile Advertising Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Advertising Platform
  • 8.2.2. By Advertising Type
  • 8.2.3. By Vertical
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Cross Platform and Mobile Advertising Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Advertising Platform
      • 8.3.1.2.2. By Advertising Type
      • 8.3.1.2.3. By Vertical
  • 8.3.2. India Cross Platform and Mobile Advertising Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Advertising Platform
      • 8.3.2.2.2. By Advertising Type
      • 8.3.2.2.3. By Vertical
  • 8.3.3. Japan Cross Platform and Mobile Advertising Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Advertising Platform
      • 8.3.3.2.2. By Advertising Type
      • 8.3.3.2.3. By Vertical
  • 8.3.4. South Korea Cross Platform and Mobile Advertising Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Advertising Platform
      • 8.3.4.2.2. By Advertising Type
      • 8.3.4.2.3. By Vertical
  • 8.3.5. Australia Cross Platform and Mobile Advertising Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Advertising Platform
      • 8.3.5.2.2. By Advertising Type
      • 8.3.5.2.3. By Vertical

9. Middle East & Africa Cross Platform and Mobile Advertising Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Advertising Platform
  • 9.2.2. By Advertising Type
  • 9.2.3. By Vertical
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Cross Platform and Mobile Advertising Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Advertising Platform
      • 9.3.1.2.2. By Advertising Type
      • 9.3.1.2.3. By Vertical
  • 9.3.2. UAE Cross Platform and Mobile Advertising Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Advertising Platform
      • 9.3.2.2.2. By Advertising Type
      • 9.3.2.2.3. By Vertical
  • 9.3.3. South Africa Cross Platform and Mobile Advertising Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Advertising Platform
      • 9.3.3.2.2. By Advertising Type
      • 9.3.3.2.3. By Vertical

10. South America Cross Platform and Mobile Advertising Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Advertising Platform
  • 10.2.2. By Advertising Type
  • 10.2.3. By Vertical
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Cross Platform and Mobile Advertising Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Advertising Platform
      • 10.3.1.2.2. By Advertising Type
      • 10.3.1.2.3. By Vertical
  • 10.3.2. Colombia Cross Platform and Mobile Advertising Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Advertising Platform
      • 10.3.2.2.2. By Advertising Type
      • 10.3.2.2.3. By Vertical
  • 10.3.3. Argentina Cross Platform and Mobile Advertising Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Advertising Platform
      • 10.3.3.2.2. By Advertising Type
      • 10.3.3.2.3. By Vertical

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends and Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Company Profiles

• 13.1. Alphabet Inc.
  • 13.1.1. Business Overview
  • 13.1.2. Key Revenue and Financials
  • 13.1.3. Recent Developments
  • 13.1.4. Key Personnel
  • 13.1.5. Key Product/Services Offered
• 13.2. Meta Platforms, Inc.
• 13.3. Amazon.com, Inc.
• 13.4. Apple Inc.
• 13.5. Microsoft Corporation
• 13.6. Snap Inc.
• 13.7. Verizon Communications Inc.
• 13.8. Adobe Inc.

14. Strategic Recommendations

15. About Us & Disclaimer