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市場調査レポート
商品コード
1746934
日本のモバイル広告市場の分析：フォーマットの種類別、業種別、地域別（2025～2033年）Japan Mobile Advertising Market Report by Format Type, Industry Vertical, and Region 2025-2033 |
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| 日本のモバイル広告市場の分析：フォーマットの種類別、業種別、地域別（2025～2033年） |
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出版日: 2025年06月02日
発行: IMARC
ページ情報: 英文 121 Pages
納期: 5～7営業日
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- 全表示
- 概要
- 目次
日本のモバイル広告の市場規模は2024年に136億6,200万米ドルに達しました。今後、IMARC Groupは、市場は2033年までに744億7,900万米ドルに達し、2025年から2033年にかけて20.7%の成長率（CAGR）を示すと予測しています。政府機関は、新たに開始されたプログラム・イニシアチブ・政策・ガイドラインに関する国民の認識を高めるために、モバイル広告手法を広く採用しており、これが主に市場の成長を促進しています。
当レポートで扱う主な質問
- 日本のモバイル広告市場はこれまでどのように推移してきたか？
- COVID-19が日本モバイル広告市場に与えた影響は？
- 日本のモバイル広告市場のフォーマット別の内訳は？
- 日本のモバイル広告市場の業種別の内訳は？
- 日本のモバイル広告市場のバリューチェーンにおける様々なステージとは？
- 日本のモバイル広告の主要な促進要因と課題は何か？
- 日本のモバイル広告市場の構造と主要企業は？
- 日本のモバイル広告市場における競合の程度は？
目次
第1章 序文
第2章 分析範囲・手法
- 分析目的
- ステークホルダー
- データソース
- 市場推定
- 分析手法
第3章 エグゼクティブサマリー
第4章 日本のモバイル広告市場：概要
- 概要
- 市場力学
- 業界動向
- 競合情報
第5章 日本のモバイル広告市場の情勢
- 過去・現在の市場動向（2019～2024年）
- 市場予測（2025～2033年）
第6章 日本のモバイル広告市場：フォーマットの種類別の内訳
- 検索
- ディスプレイ
- 動画
- ソーシャルメディア
- Webサイト
- その他
第7章 日本のモバイル広告市場：業種別の内訳
- 小売業・eコマース
- メディア・エンターテインメント
- 医療
- BFSI
- 教育
- 旅行・観光
- 自動車
- その他
第8章 日本のモバイル広告市場：競合情勢
- 概要
- 市場構造
- 市場企業のポジショニング
- 主要な成功戦略
- 競合ダッシュボード
- 企業評価象限
第9章 主要企業のプロファイル
第10章 日本のモバイル広告市場：業界分析
- 促進要因・抑制要因・機会
- ポーターのファイブフォース分析
- バリューチェーン分析
第11章 付録
Japan mobile advertising market size reached USD 13,662 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 74,479 Million by 2033, exhibiting a growth rate (CAGR) of 20.7% during 2025-2033. Government bodies are widely adopting mobile advertising methods to enhance public awareness about newly launched programs, initiatives, policies, and guidelines, which is primarily driving the market growth.
Mobile advertising represents a cost-effective method of promotion that occurs across a range of mobile devices, encompassing smartphones, tablets, and laptops. This advertising format comprises various approaches, including sending SMS offers via text and email, displaying ads within downloaded mobile apps and games, sharing story-based ads on social media platforms, and featuring banner advertisements on websites. It leverages all interactive channels available to advertising firms for disseminating brand information, news, and enticing promotions through internet connectivity. Mobile advertising takes full advantage of contemporary mobile technology features, such as location services, enabling the creation of marketing campaigns tailored to an individual's geographic location. Moreover, it aids companies in gathering valuable customer information and preferences to effectively reach their target audiences. In addition to these advantages, mobile advertising offers several financial benefits to businesses when compared to traditional advertising methods. Consequently, many public and private organizations worldwide favor this mode of advertisement.
Japan Mobile Advertising Market Trends:
In the context of the Japan market, several key factors are contributing to the positive growth trajectory. Firstly, the increasing adoption of network connectivity and the shift in consumer reliance towards smartphones and other connected devices are playing a pivotal role. Furthermore, the rapid advancements in mobile technology and the proliferation of applications are fostering a favorable market outlook. Moreover, the substantial growth in 3G and 4G subscriptions, alongside the deployment of 5G networks in various countries, is a significant driver of market expansion. Additionally, the rising influence of social media platforms is providing further support for market growth. Furthermore, noteworthy market players are concentrating on the development of advanced mobile advertising content that can function effectively even in areas with limited internet connectivity. They are also employing diverse marketing strategies, such as tailoring promotional content to specific age groups, targeting the vast mobile internet user population. Lastly, the various digitalization-promotion initiatives undertaken by governments in numerous countries are anticipated to fuel market growth in the years ahead.
Japan Mobile Advertising Market Segmentation:
Format Type Insights:
- Search
- Display
- Video
- Social Media
- Websites
- Others
Industry Vertical Insights:
- Retail and E-commerce
- Media and Entertainment
- Healthcare
- BFSI
- Education
- Travel and Tourism
- Automotive
- Others
Competitive Landscape:
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Key Questions Answered in This Report:
- How has the Japan mobile advertising market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the Japan mobile advertising market?
- What is the breakup of the Japan mobile advertising market on the basis of format type?
- What is the breakup of the Japan mobile advertising market on the basis of industry vertical?
- What are the various stages in the value chain of the Japan mobile advertising market?
- What are the key driving factors and challenges in the Japan mobile advertising?
- What is the structure of the Japan mobile advertising market and who are the key players?
- What is the degree of competition in the Japan mobile advertising market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Japan Mobile Advertising Market - Introduction
- 4.1 Overview
- 4.2 Market Dynamics
- 4.3 Industry Trends
- 4.4 Competitive Intelligence
5 Japan Mobile Advertising Market Landscape
- 5.1 Historical and Current Market Trends (2019-2024)
- 5.2 Market Forecast (2025-2033)
6 Japan Mobile Advertising Market - Breakup by Format Type
- 6.1 Search
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
- 6.2 Display
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
- 6.3 Video
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
- 6.4 Social Media
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
- 6.5 Websites
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2019-2024)
- 6.5.3 Market Forecast (2025-2033)
- 6.6 Others
- 6.6.1 Historical and Current Market Trends (2019-2024)
- 6.6.2 Market Forecast (2025-2033)
7 Japan Mobile Advertising Market - Breakup by Industry Vertical
- 7.1 Retail and E-commerce
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
- 7.2 Media and Entertainment
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
- 7.3 Healthcare
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
- 7.4 BFSI
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2019-2024)
- 7.4.3 Market Forecast (2025-2033)
- 7.5 Education
- 7.5.1 Overview
- 7.5.2 Historical and Current Market Trends (2019-2024)
- 7.5.3 Market Forecast (2025-2033)
- 7.6 Travel and Tourism
- 7.6.1 Overview
- 7.6.2 Historical and Current Market Trends (2019-2024)
- 7.6.3 Market Forecast (2025-2033)
- 7.7 Automotive
- 7.7.1 Overview
- 7.7.2 Historical and Current Market Trends (2019-2024)
- 7.7.3 Market Forecast (2025-2033)
- 7.8 Others
- 7.8.1 Historical and Current Market Trends (2019-2024)
- 7.8.2 Market Forecast (2025-2033)
8 Japan Mobile Advertising Market - Competitive Landscape
- 8.1 Overview
- 8.2 Market Structure
- 8.3 Market Player Positioning
- 8.4 Top Winning Strategies
- 8.5 Competitive Dashboard
- 8.6 Company Evaluation Quadrant
9 Profiles of Key Players
- 9.1 Company A
- 9.1.1 Business Overview
- 9.1.2 Services Offered
- 9.1.3 Business Strategies
- 9.1.4 SWOT Analysis
- 9.1.5 Major News and Events
- 9.2 Company B
- 9.2.1 Business Overview
- 9.2.2 Services Offered
- 9.2.3 Business Strategies
- 9.2.4 SWOT Analysis
- 9.2.5 Major News and Events
- 9.3 Company C
- 9.3.1 Business Overview
- 9.3.2 Services Offered
- 9.3.3 Business Strategies
- 9.3.4 SWOT Analysis
- 9.3.5 Major News and Events
- 9.4 Company D
- 9.4.1 Business Overview
- 9.4.2 Services Offered
- 9.4.3 Business Strategies
- 9.4.4 SWOT Analysis
- 9.4.5 Major News and Events
- 9.5 Company E
- 9.5.1 Business Overview
- 9.5.2 Services Offered
- 9.5.3 Business Strategies
- 9.5.4 SWOT Analysis
- 9.5.5 Major News and Events
10 Japan Mobile Advertising Market - Industry Analysis
- 10.1 Drivers, Restraints, and Opportunities
- 10.1.1 Overview
- 10.1.2 Drivers
- 10.1.3 Restraints
- 10.1.4 Opportunities
- 10.2 Porters Five Forces Analysis
- 10.2.1 Overview
- 10.2.2 Bargaining Power of Buyers
- 10.2.3 Bargaining Power of Suppliers
- 10.2.4 Degree of Competition
- 10.2.5 Threat of New Entrants
- 10.2.6 Threat of Substitutes
- 10.3 Value Chain Analysis
