フェイシャルケア市場：製品タイプ、流通チャネル、エンドユーザー別-2025年～2030年世界予測

フェイシャルケア市場の2023年の市場規模は1,249億6,000万米ドルで、2024年には1,420億9,000万米ドルに達すると予測され、CAGR 13.80％で成長し、2030年には3,088億9,000万米ドルに達すると予測されています。

フェイシャルケア市場には、顔の皮膚の健康と見た目を改善、治療、維持するために設計された幅広い製品とソリューションが含まれます。これには、保湿剤、クレンジング剤、角質除去剤、マスク、美容液、日焼け止め、アンチエイジング製品などが含まれます。フェイシャルケア製品の必要性は、スキンケアに対する消費者の意識の高まり、身だしなみに対する欲求の高まり、可処分所得の上昇から生じています。治療分野は日常的なスキンケア、ニキビ治療、アンチエイジング、日焼け防止など多岐にわたり、大衆消費者だけでなく、敏感肌やオーガニック製品といった特殊なニーズにも対応しています。最終用途の範囲には、個人消費者、サロンやスパのような専門的環境、皮膚科クリニックが含まれます。成長に影響を与える主な要因としては、セルフケア動向の活発化、製品配合の技術進歩、ナチュラル・オーガニックスキンケア需要の拡大などが挙げられます。中産階級の増加、eコマース・プラットフォームの人気の高まり、パーソナライズされたスキンケア・ソリューションや環境に優しいパッケージングなどの革新的な製品開発などを原動力とする新興国市場での市場開拓にチャンスがあります。しかし、厳しい規制の枠組み、高い競合、偽造品の存在といった課題は、市場の成長を阻害する可能性があります。市場参入企業は、環境や倫理意識の高い消費者にアピールするため、持続可能性と透明性に取り組むべきです。植物由来の有効成分、個別化されたスキンケア診断のための人工知能の統合、バイオテクノロジー由来のソリューションなどの分野でイノベーションを追求することができます。市場の競争は激化傾向にあり、既存ブランドが消費者の強いロイヤリティを維持する一方で、新規参入企業がニッチな製品を提供することで牽引力を増しています。市場の潜在力を活用するために、企業は製品差別化のための研究開発投資を行い、デジタル・マーケティング戦略を活用し、戦略的提携を結んで市場の足場を固める必要があります。このようなバランスの取れたアプローチにより、消費者の嗜好が進化し、技術が進歩する中での適応力と回復力が確保されます。

市場力学：急速に進化するフェイシャルケア市場の主要市場インサイトを公開

フェイシャルケア市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。こうした動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 可処分所得の増加に伴う外見へのこだわりの高まり
  • 消費者需要の増加に対応するための製品発売の増加
  • 消費者の製品処方に対する意識の高まり
• 市場抑制要因
  • 過剰使用や不適切な使用によるアレルギーや副作用
• 市場機会
  • ブルーライト保護スキンケアおよびバリア修復クリームの開発
  • フラクショナル・スキンリサーフェイシングとレーザー治療の改善
• 市場の課題
  • 即効性に対する消費者の期待

ポーターの5つの力：フェイシャルケア市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：フェイシャルケア市場における外部からの影響の把握

外部マクロ環境要因は、フェイシャルケア市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析フェイシャルケア市場における競合情勢の把握

フェイシャルケア市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスフェイシャルケア市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、フェイシャルケア市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨フェイシャルケア市場における成功への道筋を描く

フェイシャルケア市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 可処分所得の増加に伴い、外見への執着が高まっている
    • 増大する消費者需要に応えるために新製品の発売を増加
    • 消費者の製品処方に対する意識の高まり
  • 抑制要因
    • 過剰使用や不適切な使用によるアレルギーや副作用
  • 機会
    • ブルーライトカットスキンケア・バリア修復クリームの開発
    • フラクショナルスキンリサーフェシングとレーザー治療の改善
  • 課題
    • 消費者は即時の結果に期待している
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 フェイシャルケア市場：製品タイプ別

• クレンジングワイプ
• 洗顔料
• フェイシャルクリーム
• 美容液とマスク
• 美白、肌の明るさアップ、アンチエイジング

第7章 フェイシャルケア市場：流通チャネル別

• 従来型店舗
• デパート
• オンラインストア

第8章 フェイシャルケア市場：エンドユーザー別

• 女性
• 男性

第9章 南北アメリカのフェイシャルケア市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋のフェイシャルケア市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのフェイシャルケア市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Avon Products, Inc.
• Beiersdorf Global AG
• Burberry
• Edgewell Personal Care
• Johnson & Johnson Services, Inc.
• Kao Corporation
• Kose Corporation
• L'Oreal S.A.
• Mamaearth
• Oriflame Holding AG
• Shiseido Co. Ltd.
• The Body Shop International Limited
• The Estee Lauder Companies Inc.
• The Procter & Gamble Company
• Unilever

LIST OF FIGURES

• FIGURE 1. FACIAL CARE MARKET RESEARCH PROCESS
• FIGURE 2. FACIAL CARE MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL FACIAL CARE MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL FACIAL CARE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL FACIAL CARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL FACIAL CARE MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL FACIAL CARE MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS FACIAL CARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS FACIAL CARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES FACIAL CARE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES FACIAL CARE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC FACIAL CARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC FACIAL CARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA FACIAL CARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA FACIAL CARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. FACIAL CARE MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. FACIAL CARE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. FACIAL CARE MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL FACIAL CARE MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL FACIAL CARE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL FACIAL CARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. FACIAL CARE MARKET DYNAMICS
• TABLE 7. GLOBAL FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL FACIAL CARE MARKET SIZE, BY CLEANSING WIPES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL FACIAL CARE MARKET SIZE, BY FACE WASH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL FACIAL CARE MARKET SIZE, BY FACIAL CREAMS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL FACIAL CARE MARKET SIZE, BY SERUMS & MASKS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL FACIAL CARE MARKET SIZE, BY SKIN WHITENING, SKIN LIGHTENING & ANTI-AGEING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL FACIAL CARE MARKET SIZE, BY CONVENTIONAL STORE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL FACIAL CARE MARKET SIZE, BY DEPARTMENTAL STORE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL FACIAL CARE MARKET SIZE, BY ONLINE STORE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL FACIAL CARE MARKET SIZE, BY FEMALE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL FACIAL CARE MARKET SIZE, BY MALE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS FACIAL CARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 27. BRAZIL FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 30. CANADA FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 31. CANADA FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 32. CANADA FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 33. MEXICO FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES FACIAL CARE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC FACIAL CARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 44. AUSTRALIA FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 47. CHINA FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 48. CHINA FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. CHINA FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 50. INDIA FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 51. INDIA FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 52. INDIA FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 53. INDONESIA FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 56. JAPAN FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 59. MALAYSIA FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 62. PHILIPPINES FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 65. SINGAPORE FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 68. SOUTH KOREA FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 71. TAIWAN FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 74. THAILAND FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 77. VIETNAM FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA FACIAL CARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 84. DENMARK FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 87. EGYPT FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 90. FINLAND FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 93. FRANCE FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 96. GERMANY FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 99. ISRAEL FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 102. ITALY FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 103. ITALY FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 104. ITALY FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 105. NETHERLANDS FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 108. NIGERIA FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 111. NORWAY FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 114. POLAND FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 115. POLAND FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 116. POLAND FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 117. QATAR FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 118. QATAR FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 119. QATAR FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 120. RUSSIA FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 123. SAUDI ARABIA FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 126. SOUTH AFRICA FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 129. SPAIN FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 132. SWEDEN FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 135. SWITZERLAND FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 138. TURKEY FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 141. UNITED ARAB EMIRATES FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 144. UNITED KINGDOM FACIAL CARE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM FACIAL CARE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM FACIAL CARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 147. FACIAL CARE MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 148. FACIAL CARE MARKET, FPNV POSITIONING MATRIX, 2023

The Facial Care Market was valued at USD 124.96 billion in 2023, expected to reach USD 142.09 billion in 2024, and is projected to grow at a CAGR of 13.80%, to USD 308.89 billion by 2030.

The facial care market encompasses a wide range of products and solutions designed to enhance, treat, and maintain the health and appearance of the facial skin. This includes moisturizers, cleansers, exfoliators, masks, serums, sunscreens, and anti-aging products. The necessity for facial care products arises from increasing consumer awareness about skincare, a growing desire for personal grooming, and rising disposable incomes. Applications span routine skincare, acne treatment, anti-aging, and sun protection, catering to both mass-market consumers and specialized needs like sensitive skin and organic products. End-use scope includes individual consumers, professional settings like salons and spas, and dermatology clinics. Key factors influencing growth include an uptick in self-care trends, technological advancements in product formulations, and a growing demand for natural and organic skincare. Opportunities lie in expanding in emerging markets driven by a rising middle class, the increasing popularity of e-commerce platforms, and innovative product development like personalized skincare solutions and eco-friendly packaging. However, challenges such as stringent regulatory frameworks, high competition, and the presence of counterfeit products can impede market growth. Market entrants should address sustainability and transparency to appeal to environmentally and ethically conscious consumers. Innovation can be pursued in areas like plant-based active ingredients, the integration of artificial intelligence for personalized skincare diagnostics, and biotechnologically-derived solutions. The nature of the market leans towards competitive intensity, with established brands holding strong consumer loyalty while also witnessing new entrants gaining traction through niche offerings. To capitalize on market potentials, companies should invest in R&D for product differentiation, leverage digital marketing strategies, and form strategic alliances to bolster their market foothold. This balanced approach ensures adaptability and resilience amidst evolving consumer preferences and technological advancements.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Facial Care Market

The Facial Care Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing obsession about appearance with rising disposable incomes
  • Increase in product launches to cater to the growing consumer demand
  • Rise in awareness among product formulation in consumer
• Market Restraints
  • Allergies and side effects due to over or improper use
• Market Opportunities
  • Development of blue-light protection skin care and barrier repair creams
  • Improvements in fractional skin-resurfacing and laser treatment
• Market Challenges
  • Consumer expectation of instant results

Porter's Five Forces: A Strategic Tool for Navigating the Facial Care Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Facial Care Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Facial Care Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Facial Care Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Facial Care Market

A detailed market share analysis in the Facial Care Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Facial Care Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Facial Care Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Facial Care Market

A strategic analysis of the Facial Care Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Facial Care Market, highlighting leading vendors and their innovative profiles. These include Avon Products, Inc., Beiersdorf Global AG, Burberry, Edgewell Personal Care, Johnson & Johnson Services, Inc., Kao Corporation, Kose Corporation, L'Oreal S.A., Mamaearth, Oriflame Holding AG, Shiseido Co. Ltd., The Body Shop International Limited, The Estee Lauder Companies Inc., The Procter & Gamble Company, and Unilever.

Market Segmentation & Coverage

This research report categorizes the Facial Care Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product Type, market is studied across Cleansing Wipes, Face Wash, Facial Creams, Serums & Masks, and Skin Whitening, Skin Lightening & Anti-Ageing.
• Based on Distribution Channel, market is studied across Conventional Store, Departmental Store, and Online Store.
• Based on End-User, market is studied across Female and Male.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing obsession about appearance with rising disposable incomes
    • 5.1.1.2. Increase in product launches to cater to the growing consumer demand
    • 5.1.1.3. Rise in awareness among product formulation in consumer
  • 5.1.2. Restraints
    • 5.1.2.1. Allergies and side effects due to over or improper use
  • 5.1.3. Opportunities
    • 5.1.3.1. Development of blue-light protection skin care and barrier repair creams
    • 5.1.3.2. Improvements in fractional skin-resurfacing and laser treatment
  • 5.1.4. Challenges
    • 5.1.4.1. Consumer expectation of instant results
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Facial Care Market, by Product Type

• 6.1. Introduction
• 6.2. Cleansing Wipes
• 6.3. Face Wash
• 6.4. Facial Creams
• 6.5. Serums & Masks
• 6.6. Skin Whitening, Skin Lightening & Anti-Ageing

7. Facial Care Market, by Distribution Channel

• 7.1. Introduction
• 7.2. Conventional Store
• 7.3. Departmental Store
• 7.4. Online Store

8. Facial Care Market, by End-User

• 8.1. Introduction
• 8.2. Female
• 8.3. Male

9. Americas Facial Care Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Facial Care Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Facial Care Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Avon Products, Inc.
• 2. Beiersdorf Global AG
• 3. Burberry
• 4. Edgewell Personal Care
• 5. Johnson & Johnson Services, Inc.
• 6. Kao Corporation
• 7. Kose Corporation
• 8. L'Oreal S.A.
• 9. Mamaearth
• 10. Oriflame Holding AG
• 11. Shiseido Co. Ltd.
• 12. The Body Shop International Limited
• 13. The Estee Lauder Companies Inc.
• 14. The Procter & Gamble Company
• 15. Unilever