フェイシャルスキンケア市場-世界の産業規模、シェア、動向、機会、予測、タイプ別、流通チャネル別、地域別、競合別、2020年～2030年

フェイシャルスキンケアの世界市場規模は、2024年に990億1,000万米ドルとなり、予測期間中のCAGRは5.53％を記録し、2030年までには1,363億4,000万米ドルに成長すると予測されています。

市場は、スキンケアに対する消費者の意識の高まり、アンチエイジングや日焼け防止製品に対する需要の増加、天然成分やオーガニック成分への志向の高まりにより、着実に拡大しています。AIを活用した診断や皮膚科学的に検証されたソリューションなど、パーソナライズされたスキンケア技術の進歩が消費者の体験を向上させています。オンライン小売は重要な成長チャネルとなっており、eコマースは世界の小売売上高の大部分を占め続け、2024年には米国の小売売上高全体の22.7%に達します。この動向は2020年以降も続いており、小売総売上高の5分の1以上を常に占めています。さらに、ソーシャルメディアやインフルエンサー主導の動向は、購買決定に強い影響を与えます。新興国における可処分所得の増加と美容基準の変化は、市場の拡大をさらに後押ししています。環境に優しいパッケージングと持続可能性も、競争が激化する中でブランドの差別化要因として支持を集めています。

主要な市場促進要因

消費者の美容・健康意識の高まり

主要な市場課題

激しい市場競合とブランドの飽和状態

主要市場動向

パーソナライズされたAIスキンケアソリューションの急増

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のフェイシャルスキンケア市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • タイプ別（美白・アンチエイジング、フェイシャルクリーム、美容液・マスク、その他）
  • 流通チャネル別（スーパーマーケット/ハイパーマーケット、コンビニエンスストア、専門店、オンライン、その他）
  • 地域別
  • 企業別（2024年）
• 市場マップ

第6章 北米のフェイシャルスキンケア市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のフェイシャルスキンケア市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋のフェイシャルスキンケア市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋：国別分析
  • 中国
  • 日本
  • インド
  • 韓国
  • インドネシア

第9章 中東・アフリカのフェイシャルスキンケア市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米のフェイシャルスキンケア市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 混乱：紛争、パンデミック、貿易障壁

第14章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第15章 競合情勢

• 企業プロファイル
  • Oriflame Cosmetics Global SA
  • Unilever plc
  • The Estee Lauder Companies Inc.
  • Coty Inc.
  • L'Oreal S.A.
  • Henkel AG & Co. KGaA
  • Cassisevan, Inc.（Johnny B. Hair Care）
  • Aveda Corporation
  • Revlon Inc.
  • The Procter & Gamble Company

第16章 戦略的提言

第17章 調査会社について・免責事項

Global Facial Skincare Market was valued at USD 99.01 billion in 2024 and is projected to grow to USD 136.34 billion by 2030, registering a CAGR of 5.53% during the forecast period. The market is expanding steadily due to heightened consumer awareness regarding skincare, increased demand for anti-aging and sun protection products, and a rising inclination towards natural and organic ingredients. Advancements in personalized skincare technologies-such as AI-powered diagnostics and dermatologically validated solutions-are enhancing consumer experiences. Online retail has become a significant growth channel, as e-commerce continues to capture a larger portion of global retail sales, reaching 22.7% of total U.S. retail sales in 2024. This trend has persisted since 2020, consistently accounting for over one-fifth of total retail sales. Moreover, social media and influencer-driven trends have a strong impact on purchasing decisions. Growing disposable incomes and shifting beauty standards in emerging economies are further supporting market expansion. Eco-friendly packaging and sustainability are also gaining traction as key brand differentiators in an increasingly competitive space.

Key Market Drivers

Rising Beauty and Wellness Awareness Among Consumers

A key factor propelling the growth of the global facial skincare market is the heightened consumer awareness around beauty, wellness, and skin health. Consumers across both mature and emerging economies are integrating skincare into their daily self-care routines, driven by increasing exposure to social media influencers, dermatological advice online, and lifestyle content promoting healthy skin practices. As knowledge of concerns such as pigmentation, acne, dullness, and early signs of aging expands, there is greater demand for targeted skincare solutions. This trend is especially prevalent among millennials and Gen Z, who are more inclined to adopt preventive skincare practices early. Research from Advanced Dermatology reveals that nearly 1 in 6 Americans prioritize spending on skincare and beauty products, with women spending approximately USD 877 annually compared to USD 592 by men. These statistics underscore the market potential created by evolving consumer behavior and preferences.

Key Market Challenges

Intense Market Competition and Brand Saturation

The global facial skincare market faces considerable challenges due to increasing competition and a saturated brand environment. Leading global players like L'Oreal, Unilever, Estee Lauder, and Procter & Gamble dominate the space with expansive reach and significant marketing power. At the same time, an influx of independent, direct-to-consumer, and niche skincare brands has intensified the landscape, offering tailored products that appeal to digitally savvy consumers. This crowded environment makes differentiation difficult for smaller or new entrants, while established brands face growing pressure to innovate and retain customer loyalty in a market influenced heavily by social trends and influencer marketing. Rising customer acquisition costs and the constant demand for product innovation require substantial investments in R&D and marketing, posing strategic and financial challenges across the industry.

Key Market Trends

Surge in Personalized and AI-Powered Skincare Solutions

One of the most notable trends in the facial skincare industry is the rise of personalized, AI-driven skincare solutions. Consumers are increasingly looking for products tailored to their unique skin types, concerns, and environmental conditions. The integration of technologies such as artificial intelligence, facial mapping, and machine learning allows brands to offer customized skincare regimens through apps and diagnostic tools that assess selfies or skin scans. Leading companies like L'Oreal, Shiseido, and Neutrogena are investing heavily in these advancements to provide a more precise, science-backed skincare experience. This trend not only improves customer satisfaction but also enables brands to gather data for future innovation and personalized marketing efforts.

Key Market Players

• Oriflame Cosmetics Global SA
• Unilever plc
• The Estee Lauder Companies Inc.
• Coty Inc.
• L'Oreal S.A.
• Henkel AG & Co. KGaA
• Cassisevan, Inc. (Johnny B. Hair Care)
• Aveda Corporation
• Revlon Inc.
• The Procter & Gamble Company

Report Scope:

In this report, the Global Facial Skincare Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Facial Skincare Market, By Type:

• Skin-whitening & Anti-ageing
• Facial Creams
• Serums & Masks
• Others

Facial Skincare Market, By Distribution Channel:

• Supermarket/Hypermarket
• Convenience Stores
• Specialty Store, Online
• Others

Facial Skincare Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Facial Skincare Market.

Available Customizations:

Global Facial Skincare Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

• 4.1. Brand Awareness
• 4.2. Factors Influence Purchase Decision

5. Global Facial Skincare Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Skin-whitening & Anti-ageing, Facial Creams, Serums & Masks, Others)
  • 5.2.2. By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Store, Online, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Facial Skincare Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Facial Skincare Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Canada Facial Skincare Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Mexico Facial Skincare Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Distribution Channel

7. Europe Facial Skincare Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Facial Skincare Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2. Germany Facial Skincare Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. Spain Facial Skincare Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Italy Facial Skincare Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. United Kingdom Facial Skincare Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Facial Skincare Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Facial Skincare Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2.Japan Facial Skincare Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. India Facial Skincare Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. South Korea Facial Skincare Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Distribution Channel
  • 8.3.5. Indonesia Facial Skincare Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Facial Skincare Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Facial Skincare Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. Saudi Arabia Facial Skincare Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. UAE Facial Skincare Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Distribution Channel
  • 9.3.4. Turkey Facial Skincare Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By Distribution Channel

10. South America Facial Skincare Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Distribution Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Facial Skincare Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Distribution Channel
  • 10.3.2. Argentina Facial Skincare Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Distribution Channel
  • 10.3.3. Colombia Facial Skincare Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Company Profiles
  • 15.1.1. Oriflame Cosmetics Global SA
    • 15.1.1.1. Business Overview
    • 15.1.1.2. Company Snapshot
    • 15.1.1.3. Products & Services
    • 15.1.1.4. Financials (As Per Availability)
    • 15.1.1.5. Key Market Focus & Geographical Presence
    • 15.1.1.6. Recent Developments
    • 15.1.1.7. Key Management Personnel
  • 15.1.2. Unilever plc
  • 15.1.3. The Estee Lauder Companies Inc.
  • 15.1.4. Coty Inc.
  • 15.1.5. L'Oreal S.A.
  • 15.1.6. Henkel AG & Co. KGaA
  • 15.1.7. Cassisevan, Inc. (Johnny B. Hair Care)
  • 15.1.8. Aveda Corporation
  • 15.1.9. Revlon Inc.
  • 15.1.10. The Procter & Gamble Company

16. Strategic Recommendations

17. About Us & Disclaimer