美容液の市場規模、シェア、成長分析、形態別、価格帯別、エンドユーザー別、流通チャネル別、地域別 - 産業予測 2025～2032年

美容液の世界市場規模は2023年に56億米ドルと評価され、予測期間（2025-2032年）のCAGRは6.8%で、2024年の61億米ドルから2032年には102億米ドルに成長する見通しです。

美容液市場は、スキンケアに対する消費者の需要の高まり、可処分所得の増加、成分の有効性に対する意識の高まりに後押しされ、力強い成長を遂げています。当社の分析によると、消費者の96％が家庭でのスキンケア習慣を維持しており、過去6ヵ月間に日常的に使用する製品を増やしたことが多いです。目に見えるアンチエイジング、保湿、ブライトニング効果をもたらす、吸収が早く軽い美容液への嗜好が、製品イノベーションを促進しています。さらに、ソーシャルメディア、eコマース、パーソナライズされたスキンケアレジームの影響により、消費者のエンゲージメントと製品の認知度が高まり、ブランドはインスタグラムなどのプラットフォームをプロモーションに活用しています。韓国、米国、フランス、日本、ドイツといった国々では、消費者の情報感度が高い一方で、ブラジルやインドといった新興市場は、美容意識の高まりと都市化の中で牽引力を増しています。しかし、高価格と特定の成分による肌荒れの可能性が、市場の成長に水を差す可能性があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 特許分析
• ケーススタディ分析

美容液市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• アンチエイジング美容液
• 保湿美容液
• ニキビ対策美容液
• 肌を明るくする美容液
• ビタミンC美容液
• その他

美容液市場規模：形態別& CAGR（2025-2032）

• 市場概要
• 水性
• 油性
• ゲルベース

美容液市場規模：価格帯別& CAGR（2025-2032）

• 市場概要
• 低価格帯
• 中価格帯
• 高価格帯

美容液市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 女性
• 男性

美容液市場規模：年齢層別& CAGR（2025-2032）

• 市場概要
• 18～25歳（Z世代）
• 26～35歳（ミレニアル世代）
• 36～50歳
• 51歳以上

美容液市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

美容液市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Loreal Group
• Estee Lauder Companies Inc.
• Procter & Gamble Co.
• Galderma S.A.
• Amorepacific Group Inc.
• KOSE Corporation
• Clarins Group
• Unilever plc
• Shiseido Company, Limited
• Revlon, Inc.
• Philosophy, Inc.
• ELEMIS Ltd.
• Shani Darden Skin Care, Inc.
• Kate Somerville Skincare, LLC
• Orveda
• Drunk Elephant, LLC
• Caudalie S.A.S.
• Trinny London
• Byoma

結論と提言

Global Facial Serum Market size was valued at USD 5.6 Billion in 2023 and is poised to grow from USD 6.1 Billion in 2024 to USD 10.2 Billion by 2032, growing at a CAGR of 6.8% during the forecast period (2025-2032).

The facial serum market is experiencing robust growth, fueled by rising consumer demand for skincare, increased disposable incomes, and heightened awareness of ingredient efficacy. Our analysis indicates that 96% of consumers maintain their at-home skincare routine, often expanding their daily use of products in the last six months. A preference for fast-absorbing, lightweight serums that deliver visible anti-aging, hydrating, and brightening results is driving product innovation. Additionally, the influence of social media, e-commerce, and personalized skincare regimes has enhanced consumer engagement and product visibility, with brands leveraging platforms like Instagram for promotion. While countries like South Korea, the U.S., France, Japan, and Germany showcase highly informed consumers, emerging markets like Brazil and India are gaining traction amid rising beauty awareness and urbanization. However, high prices and potential skin irritations from certain ingredients may dampen market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Facial Serum market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Facial Serum Market Segments Analysis

The global Facial Serum market is segmented on the basis of product type, form, price range, age group, end user, distribution channel, and region. By product type, the market is segmented into Anti-Aging Serums, Hydrating Serums, Acne-Fighting Serums, Skin Brightening Serums, Vitamin C Serums, and Others. By form, the market is segmented into water-based, oil-based and gel-based. Based on price range, the market is segmented into low, mid and high price range. Based on end user, the market is segmented into Female and male. Based on price range, the market is segmented into low, mid and high price range. Based on Age Group, the market is segmented into Ages 18-25 (Gen Z), Ages 26-35 (Millennials), Ages 36-50, & Ages 51 and above. Based on Distribution channel, the market is segmented into online & offline. By region, the market is segmented into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.

Driver of the Global Facial Serum Market

The global facial serum market is being significantly propelled by the rising influence of social media personalities. Platforms like YouTube and Instagram have given beauty influencers and skincare experts a stage to impact consumer behavior profoundly. These influencers frequently share product reviews, personal anecdotes, and tailored skincare routines, which sway the buying choices of particularly younger demographics. As they endorse specific facial serums, it creates a ripple effect that heightens the product's appeal and desirability. Consequently, this leads to a substantial increase in demand for facial serums, further fueling the overall growth of the market.

Restraints in the Global Facial Serum Market

The global facial serum market faces significant restraints primarily due to high production costs associated with potent active ingredients like hyaluronic acid, peptides, retinoids, and botanical extracts. These specialized formulations are marketed as premium products, leading to elevated prices that exceed those of standard skincare items such as cleansers and moisturizers. For instance, serums from renowned brands like SK-II or Estee Lauder can retail for nearly USD 100 per bottle, rendering them unaffordable for a substantial portion of consumers. This pricing barrier is particularly impactful in regions such as Africa, South Asia, and parts of Latin America, limiting market accessibility and potential growth.

Market Trends of the Global Facial Serum Market

The Global Facial Serum market is witnessing a significant upward trend, driven by brands like Maelove that emphasize scientifically-formulated products featuring transparent ingredient lists and affordable pricing strategies. This consumer shift towards efficacy and transparency aligns with an increasing awareness of skincare ingredients, propelling demand for serums that combine luxury and accessibility. As consumers seek personalized skincare solutions, the market is also seeing a rise in innovative formulations and sustainable practices. Additionally, the influence of social media and beauty influencers is catalyzing growth, creating a landscape where consumers prioritize both quality and ethical considerations in their purchasing decisions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Case Study Analysis

Global Facial Serum Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Anti-Aging Serums
• Hydrating Serums
• Acne-Fighting Serums
• Skin Brightening Serums
• Vitamin C Serums
• Others

Global Facial Serum Market Size by Form & CAGR (2025-2032)

• Market Overview
• Water-Based
• Oil-Based
• Gel-Based

Global Facial Serum Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Low Range
• Mid Range
• High Range

Global Facial Serum Market Size by End User & CAGR (2025-2032)

• Market Overview
• Female
• Male

Global Facial Serum Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Ages 18-25 (Gen Z)
• Ages 26-35 (Millennials)
• Ages 36-50
• Ages 51 and Above

Global Facial Serum Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Facial Serum Market Size & CAGR (2025-2032)

• North America (By Product Type, By Form, By Price Range, By End User, By Age Group, By Distribution Channel)
  • US
  • Canada
• Europe (By Product Type, By Form, By Price Range, By End User, By Age Group, By Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (By Product Type, By Form, By Price Range, By End User, By Age Group, By Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (By Product Type, By Form, By Price Range, By End User, By Age Group, By Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (By Product Type, By Form, By Price Range, By End User, By Age Group, By Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Loreal Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Galderma S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Group Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KOSE Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarins Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philosophy, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ELEMIS Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shani Darden Skin Care, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kate Somerville Skincare, LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orveda
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Drunk Elephant, LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Caudalie S.A.S.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trinny London
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Byoma
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations