コーヒーの代替品市場：性状、パッケージ、流通チャネル別-2025-2030年の世界予測

コーヒーの代替品市場の2023年の市場規模は148億4,000万米ドルで、2024年には157億6,000万米ドルに達すると予測され、CAGR 6.59％で成長し、2030年には232億米ドルに達すると予測されています。

コーヒーの代替品市場は、従来のコーヒーの代替品として機能する製品によって定義され、食生活の嗜好や健康への配慮からカフェインの摂取量を減らしたい、あるいはコーヒーを完全に避けたいという消費者にアピールします。こうした代替品の必要性は、カフェインに関連する健康問題に対する意識の高まりや、ウェルネス重視のライフスタイルへの嗜好の高まりから生じています。これらの製品は、日常的な飲料消費や、健康やウェルネスを重視した食生活に応用され、健康志向の個人、アスリート、食事制限のある人などのエンドユーザーに役立っています。主な成長要因には、健康志向の高まり、ビーガンおよびオーガニック製品の需要拡大、革新的な風味の提供などがあります。さらに、栄養や食生活の個別化動向の高まりは、潜在的な成長機会を生み出しています。市場開拓企業は、風味の強化や機能的な健康効果などの革新的な製品開発に注力し、健康志向の消費者層を抱える新興国市場でのプレゼンスを拡大することで、こうした機会を活用することができます。しかし、特定の地域における消費者の認知度の低さ、従来のコーヒーや他の代替飲料との激しい競合、原材料価格の変動といった課題もあります。さらに、味や感覚的な体験がコーヒーのそれを完全に再現できない可能性もあり、特定の消費者層には受け入れのハードルとなっています。イノベーションと研究の機会は、新規原料の探求、持続可能な調達方法の開発、プロバイオティクスやアダプトゲンなどの健康効果を付加した製品の開発にあります。企業は、製品の信頼性と消費者の信用を高めるために、医療専門家や栄養士との協力を模索すべきです。市場は、消費者の動向とライフスタイルの嗜好の進化に大きく左右され、ダイナミックで適度な競争が展開されています。デジタル・マーケティング戦略や消費者からの直接のフィードバックを活用することで、嗜好の変化に関する洞察を得ることができ、企業がこの進化する市場空間で優位に立つのに役立ちます。

市場力学：急速に進化するコーヒーの代替品市場の主要市場インサイトを公開

コーヒーの代替品市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • オーガニック製品に対する人々の健康意識の高まり
  • 代替品の容易な入手と低コスト化
  • コーヒー製品が健康に与える潜在的影響
• 市場抑制要因
  • 原材料コストの変動
• 市場機会
  • 製品のパッケージングと加工の先進性
  • 緑茶製品の採用拡大
• 市場の課題
  • 新興経済諸国における認知度の低さ

ポーターの5つの力：コーヒーの代替品市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：コーヒーの代替品市場における外部からの影響の把握

外部マクロ環境要因は、コーヒーの代替品市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析コーヒーの代替品市場における競合情勢の把握

コーヒーの代替品市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的な意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスコーヒーの代替品市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、コーヒーの代替品市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨コーヒーの代替品市場における成功への道筋を描く

コーヒーの代替品市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報に基づいた意思決定を行う上で役立つ重要な質問にも回答しています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • オーガニック製品に対する国民の健康意識の高まり
    • 代替品の入手が容易でコストが低い
    • コーヒー製品の潜在的な健康への影響
  • 抑制要因
    • 原材料費の変動
  • 機会
    • 製品の包装と加工の進歩
    • 緑茶製品の採用増加
  • 課題
    • 新興経済諸国における意識の低さ
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 コーヒーの代替品市場自然別

• 従来型
• オーガニック

第7章 コーヒーの代替品市場：パッケージング別

• アセプティックカートン
• 缶
• ポーチ

第8章 コーヒーの代替品市場：流通チャネル別

• オフライン
• オンライン

第9章 南北アメリカのコーヒーの代替品市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のコーヒーの代替品市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのコーヒーの代替品市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• drink NUJO
• Mondelez Global LLC
• Remedy Organics
• Rishi Tea and Botanicals
• Slate Craft Goods LLC
• So Good Brand Inc.
• Tattva's Herbs LLC
• Teeccino Caffe Inc.
• The Hain Celestial Group Inc.
• World Finer Foods, LLC
• World Matcha Inc.

LIST OF FIGURES

• FIGURE 1. COFFEE SUBSTITUTE MARKET RESEARCH PROCESS
• FIGURE 2. COFFEE SUBSTITUTE MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL COFFEE SUBSTITUTE MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL COFFEE SUBSTITUTE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL COFFEE SUBSTITUTE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS COFFEE SUBSTITUTE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS COFFEE SUBSTITUTE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES COFFEE SUBSTITUTE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES COFFEE SUBSTITUTE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC COFFEE SUBSTITUTE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC COFFEE SUBSTITUTE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA COFFEE SUBSTITUTE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA COFFEE SUBSTITUTE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. COFFEE SUBSTITUTE MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. COFFEE SUBSTITUTE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. COFFEE SUBSTITUTE MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL COFFEE SUBSTITUTE MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL COFFEE SUBSTITUTE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL COFFEE SUBSTITUTE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. COFFEE SUBSTITUTE MARKET DYNAMICS
• TABLE 7. GLOBAL COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL COFFEE SUBSTITUTE MARKET SIZE, BY CONVENTIONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL COFFEE SUBSTITUTE MARKET SIZE, BY ORGANIC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL COFFEE SUBSTITUTE MARKET SIZE, BY ASEPTIC CARTONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL COFFEE SUBSTITUTE MARKET SIZE, BY CANS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL COFFEE SUBSTITUTE MARKET SIZE, BY POUCHES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL COFFEE SUBSTITUTE MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL COFFEE SUBSTITUTE MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS COFFEE SUBSTITUTE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 21. ARGENTINA COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 22. ARGENTINA COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 23. ARGENTINA COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 24. BRAZIL COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 25. BRAZIL COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 26. BRAZIL COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 27. CANADA COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 28. CANADA COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 29. CANADA COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 30. MEXICO COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 31. MEXICO COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 32. MEXICO COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. UNITED STATES COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 34. UNITED STATES COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 35. UNITED STATES COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES COFFEE SUBSTITUTE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 37. ASIA-PACIFIC COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 38. ASIA-PACIFIC COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 39. ASIA-PACIFIC COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC COFFEE SUBSTITUTE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 41. AUSTRALIA COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 42. AUSTRALIA COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 43. AUSTRALIA COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 44. CHINA COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 45. CHINA COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 46. CHINA COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 47. INDIA COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 48. INDIA COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 49. INDIA COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. INDONESIA COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 51. INDONESIA COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 52. INDONESIA COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 53. JAPAN COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 54. JAPAN COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 55. JAPAN COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 56. MALAYSIA COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 57. MALAYSIA COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 58. MALAYSIA COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. PHILIPPINES COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 60. PHILIPPINES COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 61. PHILIPPINES COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 62. SINGAPORE COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 63. SINGAPORE COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 64. SINGAPORE COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 65. SOUTH KOREA COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 66. SOUTH KOREA COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 67. SOUTH KOREA COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. TAIWAN COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 69. TAIWAN COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 70. TAIWAN COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 71. THAILAND COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 72. THAILAND COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 73. THAILAND COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. VIETNAM COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 75. VIETNAM COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 76. VIETNAM COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 77. EUROPE, MIDDLE EAST & AFRICA COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 78. EUROPE, MIDDLE EAST & AFRICA COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 79. EUROPE, MIDDLE EAST & AFRICA COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA COFFEE SUBSTITUTE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 81. DENMARK COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 82. DENMARK COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 83. DENMARK COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 84. EGYPT COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 85. EGYPT COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 86. EGYPT COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 87. FINLAND COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 88. FINLAND COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 89. FINLAND COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. FRANCE COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 91. FRANCE COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 92. FRANCE COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 93. GERMANY COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 94. GERMANY COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 95. GERMANY COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. ISRAEL COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 97. ISRAEL COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 98. ISRAEL COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 99. ITALY COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 100. ITALY COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 101. ITALY COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 102. NETHERLANDS COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 103. NETHERLANDS COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 104. NETHERLANDS COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 105. NIGERIA COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 106. NIGERIA COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 107. NIGERIA COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 108. NORWAY COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 109. NORWAY COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 110. NORWAY COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 111. POLAND COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 112. POLAND COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 113. POLAND COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 114. QATAR COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 115. QATAR COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 116. QATAR COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 117. RUSSIA COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 118. RUSSIA COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 119. RUSSIA COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 120. SAUDI ARABIA COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 121. SAUDI ARABIA COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 122. SAUDI ARABIA COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 123. SOUTH AFRICA COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 124. SOUTH AFRICA COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 125. SOUTH AFRICA COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 126. SPAIN COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 127. SPAIN COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 128. SPAIN COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 129. SWEDEN COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 130. SWEDEN COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 131. SWEDEN COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 132. SWITZERLAND COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 133. SWITZERLAND COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 134. SWITZERLAND COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 135. TURKEY COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 136. TURKEY COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 137. TURKEY COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 138. UNITED ARAB EMIRATES COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 139. UNITED ARAB EMIRATES COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 140. UNITED ARAB EMIRATES COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 141. UNITED KINGDOM COFFEE SUBSTITUTE MARKET SIZE, BY NATURE, 2018-2030 (USD MILLION)
• TABLE 142. UNITED KINGDOM COFFEE SUBSTITUTE MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 143. UNITED KINGDOM COFFEE SUBSTITUTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 144. COFFEE SUBSTITUTE MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 145. COFFEE SUBSTITUTE MARKET, FPNV POSITIONING MATRIX, 2023

The Coffee Substitute Market was valued at USD 14.84 billion in 2023, expected to reach USD 15.76 billion in 2024, and is projected to grow at a CAGR of 6.59%, to USD 23.20 billion by 2030.

The coffee substitute market is defined by products that serve as alternatives to traditional coffee, appealing to consumers seeking to reduce caffeine intake or avoid coffee altogether due to dietary preferences or health considerations. The necessity for these substitutes stems from growing awareness about caffeine-related health issues and an increasing preference for wellness-focused lifestyles. These products find application in daily beverage consumption and in health and wellness-focused diets, serving end-users like health-conscious individuals, athletes, and those with dietary restrictions. Key growth factors include rising health consciousness, expanding vegan and organic product demand, and innovative flavor offerings. Additionally, the increasing trend of personalized nutrition and dietary habits creates potential opportunities for growth. Market players can capitalize on these opportunities by focusing on innovative product developments, such as flavor enhancements and functional health benefits, and by expanding their presence in emerging markets with health-conscious consumer bases. However, the market is challenged by factors such as limited consumer awareness in certain regions, intense competition from traditional coffee and other beverage alternatives, and fluctuating raw material prices. Additionally, taste and sensory experience might not fully replicate that of coffee, posing acceptance hurdles for certain consumer segments. Innovation and research opportunities lie in exploring novel ingredients, developing sustainable sourcing practices, and creating products with added health benefits such as probiotics or adaptogens. Companies should explore collaborations with health professionals and dieticians to bolster product credibility and consumer trust. The market is predominantly driven by consumer trends and evolving lifestyle preferences, indicative of a dynamic and moderately competitive landscape. Engaging with digital marketing strategies and direct consumer feedback can provide insights into shifting preferences, helping businesses stay ahead in this evolving market space.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Coffee Substitute Market

The Coffee Substitute Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising health awareness among population towards organic products
  • Easy availability and low cost of alternatives
  • Potential health impacts of coffee products
• Market Restraints
  • Fluctuating costs of raw materials
• Market Opportunities
  • Advancements in packaging and processing of products
  • Growing adoption of green tea products
• Market Challenges
  • Less awareness across developing economies

Porter's Five Forces: A Strategic Tool for Navigating the Coffee Substitute Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Coffee Substitute Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Coffee Substitute Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Coffee Substitute Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Coffee Substitute Market

A detailed market share analysis in the Coffee Substitute Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Coffee Substitute Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Coffee Substitute Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Coffee Substitute Market

A strategic analysis of the Coffee Substitute Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Coffee Substitute Market, highlighting leading vendors and their innovative profiles. These include drink NUJO, Mondelez Global LLC, Remedy Organics, Rishi Tea and Botanicals, Slate Craft Goods LLC, So Good Brand Inc., Tattva's Herbs LLC, Teeccino Caffe Inc., The Hain Celestial Group Inc., World Finer Foods, LLC, and World Matcha Inc..

Market Segmentation & Coverage

This research report categorizes the Coffee Substitute Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Nature, market is studied across Conventional and Organic.
• Based on Packaging, market is studied across Aseptic Cartons, Cans, and Pouches.
• Based on Distribution Channel, market is studied across Offline and Online.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising health awareness among population towards organic products
    • 5.1.1.2. Easy availability and low cost of alternatives
    • 5.1.1.3. Potential health impacts of coffee products
  • 5.1.2. Restraints
    • 5.1.2.1. Fluctuating costs of raw materials
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in packaging and processing of products
    • 5.1.3.2. Growing adoption of green tea products
  • 5.1.4. Challenges
    • 5.1.4.1. Less awareness across developing economies
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Coffee Substitute Market, by Nature

• 6.1. Introduction
• 6.2. Conventional
• 6.3. Organic

7. Coffee Substitute Market, by Packaging

• 7.1. Introduction
• 7.2. Aseptic Cartons
• 7.3. Cans
• 7.4. Pouches

8. Coffee Substitute Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Offline
• 8.3. Online

9. Americas Coffee Substitute Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Coffee Substitute Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Coffee Substitute Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. drink NUJO
• 2. Mondelez Global LLC
• 3. Remedy Organics
• 4. Rishi Tea and Botanicals
• 5. Slate Craft Goods LLC
• 6. So Good Brand Inc.
• 7. Tattva's Herbs LLC
• 8. Teeccino Caffe Inc.
• 9. The Hain Celestial Group Inc.
• 10. World Finer Foods, LLC
• 11. World Matcha Inc.