朝食用シリアル市場：製品タイプ、原料、流通別-2025～2030年の世界予測

朝食用シリアル市場の2023年の市場規模は432億4,000万米ドルで、2024年には455億1,000万米ドルに達すると予測され、CAGR 5.74％で成長し、2030年には639億2,000万米ドルに達すると予測されています。

朝食用シリアル市場は、オーツ麦、小麦、トウモロコシ、米などの穀物を主原料とする即席シリアルやホットシリアルなど、幅広い製品を包含しています。同市場は、その利便性、栄養価、多様な食事ニーズや嗜好への適応性により脚光を浴びています。朝食用シリアルの必要性は、低糖質、高繊維質、グルテンフリーといった健康動向にも合致しながら、ますます時間に制約のある消費者に素早く栄養価の高い食事ソリューションを提供できる点にあります。その用途は、家庭での個人消費から、学校やホテルといった施設での大規模な提供まで幅広いです。最終用途の範囲は、個別化された栄養や植物由来の製剤といったイノベーションによって拡大し、子供、アスリート、健康志向の大人といった多様な消費者層に対応しています。

主な成長要因は、健康意識の高まり、可処分所得の増加、都市化、食生活動向へのソーシャルメディアの影響などです。中産階級の人口が増加している新興国市場や、オーガニックや非遺伝子組み換えといった製品の差別化を通じた成熟市場にも、チャンスは豊富にあります。こうした機会を生かすため、企業は革新的な製品開拓、健康上のメリットを強調した効果的なマーケティング戦略、小売・オンライン双方の流通網の拡大に注力すべきです。しかし、商品価格の変動、食品安全に関する規制基準の厳格化、競争の激化といった課題によって、成長が阻まれる可能性もあります。糖分、人工添加物、アレルゲンに対する消費者の懐疑心は、利害関係者が対処しなければならないさらなる制約をもたらします。

技術革新の機会としては、天然成分の統合における画期的な進歩、持続可能なパッケージング・ソリューション、個別化栄養サービス提供におけるAIの利用などがあります。プロバイオティクス、プレバイオティクス、機能性成分の調査は、混雑した市場で製品の差別化をさらに進めることができます。市場情勢はダイナミックであり、消費者動向、規制状況、業務効率化をうまく乗り切ることが成長の鍵を握っています。持続的な成長を目指す企業は、包括的な市場調査、トレンド分析、技術進歩に投資し、競争力を維持しながら消費者の需要に応えていく必要があります。

市場力学：急速に進化する朝食用シリアル市場の主要市場インサイトを公開

朝食用シリアル市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 西洋文化が食習慣に及ぼす影響の高まり
  • 可処分所得と相まって、外出先での朝食需要の増加
  • 世界の健康志向の高まり
• 市場抑制要因
  • 原材料コストの変動
• 市場機会
  • オーガニック穀物への需要の高まり
  • 小売食品インフラの継続的な進歩、全粒粉や高繊維質の朝食の消費に対する意識の高まり
• 市場の課題
  • 卵、冷凍ワッフル、ソーセージ、プリンなどの代替朝食の入手可能性

ポーターの5つの力：朝食用シリアル市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：朝食用シリアル市場における外部からの影響の把握

外部マクロ環境要因は、朝食用シリアル市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析朝食用シリアル市場における競合情勢の把握

朝食用シリアル市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス朝食用シリアル市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、朝食用シリアル市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨朝食用シリアル市場における成功への道筋を描く

朝食用シリアル市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品上市、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 食習慣に対する西洋文化の影響の高まり
    • 可処分所得の増加と相まって、外出先での朝食の需要が増加
    • 世界中で健康志向の消費者が増加
  • 抑制要因
    • 原材料費の変動
  • 機会
    • オーガニックシリアルの需要増加
    • 小売食品インフラの継続的な進歩と全粒穀物と高繊維の朝食の消費に対する意識の高まり
  • 課題
    • 卵、冷凍ワッフル、ソーセージ、プリンなどの代替朝食の提供
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 朝食用シリアル市場：製品タイプ別

• ホットシリアル
• すぐに食べられるシリアル

第7章 朝食用シリアル市場成分別

• 大麦
• トウモロコシ
• 米
• 小麦

第8章 朝食用シリアル市場配布元

• コンビニエンスストア
• eコマース
• ハイパーマーケットとスーパーマーケット
• 独立小売業者
• 専門小売業者

第9章 南北アメリカの朝食用シリアル市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域の朝食用シリアル市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカの朝食用シリアル市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Abbott Laboratories
• Alara Wholefoods Ltd.
• Attune Foods, LLC
• Bagrrys India Limited
• Bob's Red Mill Natural Foods, Inc
• Carman's Fine Foods Pty Ltd.
• GB FOODS, S.A.
• General Mills, Inc.
• Kellogg Company
• Marico Limited
• Merchant Gourmet
• MTR Foods Pvt Ltd.
• Nestle S.A.
• Pablo's Quinoa Revolucion
• Pepsico, Inc.
• POST CONSUMER BRANDS, LLC.
• Quinola
• Weetabix Limited

LIST OF FIGURES

• FIGURE 1. BREAKFAST CEREALS MARKET RESEARCH PROCESS
• FIGURE 2. BREAKFAST CEREALS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL BREAKFAST CEREALS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL BREAKFAST CEREALS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL BREAKFAST CEREALS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS BREAKFAST CEREALS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS BREAKFAST CEREALS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES BREAKFAST CEREALS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES BREAKFAST CEREALS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC BREAKFAST CEREALS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC BREAKFAST CEREALS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA BREAKFAST CEREALS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA BREAKFAST CEREALS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. BREAKFAST CEREALS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. BREAKFAST CEREALS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. BREAKFAST CEREALS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL BREAKFAST CEREALS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL BREAKFAST CEREALS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL BREAKFAST CEREALS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. BREAKFAST CEREALS MARKET DYNAMICS
• TABLE 7. GLOBAL BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL BREAKFAST CEREALS MARKET SIZE, BY HOT CEREALS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL BREAKFAST CEREALS MARKET SIZE, BY READY TO EAT CEREALS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL BREAKFAST CEREALS MARKET SIZE, BY BARLEY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL BREAKFAST CEREALS MARKET SIZE, BY CORN, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL BREAKFAST CEREALS MARKET SIZE, BY RICE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL BREAKFAST CEREALS MARKET SIZE, BY WHEAT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL BREAKFAST CEREALS MARKET SIZE, BY CONVENIENCE STORE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL BREAKFAST CEREALS MARKET SIZE, BY E-COMMERCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL BREAKFAST CEREALS MARKET SIZE, BY HYPERMARKETS & SUPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL BREAKFAST CEREALS MARKET SIZE, BY INDEPENDENT RETAILERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL BREAKFAST CEREALS MARKET SIZE, BY SPECIALIST RETAILERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS BREAKFAST CEREALS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 31. CANADA BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 32. CANADA BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 33. CANADA BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 36. MEXICO BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 40. UNITED STATES BREAKFAST CEREALS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 44. ASIA-PACIFIC BREAKFAST CEREALS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 47. AUSTRALIA BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 48. CHINA BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 49. CHINA BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 50. CHINA BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 51. INDIA BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 52. INDIA BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 53. INDIA BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 56. INDONESIA BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 59. JAPAN BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 62. MALAYSIA BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 65. PHILIPPINES BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 68. SINGAPORE BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 71. SOUTH KOREA BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 74. TAIWAN BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 77. THAILAND BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 80. VIETNAM BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 84. EUROPE, MIDDLE EAST & AFRICA BREAKFAST CEREALS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 87. DENMARK BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 90. EGYPT BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 93. FINLAND BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 96. FRANCE BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 99. GERMANY BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 102. ISRAEL BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 103. ITALY BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 104. ITALY BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 105. ITALY BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 108. NETHERLANDS BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 111. NIGERIA BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 114. NORWAY BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 115. POLAND BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 116. POLAND BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 117. POLAND BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 118. QATAR BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 119. QATAR BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 120. QATAR BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 123. RUSSIA BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 126. SAUDI ARABIA BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 129. SOUTH AFRICA BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 132. SPAIN BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 135. SWEDEN BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 138. SWITZERLAND BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 141. TURKEY BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 144. UNITED ARAB EMIRATES BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM BREAKFAST CEREALS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM BREAKFAST CEREALS MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 147. UNITED KINGDOM BREAKFAST CEREALS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 148. BREAKFAST CEREALS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 149. BREAKFAST CEREALS MARKET, FPNV POSITIONING MATRIX, 2023

The Breakfast Cereals Market was valued at USD 43.24 billion in 2023, expected to reach USD 45.51 billion in 2024, and is projected to grow at a CAGR of 5.74%, to USD 63.92 billion by 2030.

The breakfast cereals market encompasses a wide array of products, including ready-to-eat cereals and hot cereals, primarily made from grains such as oats, wheat, corn, and rice. This market has gained prominence due to their convenience, nutritional value, and adaptability to varied dietary needs and preferences. The necessity of breakfast cereals lies in their ability to provide a quick, nutritious meal solution for increasingly time-constrained consumers, while also aligning with health trends such as low sugar, high fiber, and gluten-free options. Their application spans from individual consumption at home to large-scale provision in institutions like schools and hotels. End-use scope is expanding with innovations such as personalized nutrition and plant-based formulations, catering to diverse consumer segments including children, athletes, and health-oriented adults.

Key growth drivers include rising health awareness, increasing disposable incomes, urbanization, and the influence of social media on diet trends. Opportunities abound in developing markets with growing middle-class populations, as well as in mature markets via product differentiation, such as organic and non-GMO offerings. To capitalize on these opportunities, companies should focus on innovative product development, effective marketing strategies that emphasize health benefits, and expanding distribution networks both in retail and online spaces. However, growth may be challenged by factors including fluctuating commodity prices, stringent regulatory standards for food safety, and intense competition. Consumer skepticism regarding sugar content, artificial additives, and allergens pose further limitations that stakeholders must address.

Opportunities for innovation include breakthroughs in natural ingredient integration, sustainable packaging solutions, and the use of AI in personalized nutrition service offerings. Research into probiotic, prebiotic, and functional ingredients can further differentiate products in a crowded market. The breakfast cereals market is dynamic, with growth hinging on the successful navigation of consumer trends, regulatory landscapes, and operational efficiencies. Companies seeking sustained growth should invest in comprehensive market research, trend analysis, and technological advancements to stay competitive and responsive to consumer demands.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Breakfast Cereals Market

The Breakfast Cereals Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising influence of western culture on food habits
  • Increasing demand for on-the-go breakfast coupled with disposable income
  • Growing health-conscious consumers globally
• Market Restraints
  • Fluctuating cost of raw material
• Market Opportunities
  • Proliferation in demand for organic cereals
  • Ongoing advancements in retail food infrastructure and rising awareness on consumption of whole-grain and high fiber breakfast
• Market Challenges
  • Availability of alternative breakfasts such as eggs, frozen waffles, sausages, and puddings

Porter's Five Forces: A Strategic Tool for Navigating the Breakfast Cereals Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Breakfast Cereals Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Breakfast Cereals Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Breakfast Cereals Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Breakfast Cereals Market

A detailed market share analysis in the Breakfast Cereals Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Breakfast Cereals Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Breakfast Cereals Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Breakfast Cereals Market

A strategic analysis of the Breakfast Cereals Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Breakfast Cereals Market, highlighting leading vendors and their innovative profiles. These include Abbott Laboratories, Alara Wholefoods Ltd., Attune Foods, LLC, Bagrrys India Limited, Bob's Red Mill Natural Foods, Inc, Carman's Fine Foods Pty Ltd., GB FOODS, S.A., General Mills, Inc., Kellogg Company, Marico Limited, Merchant Gourmet, MTR Foods Pvt Ltd., Nestle S.A., Pablo's Quinoa Revolucion, Pepsico, Inc., POST CONSUMER BRANDS, LLC., Quinola, and Weetabix Limited.

Market Segmentation & Coverage

This research report categorizes the Breakfast Cereals Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product Type, market is studied across Hot Cereals and Ready to Eat Cereals.
• Based on Ingredient, market is studied across Barley, Corn, Rice, and Wheat.
• Based on Distribution, market is studied across Convenience Store, E-Commerce, Hypermarkets & Supermarkets, Independent Retailers, and Specialist Retailers.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising influence of western culture on food habits
    • 5.1.1.2. Increasing demand for on-the-go breakfast coupled with disposable income
    • 5.1.1.3. Growing health-conscious consumers globally
  • 5.1.2. Restraints
    • 5.1.2.1. Fluctuating cost of raw material
  • 5.1.3. Opportunities
    • 5.1.3.1. Proliferation in demand for organic cereals
    • 5.1.3.2. Ongoing advancements in retail food infrastructure and rising awareness on consumption of whole-grain and high fiber breakfast
  • 5.1.4. Challenges
    • 5.1.4.1. Availability of alternative breakfasts such as eggs, frozen waffles, sausages, and puddings
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Breakfast Cereals Market, by Product Type

• 6.1. Introduction
• 6.2. Hot Cereals
• 6.3. Ready to Eat Cereals

7. Breakfast Cereals Market, by Ingredient

• 7.1. Introduction
• 7.2. Barley
• 7.3. Corn
• 7.4. Rice
• 7.5. Wheat

8. Breakfast Cereals Market, by Distribution

• 8.1. Introduction
• 8.2. Convenience Store
• 8.3. E-Commerce
• 8.4. Hypermarkets & Supermarkets
• 8.5. Independent Retailers
• 8.6. Specialist Retailers

9. Americas Breakfast Cereals Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Breakfast Cereals Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Breakfast Cereals Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Abbott Laboratories
• 2. Alara Wholefoods Ltd.
• 3. Attune Foods, LLC
• 4. Bagrrys India Limited
• 5. Bob's Red Mill Natural Foods, Inc
• 6. Carman's Fine Foods Pty Ltd.
• 7. GB FOODS, S.A.
• 8. General Mills, Inc.
• 9. Kellogg Company
• 10. Marico Limited
• 11. Merchant Gourmet
• 12. MTR Foods Pvt Ltd.
• 13. Nestle S.A.
• 14. Pablo's Quinoa Revolucion
• 15. Pepsico, Inc.
• 16. POST CONSUMER BRANDS, LLC.
• 17. Quinola
• 18. Weetabix Limited