市場調査レポート
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カシミヤ衣料品市場:製品、供給元、グレード、流通チャネル、エンドユーザー別-2024-2030年の世界予測Cashmere Clothing Market by Product (Pants & Trousers, Sweaters & Coats, Tees & Polo), Source (Cashmere Goats, Pashmina Goats), Grades, Distribution Channel, End User - Global Forecast 2024-2030 |
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カシミヤ衣料品市場:製品、供給元、グレード、流通チャネル、エンドユーザー別-2024-2030年の世界予測 |
出版日: 2024年06月05日
発行: 360iResearch
ページ情報: 英文 182 Pages
納期: 即日から翌営業日
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カシミヤ衣料品市場規模は2023年に38億7,000万米ドルと推計され、2024年には40億4,000万米ドルに達し、CAGR 4.35%で2030年には52億2,000万米ドルに達すると予測されています。
カシミヤ衣料品市場は、カシミア山羊のフリースから作られるアパレルを網羅し、セーター、コート、アクセサリーなど、さまざまな製品で高級ファッションの愛好家に対応しています。可処分所得の増加、高級品の魅力、世界的にファッションに敏感な人口層によって需要が喚起され、この市場は専門店、百貨店、オンライン・プラットフォーム、高級ブランド・アウトレットなどのチャネルを通じて、主に個人消費者を対象としています。この市場のビジネスチャンスは、持続可能な慣行の受け入れと未開拓市場への浸透で熟しており、一方で製品のパーソナライゼーションが新たな動向として表面化しています。しかし業界は、カシミヤの供給不足、労働集約的な生産、合成繊維との競合、倫理的懸念といった課題に直面しています。革新は、持続可能で倫理的な調達、耐久性の向上、費用対効果のための繊維混合、カシミア・アクティブウェアのイントロダクション向けられており、高級衣料における責任ある、かつスタイリッシュな未来への推進を示しています。
主な市場の統計 | |
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基準年[2023] | 38億7,000万米ドル |
予測年[2024] | 40億4,000万米ドル |
予測年 [2030] | 52億2,000万米ドル |
CAGR(%) | 4.35% |
地域別インサイト
米国を筆頭とする南北アメリカでは、消費者の高級品への親しみと意識的な製造慣行によって堅調な市場が形成されており、カナダでも同様の傾向が小規模ながら反映されています。アジア太平洋地域は、主要な消費者であり供給者でもある中国が重要な役割を担っており、富裕層の増加や、より良い品質と持続可能性のための生産強化に関連した需要の急増を経験しています。一方、日本は伝統と職人技を重んじるブランドロイヤリティの高い市場であり、インドは伝統的な「パシュミナ」職人技と現代的なファッション感覚の融合で成長の可能性を示しています。多様なEMEA(欧州・中東・アフリカ)地域では、EU諸国が高品質で持続可能なカシミヤを好み、力強い市場を維持しています。アフリカは新興市場であるが、若々しくスタイルに敏感な国民性で将来性を示しています。業界全体の技術革新は、耐久性と風合いの改善に焦点を当てたカシミア加工に関する最近の特許が証明しており、投資動向は、品質を犠牲にすることなく費用対効果を追求するカシミア混紡生地へと軸足を移しています。デジタルチャネルとeコマース戦略への大きなシフトは、パンデミック後のショッピング行動の変化を反映しています。
FPNVポジショニング・マトリックス
FPNVポジショニングマトリックスは、カシミヤ衣料品市場におけるベンダーのポジショニングを評価する上で不可欠です。このマトリックスはベンダーの包括的な評価を提供し、事業戦略や製品満足度に関連する重要な指標を検証します。この詳細な評価により、ユーザーは自らの要件に沿った十分な情報に基づいた意思決定を行うことができます。評価に基づき、ベンダーは成功のレベルを表す4つの象限、すなわちForefront(F)、Pathfinder(P)、Niche(N)、Vital(V)に分類されます。
市場シェア分析
市場シェア分析は、カシミヤ衣料品市場におけるベンダーの現状について、洞察に満ちた詳細な評価を提供する包括的なツールです。ベンダーの貢献度を綿密に比較・分析することで、各ベンダーの業績や市場シェア争いの際に直面する課題について、より深い理解を得ることができます。これらの貢献には、全体的な収益、顧客ベース、その他の重要な指標が含まれます。さらに、この分析では、調査した基準年の期間に観察された蓄積、断片化の優位性、合併の特徴などの要因を含む、この分野の競合性に関する貴重な考察を提供しています。このような詳細な情報を得ることで、ベンダーは市場競争において優位に立つために、より多くの情報に基づいた意思決定を行い、効果的な戦略を考案することができます。
戦略分析と推奨
戦略分析は、世界マーケットで確固たる足場を築こうとする組織にとって不可欠です。企業は、カシミヤ衣料品市場における現在の立ち位置を徹底的に評価することで、長期的な願望に沿った情報に基づいた意思決定を行うことができます。この重要な評価には、組織のリソース、能力、全体的なパフォーマンスを徹底的に分析し、中核となる強みと改善すべき領域を特定することが含まれます。
[182 Pages Report] The Cashmere Clothing Market size was estimated at USD 3.87 billion in 2023 and expected to reach USD 4.04 billion in 2024, at a CAGR 4.35% to reach USD 5.22 billion by 2030.
The market for cashmere clothing, encompassing apparel crafted from the fleece of cashmere goats, caters to enthusiasts of luxury fashion with an array of products including sweaters, coats, and accessories. With demand fuelled by higher disposable incomes, luxury appeal, and a globally fashion-aware demographic, this market serves primarily personal wear consumers through channels like specialty stores, department stores, online platforms, and high-end brand outlets. The market's opportunities are ripe in the embrace of sustainable practices and the penetration of untapped markets, while personalization of products surfaces as a new trend. The industry, however, navigates challenges such as the scarce supply of cashmere, labor-intensive production, competition from synthetic fabrics, and ethical concerns. Innovations are directed at sustainable and ethical sourcing, improved durability, fiber blending for cost-effectiveness, and the introduction of cashmere active-wear, indicating a thrust towards a responsible yet stylish future in luxury wear.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 3.87 billion |
Estimated Year [2024] | USD 4.04 billion |
Forecast Year [2030] | USD 5.22 billion |
CAGR (%) | 4.35% |
Regional Insights
In the Americas, with the United States at the forefront, there is a robust market driven by consumers' affinity for luxury items and conscious manufacturing practices, trends similarly reflected on a smaller scale in Canada. The Asia Pacific region, led by China's key role as both a major consumer and supplier, is experiencing a surge in demand linked to increased wealth and an emphasis on production enhancements for better quality and sustainability. Meanwhile, Japan showcases a highly brand-loyal market that values heritage and craftsmanship, and India demonstrates growth potential with its fusion of traditional "Pashmina" craftsmanship and contemporary fashion sensibilities. In the diverse EMEA region, European Union countries maintain a strong market with a preference for high-quality, sustainably sourced cashmere, while the Middle East thrives on an appetite for luxury and exclusivity. Africa, although an emerging market, shows promise with its youthful and style-conscious population. Industry-wide innovation is evidenced by recent patents in cashmere processing that focus on durability and texture improvements, while investment trends pivot towards cashmere-blended fabrics for cost-effectiveness without sacrificing quality. The significant shift towards digital channels and e-commerce strategies reflects the changing landscape of shopping behaviors post the pandemic.
Market Insights
The market dynamics represent an ever-changing landscape of the Cashmere Clothing Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Cashmere Clothing Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Cashmere Clothing Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Sustainable Clothing Brands LE CASHMERE and RE; CODE Launching via Circular Library in Venice, California on Famous Abbot Kinney Blvd.
Abbot Kinney Boulevard in Venice, California, announced welcoming the distinguished Korean brand Circular Library. Dedicating itself to the local ethos of sustainable living, Circular Library aspires to merge community engagement and eco-conscious fashion. The store is expected to showcase the environmentally responsible cashmere line LE CASHMERE and the innovative upcycled brand RE; CODE and may also serve as a cultural hub by hosting art exhibits and interactive workshops centered on the concept of 'circulation.' [Published On: 2023-12-09]
United Colors of Benetton launches premium men's cashmere line in India
United Colors of Benetton enriched its luxury offerings with the launch of an exclusive Premium Cashmere Knitwear Collection for men in India. Available in select retail stores, the new line features sophisticated 100% Italian cashmere jumpers, blending unparalleled comfort with elegant style. This initiative underscores Benetton's dedication to premium quality and its intent to enhance the fashion landscape for discerning Indian consumers. The cashmere collection symbolizes the brand's devotion to excellence, presenting an ideal choice for those seeking to refine their attire or find a distinguished gift. [Published On: 2023-11-22]
Artwell uses Haelixa tech to authenticate cashmere from Inner Mongolia
Artwell reinforced its brand value by championing sustainability, efficiency, and seamless traceability in its offerings. By forming a strategic alliance with Haelixa, a vanguard in physical traceability solutions, Artwell has significantly enhanced the authenticity of its cashmere products. This partnership ensures a high degree of transparency by enabling consumers to trace the lifecycle of cashmere from its origin as fiber to the final product, therefore embodying the company's commitment to integrity and quality assurance. Recognizing that the merit of cashmere lies at its source, Artwell ardently supports ethical practices, safeguarding animal welfare and bolstering the wellbeing of farmers. [Published On: 2023-10-26]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Cashmere Clothing Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Cashmere Clothing Market, highlighting leading vendors and their innovative profiles. These include Alyki Cashmere, Aran Sweater Market, Autumn Cashmere, Inc., Brunello Cucinelli S.p.A., Burberry Limited, Citizen Cashmere Ltd., Corso Vannucci srl, Dawson Forte Cashmere., Ermenegildo Zegna N.V., GOBI Cashmere Europe GmbH, Gold Brothers, Harrods Ltd., Hermes International S.A., Huzhou Zhenbei Cashmere Products Co., Ltd., Jennie Cashmere Inc., JM Knitwear Pvt. Ltd., John Hanly and Co Ltd, Kering S.A., Kiki de Montparnasse, Loro Piana S.P.A., LVMH Moet Hennessy Louis Vuitton, Malo spa, Naked Cashmere, Om Cashmeres, Pringle of Scotland Ltd., Sofia Cashmere, TSE & Cashmere House, Inc., and White + Warren.
Market Segmentation & Coverage