市場調査レポート
商品コード
1492414
ベビー用スリープウェア市場:素材、タイプ、流通チャネル別-2024-2030年の世界予測Baby Sleepwear Market by Material (Bamboo, Cotton, Fleece), Type (Pajamas, Sleep Sacks & Gowns), Distribution Channel - Global Forecast 2024-2030 |
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ベビー用スリープウェア市場:素材、タイプ、流通チャネル別-2024-2030年の世界予測 |
出版日: 2024年06月05日
発行: 360iResearch
ページ情報: 英文 199 Pages
納期: 即日から翌営業日
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ベビー用スリープウェア市場規模は2023年に403億1,000万米ドルと推計され、2024年には425億5,000万米ドルに達し、CAGR 5.88%で2030年には601億7,000万米ドルに達すると予測されます。
ベビー用スリープウェアは、快適性、安全性、使いやすさを優先し、乳幼児が睡眠中に着用するために設計された衣服です。これらの衣料品は一般的に柔らかく通気性の良い生地で作られており、ワンピ、スリープサック、パジャマなどのアイテムが含まれます。乳幼児の安全な睡眠習慣の重要性に対する保護者の意識の高まり、乳幼児人口の増加、特殊な衣料品を購入できる可処分所得の増加により、ベビー用スリープウェアの使用は増加しています。さらに、生地技術やベビー用安全素材の革新が市場の成長をさらに刺激しています。しかし、不適切な寝間着は過熱や窒息の危険性があるため、安全基準や規制を厳格に遵守する必要があります。とはいえ、環境への影響や赤ちゃんの肌の健康に対する親の関心の高まりに後押しされ、オーガニック素材や低刺激性素材を求める傾向が強まっていることは、市場成長の好機です。バイタルサインのモニタリングシステムを内蔵したスリープウェアなど、スマートテキスタイルやウェアラブル技術の進歩も、健康志向の消費者に革新的で付加価値の高い製品を提供し、市場力学を再定義する可能性があります。さらに、出生率の高い新興市場への進出は、新たな成長路線を模索するベビー用スリープウェアブランドにとって有利な戦略となる可能性があります。
主な市場の統計 | |
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基準年[2023] | 403億1,000万米ドル |
予測年[2024] | 425億5,000万米ドル |
予測年 [2030] | 601億7,000万米ドル |
CAGR(%) | 5.88% |
地域別インサイト
米国とカナダでは、両親の健康志向の高まりと化学物質を含まない生地への嗜好により、プレミアムおよびオーガニックの需要が高いです。EMEA(欧州・中東・アフリカ)地域の欧州諸国では、ベビー服の安全性に関する規制が厳しく、メーカーが製品の品質と安全基準を優先する傾向にあります。さらに、ファッション動向も欧州市場で重要な役割を果たしています。中東・アフリカ地域は、都市化と可処分所得の増加に伴い、緩やかな成長を遂げています。一方、中国やインドに代表されるアジア太平洋地域は、出生率の急上昇と可処分所得の増加、さらに中間所得層における赤ちゃんの健康と快適さに対する意識の高まりにより、ベビー用スリープウェア市場が急成長しています。全地域において、ベビー用スリープウェアのオンライン小売は、その利便性により、様々なタイプのベビー用スリープウェア製品の消費者層を広げ、勢いを増しています。
FPNVポジショニング・マトリックス
FPNVポジショニングマトリックスは、ベビー用スリープウェア市場におけるベンダーのポジショニングを評価するために不可欠です。このマトリックスはベンダーの包括的な評価を提供し、事業戦略や製品満足度に関連する重要な指標を検証します。この詳細な評価により、ユーザーは自らの要件に沿った十分な情報に基づいた意思決定を行うことができます。評価に基づき、ベンダーは成功のレベルを表す4つの象限、すなわちForefront(F)、Pathfinder(P)、Niche(N)、Vital(V)に分類されます。
市場シェア分析
市場シェア分析は、ベビー用スリープウェア市場におけるベンダーの現状について、洞察に満ちた詳細な評価を提供する包括的なツールです。ベンダーの貢献度を綿密に比較・分析することで、各ベンダーの業績や市場シェア争いの際に直面する課題について、より深い理解を得ることができます。これらの貢献には、全体的な収益、顧客ベース、その他の重要な指標が含まれます。さらに、この分析では、調査した基準年の期間に観察された蓄積、断片化の優位性、合併の特徴などの要因を含む、この分野の競合性に関する貴重な考察を提供しています。このような詳細な情報を得ることで、ベンダーは市場競争において優位に立つために、より多くの情報に基づいた意思決定を行い、効果的な戦略を考案することができます。
戦略分析と推奨
戦略分析は、世界マーケットで確固たる足場を築こうとする組織にとって不可欠です。企業は、ベビー用スリープウェア市場における現在の地位を徹底的に評価することで、長期的な願望に沿った情報に基づいた意思決定を行うことができます。この重要な評価には、組織のリソース、能力、全体的なパフォーマンスを徹底的に分析し、中核となる強みと改善すべき領域を特定することが含まれます。
[199 Pages Report] The Baby Sleepwear Market size was estimated at USD 40.31 billion in 2023 and expected to reach USD 42.55 billion in 2024, at a CAGR 5.88% to reach USD 60.17 billion by 2030.
Baby sleepwear is garments designed for infants and toddlers to wear during sleep, prioritizing comfort, safety, and ease of use. These garments, typically made from soft, breathable fabrics, include items such as onesies, sleep sacks, and pajamas. Growing awareness among parents about the importance of safe sleeping practices for infants, the growing infant population, and rising disposable incomes allowing for the purchase of specialty apparel are increasing the use of baby sleepwear. Additionally, innovations in fabric technology and baby-safe materials further stimulate the market's growth. However, safety concerns with improper sleepwear can pose risks of overheating or suffocation, thus necessitating stringent compliance with safety standards and regulations. Nevertheless, the growing trend towards organic and hypoallergenic materials, driven by increasing parental concern over environmental impact and baby skin health, presents an opportunistic view for market growth. Advances in smart textiles and wearable technology, such as sleepwear with built-in monitoring systems for vital signs, could also redefine market dynamics, offering innovative, value-added products to health-conscious consumers. Furthermore, expanding into emerging markets where birth rates are higher could be a lucrative strategy for baby sleepwear brands seeking new growth avenues.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 40.31 billion |
Estimated Year [2024] | USD 42.55 billion |
Forecast Year [2030] | USD 60.17 billion |
CAGR (%) | 5.88% |
Regional Insights
In the Americas, United States and Canada, shows high demand for premium and organic baby sleepwear, driven by parents' increasing health awareness and preference for chemical-free fabrics. The market in European countries within the EMEA region is marked by stringent regulations regarding baby clothing safety, which influences manufacturers to prioritize product quality and safety standards. Additionally, fashion trends also play a significant role in European markets. The Middle East & Africa are experiencing gradual growth with increasing urbanization and disposable income. Meanwhile, the Asia Pacific region, led by countries such as China and India, is witnessing rapid growth in the baby sleepwear market due to a surge in birth rates and rising disposable incomes, alongside a growing awareness of baby health and comfort among the middle-class population. Across all regions, online retailing of baby sleepwear is gaining boost due to the convenience it offers, broadening the consumer base for different types of baby sleepwear products.
Market Insights
The market dynamics represent an ever-changing landscape of the Baby Sleepwear Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Baby Sleepwear Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Baby Sleepwear Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Expansion of Baby Forest: A New Hub for Eco-Friendly Baby Essentials in Bengaluru
Baby Forest opened a new store in the Mall of Asia, Bengaluru. This store, the second in its expanding portfolio, offers a wide range of baby essentials, including eco-friendly skincare, feeding accessories, and clothing that align with the highest safety and sustainability standards. Located in the vibrant Mall of Asia, the store aims to become a central destination for parents who prioritize the health and comfort of their young ones. Designed to enrich customer experience, the store features well-informed staff ready to assist shoppers, thus making every visit both informative and enjoyable. [Published On: 2024-04-01]
Innovations in Infant Wear: Shenzhen Baby Happy Industrial Co., Ltd. Spearheads Sustainable and Inclusive Fashion
Shenzhen Baby Happy Industrial Co., Ltd. launched a new collection that sets a benchmark in the industry for both style and sustainability. This collection distinguishes itself with the integration of eco-friendly materials, maintaining superior quality and safety for infants. The designs in the collection are the result of collaborations with acclaimed designers, ensuring that each garment combines contemporary fashion trends with optimal functionality. Furthermore, this line is characterized by its inclusivity, offering a diverse range of styles to accommodate different preferences and celebrate the uniqueness of each child. [Published On: 2024-02-28]
Sustainable Innovation in Infant Apparel: PatPat's Launch of the Naia Baby Collection
PatPat introduced its latest venture into sustainable clothing with the Naia Baby Collection. This new line features over 45 baby romper styles, catering to newborns and toddlers up to 18 months old, embellished with popular characters such as Tom and Jerry and Batman. Each piece in the collection is crafted from Eastman Naia fiber, a biodegradable and compostable yarn derived from sustainably managed pine and eucalyptus forests in the US. This fiber is distinguished by its softness, quick-drying properties, and gentle impact on both skin and the environment. [Published On: 2023-02-28]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Baby Sleepwear Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Baby Sleepwear Market, highlighting leading vendors and their innovative profiles. These include Affix Apparel, Alec Group, Bomme Studio, F.Campelos LDA, F.S. Confeccoes, LDA, Flores & Allison SL, Generale Pour L'enfant, Halo Innovations, Inc., Longratex, Madcadi Inc., Mini Rodini AB, Minoti Sp. z o. o., Mothercare PLC, Ninobambino, Nissen Co., Ltd., Pineapple Clothing, SelfX Innovations Inc., Somani - Sociedade Textil, S.A., Steve Apparel, The Children's Place, Inc., and The Gap, Inc..
Market Segmentation & Coverage