ベビー用スリープウェア市場：素材、タイプ、流通チャネル別-2025-2030年の世界予測

ベビー用スリープウェア市場は、2023年に403億1,000万米ドルと評価され、2024年には425億5,000万米ドルに達すると予測され、CAGR 5.88％で成長し、2030年には601億7,000万米ドルに達すると予測されています。

ベビー用スリープウェア市場には、睡眠中の快適性、安全性、適切な温度を確保するために乳幼児専用に設計された衣料品が含まれます。この分野には、綿、竹、フリースなどの素材を使用し、柔らかさ、通気性、低刺激性を重視したパジャマ、ワンピ、スリープサック、ベビースリーパーなどの製品が含まれます。ベビー用スリープウェアの必要性は、睡眠の質を高め、温度変化を管理し、難燃性や安全な留め具などの安全機能を備えた製品を求める親の需要に起因します。用途は、文化的嗜好、季節的要件、製品の安全性を重視する規制基準などの影響を受け、日常使用にも及ぶ。最終用途の範囲には、家庭や保育所が含まれ、オンライン小売チャネルでの人気が高まっています。

新興諸国における出生率の上昇、乳幼児の安全性と快適性に関する意識の高まり、持続可能な素材やオーガニック素材を求める傾向などが主な成長要因であり、購買決定に影響を与えます。市場機会は、多様な製品やブランドへの幅広いアクセスを可能にするeコマースの普及拡大から生まれます。メーカー各社は、オンライン・マーケティング戦略を最適化し、製品の供給力を強化することで、これを活用することができます。吸湿発熱素材や温度調節素材などの革新的な生地技術は、製品の差別化につながる可能性を秘めています。しかし、市場成長の妨げとなっているのは、厳しい安全規制と、参入と利益率を制限しかねない高い競合です。

イノベーションと研究開発の機会は、環境に優しい生産プロセスの開発、乳幼児の睡眠行動に関するデータ主導の洞察を利用したパーソナライズド・スリープウェア・ソリューション、赤ちゃんの快適さをモニターする機能を備えたスマート・テキスタイルにあります。こうしたイノベーションは、ブランドの差別化と消費者のロイヤリティを促進することができます。市場の性質はダイナミックで競争が激しく、進化し続ける親の期待やデジタルの進歩に後押しされ、絶え間ない製品イノベーションに対する需要が高いです。成長を目指す企業は、スマート・ソリューションを統合するためのハイテク企業との提携や、環境に優しい製品に対する需要の高まりに対応するための持続可能な素材サプライヤーとの提携を検討すべきです。

市場力学：急速に進化するベビー用スリープウェア市場の主要市場インサイトを公開

ベビー用スリープウェア市場は、需給要因のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。こうした動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 赤ちゃんのための適切なスリープウェアの重要性に対する保護者の意識の高まり
  • オンライン小売の拡大とeコマースの成長
• 市場抑制要因
  • 原材料価格の変動
• 市場機会
  • 製品デザインと素材の革新
  • 赤ちゃんの健康パラメータをモニターするためのウェアラブル技術の導入
• 市場の課題
  • かゆみに関する問題、不適切なスリープウェアによる安全性への懸念

ポーターのファイブフォース：ベビー用スリープウェア市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することで、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ベビー用スリープウェア市場における外部からの影響の把握

外部マクロ環境要因は、ベビー用スリープウェア市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析ベビー用スリープウェア市場における競合情勢の把握

ベビー用スリープウェア市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスベビー用スリープウェア市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ベビー用スリープウェア市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨ベビー用スリープウェア市場における成功への道筋を描く

ベビー用スリープウェア市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 赤ちゃんにとって適切な寝間着の重要性について親の意識が高まる
    • オンライン小売業の拡大とEコマースの成長
  • 抑制要因
    • 原材料価格の変動
  • 機会
    • 製品デザインと素材の革新
    • ウェアラブル技術を取り入れて赤ちゃんの健康状態をモニタリング
  • 課題
    • 不適切な寝間着によるかゆみや安全性に関する問題
• 市場セグメンテーション分析
  • 素材：竹繊維は柔らかく、環境に優しいため、肌への刺激のリスクを最小限に抑えます。
  • 流通チャネル：ショッピングの利便性と競争力のある価格のメリットにより、 eコマースプラットフォームへの消費者の関心が高まっています。
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 ベビー用スリープウェア市場：素材別

• 竹
• コットン
• フリース

第7章 ベビー用スリープウェア市場：タイプ別

• パジャマ
• スリープサックとガウン

第8章 ベビー用スリープウェア市場：流通チャネル別

• オフラインチャンネル
• オンラインチャンネル

第9章 南北アメリカのベビー用スリープウェア市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のベビー用スリープウェア市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのベビー用スリープウェア市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • ベビーフォレストの拡大：バンガロールの環境に優しいベビー用品の新拠点
  • 乳児服のイノベーション：深セン・ベビー・ハッピー・インダストリアル株式会社が持続可能で包括的なファッションの先駆者となる
  • 幼児用アパレルにおける持続可能なイノベーション：PatPatのNaia Babyコレクションの発売
• 戦略分析と提言

企業一覧

• Affix Apparel
• Alec Group
• Bomme Studio
• F.Campelos LDA
• F.S. Confeccoes, LDA
• Flores & Allison SL
• Generale Pour L'enfant
• Halo Innovations, Inc.
• Longratex
• Madcadi Inc.
• Mini Rodini AB
• Minoti Sp. z o. o.
• Mothercare PLC
• Ninobambino
• Nissen Co., Ltd.
• Pineapple Clothing
• SelfX Innovations Inc.
• Somani-Sociedade Textil, S.A.
• Steve Apparel
• The Children's Place, Inc.
• The Gap, Inc.

LIST OF FIGURES

• FIGURE 1. BABY SLEEPWEAR MARKET RESEARCH PROCESS
• FIGURE 2. BABY SLEEPWEAR MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL BABY SLEEPWEAR MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL BABY SLEEPWEAR MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL BABY SLEEPWEAR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS BABY SLEEPWEAR MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS BABY SLEEPWEAR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES BABY SLEEPWEAR MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES BABY SLEEPWEAR MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC BABY SLEEPWEAR MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC BABY SLEEPWEAR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA BABY SLEEPWEAR MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA BABY SLEEPWEAR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. BABY SLEEPWEAR MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. BABY SLEEPWEAR MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. BABY SLEEPWEAR MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL BABY SLEEPWEAR MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL BABY SLEEPWEAR MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL BABY SLEEPWEAR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. BABY SLEEPWEAR MARKET DYNAMICS
• TABLE 7. GLOBAL BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL BABY SLEEPWEAR MARKET SIZE, BY BAMBOO, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL BABY SLEEPWEAR MARKET SIZE, BY COTTON, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL BABY SLEEPWEAR MARKET SIZE, BY FLEECE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL BABY SLEEPWEAR MARKET SIZE, BY PAJAMAS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL BABY SLEEPWEAR MARKET SIZE, BY SLEEP SACKS & GOWNS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL BABY SLEEPWEAR MARKET SIZE, BY OFFLINE CHANNELS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL BABY SLEEPWEAR MARKET SIZE, BY ONLINE CHANNELS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS BABY SLEEPWEAR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 21. ARGENTINA BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 22. ARGENTINA BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 23. ARGENTINA BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 24. BRAZIL BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 25. BRAZIL BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 26. BRAZIL BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 27. CANADA BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 28. CANADA BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 29. CANADA BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 30. MEXICO BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 31. MEXICO BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 32. MEXICO BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. UNITED STATES BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 34. UNITED STATES BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 35. UNITED STATES BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES BABY SLEEPWEAR MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 37. ASIA-PACIFIC BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 38. ASIA-PACIFIC BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 39. ASIA-PACIFIC BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC BABY SLEEPWEAR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 41. AUSTRALIA BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 42. AUSTRALIA BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 43. AUSTRALIA BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 44. CHINA BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 45. CHINA BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 46. CHINA BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 47. INDIA BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 48. INDIA BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 49. INDIA BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. INDONESIA BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 51. INDONESIA BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 52. INDONESIA BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 53. JAPAN BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 54. JAPAN BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 55. JAPAN BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 56. MALAYSIA BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 57. MALAYSIA BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 58. MALAYSIA BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. PHILIPPINES BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 60. PHILIPPINES BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 61. PHILIPPINES BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 62. SINGAPORE BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 63. SINGAPORE BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 64. SINGAPORE BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 65. SOUTH KOREA BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 66. SOUTH KOREA BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 67. SOUTH KOREA BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. TAIWAN BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 69. TAIWAN BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 70. TAIWAN BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 71. THAILAND BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 72. THAILAND BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 73. THAILAND BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. VIETNAM BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 75. VIETNAM BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 76. VIETNAM BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 77. EUROPE, MIDDLE EAST & AFRICA BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 78. EUROPE, MIDDLE EAST & AFRICA BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 79. EUROPE, MIDDLE EAST & AFRICA BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA BABY SLEEPWEAR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 81. DENMARK BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 82. DENMARK BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 83. DENMARK BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 84. EGYPT BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 85. EGYPT BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 86. EGYPT BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 87. FINLAND BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 88. FINLAND BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 89. FINLAND BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. FRANCE BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 91. FRANCE BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 92. FRANCE BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 93. GERMANY BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 94. GERMANY BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 95. GERMANY BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. ISRAEL BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 97. ISRAEL BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 98. ISRAEL BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 99. ITALY BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 100. ITALY BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 101. ITALY BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 102. NETHERLANDS BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 103. NETHERLANDS BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 104. NETHERLANDS BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 105. NIGERIA BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 106. NIGERIA BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 107. NIGERIA BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 108. NORWAY BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 109. NORWAY BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 110. NORWAY BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 111. POLAND BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 112. POLAND BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 113. POLAND BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 114. QATAR BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 115. QATAR BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 116. QATAR BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 117. RUSSIA BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 118. RUSSIA BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 119. RUSSIA BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 120. SAUDI ARABIA BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 121. SAUDI ARABIA BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 122. SAUDI ARABIA BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 123. SOUTH AFRICA BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 124. SOUTH AFRICA BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 125. SOUTH AFRICA BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 126. SPAIN BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 127. SPAIN BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 128. SPAIN BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 129. SWEDEN BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 130. SWEDEN BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 131. SWEDEN BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 132. SWITZERLAND BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 133. SWITZERLAND BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 134. SWITZERLAND BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 135. TURKEY BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 136. TURKEY BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 137. TURKEY BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 138. UNITED ARAB EMIRATES BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 139. UNITED ARAB EMIRATES BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 140. UNITED ARAB EMIRATES BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 141. UNITED KINGDOM BABY SLEEPWEAR MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
• TABLE 142. UNITED KINGDOM BABY SLEEPWEAR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 143. UNITED KINGDOM BABY SLEEPWEAR MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 144. BABY SLEEPWEAR MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 145. BABY SLEEPWEAR MARKET, FPNV POSITIONING MATRIX, 2023

The Baby Sleepwear Market was valued at USD 40.31 billion in 2023, expected to reach USD 42.55 billion in 2024, and is projected to grow at a CAGR of 5.88%, to USD 60.17 billion by 2030.

The market for baby sleepwear encompasses garments designed specifically for infants and toddlers to ensure comfort, safety, and appropriate temperature during sleep. This sector involves a range of products such as pajamas, onesies, sleep sacks, and baby sleepers made from materials like cotton, bamboo, and fleece, emphasizing softness, breathability, and hypoallergenic properties. The necessity of baby sleepwear stems from parental demand for products that enhance sleep quality, manage temperature fluctuations, and provide safety features such as fire retardancy and secure fastenings. Application extends to daily use, influenced by cultural preferences, seasonal requirements, and regulatory standards emphasizing product safety. The end-use scope includes households and childcare centers, with increasing popularity in online retail channels.

Key influencing growth factors include rising birth rates in developing countries, heightened awareness around infant safety and comfort, and a trend towards sustainable and organic materials, influencing buying decisions. Market opportunities emerge from the growing e-commerce penetration, which enables broader access to diverse products and brands. Manufacturers can capitalize on this by optimizing online marketing strategies and enhancing product availability. Innovative fabric technologies, such as moisture-wicking and temperature-regulating materials, present potential for product differentiation. However, market growth is hindered by stringent safety regulations and high competition, which can limit entry and profit margins.

Innovation and research opportunities lie in developing environmentally friendly production processes, personalized sleepwear solutions using data-driven insights on infant sleep behavior, and smart textiles equipped with features to monitor baby's comfort. These innovations can foster brand differentiation and consumer loyalty. The nature of the market is dynamic and competitive, with high demand for constant product innovation driven by ever-evolving parental expectations and digital advancements. Companies aiming for growth should consider collaborations with tech firms to integrate smart solutions or partnerships with sustainable material suppliers to meet the increasing demand for eco-friendly products.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Baby Sleepwear Market

The Baby Sleepwear Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing awareness among parents about the importance of proper sleepwear for babies
  • Expansion of online retailing and E-commerce growth
• Market Restraints
  • Volatility in raw material prices
• Market Opportunities
  • Innovation in product design and materials
  • Incorporating wearable technologies to monitor baby health parameters
• Market Challenges
  • Issues associated with itching and safety concerns with improper sleepwear

Porter's Five Forces: A Strategic Tool for Navigating the Baby Sleepwear Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Baby Sleepwear Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Baby Sleepwear Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Baby Sleepwear Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Baby Sleepwear Market

A detailed market share analysis in the Baby Sleepwear Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Baby Sleepwear Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Baby Sleepwear Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Baby Sleepwear Market

A strategic analysis of the Baby Sleepwear Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Baby Sleepwear Market, highlighting leading vendors and their innovative profiles. These include Affix Apparel, Alec Group, Bomme Studio, F.Campelos LDA, F.S. Confeccoes, LDA, Flores & Allison SL, Generale Pour L'enfant, Halo Innovations, Inc., Longratex, Madcadi Inc., Mini Rodini AB, Minoti Sp. z o. o., Mothercare PLC, Ninobambino, Nissen Co., Ltd., Pineapple Clothing, SelfX Innovations Inc., Somani - Sociedade Textil, S.A., Steve Apparel, The Children's Place, Inc., and The Gap, Inc..

Market Segmentation & Coverage

This research report categorizes the Baby Sleepwear Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Material, market is studied across Bamboo, Cotton, and Fleece.
• Based on Type, market is studied across Pajamas and Sleep Sacks & Gowns.
• Based on Distribution Channel, market is studied across Offline Channels and Online Channels.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing awareness among parents about the importance of proper sleepwear for babies
    • 5.1.1.2. Expansion of online retailing and E-commerce growth
  • 5.1.2. Restraints
    • 5.1.2.1. Volatility in raw material prices
  • 5.1.3. Opportunities
    • 5.1.3.1. Innovation in product design and materials
    • 5.1.3.2. Incorporating wearable technologies to monitor baby health parameters
  • 5.1.4. Challenges
    • 5.1.4.1. Issues associated with itching and safety concerns with improper sleepwear
• 5.2. Market Segmentation Analysis
  • 5.2.1. Material: Preferences for bamboo fabric owing to its softness and eco-friendly properties minimizes the risk of skin irritations
  • 5.2.2. Distribution Channel: Rising consumer inclination towards e-commerce platforms owing to shopping convenience and competitive pricing benefits
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Baby Sleepwear Market, by Material

• 6.1. Introduction
• 6.2. Bamboo
• 6.3. Cotton
• 6.4. Fleece

7. Baby Sleepwear Market, by Type

• 7.1. Introduction
• 7.2. Pajamas
• 7.3. Sleep Sacks & Gowns

8. Baby Sleepwear Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Offline Channels
• 8.3. Online Channels

9. Americas Baby Sleepwear Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Baby Sleepwear Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Baby Sleepwear Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Expansion of Baby Forest: A New Hub for Eco-Friendly Baby Essentials in Bengaluru
  • 12.3.2. Innovations in Infant Wear: Shenzhen Baby Happy Industrial Co., Ltd. Spearheads Sustainable and Inclusive Fashion
  • 12.3.3. Sustainable Innovation in Infant Apparel: PatPat's Launch of the Naia Baby Collection
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Affix Apparel
• 2. Alec Group
• 3. Bomme Studio
• 4. F.Campelos LDA
• 5. F.S. Confeccoes, LDA
• 6. Flores & Allison SL
• 7. Generale Pour L'enfant
• 8. Halo Innovations, Inc.
• 9. Longratex
• 10. Madcadi Inc.
• 11. Mini Rodini AB
• 12. Minoti Sp. z o. o.
• 13. Mothercare PLC
• 14. Ninobambino
• 15. Nissen Co., Ltd.
• 16. Pineapple Clothing
• 17. SelfX Innovations Inc.
• 18. Somani - Sociedade Textil, S.A.
• 19. Steve Apparel
• 20. The Children's Place, Inc.
• 21. The Gap, Inc.