アドベンチャーツーリズム市場：タイプ別、アクティビティ別、流通チャネル別-2023-2030年世界予測

アドベンチャーツーリズム市場規模は2022年に5,612億1,000万米ドルと推定され、2023年には6,098億9,000万米ドルに達し、CAGR 12.05%で2030年には1兆3,945億2,000万米ドルに達すると予測されます。

アドベンチャーツーリズムの世界市場

アドベンチャーツーリズムは、人里離れたエキゾチックな目的地を探検・旅行するもので、旅行者は予期せぬ事態を予期する必要があります。アドベンチャーツーリズムは、典型的なビーチ・バケーションとは異なり、一風変わった休暇を求める旅行者の人気を集めています。アドベンチャーツーリズムには、登山、トレッキング、パラグライダー、バンジージャンプ、ラフティング、ロッククライミングなど、休暇中にチャレンジングな体験をすることも含まれます。フィットネスやアウトドア活動の動向は、世界の可処分所得の増加と相まって、アドベンチャーツーリズム市場の成長を促しています。しかし、予測不可能な気象条件や冒険活動に関連する高コストは、アドベンチャーツーリズム市場の成長を大きく妨げる可能性があります。さらに、観光を促進するための政府の取り組みやソーシャルメディアの影響力の出現は、市場に成長機会を提供すると期待されています。

地域別洞察

南北アメリカでは、米国とカナダがアドベンチャーツーリズムの有力プレーヤーです。ロッキー山脈からグランドキャニオンまで、多様な景観がこれらの国を冒険を求める人々にとって魅力的な目的地にしています。消費者の動向は、持続可能で責任ある旅行体験を好み、地元の文化や環境に優しい慣習を重視しています。国立公園や保護区への投資や、地元ならではの体験の開拓が、この地域の市場成長を牽引しています。欧州、中東・アフリカの市場情勢は多様です。欧州には、スキーのスイス・アルプス、ウォータースポーツの地中海、さまざまなトレッキングルートなど、人気の高い冒険旅行先があります。アフリカでは、サファリ、登山、キリマンジャロ、砂漠探検が楽しめる。中東は砂漠サファリ、紅海でのダイビング、山岳トレッキングなどのアクティビティで冒険好きを魅了しています。この地域には、さまざまな興味や嗜好に応えるさまざまな冒険的アクティビティがあります。アジア太平洋では、中国、日本、インドなどの国々が、大規模な国内市場と海外からの観光客に対応しています。中国の急速な経済成長はアウトバウンド観光を増加させ、中国人観光客は海外での冒険体験を求めるようになった。日本は伝統文化と自然景観の融合を提供し、インドはヒマラヤの冒険と野生動物ツアーで知られています。この地域のアドベンチャーツーリズムは急成長しており、アドベンチャー・アクティビティと絡めた健康とウェルネスのためのリトリートへの欲求が高まっています。

FPNVポジショニング・マトリックス

FPNVポジショニングマトリックスはアドベンチャーツーリズム市場を評価する上で極めて重要です。事業戦略と製品満足度に関連する主要指標を調査し、ベンダーの包括的な評価を提供します。この綿密な分析により、ユーザーは各自の要件に沿った十分な情報に基づいた意思決定を行うことができます。評価に基づき、ベンダーは成功の度合いが異なる4つの象限に分類されます：フォアフロント（F）、パスファインダー（P）、ニッチ（N）、バイタル（V）です。

市場シェア分析

市場シェア分析は、アドベンチャーツーリズム市場におけるベンダーの現状について、洞察に満ちた詳細な調査を提供する包括的なツールです。全体的な収益、顧客基盤、その他の主要指標についてベンダーの貢献度を綿密に比較・分析することで、企業の業績や市場シェア争いの際に直面する課題について理解を深めることができます。さらに、この分析により、調査対象基準年に観察された累積、断片化の優位性、合併の特徴などの要因を含む、この分野の競合特性に関する貴重な考察が得られます。このような詳細レベルの拡大により、ベンダーはより多くの情報に基づいた意思決定を行い、市場で競争優位に立つための効果的な戦略を考案することができます。

本レポートは、以下の側面に関する貴重な洞察を提供しています：

1-市場の浸透度：主要企業が提供する市場に関する包括的な情報を提示しています。

2-市場の開拓度：有利な新興市場を深く掘り下げ、成熟市場セグメントにおける浸透度を分析しています。

3-市場の多様化：新製品の発売、未開拓の地域、最近の開発、投資に関する詳細な情報を提供します。

4-競合の評価と情報：市場シェア、戦略、製品、認証、規制状況、特許状況、主要企業の製造能力などを網羅的に評価します。

5-製品開発およびイノベーション：将来の技術、研究開発活動、画期的な製品開発に関する知的洞察を提供します。

本レポートは、以下のような主要な質問に対応しています：

1-アドベンチャーツーリズム市場の市場規模および予測は？

2-アドベンチャーツーリズム市場の予測期間中に投資を検討すべき製品、セグメント、用途、分野は何か？

3-アドベンチャーツーリズム市場における技術動向と規制の枠組みは？

4-アドベンチャーツーリズム市場における主要ベンダーの市場シェアは？

5-アドベンチャーツーリズム市場への参入に適した形態や戦略的手段は？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 飛躍的に成長する観光産業と冒険活動
    • より良い消費者エクスペリエンスを実現するシミュレーターと仮想環境
    • 観光と安全性とセキュリティの向上を促進するための官民パートナーシップの形での政府の取り組み
  • 抑制要因
    • 予測できない気象条件や冒険旅行の制限に伴うリスク
  • 機会
    • 人工知能とソーシャルメディアプラットフォームの統合
    • 新興国における可処分所得の増加
    • マーケティング戦略と分野の専門性
  • 課題
    • 冒険活動に伴う高額な費用
• 市場セグメンテーション分析
  • タイプ：家族と充実した時間を過ごすためのソフトなアドベンチャーツーリズムを好む
  • 活動：若年層の間で空を使った活動への傾向が高まっている
  • 流通チャネル：直接予約の優先度が高く、よりカスタマイズされた費用対効果の高いエクスペリエンスが可能になります
• 市場動向分析
• COVID-19の累積的な影響
• ロシア・ウクライナ紛争の累積的影響
• 高インフレの累積的影響
• ポーターのファイブフォース分析
• バリューチェーンとクリティカルパス分析
• 規制の枠組み
• 顧客のカスタマイズ

第6章 アドベンチャーツーリズム市場：タイプ別

• 難しい
• 柔らかい

第7章 アドベンチャーツーリズム市場アクティビティ別

• 空中での活動
• 陸上でのアクティビティ
• 水ベースのアクティビティ

第8章 アドベンチャーツーリズム市場：流通チャネル別

• 直接
• 旅行代理店

第9章 南北アメリカのアドベンチャーツーリズム市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のアドベンチャーツーリズム市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのアドベンチャーツーリズム市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• FPNVポジショニングマトリクス
• 市場シェア分析：主要企業別
• 競合シナリオ主要企業別の分析
  • 契約、コラボレーション、パートナーシップ
  • 新製品発売と機能強化
  • 投資、資金調達

第13章 競争力のあるポートフォリオ

• 主要な企業プロファイル
  • Abercrombie & Kent Group of Companies S.A.
  • Austin Adventures, Inc. by Active Adventures
  • Butterfield & Robinson Inc.
  • Contiki
  • Discovery Nomad
  • Exodus Travels Limited
  • Explore Worldwide Ltd
  • G Adventures
  • HolidayPirates Limited
  • International Expeditions
  • Intrepid Group Ltd.
  • Intrepid Travel by Intrepid Group Pty Limited
  • KE Adventure Travel
  • Mountain Travel Sobek
  • National Geographic Partners, LLC
  • Natural Habitat Adventures
  • REI Adventures
  • Row Adventure
  • TourRadar GmbH
  • Travel Talk Adventures LTD.
  • TUI Group
  • Undiscovered Mountains
  • WeRoad
  • Zegrahm Expeditions
• 主要な製品ポートフォリオ

第14章 付録

• ディスカッションガイド
• ライセンスと価格について

LIST OF FIGURES

• FIGURE 1. ADVENTURE TOURISM MARKET RESEARCH PROCESS
• FIGURE 2. ADVENTURE TOURISM MARKET SIZE, 2022 VS 2030
• FIGURE 3. ADVENTURE TOURISM MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. ADVENTURE TOURISM MARKET SIZE, BY REGION, 2022 VS 2030 (%)
• FIGURE 5. ADVENTURE TOURISM MARKET SIZE, BY REGION, 2022 VS 2023 VS 2030 (USD MILLION)
• FIGURE 6. ADVENTURE TOURISM MARKET DYNAMICS
• FIGURE 7. ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2022 VS 2030 (%)
• FIGURE 8. ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2022 VS 2023 VS 2030 (USD MILLION)
• FIGURE 9. ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2022 VS 2030 (%)
• FIGURE 10. ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2022 VS 2023 VS 2030 (USD MILLION)
• FIGURE 11. ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2022 VS 2030 (%)
• FIGURE 12. ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2022 VS 2023 VS 2030 (USD MILLION)
• FIGURE 13. AMERICAS ADVENTURE TOURISM MARKET SIZE, BY COUNTRY, 2022 VS 2030 (%)
• FIGURE 14. AMERICAS ADVENTURE TOURISM MARKET SIZE, BY COUNTRY, 2022 VS 2023 VS 2030 (USD MILLION)
• FIGURE 15. UNITED STATES ADVENTURE TOURISM MARKET SIZE, BY STATE, 2022 VS 2030 (%)
• FIGURE 16. UNITED STATES ADVENTURE TOURISM MARKET SIZE, BY STATE, 2022 VS 2023 VS 2030 (USD MILLION)
• FIGURE 17. ASIA-PACIFIC ADVENTURE TOURISM MARKET SIZE, BY COUNTRY, 2022 VS 2030 (%)
• FIGURE 18. ASIA-PACIFIC ADVENTURE TOURISM MARKET SIZE, BY COUNTRY, 2022 VS 2023 VS 2030 (USD MILLION)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA ADVENTURE TOURISM MARKET SIZE, BY COUNTRY, 2022 VS 2030 (%)
• FIGURE 20. EUROPE, MIDDLE EAST & AFRICA ADVENTURE TOURISM MARKET SIZE, BY COUNTRY, 2022 VS 2023 VS 2030 (USD MILLION)
• FIGURE 21. ADVENTURE TOURISM MARKET, FPNV POSITIONING MATRIX, 2022
• FIGURE 22. ADVENTURE TOURISM MARKET SHARE, BY KEY PLAYER, 2022

LIST OF TABLES

• TABLE 1. ADVENTURE TOURISM MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2022
• TABLE 3. ADVENTURE TOURISM MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL ADVENTURE TOURISM MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 6. ADVENTURE TOURISM MARKET SIZE, BY HARD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 7. ADVENTURE TOURISM MARKET SIZE, BY SOFT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 8. ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 9. ADVENTURE TOURISM MARKET SIZE, BY AIR-BASED ACTIVITY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. ADVENTURE TOURISM MARKET SIZE, BY LAND-BASED ACTIVITY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. ADVENTURE TOURISM MARKET SIZE, BY WATER-BASED ACTIVITY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 13. ADVENTURE TOURISM MARKET SIZE, BY DIRECT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. ADVENTURE TOURISM MARKET SIZE, BY TRAVEL AGENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. AMERICAS ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 16. AMERICAS ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS ADVENTURE TOURISM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 19. ARGENTINA ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 20. ARGENTINA ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 21. ARGENTINA ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 22. BRAZIL ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 23. BRAZIL ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 24. BRAZIL ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 25. CANADA ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 26. CANADA ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 27. CANADA ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 28. MEXICO ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 29. MEXICO ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 30. MEXICO ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 31. UNITED STATES ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 32. UNITED STATES ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 33. UNITED STATES ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 34. UNITED STATES ADVENTURE TOURISM MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 35. ASIA-PACIFIC ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 36. ASIA-PACIFIC ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 37. ASIA-PACIFIC ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 38. ASIA-PACIFIC ADVENTURE TOURISM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 39. AUSTRALIA ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 40. AUSTRALIA ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 41. AUSTRALIA ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 42. CHINA ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 43. CHINA ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 44. CHINA ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 45. INDIA ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 46. INDIA ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 47. INDIA ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 48. INDONESIA ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 49. INDONESIA ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 50. INDONESIA ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 51. JAPAN ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 52. JAPAN ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 53. JAPAN ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 54. MALAYSIA ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 55. MALAYSIA ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 56. MALAYSIA ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 57. PHILIPPINES ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 58. PHILIPPINES ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 59. PHILIPPINES ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 60. SINGAPORE ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 61. SINGAPORE ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 62. SINGAPORE ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 63. SOUTH KOREA ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 64. SOUTH KOREA ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 65. SOUTH KOREA ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 66. TAIWAN ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 67. TAIWAN ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 68. TAIWAN ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 69. THAILAND ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 70. THAILAND ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 71. THAILAND ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 72. VIETNAM ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 73. VIETNAM ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 74. VIETNAM ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 75. EUROPE, MIDDLE EAST & AFRICA ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 76. EUROPE, MIDDLE EAST & AFRICA ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 77. EUROPE, MIDDLE EAST & AFRICA ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 78. EUROPE, MIDDLE EAST & AFRICA ADVENTURE TOURISM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 79. DENMARK ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 80. DENMARK ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 81. DENMARK ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 82. EGYPT ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 83. EGYPT ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 84. EGYPT ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 85. FINLAND ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 86. FINLAND ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 87. FINLAND ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 88. FRANCE ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 89. FRANCE ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 90. FRANCE ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 91. GERMANY ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 92. GERMANY ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 93. GERMANY ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 94. ISRAEL ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 95. ISRAEL ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 96. ISRAEL ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 97. ITALY ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 98. ITALY ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 99. ITALY ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 100. NETHERLANDS ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 101. NETHERLANDS ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 102. NETHERLANDS ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 103. NIGERIA ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 104. NIGERIA ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 105. NIGERIA ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 106. NORWAY ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 107. NORWAY ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 108. NORWAY ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 109. POLAND ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 110. POLAND ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 111. POLAND ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 112. QATAR ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 113. QATAR ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 114. QATAR ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 115. RUSSIA ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 116. RUSSIA ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 117. RUSSIA ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 118. SAUDI ARABIA ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 119. SAUDI ARABIA ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 120. SAUDI ARABIA ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 121. SOUTH AFRICA ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 122. SOUTH AFRICA ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 123. SOUTH AFRICA ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 124. SPAIN ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 125. SPAIN ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 126. SPAIN ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 127. SWEDEN ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 128. SWEDEN ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 129. SWEDEN ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 130. SWITZERLAND ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 131. SWITZERLAND ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 132. SWITZERLAND ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 133. TURKEY ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 134. TURKEY ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 135. TURKEY ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 136. UNITED ARAB EMIRATES ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 137. UNITED ARAB EMIRATES ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 138. UNITED ARAB EMIRATES ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 139. UNITED KINGDOM ADVENTURE TOURISM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 140. UNITED KINGDOM ADVENTURE TOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 141. UNITED KINGDOM ADVENTURE TOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 142. ADVENTURE TOURISM MARKET, FPNV POSITIONING MATRIX, 2022
• TABLE 143. ADVENTURE TOURISM MARKET SHARE, BY KEY PLAYER, 2022
• TABLE 144. ADVENTURE TOURISM MARKET LICENSE & PRICING

[199 Pages Report] The Adventure Tourism Market size was estimated at USD 561.21 billion in 2022 and expected to reach USD 609.89 billion in 2023, at a CAGR 12.05% to reach USD 1,394.52 billion by 2030.

Global Adventure Tourism Market

Adventure tourism involves exploring and traveling to remote and exotic destinations, where the traveler should expect the unexpected. Adventure tourism is gaining popularity as travelers seek unusual holidays, unlike typical beach vacations. Adventure tourism includes challenging experiences during the vacation, such as mountaineering expeditions, trekking, paragliding, bungee jumping, rafting, and rock climbing. The growing trend for fitness and outdoor activities, coupled with rising disposable incomes globally, has encouraged the growth of the adventure tourism market. However, unpredictable weather conditions and high costs associated with adventure activities can significantly hamper the growth of the adventure tourism market. Furthermore, the government initiatives to promote tourism and the emergence of social media influence are expected to offer growth opportunities for the market.

Regional Insights

In the Americas, the United States and Canada are prominent players in adventure tourism. The diverse landscapes, from the Rocky Mountains to the Grand Canyon, make these countries attractive destinations for adventure seekers. Consumer trends prefer sustainable and responsible travel experiences, emphasizing local culture and eco-friendly practices. Investment in national parks and protected areas, as well as the development of unique local experiences, are driving the market growth in the region. The adventure tourism market in Europe, the Middle East, and Africa showcases a diverse landscape. Europe boasts popular adventure destinations such as the Swiss Alps for skiing, the Mediterranean for water sports, and various trekking routes. Africa offers safaris, mountain climbing, Kilimanjaro, and desert expeditions. The Middle East attracts adventure seekers with activities such as desert safaris, diving in the Red Sea, and mountain trekking. This region presents various adventurous activities catering to different interests and preferences. In Asia Pacific, countries including China, Japan, and India cater to a large domestic market and international visitors. China's rapid economic growth has increased outbound tourism, with Chinese tourists seeking adventure experiences abroad. Japan offers a blend of traditional culture and natural landscapes, while India is known for its Himalayan adventures and wildlife tours. Adventure tourism in this region is growing rapidly, with an increasing desire for health and wellness retreats intertwined with adventure activities.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Adventure Tourism Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Adventure Tourism Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Adventure Tourism Market, highlighting leading vendors and their innovative profiles. These include Abercrombie & Kent Group of Companies S.A., Austin Adventures, Inc. by Active Adventures, Butterfield & Robinson Inc., Contiki, Discovery Nomad, Exodus Travels Limited, Explore Worldwide Ltd, G Adventures, HolidayPirates Limited, International Expeditions, Intrepid Group Ltd., Intrepid Travel by Intrepid Group Pty Limited, KE Adventure Travel, Mountain Travel Sobek, National Geographic Partners, LLC, Natural Habitat Adventures, REI Adventures, Row Adventure, TourRadar GmbH, Travel Talk Adventures LTD., TUI Group, Undiscovered Mountains, WeRoad, and Zegrahm Expeditions.

Market Segmentation & Coverage

This research report categorizes the Adventure Tourism Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Type
  • Hard
  • Soft
• Activity
  • Air-based Activity
  • Land-based Activity
  • Water-based Activity
• Distribution Channel
  • Direct
  • Travel Agent
• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam
  • Europe, Middle East & Africa
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • Israel
    • Italy
    • Netherlands
    • Nigeria
    • Norway
    • Poland
    • Qatar
    • Russia
    • Saudi Arabia
    • South Africa
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • United Arab Emirates
    • United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Adventure Tourism Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Adventure Tourism Market?

3. What are the technology trends and regulatory frameworks in the Adventure Tourism Market?

4. What is the market share of the leading vendors in the Adventure Tourism Market?

5. Which modes and strategic moves are suitable for entering the Adventure Tourism Market?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Limitations
• 1.7. Assumptions
• 1.8. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

• 4.1. Introduction
• 4.2. Adventure Tourism Market, by Region

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Exponentially growing tourism industry and adventure activities
    • 5.1.1.2. Simulators and virtual environments for better consumer experience
    • 5.1.1.3. Government initiatives in the form of private and public partnership to promote tourism and improved safety & security
  • 5.1.2. Restraints
    • 5.1.2.1. Risk involved in unpredictable weather condition and adventure travelling restrictions
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of artificial intelligence and social media platforms
    • 5.1.3.2. Rising disposable income in emerging economies
    • 5.1.3.3. Marketing strategies and sector professionalism
  • 5.1.4. Challenges
    • 5.1.4.1. High cost associated with adventure activities
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Preference towards soft adventure tourism for spending quality time with family
  • 5.2.2. Activity: Increasing inclination toward air-based activities among younger population
  • 5.2.3. Distribution Channel: Higher preferences for direct bookings, allowing a more tailored and cost-effective experience
• 5.3. Market Trend Analysis
• 5.4. Cumulative Impact of COVID-19
• 5.5. Cumulative Impact of Russia-Ukraine Conflict
• 5.6. Cumulative Impact of High Inflation
• 5.7. Porter's Five Forces Analysis
  • 5.7.1. Threat of New Entrants
  • 5.7.2. Threat of Substitutes
  • 5.7.3. Bargaining Power of Customers
  • 5.7.4. Bargaining Power of Suppliers
  • 5.7.5. Industry Rivalry
• 5.8. Value Chain & Critical Path Analysis
• 5.9. Regulatory Framework
• 5.10. Client Customization

6. Adventure Tourism Market, by Type

• 6.1. Introduction
• 6.2. Hard
• 6.3. Soft

7. Adventure Tourism Market, by Activity

• 7.1. Introduction
• 7.2. Air-based Activity
• 7.3. Land-based Activity
• 7.4. Water-based Activity

8. Adventure Tourism Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Direct
• 8.3. Travel Agent

9. Americas Adventure Tourism Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Adventure Tourism Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Adventure Tourism Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. FPNV Positioning Matrix
• 12.2. Market Share Analysis, By Key Player
• 12.3. Competitive Scenario Analysis, By Key Player
  • 12.3.1. Agreement, Collaboration, & Partnership
    • 12.3.1.1. TourRadar Adds 2 Partners for Organized Adventure Tours
  • 12.3.2. New Product Launch & Enhancement
    • 12.3.2.1. Kerala Tourism to Launch 'Helitaxi' Project to Boost Adventure Tourism
  • 12.3.3. Investment & Funding
    • 12.3.3.1. Italian startup WeRoad Raises EUR 18 Million to Scale Millennial Adventure Travel

13. Competitive Portfolio

• 13.1. Key Company Profiles
  • 13.1.1. Abercrombie & Kent Group of Companies S.A.
  • 13.1.2. Austin Adventures, Inc. by Active Adventures
  • 13.1.3. Butterfield & Robinson Inc.
  • 13.1.4. Contiki
  • 13.1.5. Discovery Nomad
  • 13.1.6. Exodus Travels Limited
  • 13.1.7. Explore Worldwide Ltd
  • 13.1.8. G Adventures
  • 13.1.9. HolidayPirates Limited
  • 13.1.10. International Expeditions
  • 13.1.11. Intrepid Group Ltd.
  • 13.1.12. Intrepid Travel by Intrepid Group Pty Limited
  • 13.1.13. KE Adventure Travel
  • 13.1.14. Mountain Travel Sobek
  • 13.1.15. National Geographic Partners, LLC
  • 13.1.16. Natural Habitat Adventures
  • 13.1.17. REI Adventures
  • 13.1.18. Row Adventure
  • 13.1.19. TourRadar GmbH
  • 13.1.20. Travel Talk Adventures LTD.
  • 13.1.21. TUI Group
  • 13.1.22. Undiscovered Mountains
  • 13.1.23. WeRoad
  • 13.1.24. Zegrahm Expeditions
• 13.2. Key Product Portfolio

14. Appendix

• 14.1. Discussion Guide
• 14.2. License & Pricing