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市場調査レポート
商品コード
1456780
プログラマティック広告費の世界市場 2024-2028Global Programmatic Advertising Spending Market 2024-2028 |
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プログラマティック広告費の世界市場 2024-2028 |
出版日: 2024年03月14日
発行: TechNavio
ページ情報: 英文 167 Pages
納期: 即納可能
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プログラマティック広告費市場は2022-2027年に4,337億米ドル、予測期間中のCAGRは32.23%で成長すると予測されています。
当レポートでは、プログラマティック広告費市場の全体的な分析、市場規模・予測、動向、成長促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。
現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場は、デジタル広告の高い普及率、南米およびアジア太平洋におけるプログラマティック広告の採用拡大、視聴者ターゲティングの改善によって牽引されています。
市場範囲 | |
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基準年 | 2024 |
終了年 | 2028 |
予測期間 | 2024-2028 |
成長モメンタム | 加速 |
前年比2024年 | 26.93% |
CAGR | 38.83% |
増分額 | 7,255億1,000万米ドル |
本調査では、今後数年間のプログラマティック広告費市場の成長を促進する主な要因の1つとして、モバイルプログラマティック広告ディスプレイの人気の高まりを挙げています。また、広告分野における拡張現実(AR)技術の高い浸透や、プログラマティック広告市場における人工知能(AI)の導入は、市場の大きな需要につながります。
Exhibits:
The programmatic advertising spending market is forecasted to grow by USD 433.7 bn during 2022-2027, accelerating at a CAGR of 32.23% during the forecast period. The report on the programmatic advertising spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by high penetration of digital advertising, growing adoption of programmatic advertising in South America and APAC, and improved targeting of audience.
Market Scope | |
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Base Year | 2024 |
End Year | 2028 |
Series Year | 2024-2028 |
Growth Momentum | Accelerate |
YOY 2024 | 26.93% |
CAGR | 38.83% |
Incremental Value | $725.51bn |
Technavio's programmatic advertising spending market is segmented as below:
By Application
By Display Type
By Geographical Landscape
This study identifies the growing popularity of mobile programmatic ad displays as one of the prime reasons driving the programmatic advertising spending market growth during the next few years. Also, the high penetration of augmented reality (AR) technology in the advertising sector and the introduction of artificial intelligence (AI) in the programmatic advertising market will lead to sizable demand in the market.
The report on the programmatic advertising spending market covers the following areas:
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading programmatic advertising spending market vendors that include Adform AS, Adobe Inc., Alphabet Inc., Amazon.com Inc., Digilant Inc., IPONWEB Ltd., Magnite Inc., Microsoft Corp., NextRoll Inc., Roku Inc., Simplifi Holdings Inc., Singapore Telecommunications Ltd., SmartyAds LLP, Sparcmedia Pty Ltd., StackAdapt Inc., The Trade Desk Inc., Verizon Communications Inc., Noboru Consultancy Services, Infectious Media Holdings Ltd., and MediaMath Inc.. Also, the programmatic advertising spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.