ゲーム内広告の世界市場 2024-2028

ゲーム内広告市場は2023-2028年に60億7,000万米ドル、予測期間中のCAGRは13.87%で成長すると予測されます。

当レポートでは、ゲーム内広告市場の全体的な分析、市場規模・予測、動向、成長促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。

現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場は、ゲーマー数の増加、広告主とゲーム会社間のパートナーシップの拡大、モバイルゲーム需要の高まり、ダイナミックなゲーム内広告の人気の高まりによって牽引されています。

本調査では、今後数年間のゲーム内広告市場の成長を促進する主な要因の1つとして、ゲーム内広告にNLP(自然言語処理)を組み込んだことを挙げています。また、プログラマティックなゲーム内広告の出現や、ネイティブ広告への注目が高まっていることも、同市場の大きな需要につながると思われます。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 市場情勢

• 市場エコシステム

第3章 市場規模の評価

• 市場の定義
• 市場セグメント分析
• 市場規模 2023
• 市場の見通し 2023-2028

第4章 市場規模実績

• ゲーム内広告の世界市場 2018-2022
• プラットフォームセグメント分析 2018-2022
• タイプセグメント分析 2018-2022
• 地域別セグメント分析 2018-2022
• 国別セグメント分析 2018-2022

第5章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第6章 市場セグメンテーション：プラットフォーム別

• 市場セグメント
• 比較：プラットフォーム別
• 携帯：市場規模と予測 2023-2028
• パソコン：市場規模と予測 2023-2028
• 床上型：市場規模と予測 2023-2028
• 市場機会：プラットフォーム別

第7章 市場セグメンテーション：タイプ別

• 市場セグメント
• 比較：タイプ別
• 静止広告：市場規模と予測 2023-2028
• ダイナミック広告：市場規模と予測 2023-2028
• ゲーム型広告：市場規模と予測 2023-2028
• 市場機会：タイプ別

第8章 顧客情勢

• 顧客情勢の概要

第9章 地域別情勢

• 地域別セグメンテーション
• 地域別比較
• 北米：市場規模と予測 2023-2028
• アジア太平洋：市場規模と予測 2023-2028
• 欧州：市場規模と予測 2023-2028
• 中東・アフリカ：市場規模と予測 2023-2028
• 南米：市場規模と予測 2023-2028
• 米国：市場規模と予測 2023-2028
• 中国：市場規模と予測 2023-2028
• 日本：市場規模と予測 2023-2028
• ドイツ：市場規模と予測 2023-2028
• 英国：市場規模と予測 2023-2028
• 市場機会：地域情勢別

第10章 促進要因、課題、および動向

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場動向

第11章 ベンダー情勢

• 概要
• ベンダー情勢
• 混乱の状況
• 業界のリスク

第12章 ベンダー分析

• 対象ベンダー
• ベンダーの市場ポジショニング
• AdInMo Ltd.
• Alphabet Inc.
• Anzu Virtual Reality Ltd.
• Bidstack Ltd.
• HotPlay
• InMobi Pte. Ltd.
• Landvault
• Liftoff Inc.
• Microsoft Corp.
• Motive Interactive Inc.
• Playwire LLC
• RapidFire Inc.
• Unity Software Inc.
• Verizon Communications Inc.
• WPP Plc

第13章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Platform
• Exhibits6: Executive Summary - Chart on Market Segmentation by Type
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global in-game advertising market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - Platform Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on Platform - Market share 2023-2028 (%)
• Exhibits31: Data Table on Platform - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by Platform
• Exhibits33: Data Table on Comparison by Platform
• Exhibits34: Chart on Mobile - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on Mobile - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on Mobile - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Mobile - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Computing - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Computing - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Computing - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Computing - Year-over-year growth 2023-2028 (%)
• Exhibits42: Chart on Console - Market size and forecast 2023-2028 ($ billion)
• Exhibits43: Data Table on Console - Market size and forecast 2023-2028 ($ billion)
• Exhibits44: Chart on Console - Year-over-year growth 2023-2028 (%)
• Exhibits45: Data Table on Console - Year-over-year growth 2023-2028 (%)
• Exhibits46: Market opportunity by Platform ($ billion)
• Exhibits47: Data Table on Market opportunity by Platform ($ billion)
• Exhibits48: Chart on Type - Market share 2023-2028 (%)
• Exhibits49: Data Table on Type - Market share 2023-2028 (%)
• Exhibits50: Chart on Comparison by Type
• Exhibits51: Data Table on Comparison by Type
• Exhibits52: Chart on Static ads - Market size and forecast 2023-2028 ($ billion)
• Exhibits53: Data Table on Static ads - Market size and forecast 2023-2028 ($ billion)
• Exhibits54: Chart on Static ads - Year-over-year growth 2023-2028 (%)
• Exhibits55: Data Table on Static ads - Year-over-year growth 2023-2028 (%)
• Exhibits56: Chart on Dynamic ads - Market size and forecast 2023-2028 ($ billion)
• Exhibits57: Data Table on Dynamic ads - Market size and forecast 2023-2028 ($ billion)
• Exhibits58: Chart on Dynamic ads - Year-over-year growth 2023-2028 (%)
• Exhibits59: Data Table on Dynamic ads - Year-over-year growth 2023-2028 (%)
• Exhibits60: Chart on Advergaming - Market size and forecast 2023-2028 ($ billion)
• Exhibits61: Data Table on Advergaming - Market size and forecast 2023-2028 ($ billion)
• Exhibits62: Chart on Advergaming - Year-over-year growth 2023-2028 (%)
• Exhibits63: Data Table on Advergaming - Year-over-year growth 2023-2028 (%)
• Exhibits64: Market opportunity by Type ($ billion)
• Exhibits65: Data Table on Market opportunity by Type ($ billion)
• Exhibits66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits67: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits68: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits69: Chart on Geographic comparison
• Exhibits70: Data Table on Geographic comparison
• Exhibits71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits73: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits74: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits77: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits80: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits88: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits92: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits96: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits103: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits104: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits105: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits106: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits107: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits108: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits109: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits110: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits111: Market opportunity By Geographical Landscape ($ billion)
• Exhibits112: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits113: Impact of drivers and challenges in 2023 and 2028
• Exhibits114: Overview on Criticality of inputs and Factors of differentiation
• Exhibits115: Overview on factors of disruption
• Exhibits116: Impact of key risks on business
• Exhibits117: Vendors covered
• Exhibits118: Matrix on vendor position and classification
• Exhibits119: AdInMo Ltd. - Overview
• Exhibits120: AdInMo Ltd. - Product / Service
• Exhibits121: AdInMo Ltd. - Key offerings
• Exhibits122: Alphabet Inc. - Overview
• Exhibits123: Alphabet Inc. - Business segments
• Exhibits124: Alphabet Inc. - Key news
• Exhibits125: Alphabet Inc. - Key offerings
• Exhibits126: Alphabet Inc. - Segment focus
• Exhibits127: Anzu Virtual Reality Ltd. - Overview
• Exhibits128: Anzu Virtual Reality Ltd. - Product / Service
• Exhibits129: Anzu Virtual Reality Ltd. - Key offerings
• Exhibits130: Bidstack Ltd. - Overview
• Exhibits131: Bidstack Ltd. - Product / Service
• Exhibits132: Bidstack Ltd. - Key offerings
• Exhibits133: HotPlay - Overview
• Exhibits134: HotPlay - Product / Service
• Exhibits135: HotPlay - Key offerings
• Exhibits136: InMobi Pte. Ltd. - Overview
• Exhibits137: InMobi Pte. Ltd. - Product / Service
• Exhibits138: InMobi Pte. Ltd. - Key offerings
• Exhibits139: Landvault - Overview
• Exhibits140: Landvault - Product / Service
• Exhibits141: Landvault - Key offerings
• Exhibits142: Liftoff Inc. - Overview
• Exhibits143: Liftoff Inc. - Product / Service
• Exhibits144: Liftoff Inc. - Key offerings
• Exhibits145: Microsoft Corp. - Overview
• Exhibits146: Microsoft Corp. - Business segments
• Exhibits147: Microsoft Corp. - Key news
• Exhibits148: Microsoft Corp. - Key offerings
• Exhibits149: Microsoft Corp. - Segment focus
• Exhibits150: Motive Interactive Inc. - Overview
• Exhibits151: Motive Interactive Inc. - Product / Service
• Exhibits152: Motive Interactive Inc. - Key offerings
• Exhibits153: Playwire LLC - Overview
• Exhibits154: Playwire LLC - Product / Service
• Exhibits155: Playwire LLC - Key offerings
• Exhibits156: RapidFire Inc. - Overview
• Exhibits157: RapidFire Inc. - Product / Service
• Exhibits158: RapidFire Inc. - Key offerings
• Exhibits159: Unity Software Inc. - Overview
• Exhibits160: Unity Software Inc. - Product / Service
• Exhibits161: Unity Software Inc. - Key offerings
• Exhibits162: Verizon Communications Inc. - Overview
• Exhibits163: Verizon Communications Inc. - Business segments
• Exhibits164: Verizon Communications Inc. - Key news
• Exhibits165: Verizon Communications Inc. - Key offerings
• Exhibits166: Verizon Communications Inc. - Segment focus
• Exhibits167: WPP Plc - Overview
• Exhibits168: WPP Plc - Business segments
• Exhibits169: WPP Plc - Key offerings
• Exhibits170: WPP Plc - Segment focus
• Exhibits171: Inclusions checklist
• Exhibits172: Exclusions checklist
• Exhibits173: Currency conversion rates for US$
• Exhibits174: Research methodology
• Exhibits175: Validation techniques employed for market sizing
• Exhibits176: Information sources
• Exhibits177: List of abbreviations

The in-game advertising market is forecasted to grow by USD 6.07 bn during 2023-2028, accelerating at a CAGR of 13.87% during the forecast period. The report on the in-game advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in number of gamers and growing partnerships between advertisers and video game companies, rising demand for mobile gaming, and growing popularity of dynamic in-game advertising.

Technavio's in-game advertising market is segmented as below:

By Platform

• Mobile
• Computing
• Console

By Type

• Static Ads
• Dynamic Ads
• Advergaming

By Geographical Landscape

• North America
• APAC
• Europe
• Middle East and Africa
• South America

This study identifies the incorporation of NLP with in-game advertising as one of the prime reasons driving the in-game advertising market growth during the next few years. Also, emergence of programmatic in-game advertisement and increasing focus on native advertising will lead to sizable demand in the market.

The report on the in-game advertising market covers the following areas:

• In-game advertising market sizing
• In-game advertising market forecast
• In-game advertising market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading in-game advertising market vendors that include AdInMo Ltd., Adverty AB, Alphabet Inc., Anzu Virtual Reality Ltd., Bidstack Ltd., Digital Turbine Inc., HotPlay, InMobi Pte. Ltd., Landvault, Liftoff Inc., Microsoft Corp., Motive Interactive Inc., Playwire LLC, RapidFire Inc., Unity Software Inc., Verizon Communications Inc., WAMGROUP Spa, and WPP Plc. Also, the in-game advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global in-game advertising market 2018 - 2022
• 4.2 Platform Segment Analysis 2018 - 2022
• 4.3 Type Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Platform

• 6.1 Market segments
• 6.2 Comparison by Platform
• 6.3 Mobile - Market size and forecast 2023-2028
• 6.4 Computing - Market size and forecast 2023-2028
• 6.5 Console - Market size and forecast 2023-2028
• 6.6 Market opportunity by Platform

7 Market Segmentation by Type

• 7.1 Market segments
• 7.2 Comparison by Type
• 7.3 Static ads - Market size and forecast 2023-2028
• 7.4 Dynamic ads - Market size and forecast 2023-2028
• 7.5 Advergaming - Market size and forecast 2023-2028
• 7.6 Market opportunity by Type

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• 9.4 APAC - Market size and forecast 2023-2028
• 9.5 Europe - Market size and forecast 2023-2028
• 9.6 Middle East and Africa - Market size and forecast 2023-2028
• 9.7 South America - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 China - Market size and forecast 2023-2028
• 9.10 Japan - Market size and forecast 2023-2028
• 9.11 Germany - Market size and forecast 2023-2028
• 9.12 UK - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 AdInMo Ltd.
• 12.4 Alphabet Inc.
• 12.5 Anzu Virtual Reality Ltd.
• 12.6 Bidstack Ltd.
• 12.7 HotPlay
• 12.8 InMobi Pte. Ltd.
• 12.9 Landvault
• 12.10 Liftoff Inc.
• 12.11 Microsoft Corp.
• 12.12 Motive Interactive Inc.
• 12.13 Playwire LLC
• 12.14 RapidFire Inc.
• 12.15 Unity Software Inc.
• 12.16 Verizon Communications Inc.
• 12.17 WPP Plc

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations