紅茶の世界市場2024-2028

紅茶市場は2023-2028年に193億4,000万米ドル、予測期間中のCAGRは5.6%で成長すると予測されます。

当レポートでは、紅茶市場の全体的な分析、市場規模・予測、動向、成長促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。

現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場は、紅茶の機能的利点による成長の増加、緑茶の消費急増、オーガニック紅茶製品への需要の高まりによって牽引されています。

本調査では、今後数年間の紅茶市場成長を牽引する主な要因の一つとして、新製品の発売を挙げています。また、むらさき色の紅茶の人気の高まりと紅茶製品のプレミアム化は、市場の大きな需要につながります。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 市場情勢

• 市場エコシステム

第3章 市場規模

• 市場の定義
• 市場セグメント分析
• 市場規模 2023
• 市場の見通し 2023-2028

第4章 市場規模実績

• 世界の紅茶市場 2018-2022
• 流通チャネルセグメント分析 2018-2022
• 製品セグメント分析 2018-2022
• 地域別セグメント分析 2018-2022
• 国別セグメント分析 2018-2022

第5章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第6章 市場セグメンテーション：流通チャネル別

• 市場セグメント
• 比較：流通チャネル別
• オフライン：市場規模と予測 2023-2028
• オンライン：市場規模と予測 2023-2028
• 市場機会：流通チャネル別

第7章 市場セグメンテーション：製品別

• 市場セグメント
• 比較：製品別
• 紅茶：市場規模と予測 2023-2028
• 緑茶：市場規模と予測 2023-2028
• その他：市場規模と予測 2023-2028
• 市場機会：製品別

第8章 顧客情勢

• 顧客情勢の概要

第9章 地域別情勢

• 地域別セグメンテーション
• 地域別比較
• アジア太平洋：市場規模と予測 2023-2028
• 欧州：市場規模と予測 2023-2028
• 北米：市場規模と予測 2023-2028
• 南米：市場規模と予測 2023-2028
• 中東・アフリカ：市場規模と予測 2023-2028
• 中国：市場規模と予測 2023-2028
• インド：市場規模と予測 2023-2028
• 日本：市場規模と予測 2023-2028
• 英国：市場規模と予測 2023-2028
• 米国：市場規模と予測 2023-2028
• 市場機会：地域情勢別

第10章 促進要因、課題、および動向

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場動向

第11章 ベンダー情勢

• 概要
• ベンダー情勢
• 混乱の状況
• 業界のリスク

第12章 ベンダー分析

• 対象ベンダー
• ベンダーの市場ポジショニング
• Akbar Brothers Pvt. Ltd.
• Apeejay Surrendra Group
• Associated British Foods Plc
• Barrys Tea
• Fukujuen Co. Ltd.
• Godrej and Boyce Manufacturing Co. Ltd.
• ITO EN Ltd.
• LIPTON Teas and Infusions
• Nestle SA
• Senchasou.co ltd.
• Tata Consumer Products Ltd.
• The Hain Celestial Group Inc.
• The Republic of Tea Inc.
• Williamson Magor and Co. Ltd.
• Yunnan Dayi Tea Industry Group Co. Ltd.

第13章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Distribution Channel
• Exhibits6: Executive Summary - Chart on Market Segmentation by Product
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global tea market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Product Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on Distribution Channel - Market share 2023-2028 (%)
• Exhibits31: Data Table on Distribution Channel - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by Distribution Channel
• Exhibits33: Data Table on Comparison by Distribution Channel
• Exhibits34: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Online - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Online - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Online - Year-over-year growth 2023-2028 (%)
• Exhibits42: Market opportunity by Distribution Channel ($ billion)
• Exhibits43: Data Table on Market opportunity by Distribution Channel ($ billion)
• Exhibits44: Chart on Product - Market share 2023-2028 (%)
• Exhibits45: Data Table on Product - Market share 2023-2028 (%)
• Exhibits46: Chart on Comparison by Product
• Exhibits47: Data Table on Comparison by Product
• Exhibits48: Chart on Black tea - Market size and forecast 2023-2028 ($ billion)
• Exhibits49: Data Table on Black tea - Market size and forecast 2023-2028 ($ billion)
• Exhibits50: Chart on Black tea - Year-over-year growth 2023-2028 (%)
• Exhibits51: Data Table on Black tea - Year-over-year growth 2023-2028 (%)
• Exhibits52: Chart on Green tea - Market size and forecast 2023-2028 ($ billion)
• Exhibits53: Data Table on Green tea - Market size and forecast 2023-2028 ($ billion)
• Exhibits54: Chart on Green tea - Year-over-year growth 2023-2028 (%)
• Exhibits55: Data Table on Green tea - Year-over-year growth 2023-2028 (%)
• Exhibits56: Chart on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits57: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits58: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibits59: Data Table on Others - Year-over-year growth 2023-2028 (%)
• Exhibits60: Market opportunity by Product ($ billion)
• Exhibits61: Data Table on Market opportunity by Product ($ billion)
• Exhibits62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits63: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits64: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits65: Chart on Geographic comparison
• Exhibits66: Data Table on Geographic comparison
• Exhibits67: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits68: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits69: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits70: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits73: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits75: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits76: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits77: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits88: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on India - Market size and forecast 2023-2028 ($ billion)
• Exhibits92: Data Table on India - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Chart on India - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on India - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits96: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits103: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits104: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits105: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits106: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits107: Market opportunity By Geographical Landscape ($ billion)
• Exhibits108: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits109: Impact of drivers and challenges in 2023 and 2028
• Exhibits110: Overview on Criticality of inputs and Factors of differentiation
• Exhibits111: Overview on factors of disruption
• Exhibits112: Impact of key risks on business
• Exhibits113: Vendors covered
• Exhibits114: Matrix on vendor position and classification
• Exhibits115: Akbar Brothers Pvt. Ltd. - Overview
• Exhibits116: Akbar Brothers Pvt. Ltd. - Product / Service
• Exhibits117: Akbar Brothers Pvt. Ltd. - Key offerings
• Exhibits118: Apeejay Surrendra Group - Overview
• Exhibits119: Apeejay Surrendra Group - Product / Service
• Exhibits120: Apeejay Surrendra Group - Key offerings
• Exhibits121: Associated British Foods Plc - Overview
• Exhibits122: Associated British Foods Plc - Business segments
• Exhibits123: Associated British Foods Plc - Key offerings
• Exhibits124: Associated British Foods Plc - Segment focus
• Exhibits125: Barrys Tea - Overview
• Exhibits126: Barrys Tea - Product / Service
• Exhibits127: Barrys Tea - Key offerings
• Exhibits128: Fukujuen Co. Ltd. - Overview
• Exhibits129: Fukujuen Co. Ltd. - Product / Service
• Exhibits130: Fukujuen Co. Ltd. - Key offerings
• Exhibits131: Godrej and Boyce Manufacturing Co. Ltd. - Overview
• Exhibits132: Godrej and Boyce Manufacturing Co. Ltd. - Business segments
• Exhibits133: Godrej and Boyce Manufacturing Co. Ltd. - Key offerings
• Exhibits134: Godrej and Boyce Manufacturing Co. Ltd. - Segment focus
• Exhibits135: ITO EN Ltd. - Overview
• Exhibits136: ITO EN Ltd. - Business segments
• Exhibits137: ITO EN Ltd. - Key offerings
• Exhibits138: ITO EN Ltd. - Segment focus
• Exhibits139: LIPTON Teas and Infusions - Overview
• Exhibits140: LIPTON Teas and Infusions - Product / Service
• Exhibits141: LIPTON Teas and Infusions - Key offerings
• Exhibits142: Nestle SA - Overview
• Exhibits143: Nestle SA - Business segments
• Exhibits144: Nestle SA - Key news
• Exhibits145: Nestle SA - Key offerings
• Exhibits146: Nestle SA - Segment focus
• Exhibits147: Senchasou.co ltd. - Overview
• Exhibits148: Senchasou.co ltd. - Product / Service
• Exhibits149: Senchasou.co ltd. - Key offerings
• Exhibits150: Tata Consumer Products Ltd. - Overview
• Exhibits151: Tata Consumer Products Ltd. - Business segments
• Exhibits152: Tata Consumer Products Ltd. - Key news
• Exhibits153: Tata Consumer Products Ltd. - Key offerings
• Exhibits154: Tata Consumer Products Ltd. - Segment focus
• Exhibits155: The Hain Celestial Group Inc. - Overview
• Exhibits156: The Hain Celestial Group Inc. - Business segments
• Exhibits157: The Hain Celestial Group Inc. - Key news
• Exhibits158: The Hain Celestial Group Inc. - Key offerings
• Exhibits159: The Hain Celestial Group Inc. - Segment focus
• Exhibits160: The Republic of Tea Inc. - Overview
• Exhibits161: The Republic of Tea Inc. - Product / Service
• Exhibits162: The Republic of Tea Inc. - Key offerings
• Exhibits163: Williamson Magor and Co. Ltd. - Overview
• Exhibits164: Williamson Magor and Co. Ltd. - Product / Service
• Exhibits165: Williamson Magor and Co. Ltd. - Key offerings
• Exhibits166: Yunnan Dayi Tea Industry Group Co. Ltd. - Overview
• Exhibits167: Yunnan Dayi Tea Industry Group Co. Ltd. - Product / Service
• Exhibits168: Yunnan Dayi Tea Industry Group Co. Ltd. - Key offerings
• Exhibits169: Inclusions checklist
• Exhibits170: Exclusions checklist
• Exhibits171: Currency conversion rates for US$
• Exhibits172: Research methodology
• Exhibits173: Validation techniques employed for market sizing
• Exhibits174: Information sources
• Exhibits175: List of abbreviations

The tea market is forecasted to grow by USD 19.34 bn during 2023-2028, accelerating at a CAGR of 5.6% during the forecast period. The report on the tea market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by functional benefits of tea increasing its growth, rapid rise in consumption of green tea, and growing demand for organic tea products.

Technavio's tea market is segmented as below:

By Distribution Channel

• Offline
• Online

By Product

• Black tea
• Green tea
• Others

By Geographical Landscape

• APAC
• Europe
• North America
• South America
• Middle East and Africa

This study identifies the new product launches as one of the prime reasons driving the tea market growth during the next few years. Also, growing popularity of purple tea and the premiumization of tea products will lead to sizable demand in the market.

The report on the tea market covers the following areas:

• Tea market sizing
• Tea market forecast
• Tea market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading tea market vendors that include ACIL, Akbar Brothers Pvt. Ltd., Apeejay Surrendra Group, Associated British Foods Plc, Barrys Tea, Fukujuen Co. Ltd., Godrej and Boyce Manufacturing Co. Ltd., Harney and Sons Fine Teas, ITO EN Ltd., LIPTON Teas and Infusions, M.M.Ispahani LTD., Mighty Leaf Tea Canada, Nestle SA, Numi Inc., Senchasou.co ltd., Tata Consumer Products Ltd., The Hain Celestial Group Inc., The Republic of Tea Inc., Williamson Magor and Co. Ltd., and Yunnan Dayi Tea Industry Group Co. Ltd.. Also, the tea market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global tea market 2018 - 2022
• 4.2 Distribution Channel Segment Analysis 2018 - 2022
• 4.3 Product Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
• 6.2 Comparison by Distribution Channel
• 6.3 Offline - Market size and forecast 2023-2028
• 6.4 Online - Market size and forecast 2023-2028
• 6.5 Market opportunity by Distribution Channel

7 Market Segmentation by Product

• 7.1 Market segments
• 7.2 Comparison by Product
• 7.3 Black tea - Market size and forecast 2023-2028
• 7.4 Green tea - Market size and forecast 2023-2028
• 7.5 Others - Market size and forecast 2023-2028
• 7.6 Market opportunity by Product

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 APAC - Market size and forecast 2023-2028
• 9.4 Europe - Market size and forecast 2023-2028
• 9.5 North America - Market size and forecast 2023-2028
• 9.6 South America - Market size and forecast 2023-2028
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• 9.8 China - Market size and forecast 2023-2028
• 9.9 India - Market size and forecast 2023-2028
• 9.10 Japan - Market size and forecast 2023-2028
• 9.11 UK - Market size and forecast 2023-2028
• 9.12 US - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Akbar Brothers Pvt. Ltd.
• 12.4 Apeejay Surrendra Group
• 12.5 Associated British Foods Plc
• 12.6 Barrys Tea
• 12.7 Fukujuen Co. Ltd.
• 12.8 Godrej and Boyce Manufacturing Co. Ltd.
• 12.9 ITO EN Ltd.
• 12.10 LIPTON Teas and Infusions
• 12.11 Nestle SA
• 12.12 Senchasou.co ltd.
• 12.13 Tata Consumer Products Ltd.
• 12.14 The Hain Celestial Group Inc.
• 12.15 The Republic of Tea Inc.
• 12.16 Williamson Magor and Co. Ltd.
• 12.17 Yunnan Dayi Tea Industry Group Co. Ltd.

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations