Global Whiskey Market 2016-2020
|発行||TechNavio (Infiniti Research Ltd.)||商品コード||336112|
|出版日||ページ情報||英文 78 Pages
2015年現在、ウィスキーは世界の蒸留酒市場の中で3番目に大きな分野であり、また最も急速に成長している分野でもあります。2016〜2020年の年平均成長率 (CAGR) は5%以上と推定されています。英国・米国などでの高級ウィスキー需要の拡大や、世界各地でのアイリッシュウィスキーやアメリカンウィスキー (バーボン) の人気上昇が、市場成長の主な促進要因となっています。流通チャネル別にみると、新興国市場での近代的小売業の発展を受けて、スーパーマーケット／ハイパーマーケットが35%以上のシェア (数量ベース) を有しています。
In 2015, the global whiskey market was the third largest segment and also the fastest growing segment in the global spirits market and is expected to register a CAGR of more than 5% between 2016 and 2020. The demand for premium whiskey is on the rise, especially in major markets such as the UK and the US, and is one of the key drivers of the global whiskey market. Balblair Highland Single Malt Scotch Whisky 1999, Hudson Baby Bourbon Whiskey, and Suntory Yamazaki Distiller€™s Reserve Single Malt Whisky are some of the famous brands of premium whiskey.
The growing popularity and demand for Irish whiskey and American bourbon is another major trend driving the growth of the whiskey market globally. Irish whiskey and the American whiskey is projected to grow at a CAGR of more than 8% and 7%, respectively during the forecast period.
In 2015, the whiskey market was dominated by the other whiskey segment, accounting for almost 56% of the market share. The growth of this segment is mainly attributed to the high demand of the Indian whiskey, which is one of the most consumed alcoholic beverages in the world. However, the growth of the other whiskey segment is projected to slow down a tad in the next five years.
In 2015, the market was dominated by the supermarkets/hypermarkets, accounting for more than 35% of the market in terms of volume. For instance, supermarkets and hypermarkets are set to grow at an annual growth rate of approximately 12% in Qatar. In ASEAN countries, the penetration of modern retail chains has increased from 11%-38% in 2009 to 16%-45% in 2014.
The growing popularity of whiskey among all age groups is motivating vendors to usher in new flavors and varieties in the competitive Alcohol industry, which in turn acts as a challenge to the established premium brands. Many new whiskey brands are emerging from across the world such as Japan, Croatia, Spain, Sweden, Taiwan, Romania, New Zealand, and China, thereby intensifying the competition in the market.
The leading vendors in the market are -
The other prominent vendors of the market include Asahi Breweries, Bacardi, Constellation Spirits, Distell Group, Gruppo Campari, Heaven Hill Distilleries, Highwood Distilleries, John Distilleries, Radico Khaitan, Shiva Distilleries, Tilak Nagar Industries, and United Spirits.