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市場調査レポート

ウイスキーの世界市場:2016年〜2020年

Global Whiskey Market 2016-2020

発行 TechNavio (Infiniti Research Ltd.) 商品コード 336112
出版日 ページ情報 英文 78 Pages
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ウイスキーの世界市場:2016年〜2020年 Global Whiskey Market 2016-2020
出版日: 2015年12月23日 ページ情報: 英文 78 Pages
概要

2015年現在、ウィスキーは世界の蒸留酒市場の中で3番目に大きな分野であり、また最も急速に成長している分野でもあります。2016〜2020年の年平均成長率 (CAGR) は5%以上と推定されています。英国・米国などでの高級ウィスキー需要の拡大や、世界各地でのアイリッシュウィスキーやアメリカンウィスキー (バーボン) の人気上昇が、市場成長の主な促進要因となっています。流通チャネル別にみると、新興国市場での近代的小売業の発展を受けて、スーパーマーケット/ハイパーマーケットが35%以上のシェア (数量ベース) を有しています。

当レポートでは、世界におけるウイスキー市場の規模と今後の予測をウイスキーの種類別、地域別に調査しており、主要国における動向、市場成長への各種影響因子の分析、競合環境と市場シェア、主要企業のプロファイルなどとともにお届けします。

第1章 エグゼクティブ・サマリー

  • 分析結果の概略

第2章 分析範囲

  • 分析概要
  • 大手ベンダーの主要製品

第3章 市場分析の手法

  • 分析手法
  • 経済指標

第4章 イントロダクション

  • 市場動向の概略

第5章 市場環境

  • 市場概要
  • 世界のスピリッツ市場
  • 世界のウィスキー市場
  • ファイブフォース分析

第6章 製品別の市場区分

  • 市場概要
  • スコッチウイスキー市場
  • アメリカンウイスキー市場
  • カナディアンウイスキー市場
  • アイリッシュウイスキー市場
  • その他のウイスキーの市場

第7章 流通チャネル別の市場区分

第8章 地域区分

  • アジア太平洋地域市場
  • 南北アメリカ市場
  • 欧州・中東・アフリカ地域 (EMEA) 市場

第9章 主要国市場

  • インド
  • 米国
  • フランス
  • 日本
  • 英国

第10章 市場促進要因

第11章 促進要因の影響力

第12章 市場の課題

第13章 促進要因・課題の影響力

第14章 市場の動向

第15章 ベンダー環境

  • 競争シナリオ
  • その他の有力ベンダー

第16章 主要ベンダーの分析

  • ABD
  • Beam Suntory
  • Brown-Forman
  • Diageo
  • Pernod Ricard

第17章 付録

  • 略語集

第18章 Technavioについて

図表一覧

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目次
Product Code: IRTNTR8100

An overview of the whiskey market

In 2015, the global whiskey market was the third largest segment and also the fastest growing segment in the global spirits market and is expected to register a CAGR of more than 5% between 2016 and 2020. The demand for premium whiskey is on the rise, especially in major markets such as the UK and the US, and is one of the key drivers of the global whiskey market. Balblair Highland Single Malt Scotch Whisky 1999, Hudson Baby Bourbon Whiskey, and Suntory Yamazaki Distiller€™s Reserve Single Malt Whisky are some of the famous brands of premium whiskey.

The growing popularity and demand for Irish whiskey and American bourbon is another major trend driving the growth of the whiskey market globally. Irish whiskey and the American whiskey is projected to grow at a CAGR of more than 8% and 7%, respectively during the forecast period.

Product segmentation and analysis of the global whiskey market

  • Scotch whisky
  • US whiskey
  • Canadian whisky
  • Irish whiskey
  • Other whiskey (Indian whiskey, national whiskey, Spanish whiskey, and Japanese whiskey)

In 2015, the whiskey market was dominated by the other whiskey segment, accounting for almost 56% of the market share. The growth of this segment is mainly attributed to the high demand of the Indian whiskey, which is one of the most consumed alcoholic beverages in the world. However, the growth of the other whiskey segment is projected to slow down a tad in the next five years.

Segmentation and analysis of the global whiskey market by distribution channel

  • Supermarkets/hypermarkets
  • On-trade
  • Specialist retailers
  • Online
  • Convenience stores

In 2015, the market was dominated by the supermarkets/hypermarkets, accounting for more than 35% of the market in terms of volume. For instance, supermarkets and hypermarkets are set to grow at an annual growth rate of approximately 12% in Qatar. In ASEAN countries, the penetration of modern retail chains has increased from 11%-38% in 2009 to 16%-45% in 2014.

Competitive landscape and key vendors

The growing popularity of whiskey among all age groups is motivating vendors to usher in new flavors and varieties in the competitive Alcohol industry, which in turn acts as a challenge to the established premium brands. Many new whiskey brands are emerging from across the world such as Japan, Croatia, Spain, Sweden, Taiwan, Romania, New Zealand, and China, thereby intensifying the competition in the market.

The leading vendors in the market are -

  • ABD Distillers
  • Beam Suntory
  • Brown-Forman
  • Diageo
  • Pernod Ricard

The other prominent vendors of the market include Asahi Breweries, Bacardi, Constellation Spirits, Distell Group, Gruppo Campari, Heaven Hill Distilleries, Highwood Distilleries, John Distilleries, Radico Khaitan, Shiva Distilleries, Tilak Nagar Industries, and United Spirits.

Key questions answered in the report

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global whiskey market?
  • What are the key market trends impacting the growth of the global whiskey market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global whiskey market?
  • What are the market opportunities and threats faced by the vendors in the global whiskey market?
  • Trending factors influencing the market shares of APAC, the Americas, and EMEA?
  • What are the key outcomes of the five forces analysis on the global whiskey market?

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Global spirits market
  • Global whiskey market
  • Five forces analysis

PART 06: Market segmentation by product

  • Market overview
  • Global Scotch whisky market
  • Global US whiskey market
  • Global Canadian whiskey market
  • Global Irish whiskey market
  • Global other whiskey market

PART 07: Market segmentation by distribution channel

PART 08: Geographical segmentation

  • Whiskey market in APAC
  • Whiskey market in Americas
  • Whiskey market in EMEA

PART 09: Key leading countries

  • India
  • US
  • France
  • Japan
  • UK

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 16: Key vendor analysis

  • ABD
  • Beam Suntory
  • Brown-Forman
  • Diageo
  • Pernod Ricard

PART 17: Appendix

  • List of abbreviations

PART 18: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Whiskey production process
  • Exhibit 03: Overview of global whiskey market 2015
  • Exhibit 04: Global spirits market by volume 2015-2020 (billions of liters)
  • Exhibit 05: Global whiskey market by revenue 2015-2020 ($ billions)
  • Exhibit 06: Global whiskey market by volume 2015-2020 (billions of liters)
  • Exhibit 07: Five forces analysis
  • Exhibit 08: Global whiskey market by type
  • Exhibit 09: Whiskey types by volume 2015-2020
  • Exhibit 10: Global Scotch whisky market by volume 2015-2020 (billions of liters)
  • Exhibit 11: Global US whiskey market by volume 2015-2020 (millions of liters)
  • Exhibit 12: Global Canadian whiskey market by volume 2015-2020 (millions of liters)
  • Exhibit 13: Global Irish whiskey market by volume 2015-2020 (millions of liters)
  • Exhibit 14: Global other whiskey market by volume 2015-2020 (billions of liters)
  • Exhibit 15: Global whiskey market by distribution channel 2015
  • Exhibit 16: World Internet users by region 2015 (millions of users)
  • Exhibit 17: Number of convenience stores 2014 and 2015
  • Exhibit 18: Global whiskey market by geography 2015-2020
  • Exhibit 19: Global whiskey market: CAGR by geography 2016-2020
  • Exhibit 20: Whiskey market in APAC by volume 2015-2020 (billions of liters)
  • Exhibit 21: Whiskey market in Americas by volume 2015-2020 (millions of liters)
  • Exhibit 22: Whiskey market in EMEA by volume 2015-2020 (millions of liters)
  • Exhibit 23: Key leading countries
  • Exhibit 24: Overview of key leading countries
  • Exhibit 25: Whiskey market in India by volume 2015-2020 (billions of liters)
  • Exhibit 26: Whiskey market in US by volume 2015-2020 (millions of liters)
  • Exhibit 27: Whiskey market in France by volume 2015-2020 (millions of liters)
  • Exhibit 28: Whiskey market in Japan by volume 2015-2020 (millions of liters)
  • Exhibit 29: Whiskey market in UK by volume 2015-2020 (millions of liters)
  • Exhibit 30: India and China: Disposable income 2011-2014 ($)
  • Exhibit 31: Impact of drivers
  • Exhibit 32: Impact of drivers and challenges
  • Exhibit 33: Companies' RTD Scotch whisky segments
  • Exhibit 34: Scotch whisky: Market share analysis 2015
  • Exhibit 35: US whiskey: Market share analysis 2015
  • Exhibit 36: Canadian whiskey: Market share analysis 2015
  • Exhibit 37: Irish whiskey: Market share analysis 2015
  • Exhibit 38: Other whiskey: Market share analysis 2015
  • Exhibit 39: ABD: Product segmentation
  • Exhibit 40: Beam Suntory: Product segmentation 2013
  • Exhibit 41: Brown-Forman: Product segmentation by revenue 2015
  • Exhibit 42: Brown-Forman: Geographical segmentation by revenue 2015
  • Exhibit 43: Diageo: Business segmentation 2014
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