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市場調査レポート

ウイスキーの世界市場:2019年~2023年

Global Whiskey Market 2019-2023

発行 TechNavio (Infiniti Research Ltd.) 商品コード 336112
出版日 ページ情報 英文 136 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=107.15円で換算しております。
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ウイスキーの世界市場:2019年~2023年 Global Whiskey Market 2019-2023
出版日: 2019年08月02日 ページ情報: 英文 136 Pages
概要

ウイスキー観光人気の高まり、製品の発売数の増加、新しいウイスキー蒸留所の開設などが成長促進要因となり、世界のウィスキー市場が予測期間中に約6%のCAGRで拡大する見込みです。ただし、製品のリコール、他のアルコール飲料の入手可能性の増加、アルコール消費量を削減するキャンペーンの増加などが、予測期間中のウイスキー産業の成長を妨げる可能性があります。

当レポートでは、世界のウイスキー市場について調査分析し、市場規模および成長率、市場動向、市場促進要因・課題、市場機会について検証するほか、主要ベンダーなどについて、体系的な情報を提供しています。

第1章 エグゼクティブサマリー

第2章 調査範囲

  • イントロダクション1
  • イントロダクション2
  • 米ドルの通貨換算レート

第3章 市場状況

  • 市場のエコシステム
  • 市場の特徴
  • 市場セグメンテーション分析

第4章 市場規模

  • 市場の定義
  • 市場規模(2018年)
  • 市場規模および予測(2018年~2023年)

第5章 ファイブフォース分析

  • バイヤーの交渉力
  • サプライヤーの交渉力
  • 新規参入の脅威
  • 代用品の脅威
  • 競争相手の脅威
  • 市況

第6章 市場セグメンテーション:製品別

  • 市場セグメンテーション:製品別
  • 製品別比較:市場規模および予測(2018年~2023年)
  • スコッチウイスキー
  • アメリカンウイスキー
  • カナディアンウイスキー
  • アイリッシュウイスキー
  • その他
  • 市場機会:製品別

第7章 顧客情勢

第8章 市場セグメンテーション:流通チャネル別

  • 市場セグメンテーション:流通チャネル別
  • 流通経路別比較:市場規模および予測(2018年~2023年)
  • オフトレード
  • オントレード
  • 市場機会:流通チャネル別

第9章 地域別情勢

  • 地域別セグメンテーション
  • 地域別比較:市場規模および予測(2018年~2023年)
  • アジア太平洋地域
  • 北米
  • 欧州
  • 南米
  • 中東・アフリカ地域
  • 主要国
  • 市場機会

第10章 意思決定の枠組み

第11章 成長要因と課題

  • 市場成長要因
  • 市場の課題

第12章 市場動向

  • ウイスキーの新しいマーケティングキャンペーン
  • スマートボトルウイスキー需要の増加
  • ウイスキーのプレミアム化に対するベンダーの注目の高まり

第13章 ベンダー情勢

  • 概要
  • 創造的破壊の状況
  • 競争シナリオ

第14章 ベンダー分析

  • 対象ベンダー
  • ベンダー分類
  • ベンダーの市場ポジショニング
  • Allied Blenders and Distillers Pvt. Ltd.
  • Bacardi Global Brands Ltd.
  • Brown-Forman Corp.
  • Diageo Plc
  • Pernod Ricard SA
  • サントリーホールディングス

第15章 付録

  • 調査方法
  • 略語のリスト
  • ベンダーの市場ポジショニングの定義

第16章 TECHNAVIOについて

図表
  • Exhibit 01: Product overview
  • Exhibit 02: Global food and beverages market
  • Exhibit 03: Segments of global food and beverages market
  • Exhibit 04: Market characteristics
  • Exhibit 05: Market segments
  • Exhibit 06: Market definition - Inclusions and exclusions checklist
  • Exhibit 07: Market size 2018
  • Exhibit 08: Global market: Size and forecast 2018-2023 ($ billions)
  • Exhibit 09: Global market: Year-over-year growth 2019-2023 (%)
  • Exhibit 10: Five forces analysis 2018
  • Exhibit 11: Five forces analysis 2023
  • Exhibit 12: Bargaining power of buyers
  • Exhibit 13: Bargaining power of suppliers
  • Exhibit 14: Threat of new entrants
  • Exhibit 15: Threat of substitutes
  • Exhibit 16: Threat of rivalry
  • Exhibit 17: Market condition - Five forces 2018
  • Exhibit 18: Product - Market share 2018-2023 (%)
  • Exhibit 19: Comparison by product
  • Exhibit 20: Scotch whiskey - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 21: Scotch whiskey - Year-over-year growth 2019-2023 (%)
  • Exhibit 22: American whiskey - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 23: American whiskey - Year-over-year growth 2019-2023 (%)
  • Exhibit 24: Canadian whiskey - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 25: Canadian whiskey - Year-over-year growth 2019-2023 (%)
  • Exhibit 26: Irish whiskey - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 27: Irish whiskey - Year-over-year growth 2019-2023 (%)
  • Exhibit 28: Others - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 29: Others - Year-over-year growth 2019-2023 (%)
  • Exhibit 30: Market opportunity by product
  • Exhibit 31: Customer landscape
  • Exhibit 32: Distribution channel - Market share 2018-2023 (%)
  • Exhibit 33: Comparison by distribution channel
  • Exhibit 34: Off-trade - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 35: Off-trade - Year-over-year growth 2019-2023 (%)
  • Exhibit 36: On-trade - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 37: On-trade - Year-over-year growth 2019-2023 (%)
  • Exhibit 38: Market opportunity by distribution channel
  • Exhibit 39: Market share by geography 2018-2023 (%)
  • Exhibit 40: Geographic comparison
  • Exhibit 41: APAC - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 42: APAC - Year-over-year growth 2019-2023 (%)
  • Exhibit 43: North America - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 44: North America - Year-over-year growth 2019-2023 (%)
  • Exhibit 45: Europe - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 46: Europe - Year-over-year growth 2019-2023 (%)
  • Exhibit 47: South America - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 48: South America - Year-over-year growth 2019-2023 (%)
  • Exhibit 49: MEA - Market size and forecast 2018-2023 ($ billions)
  • Exhibit 50: MEA - Year-over-year growth 2019-2023 (%)
  • Exhibit 51: Key leading countries
  • Exhibit 52: Market opportunity
  • Exhibit 53: Impact of drivers and challenges
  • Exhibit 54: Vendor landscape
  • Exhibit 55: Landscape disruption
  • Exhibit 56: Vendors covered
  • Exhibit 57: Vendor classification
  • Exhibit 58: Market positioning of vendors
  • Exhibit 59: Allied Blenders and Distillers Pvt. Ltd. - Vendor overview
  • Exhibit 60: Allied Blenders and Distillers Pvt. Ltd. - Product segments
  • Exhibit 61: Allied Blenders and Distillers Pvt. Ltd. - Key offerings
  • Exhibit 62: Bacardi Global Brands Ltd. - Vendor overview
  • Exhibit 63: Bacardi Global Brands Ltd. - Product segments
  • Exhibit 64: Bacardi Global Brands Ltd. - Organizational developments
  • Exhibit 65: Bacardi Global Brands Ltd. - Key offerings
  • Exhibit 66: Brown-Forman Corp. - Vendor overview
  • Exhibit 67: Brown-Forman Corp. - Product segments
  • Exhibit 68: Brown-Forman Corp. - Organizational developments
  • Exhibit 69: Brown-Forman Corp. - Geographic focus
  • Exhibit 70: Brown-Forman Corp. - Segment focus
  • Exhibit 71: Brown-Forman Corp. - Key offerings
  • Exhibit 72: Diageo Plc - Vendor overview
  • Exhibit 73: Diageo Plc - Product segments
  • Exhibit 74: Diageo Plc - Organizational developments
  • Exhibit 75: Diageo Plc - Geographic focus
  • Exhibit 76: Diageo Plc - Segment focus
  • Exhibit 77: Diageo Plc - Key offerings
  • Exhibit 78: Pernod Ricard SA - Vendor overview
  • Exhibit 79: Pernod Ricard SA - Product segments
  • Exhibit 80: Pernod Ricard SA - Organizational developments
  • Exhibit 81: Pernod Ricard SA - Geographic focus
  • Exhibit 82: Pernod Ricard SA - Segment focus
  • Exhibit 83: Pernod Ricard SA - Key offerings
  • Exhibit 84: Suntory Holdings Ltd. - Vendor overview
  • Exhibit 85: Suntory Holdings Ltd. - Business segments
  • Exhibit 86: Suntory Holdings Ltd. - Organizational developments
  • Exhibit 87: Suntory Holdings Ltd. - Geographic focus
  • Exhibit 88: Suntory Holdings Ltd. - Segment focus
  • Exhibit 89: Suntory Holdings Ltd. - Key offerings
  • Exhibit 90: Validation techniques employed for market sizing
  • Exhibit 91: Definition of market positioning of vendors
目次
Product Code: IRTNTR31825

About this market

Whiskey is an alcoholic beverage, which is distilled from malted grains such as rye, corn, or barley. Technavio's whiskey market analysis considers sales from the Scotch whiskey, American whiskey, Canadian whiskey, Irish whiskey, and other segments. The sales are made through off-trade and on-trade distribution channels. Our analysis also considers the sales of whiskey in APAC, Europe, MEA, North America, and South America. In 2018, the Scotch whiskey segment held the highest market share, which is expected to remain prevalent over the forecast period. Factors such as the rising popularity of Scotch whiskey-based tourism, increasing promotional activities by Scotch whiskey brands to attract customers, and presence of many Scotch whiskey distilleries will significantly help the market segment in maintaining its leading position. Also, our global whiskey report has observed market growth factors such as increasing number of product launches, opening of new whiskey distilleries, and growing popularity of whiskey-based tourism. However, product recalls, increasing availability of other alcoholic beverages, and increasing number of campaigns to reduce alcohol consumption may hamper the growth of the whiskey industry over the forecast period.

Overview

Growing popularity of whiskey-based tourism

Vendors are focusing on promoting whiskey-based tourism, which has increased the spending on distilleries. The majority of the visitors to Scottish distilleries are from the US, Germany, India, China, and Japan. Therefore, the growing popularity of whiskey-based tourism will lead to the expansion of the whiskey market at a CAGR of almost 6% during the forecast period.

Growing demand for whiskey in connected bottles

Vendors are focusing on offering differentiated products to increase customer base and gain a competitive edge. In line with this factor, vendors have started offering connected whiskey bottles, which have been incorporated with IoT and NFC technologies. Vendors can easily upload promotional offers through these bottles, which can be directly accessed by customers through their smartphones. These connected bottles will also allow market vendors to enhance their customer relationship. Therefore, this trend will have a positive impact on the overall market growth during 2019-2023.

For the detailed list of factors that will drive the global whiskey market during the forecast period 2019-2023, view our report.

Competitive Landscape

With the presence of several major players, the global whiskey market is fragmented. Technavio's robust vendor analysis is designed to help clients in improving their market positions, and in line with this, this report provides a detailed analysis of several leading whiskey manufacturers, which include Allied Blenders and Distillers Pvt. Ltd., Bacardi Global Brands Ltd., Brown-Forman Corp., Diageo Plc, Pernod Ricard SA, and Suntory Holdings Ltd.

Also, the whiskey market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY PRODUCT

  • Market segmentation by product
  • Comparison by product
  • Scotch whiskey - Market size and forecast 2018-2023
  • American whiskey - Market size and forecast 2018-2023
  • Canadian whiskey - Market size and forecast 2018-2023
  • Irish whiskey - Market size and forecast 2018-2023
  • Others - Market size and forecast 2018-2023
  • Market opportunity by product

PART 07: CUSTOMER LANDSCAPE

PART 08: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

  • Market segmentation by distribution channel
  • Comparison by distribution channel
  • Off-trade - Market size and forecast 2018-2023
  • On-trade - Market size and forecast 2018-2023
  • Market opportunity by distribution channel

PART 09: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • APAC - Market size and forecast 2018-2023
  • North America - Market size and forecast 2018-2023
  • Europe - Market size and forecast 2018-2023
  • South America - Market size and forecast 2018-2023
  • MEA - Market size and forecast 2018-2023
  • Key leading countries
  • Market opportunity

PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 12: MARKET TRENDS

  • New marketing campaigns for whiskey
  • Growing demand for whiskey in connected bottles
  • Growing focus of vendors on premiumization of whiskey

PART 13: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 14: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Allied Blenders and Distillers Pvt. Ltd.
  • Bacardi Global Brands Ltd.
  • Brown-Forman Corp.
  • Diageo Plc
  • Pernod Ricard SA
  • Suntory Holdings Ltd.

PART 15: APPENDIX

  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors

PART 16: EXPLORE TECHNAVIO

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