インフルエンサーマーケティング・プラットフォームの世界市場 2024-2028

概要

インフルエンサーマーケティング・プラットフォーム市場は、2023年から2028年にかけて522億3,000万米ドル、予測期間中のCAGRは32.07%で成長すると予測されています。

当レポートでは、インフルエンサーマーケティング・プラットフォーム市場の全体的な分析、市場規模・予測、動向、成長促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。

現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。ベンダー間の提携やM&Aの増加、効果的なマーケティング戦略への需要の高まりが市場を牽引しており、膨大なインフルエンサーリストとその統計情報を提供しています。

本調査では、インフルエンサーマーケティング・プラットフォームが今後数年間の市場の成長を促進する主な理由の1つとして、顧客の信頼を獲得し、ブランドイメージを創出することを挙げています。また、潜在的なターゲット層における動画ベースのコンテンツへの関心の高まりや、インフルエンサーマーケティング・プラットフォームを使用したAIの利用増加が、市場の大きな需要につながっています。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 市場情勢

• 市場エコシステム

第3章 市場規模

• 市場の定義
• 市場セグメント分析
• 市場規模 2023
• 市場の見通し 2023-2028

第4章 市場規模実績

• インフルエンサーマーケティング・プラットフォームの世界市場 2018-2022
• エンドユーザーセグメント分析 2018-2022
• 用途別セグメント分析 2018-2022
• 地域別セグメント分析 2018-2022
• 国別セグメント分析 2018-2022

第5章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第6章 市場セグメンテーション：エンドユーザー別

• 市場セグメント
• 比較：エンドユーザー別
• 大企業：市場規模と予測 2023-2028
• 中小企業：市場規模と予測 2023-2028
• 市場機会：エンドユーザー別

第7章 市場セグメンテーション：用途別

• 市場セグメント
• 比較：用途別
• ファッションとライフスタイル：市場規模と予測 2023-2028
• 食とエンターテイメント：市場規模と予測 2023-2028
• 旅行と休暇：市場規模と予測 2023-2028
• スポーツとフィットネス：市場規模と予測 2023-2028
• その他：市場規模と予測 2023-2028
• 市場機会：用途別

第8章 顧客情勢

• 顧客情勢の概要

第9章 地域別情勢

• 地域別セグメンテーション
• 地域別比較
• 北米：市場規模と予測 2023-2028
• 欧州：市場規模と予測 2023-2028
• アジア太平洋：市場規模と予測 2023-2028
• 中東・アフリカ：市場規模と予測 2023-2028
• 南米：市場規模と予測 2023-2028
• 米国：市場規模と予測 2023-2028
• ドイツ：市場規模と予測 2023-2028
• 英国：市場規模と予測 2023-2028
• 中国：市場規模と予測 2023-2028
• 日本：市場規模と予測 2023-2028
• 市場機会：地域情勢別

第10章 促進要因、課題、および動向

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場動向

第11章 ベンダー情勢

• 概要
• ベンダー情勢
• 混乱の状況
• 業界のリスク

第12章 ベンダー分析

• 対象ベンダー
• ベンダーの市場ポジショニング
• AspireIQ Inc.
• Cision US Inc.
• CreatorIQ
• Emplifi Inc
• Estalea
• ExpertVoice Inc.
• Fashion GPS Inc.
• IZEA Worldwide Inc.
• JuliusWorks Inc.
• Linqia Inc.
• Lumanu Inc.
• Mavrck LLC
• Meltwater NV
• Quotient Technology Inc.
• Upfluence Inc.

第13章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
• Exhibits6: Executive Summary - Chart on Market Segmentation by Application
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global influencer marketing platform market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on End-user - Market share 2023-2028 (%)
• Exhibits31: Data Table on End-user - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by End-user
• Exhibits33: Data Table on Comparison by End-user
• Exhibits34: Chart on Large enterprise - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on Large enterprise - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on Large enterprise - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Large enterprise - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Small and medium enterprise - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Small and medium enterprise - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Small and medium enterprise - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Small and medium enterprise - Year-over-year growth 2023-2028 (%)
• Exhibits42: Market opportunity by End-user ($ billion)
• Exhibits43: Data Table on Market opportunity by End-user ($ billion)
• Exhibits44: Chart on Application - Market share 2023-2028 (%)
• Exhibits45: Data Table on Application - Market share 2023-2028 (%)
• Exhibits46: Chart on Comparison by Application
• Exhibits47: Data Table on Comparison by Application
• Exhibits48: Chart on Fashion and lifestyle - Market size and forecast 2023-2028 ($ billion)
• Exhibits49: Data Table on Fashion and lifestyle - Market size and forecast 2023-2028 ($ billion)
• Exhibits50: Chart on Fashion and lifestyle - Year-over-year growth 2023-2028 (%)
• Exhibits51: Data Table on Fashion and lifestyle - Year-over-year growth 2023-2028 (%)
• Exhibits52: Chart on Food and entertainment - Market size and forecast 2023-2028 ($ billion)
• Exhibits53: Data Table on Food and entertainment - Market size and forecast 2023-2028 ($ billion)
• Exhibits54: Chart on Food and entertainment - Year-over-year growth 2023-2028 (%)
• Exhibits55: Data Table on Food and entertainment - Year-over-year growth 2023-2028 (%)
• Exhibits56: Chart on Travel and holiday - Market size and forecast 2023-2028 ($ billion)
• Exhibits57: Data Table on Travel and holiday - Market size and forecast 2023-2028 ($ billion)
• Exhibits58: Chart on Travel and holiday - Year-over-year growth 2023-2028 (%)
• Exhibits59: Data Table on Travel and holiday - Year-over-year growth 2023-2028 (%)
• Exhibits60: Chart on Sports and fitness - Market size and forecast 2023-2028 ($ billion)
• Exhibits61: Data Table on Sports and fitness - Market size and forecast 2023-2028 ($ billion)
• Exhibits62: Chart on Sports and fitness - Year-over-year growth 2023-2028 (%)
• Exhibits63: Data Table on Sports and fitness - Year-over-year growth 2023-2028 (%)
• Exhibits64: Chart on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits65: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits66: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibits67: Data Table on Others - Year-over-year growth 2023-2028 (%)
• Exhibits68: Market opportunity by Application ($ billion)
• Exhibits69: Data Table on Market opportunity by Application ($ billion)
• Exhibits70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits71: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits72: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits73: Chart on Geographic comparison
• Exhibits74: Data Table on Geographic comparison
• Exhibits75: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits76: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits77: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits80: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits84: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits88: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits92: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits96: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits103: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits104: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits105: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits106: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits107: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits108: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits109: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits110: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits111: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits112: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits113: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits114: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits115: Market opportunity By Geographical Landscape ($ billion)
• Exhibits116: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits117: Impact of drivers and challenges in 2023 and 2028
• Exhibits118: Overview on Criticality of inputs and Factors of differentiation
• Exhibits119: Overview on factors of disruption
• Exhibits120: Impact of key risks on business
• Exhibits121: Vendors covered
• Exhibits122: Matrix on vendor position and classification
• Exhibits123: AspireIQ Inc. - Overview
• Exhibits124: AspireIQ Inc. - Product / Service
• Exhibits125: AspireIQ Inc. - Key offerings
• Exhibits126: Cision US Inc. - Overview
• Exhibits127: Cision US Inc. - Product / Service
• Exhibits128: Cision US Inc. - Key offerings
• Exhibits129: CreatorIQ - Overview
• Exhibits130: CreatorIQ - Product / Service
• Exhibits131: CreatorIQ - Key offerings
• Exhibits132: Emplifi Inc - Overview
• Exhibits133: Emplifi Inc - Product / Service
• Exhibits134: Emplifi Inc - Key offerings
• Exhibits135: Estalea - Overview
• Exhibits136: Estalea - Product / Service
• Exhibits137: Estalea - Key offerings
• Exhibits138: ExpertVoice Inc. - Overview
• Exhibits139: ExpertVoice Inc. - Product / Service
• Exhibits140: ExpertVoice Inc. - Key offerings
• Exhibits141: Fashion GPS Inc. - Overview
• Exhibits142: Fashion GPS Inc. - Product / Service
• Exhibits143: Fashion GPS Inc. - Key offerings
• Exhibits144: IZEA Worldwide Inc. - Overview
• Exhibits145: IZEA Worldwide Inc. - Product / Service
• Exhibits146: IZEA Worldwide Inc. - Key offerings
• Exhibits147: JuliusWorks Inc. - Overview
• Exhibits148: JuliusWorks Inc. - Product / Service
• Exhibits149: JuliusWorks Inc. - Key offerings
• Exhibits150: Linqia Inc. - Overview
• Exhibits151: Linqia Inc. - Product / Service
• Exhibits152: Linqia Inc. - Key offerings
• Exhibits153: Lumanu Inc. - Overview
• Exhibits154: Lumanu Inc. - Product / Service
• Exhibits155: Lumanu Inc. - Key offerings
• Exhibits156: Mavrck LLC - Overview
• Exhibits157: Mavrck LLC - Product / Service
• Exhibits158: Mavrck LLC - Key offerings
• Exhibits159: Meltwater NV - Overview
• Exhibits160: Meltwater NV - Product / Service
• Exhibits161: Meltwater NV - Key offerings
• Exhibits162: Quotient Technology Inc. - Overview
• Exhibits163: Quotient Technology Inc. - Product / Service
• Exhibits164: Quotient Technology Inc. - Key offerings
• Exhibits165: Upfluence Inc. - Overview
• Exhibits166: Upfluence Inc. - Product / Service
• Exhibits167: Upfluence Inc. - Key offerings
• Exhibits168: Inclusions checklist
• Exhibits169: Exclusions checklist
• Exhibits170: Currency conversion rates for US$
• Exhibits171: Research methodology
• Exhibits172: Validation techniques employed for market sizing
• Exhibits173: Information sources
• Exhibits174: List of abbreviations

Abstract

The influencer marketing platform market is forecasted to grow by USD 52.23 bn during 2023-2028, accelerating at a CAGR of 32.07% during the forecast period. The report on the influencer marketing platform market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing partnerships and mergers and acquisitions among vendors, raising demand for effective marketing strategies, and provides a huge list of influencers with their statistics.

Technavio's influencer marketing platform market is segmented as below:

By End-user

• Large enterprise
• Small and medium enterprise

By Application

• Fashion and lifestyle
• Food and entertainment
• Travel and holiday
• Sports and fitness
• Others

By Geographical Landscape

• North America
• Europe
• APAC
• Middle East and Africa
• South America

This study identifies the influencer marketing platforms gain customer trust and create the brand image as one of the prime reasons driving the influencer marketing platform market growth during the next few years. Also, increasing interest in video-based content among the potential target audience and increasing use of AI with influencer marketing platforms will lead to sizable demand in the market.

The report on the influencer marketing platform market covers the following areas:

• Influencer marketing platform market sizing
• Influencer marketing platform market forecast
• Influencer marketing platform market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading influencer marketing platform market vendors that include AspireIQ Inc., Captiv8 Inc., Cision US Inc., CreatorIQ, Emplifi Inc, Estalea, ExpertVoice Inc., Fashion GPS Inc., IZEA Worldwide Inc., JuliusWorks Inc., Linqia Inc., Lumanu Inc., Mavrck LLC, Meltwater NV, Modern Agency SAS, Onalytica Ltd., Quotient Technology Inc., Social Beat Digital Marketing LLP, The W Factory LLC, and Upfluence Inc.. Also, the influencer marketing platform market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
• Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary - Chart on Market Segmentation by Application
• Exhibit 07: Executive Summary - Chart on Incremental Growth
• Exhibit 08: Executive Summary - Data Table on Incremental Growth
• Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 13: Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
• Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global influencer marketing platform market 2018 - 2022
• Exhibit 18: Historic Market Size - Data Table on global influencer marketing platform market 2018 - 2022 ($ billion)
• 4.2 End-user Segment Analysis 2018 - 2022
• Exhibit 19: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
• 4.3 Application Segment Analysis 2018 - 2022
• Exhibit 20: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
• 4.4 Geography Segment Analysis 2018 - 2022
• Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• 4.5 Country Segment Analysis 2018 - 2022
• Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by End-user

• 6.1 Market segments
• Exhibit 30: Chart on End-user - Market share 2023-2028 (%)
• Exhibit 31: Data Table on End-user - Market share 2023-2028 (%)
• 6.2 Comparison by End-user
• Exhibit 32: Chart on Comparison by End-user
• Exhibit 33: Data Table on Comparison by End-user
• 6.3 Large enterprise - Market size and forecast 2023-2028
• Exhibit 34: Chart on Large enterprise - Market size and forecast 2023-2028 ($ billion)
• Exhibit 35: Data Table on Large enterprise - Market size and forecast 2023-2028 ($ billion)
• Exhibit 36: Chart on Large enterprise - Year-over-year growth 2023-2028 (%)
• Exhibit 37: Data Table on Large enterprise - Year-over-year growth 2023-2028 (%)
• 6.4 Small and medium enterprise - Market size and forecast 2023-2028
• Exhibit 38: Chart on Small and medium enterprise - Market size and forecast 2023-2028 ($ billion)
• Exhibit 39: Data Table on Small and medium enterprise - Market size and forecast 2023-2028 ($ billion)
• Exhibit 40: Chart on Small and medium enterprise - Year-over-year growth 2023-2028 (%)
• Exhibit 41: Data Table on Small and medium enterprise - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by End-user
• Exhibit 42: Market opportunity by End-user ($ billion)
• Exhibit 43: Data Table on Market opportunity by End-user ($ billion)

7 Market Segmentation by Application

• 7.1 Market segments
• Exhibit 44: Chart on Application - Market share 2023-2028 (%)
• Exhibit 45: Data Table on Application - Market share 2023-2028 (%)
• 7.2 Comparison by Application
• Exhibit 46: Chart on Comparison by Application
• Exhibit 47: Data Table on Comparison by Application
• 7.3 Fashion and lifestyle - Market size and forecast 2023-2028
• Exhibit 48: Chart on Fashion and lifestyle - Market size and forecast 2023-2028 ($ billion)
• Exhibit 49: Data Table on Fashion and lifestyle - Market size and forecast 2023-2028 ($ billion)
• Exhibit 50: Chart on Fashion and lifestyle - Year-over-year growth 2023-2028 (%)
• Exhibit 51: Data Table on Fashion and lifestyle - Year-over-year growth 2023-2028 (%)
• 7.4 Food and entertainment - Market size and forecast 2023-2028
• Exhibit 52: Chart on Food and entertainment - Market size and forecast 2023-2028 ($ billion)
• Exhibit 53: Data Table on Food and entertainment - Market size and forecast 2023-2028 ($ billion)
• Exhibit 54: Chart on Food and entertainment - Year-over-year growth 2023-2028 (%)
• Exhibit 55: Data Table on Food and entertainment - Year-over-year growth 2023-2028 (%)
• 7.5 Travel and holiday - Market size and forecast 2023-2028
• Exhibit 56: Chart on Travel and holiday - Market size and forecast 2023-2028 ($ billion)
• Exhibit 57: Data Table on Travel and holiday - Market size and forecast 2023-2028 ($ billion)
• Exhibit 58: Chart on Travel and holiday - Year-over-year growth 2023-2028 (%)
• Exhibit 59: Data Table on Travel and holiday - Year-over-year growth 2023-2028 (%)
• 7.6 Sports and fitness - Market size and forecast 2023-2028
• Exhibit 60: Chart on Sports and fitness - Market size and forecast 2023-2028 ($ billion)
• Exhibit 61: Data Table on Sports and fitness - Market size and forecast 2023-2028 ($ billion)
• Exhibit 62: Chart on Sports and fitness - Year-over-year growth 2023-2028 (%)
• Exhibit 63: Data Table on Sports and fitness - Year-over-year growth 2023-2028 (%)
• 7.7 Others - Market size and forecast 2023-2028
• Exhibit 64: Chart on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibit 65: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibit 66: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibit 67: Data Table on Others - Year-over-year growth 2023-2028 (%)
• 7.8 Market opportunity by Application
• Exhibit 68: Market opportunity by Application ($ billion)
• Exhibit 69: Data Table on Market opportunity by Application ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 71: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibit 72: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
• Exhibit 73: Chart on Geographic comparison
• Exhibit 74: Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• Exhibit 75: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 76: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 77: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibit 78: Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 Europe - Market size and forecast 2023-2028
• Exhibit 79: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibit 80: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibit 81: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibit 82: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.5 APAC - Market size and forecast 2023-2028
• Exhibit 83: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibit 84: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibit 85: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibit 86: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.6 Middle East and Africa - Market size and forecast 2023-2028
• Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.7 South America - Market size and forecast 2023-2028
• Exhibit 91: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 92: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 93: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibit 94: Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
• Exhibit 95: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibit 96: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibit 97: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibit 98: Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 Germany - Market size and forecast 2023-2028
• Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.10 UK - Market size and forecast 2023-2028
• Exhibit 103: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibit 104: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibit 105: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibit 106: Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.11 China - Market size and forecast 2023-2028
• Exhibit 107: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibit 108: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibit 109: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibit 110: Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.12 Japan - Market size and forecast 2023-2028
• Exhibit 111: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibit 112: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibit 113: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibit 114: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
• Exhibit 115: Market opportunity By Geographical Landscape ($ billion)
• Exhibit 116: Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• Exhibit 117: Impact of drivers and challenges in 2023 and 2028
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
• 11.3 Landscape disruption
• Exhibit 119: Overview on factors of disruption
• 11.4 Industry risks
• Exhibit 120: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 121: Vendors covered
• 12.2 Market positioning of vendors
• Exhibit 122: Matrix on vendor position and classification
• 12.3 AspireIQ Inc.
• Exhibit 123: AspireIQ Inc. - Overview
• Exhibit 124: AspireIQ Inc. - Product / Service
• Exhibit 125: AspireIQ Inc. - Key offerings
• 12.4 Cision US Inc.
• Exhibit 126: Cision US Inc. - Overview
• Exhibit 127: Cision US Inc. - Product / Service
• Exhibit 128: Cision US Inc. - Key offerings
• 12.5 CreatorIQ
• Exhibit 129: CreatorIQ - Overview
• Exhibit 130: CreatorIQ - Product / Service
• Exhibit 131: CreatorIQ - Key offerings
• 12.6 Emplifi Inc
• Exhibit 132: Emplifi Inc - Overview
• Exhibit 133: Emplifi Inc - Product / Service
• Exhibit 134: Emplifi Inc - Key offerings
• 12.7 Estalea
• Exhibit 135: Estalea - Overview
• Exhibit 136: Estalea - Product / Service
• Exhibit 137: Estalea - Key offerings
• 12.8 ExpertVoice Inc.
• Exhibit 138: ExpertVoice Inc. - Overview
• Exhibit 139: ExpertVoice Inc. - Product / Service
• Exhibit 140: ExpertVoice Inc. - Key offerings
• 12.9 Fashion GPS Inc.
• Exhibit 141: Fashion GPS Inc. - Overview
• Exhibit 142: Fashion GPS Inc. - Product / Service
• Exhibit 143: Fashion GPS Inc. - Key offerings
• 12.10 IZEA Worldwide Inc.
• Exhibit 144: IZEA Worldwide Inc. - Overview
• Exhibit 145: IZEA Worldwide Inc. - Product / Service
• Exhibit 146: IZEA Worldwide Inc. - Key offerings
• 12.11 JuliusWorks Inc.
• Exhibit 147: JuliusWorks Inc. - Overview
• Exhibit 148: JuliusWorks Inc. - Product / Service
• Exhibit 149: JuliusWorks Inc. - Key offerings
• 12.12 Linqia Inc.
• Exhibit 150: Linqia Inc. - Overview
• Exhibit 151: Linqia Inc. - Product / Service
• Exhibit 152: Linqia Inc. - Key offerings
• 12.13 Lumanu Inc.
• Exhibit 153: Lumanu Inc. - Overview
• Exhibit 154: Lumanu Inc. - Product / Service
• Exhibit 155: Lumanu Inc. - Key offerings
• 12.14 Mavrck LLC
• Exhibit 156: Mavrck LLC - Overview
• Exhibit 157: Mavrck LLC - Product / Service
• Exhibit 158: Mavrck LLC - Key offerings
• 12.15 Meltwater NV
• Exhibit 159: Meltwater NV - Overview
• Exhibit 160: Meltwater NV - Product / Service
• Exhibit 161: Meltwater NV - Key offerings
• 12.16 Quotient Technology Inc.
• Exhibit 162: Quotient Technology Inc. - Overview
• Exhibit 163: Quotient Technology Inc. - Product / Service
• Exhibit 164: Quotient Technology Inc. - Key offerings
• 12.17 Upfluence Inc.
• Exhibit 165: Upfluence Inc. - Overview
• Exhibit 166: Upfluence Inc. - Product / Service
• Exhibit 167: Upfluence Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• Exhibit 168: Inclusions checklist
• Exhibit 169: Exclusions checklist
• 13.3 Currency conversion rates for US$
• Exhibit 170: Currency conversion rates for US$
• 13.4 Research methodology
• Exhibit 171: Research methodology
• Exhibit 172: Validation techniques employed for market sizing
• Exhibit 173: Information sources
• 13.5 List of abbreviations
• Exhibit 174: List of abbreviations