モバイル拡張現実の世界市場 2023-2027

モバイル拡張現実市場は2022-2027年に834億8,908万米ドル、予測期間中のCAGRは30.78%で成長すると予測されています。

当レポートでは、モバイル拡張現実市場の全体的な分析、市場規模・予測、動向、市場促進要因・促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。

現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。この市場を牽引しているのは、アプリへの依存度の高まりと数多くのアクティビティにおけるARアプリの普及、広告効果を高めるためのAR技術の利用、APACにおけるスマートフォンおよびタブレット市場の成長です。

本調査では、今後数年間のモバイル拡張現実市場の成長を促進する主な理由の1つとして、深度感知カメラの出現を挙げています。また、ピコプロジェクタの利用可能性の拡大やAR技術に対する認知度の高まりも、市場の大きな需要につながると思われます。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 市場情勢

• 市場エコシステム

第3章 市場規模

• 市場の定義
• 市場セグメント分析
• 市場規模 2022
• 市場の見通し 2022-2027

第4章 市場規模実績

• モバイル拡張現実の世界市場 2017-2021
• 用途別セグメント分析 2017-2021
• エンドユーザー別セグメント分析 2017-2021
• 地域別セグメント分析 2017-2021
• 国別セグメント分析 2017-2021

第5章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第6章 市場セグメンテーション：用途別

• 市場セグメント
• 比較：用途別
• マーケティングと広告：市場規模と予測 2022-2027
• ゲームとエンターテイメント：市場規模と予測 2022-2027
• 教育と学習：市場規模と予測 2022-2027
• 旅行と観光：市場規模と予測 2022-2027
• その他：市場規模と予測 2022-2027
• 市場機会：用途別

第7章 市場セグメンテーション：エンドユーザー別

• 市場セグメント
• 比較：エンドユーザー別
• 企業：市場規模と予測 2022-2027
• 消費者：市場規模と予測 2022-2027
• 市場機会：エンドユーザー別

第8章 顧客情勢

• 顧客情勢の概要

第9章 地域別情勢

• 地域別セグメンテーション
• 地域別比較
• 北米：市場規模と予測 2022-2027
• アジア太平洋：市場規模と予測 2022-2027
• 欧州：市場規模と予測 2022-2027
• 南米：市場規模と予測 2022-2027
• 中東・アフリカ：市場規模と予測 2022-2027
• 米国：市場規模と予測 2022-2027
• 中国：市場規模と予測 2022-2027
• 日本：市場規模と予測 2022-2027
• ドイツ：市場規模と予測 2022-2027
• 英国：市場規模と予測 2022-2027
• 市場機会：地域別

第10章 促進要因、課題、および動向

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場動向

第11章 ベンダー情勢

• 概要
• ベンダー情勢
• 混乱の状況
• 業界のリスク

第12章 ベンダー分析

• 対象ベンダー
• ベンダーの市場ポジショニング
• Alphabet Inc.
• Apple Inc.
• Augmented Pixels Inc.
• Blippar Ltd.
• Independiente Communication Ltd.
• Inglobe Technologies Srl
• Lenovo Group Ltd.
• Magic Leap Inc.
• mCloud Technologies Corp.
• Plural Technology Pvt. Ltd.
• PTC Inc.
• QuestUpon
• Robert Bosch GmbH
• Seabery Augmented Technology SL group
• Zugara Inc.

第13章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market by Geography
• Exhibits5: Executive Summary - Chart on Market Segmentation by Application
• Exhibits6: Executive Summary - Chart on Market Segmentation by End-user
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits18: Historic Market Size - Data Table on global mobile augmented reality market 2017 - 2021 ($ million)
• Exhibits19: Historic Market Size - Application Segment 2017 - 2021 ($ million)
• Exhibits20: Historic Market Size - End-user Segment 2017 - 2021 ($ million)
• Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
• Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ million)
• Exhibits23: Five forces analysis - Comparison between 2022 and 2027
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
• Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
• Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
• Exhibits29: Chart on Market condition - Five forces 2022 and 2027
• Exhibits30: Chart on Application - Market share 2022-2027 (%)
• Exhibits31: Data Table on Application - Market share 2022-2027 (%)
• Exhibits32: Chart on Comparison by Application
• Exhibits33: Data Table on Comparison by Application
• Exhibits34: Chart on Marketing and advertisement - Market size and forecast 2022-2027 ($ million)
• Exhibits35: Data Table on Marketing and advertisement - Market size and forecast 2022-2027 ($ million)
• Exhibits36: Chart on Marketing and advertisement - Year-over-year growth 2022-2027 (%)
• Exhibits37: Data Table on Marketing and advertisement - Year-over-year growth 2022-2027 (%)
• Exhibits38: Chart on Gaming and entertainment - Market size and forecast 2022-2027 ($ million)
• Exhibits39: Data Table on Gaming and entertainment - Market size and forecast 2022-2027 ($ million)
• Exhibits40: Chart on Gaming and entertainment - Year-over-year growth 2022-2027 (%)
• Exhibits41: Data Table on Gaming and entertainment - Year-over-year growth 2022-2027 (%)
• Exhibits42: Chart on Education and learning - Market size and forecast 2022-2027 ($ million)
• Exhibits43: Data Table on Education and learning - Market size and forecast 2022-2027 ($ million)
• Exhibits44: Chart on Education and learning - Year-over-year growth 2022-2027 (%)
• Exhibits45: Data Table on Education and learning - Year-over-year growth 2022-2027 (%)
• Exhibits46: Chart on Travel and tourism - Market size and forecast 2022-2027 ($ million)
• Exhibits47: Data Table on Travel and tourism - Market size and forecast 2022-2027 ($ million)
• Exhibits48: Chart on Travel and tourism - Year-over-year growth 2022-2027 (%)
• Exhibits49: Data Table on Travel and tourism - Year-over-year growth 2022-2027 (%)
• Exhibits50: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibits51: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibits52: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibits53: Data Table on Others - Year-over-year growth 2022-2027 (%)
• Exhibits54: Market opportunity by Application ($ million)
• Exhibits55: Data Table on Market opportunity by Application ($ million)
• Exhibits56: Chart on End-user - Market share 2022-2027 (%)
• Exhibits57: Data Table on End-user - Market share 2022-2027 (%)
• Exhibits58: Chart on Comparison by End-user
• Exhibits59: Data Table on Comparison by End-user
• Exhibits60: Chart on Enterprise - Market size and forecast 2022-2027 ($ million)
• Exhibits61: Data Table on Enterprise - Market size and forecast 2022-2027 ($ million)
• Exhibits62: Chart on Enterprise - Year-over-year growth 2022-2027 (%)
• Exhibits63: Data Table on Enterprise - Year-over-year growth 2022-2027 (%)
• Exhibits64: Chart on Consumer - Market size and forecast 2022-2027 ($ million)
• Exhibits65: Data Table on Consumer - Market size and forecast 2022-2027 ($ million)
• Exhibits66: Chart on Consumer - Year-over-year growth 2022-2027 (%)
• Exhibits67: Data Table on Consumer - Year-over-year growth 2022-2027 (%)
• Exhibits68: Market opportunity by End-user ($ million)
• Exhibits69: Data Table on Market opportunity by End-user ($ million)
• Exhibits70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits71: Chart on Market share by geography 2022-2027 (%)
• Exhibits72: Data Table on Market share by geography 2022-2027 (%)
• Exhibits73: Chart on Geographic comparison
• Exhibits74: Data Table on Geographic comparison
• Exhibits75: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibits76: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibits77: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibits78: Data Table on North America - Year-over-year growth 2022-2027 (%)
• Exhibits79: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibits80: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibits81: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits82: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits83: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibits84: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibits85: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits86: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits87: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibits88: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibits89: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibits90: Data Table on South America - Year-over-year growth 2022-2027 (%)
• Exhibits91: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibits92: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibits93: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits94: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits95: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibits96: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibits97: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibits98: Data Table on US - Year-over-year growth 2022-2027 (%)
• Exhibits99: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibits100: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibits101: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibits102: Data Table on China - Year-over-year growth 2022-2027 (%)
• Exhibits103: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibits104: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibits105: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibits106: Data Table on Japan - Year-over-year growth 2022-2027 (%)
• Exhibits107: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibits108: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibits109: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibits110: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• Exhibits111: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibits112: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibits113: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibits114: Data Table on UK - Year-over-year growth 2022-2027 (%)
• Exhibits115: Market opportunity by geography ($ million)
• Exhibits116: Data Tables on Market opportunity by geography ($ million)
• Exhibits117: Impact of drivers and challenges in 2022 and 2027
• Exhibits118: Overview on Criticality of inputs and Factors of differentiation
• Exhibits119: Overview on factors of disruption
• Exhibits120: Impact of key risks on business
• Exhibits121: Vendors covered
• Exhibits122: Matrix on vendor position and classification
• Exhibits123: Alphabet Inc. - Overview
• Exhibits124: Alphabet Inc. - Business segments
• Exhibits125: Alphabet Inc. - Key news
• Exhibits126: Alphabet Inc. - Key offerings
• Exhibits127: Alphabet Inc. - Segment focus
• Exhibits128: Apple Inc. - Overview
• Exhibits129: Apple Inc. - Business segments
• Exhibits130: Apple Inc. - Key news
• Exhibits131: Apple Inc. - Key offerings
• Exhibits132: Apple Inc. - Segment focus
• Exhibits133: Augmented Pixels Inc. - Overview
• Exhibits134: Augmented Pixels Inc. - Product / Service
• Exhibits135: Augmented Pixels Inc. - Key offerings
• Exhibits136: Blippar Ltd. - Overview
• Exhibits137: Blippar Ltd. - Product / Service
• Exhibits138: Blippar Ltd. - Key offerings
• Exhibits139: Independiente Communication Ltd. - Overview
• Exhibits140: Independiente Communication Ltd. - Product / Service
• Exhibits141: Independiente Communication Ltd. - Key offerings
• Exhibits142: Inglobe Technologies Srl - Overview
• Exhibits143: Inglobe Technologies Srl - Product / Service
• Exhibits144: Inglobe Technologies Srl - Key offerings
• Exhibits145: Lenovo Group Ltd. - Overview
• Exhibits146: Lenovo Group Ltd. - Business segments
• Exhibits147: Lenovo Group Ltd. - Key offerings
• Exhibits148: Lenovo Group Ltd. - Segment focus
• Exhibits149: Magic Leap Inc. - Overview
• Exhibits150: Magic Leap Inc. - Product / Service
• Exhibits151: Magic Leap Inc. - Key offerings
• Exhibits152: mCloud Technologies Corp. - Overview
• Exhibits153: mCloud Technologies Corp. - Key offerings
• Exhibits154: Plural Technology Pvt. Ltd. - Overview
• Exhibits155: Plural Technology Pvt. Ltd. - Product / Service
• Exhibits156: Plural Technology Pvt. Ltd. - Key offerings
• Exhibits157: PTC Inc. - Overview
• Exhibits158: PTC Inc. - Business segments
• Exhibits159: PTC Inc. - Key offerings
• Exhibits160: PTC Inc. - Segment focus
• Exhibits161: QuestUpon - Overview
• Exhibits162: QuestUpon - Product / Service
• Exhibits163: QuestUpon - Key offerings
• Exhibits164: Robert Bosch GmbH - Overview
• Exhibits165: Robert Bosch GmbH - Business segments
• Exhibits166: Robert Bosch GmbH - Key news
• Exhibits167: Robert Bosch GmbH - Key offerings
• Exhibits168: Robert Bosch GmbH - Segment focus
• Exhibits169: Seabery Augmented Technology SL group - Overview
• Exhibits170: Seabery Augmented Technology SL group - Product / Service
• Exhibits171: Seabery Augmented Technology SL group - Key offerings
• Exhibits172: Zugara Inc. - Overview
• Exhibits173: Zugara Inc. - Product / Service
• Exhibits174: Zugara Inc. - Key offerings
• Exhibits175: Inclusions checklist
• Exhibits176: Exclusions checklist
• Exhibits177: Currency conversion rates for US$
• Exhibits178: Research methodology
• Exhibits179: Validation techniques employed for market sizing
• Exhibits180: Information sources
• Exhibits181: List of abbreviations

The mobile augmented reality market is forecasted to grow by USD 83489.08 mn during 2022-2027, accelerating at a CAGR of 30.78% during the forecast period. The report on the mobile augmented reality market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing dependence on apps and the proliferation of ar apps for numerous activities, use of ar technology to make advertising more effective, and growing smartphone and tablet market in APAC.

Technavio's mobile augmented reality market is segmented as below:

By Application

• Marketing and advertisement
• Gaming and entertainment
• Education and learning
• Travel and tourism
• Others

By End-user

• Enterprise
• Consumer

By Geography

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the emergence of depth-sensing cameras as one of the prime reasons driving the mobile augmented reality market growth during the next few years. Also, growing availability of pico projectors and growing awareness of AR technology will lead to sizable demand in the market.

The report on the mobile augmented reality market covers the following areas:

• Mobile augmented reality market sizing
• Mobile augmented reality market forecast
• Mobile augmented reality market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mobile augmented reality market vendors that include Alphabet Inc., Apple Inc., Augmented Pixels Inc., Blippar Ltd., Independiente Communication Ltd., Inglobe Technologies Srl, Lenovo Group Ltd., Magic Leap Inc., mCloud Technologies Corp., Niantic Inc., Plural Technology Pvt. Ltd., PTC Inc., QuestUpon, Robert Bosch GmbH, Seabery Augmented Technology SL group, Seiko Epson Corp., VividWorks Oy, weAR Srl, Wikitude GmbH, and Zugara Inc.. Also, the mobile augmented reality market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market by Geography
• Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
• Exhibit 06: Executive Summary - Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary - Chart on Incremental Growth
• Exhibit 08: Executive Summary - Data Table on Incremental Growth
• Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 13: Market segments
• 3.3 Market size 2022
• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global mobile augmented reality market 2017 - 2021
• Exhibit 18: Historic Market Size - Data Table on global mobile augmented reality market 2017 - 2021 ($ million)
• 4.2 Application Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size - Application Segment 2017 - 2021 ($ million)
• 4.3 End-user Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size - End-user Segment 2017 - 2021 ($ million)
• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Application

• 6.1 Market segments
• Exhibit 30: Chart on Application - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Application - Market share 2022-2027 (%)
• 6.2 Comparison by Application
• Exhibit 32: Chart on Comparison by Application
• Exhibit 33: Data Table on Comparison by Application
• 6.3 Marketing and advertisement - Market size and forecast 2022-2027
• Exhibit 34: Chart on Marketing and advertisement - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Marketing and advertisement - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Marketing and advertisement - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Marketing and advertisement - Year-over-year growth 2022-2027 (%)
• 6.4 Gaming and entertainment - Market size and forecast 2022-2027
• Exhibit 38: Chart on Gaming and entertainment - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Gaming and entertainment - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Gaming and entertainment - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Gaming and entertainment - Year-over-year growth 2022-2027 (%)
• 6.5 Education and learning - Market size and forecast 2022-2027
• Exhibit 42: Chart on Education and learning - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Education and learning - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Education and learning - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Education and learning - Year-over-year growth 2022-2027 (%)
• 6.6 Travel and tourism - Market size and forecast 2022-2027
• Exhibit 46: Chart on Travel and tourism - Market size and forecast 2022-2027 ($ million)
• Exhibit 47: Data Table on Travel and tourism - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Chart on Travel and tourism - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Travel and tourism - Year-over-year growth 2022-2027 (%)
• 6.7 Others - Market size and forecast 2022-2027
• Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
• 6.8 Market opportunity by Application
• Exhibit 54: Market opportunity by Application ($ million)
• Exhibit 55: Data Table on Market opportunity by Application ($ million)

7 Market Segmentation by End-user

• 7.1 Market segments
• Exhibit 56: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 57: Data Table on End-user - Market share 2022-2027 (%)
• 7.2 Comparison by End-user
• Exhibit 58: Chart on Comparison by End-user
• Exhibit 59: Data Table on Comparison by End-user
• 7.3 Enterprise - Market size and forecast 2022-2027
• Exhibit 60: Chart on Enterprise - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Data Table on Enterprise - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Chart on Enterprise - Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Enterprise - Year-over-year growth 2022-2027 (%)
• 7.4 Consumer - Market size and forecast 2022-2027
• Exhibit 64: Chart on Consumer - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Data Table on Consumer - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Chart on Consumer - Year-over-year growth 2022-2027 (%)
• Exhibit 67: Data Table on Consumer - Year-over-year growth 2022-2027 (%)
• 7.5 Market opportunity by End-user
• Exhibit 68: Market opportunity by End-user ($ million)
• Exhibit 69: Data Table on Market opportunity by End-user ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 71: Chart on Market share by geography 2022-2027 (%)
• Exhibit 72: Data Table on Market share by geography 2022-2027 (%)
• 9.2 Geographic comparison
• Exhibit 73: Chart on Geographic comparison
• Exhibit 74: Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)
• 9.4 APAC - Market size and forecast 2022-2027
• Exhibit 79: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 83: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 87: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on South America - Year-over-year growth 2022-2027 (%)
• 9.7 Middle East and Africa - Market size and forecast 2022-2027
• Exhibit 91: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• 9.8 US - Market size and forecast 2022-2027
• Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)
• 9.9 China - Market size and forecast 2022-2027
• Exhibit 99: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on China - Year-over-year growth 2022-2027 (%)
• 9.10 Japan - Market size and forecast 2022-2027
• Exhibit 103: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on Japan - Year-over-year growth 2022-2027 (%)
• 9.11 Germany - Market size and forecast 2022-2027
• Exhibit 107: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 108: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 109: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• 9.12 UK - Market size and forecast 2022-2027
• Exhibit 111: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 112: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 113: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 114: Data Table on UK - Year-over-year growth 2022-2027 (%)
• 9.13 Market opportunity by geography
• Exhibit 115: Market opportunity by geography ($ million)
• Exhibit 116: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• Exhibit 117: Impact of drivers and challenges in 2022 and 2027
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
• 11.3 Landscape disruption
• Exhibit 119: Overview on factors of disruption
• 11.4 Industry risks
• Exhibit 120: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 121: Vendors covered
• 12.2 Market positioning of vendors
• Exhibit 122: Matrix on vendor position and classification
• 12.3 Alphabet Inc.
• Exhibit 123: Alphabet Inc. - Overview
• Exhibit 124: Alphabet Inc. - Business segments
• Exhibit 125: Alphabet Inc. - Key news
• Exhibit 126: Alphabet Inc. - Key offerings
• Exhibit 127: Alphabet Inc. - Segment focus
• 12.4 Apple Inc.
• Exhibit 128: Apple Inc. - Overview
• Exhibit 129: Apple Inc. - Business segments
• Exhibit 130: Apple Inc. - Key news
• Exhibit 131: Apple Inc. - Key offerings
• Exhibit 132: Apple Inc. - Segment focus
• 12.5 Augmented Pixels Inc.
• Exhibit 133: Augmented Pixels Inc. - Overview
• Exhibit 134: Augmented Pixels Inc. - Product / Service
• Exhibit 135: Augmented Pixels Inc. - Key offerings
• 12.6 Blippar Ltd.
• Exhibit 136: Blippar Ltd. - Overview
• Exhibit 137: Blippar Ltd. - Product / Service
• Exhibit 138: Blippar Ltd. - Key offerings
• 12.7 Independiente Communication Ltd.
• Exhibit 139: Independiente Communication Ltd. - Overview
• Exhibit 140: Independiente Communication Ltd. - Product / Service
• Exhibit 141: Independiente Communication Ltd. - Key offerings
• 12.8 Inglobe Technologies Srl
• Exhibit 142: Inglobe Technologies Srl - Overview
• Exhibit 143: Inglobe Technologies Srl - Product / Service
• Exhibit 144: Inglobe Technologies Srl - Key offerings
• 12.9 Lenovo Group Ltd.
• Exhibit 145: Lenovo Group Ltd. - Overview
• Exhibit 146: Lenovo Group Ltd. - Business segments
• Exhibit 147: Lenovo Group Ltd. - Key offerings
• Exhibit 148: Lenovo Group Ltd. - Segment focus
• 12.10 Magic Leap Inc.
• Exhibit 149: Magic Leap Inc. - Overview
• Exhibit 150: Magic Leap Inc. - Product / Service
• Exhibit 151: Magic Leap Inc. - Key offerings
• 12.11 mCloud Technologies Corp.
• Exhibit 152: mCloud Technologies Corp. - Overview
• Exhibit 153: mCloud Technologies Corp. - Key offerings
• 12.12 Plural Technology Pvt. Ltd.
• Exhibit 154: Plural Technology Pvt. Ltd. - Overview
• Exhibit 155: Plural Technology Pvt. Ltd. - Product / Service
• Exhibit 156: Plural Technology Pvt. Ltd. - Key offerings
• 12.13 PTC Inc.
• Exhibit 157: PTC Inc. - Overview
• Exhibit 158: PTC Inc. - Business segments
• Exhibit 159: PTC Inc. - Key offerings
• Exhibit 160: PTC Inc. - Segment focus
• 12.14 QuestUpon
• Exhibit 161: QuestUpon - Overview
• Exhibit 162: QuestUpon - Product / Service
• Exhibit 163: QuestUpon - Key offerings
• 12.15 Robert Bosch GmbH
• Exhibit 164: Robert Bosch GmbH - Overview
• Exhibit 165: Robert Bosch GmbH - Business segments
• Exhibit 166: Robert Bosch GmbH - Key news
• Exhibit 167: Robert Bosch GmbH - Key offerings
• Exhibit 168: Robert Bosch GmbH - Segment focus
• 12.16 Seabery Augmented Technology SL group
• Exhibit 169: Seabery Augmented Technology SL group - Overview
• Exhibit 170: Seabery Augmented Technology SL group - Product / Service
• Exhibit 171: Seabery Augmented Technology SL group - Key offerings
• 12.17 Zugara Inc.
• Exhibit 172: Zugara Inc. - Overview
• Exhibit 173: Zugara Inc. - Product / Service
• Exhibit 174: Zugara Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• Exhibit 175: Inclusions checklist
• Exhibit 176: Exclusions checklist
• 13.3 Currency conversion rates for US$
• Exhibit 177: Currency conversion rates for US$
• 13.4 Research methodology
• Exhibit 178: Research methodology
• Exhibit 179: Validation techniques employed for market sizing
• Exhibit 180: Information sources
• 13.5 List of abbreviations
• Exhibit 181: List of abbreviations