緑茶の世界市場2024-2028

緑茶市場は2023-2028年に77億2,000万米ドル、予測期間中のCAGRは7.22％で成長すると予測されます。

当レポートでは、緑茶市場の全体的な分析、市場規模・予測、動向、成長促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。

現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場は、可処分所得の高さによる緑茶製品への需要の高まり、天然飲料や機能性飲料への需要の高まり、組織小売業を通じた緑茶へのアクセスの拡大などが牽引しています。

本調査では、緑茶の革新的なフレーバーコンビネーションのイントロダクションが、今後数年間の緑茶市場成長を牽引する主要因のひとつであると分析しています。また、市場ベンダーによる革新的なマーケティング戦略や販売促進戦略の採用、緑茶のパッケージングにおけるイノベーションも、市場の大きな需要につながると思われます。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 市場情勢

• 市場エコシステム

第3章 市場規模

• 市場の定義
• 市場セグメント分析
• 市場規模 2023
• 市場の見通し 2023-2028

第4章 市場規模実績

• 世界の緑茶市場 2018-2022
• 製品セグメント分析 2018-2022
• 流通チャネルセグメント分析 2018-2022
• 地域別セグメント分析 2018-2022
• 国別セグメント分析 2018-2022

第5章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第6章 市場セグメンテーション：製品別

• 市場セグメント
• 比較：製品別
• フレーバー付き緑茶：市場規模と予測 2023-2028
• ノンフレーバー緑茶：市場規模と予測 2023-2028
• 市場機会：製品別

第7章 市場セグメンテーション：流通チャネル別

• 市場セグメント
• 比較：流通チャネル別
• オフライン：市場規模と予測 2023-2028
• オンライン：市場規模と予測 2023-2028
• 市場機会：流通チャネル別

第8章 顧客情勢

• 顧客情勢の概要

第9章 地域別情勢

• 地域別セグメンテーション
• 地域別比較
• アジア太平洋：市場規模と予測 2023-2028
• 欧州：市場規模と予測 2023-2028
• 北米：市場規模と予測 2023-2028
• 南米：市場規模と予測 2023-2028
• 中東・アフリカ：市場規模と予測 2023-2028
• 中国：市場規模と予測 2023-2028
• 日本：市場規模と予測 2023-2028
• 米国：市場規模と予測 2023-2028
• ドイツ：市場規模と予測 2023-2028
• 英国：市場規模と予測 2023-2028
• 市場機会：地域情勢別

第10章 促進要因、課題、および動向

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場動向

第11章 ベンダー情勢

• 概要
• ベンダー情勢
• 混乱の状況
• 業界のリスク

第12章 ベンダー分析

• 対象ベンダー
• ベンダーの市場ポジショニング
• Aiya Europe GmbH
• Amorepacific Corp.
• Arbor Teas
• AriZona Beverages USA LLC
• Davidsons Organics
• Equal Exchange
• Fortnum and Mason
• Heavenly Tea Inc.
• ITO EN Ltd.
• MARIAGE FRERES
• MJF Exports Pvt. Ltd.
• Nestle SA
• PALAIS DES THES
• Rishi Tea and Botanicals
• The Hain Celestial Group Inc.

第13章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Product
• Exhibits6: Executive Summary - Chart on Market Segmentation by Distribution Channel
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global green tea market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - Product Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on Product - Market share 2023-2028 (%)
• Exhibits31: Data Table on Product - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by Product
• Exhibits33: Data Table on Comparison by Product
• Exhibits34: Chart on Flavored green tea - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on Flavored green tea - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on Flavored green tea - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Flavored green tea - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Unflavored green tea - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Unflavored green tea - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Unflavored green tea - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Unflavored green tea - Year-over-year growth 2023-2028 (%)
• Exhibits42: Market opportunity by Product ($ billion)
• Exhibits43: Data Table on Market opportunity by Product ($ billion)
• Exhibits44: Chart on Distribution Channel - Market share 2023-2028 (%)
• Exhibits45: Data Table on Distribution Channel - Market share 2023-2028 (%)
• Exhibits46: Chart on Comparison by Distribution Channel
• Exhibits47: Data Table on Comparison by Distribution Channel
• Exhibits48: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
• Exhibits49: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
• Exhibits50: Chart on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits51: Data Table on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits52: Chart on Online - Market size and forecast 2023-2028 ($ billion)
• Exhibits53: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
• Exhibits54: Chart on Online - Year-over-year growth 2023-2028 (%)
• Exhibits55: Data Table on Online - Year-over-year growth 2023-2028 (%)
• Exhibits56: Market opportunity by Distribution Channel ($ billion)
• Exhibits57: Data Table on Market opportunity by Distribution Channel ($ billion)
• Exhibits58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits59: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits60: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits61: Chart on Geographic comparison
• Exhibits62: Data Table on Geographic comparison
• Exhibits63: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits64: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits65: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits66: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits67: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits68: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits69: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits70: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits73: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits74: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits75: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits76: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits77: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits84: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits88: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits92: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits96: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits103: Market opportunity By Geographical Landscape ($ billion)
• Exhibits104: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits105: Impact of drivers and challenges in 2023 and 2028
• Exhibits106: Overview on Criticality of inputs and Factors of differentiation
• Exhibits107: Overview on factors of disruption
• Exhibits108: Impact of key risks on business
• Exhibits109: Vendors covered
• Exhibits110: Matrix on vendor position and classification
• Exhibits111: Aiya Europe GmbH - Overview
• Exhibits112: Aiya Europe GmbH - Product / Service
• Exhibits113: Aiya Europe GmbH - Key offerings
• Exhibits114: Amorepacific Corp. - Overview
• Exhibits115: Amorepacific Corp. - Business segments
• Exhibits116: Amorepacific Corp. - Key offerings
• Exhibits117: Amorepacific Corp. - Segment focus
• Exhibits118: Arbor Teas - Overview
• Exhibits119: Arbor Teas - Product / Service
• Exhibits120: Arbor Teas - Key news
• Exhibits121: Arbor Teas - Key offerings
• Exhibits122: AriZona Beverages USA LLC - Overview
• Exhibits123: AriZona Beverages USA LLC - Product / Service
• Exhibits124: AriZona Beverages USA LLC - Key news
• Exhibits125: AriZona Beverages USA LLC - Key offerings
• Exhibits126: Davidsons Organics - Overview
• Exhibits127: Davidsons Organics - Product / Service
• Exhibits128: Davidsons Organics - Key offerings
• Exhibits129: Equal Exchange - Overview
• Exhibits130: Equal Exchange - Product / Service
• Exhibits131: Equal Exchange - Key offerings
• Exhibits132: Fortnum and Mason - Overview
• Exhibits133: Fortnum and Mason - Product / Service
• Exhibits134: Fortnum and Mason - Key offerings
• Exhibits135: Heavenly Tea Inc. - Overview
• Exhibits136: Heavenly Tea Inc. - Product / Service
• Exhibits137: Heavenly Tea Inc. - Key offerings
• Exhibits138: ITO EN Ltd. - Overview
• Exhibits139: ITO EN Ltd. - Business segments
• Exhibits140: ITO EN Ltd. - Key offerings
• Exhibits141: ITO EN Ltd. - Segment focus
• Exhibits142: MARIAGE FRERES - Overview
• Exhibits143: MARIAGE FRERES - Product / Service
• Exhibits144: MARIAGE FRERES - Key offerings
• Exhibits145: MJF Exports Pvt. Ltd. - Overview
• Exhibits146: MJF Exports Pvt. Ltd. - Product / Service
• Exhibits147: MJF Exports Pvt. Ltd. - Key offerings
• Exhibits148: Nestle SA - Overview
• Exhibits149: Nestle SA - Business segments
• Exhibits150: Nestle SA - Key news
• Exhibits151: Nestle SA - Key offerings
• Exhibits152: Nestle SA - Segment focus
• Exhibits153: PALAIS DES THES - Overview
• Exhibits154: PALAIS DES THES - Key offerings
• Exhibits155: Rishi Tea and Botanicals - Overview
• Exhibits156: Rishi Tea and Botanicals - Product / Service
• Exhibits157: Rishi Tea and Botanicals - Key offerings
• Exhibits158: The Hain Celestial Group Inc. - Overview
• Exhibits159: The Hain Celestial Group Inc. - Business segments
• Exhibits160: The Hain Celestial Group Inc. - Key news
• Exhibits161: The Hain Celestial Group Inc. - Key offerings
• Exhibits162: The Hain Celestial Group Inc. - Segment focus
• Exhibits163: Inclusions checklist
• Exhibits164: Exclusions checklist
• Exhibits165: Currency conversion rates for US$
• Exhibits166: Research methodology
• Exhibits167: Validation techniques employed for market sizing
• Exhibits168: Information sources
• Exhibits169: List of abbreviations

The green tea market is forecasted to grow by USD 7.72 bn during 2023-2028, accelerating at a CAGR of 7.22% during the forecast period. The report on the green tea market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing demand for green tea products due to high disposable income, increasing demand for natural and functional beverages, and growing accessibility of green tea through organized retailing.

Technavio's green tea market is segmented as below:

By Product

• Flavored green tea
• Unflavored green tea

By Distribution Channel

• Offline
• Online

By Geographical Landscape

• APAC
• Europe
• North America
• South America
• Middle East and Africa

This study identifies the introduction of innovative flavor combinations of green tea as one of the prime reasons driving the green tea market growth during the next few years. Also, adoption of innovative marketing and promoting strategies by market vendors and innovations in packaging of green tea will lead to sizable demand in the market.

The report on the green tea market covers the following areas:

• Green tea market sizing
• Green tea market forecast
• Green tea market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading green tea market vendors that include Aiya Europe GmbH, Amorepacific Corp., Arbor Teas, AriZona Beverages USA LLC, Davidsons Organics, Equal Exchange, Fortnum and Mason, Heavenly Tea Inc., ITO EN Ltd., John Swire and Sons Ltd., MARIAGE FRERES, MJF Exports Pvt. Ltd., Nestle SA, PALAIS DES THES, Rishi Tea and Botanicals, Tata Consumer Products Ltd., The Art of Tea LLC, The Coca Cola Co., The Hain Celestial Group Inc., and The Republic of Tea Inc.. Also, the green tea market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global green tea market 2018 - 2022
• 4.2 Product Segment Analysis 2018 - 2022
• 4.3 Distribution Channel Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Product

• 6.1 Market segments
• 6.2 Comparison by Product
• 6.3 Flavored green tea - Market size and forecast 2023-2028
• 6.4 Unflavored green tea - Market size and forecast 2023-2028
• 6.5 Market opportunity by Product

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
• 7.2 Comparison by Distribution Channel
• 7.3 Offline - Market size and forecast 2023-2028
• 7.4 Online - Market size and forecast 2023-2028
• 7.5 Market opportunity by Distribution Channel

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 APAC - Market size and forecast 2023-2028
• 9.4 Europe - Market size and forecast 2023-2028
• 9.5 North America - Market size and forecast 2023-2028
• 9.6 South America - Market size and forecast 2023-2028
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• 9.8 China - Market size and forecast 2023-2028
• 9.9 Japan - Market size and forecast 2023-2028
• 9.10 US - Market size and forecast 2023-2028
• 9.11 Germany - Market size and forecast 2023-2028
• 9.12 UK - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Aiya Europe GmbH
• 12.4 Amorepacific Corp.
• 12.5 Arbor Teas
• 12.6 AriZona Beverages USA LLC
• 12.7 Davidsons Organics
• 12.8 Equal Exchange
• 12.9 Fortnum and Mason
• 12.10 Heavenly Tea Inc.
• 12.11 ITO EN Ltd.
• 12.12 MARIAGE FRERES
• 12.13 MJF Exports Pvt. Ltd.
• 12.14 Nestle SA
• 12.15 PALAIS DES THES
• 12.16 Rishi Tea and Botanicals
• 12.17 The Hain Celestial Group Inc.

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations