市場調査レポート
商品コード
1039052

オーバーザトップ(OTT)の世界市場(2021年~2025年)

Global Over The Top (OTT) Market 2021-2025

出版日: | 発行: TechNavio (Infiniti Research Ltd.) | ページ情報: 英文 120 Pages | 納期: 即納可能 即納可能とは

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オーバーザトップ(OTT)の世界市場(2021年~2025年)
出版日: 2021年11月15日
発行: TechNavio (Infiniti Research Ltd.)
ページ情報: 英文 120 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

世界のオーバーザトップ(OTT)の市場規模は、2021年から2025年に3,146億5,000万米ドルの成長が予測されています。また、予測期間のCAGRは22.58%で、減速傾向にあります。同市場を牽引する要因には、クラウドストリーミングサービスへの嗜好の高まりと、オンラインストリーミングチャンネル全体での番組の更新などが挙げられます。

当レポートでは、オーバーザトップ(OTT)の世界市場を調査し、市場規模や予測、市場の促進要因および課題、市場動向、コンテンツタイプ・地域別の市場分析、ベンダー情勢、主要ベンダー分析などの体系的な情報を提供しています。

目次

エグゼクティブサマリー

市場情勢

  • 市場のエコシステム
  • バリューチェーン分析

市場規模

  • 市場の定義
  • 市場セグメント分析
  • 市場規模(2020年)
  • 市場規模予測(2020年~2025年)

ファイブフォース分析

  • 買い手の交渉力
  • 供給企業の交渉力
  • 新規参入業者の脅威
  • 代替品の脅威
  • ライバルの脅威
  • 市況

コンテンツタイプ別の市場セグメンテーション

  • 市場セグメンテーション
  • コンテンツタイプ別の比較
  • ビデオ
  • テキストと画像
  • VoIP
  • 音楽ストリーミング
  • コンテンツタイプ別の市場機会

顧客情勢

地域別の情勢

  • 地域別セグメンテーション
  • 地域別比較
  • 北米
  • 欧州
  • アジア太平洋地域
  • 南米
  • 中東・アフリカ
  • 主要国
  • 地域情勢別の市場機会
  • 市場促進要因
  • 市場の課題
  • 市場動向

ベンダー情勢

  • 概要
  • ベンダー情勢
  • 革新の情勢

ベンダー分析

  • 対象ベンダー
  • ベンダーの市場ポジショニング
  • 8x8 Inc.
  • Alphabet Inc.
  • Amazon.com Inc.
  • Apple Inc.
  • Comcast Corp.
  • Microsoft Corp.
  • Netflix Inc.
  • Sirius XM Holdings Inc.
  • Spotify Technology SA
  • The Walt Disney Co.

付録

目次
Product Code: IRTNTR41626

Technavio has been monitoring the over the top (OTT) market and it is poised to grow by $ 314.65 bn during 2021-2025, decelerating at a CAGR of 22.58% during the forecast period. Our report on the over-the-top (OTT) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the growing preference for cloud streaming services and the renewal of shows across online streaming channels. In addition, the growing preference for cloud streaming services is anticipated to boost the growth of the market as well.

The over the top (OTT) market analysis includes the type segment and geographic landscape.

Technavio's over the top (OTT) market is segmented as below:

By Type

  • Video
  • Text and images
  • VoIP
  • Music streaming

By Geographical Landscape

  • North America
  • Europe
  • APAC
  • South America
  • MEA

This study identifies the growing adoption of target advertisement-based streaming appsas one of the prime reasons driving the over-the-top (OTT) market growth during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on over-the-top (OTT) market covers the following areas:

  • Over the top (OTT) market sizing
  • Over the top (OTT) market forecast
  • Over the top (OTT) market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading over the top (OTT) market vendors that include 8x8 Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Comcast Corp., Microsoft Corp., Netflix Inc., Sirius XM Holdings Inc., Spotify Technology SA, and The Walt Disney Co. Also, the over-the-top (OTT) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

  • Executive Summary
    • Market Overview
  • Market Landscape
    • Market ecosystem
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025
  • Five Forces Analysis
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Content type
    • Market segments
    • Comparison by Content type
    • Video - Market size and forecast 2020-2025
    • Text and images - Market size and forecast 2020-2025
    • VoIP - Market size and forecast 2020-2025
    • Music streaming - Market size and forecast 2020-2025
    • Market opportunity by Content type
  • Customer landscape
  • Geographic Landscape
    • Geographic segmentation
    • Geographic comparison
    • North America - Market size and forecast 2020-2025
    • Europe - Market size and forecast 2020-2025
    • APAC - Market size and forecast 2020-2025
    • South America - Market size and forecast 2020-2025
    • MEA - Market size and forecast 2020-2025
    • Key leading countries
    • Market opportunity By Geographical Landscape
    • Market drivers
    • Market challenges
    • Market trends
  • Vendor Landscape
    • Overview
    • Vendor landscape
    • Landscape disruption
  • Vendor Analysis
    • Vendors covered
    • Market positioning of vendors
    • 8x8 Inc.
    • Alphabet Inc.
    • Amazon.com Inc.
    • Apple Inc.
    • Comcast Corp.
    • Microsoft Corp.
    • Netflix Inc.
    • Sirius XM Holdings Inc.
    • Spotify Technology SA
    • The Walt Disney Co.
  • Appendix
    • Scope of the report
    • Currency conversion rates for US$
    • Research methodology
    • List of abbreviations

Exhibits

  • 1: Key Finding 1
  • 2: Key Finding 2
  • 3: Key Finding 3
  • 4: Key Finding 5
  • 5: Key Finding 6
  • 6: Key Finding 7
  • 7: Key Finding 8
  • 8: Parent market
  • 9: Market characteristics
  • 10: Offerings of vendors included in the market definition
  • 11: Market segments
  • 12: Global - Market size and forecast 2020 - 2025 ($ billion)
  • 13: Global market: Year-over-year growth 2020 - 2025 (%)
  • 14: Five forces analysis 2020 & 2025
  • 15: Bargaining power of buyers
  • 16: Bargaining power of suppliers
  • 17: Threat of new entrants
  • 18: Threat of substitutes
  • 19: Threat of rivalry
  • 20: Market condition - Five forces 2020
  • 21: Content type - Market share 2020-2025 (%)
  • 22: Comparison by Content type
  • 23: Video - Market size and forecast 2020-2025 ($ billion)
  • 24: Video - Year-over-year growth 2020-2025 (%)
  • 25: Text and images - Market size and forecast 2020-2025 ($ billion)
  • 26: Text and images - Year-over-year growth 2020-2025 (%)
  • 27: VoIP - Market size and forecast 2020-2025 ($ billion)
  • 28: VoIP - Year-over-year growth 2020-2025 (%)
  • 29: Music streaming - Market size and forecast 2020-2025 ($ billion)
  • 30: Music streaming - Year-over-year growth 2020-2025 (%)
  • 31: Market opportunity by Content type
  • 32: Customer landscape
  • 33: Market share By Geographical Landscape 2020-2025 (%)
  • 34: Geographic comparison
  • 35: North America - Market size and forecast 2020-2025 ($ billion)
  • 36: North America - Year-over-year growth 2020-2025 (%)
  • 37: Europe - Market size and forecast 2020-2025 ($ billion)
  • 38: Europe - Year-over-year growth 2020-2025 (%)
  • 39: APAC - Market size and forecast 2020-2025 ($ billion)
  • 40: APAC - Year-over-year growth 2020-2025 (%)
  • 41: South America - Market size and forecast 2020-2025 ($ billion)
  • 42: South America - Year-over-year growth 2020-2025 (%)
  • 43: MEA - Market size and forecast 2020-2025 ($ billion)
  • 44: MEA - Year-over-year growth 2020-2025 (%)
  • 45: Key leading countries
  • 46: Market opportunity By Geographical Landscape ($ billion)
  • 47: Impact of drivers and challenges
  • 48: Vendor landscape
  • 49: Landscape disruption
  • 50: Industry risks
  • 51: Vendors covered
  • 52: Market positioning of vendors
  • 53: 8x8 Inc. - Overview
  • 54: 8x8 Inc. - Product and service
  • 55: 8x8 Inc. - Key offerings
  • 56: 8x8 Inc. - Key customers
  • 57: 8x8 Inc. - Segment focus
  • 58: Alphabet Inc. - Overview
  • 59: Alphabet Inc. - Business segments
  • 60: Alphabet Inc. - Key offerings
  • 61: Alphabet Inc. - Key customers
  • 62: Alphabet Inc. - Segment focus
  • 63: Amazon.com Inc. - Overview
  • 64: Amazon.com Inc. - Business segments
  • 65: Amazon.com Inc. - Key offerings
  • 66: Amazon.com Inc. - Key customers
  • 67: Amazon.com Inc. - Segment focus
  • 68: Apple Inc. - Overview
  • 69: Apple Inc. - Business segments
  • 70: Apple Inc. - Key offerings
  • 71: Apple Inc. - Key customers
  • 72: Apple Inc. - Segment focus
  • 73: Comcast Corp. - Overview
  • 74: Comcast Corp. - Business segments
  • 75: Comcast Corp. - Key offerings
  • 76: Comcast Corp. - Key customers
  • 77: Comcast Corp. - Segment focus
  • 78: Microsoft Corp. - Overview
  • 79: Microsoft Corp. - Business segments
  • 80: Microsoft Corp. - Key offerings
  • 81: Microsoft Corp. - Key customers
  • 82: Microsoft Corp. - Segment focus
  • 83: Netflix Inc. - Overview
  • 84: Netflix Inc. - Business segments
  • 85: Netflix Inc. - Key offerings
  • 86: Netflix Inc. - Key customers
  • 87: Netflix Inc. - Segment focus
  • 88: Sirius XM Holdings Inc. - Overview
  • 89: Sirius XM Holdings Inc. - Business segments
  • 90: Sirius XM Holdings Inc. - Key offerings
  • 91: Sirius XM Holdings Inc. - Key customers
  • 92: Sirius XM Holdings Inc. - Segment focus
  • 93: Spotify Technology SA - Overview
  • 94: Spotify Technology SA - Business segments
  • 95: Spotify Technology SA - Key offerings
  • 96: Spotify Technology SA - Key customers
  • 97: Spotify Technology SA - Segment focus
  • 98: The Walt Disney Co. - Overview
  • 99: The Walt Disney Co. - Business segments
  • 100: The Walt Disney Co. - Key offerings
  • 101: The Walt Disney Co. - Key customers
  • 102: The Walt Disney Co. - Segment focus
  • 103: Currency conversion rates for US$
  • 104: Research Methodology
  • 105: Validation techniques employed for market sizing
  • 106: Information sources
  • 107: List of abbreviations